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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

I-Want-To-Do - Instructional resource searches. To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news. Better, More Integrated Local News Search Results. The carousel has now been expanded to return local news results when relevant.

Resources 105
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10 Free Content Marketing Resources You Need to Bookmark

Contently

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195
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64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.

Resources 271
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Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. However, only 39% stated that they have the on-demand resources they need to run personalization within their organization.

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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

Check them out to add some new resources to your list! Daily Dive Author: Marketing Dive Topic focus: Daily news and insights for marketing leaders Frequency: Daily Why read: Even if you aren’t a marketing leader, this email newsletter is great for catching up on industry news and staying informed on what other companies are doing.

Resources 106
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86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. Budget and resources (64%) are still at the top of the list in terms of obstacles for most B2B marketers as they look to establish a return-on-investment.

Resources 281
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64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. This is followed by tracking/measurement (46%), data quality (42%) and talent/team (36%).

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