ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Trade Press Services

APRIL 29, 2024

Every professional group offers unique missions, services, and formats. Become a guest, panelist, or speaker on webinars and podcasts. This makes webinars and podcasts especially valuable for sharing thought leadership. Here are five ways to foster a professional network that makes a positive impact: 1.

B2B Thought Leadership 56

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 56

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Blogging is a mainstay strategy. Benefits of Blogging.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. Their blog keeps on top of the latest news in information security, looking at new threats and vectors. The blog is literally awash with news items, opinions, and guides.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Have you given up asking your SMEs to write a blog post?

SME 174

SME Webinar Metrics Curation Copywriting 174

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 101

Amazon B2B Thought Leadership Youtube Lead Ranking 101

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Marketing Insider Group

MAY 18, 2020

This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. Another format that brands and individuals can use is video. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. If you are creating a resource, focus on things you are uniquely suited to make.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Buffer

JANUARY 18, 2023

Instead, it shares a curated answer in the format you request. Content planning and scheduling With all the content formats a creator might have to work with, it’s essential to have tools that can keep track of what’s meant to be published and when. Both tools offer extensive resources to help as your audience grows.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In a way that makes them the go-to resource for the topics they delve into because they stick like heavy duty contact adhesive in the minds of their readers (or listeners or viewers). In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Zoominfo

AUGUST 12, 2018

But recently, they ventured into a new format: podcasting. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Very few B2B companies have mastered the art of podcasting. Their robust resource hub, social media presence, and content team are top-tier in the industry.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Heinz Marketing

OCTOBER 22, 2021

Listen to Podcasts. Podcasts (and audiobooks) have become my go-to resource for all things. There are many podcast platforms at your disposal, and you can get them free on your mobile device. Google Podcasts. Apple Podcasts. Subscribe to a Blog. Here are some of my favorites: . RevTech Summit.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Marketing Directions

JANUARY 7, 2024

Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024. Today, marketers have easy access to a huge variety of content resources. Therefore, books will always be an important knowledge resource for marketers.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

ClearVoice

JUNE 24, 2021

Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Does this trend mean you should drop everything and put all your resources into video creation and development? Blogging content is still effective. Germany, Colombia and Mexico prefer to see videos from the brands they support.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

illumin

OCTOBER 13, 2023

This technological evolution has extended to audio formats. It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. In addition to traditional audio ads, there are various audio advertising formats available. What is audio advertising?

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Animalz blog

DECEMBER 14, 2023

Instead, these resources go to rot in digital archives. Welcome to the Sweet World of By-Products By-products are incidental resources you gain while creating a product. Using them in your product-led content allows you to: Unlock new formats. Spotify for podcasters is no different. Prioritize your audience.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ConvertKit

AUGUST 4, 2021

Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. Replies to the Blogging for Devs welcome email. Image via Monica Lent.

Examples 145

Examples Newsletter Template Landing Pages 145

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Unbounce

NOVEMBER 21, 2021

Provide quality resources. As you inform and build trust with your top-of-funnel (TOFU) customers, you’ve got to provide resources they can’t find anywhere else. New formats: Could you offer information in a brand-new format, such as a podcast, video, or webinar? Image courtesy of BrightWave.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 aria-describedby="tt">viral popularity is still social media, where video is the preferred format.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

ConvertKit

JANUARY 27, 2021

Finally, the creator decides to share more of what they know in blog posts. Two of their blogs rank in the top search engine spot for niche keywords that garner 100 searches each per month. Imagine you have a segment of readers who have been loving your blog posts on a particular topic. Image via Productive Blogging.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

ClearVoice

MARCH 14, 2024

Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment. Diverse content formats: Different audiences have different content preferences. Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52