Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. In this article, we will explore seven compelling reasons why your firm should be blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others.

Blogger 254

Blogger Tips Comparison Top of Funnel 254

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Niche targeting helps you in a few ways.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Marketing Insider Group

APRIL 17, 2023

Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. Do you want to keep your audience engaged, too?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Trade Press Services Newsletter

FEBRUARY 1, 2024

What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. What is your unique value proposition ? Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. But what about guest blogging? Expanding audience reach . Increasing referral traffic.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

JANUARY 29, 2024

The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. Generating Blog Post Titles Coming up with catchy blog post titles is crucial. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic.

Ethics 101

Ethics Opinions Case Studies Tips 101

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. It’s also important to consider format and platform.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

FEBRUARY 21, 2023

Now we’ve created an influencer discovery platform that saves time, finance, and human resources. This whole niche was eliminated in one day when Steam—the platform these sites depended on—released an update that made their very existence impossible. We had good connections with the owners of sites for cases opening.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

MAY 3, 2023

As passionate content marketers and creators, our goal is to educate our audiences on the tools we’ve been testing and dispel any myths surrounding AI in content marketing. One example was a test conducted by a marketing expert who used the GPT-3 API to create content for an industry niche website. Itching To Learn More?

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. If you don’t change things up, your audience will start to notice – and no one likes reading the same points over and over again. What is guest blogging? Is guest blogging worth it?

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. And here’s a pro tip: Consider creating a resource section on your website. Blogs and podcasts with high domain authority get many pitches.

SME 141

SME FAQ Domain Link Building 141

Buffer

MARCH 23, 2023

They serve distinctly different audiences and create very different types of content. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. Additionally, if your niche becomes oversaturated, it can be difficult to stand out.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has a niche market. The key to success is finding that niche and determining what speaks to your audience. Post conversational content 2.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In a way that makes them the go-to resource for the topics they delve into because they stick like heavy duty contact adhesive in the minds of their readers (or listeners or viewers). In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. Once you have established what you want to achieve, you can then go into more detailed planning, like audience segmentation, content curation, and content repurposing. Doing: Blog posts that are being written. Establish a System for Management.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Joining and participating in niche HR groups expands your reach tremendously.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClickDimensions

OCTOBER 19, 2023

Did you know that 80% of audiences prefer to do business with businesses that personalizes their experiences. Related Blog: ‘Using Segmentation for Survey Success’ Segmentation may sound familiar to another process commonly known as creating buyer personas. This leads to higher conversion rates and customer loyalty.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Case Studies Are Niche-Specific One of the great things about case studies is that they are very targeted and niche-specific. Have you ever wondered why businesses invest in case studies?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. Industry niches that used to stick to their same old marketing schemes are not experimenting. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome.

Case Study 90

Case Study Case Studies Work Management Studies 90

Scoop.it

JULY 5, 2022

Instead, you’ll need to start catering to the interests and needs of your audience first. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Take a look at how well Anna Newton knows her audience. Lay Your Information Out Intelligently.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Valasys

JANUARY 9, 2023

Utilizing MarTech also allows you to track ROI from different channels to make more informed decisions about where to invest resources for maximum returns. Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Choose Your Niche.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40