Martech

FEBRUARY 10, 2023

In no way can it write complete code that is ready to run out-of-the-box except for the simplest things. I think it has other uses within martech, particularly more classical machine learning tasks like regression analysis for doing like lead scoring as an example. Q: That’s great news for marketing ops.

Marketing AI 117

Marketing AI Lead Ranking Marketing Analytics Tools Paid Search Agency 117

Martech

OCTOBER 7, 2021

Scenarios offer the most useful initial approach for contrasting key strengths and weaknesses of different personalization platforms,” writes Apoorv Durga of RSG. First, scenarios can help you clarify architectures…Where should personalization reside in your omnichannel martech stack? Business use cases should weigh heavily here.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Funnel Advertising Digital Marketing Funnels 116

Salesforce Marketing Cloud

DECEMBER 5, 2023

Of those who use AI tools, 82% use it to write code. A query may look something like this: “Write a method that takes an account as a parameter and returns all contacts associated with that account.” The biggest benefit these developers see is increased productivity. A code analyzer will check the code for vulnerabilities.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

ClickZ

JULY 18, 2019

Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes. Content produced in collaboration with SAP.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

ClearVoice

OCTOBER 29, 2018

I first ran a regression analysis looking at just one factor (whether they requested claps) and one response (whether they received more claps). Next, I ran a regression including two factors (whether they requested claps and whether they requested any share) and one response (whether they received more claps).

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

ScanmarQED

OCTOBER 25, 2023

Are the ghosts of past writing, past planning, and trusted methodologies holding us back from being able to identify the true opportunities outside the boundaries of previous experience? Are these akin to a machine controlled by "ghosts"?

Copyright 59

Copyright Allocation Barriers Training 59

Content Marketing Institute

MAY 21, 2018

Writing content for marketing takes some adjustment. They understand web writing , headlines , SEO , and marketing, and intuitively grasp what the business wants to accomplish. They understand web writing , headlines , SEO , and marketing, and intuitively grasp what the business wants to accomplish. cgillespie31 Click To Tweet.

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Heinz Marketing

MARCH 7, 2024

However, I understand that most marketers are in a similar position, so I wanted to write about my process trying to learn the basics of this subject. making a purchase, clicking on an ad). Logistic regression and gradient boosting machines are commonly used for propensity modeling.

Marketing AI 111

Marketing AI Lead Ranking Analytics Lead Scoring 111

Biznology

MAY 16, 2018

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile. Bug testing, integration, regression testing, UX testing, etc., I was on the first scrum team (Cloud Computing) in the IBM Digital Lab Charles ran.

Design 163

Design Work Management Marketing Management Microsite 163

Integrated B2B

APRIL 24, 2014

” Kahneman refers to the statistical phenomenon ‘regression to the mean’ In situations where a person has underperformed or overperformed remarkably, luck plays a big part. Company culture Credibility Employer branding Storytelling Daniel Kahneman hr performance management pyschology regression to the mean'

Terms and Conditions 40

Terms and Conditions Statistics Storytelling Positioning 40

Hinge Marketing

JUNE 25, 2020

We’re not talking statistical analysis and multivariate regressions. What they write and speak about. Does your contact at the company write blog posts? What are they writing about and sharing? If you know your prospect’s Twitter handle, take a look at their page and see what they’ve been writing and sharing.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Content Marketing Institute

NOVEMBER 12, 2018

Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios. As the article notes, only 10 percent of what you say or write will be recalled within two days of your meeting.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

Content Standard

JUNE 1, 2017

You have to decide before you start working with these people whether your publication wants these creatives to regress to the proverbial mean or have license to take these stories wherever they think they should go. Figuring out exactly what you want out of a writer before you start enlisting them to write your stories is critical.

Brand Identity 67

Brand Identity Branding Thought Leadership Guidelines 67

readwrite

AUGUST 22, 2010

Another blogger, Sean Barry, writes about music on his blog Circle of Fits , hosted on Blogspot. As Barry wrote on his blog Friday:Bloggers are just a subset of workers affected by this regressive tax. She got a letter from the city demanding she pay $300 for a license plus taxes on her profits.

Blogger 40

Blogger Blogspot Business Paper 40

Customer Experience Matrix

APRIL 24, 2008

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. DMSI can calculate these values through a regression analysis based on reports extracted from the system.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Directive Agency

AUGUST 8, 2017

The inflated CTR wasn’t natural, so results eventually regressed back to the mean. Here’s how you used to write title tags to rank well in search engines. Let’s take a page from writing AdWords copy, instead, to make this more desirable. However, these were only temporary changes. Keyword” or “Post Title” | “Brand Name”.

CTR 40

CTR SERP Activities Google 40

Hubspot

MAY 7, 2013

If we regress to the mean, we fail. Social media is too important to “regress to the mean.” That is the storyline we, marketers, are writing right now. One of my favorite lines from Dharmesh Shah’s Culture Code talk encapsulates this social phenomenon marketers have experienced: “We start out exceptional. It’s that simple.”.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

ATAK Interactive

OCTOBER 24, 2019

As of this writing, Magento is at version 2.3.3. Regression testing for new features; . They also announced that they would no longer be supporting or providing updates for this version of the software after June 2020, and they encouraged users to begin preparing to update to Magento 2. . Migrating from Magento 1 to Magento 2.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

ATAK Interactive

OCTOBER 24, 2019

As of this writing, Magento is at version 2.3.3. Regression testing for new features; . They also announced that they would no longer be supporting or providing updates for this version of the software after June 2020, and they encouraged users to begin preparing to update to Magento 2. . Migrating from Magento 1 to Magento 2.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

As of this writing, Magento is at version 2.3.3. Regression testing for new features; . They also announced that they would no longer be supporting or providing updates for this version of the software after June 2020, and they encouraged users to begin preparing to update to Magento 2. . Migrating from Magento 1 to Magento 2.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

seo.co

NOVEMBER 22, 2021

There was no R-squared regression run to indicate that the change in data had a statistical correlation between the multiple links and the rankings boost. For example, if you write a guest blog post that features multiple links back to your domain, you could encounter this problem. Multiple Links on the Same Page.

Marketing Websites 111

Marketing Websites Ad Building Domain Case Studies 111

Engagio

SEPTEMBER 29, 2021

There are two broad, primary predictions created in predictive analytics: classification and time-based regression. Predictive analytics is an umbrella term that defines a set of tools, methodologies, and techniques that enable businesses to analyze the past performance to estimate future outcomes. Let’s break these down.

Lead Ranking 126

Lead Ranking Marketing Automation Services Analytics Marketing Qualified Leads 126

Hubspot

JANUARY 8, 2013

For instance, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.) If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Moz

OCTOBER 24, 2019

You'll see things like classification, linear regression, and image recognition. The most basic of these machine learning models is linear regression. 301 redirects, Paul Shapiro has an incredible write-up and basically process for that already. The supervised is a bit more common. Things like that are all very common.

Bundling 61

Bundling Pricing Price SEO 61

Convince & Convert

APRIL 11, 2012

In a given day’s time a person in this role may be asked to prepare an analytics report with advanced data regressions to back out which percentage of their customers would be likely to follow them AND request deals through social networks, then pivot to answering consumer questions via Twitter before writing copy for a new contest app on Facebook.

Social Media 149

Social Media Tips Media Peer-to-peer 149

Convert

JULY 26, 2023

Writing about how he uses it, he explained, “It’s quite common to see a big increase or decrease at the beginning of a test, so it’s important to see how it’s trending after that. All of which are elements driven by a comprehensive experimentation approach that permeates every aspect of your business and product.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Convert

JUNE 12, 2023

Our CEO Dennis van der Heijden has applied stoic minimalistic approaches to his life and has been writing about it on LinkedIn for close to a decade now: But the joy doesn’t end there… Many of our very favorite practitioners including PJ Ostrowski and Ryan Lucht swim in the deep waters of stoic wisdom. And we adore them.

Positioning 52

Positioning Lead Ranking Marketing Proposals Ethics 52

Hubspot

JANUARY 30, 2015

The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. 3) Understanding Regression Analysis and the Meaning of R 2. What is regression analysis? Regression analysis is a statistical process that compares the relationship between different variables in a sample.

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Convert

MARCH 10, 2021

However, the propensity to convert (not eyeballed, but calculated using logistic regression models) for that segment is minuscule. 2) Select the first step in your funnel and write down the number of users. 3) Then add the second step in the funnel, write down the number again.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Buzz Marketing for Technology

JULY 31, 2008

"We measure three general types of boundaries: organizational boundaries (strategic business unit and function memberships), spatial boundaries (office locations and interoffice distances), and social categories (gender, tenure within the firm)," they write. Communication (and Coordination?) in a Modern, Complex Organization.

Enterprise Management 100

Enterprise Management Work Management Organization Marketing Management 100

Hubspot

APRIL 17, 2018

For example, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.). If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Zoominfo

DECEMBER 2, 2019

It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO! From there, you have the information you need to start building your pipeline strategy. More on this in the next section).

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

DiscoverOrg

MAY 30, 2018

You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Write several blogs that speak directly to your target buyers’ needs. A favorable condition like a new CTO, or new round of funding. Geographic location. …or something else entirely.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

Look for a pattern related to any of the following data points: Industry Company size Geographic location Funding history, or important company updates like a new CIO or a recent acquisition It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO!

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100

Single Grain

SEPTEMBER 22, 2023

There are often regressions and jumps as people actually go through your marketing funnel. On the other hand, if your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews and recommend that others in their social circles purchase from your competitors.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Webbiquity

JANUARY 31, 2017

Perform trend analyses, regressions, and correlations for statistical understanding. 6: The 24 Best Online Writing Tools and Apps. #7: Showcase reviews: MarketingLand. 20) Tableau Software. Google Review Count: 170. Connect analytics data from different sources and discover insights through interactive dashboards or maps.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

MARCH 7, 2016

10 Excel Tips and Tricks Every Marketer Should Know : A blog post teaching you how to create a histogram and what exactly regression analysis entails. Write down what you can. Harry Potter references and GIFs included. It's a good time for all. Your impulse will be to protect yourself; to get defensive, or stop listening.

Case Studies 28

Case Studies Work Management Terms and Conditions Act-On 28