Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Sales to new customers jumped by 27% (More revenue!).

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

And if you listen carefully enough, they have likely told (or showed) you why—and when—they are leaving without completing the sale. Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison. Wanted to compare prices on other sites.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. Moreover, this year Cyber Monday sales alone hit $1.98 The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

AUGUST 12, 2009

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Simply put, it needs to solve a problem.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

The marketing group, combined with the sales force, is the point in the company where the market understanding resides. A veteran Silicon Valley marketer, Guzeman founded the Mindpik consultancy in 1988 to develop sales and marketing programs for new product launches, startups and turnarounds.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

MARCH 25, 2009

Following the release of the movie Reese's Pieces sales went up 65%. And some might say that's just good product placement (read Contextual). Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual. That's no small feat to move the needle of a candy manufacturer that much!

Advertisements 100

Advertisements Advertising Interactive Marketing Tagging 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Link to Original Audio Source Signup for this Podcast Series About Stuart Stuart Bowen, Senior Director of Virtual Events, ON24 In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development. Learn more on [link].

Webcast 100

Webcast Marketing & Strategy Work Management B2B Sales 100

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. It was also becoming tougher to engage new customers since many of the traditional sales processes were being replaced by web based content.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Are consumers entering conversion pathways that lead to sales opportunities? And it’s hard to remember when selling products online used to be a foreign idea. Are you delivering value at this point of contact? Are you establishing a connection with the customer? Are you working to get in sync with your consumers? Sound daunting?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. It's true that every manager has their blind spots but I think marketing managers have it worse than other managers when it comes to hiring since most marketers are optimists by nature.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Product companies will have a strong social approach to product development using Social Media. And finally, Learning and Development teams will be harnessing social tools internally to train and enable everyone from new hires to sales teams and beyond. This is very different than even 6 months ago.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Tell Good Stories.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

JANUARY 7, 2009

Lee assumes day-to-day management and operational control over all aspects of Socialtext's business, including driving product direction and development, strategic alliances, and scaling the sales, marketing and support organizations globally. He was co-founder of Beyond Inc., Lee has a B.A. in Physics and B.S.

Wiki 100

Wiki Enterprise Management Verticals Privacy 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. One great spot to invest in is Social Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Word spreads quickly in Social Media – sometimes more quickly than you can keep up with.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Are the products and options presented meaningfully on a small screen? e-commerce sales are expected to. Think in experiences, not channels. Is the navigation practical?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. The four P’s were created mainly to describe the ideal “marketing mix.”. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” Test: Update frequency.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 27, 2008

Maybe I’ll write about some of those in future blog posts, here though are… 1) The main product of knowledge work is not physical - it is the answer to a question such as “Who are the top 10 competitors in the industry&#. At a basic level, this could just be sales dollars. Maybe it should be profit? Get the idea?

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Product Management. Product Management.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Product Reviews. Product Reviews. Sun Microsystems Recognized for Environmental Innovation. Read Suns feature story >>.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Business audio books for sale. Yesterday at a sales meeting someone mentioned a competitor, and this morning I looked up its company Web site through a Google search to find out more. Information on world steel production. Information on one of the company’s reporting tools. If a Taco Bueno is opening in Austin.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 24, 2008

Sales and Advertising. Personal Productivity. Students need productivity tools for the same reasons you do. Mobile & Wireless. Assessment & Testing. Curriculum. Professional Development. Leadership. About Techlearning.com. Media Kit. T&L magazine. TechLEARNING News. RSS Feed: Learn more. TL Podcasts -->.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JULY 24, 2008

trillion a year in the United States alone, or 15% of gross domestic product. billion in sales. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Hello My Name Is Success 50 countries. Click to See Why.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. I drew pictures at a sales meeting, and it worked. The promise was to use the techniques that Dan recommends at a very high-powered sales presentation that I was to give yesterday to a big potential partner.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100