Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We’re seeing better content quality, more relevant and engaging material, faster delivery, and lower costs. We call it the ‘Understand Audiences (Buyers)’ framework.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Webbiquity

JANUARY 25, 2024

Successful businesses are built on innovation. If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. Guest post.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. Don’t sell your company first — lean into problem solving, and offer to help. At ZoomInfo, we find it takes 8-11 touchpoints to convert a lead. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

NOVEMBER 28, 2022

Marketing has a marketing problem. We measured our success according to whether you’ve maximized your budget for reach and frequency. Many CMOs still measure their success based on the size of their budget, and the awareness of their brand. Here is who we are, what we sell and why we are better.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. What is CX?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. We need tools that not only function flawlessly but surpass expectations. We need a revolution, an injection of genuine creativity. Unwavering customer focus?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Marketing Insider Group

MARCH 27, 2023

As we enter the new year with whispers of a recession, client retention is everything when it comes to companies surviving and thriving in economically turbulent times. Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Marketing Insider Group

JUNE 29, 2020

Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Empathy in marketing can drive success. We begin to see our audience as data points, not real people. being customer-centric requires a special ingredient—empathy. Does it matter?

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Life as we know it requires a source of energy, liquid water, and a suitable, reasonably stable environment. Why Discoverability and Customer Engagement are Two Critical Paths to Success.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Vision Edge Marketing

OCTOBER 12, 2021

Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. You’re ready to start selling, right?

Validation 265

Validation Work Management Marketing Management Paid Search Agency 265

Marketing Insider Group

MAY 26, 2020

They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. And to help them navigate a real problem. Share your opinions as long as they are informed, based on experience, and seek to help your customers.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Act-On

DECEMBER 9, 2023

And we wanted better than average, and I bet you do, too. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. We had to get more personalized. Average at best. Attend a webinar?

Open Rate 216

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 216

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. AI and data skills A few years ago, we’d have said AI and data were critical skills for a few specific roles.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Marketing Insider Group

MAY 27, 2020

Are we born with it? Ultimately, any business that wants to survive has to have a culture of empathy for employees and customers. Humans and those we evolved from are hard coded to survive, not just on the individual level but as a species. After all, it seems we are stuck with a lot of mean people these days.

Work Management 293

Work Management Opinions Loyalty Marketing Management 293

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. How do we gauge customer feelings?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Biznology

SEPTEMBER 7, 2021

Physics demands that we adjust to stimuli. We either adapt or we fail. Instead, we have to implement reactive strategies if we hope to survive market conditions. Suddenly, businesses had to shift their procedures to keep employees and customers safe. Hire adaptable problem solvers.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Below we cover important steps to create a successful B2B case study. A case study is structured around the problem, solution and results and your questions should reflect this structure.

Case Study 111

Case Study Case Studies Studies Work Management 111

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. Why we care. Get MarTech! In your inbox. Business email address Subscribe Processing.

Paid Search Agency 120

Paid Search Agency Companies Marketing Automation Services Touchpoints 120

Contently

MAY 6, 2022

But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. The problem is, this little love affair can lead to navel-gazing—and irrelevant content. Ultimately, they care less about all your bells and whistles and more about solving their pain points. Machine learning.

B2B Thought Leadership 147

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 147

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Salesforce Marketing Cloud

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. Today, we are at a similar inflection point with AI. This is an exciting time for app development.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Martech

JUNE 16, 2023

This is the first part of a three-part series on the success elements of growth. And, as we engage with more clients, we will continue to think through our approaches and processes for one purpose only, to improve our deliverables and help make our clients and the industry at large better.

Planning 127

Planning Deliverability Advertising Agencies Thought Leadership 127

Navigate the Channel

JANUARY 26, 2024

In the world of marketing, understanding your customers and their needs is paramount to success. One of the most crucial aspects of this understanding is identifying and addressing your customer’s pain points. What Are Customer Pain Points? How will my business solve that pain point better than any other business?

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Miller suggests creating a “one-liner” using the formula of problem, solution and result. (OK,

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Ideal Customer Profiles 110

Ideal Customer Profiles Account Based Marketing ABM SME 110

Salesforce Marketing Cloud

NOVEMBER 6, 2023

But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” A tip: Focus on the problem, and avoid the temptation to fit the solution to the problem.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Heinz Marketing

MAY 26, 2022

As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . In Seth Godin’s insightful LinkedIn Learning course, “Creativity At Work,” he defines the always in-demand skill as the willingness to solve interesting problems.

Creativity 112

Creativity Course Consulting Intent 112

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Heinz Marketing

NOVEMBER 10, 2020

The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Try to convince “many possible buyers” they solve a problem with the product. Start with the End: Use the Solution to Pull the Customer Instead of Pushing the Need. Why is the stress test – why this problem for this person?

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 130

Tactics Work Management B2B Marketing Marketing Management 130

NetLine

JULY 5, 2023

Do you want to know why some companies are up to 59% more likely to get their customers engaged? It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts.

Intent 98

Intent Work Management Marketing Management Business 98