Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Webbiquity

FEBRUARY 6, 2024

Affiliate sales support independent publishing Before creating your page’s primary image, make sure to search for your target query on a mobile device to see which images are currently showing up in search and what kind of a signal they may be sending to a user. as well as around your off-site brand-owned channels.

SEO 163

SEO SERP Conversion Eye-Tracking 163

Hubspot

MAY 24, 2017

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Benefits of User Generated Content.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 313

PR SEO Lead Scoring Lead Ranking 313

Trade Press Services

JUNE 10, 2024

Press releases are also a powerful channel for announcing your book, generating interviews, encouraging reviews, and developing relationships with journalists. As such, it’s essential to share your work with your networks, critical sources, and media to help generate reviews. The post You Wrote a Book: Now What?

Custom Publishing 56

Custom Publishing Press Landing Pages Amazon 56

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. “As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. .

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Webbiquity

JANUARY 12, 2022

Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. As a result, the campaign received thousands of clicks and generated several thousand dollars supporting the Red Cross.

Paid Search Agency 304

Paid Search Agency Companies Advertising Agencies B2B 304

Contently

MAY 11, 2024

” This group is also 50% more likely than other generational cohorts to conduct local searches while they’re on the go. Google is currently taking steps to adapt to the era of generative AI. What’s more, local search can be a great equalizer. Effective local SEO content strategy is about more than just ticking boxes.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

ANNUITAS

NOVEMBER 28, 2023

The new additions focus on extending the company’s ecosystem of integration partners, as well as opening up the API for users and other partners. The AI capabilities inside some newer feature sets have been improved, and the company has improved mobile access for users as well.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Contently

FEBRUARY 21, 2023

And now there’s also GPT-3 , the widely discussed “large language model” that recently made waves across industries, including marketing, for its ability to craft copy rapidly based on user-set parameters. Klue also specializes in giving clients insight into where their competitors are ranking in these channels.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. You can promote products related to that topic and generate more sales.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. In 2024, most, if not all, B2B buying journeys will start online.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

The Forward Observer

OCTOBER 13, 2023

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Martech

APRIL 27, 2023

The software includes all the code, examples and documentation businesses need to add safety to AI apps that generate text. CallRail’s Premium Conversation Intelligence uses AI to generate call summaries and analyze call sentiment analysis. WriteSonic has launched an AI-powered content generation platform. See it here.

Marketing AI 85

Marketing AI Features Press Template 85

Marketing Insider Group

MARCH 1, 2021

This easy-to-use technology allows you to target the most relevant audience with your PPC advertisements and therefore generate interest in your services. Let Google Ads know where you want to show your ads so that it can display them to local or global users depending on your needs. Press releases. Reviews of your site.

Google 321

Google Mobile Advertising Business Work Management 321

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Trade Press Services

MAY 13, 2024

In addition to enhancing the user experience, these videos can reduce pressure on customer support teams. Event Teasers, Live Streams, and Recaps Teaser videos generate interest and encourage attendance at company-sponsored webinars , panel discussions, trade shows , and other programs. Still, quality matters.

Video Marketing 88

Video Marketing B2B Marketing B2B Thought Leadership Work Management 88

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Marketing Insider Group

MAY 4, 2021

Another paid option is a newswire for press releases. Step three is to choose your channels while the tool generates content for your campaigns, from Google Ads to social media. Users can then analyze the amplification to measure results. Get started today and generate more traffic and leads for your business.

Paid Content 270

Paid Content Tools Paid Search Agency Content 270

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not! You know what to do.

SEO 232

SEO Lead Ranking Content PR 232

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. User-Generated Content doesn’t always have to focus on products. Take a look at how Coca-Cola used User-Generated Content. Create video campaigns.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Salesforce Marketing Cloud

APRIL 3, 2024

We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

API 93

API Gartner Paid Search Agency PR 93

Convince & Convert

MAY 16, 2024

With most SMBs having less than an hour per day to allocate to marketing, there’s a pressing need for tools and solutions to streamline processes, maximizing efficiency and efficacy. Encourage user-generated content and leverage customer testimonials to add authenticity and credibility to your marketing efforts.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

Outgrow

OCTOBER 7, 2021

billion users on Instagram by 2023. . Interestingly, here’s a brand that takes user-generated content legit seriously. It has close to 430 million monthly active users. 5 Leverage User-generated Content. 8 Distribute Press Releases and Create a Press Kit. But what’s more?

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Kickstart your lead generation with the power of digital marketing. User-Generated Content. User-generated content is authentic and can grow trust among prospects.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Vidyard

MAY 19, 2022

In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020. The findings are based on analysis of anonymized video creation and hosting data from Vidyard’s user base, representing a broad range of industries and organization sizes. Sign up for Vidyard for free: [link].

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

Social Media 74

Social Media B2B Thought Leadership Media B2B 74

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” ” He emphasized that he was not calling generative AI itself “BS.”

Enterprise Management 101

Enterprise Management Marketing AI Work Management Marketing Management 101

Valasys

JUNE 28, 2023

According to its report, users accept nearly 30% of Code Copilot suggestions within the first year of use, and later discover that productivity has increased. The analysis of 934,533 Copilot users formed the basis for the study.

Tools 52

Tools Case Studies Press User-Generated Content 52

Metadata

MARCH 1, 2022

This campaign had more engagement, but did it generate more pipeline? Ever heard of a B2B SaaS company doing a press conference? Marketers have more channels, data, and tech than ever before but only get eighteen months or less to generate demand and pipeline. For every $1 our customers spent, they generated $5 in pipeline.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Many also face challenges with AI implementation, from lacking a concrete plan to lacking resources — even though 78% see a pressing need for it at their company. However, the introduction of generative AI brought a new challenge: finding that sweet spot between speed and scale. And now we’re ready, in my opinion, to accept.”

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105