Valasys

MARCH 14, 2023

5 trending Public relations management tools and tactics Press releases The tried-and-true, mainstay media relations tactic is this one. Press releases are a relatively affordable outreach strategy. Your agency is losing money if it can’t establish a link between a media mention and an increase in leads or inquiries.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Once they get to your site, they’ll have the opportunity to get to know the new you.

Google 123

Google Press Domain Marketing Management 123

Contently

MAY 18, 2018

They also burn out writers and breed discontent in a newsroom. After several years of covering genre film from an optimistic prospective, I knew that Netflix’s Bright was about to get lambasted by critics when I saw a press preview. ”) will drive down engagement time on your site. SEO can help you in a pinch too.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Contently

APRIL 3, 2019

Join them for a live Q&A session where they tackle the most pressing questions facing content marketers. The New Newsroom: How Brands Are Creating Breakthrough Content by Thinking Like Media Companies. With over 20+ years of enterprise content marketing experience, Contently’s head strategists have seen it at all.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Walker Sands

OCTOBER 19, 2022

I have done a lot of different jobs: I’ve been an editor, reporter, social media manager, comms manager, freelance press agent, copy editor and video producer. My career has touched a lot of mediums and a lot of locations as well — not just digital newsrooms, but physical newsrooms. That’s why I do this.

Media 52

Media PR Work Management Press 52

Contently

MARCH 6, 2018

These are boring, formulaic assignments usually given to cub reporters in newsrooms as a form of hazing before they move up the ranks. The best stories began with a personal anecdote or a vivid scene that marketers could relate to—like this confessional about my biggest shortcomings or this profile of Marriott’s newsroom.

Content 167

Content Linkedin Facebook Analysis 167

Contently

SEPTEMBER 14, 2016

So the company changed from having a marketing team to having a newsroom. The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. Barclays UK now has an editorial board that meets every Tuesday morning. ” A data-driven team.

Press 60

Press Custom Publishing Creativity Opinions 60

Envy

JANUARY 16, 2020

Runa is a former developer at the TOR project and currently runs the New York Times’ Information Security newsroom. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. Runa Sandvik. Eva Galperin.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Contently

JANUARY 3, 2017

If brands want to publish original research, particularly if they want traditional press to cover it, the research will have to be high-quality work that’s completed with a respected third-party organization. Keep your eye on the rise of the global newsroom. Tweet this!). Ann Fabens-Lassen, communications manager.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Webbiquity

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Envy

JANUARY 16, 2020

Runa is a former developer at the TOR project and currently runs the New York Times’ Information Security newsroom. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. Runa Sandvik. Eva Galperin.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Anyword

JANUARY 31, 2019

American Press Institute. Facebook Newsroom. Here are their suggestions, as well as some Keywee favorites: Industry Sources. Campaign (Asia, India, etc.). Content Marketing Institute. Marketing Land. Marketing Week. Publishing Executive. Search Engine Journal. Social Media Today. Adexchanger. American Marketing Association. Adespresso.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

Contently

SEPTEMBER 24, 2019

In 2016, when the owners of LA Weekly unceremoniously laid off most of the newsroom, Rollins walked away from the column he had been writing for seven years in solidarity. Well, I pressed him further, citing a 1993 Rolling Stone interview where he said this about working with brands: “I’ve done voice-overs for the Gap.

Content Marketing 145

Content Marketing Paid Search Agency Content Curation 145

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Contently

JULY 23, 2018

As both a freelance journalist and head of strategy at Contently, where we help brands build internal newsrooms, this story cut deep. This is important enough that it’s worth repeating: In a world where any brand can publish anything it wants, external validation from the free press is as important than ever. Earned, owned, paid.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

As both a freelance journalist and head of strategy at a technology company, Contently, that helps brands build internal newsrooms, this story cut deep. This is important enough that it’s worth repeating: In a world where any brand can publish anything it wants, external validation from the free press is as important than ever.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

DivvyHQ

JULY 23, 2018

Researching, interviewing, developing hooks, prioritizing information, and working against tight deadlines — these hallmarks of operating in the newsroom are ever-so-relevant to today’s content marketers, which is why Curata has argued that the discipline desperately needs more journalists. Not all journalism can be planned.

Planning 40

Planning Content Conference Forecasting 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsroom. << << Newsroom Home. Press Releases. Press Clippings. MIT Sloan > Newsroom > Articles > Understanding productivity in the Information Age. Academic Programs. Faculty & Research. Executive Education. Corporate Connection. About MIT Sloan. Expertise Guide. Publications. News Briefs.

Product 100

Product Peer-to-peer RSS Press 100

Anyword

JANUARY 8, 2020

The messaging behind the campaign — the importance of freedom of the press — echoed that of an effort that The Globe led last year which resulted in over 300 US newspapers publishing editorials on the topic. Take the fact-checking newsroom site Snopes for example.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Buzz Marketing for Technology

DECEMBER 11, 2008

He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world.

Personalization 100

Personalization Branding Brand Identity Lead Scoring 100

Convince & Convert

JULY 23, 2012

In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. The sports section of the newsroom however has been more proactive in embracing Twitter. New Media Entities are Born. The Downside: The Pressure to Provide More.

Social Media 133

Social Media Media Blogger Television marketing 133

ClearVoice

FEBRUARY 14, 2019

In old newsrooms, before Google, there used to be a department staffed with researchers (who we might now call “content miners”) who helped reporters learn the most about anything they needed to know before they left the newsroom to go out and interview people.

Education 71

Education Case Studies Tips Trust Marketing 71

Hubspot

AUGUST 5, 2010

This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. With a little thought, you can generate numerous ideas for creating newsroom articles. I like to think in terms of "news release" vs. "press release" even though the terms today are virtually interchangeable.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

AUGUST 26, 2019

Here’s an example of one of their recent posts: While The Post publishes a variety of funny shorts about the newsroom , the United Nations has started dance challenges to spread awareness about more serious topics like global warming and world hunger. Press Next to enter post settings.

Planning 78

Planning Paid Search Agency Creativity Marketing & Strategy 78

Content Standard

APRIL 28, 2017

In practice—well, we’ve all seen yawn-inducing corporate blogs that consist solely of press releases and product release notes. They borrow the best tactics of the newsroom and the publishing house. Image attribution: Bonnie Kittle. Blogging’s Broken Promise. So it’s great in theory.

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Hubspot

MAY 12, 2023

Take a look at the company’s newsroom to see if there are exciting innovations you can mention or their mission if working for a mission-based organization is important to you. As an assistant to a CEO, I wrote employee memos and email correspondence on his behalf and drafted press releases that went out to several thousand shareholders.”

Work Management 72

Work Management Positioning Software Paper 72

Webbiquity

MAY 10, 2011

A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Make it easy for the press to contact you. A better approach is to make it prominent and easy for members of the media to click directly to your website’s online newsroom or media page.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Bluetext

JUNE 10, 2019

According to the US Department of Labor , PR professionals now outnumber journalists by a ratio of more than 6-to-1, after employment dropped in newsrooms by 23% between 2008 and 2017. Anyone can write a press release about how great their company is, but getting a news reporter or editor to do so is a different story entirely.

Public Relations 31

Public Relations PR Tips Media 31

ClearVoice

JANUARY 12, 2021

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. And your press kit doesn’t have to be extensive. Press kits vs. media kits. “A

Press 128

Press Examples Practices Media 128

Hubspot

JULY 8, 2011

I've been on the receiving end of quite a few press releases in my day, and I've been contacted by plenty of people who do exactly what I do now. What happens is a newsroom has a generic email address (XYZ@newstips.com) and messages sent to that address get sent to many people within the newsroom. Treat them that way.

PR 28

PR Tips Media Television marketing 28

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Content that can be optimized includes everything you’re publishing digitally, such as: B2B Press Releases. Online newsrooms. Adding popular keyword phrases that target influencers such as journalists searching for to your headlines and content will help pull in publicity and increase traffic to your media. Newsletters. Media kits.

Public Relations 48

Public Relations Tips B2B RSS 48

Hubspot

DECEMBER 15, 2011

Create a More Social Newsroom - Too many company newsrooms are boring. A cluttered page of press release links and executive headshots doesn't sell a reporter on the awesomeness of your company. This will not only help them get more followers and retweets, but also encourage them to share your summary post.

Twitter 28

Twitter Features Trade Show Hubspot 28

Hubspot

JULY 19, 2011

With the exception of "the exclusive," the primary tool in the arsenal for planting stories has traditionally been the press release, a brief, persuasive, one or two page document intended to persuade its journalist recipients that a certain topic is worth their time, attention, and coverage. But press releases don't work that way anymore.

PR 28

PR Content Marketing Work Management Press 28

Hubspot

MAY 3, 2013

And lately it’s been all the rage among forward-thinking tech companies -- Oracle and Cisco operate fairly large newsrooms, for example. s Intel Free Press news site. “We Some sites will simply pick up an Intel Free Press story and run the whole thing verbatim. Others will link to an Intel Free Press story. Tell stories.

Press 28

Press Business Work Management Cross-Selling 28

Hubspot

SEPTEMBER 19, 2016

Readers remember press mentions featuring company logos more than press mentions featuring quotes. Highlighting press mentions on your website commands authority and lets visitors know that important voices are talking about you in the press. Check out this handy PR guide for more on the power of press. ).

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28