KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019.

SERP 295

SERP Features Google Top of Funnel 295

Digilant

MARCH 6, 2024

Join Victoria de Leon, Director of Marketing at Digilant, along with Welsey Farris, VP of Partnerships and Sales Engineering, and Otniel Calderon, Solutions Engineer at Digitalent, as they navigate through the realms of first and zero-party data, shedding light on these pivotal assets in maintaining privacy compliance and effective consumer reach.

Advertisements 59

Advertisements Advertising Funnel Advertising Lead Ranking 59

ClearVoice

MAY 22, 2023

Voice Search and the Future of SEO In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. The majority of zero-click searches are a result of Google’s SERP features. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Digilant

MARCH 6, 2024

Join Victoria de Leon, Director of Marketing at Digilant, along with Welsey Farris, VP of Partnerships and Sales Engineering, and Otniel Calderon, Solutions Engineer at Digitalent, as they navigate through the realms of first and zero-party data, shedding light on these pivotal assets in maintaining privacy compliance and effective consumer reach.

Advertisements 52

Advertisements Advertising Funnel Advertising Lead Ranking 52

Martech

MARCH 11, 2024

Enhance engagement with zero-party data Maximize the collection of zero-party data at each customer interaction. While first-party data unveils “who” your customers are, zero-party data delves deeper, capturing their direct input on preferences and engagement desires. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

Salesforce Marketing Cloud

OCTOBER 28, 2022

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. Carbon credits can be a key part of our efforts to reach the shared global goal of net zero.

Planning 98

Planning Work Management Marketing Management High Quality Lead 98

Search Engine Journal

APRIL 21, 2022

Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To Get Organic Page 1 Google Rankings appeared first on Search Engine Journal.

Organization 126

Organization Google Positioning SEO 126

Kevin Indig

AUGUST 28, 2023

The most significant development : PAAs dropped on desktop (-40%) and mobile (-62.5%) around August 1st, impacting ranking position and click distribution. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. 🕵️3/ What else is going on in the SERPs?

SERP 96

SERP FAQ Features Wikipedia 96

Martech

NOVEMBER 10, 2023

Embracing zero-party data Amidst the challenges, there’s a positive note—consumers still desire personalization. Beyond first-party data, there’s the concept of zero-party data—information explicitly shared by consumers.

Privacy Policies 113

Privacy Policies Privacy Ad Exchange Differentiation 113

Marketing Insider Group

DECEMBER 29, 2020

Over a third believe the virus will have a significant positive impact on their businesses in the future. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Position zero is gaining more traction now than ever. Position zero has become position #1.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Biznology

FEBRUARY 14, 2022

First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. What is Zero-Party Data? That’s zero-party data. These are positive developments for any marketing effort. The post Is Zero-Party Data The Next Big Thing?

Forrester 104

Forrester Differentiation Opinions Social Media 104

Tomorrow People

JUNE 8, 2021

So if you had 500 subscribers worth $100 each at the beginning of the month, lost 50 of them by the end of the month, but also managed to upsell services worth $1000 to your remaining customers, This is a positive net revenue churn rate (i.e. The goal should be to make your product a regular, useful, and positive part of their routine.

Churn Rate 177

Churn Rate Work Management Marketing Management Optimization 177

SmartBug Media

MARCH 20, 2023

If your brand is itching for more ways to enhance your customers' experience, look no further than your own zero- and first-party data! In this blog post, we'll explore some of the ways you can use zero- and first-party data to enhance the customer experience. What Is Zero-Party Data? So why is zero-party data so cool?

Loyalty 98

Loyalty Segmentation Click Rate Ad Exchange 98

SmartBrief - Marketing

MARCH 19, 2024

Dove is taking social responsibility seriously with its Redefining Beauty and Positive Masculinity campaigns for body positivity and is also focusing on cruelty-free and sustainable practices for the planet. They are working toward becoming net zero and planting 1 million trees by 2030.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Ignite

JULY 27, 2023

Thus far, the jury is out, but many are looking at the benefits of zero-party data. Zero-party data is information that customers willingly and proactively share with the company. When combined with first-party information, zero-party data can create a valuable basis for personalization.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Webbiquity

JULY 25, 2023

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? A website relaunch is an exciting time. Before starting work on the new site, conduct a pageview analysis.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Oktopost

SEPTEMBER 12, 2023

Zero-Party Data Zero-party data is information that online users voluntarily provide to businesses. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. This allows you to identify new quality leads and learn how to position your offerings to your audience.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Circle Studio

NOVEMBER 23, 2021

Zero-click search. A zero-click search or a no-click search is a search result that doesn’t send users to a non-search engine or third-party website. These zero click searches depend on Featured Snippets for the information and display in boxes, (nicknamed Position Zero) in search engine results.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

NOVEMBER 3, 2022

But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. . Helping your suppliers set and achieve emission reduction goals will be critical to achieving net zero. A lot better. So glad you asked.

Work Management 97

Work Management Budget Programs Marketing Automation Services Marketing Management 97

Salesforce Marketing Cloud

JANUARY 24, 2022

And for good reason: reducing emissions is the most important priority in reaching net zero. By adding carbon removal and storage, also known as carbon sequestration , to their emissions efforts, businesses can take the final step to reach their net zero goals. Reach Net Zero faster. Explore Net Zero Cloud.

Work Management 98

Work Management Paid Search Agency Companies Customer Surveys 98

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. Maintain any efforts to secure SERP Position Zero for terms important to your brand. Certainly, you want to provide positive experiences for your customers. Customer Acquisition Cost (CAC). Revenue Growth. Return on Marketing Investment (ROMI). Brand Loyalty (repeat visits).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Salesforce Marketing Cloud

JANUARY 9, 2023

Learn how telecommunications companies are making a positive impact through technology like AI and machine learning. While achieving net zero emissions may be a challenge, it’s also an opportunity. Zero in on your strategy. Learn how to make a positive impact and combat the effects of climate change. Read the report.

Lead Scoring 98

Lead Scoring Lead Ranking Work Management Leads 98

ClickZ

NOVEMBER 28, 2019

30-second summary: Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query. To improve your chances of reaching the zero position for a given query, structure your content for Google’s featured snippets.

Search Marketing 105

Search Marketing Profiling Features Paid Search Agency 105

Convince & Convert

MARCH 28, 2024

Then, zero in on the customers who can help you crack the case or have already conquered that challenge. Key areas to utilize voice of customer data include: Refine your messaging and positioning Your customers’ words are pure gold when it comes to crafting marketing messages that resonate.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Marketing Insider Group

MARCH 1, 2021

The best answer goes to the top of the stack, called “position zero,” and is usually the only result that appears above the fold (the visible portion of the results page). Everything else, including the formerly coveted position one result, fits underneath these featured snippets. Image via Google screenshot. Keep It Credible.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. However, these positive traits also make it more difficult to actively recruit them to your opportunities. It may seem counterintuitive to go after candidates who are content with their current position.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. Including structured data in your content, too, can land your site even above paid search, at “ position zero.” Lots of them. Because, you know, SEO.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Webbiquity

OCTOBER 21, 2020

Positive customer feedback is a crucial ingredient to a brand’s success. Loyalty helps attract new customers through word of mouth and the creation of positive online reviews. Turn paying customers into advocates. Brands should have an actionable plan to turn customers into long-term advocates.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

Kevin Indig

OCTOBER 30, 2023

View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).   Positions. Visualize all your rankings by positions in one chart. You want to focus on defining, measuring and improving positive engagement.

Brand Identity 106

Brand Identity Branding CTR API 106

Sprout Social

MARCH 12, 2024

Of these conversations, less than half were positive. Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.” According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6

Social Media 114

Social Media Social Marketing Media Planning 114

ClearVoice

JUNE 28, 2022

Webmasters sometimes call this coveted spot a “zero-click” result or an “answer box,” but Google uses the term featured snippets. A featured snippet is a summary of an answer to a user’s question, positioned at the top of the search results. Position Zero is another name for featured snippets.

FAQ 52

FAQ Features Optimization Click Rate 52

Method and Metric

APRIL 3, 2020

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. Now well into 2020, the trend of zero-click searches continues and marketers are looking to navigate this evolving landscape. What are zero-click searches?

SERP 69

SERP Forecasting CTR Lead Scoring 69

Brightedge

JULY 29, 2022

Position zero results—snippets that appear before the main organic listings—have become increasingly prominent. And optimizing for “position zero” can have significant positive effects on your site’s traffic. Zero position” featured snippets have a click-through rate of 35.1%.

Positioning 59

Positioning Features Optimization SERP 59

Webbiquity

JANUARY 25, 2024

However, an over-emphasis on efficiency to achieve near-perfect, zero-waste performance can quash creativity and look unfavorably on those who think outside of the box. They’re about improving efficiency, reducing waste, and basically running to peak efficiency. All of which is good.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

ANNUITAS

OCTOBER 5, 2023

The Takeaway The injection of AI into everything is an inevitability, so Salesforce is smart to take a bullish position. We like how the company has made use of AI capabilities more seamless inside the core cloud products and has focused on ‘productivity’ use cases as low hanging fruit. The devil, of course, is in the details of execution.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Animalz blog

FEBRUARY 25, 2024

Taking SERP positions and defending them takes much more effort than it used to. Most businesses get zero distribution channels to work… If you can get just one distribution channel to work, you have a great business. Gartner expects a decrease of 50% or more by 2028. SEO arms race. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

BenchmarkONE

JANUARY 15, 2020

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page. Not a bad situation, if you ask me. Paragraphs.

Positioning 76

Positioning Features Terms and Conditions Keywords 76