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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

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Basic Trade Show Booth Etiquette Rules for Staff

Navigate the Channel

In this article, we will explore the fundamental trade show booth etiquette rules that every staff member should be aware of to ensure a successful event. Use Tall Stools If seating is required, opt for tall stools that allow staff to maintain eye contact at standing eye level with attendees.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Marketers also need to consider the ePrivacy Directive, which outlines rules for outbound marketing across Europe. Well, now we need to add a fifth P to the mix: privacy. What is the ePrivacy Directive?

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