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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

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6 Simple Ways To Use Yes/No Popups To Skyrocket Conversions

Optinmonster

Here’s everything I’ll cover in this post: Why Use Yes/No Popups 6 Ways To Use Yes/No Popups Why Use Yes/No Popups Yes/No popups have 2 call-to-action (CTA) buttons : one button to opt in and the other one to opt out. The Zeigarnik Effect states that after people initiate a process, they are more likely to finish it.

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Basic Trade Show Booth Etiquette Rules for Staff

Navigate the Channel

In this article, we will explore the fundamental trade show booth etiquette rules that every staff member should be aware of to ensure a successful event. Use Tall Stools If seating is required, opt for tall stools that allow staff to maintain eye contact at standing eye level with attendees.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Marketers also need to consider the ePrivacy Directive, which outlines rules for outbound marketing across Europe. Well, now we need to add a fifth P to the mix: privacy. What is the GDPR? What is the ePrivacy Directive?

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