Litmus

OCTOBER 24, 2023

And we all want to make sure we’re using the best tools for the job at hand. (Or That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. And you all delivered! Basically, love ‘em or hate ‘em, we need our ESPs. Drumroll, please! And for good reason.)

Service 95

Service Peer-to-peer Eloqua Opinions 95

Contently

OCTOBER 18, 2022

Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.”

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

SEPTEMBER 28, 2022

Personalized subject lines can be developed when you’ve collected rich data on subscribers. Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests. Customize your email messages based on the user’s activity or interests. The Importance of Email Personalization in Marketing.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Marketing Insider Group

OCTOBER 14, 2020

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. All the while, we are being asked over and over again: “What’s the return on investment?”. They know how to push back on self-serving ideas constructively.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SmartBug Media

FEBRUARY 16, 2024

We’ve got all the tips you need. Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. How you answer will likely dictate the avenue you take for collecting customer feedback.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. With the tracks in place, all you need to do is follow them to your destination. Understanding the Purpose of Your Blog Post Before you even think about typing that first letter, let’s get one thing straight: every blog post needs a purpose.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Outgrow

APRIL 8, 2024

Brand perception is significant for all types of businesses. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. You can take a look at Starbucks’ partner experience survey. The same goes for businesses as well. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” Hmm.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Marketing Insider Group

OCTOBER 27, 2020

If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to nurture attendees until they become your regular customers or patronizers. Send Post-Event Surveys to Attendees. Engage Attendees On Social Media.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

SmartBrief - Marketing

JANUARY 29, 2024

Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. Do they trust their CMOs?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We guarantee you’ll find at least one, and likely more, that can help you. They’re all available on the most popular podcast apps and probably the lesser-known ones as well. We’re here to help.

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Zoominfo

APRIL 12, 2021

One thing’s for sure: it’s not always simple. One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. By integrating key systems, your marketing strategy, sales processes, operations, and financials all align.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. feedback@company.com) on their websites, but input didn’t seem to have much of an effect and responses (if a response was provided) were generally canned and non-committal.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Marketing Insider Group

JANUARY 16, 2020

Every post you plan must accomplish one or more of these objectives: Brand awareness and recall. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

SEPTEMBER 20, 2021

After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Heinz Marketing

JANUARY 19, 2024

Perhaps different members on your team, or different cross-functional teams, are not aligned on tools, leaving communications and data in silos? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps. How collaborative is this tool? Ease of use?

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Marketing Insider Group

OCTOBER 27, 2020

If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. But think back to all the times you’ve started a new job and been so keen to escape your old one. Yes, it’s true, toxic workplaces do exist and they make it all that harder to be happy at work. Firefighters.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Martech

JANUARY 29, 2024

Navigating humanity and authenticity concerns of LLMs We are all still human No matter how connected humans are, how sophisticated a business’s targeting is, or how much data there is about us, we are still human. It has been around since the birth of marketing (or the beginning of war, depending on your viewpoint).

Marketing AI 101

Marketing AI Ethics Training Opinions 101

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. For example: Always-on influencer campaigns are more effective than one-off efforts. On to the lessons of the report. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Not all customers will reach out to you with their issues. Guest post by Mehdi Hussen. Customer-centric strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Salesforce Marketing Cloud

APRIL 3, 2024

For example, they might want to know about all the first-year students with lower than a 2.4 Discover how on Trailhead, the free online learning platform from Salesforce. This is just one example of translating human-centered design into actionable pieces in the system. What is human-centered design?

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. All this does is shows consumers how little [a company] cares about their concerns. As a result, they’ll turn to competitors to get what they want,” according to a Forbes article on customer feedback. and post-purchase queries, such as brief surveys. True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Martech

JUNE 29, 2023

Marketers are known as the “creative ones.” Some marketing teams haven’t been able to shake off their military-style leadership, where all decisions are made at the top and then trickle to the frontline workers. The sources for most marketing ideas are the completely wrong ones. Innovation doesn’t need a pitch deck.

Advertising Agencies 114

Advertising Agencies Work Management Marketing Management Opinions 114

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

It isn’t easy for many organizations, especially if they’re missing one element that any workplace equality discussion needs: a foundation of good data. Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Lead Liaison

JANUARY 3, 2023

After all, taking someone’s business card and scribbling a few notes worked before, why shouldn’t it work now? Different people will have different opinions. Sales teams, on the other hand, are mostly interested in hot leads, seeing potentially unqualified leads as time wasters. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Optinmonster

OCTOBER 17, 2023

Well, first of all, you should not use qualitative market research instead of quantitative. Qualitative research on its own is not conclusive. Conduct market research when traditional surveys are unavailable. Then, you can improve your website based both on hard numbers and users’ experiences and opinions.

Research 98

Research Case Studies Case Study Skype 98

Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. billion worldwide on advertising in 2013 alone. Their brand is so strong Coke is one of a handful of generic trademarks. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Exo B2B

MAY 29, 2023

Whether it’s on a tool in front of your computer, a big sheet of paper or a big whiteboard, who cares? A one-off evaluation during the year (e.g.: once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. Among the best-known are SurveyMonkey and Zoho Survey.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52