Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Based on opinions and gut feelings, they think it’s an important addition to technological landscape.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 132

PR Work Management Paid Search Agency Planning 132

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Champion Communications

JULY 26, 2023

Keeping on top of current affairs and offering relevant insight and opinion is a great way of beating your competitors to column inches. The post PR Insights: Thought Leadership and Deepening Relationships appeared first on Champion Communications. Keep talking: Don’t stop talking to sales! See the results of this here.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. So, both ways can be really helpful.

PR 98

PR Media Case Studies Vendors 98

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

BDB

FEBRUARY 8, 2023

Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5% So, it’s no surprise that thought leadership and PR go hand in hand. The simple answer is no.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Marketing Insider Group

NOVEMBER 28, 2018

We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world. Opinions often vary but the gist is: 1) I need a team to be my arms and legs to the media. 2) I want to create stories that consistently drive awareness. Or […].

Paid Search Agency 198

Paid Search Agency Advertising Agencies Ad Agencies PR 198

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 151

PR Google Press Public Relations 151

Biznology

NOVEMBER 13, 2015

When you are done writing the release, go back and make sure to remove anything that is an opinion, sales forward, or wouldn’t appeal to a busy reporter. The post Are you making these common PR mistakes? However, often times in writing the release, the salesperson in you can come out and start to speak. Like this post?

PR 80

PR Press Guidelines Eye-Tracking 80

Webbiquity

NOVEMBER 15, 2022

Work on developing your writing skills and avoiding common copywriting mistakes , or find yourself a social media manager who can produce concise and engaging copy (such as newsletters, PR releases, blog posts, video scripts, and captions) for multiple digital platforms.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Well, “best” is obviously a subjective term, a matter of opinion. Leave a comment.

Work Management 100

Work Management Marketing Management PR Tools 100

Martech

APRIL 18, 2024

For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. Well, you know the “highest paid person’s opinion” in your office better than I do.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Walker Sands

JANUARY 28, 2021

To gain insight around multicultural PR and the new language being used when talking about DEI, The PR Club brought together four professionals for a webinar to share their experiences and recommendations to help PR practitioners communicate with stakeholders. Panelists included: Dia D.

PR 40

PR Public Relations Work Management Consulting 40

Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Lobby for Support – It’s no secret that many companies “encourage” their happy employees to post positive comments on Glassdoor.com as a means to bolster their overall Company Rating.

PR 100

PR Social Media Tools Media 100

Content Standard

JULY 3, 2018

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. I spoke with two brands that are opinionated about their industry to find out how they have the courage to put their head above the parapet. Best to be safe, they say.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. Smart move.

PR 100

PR Twitter Guidelines Press 100

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. While representing a major chain of food stores as outside PR counsel, I brought in a Forbes reporter in hopes of having her write a company profile.

Media 147

Media PR Press Advertising Agencies 147

Champion Communications

OCTOBER 25, 2023

Market intelligence: Collecting insight into the media landscapes, policy shifts, and public opinion trends allows you to understand each market. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements. This information will inform your strategy.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Moz

JULY 26, 2020

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. And in either case, people want to know what wins they can report on to their superiors, even in the short-term. Short-term benefits.

PR 71

PR Content Marketing Case Studies Content 71

Digital Marketing World Forum

AUGUST 7, 2019

You want a PR crisis communication plan and team in place, BEFORE you need them. Influencers aren’t only useful for marketing campaigns, they can also sway public opinion during a crisis. Getting hit by a PR crisis is devastating. The post 5 Steps for Managing a PR Crisis appeared first on #DMWF World Series.

PR 40

PR Marketing Management Press Paid Search Agency 40

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. And we use PR Newswire, which is the oldest and largest Newswire, of press releases.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. 6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sana Commerce

MARCH 13, 2024

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. and/or its affiliates in the U.S. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

Marketing Craftmanship

AUGUST 9, 2012

Putting aside Longman’s opinion or Jones’ reaction, and discounting speculation that Jones’ spokesperson made a serious tactical error in declining to participate in the story, there is a simple but valuable PR lesson in the New York Times coverage of Lolo Jones, which is: MEDIA RELATIONS 101.

PR 100

PR Opinions High Quality Lead Tactics 100

Martech

JULY 6, 2023

In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Mixpanel added OpenAI’s GPT-3.5

Marketing AI 115

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 115

LeadSloth

OCTOBER 20, 2009

I’m interested to hear your opinion on these visualizations. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it. I came up with two low-fi sketches.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Champion Communications

FEBRUARY 12, 2021

In my opinion, h aving a week for apprentices, employers, and training providers to celebrate the value of apprenticeships is vital to the success of the various schemes out there. Also, the fact that they were hiring for an apprentice showed me that they were willing to nurture and support a young person starting out in PR. .

PR 139

PR Fulfillment Public Relations Opinions 139

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Public relations can influence consumers, shift opinions, inspire action, and even change policies. 4 ways PR benefits an organization or person. What is public relations?

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Webbiquity

JULY 21, 2020

Using AI, the platform analyzes the opinions and interactions of up to 1,000 participants, and helps you understand the responses that best represent the group, all in a matter of minutes. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345