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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

A new report offers a wealth of guidance for doing B2B influencer marketing better. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” On to the lessons of the report. Source: Onalytica.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Just like any coach, you’re in charge of preparing for the game and carrying out those plans. The good news is that most of you have one. Types of content (blogs, eBooks, webinars, video, etc.) For example, you might have a few design resources, yet they’re necessary for almost all types of content. Start with a Strategy.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% This substantial increase in ad spend is good news for publishers and ad platforms. That may be why we’re seeing an increased interest in new content formats and new advertising formats. But it comes as no surprise for B2B marketers.

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B2B Email Marketing: What Content to Include

BOP Design

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. Below we will outline what type of content you should include for each type of email. What differentiates this type of email is the importance of its content. Newsletters. Informative B2B Emails.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

Customers can check and reload their rewards by phone, online, or in the app, and the rewards will carry over to all the channels in real-time. The NBA, for example, uses its TikTok channel for short, funny videos and memes, while Instagram gets news and game highlights. Be explicit about the types of content you’re looking for.

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Discovered

Kevin Indig

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. News consumption is declining across the board. When we consume news, 53% of us do it digitally compared to 5% of us who read print. A potentially new gold vein for publishers. X struggles with fake news.

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Plagiarism: What It Is and How To Avoid It

ClearVoice

At its core, y our job is to report the news, write feature stories interviewing outside sources/experts, or create content strategies for brands and clients. What are the types? The types of plagiarism. There are numerous ways to plagiarize, and they all carry a different level of risk and weight. Plagiarism.

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