Marketing Insider Group

SEPTEMBER 12, 2023

Robots aren’t here to take our jobs. Quick Takeaways AI may offer speedy content creation, but it lacks the emotional depth and cultural nuances of human creators. AI tools can sift through incredible amounts of data, identify patterns, and create new content at a pace that we humans simply can’t match.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

APRIL 28, 2020

Quick Takeaways. Physical newspapers are being abandoned in favor of online news. Marketing teams all over the world are finding it necessary to pivot and find new ways of attracting customers and reaching their goals. Pageviews for news publishers are currently up about 30 percent.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. It’s a way to create content or update old content that is quick and easy for you to do. Guest post by Lisa Sicard. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. What Exactly Is AI for Content?

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

JULY 3, 2023

You can determine where to add your own two cents to a conversation as you stay on top of industry news. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features. Contact Marketing Insider Group to collaborate on a marketing plan that lets you take full advantage of current trending topics.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Contently

JULY 12, 2021

They want new data, better data, and superior advice. The longer it takes you to communicate those insights, the more likely it is that someone will beat you to the punch. More finserv companies were publishing timely content tied to a news cycle. Interestingly, finserv publications targeting a B2C audience largely ignored news.

Process 172

Process Planning Work Management Marketing Management 172

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. And finally, that “The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic),” which is great news for B2B marketers. No doubt there is some of that happening.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding Your Own SEO Profile Before we start peeking into what others are doing, let’s take a moment to reflect on our own website. Take a look at their meta tags, content quality, and site structure.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

SEPTEMBER 28, 2020

Quick Takeaways. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management).

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Check out these courses, research, playbooks, and more to take your content to the next level. The good news? Heading into 2022, everyone wants to up their content game.

Resources 195

Resources Content Marketing Lead Gen Course 195

xiQ

JANUARY 30, 2023

This is a scary thought”, says Brent Adamson former Distinguished Vice President Gartner and the co-author of “The Challenger Sale: Taking Control of the Customer Conversation” and “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results”. xiQ, using AI, has automated the DISC assessment process.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Litmus

OCTOBER 31, 2023

Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email. Beware of the spooky surprises! Did we miss something?

Email Marketing 85

Email Marketing Phishing CAN-SPAM Communities 85

The Lead Agency

FEBRUARY 12, 2023

But consistently posting new content relevant to your audience and full of variety can take time and effort. Take your B2B social media marketing up a notch with these six content ideas. It’s also a great way to bring attention to older blog posts or let followers know you’ve just posted new content.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Contently

FEBRUARY 8, 2023

The latter is useful if you’re playing with rapid-fire breaking news—though this is rarely the case with B2B content marketing. Plan content calendars in advance so you can develop fresh takes every year. Toggle through the other options on Google Trends (Image Search, News Search, etc.) Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Brands need to take the time to watch the content on which they’re advertising and to recognize the essential relationship between brand and creator.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

xiQ

MARCH 1, 2023

With a plethora of content available, B2B professionals strive to find sources that provide carefully curated and reliable information to stay abreast of the daily news cycle. Missing out on business-critical news is not an option. It also led to a 24% increase in sales and brought in several new logo clients.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. Once a viewer has finished watching your social media video, you need to guide them through the following steps you’d like them to take. Something you can do in plenty of ways.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Top Rank Marketing

JANUARY 24, 2024

At TopRank Marketing, we take an intent-driven approach to keyword research , developing topical maps that help brands address the breadth of needs and curiosities for buyers at various stages. The good news for B2B marketers is that these updates are almost always designed to improve the quality and relevance of results.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Walker Sands

OCTOBER 25, 2023

At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. When you’re covering breaking news, how do you feel PR professionals can be most helpful to you? On the other hand, I also think sources reaching out with their insights upfront can be super helpful when it comes to breaking news.

PR 98

PR Media Case Studies Vendors 98

Anyword

APRIL 18, 2024

“We’ve been using Anyword for just a couple of months, and it’s been quick and valuable right out of the box,” said our client. It used to take us an hour and a half to create each one — and now it takes 15 minutes. Read on for the full story. In essence, we were able to become Anyword’s teachers,” our client said. “We

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Martech

MARCH 4, 2024

The good news is that we have loads of customer data to use to make real-time decisions, but as leaders, we need to empower people to have quick access and pivot strategies without much red tape. Dig deeper: Rethinking the marketing planning process for an agile world 3.

Work Management 107

Work Management Planning Marketing Management Deliverability 107

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. Get MarTech!

CAN-SPAM 114

CAN-SPAM Acquisitions Click Rate Purchase Intent 114

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. You can take it a step further and batch your outreach based on similar themes. So much research, so much personalization, so little time. So, what is it?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Velocity Partners

MARCH 13, 2024

First, the bad news. Editing can take it home. We think the good news is the flurry of helpful content guidance updates and the big algo change Google rolled out in 2023 to prioritize content that truly serves humans — not low-value, AI-generated s**t. But honestly: we think this might be a good thing in the long run.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Salesforce Marketing Cloud

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. The good news : brand combination searches are easy to measure for yourself and against rivals.   Positions.

Brand Identity 106

Brand Identity Branding CTR API 106

seo.co

JANUARY 23, 2022

Actually, building links on major news sites isn’t as difficult as you might imagine. But it takes work! . With this idea in mind, take note of the fact that social media channels are an incredibly useful (and cost effective) way to share information about your business’s goods and services with other people.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Bannerflow

MARCH 8, 2022

Well, that is exactly what Bonnier News and its Swedish daily newspaper Expressen did… and then some! We spoke to Olle Walltin, Art Director and Alexandra Lindmark, Graphic Designer at Bonnier News and Expressen about how they were able to use Bannerflow to create their dynamic Digital Out-of-Home campaign across Sweden.

Multi-Channel 98

Multi-Channel Banner Ads Paid Search Agency Bandwidth 98

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly.

Marketing AI 91

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 91

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis.

Analytics 114

Analytics Enterprise Management Work Management Business 114

illumin

FEBRUARY 6, 2024

For instance, when customers need to interact with tech support, SMS is the most practical tool for the job because text messaging makes quick communication with representatives easy for customers, with as little interruption to their day as possible. In certain use cases, SMS also makes the most sense. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

QuanticMind

AUGUST 16, 2023

This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who social media marketers are currently in the ring with. Would Zuckerberg’s jiu jitsu skills take Musk down in seconds?

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? The good news is that it’s out there, and it can help in this challenging competitive landscape. Take the Trail today on Trailhead, Salesforce’s free online learning platform.

Work Management 102

Work Management Marketing Management CRM Service 102

Brandwatch Marketing

NOVEMBER 8, 2023

It’s a very good tool to get a quick top-line analysis of your Facebook page 9) TweetDeck TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. The user interface does take a bit of time to get familiar with, but there are an extensive amount of metrics you can analyze. Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Hubspot

SEPTEMBER 18, 2023

You only have a small window of opportunity to make a sale so it’s important you take advantage of it when it opens. Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web. Industry Newsletters : Keeping up with industry news can really pay off.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Sprout Social

MAY 11, 2020

Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. And so reporters are more empowered than ever to build their own audiences and break their own news. Put together a professional profile.

Social Media 121

Social Media Effectiveness Media Ethics 121

Sprout Social

MARCH 12, 2024

Consumers started demanding that apolitical businesses take on a new level of corporate responsibility. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” A few years ago, brands speaking out on issues was non-negotiable.

Social Media 114

Social Media Social Marketing Media Planning 114