Kevin Indig

JULY 3, 2023

If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Not getting buy-in and funding from leadership is a guaranteed fail state for SEO - and any other marketing discipline. Let’s start with what executives care about: revenue, market share and growth.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

Hubspot

DECEMBER 19, 2019

If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line. How to Write a Consulting Proposal. Understand their challenges and needs.

Consulting 72

Consulting Template Marketing Proposals Deliverability 72

ClearVoice

DECEMBER 5, 2022

Content marketing is a long game. This post covers the most common content marketing mistakes and how to avoid them. Mistake 1: Not knowing who you are marketing to. Your marketing and methods will be all over the place because you don’t have a target. This means you need an effective content production strategy.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Vision Edge Marketing

JANUARY 18, 2018

Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MARCH 15, 2023

If you’re a marketing manager , it goes without saying that you take on a lot of tasks. You’re also responsible for keeping abreast of marketing trends. On top of this, you’re probably responsible for preparing and presenting regular reports to senior management. Sourcing content ideas and their presentation.

Work Management 52

Work Management Marketing Management Cost Service 52

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

AccuData

JUNE 14, 2021

Our instructor tells us that sometimes we might get tempted to reuse some papers by copying their work. Such occasions could be due to improper utilization of similar fonts, the tooling utilized, and the quality of the report being presented. A shallow citing means that a scholar does not acknowledge another authorâ??s

Copyright 40

Copyright Marketing Proposals Paper Guidelines 40

AccuData

JUNE 14, 2021

The last sections of any paper are the introduction, body, and conclusion. Many students would get confused with the way they present these section s in their writing. First, you can [link] opt to pick a trustworthy service that has excelled in assisting scholars in managing educational papers. This Post Will Guide You!

Work Management 40

Work Management Marketing Management Ideal Customer Profiles Marketing Proposals 40

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

BOP Design

OCTOBER 11, 2017

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. In the B2B space, many marketing professionals are also required to wear a sales hat and tasked with nurturing leads from a qualified prospect to a sales-ready opportunity to a closed deal.

Sales Qualified Leads 49

Sales Qualified Leads Marketing Leads Lead Scoring Lead Ranking 49

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. What is the market research, the intel? Branding is just another costly marketing tactic to justify marketing activities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.

SEO 120

SEO Content Marketing Planning Work Management 120

Hinge Marketing

MAY 23, 2016

While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today. Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal.

Online Lead Generation 119

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 119

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

BenchmarkONE

FEBRUARY 13, 2020

One of the most critical aspects of a successful business is the alignment of sales and marketing. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? To produce top-quality content, and for that content to be useful, your sales and marketing teams must collaborate.

Top of Funnel 87

Top of Funnel Work Management Marketing Management Content 87

Outreach

JUNE 4, 2019

It’s been more than a decade since many experts predicted that outbound would become irrelevant amid the growing preference for inbound sales, and the rise in growth marketing. However, depending on the company, the market, or the structure of the sales organization, outbound sales reps may be classified into different categories.

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Cold Calling Classified Ads 85

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Customer Experience Matrix

JANUARY 15, 2010

Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. But the core components of meaning extraction and self-adjusting content selection are certainly present in Autonomy's description.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Buzz Marketing for Technology

NOVEMBER 6, 2017

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. At the time of the announcement, marketing was prepared (at 6 a.m.!) to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

SnapApp

MARCH 14, 2018

And most of that territory falls squarely in the wheelhouse of marketers. . When we really think about it, our job as marketers is to efficiently move our prospects to make the right decisions – to invest in us and buy what we're selling. And that’s where decision theory comes in. So How Do People Actually Make Decisions?

Top of Funnel 74

Top of Funnel Marketing Strategy Marketing & Strategy Terms and Conditions 74

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Go easy on the jargon and cliches.

Tips 100

Tips Business Digg Marketing Proposals 100

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Biznology

APRIL 23, 2015

We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. 5 Proven Principals of Content Development and Marketing. But I digress.

Work Management 80

Work Management Buy Marketing Management Process 80

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Hubspot

JULY 13, 2023

So, the risk that AI can pick up inaccurate data is always present. Or worse, sensitive data might be presented as the output when using generative AI. Every day, he physically and meticulously arranged each letter, one by one, on the printing press so they could print the paper. Tools That Will Save You 1-Hour/Day 2.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Webbiquity

AUGUST 18, 2010

You have a dozen people to follow up with on the phone, three meetings, and a proposal that needs to be finished…Rather than take a break for lunch, you grab a quick sandwich at the vending machine and eat it at your desk. Then you head out for that presentation that you wish you’d had more time to prepare for. Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Optinmonster

SEPTEMBER 30, 2022

If specificity works better in your industry, you can propose a meeting on a specific day and time in the email subject line. This works especially well if you share the first draft of a proposal or a plan with a potential client. The trick is to present your email as a part of a previous, ongoing conversation. Hey, [name].

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Sales automation tools help you to automate report generation in the simplest and more presentable way.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. But even with the rise of intent data, many marketers are still left in the dark about the value of intent data because of its complexity. This is where intent data comes in.

Intent Data 48

Intent Data Intent B2B Marketing Work Management 48

Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. We connected with two content marketing company directors for a look at some of the unique attributes that keep their clients coming back to them. A stable of professional content creators.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100