ClearVoice

FEBRUARY 3, 2020

My thinking was, what better conversation starter would there be for other marketers visiting my office than the display of a decades-old catalog that pioneered many of the direct mail techniques we still use today? 5 Direct mail marketing lessons you can learn from the Sears Roebuck Catalog. method of marketing.

Impressions 80

Impressions Paid Search Agency Amazon High Quality Lead 80

Integrated B2B

APRIL 11, 2018

A good direct mail can be worth its weight in gold. Put an attention-grabbing headline at the top of your direct mail in bold text. When someone opens a direct mail, they want to know one thing: what’s in it for me? Most direct mails won’t clinch the deal – but they can open up a dialog or persuade the reader to find out more.

Sample 40

Sample Act-On Impressions Consulting 40

Integrated B2B

APRIL 11, 2018

A good direct mail can be worth its weight in gold. Put an attention-grabbing headline at the top of your direct mail in bold text. When someone opens a direct mail, they want to know one thing: what’s in it for me? Most direct mails won’t clinch the deal – but they can open up a dialog or persuade the reader to find out more.

Sample 40

Sample Act-On Impressions Consulting 40

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

B2B Marketing Directions

AUGUST 26, 2018

Recent research has shown that this "digital only" view simply isn't accurate, and now a new study has found that Millennials actually like "snail mail" more than is commonly believed. Millennials and the Mail discusses the findings of research conducted by the U.S. Postal Service Office of Inspector General ("OIG"). One final thought.

Case Studies 45

Case Studies B2B Sales Customer Surveys Sample 45

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

ClearVoice

JANUARY 3, 2022

Send samples. Send samples or codes or whatever else it is that you have to give to prospective partner brands you are targeting. Remember direct mail. Studies show direct mail is still an effective B2B marketing tactic.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

The Point

AUGUST 17, 2010

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

ViewPoint

NOVEMBER 13, 2017

Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). Here is a sample touch cycle, or cadence, for one client: Recently we delivered a lead to a client’s sales rep and he replied: “How did you ever get to this executive? One way to do this is to avoid under-touching your targets.

PointClear 319

PointClear Media Sales Qualified Leads High Quality Lead 319

SendX

FEBRUARY 18, 2021

Obviously, not all businesses are ready to dedicate the whole bio section to mail list building. Show the Benefits of Being On Your List Modern customers are more reluctant to share their personal information with brands, so it takes time and effort to convince your Instagram followers to join your mailing list.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. There would also be students, competitors, professional sample shoppers … even prisoners. Sound familiar?

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Biznology

MARCH 23, 2018

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I’ve seen actual samples. Marketers are abandoning print and face-to-face channels in droves. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Optinmonster

APRIL 29, 2022

Send Physical Mail. Consider sending “lumpy mail,” which is any kind of mailer that contains something besides a flat letter or postcard. You can also send different sized mail than a standard envelope. Be aware that “lumpy” or off-size mail may need additional postage. Offer Samples.

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

Martech

OCTOBER 31, 2023

A sample email. For high-priced items, you could also send the confirmation details by mail. A description of the kind of content you send and the business case for why it should be delivered. Remember to focus on the benefit to the recipient. These systems are implemented to serve the people behind the firewall, not to help you.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

Vision Edge Marketing

MARCH 30, 2021

We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. It was a tactical role. We wanted more.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Adobe Experience Cloud Blog

MAY 1, 2019

Send creative, personalized direct mail . A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. Valassis research shows that including a direct mail component in your marketing leads to an average 6% lift in sales.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Marketing Insider Group

MARCH 28, 2023

To convert most customers, you should plan to facilitate multiple interactions with your business across a variety of channels, such as: Direct mail Email Phone Digital ads Social media As your business and target markets grow and change, you’ll need to adjust your marketing and sales plans accordingly. Free samples.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Webbiquity

JULY 12, 2016

Sample review: “The software, analytics, and support are amazing. OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. If you’re looking for more comprehensive email metrics to track, check out this matrix: How should I adapt to Mail Privacy Protection?

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Marketing Insider Group

SEPTEMBER 15, 2020

You could offer spaces for meetings, printing, mail, and general Wi-Fi use. Create a Consumer Product Sample. Of course, keep a brand concierge on standby to answer questions. Today, lots of startups launch as a consumer product with the long-term goal of going B2B.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Vision6

SEPTEMBER 13, 2023

Once in a lifetime Instant Don’t delete Don’t hesitate Free offers Free Free!

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Biznology

MAY 5, 2021

With data from 60 countries, FrescoData also provides full-service marketing programs: email, programmatic advertising, direct mail, creative and so forth. And ask for a sample of your target audience, to inspect. Both B2B and B2C. Infocore , which claims B2B contact data in 100 countries, also provides email marketing services.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Marketing Insider Group

SEPTEMBER 20, 2021

These amalgamated identities have names, interests, and tangible motivations, and they can greatly boost the success of your outreach techniques by giving you a more detailed, compact sample of your real members and what might appeal to them.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Convert

OCTOBER 21, 2020

Senior UX & CRO Consultant Elise Maile says. The fundamental premise of optimization testing is comparing user behavior within two representative samples. The data collected is only as accurate as the sample you test and mixing customer cohorts (holiday visitors vs normal time) will give you misleading results i.e

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Marketing Insider Group

AUGUST 4, 2020

In the Do ing phase, test this hypothesis by using a sample of your database and applying the selected criteria on them before sending the MQLs to sales for review. Delivering a functional email campaign to the mailing list of customers is a necessary deliverable. As a result, the team can’t improve from one campaign to the next.

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Zoominfo

MAY 5, 2020

When people do return to work, companies will have gone too far to return to handing or mailing checks to employees. Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. Web Conferencing. Web conferencing as a whole grew over 68% from January 30 to March 30.

Tools 179

Tools Work Management Marketing Management Paper 179

Vision Edge Marketing

JANUARY 18, 2018

We then built a database for this group and found emails, LinkedIn (LI) profiles, mailing addresses, and phone numbers for each of the contacts. We designed a series of eight touches and incorporated social, video, and direct mail into the mix. We conducted further research to find and identify primary triggers and personas.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Zoominfo

NOVEMBER 5, 2018

Are you looking to rent a list for a one-time mailing, or do you need to regularly update and append in-house lists to ensure accuracy and completeness? Try Before You Buy: B2B Data Sampling Strategies. Check out our tips for getting the most out of your next B2B data purchase. How to Get More from Your B2B Data.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Porch Group Media

APRIL 30, 2020

V12’s agency team of creative and in-market execution experts work with you to understand your objectives and build campaigns for deployment across email, social and direct mail. SAMPLE ONLINE JOURNEY TO PURCHASE. Our team is happy to answer any questions about our V12 Signals, our in-market shopper technology.

Marketing Websites 72

Marketing Websites Top of Funnel CTR eCommerce 72

Anyword

SEPTEMBER 16, 2022

Tailor Each Email to its Recipient – Your cold pitch emails shouldn’t feel like they were simply copied and pasted to everyone on your mailing list. Include Any Relevant Links or Writing Samples – You want to make sure that you are showing off your best asset — you! Cold Pitching Structure Best Practices.

Copywriting 98

Copywriting Template Sample Work Management 98

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Example 1: Sample generic audience journey map for tracking conversion towards ongoing brand engagement, conversions, and advocacy. Additional examples of audience journey maps are included below: Example 2: A sample audience journey map with additional layers of tracking. Example 3: A sample sports fan journey map.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Zoominfo

MAY 5, 2020

When people do return to work, companies will have gone too far to return to handing or mailing checks to employees. Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. Web conferencing as a whole grew over 68% from January 30 to March 30.

Tools 130

Tools Paper Distribution Sample 130

ViewPoint

MAY 17, 2018

Before diving deeper, it is my opinion (after more than 35 years in direct mail marketing and B2B tele-prospecting) that there is no such thing as a good list. If this is the way your VP of sales is inclined to go, marketing leaders should recommend that 1% sample be acquired (2,000 total contacts or about 100 for each rep).

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Sprout Social

FEBRUARY 17, 2022

Direct mail. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Text messaging. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email.

Template 132

Template Email Marketing Blast Campaigns Planning 132

ClearVoice

AUGUST 24, 2021

Add work samples where relevant. For freelancers, LinkedIn Premium enables you to: Send direct mail to recruiters and hiring managers. Add work samples to your profile. Fill in details in your about section, work experience, education, and skills. Get a primer on how to create a powerful LinkedIn summary here.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Lattice

JANUARY 6, 2016

Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. Direct Mail (“Door Openers”). Try again in the afternoon and leave a voice mail this time if needed. High Leads = Call in the morning and leave a voice mail if you don’t connect.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Sharpspring

MARCH 18, 2021

After that, you can pinpoint customers’ behavior patterns and specific interests with methods like surveys and responses to mailings. From mailing lists to post-final sale, every move the customer makes is an opportunity for positive contact. Encourage your customers to sign up for mailing lists, take surveys, or get free samples.

CRM 89

CRM Automation Top of Funnel Marketing Automation Services 89