Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #4: Promote everywhere. Use every channel you have.” Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. My e-mail, calendar and many of my documents live in the cloud. My work setup includes four monitors powered by two PCs, each running voice recognition software.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

JUNE 28, 2012

It was the subject of a dedicated e-mail from change.org, which no doubt will move that number higher pretty quickly. Now a petition on change.org demands that the company remove BPA from the linings of its soup cans. The petition was posted nine days ago and already has 95,000 signatures.

Facebook 50

Facebook Demand Research Brand Identity 50

Paul Gillin

APRIL 28, 2013

However, that cover turned out to be an e-mail attachment. I mean an invitation printed from my office computer. Thomson Reuters told me to bring a photo ID and said an invitation would be sent under separate cover. I simply printed out the image and stuffed it into my pocket.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

MAY 13, 2016

Adobe doesn’t even have access to the 30,000-name newsletter mailing list. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

Many marketers treat social or “earned” media the same way they treat advertising and direct mail, but the two forms of media are very different. Five Important Differences Between Paid and Earned Media (Profitecture Blog). Earned media is more valuable because people volunteer to share your information.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

APRIL 18, 2012

It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. The core feature of Twitter is the activity stream.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 9, 2011

I stopped all e-mail to my staff.” But the network is more than an e-mail replacement. People are forming relationships with others in the organization whom they never would have otherwise met, and that’s creating ideas that make the business better. The social network “has became our primary form of communication,” Marx said. “I

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JUNE 29, 2013

Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item. Let people use these platforms.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Blogs are search engine magnets and search is still the killer app for people researching purchases. It will be for a long time. Be careful of dismissing mature technology just because it isn’t cool any more.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

AUGUST 20, 2010

Perhaps one in every three people who ask to meet for the purpose of "networking” ever bothers to send so much as an e-mail thank-you note. Add 10 bonus points if you write the note by hand and send it in the US Mail. Even if they can't think of anything, they'll remember you. A thank-you note reinforces the impression you've made.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 17, 2013

’s Mail , but the criticism in both forums centers on Gates’ implied criticism of capitalism, which made him one of the richest people on earth. For one thing, Gates didn’t trash capitalism in general.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

MARCH 1, 2012

Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 19, 2011

Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. None is very appealing, but a customer-driven market doesn’t permit the luxury of spending your way out of trouble.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” The blog has brought numerous business opportunities into Emerson, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars. “I

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JULY 29, 2010

If you want to hear more, e-mail curious@cithread.com or visit the website. Nearly any company today can develop unique value for its constituents by delivering curated content. Using tools like CIThread, they can get very smart very fast.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

AUGUST 26, 2011

She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I Within two minutes he had a reply tweet from the head of corporate communications at Dunkin’. I tweeted about Dunkin’ Donuts’ great response,&# he said. “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

SEPTEMBER 14, 2010

I couldn’t find a static version of this e-mail pitch, so thought I’d share. I have been a hopeless Believe It or Not! addict since the age of 10. I’m so glad to see they’re keeping up with the times. Technomazing! Unbelievable technology tales are featured in the new book from Ripley’s Believe It or Not!

Cable 50

Cable Tagging Design Features 50

Paul Gillin

MAY 13, 2010

Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Why would you want to miss any chance to turn an interested passerby into a lead? Are your pages easy to share? In most cases, these are easy to add to a template and there’s no downside to having them.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. The advantage of a Welcome page is that you can use all the tricks of an HTML page, including hotspots, embeds and even forms. SAP plays inline videos. Use welcome pages to present an attractive and exciting introduction to your company.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 1, 2010

I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. This is old-media thinking. Why ask the reporter to rewrite your words when it’s simpler to link to them?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 8, 2010

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. Shah had noticed a change in the Pampers Cruisers she used to diaper her baby several months earlier. The back of the diaper was just thin, papery diaper cover, no absorption material whatsoever.”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Link to the event page from your e-mail signature line. Create an e-mail newsletter with frequency of at least every other week. Make sure others on your team are doing this, too. Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

“I would shut off e-mail if I wasn’t running Lotus Notes.” ” Like many core technologies, e-mail has been abused. The news feed is the core experience with e-mail and calendar available through pop-up windows. Interesting evolution from traditional e-mail in-box.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 4, 2012

My last e-mail exchange with Peter Morrissey was disconcerting. He insisted on printing his newsletter, the Mount Vernon Report , on expensive paper stock and mailing it to subscribers instead of going the cheaper route of posting online. But there was something wrong this time. He believed that quality mattered.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

FEBRUARY 2, 2012

The reality is that it may take 10 to 12 calls and e-mails to get the attention of a single prospect. McDade (left) lays equal blame on both parties, concluding that the net effect is “about 95% of generated leads are not effectively pursued by sales.” Most sales people give up after three. And even that is only the beginning.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization. These fears are legitimate, but we’ve heard them before.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

SEPTEMBER 15, 2011

it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. If the problem affects just a few people, ask them to follow you, then send a direct message with an e-mail address or phone number to resolve the issue out of public view.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. My fourth book, Social Marketing to the Business Customer , came out this week. Consumers almost never face issues of this magnitude.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

APRIL 28, 2011

Have you received an e-mail stating that “Greater emphasis and guidance was placed on ensuring…&# when it could have said, “We stressed…?&#. Do you ever get memos about how someone “facilitated the process&# instead of just “did?&# Is there ever any reason to use the phrase, “We all know that…?&#

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

MARCH 4, 2014

I e-mailed Ms. I couldn’t find a direct e-mail address for her on the company website or anywhere else. This is kind of critical information to know if you’re going to cite the results in a responsible publication. From Russia With Love. Chudnova via PRWeb but got no response.

Research 50

Research Lead Scoring Lead Ranking Validation 50