Paul Gillin

MAY 15, 2012

Not surprisingly, marketing topped the list. In particular, look at slide 3, which shows the results of a recent Economist Intelligence Unit Survey of 329 Business Leaders. The survey asked which group within the company had primary responsibility for social business. Surprising is that IT isn’t even on it.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience?

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JUNE 26, 2014

TripAdvisor currently lists more than 150 million travel reviews on its site and Yelp has 57 million reviews of local businesses. Ask any hotel manager about the importance of reviews to business success and you’ll get an earful. Social media has completely transformed that industry. Someone is a paying attention to this stuff.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JUNE 3, 2014

For example, the post below is listed as an attorney referral but is really a Facebook discussion of Risa Weinstock , the controversial director of New York’s Animal Care & Control agency. From there you’re on your own to figure out what’s in the thread. Fortunately, the review links directly to the relevant conversation on Facebook.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

NOVEMBER 20, 2013

Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. If they concluded that this is a good idea, then their findings contradict nearly everything I know about brand ambassadorship. Founder Dave Balter (right) has worked on hundreds of brand ambassador program since 2001.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

MARCH 10, 2011

When I need to recruit speakers for a panel in Atlanta, for example, the first place I go is my LinkedIn contact list because I can so quickly identify prospects in the area. One of LinkedIn’s little-known gems is Signal , a real-time search engine that’s listed as “Updates” on the search menu. Use LinkedIn Signal.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MAY 31, 2010

Here’s a list of past winners. The evening before MassTLC is the 7 th Annual MITX Technology Awards. This worthwhile program spotlights technology innovators in New England and gets them the visibility they need to acquire capital and customers.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

MARCH 1, 2012

Google+ introduced circles, so Facebook added lists. Give credit to Facebook. It has fended off competitors by adopting new features where appropriate without trying to be all things to all people. It did not, however, try to copy the more expensive concept of Google Hangouts. Better to wait and see on that.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 20, 2013

Hoffman listed four characteristics of salespeople that make them poor candidates for social media success: They’re reluctant to share. I think they’re worth sharing. Information is competitive advantage in sales.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

MARCH 13, 2012

She listed five common misperceptions and realities. Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. Misperception: Emerging markets are extremely cost-sensitive.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2011

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

DECEMBER 18, 2012

” It’s a list of eight steps companies can take to become customer-focused at the core, and it’s been applied by thousands of companies during Greg’s term as founder and CEO of RightNow Technologies. Customers now complain so fluidly that the problem for many businesses is figuring out which gripes to take seriously.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 29, 2011

One of the innovative things about the Ben Heck Show is that each of his video hacks is accompanied by a parts list that you can order right on site. This is a commerce play, incidentally. The whole community is linked to an underlying catalog site.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 17, 2010

The site is free of advertising and the member list may never be used for promotions. Their celebrity is paid off handsomely for Dell: Hanson won’t provide specifics, but Dell has estimated that the Tech Center is indirectly responsible for many millions of dollars in sales each year.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 21, 2010

Over the next couple of issues, I’ll run down the list and tell you why I value these tools. I constantly experiment with new software, and over the years I’ve come to rely upon a handful of stalwarts that I use every day. I also hope you’ll share your favorites as comments so we can all become more productive.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MAY 13, 2010

Is it easy to join your list? Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Voice-annotated screen shows or PowerPoint slidecasts are also inexpensive ways to illustrate complex concepts.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

MAY 10, 2010

Back in the “Directory listing filters” dialog box, check the boxes next to your new PHP filter name in both the “Local filters” and “Remote filters” columns. Then – and this is important – uncheck the box that says “Filter applies to: Directories.” Your file transfer filter is ready.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

OCTOBER 10, 2012

There are numerous successes, and Tim’s list on SocialMediaB2B is a good starting point. I would add Cisco to that list. I’d like to hear your answers to these questions, too. What companies have succeeded/failed at using videos for B2B marketing?

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

DECEMBER 30, 2013

DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. I keep a list of all my posts and articles on Delicious in more-or-less reverse chronological order. I maintain another blog called Newspaper Death Watch , where I chronicle the changes going on in the news journalism.

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

FEBRUARY 2, 2012

CPL drives marketers to outsource demand generation to unskilled contract telemarketers or to purchase lists of dubious quality. McDade is particularly critical of the cost-per-lead (CPL) metric that is commonly used to measure marketing effectiveness. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2011

Like many media organizations, they pay less than any of my commercial clients, but I always put BtoB at the front of my priority list. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. They’re just such damned reasonable people to work with.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

JUNE 24, 2010

We’re not big fans of these measurements; it’s easy to generate spikes of valueless traffic by posting celebrity photos or top-10 lists, for example. In Chapter XX, we listed some common metrics you can use and how they relate to different business goals.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

Rather than maintaining employee listings sers in Excel, Bayer now uses a tagging function so that people can search for others by expertise, location, title and other factors. . “By next month, over 125,000 internal users and business partners will have access to Connections,” he said.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

I’m sure this list is not comprehensive, so leave a comment with your impressions. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Here are the six points we arrived at. Value-driven decision-making.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 9, 2012

If the volume of mentions is large, or if you want to filter for sentiment to detect a surgeon negativity, you’ll need a paid listing tool like Radian6, Lithium or Sysomos. [5] Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

MARCH 4, 2014

I tried to reach the contact listed on the press release, whose name is Natasha Chudnova. The headquarters are listed as being in Alexandria, Va., but when I tried to call the company using the phone number listed on the website, I got a recording saying only that I had reached a voicemail box. From Russia With Love.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 15, 2014

Some of the listed behaviors are also duplicative or appear to have been added to stretch the list to 50, but that doesn’t change the fact that this is a useful, timely and practical how-to manual for the next stage of social media development.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 4, 2012

The book is chock-full of gems, ranging from useful asides like the fact that 40% is a good response rate for an employee paper survey, to the exhaustive list of 27 different types of conversations in chapter 4. While there are a whole lot more tools they can use to do that today, the noise level is also a whole lot higher.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

JANUARY 12, 2011

Chapman and Handley start out with a list of terms that they would like to see banished from the marketing vocabulary, including “leverage,” “proactive,” ”solution,” “drill-down” and “drink the Kool-Aid.” This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

AUGUST 1, 2016

He did so without evidence, other than a secret list of names that he never divulged. McCarthy briefly managed to convince a large percentage of the American public in the mid-1950s that a communist menace dwelt in our midst. His evasiveness didn’t stop Americans from believing him.

Validation 50

Validation Loyalty Social Media Positioning 50