Marketing Insider Group

SEPTEMBER 22, 2020

Buyer personas make it easy for everyone to be on the same page and understand what your ideal buyer’s priorities are. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. The goal of landing pages may be simple, but they require a careful, thoughtful approach to design.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Litmus

MARCH 6, 2024

But then a landing page goes down without you knowing, preventing your subscribers from taking action and crushing the opportunity for your email to foster positive brand experiences and drive revenue. Subscribers are engaging and it’s performing well!

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. Automated Google Analytics data, including: Page load times. available via various dimensions, e.g. site-wide, page, device and user-level. Crawl optimisations available through your XML sitemap(s).

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

NOVEMBER 24, 2020

To isolate traffic data, go to Behavior > Site Content > All Pages. The Google Analytics traffic report shows you the pages with the most views. Are the pages driving the most traffic effective? Look at those pages and ask questions about messaging and optimization. How to Find the Report.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Biznology

APRIL 11, 2018

Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. Once recipients visit your website using that URL, you can instantly begin tracking them and attributing sales and actions to those website visitors.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. When you do this, share a resource on your website that might fit nicely on their resources page. What makes the content “link-worthy”?

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Refining Your Landing Pages Your advertising is worthless if your landing page sucks. Don’t forget about technical SEO concerns that will bounce viewers from your page. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

AUGUST 28, 2023

If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. This helps avoid diluting link equity among several pages while keeping the main focus on one authoritative page per topic.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Top Rank Marketing

APRIL 18, 2024

Create a page with an embedded player for all the episodes, then give each episode its own landing page with guest bios and a full transcript. Just make sure the URL is easy to remember and type in after the episode is over. Repurpose the content A podcast episode is a fine content marketing unit on its own.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 103

Best Practices Landing Pages Template Work Management 103

seo.co

MARCH 8, 2022

Adding UTM’s will allow you to see where a visitor is coming from, what they clicked on the link (landing page), and how much time they spent there before converting or leaving. These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?”

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

Martech

NOVEMBER 8, 2023

Audit all the templates, landing pages, emails, text messages and ads to ensure compliance.” We’ve seen it where landing pages got updated, the URL was changed, but the page wasn’t redirected,” Schwanke said. Look at existing templates and make sure old messages and visual assets are updated. “It’s

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Tips 117

RebelMouse

NOVEMBER 8, 2022

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 96

SEO Google Optimization Twitter 96

Brightedge

OCTOBER 11, 2022

It can sometimes take weeks or months for new pages to be discovered with traditional crawling. Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. url =url-changed& key =your-key.

Practices 127

Practices Trends Best Practices API 127

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Collect page-specific data with its page-level targeting functionality to show the survey only to people on certain pages. Do you host your business website on WordPress? Here’s how to enable it.

Customer Surveys 80

Customer Surveys Marketing Websites Marketing Management Template 80

Litmus

AUGUST 22, 2022

There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. An unsubscribe URL. A link that will take the subscriber to a landing page to process the unsubscribe request. The email header shown below contains both: A mailto unsubscribe.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Tag Manager help. For WordPress. Get MarTech!

Marketing Analytics Tools 112

Marketing Analytics Tools Resources Analytics Google 112

Litmus

MARCH 11, 2024

This includes updating image files, adjusting live content, redirecting URLs or links, and clarifying messaging on the landing page. Although you can’t edit the code of an email after it’s sent, there are a few things you can do to correct the content in the email. Question 4: Does the error affect all your subscribers?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

FEBRUARY 10, 2022

404 errors indicate a previously existing, indexed page that is currently not available, which means your site is unreliable or your sitemap is inaccurate. If a page is inaccessible but still has an indexed URL, it will produce a 404 error upon being accessed. Sometimes, a page may be down merely due to a technical issue.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

ClearVoice

FEBRUARY 25, 2023

Content cannibalization is when you have more than one page targeting the same or similar keywords. Also known as keyword cannibalization, this causes the pages to compete with each other for ranking and hurts your site’s overall organic performance. As a result, it may drop its rankings for both pages. Back to our example.

SEO 97

SEO Content Keywords Tagging 97

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ). Give your landing pages some TLC.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Watch a video to learn more.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Optinmonster

JULY 28, 2022

UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. But you might send this link, which leads to the same landing page, out to your email list: [link].

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

SmartBug Media

AUGUST 31, 2020

Establish Consistency Between Your Content and Landing Page. It’s important to build a plan for the key messaging you want to ensure is included on the page, as well as areas such as critical features, key differentiators, pricing, and target audience. the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Anyword

AUGUST 30, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization feature. The second way is to insert a url and have Anyword’s classifier scrape the webpage to identify the main assets to generate text for. Once you enter a url, a brief will be created.

Landing Pages 91

Landing Pages Optimization Classified Ads Click Rate 91

Hubspot

MAY 30, 2019

Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. Attaching un-engaging landing pages -- or a homepage that generates no leads -- to the campaign. Step 2: Identify Your Landing Pages.

PPC 101

PPC Template Work Management Marketing Management 101

JangoMail

AUGUST 28, 2023

Instead of using a generic unsub landing page provided by your ESP, and assuming your ESP can handle various types of inbound emails related to your account (yes, we do!), on your website) versus being redirected to a sterile looking landing page managed by someone else. First, you keep the recipient in your world (i.e.,

Opt-out 52

Opt-out Marketing Websites Opt-in Landing Pages 52

Ontraport

JUNE 9, 2020

Have you ever wanted to create a seamless transition between your ad and landing page without having to publish several slightly different versions of the same page? Let’s say you have two ads running to your sales page. the “Only show this block if the page URL contains specific text” option.

Display 77

Display Features Landing Pages Ads 77