Launch Marketing

JUNE 28, 2023

Building a strong list of relevant and focused keywords can be the game-changer that determines whether you get a great return on investment or end up spending loads of money on clicks that don’t matter. This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. Constant Contact 2.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

ClickDimensions

MARCH 14, 2023

Due to the shift away from how the manufacturing industry traditionally functioned, many businesses adopted new technologies that have not only filled the gap during the pandemic, but also facilitated an improved way of working. Page Contents What is Marketing Automation? One of these technologies is Marketing Automation.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. You’ll also find a link to a tutorial on the image generator page. Visit the personas page to select a persona and see all the additional prompts. Start creating images now.

Work Management 110

Work Management Generation Marketing Management CMO 110

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. Pro tip : Although we refer to it here as a ‘product’, our product launch timeline works for services as well! Start your email list. Beyond a great ROI, growing your email list gives you: Direct access to a loyal following.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Wanna get your readers to sign up for your email list? CTA button. Social proof.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Ranking 145

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. You should always study your bounce rate in the context of your page topic and goal.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. These hosting platforms make it easy to upload episodes and get them listed on the various apps.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

Landing Pages 139

Landing Pages Mobile Marketing Design Template 139

Martech

APRIL 12, 2023

There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). Marketo sunsetting Classic Experience on landing pages Classic Experience on landing pages is being sunset.

Marketo 99

Marketo Landing Pages Paid Search Agency Template 99

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. You deliver the lead magnet.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

SmartBug Media

JANUARY 11, 2023

You’ll need accounts at both HubSpot and Zoom to make this work. Hit “Schedule,” and you’ll be redirected to the Manage page. Most marketers don’t want to manually approve registrants, but some companies want to do this extra step to weed out competitors from the attendee list.) Create your registration form and landing page.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Social proof is regularly listed in “best practice” blogs —and for good reason.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Unbounce

NOVEMBER 20, 2021

Now, it’s time to add another type of segmentation to that list: geographic segmentation. Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. What Geographic Data Can You Use to Segment Your Landing Page Audience? Just don’t get spammy about it.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. Additionally, it can create sector-specific automated emails and landing pages in just a few clicks.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Gartner 115

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. The ads are working, but nothing is converting in the end. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

Landing Pages 124

Landing Pages Optimization Tips Lead Capture 124

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

ConvertKit

DECEMBER 15, 2021

The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We invite creators of all stages from different industries and backgrounds to work toward the goal of building their audience for 30 days. to build an email list. How the Grow Your Audience challenge worked.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Build a valuable email list. Build a valuable email list. Send users to pages that match their search intent.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content. Let’s dive straight into our list of where to put the signup form on your website.

Conversion 99

Conversion Landing Pages Opt-in Template 99

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Lead generation in email marketing focuses on nurturing the leads you capture in your email list. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. Time to pat yourself on the back and let the leads come in, right?

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

BOP Design

OCTOBER 11, 2022

Social Media Business Pages. On this page, you can share blogs, thought leadership, and company news. Creating a Google Business Profile will allow you to edit and verify your listing. Without creating a profile, you are not able to correct any information listed. Online Testimonials/Reviews.

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Featured snippets can be in a form of a definition box, a list, or a table.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

BOP Design

MAY 16, 2022

It’s also helpful to review general B2B website metrics in this section, such as pages/session, average session duration, and bounce rate. Organic Search is defined as a free listing in search engines because it’s relevant to someone’s search terms. Are any landing pages experiencing less engagement?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Unbounce

MARCH 12, 2020

Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own. So when Kelsey found out Love Child Organics was interested in selling some of their baby food products online, she knew what they had to do: start building a stronger email marketing list.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Branding 144

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Sprout Social

MAY 4, 2023

Use the search function on the Groups page Click on the work grid on the top right of your homepage and then select Groups. This will take you to your Groups page where you can view the groups you are a member of and those you have requested membership in. This will bring up a list of groups for you to peruse.

Linkedin 130

Linkedin Work Management Rules Marketing Management 130

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 101

Knowledge Base Hubspot Validation Landing Pages 101

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Read our step-by-step guide to building an email list from scratch. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145