Earnest about B2B

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Testing Event Technologies at EventLab

Earnest about B2B

With that in mind it’s important for all event organisers to think about new ways to inform, educate and entertain. NoodleLive changes all that – giving attendees an RFID (think Oyster Card) badge with all their details on when they arrive so they can not only check in smoothly, but also find their way around the event – touching the badge to get information at allotted checkpoints.

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No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Prior to launching their big idea campaign ‘The Small and the Brave’ , they set up Hiscox Informed – a content hub aimed at providing expert advice to small businesses. 2016 planning ran in parallel, and this year will see product launches, events, a content hub, video content and quant research – all informed by the test launch. Do you recognise the following checklist?

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

We need information to survive. recently attended a day all about Information Architecture (IA) put on by Akendi. IA is the structural design of shared information environments. In order to start with an IA, it’s important to understand how people search for information. In order to make information as findable as possible, it needs to support all types of query.

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

TED – always a good source of high quality information. I’d personally love to spend more time watching Ted talks. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Innovation from the inside: Building Event Wallet

Earnest about B2B

Attendees to the event were there to learn new insights, gather information and make new contacts, not get the hard sell at every stand they attended but despite 1 in 3 business buyers attending live events, just 8% of event marketers say their company has cracked developing relationships, closing deals and acquiring customer insights. ‘I’ve got an idea for an app.’ Here was the rub. Event

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Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

In addition, useful content was offered to help shape and inform their strategies. The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too. Cue our campaign for ACI’s Universal Online Banker. ACI Worldwide is a company that you have probably interacted with, but didn’t realise. And we did it.

25 things I learnt at the LBS Global Leadership Summit

Earnest about B2B

Stimulating, informative and provocative in equal measure, here are 25 things I learnt in a jam-packed day: 1. What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Researchers have shown that Moore's Law is no longer true. via Prof Andrew Scott).

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

With a steaming cup of beige gold, you can get off your feet, read an informative-but-amusing blog like this, and enjoy your perfectly-made tea in your wonderfully-run team. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea. It will be like tea, but it won’t be tea. Scum bags. Jesus, get it together Pete. Get the tea bag right.

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Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

An informative talk. If you would like to know any more information about Event Wallet please call James on 07786223669 or email james.wood@event-wallet.com. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. It’s even more likely that you are still scratching your head as to how he managed to hold a conversation with you.

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Remember, your ultimate goal for content is to become a hub of information for your target audience, make your target audience want to return to your social channels and return with the purpose of sharing your content too. Remember, it’s not always about selling, your aim is to share information that will build trust with your followers. Target Audience & Platform. Great, but why?

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

The best presentation slide in history* (tribute)

Earnest about B2B

They’re generally great at presenting data and numerical information in a visual way. A picture can paint a thousand words. Ok great. But what if all you’ve got is numbers? Data is increasingly becoming marketing’s weapon of choice. Spotting trends in behaviour and tracking and analysing activity has allowed marketers to gain real insights into how programmes and products are performing.

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Working out how to keep working out: behavioural science tips to keep you going to the gym

Earnest about B2B

However… you also know that going to the gym is actually s**t, and you’re not that out of shape, and you don’t have the time , and you’re saving up for a holiday to Monte Negro (you’ve been reliably informed by the hot intern that it’s the ‘next Croatia’… after Serbia). “I don’t like going to the gym” Adele. It’s fat January. It’s the month people suddenly realise that spending the last four weeks eating seven-bird-roasts, taking chocolate intravenously, and doing beer-bongs with port has produced manifest consequences. So you’ve signed up to the gym – which is a great start! In closing.

The Earnest Charity Tech Pub Quiz

Earnest about B2B

We set up a number of iBeacons around the pub, which enabled attendees to collect more information about the charity we were supporting (including information of where to donate) and also to give guests the opportunity to ‘collect’ a raffle ticket on the night for the chance to win two tickets to an England v Australia cricket match. Focusing the mind. Simple. VR for the masses.

5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

If you’re going to offer users self-service information, you need to get with the programme. Zendesk’s research shows that as consumer get more tech savvy, 67% of survey respondents said they’d prefer to self serve information than have to speak to a company representative. And we love it. We love being in control (or at least feeling like we are). Small things, eh? Please use it.

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Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. Build trust and credibility by providing free information and resources that delivers without the aggressive sell to a customer. OK, so here’s the scenario. Question. What springs to mind when you think of recruitment agencies?

This is the week that was: Behaviours they are a changin’

Earnest about B2B

63% the prior year) for information. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). Here’s our round up of all the things that caught our eye last week. Insight of the week: What causes behaviour change? No, me neither. link]. link].

The not-so-secret formula to B2B website UX

Earnest about B2B

What’s the magic formula to best practice information architecture for a B2B, SaaS, or Services website homepage? Long gone are the days when companies could get away with listing company or product information – using their sites as a company brochure. There are obviously loads of things that can influence the answer to this question. What’s your website even for? People are busy.

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Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content. Does e-mailing cold data really cut the mustard? So what’s the first step in unlocking the value of your new data?

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Perhaps describing (in painstaking detail) the secret lives of your fourteen cats is too much information? Back on the market or going to market? Hot tips from Earnest! Apps like Tinder, Plenty of Fish, and happn provide people with a constant background recreational method of dating, a gamified approach that makes the process more akin to online shopping or Pinterest. Playing the long game.

Marketing Personalisation with the Father of the Bride

Earnest about B2B

Data needs to be collected transparently and with consent, it can be annoying or worse still, creepy, to be served ads or sent emails and not be sure how they company got hold of your personal information. But before you go personalising everything in sight just for the sake of it, ask yourself the following questions: Is this a fair exchange of information? Well, sort of.

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Employee engagement using iBeacons: The Misys case study

Earnest about B2B

Our task was to create an army of brand ambassadors across the company - informed, educated and inspired as part of a programme to launch the new Misys brand. Who said innovation was the sole domain of B2C marketers? At the turn of the year - in the usual round of predictions for things to watch in 2015, proximity marketing was not short of mentions. Content marketing

The smarter way to collect content

Earnest about B2B

The information of those who have collected the content on the day can then be passed to your lead hungry sales team. Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. The smarter way to collect content. Discover. Collect. Share.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

This is the year that was: B2B Marketing 2013 Crunched

Earnest about B2B

Rather than simply a retrospective, we hope what lies within can help to inform and justify your plans for the coming year. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure. One thing''s for sure, the death of outbound marketing has been greatly exaggerated.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

With worldwide reach, real-time information sharing and unconstrained time slots, primetime is all the time online and the opportunities are limitless. By providing both an informative and entertaining browsing experience, YouTube’s magnetic pull on the average consumer is only intensifying. Simple’. Alfie’s audience size dwarfs today’s popular magazine readership. Get vlogging!

Email Marketing for different buyer personas

Earnest about B2B

Many marketers will be familiar with these terms (or something similar) but they basically refer to the way people like to address, absorb and action information and, fortunately, almost everyone in the world will fall into one category more than any of the others. They’re deeply analytical and will go over every detail - as much information as they can get. Navigation dominant.

8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

The elf event team don’t reveal this year’s party venue, but instead inform guests to assemble at marked ‘meeting points’ where they will be informed how to get to the top secret location. At this time of year people put a lot of pressure on themselves to create the perfect Christmas party. Luckily the Elves know their audience very well. Well it’s true. Well done Elf #eventprofs!

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Augmented Reality – overlay of objects and information over users vision in the real world versus Virtual Reality – fully immersive experiences. > While much interest has been around consumer application of AR and VR – there’ll be big plays in enterprise (B2B). > There are lots of different use cases – education and training (e.g. simulators for high risk jobs), marketing (e.g.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

Meaning you don’t have to skim through reams of emails and can follow the information in a chronological manner we’re all accustomed to. Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. Watch the well-put-together overview video here: https://slack.com/.

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Parlez-vous B2B? The dangers of using jargon in your marketing

Earnest about B2B

One user was “offended by irrelevant information” and “the usual marketing junk and jargon” they saw on a site. Like most users, they expected to find relevant organisation information right away. They were always wary (and sometimes cynical) about marketing information”. rude awakening. We recently had a student on work experience in our Planning team here at Earnest HQ.

Vital Statistics for B2B Marketers Two. Inbound vs. Outbound

Earnest about B2B

And B2B buyers are hungrier for information. 78% are looking for information around their business challenge. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats. 81% of them start the process with a web search. Source: DemandGen report ( [link] ). Have you

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

iBeacon: The Future of Content Marketing?

Earnest about B2B

Post-event, event organisers could analyse delegate flows around the event, sharing the information with future exhibitors and allowing premium pricing of exhibition spaces with high footfall. They could also use their device to interact with different information points in the reception area – for instance, watching short informative videos on their device or saving them for later.

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A word in your right ear: Using neuroscience to build a more persuasive case

Earnest about B2B

Research by Tommasi & Marzoli shows we have a preference for processing spoken information via our right ear – so much so requests made to that ear are more likely to be successful. What marketers can learn from behavioural psychology to really get stakeholder buy in. There’s an irony in the fact that Marketing just aren’t that good at marketing themselves. For a profession that’s supposedly expert in the art of persuasion, far too many marketers find it a struggle convincing their business to say yes. So the best laid plans get trampled all over. Not males.

Trust 15

Vital statistics for every B2B marketer

Earnest about B2B

85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable). 53% of C-level executives said they prefer to locate information themselves. The C-suite first turns to mainstream search engines (63%) to locate information. 6 out of 10 C-Suite executives conduct more than six searches a day. Executives in IT are the most prevalent users of the Internet for information gathering. Versus.

Why Adblocking is good news for marketers.

Earnest about B2B

It means marketers finally have to make a real attempt to be informative, engaging, compelling and entertaining online – not just shove a message in someone’s face until they can finally get their mouse to click the miniscule cross. Over the last week I’ve taken a step back to soak up the adblocking debate. Quite simply, it’s a good old-fashioned kick up the arse. And what good news that is.

Event Marketing: Time to bridge the content chasm?

Earnest about B2B

With 1 in 3 business buyers attending live events , exhibitions and tradeshows are now the single most influential source of information on the path to purchase for a b2b buyer. They are there to learn, gather information on potential partners and suppliers and most importantly make new contacts. Surely there is a better way to share your marketing materials at events and exhibitions?

Peak performance and happy endings in B2B marketing

Earnest about B2B

Do you want your lasting impression to be some poorly informed sales executive rocking up to the meeting you’ve secured with that hot prospect? Think about how much damage you’re doing by getting people to come and download your all-singing, all-dancing informative guide, only for them to find it’s the same recycled corporate claptrap they’ve heard time and time again. The smart chaps at Decode last week issued their quarterly science update entitled ‘The peak-end effect’. But how exactly do customers evaluate what a positive impression is? What does it mean to you?