| | | Earnest about B2B | |  Information | 30 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer 85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable). 53% of C-level executives said they prefer to locate information themselves. The C-suite first turns to mainstream search engines (63%) to locate information. Executives in IT are the most prevalent users of the Internet for information gathering. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. | EARNEST ABOUT B2B SEPTEMBER 11, 2012 Vital Statistics for B2B Marketers Two. Inbound vs. Outbound And B2B buyers are hungrier for information. 78% are looking for information around their business challenge. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats. The way businesses buy is changing. 81% of them start the process with a web search. Have you | | | | | |
| EARNEST ABOUT B2B MARCH 19, 2012 Social media: It’s a matter of time As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again. Inviting guest bloggers to write for you gives them exposure as influencers but also gives your readers regular and informative posts to read on a weekly or daily basis. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s yours. | EARNEST ABOUT B2B OCTOBER 18, 2012  B2B gets Pinteresting Infographics are commonly used on Pinterest as they are an attractive and engaging way of conveying information in support of businesses’ objectives. The new contender. Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. How does it work? Engaging you target audience. | EARNEST ABOUT B2B JANUARY 12, 2011 B2B Marketing in 2011: The year Augmented Reality gets its big break? It’s neatly executed but a somewhat onerous way to access the information which is billed as being ‘intriguing and insightful’ and helping companies ‘stay ahead of their customer needs in a continually changing world.’. Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. So where are we 12 months later? | EARNEST ABOUT B2B SEPTEMBER 21, 2012  Why use social media? The business case. 85% of b2b buyers believe companies should present information via social networks and 20% are more likely to engage with existing suppliers on twitter. The internet is now the top information source for c-level executives with 74% saying it is their most valuable way of getting information. 1. The power has shifted. 2. Customers are out there researching. | | | | | | | |
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EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness
Be part of the conversation online: According to research by the folk at Cone Inc, 85% of business buyers believe companies should not just present information via social media, but use it to interact and become more engaged with them. Better still ask them what information they need and provide it. Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Now ask yourself, in all honesty, will they? The fact is the b2b buy cycle is changing fundamentally – and vendors are on the back foot. MORE >> -
EARNEST ABOUT B2B | FRIDAY, OCTOBER 7, 2011 The epic rise of online video in B2B
The seismic shift of how information is being consumed and shared online is clear to see. From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. Over 1.5 million business searches are made on YouTube every day ( source: Google ). Yes, 15 million. MORE >> -
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 8, 2013 Lessons to be learnt
They are looking for more information online, asking more demanding questions from sales and being far more testing when it comes to finding out if their potential supplier really knows their onions. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. MORE >> -
EARNEST ABOUT B2B | THURSDAY, JULY 7, 2011  Top 5 Infographics for the Mobile Generation
They are full of information, great to share and a content marketers dream. Here is a look at how the virtual thiefs get their hands on your personal information. Whether you have a growing workforce on the move, or simply want to tap into the rapidly ballooning mobile market, here are our top 5 mobile infographics to keep you in the know. Mobile marketing – What is the size of the mobile market? Look around and you will be hard pressed not to see someone looking down into their hand and tapping away. The app option: Does your business need one? The rise and rise of Android. MORE >> -
EARNEST ABOUT B2B | MONDAY, JULY 19, 2010 Brand loss, no one’s gain: The misery and anguish of M&A activity
iv) The wayfarers: clear and informed vision, well articulated with staff fully engaged to address concerns and secure buy in. Within the heady world of business, mergers and acquisitions are two a penny today. The story’s a common one: big behemoth snaps up rival or smaller fare to… a) see off the competition. b) allow it to flog more stuff to its customers. c) leap into new, more promising markets. d) make up for massive strategic oversights in not seeing the next big thing coming. e) all of the aforementioned. Okay, the camps are a polarised view of the world. MORE >>
- Bridging the great Sales and Marketing divide EARNEST ABOUT B2B | FRIDAY, MAY 13, 2011
- Trending in B2B: Earnest’s Top Tweets in August EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010
- Why too many clicks make you thick EARNEST ABOUT B2B | TUESDAY, AUGUST 31, 2010
- The Planning Fallacy: Why B2B Marketers are prone to exaggeration EARNEST ABOUT B2B | THURSDAY, JANUARY 24, 2013
- The lesser known adman who could teach us all a thing or two: Howard Luck Gossage EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 14, 2012
- This is the week that was in b2b – history in the making EARNEST ABOUT B2B | MONDAY, JULY 11, 2011
- This is the week that was: A social data explosion EARNEST ABOUT B2B | FRIDAY, AUGUST 3, 2012
- Are your customers content? EARNEST ABOUT B2B | FRIDAY, MARCH 18, 2011
- Unloved and overlooked: Getting your customer marketing back on track EARNEST ABOUT B2B | FRIDAY, JUNE 4, 2010
- This is the week that was in b2b EARNEST ABOUT B2B | FRIDAY, JUNE 17, 2011
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was – Public bickering and mourning. EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 12, 2011
- The big barriers to big data for b2b marketers EARNEST ABOUT B2B | FRIDAY, APRIL 19, 2013
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- Social media: It’s a matter of time EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
- Unlocking the content dungeon EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 29, 2011
- Election watch: IT’s new battle for hearts and minds EARNEST ABOUT B2B | WEDNESDAY, APRIL 14, 2010
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