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| | CK'S B2B BLOG
JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
personally call this exchange of information, and its profound effects upon the B2B purchasing process, " The Share Economy " And third, I want to reiterate the most important — and consequently, the most confused! Those brands, and others, are actively evaluated as consumers gather product information from a variety of sources and decide which brand to purchase. But for B2Bs?
| | CK'S B2B BLOG
JULY 4, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
Regarding the business proposition, marketers must stay mindful that professionals not only use their mobile devices to stay connected but also rely on them to stay informed and make business decisions when working remotely. In the case of business professionals, mobile devices keep them informed of industry developments and allow them to be constantly accessible to their teams.
| | CK'S B2B BLOG
APRIL 17, 2010 Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
Professionals are never without their mobile devices—because their performance and productivity depend upon them being connected to their teams and in-the-know on breaking information at the time it breaks. A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. The problem? are we there yet.
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CK'S B2B BLOG B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
| THURSDAY, MARCH 18, 2010
Supporting data points: 48% Utilized a wider variety of sources to acquire information
at various stages of the buying process than during previous purchases. Welcome the age of the knowledge-savvy, highly discerning buyer who carries up-to-the-minute information
over their shoulders (laptops) or in their pockets (Web-enabled mobile phones), with access to a world-wide network of colleagues with whom they connect at an instant's notice through a quick update, tweet, or forum posting. Supporting data points: 78% started with informal
info gathering. MORE >>
CK'S B2B BLOG Teaching and Speaking At Rutgers University
| WEDNESDAY, OCTOBER 6, 2010
on the 10-course program is available here. I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. It's a part-time teaching schedule so it works perfectly for my full-time consultancy. It's a dream come true as I love teaching and I'm a huge proponent of "always be learning" as that's how we advance our careers, our businesses and our brains. R.S.V.P. MORE >>
CK'S B2B BLOG Must-Have Road Map For B2Bs: The Mobile Revolution & B2B
| SATURDAY, APRIL 9, 2011
3 B2B-Focused : B2Bs need mobile marketing information
focused on their audiences, their challenges, and the opportunities that mobile holds for their B2B companies. The piece—a must-have road map—fills the gaping void of B2B mobile-marketing information
and insight. 5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos. "B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences. or risk their relevance in a business world forever changed by anytime, anywhere, always-on media." MORE >>
CK'S B2B BLOG B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
| TUESDAY, SEPTEMBER 14, 2010
Regarding the business proposition, marketers must stay mindful that professionals not only use their mobile devices to stay connected but also rely on them to stay informed
and make business decisions when working remotely. In the case of business professionals, their mobile devices keep them informed
of industry developments and allow them to be constantly accessible to their teams. These same people expect a comparable level of up-to-the-minute knowledge in their business lives and need to receive breaking information
to gain a competitive advantage in their businesses." MORE >>
CK'S B2B BLOG B2B Mobile Marketing: Why Mobile For B2Bs? (A Slideshow)
| SUNDAY, FEBRUARY 21, 2010
as the information
may be helpful in the discussions you're holding with B2Bs around the exact same topic! Along with my recent discussion around the central question of 'Why do business professionals use social media? ' (that slideshow is located here ), I was also asked to hold a discussion around the topic of 'Why Mobile for B2Bs?" To ensure I hit on all the key points and benefits, I used this slideshow as support and want to share it with readers. B2B Mobile Marketing: Why Mobile For B2Bs? View more presentations from Christina "CK" Kerley. MORE >>
- Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote) CK'S B2B BLOG | THURSDAY, OCTOBER 28, 2010
- Come Join Us At "FutureM" In Boston: Fresh Ideas, Free Session & Free Lunch! CK'S B2B BLOG | MONDAY, SEPTEMBER 27, 2010
- Mobile Innovation (Part 6): Innovating Value Propositions CK'S B2B BLOG | TUESDAY, MAY 7, 2013
- NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers CK'S B2B BLOG | WEDNESDAY, APRIL 3, 2013
- New & Improved Branding For 2012 CK'S B2B BLOG | SATURDAY, DECEMBER 17, 2011
- B2B Mobile Online Seminar: Learn 5 Ways To Integrate Mobile Into The B2B Marketing Mix (And Much More!) CK'S B2B BLOG | FRIDAY, OCTOBER 1, 2010
- Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 9, 2013
- B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow) CK'S B2B BLOG | FRIDAY, FEBRUARY 19, 2010
- Mobile Innovation Series (Part 5): Innovating Customer Experiences CK'S B2B BLOG | TUESDAY, APRIL 30, 2013
- Mobile Innovation Series (Part 3): Innovating Sales Channels Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 16, 2013
- Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 23, 2013
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