Supporting data points: 48% Utilized a wider variety of sources to acquire information at various stages of the buying process than during previous purchases. Welcome the age of the knowledge-savvy, highly discerning buyer who carries up-to-the-minute information over their shoulders (laptops) or in their pockets (Web-enabled mobile phones), with access to a world-wide network of colleagues with whom they connect at an instant's notice through a quick update, tweet, or forum posting. Supporting data points: 78% started with informal info gathering. MORE >>

Full information on the 10-course program is available here. I'm tremendously excited (and honored!) to announce that I'll be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA program on Social Media. It's a part-time teaching schedule so it works perfectly for my full-time consultancy. It's a dream come true as I love teaching and I'm a huge proponent of "always be learning" as that's how we advance our careers, our businesses and our brains. R.S.V.P. MORE >>

3 B2B-Focused : B2Bs need mobile marketing information focused on their audiences, their challenges, and the opportunities that mobile holds for their B2B companies. The piece—a must-have road map—fills the gaping void of B2B mobile-marketing information and insight. 5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos. "B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences. or risk their relevance in a business world forever changed by anytime, anywhere, always-on media." MORE >>

Regarding the business proposition, marketers must stay mindful that professionals not only use their mobile devices to stay connected but also rely on them to stay informed and make business decisions when working remotely. In the case of business professionals, their mobile devices keep them informed of industry developments and allow them to be constantly accessible to their teams. These same people expect a comparable level of up-to-the-minute knowledge in their business lives and need to receive breaking information to gain a competitive advantage in their businesses." MORE >>

as the information may be helpful in the discussions you're holding with B2Bs around the exact same topic! Along with my recent discussion around the central question of 'Why do business professionals use social media? ' (that slideshow is located here ), I was also asked to hold a discussion around the topic of 'Why Mobile for B2Bs?" To ensure I hit on all the key points and benefits, I used this slideshow as support and want to share it with readers. B2B Mobile Marketing: Why Mobile For B2Bs? View more presentations from Christina "CK" Kerley. MORE >>