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  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Information] 10 Reasons Why B2B Companies Are Failing With Social Media
    Your customer personas are critical to understanding this important information. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. Heck, they are at least brave enough to give it a shot. Instead This shouldn’t be news to anyone though.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. Demand Generation Trending
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Information] Tolerance, diversity and the social media filter bubble
    Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then. Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
    They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Technology & Learning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Information] When & Where Should B2B Companies Outsource Marketing?
    The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear? Are leads shared or re-sold?
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information] 4 Lessons From the Most Purposeful Ads of 2014-2015
    These ads take into account how viewers digest information now. Value can also be information, advice, a discount code, etc. Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Information] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation systems are designed to hone and distill cross-channel data into a single view, providing companies with the right information to accurately measure and analyze campaign performance, and quickly make strategic business decisions. The reason? Forms that allow visitors to directly tell you what they’re interested in.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Information] Is Facebook Still Relevant for B2B?
    If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Direct traffic back to your website.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Information] 11 Easy Social Media Tips and Tricks
    Add Social Media Information to Print Media. This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Ask Questions.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Information] 10 TED Talks to Watch to be a Better Marketer
    Hungry for more information about how to be a better marketer? TED, a nonprofit founded in 1984 , was created as a forum for thought leaders to give an 18-minute or less talk on the places and spaces where t echnology, e ntertainment, and d esign collide. Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Information] What’s Marketing Operations? Just the Fastest-Growing Role in Business
    The MO professional must master all the skills needed to perform as a superhuman marketing entity that can maneuver information intricately through multiple systems in order to provide coordinated insight to different teams, from marketing to sales to support. The scope of marketing operations. It is the sun you revolve around. But they will.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Last Minute Lifts – How to Increase Traffic on Black Friday
    Capturing all this information will be beneficial in helping you remarket to people. Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. popular strategy is to bid on competitor brands, but are you applying that same strategy on social?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Information] A Lesson from Microsoft: Control Your Own Destiny
    What matters is whether you’re serving up the right information. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. In a blog article posted in December, Frank X. Times keep changing. On your own terms.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Information] Success of Vulnerability in Thought Leadership Transformation
    Your role as a teacher and curator is so critical because buyers are overloaded with information. On Getting Started. Do you hear crickets? That’s OK, me too. Or better yet, are people making fun your aspirations of being a YouTube sensation? That’s even better. You’re on your way. Just keep producing. Teddy Roosevelt.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Information] 3 Steps to Repurpose Your Content in B2B Content Marketing
    Rather than simply “reusing” your content, include additional information, a slightly different angle, or create a new experience to up the value. Take the same concept, keep the information that is still pertinent and then update last year’s news with the updated information from this year’s conference.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Information] Getting Your Company’s Voice Right
    If you regularly interact with clients one-on-one either at events or even via phone or email, it can become a bit easier to determine how they’d react to certain types of information or language, and whether material would be too difficult or too easy for them to understand. Know your company’s character. Be more human.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Information] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Originally, websites were simply an online calling card for businesses and shared little more than text-based information. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Don't believe me? Keep on reading. That has all changed. Desktop.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Information] 63 Digital Advertising Terms Every Marketer Should Know
    Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. CarMax banner ad.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Information] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    For many marketers, Google is more than just a tool for finding information on the web; it's also an email tool, a calendar tool, a spreadsheet tool, a virtual meeting tool, a file storage tool, and much, much more. When you don’t have the right system in place, running a marketing campaign can be messy business. Content Marketing Daily
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Information] How Can Publishers Reach and Engage Millennials?
    Given that millennials are highly educated, they’re hungry for information. That’s why they’re finding ‘hacks’ to consume lots of information in very little time. Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Not to mention, publishers need to keep bringing in fresh eyes. Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Information] How to create engagement with customer flow
    think that the overload of information has made shopping complex and a solution is needed. think that the overload of information has made shopping complex and a solution is needed. by Ger van den Buijs, {grow} Community member. Most articles present Customer Journey as a given fact. doubt that. Aim to optimize it. Customer view.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Information] How to Cut Your Marketing Cost-Per-Sale
    For more information download our FREE e-book: Bridge the Divide Between Sales and Marketing.” . Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.  . Let’s say a company sells technology solutions to operations managers.
  • FATHOM  |  WEDNESDAY, AUGUST 19, 2015
    [Information] Ultimate 2015 Content Audit Checklist for Hospitals
    Lastly, a content audit can help inform the upcoming content strategy (you shouldn’t create new content without knowing what already exists.). Chances are if the page is a higher level navigation page or it’s highly educational and informative (not salesy or promotional), it’s probably a Research page. What’s the purpose or goal?
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Information] 5 Tried-and-True Tools for Growing Your Email List
    The goal of the description is to provide Twitter users with the context they need to share their contact information with you. For more information on Twitter's Lead Generation Cards, check out this resource. Do you want the bad news or the good news first? every year. and they might not be coming back. Still need some convincing?
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Information] 10 Great Things for 2014: My Business Blog Gratitude List
    This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. Google that makes it easy to do research and locate information and people. The 2.8
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 26, 2013
    [Information] CMOs Need to Up Their CRM Database Game
    Now marketing must provide content and information online where their prospective buyers go. According to the article: “Information is tightly held, often because of a lack of trust, competition for promotions or resources, and the silo mentality. Buying cycle, you say? Yes, the buying cycle. Does your CRM system need work?
  • CRIMSON MARKETING  |  THURSDAY, JUNE 20, 2013
    [Information] 3 Reasons Your Demand Gen Sucks
    Marketing is so focused on delivering leads that they fail to deliver critical information that would help the sales rep succeed with those leads. Marketing can close the Market Intelligence Gap by designing an information delivery system around what’s needed by the sales teams during their direct communication with the buyer.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Information] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Many people aren’t well informed of the mechanisms to gather analytics for their websites much less actively pay attention to them. Find someone who can guide you in how to get this information and what to look for in the data. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Information] How to Build a Great B2B Community on Facebook
    Star and highlight important information. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact.
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Information] Customer-Connected Branding in 2016
    The age of the well-informed customer is upon us, with their greater access to information and constant connection to their friends and industry experts. In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Customer Experience. Authenticity. Strong Ethics.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Information] Best Website Techniques for Greater Online Lead Generation
    You don’t want to confuse visitors or leave them guessing about where to go to find information that’s of most interest to them. blog is an important vehicle for supplying a steady flow of informative, educational content which demonstrates your expertise and relevance to your target audience. Additional Resources.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Information] 11 B2B Website Mistakes and How to Avoid Them
    Social media links allow you and others to share information about your site and its content. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You choose an inexpensive host that performs poorly.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Information] How to Use Hashtags on Twitter With #Confidence
    There are many tools that give you different information about trending hashtags. But free tools like Hashtags.org, Hashtagify.me, Trendsmap and RiteTag will also give you trending information. This screenshot shows the trending information for the hashtag #contentmarketing over a 24-hour period: Boost Your Hashtags for Best Results.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Information] 4 Simple Steps to Get Ramped Up With Mobile Marketing
    Before you proceed with either of these options, you should weed out some of the less important information that is on your actual website and tailor it toward mobile viewers. For example, make contact information prominently visible, and make the navigation less robust and more focused. 3. This post will help you get ramped up.
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Information] The Homer Simpson Guide to Neuromarketing
    Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by  biases and flaws. We think we are rational, logical, and smart human beings. Approximately 85% of the time our brains are on autopilot. How do we know?
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Information] Why B2B Email Marketing Is Sexy (And It Knows It)
    While not done at the exclusion of any other valuable information, email should be used to promote events, special offers and your website. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril. Not as sexy.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Essential Insights You Can Uncover Using Twitter Analytics
    In future upgrades, it would be awesome to see more demographic information, with the ability to drill down into data and even overlay demographics. If I were running specific promotions, I''d be interested in the Conversions information available in Twitter Analytics. and that''s about it. What are their top interests?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Your own personal Fappening
    While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Information] Can Content Marketing Create Corporate Culture?
    Internal communications pushes out company newsletters and benefits information. Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. Or are they? Absolutely.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Information] The Internship: A Win-Win for Companies and College Students
    It’s our job to help prospects find the information they’re looking for, discover what makes a school unique, and make the right decisions about their futures. One of Fathom Education’s goals is to help schools with student recruitment. But Fathom Education Marketing wants to take it a step further. The Many Benefits of Hiring Interns.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 9, 2016
    [Information] Field Marketing Is Really Just Sales
    You don’t have full control over the content the target account sees on your website or how long they spend there, but with an in-person interaction, you get their undivided attention and can control the flow of information, which can include a product demo, conversation with sales reps and/or customer references.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Information] What’s the ROI of Outsourcing B2B Telemarketing Services?
    Phone and information technology costs. Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. It’s another to make it happen. Read more.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Information] 4 Tips to Consumerize Your B2B Marketing
    Abundant product information is usually available online, pricing is transparent, and it’s relatively easy to make a purchase. The lines between the business and consumer worlds are blurring. In the technology world, this manifests in what’s being called the “consumerization of IT” where popular consumer technologies (e.g.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Information] This Old Website – 7 Unfortunate Realities
    It was designed like a shopping mall with the pretty stuff up front and level upon level upon level of subordinate information, which pulled the visitor further in until they either found what they were looking for, or ended up in the copyright pages wondering why it smelled like a food court. Even the ones you forgot about. Sorry.
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Information] Are You Pinterest-ed in Social Media? [Infographic]
    Pinterest is a way to collect this same information in a virtual binder! For Many of the popular blogging platforms have applications to quickly and easily add this button which quickly allows your information to be shared on Pinterest with others. In reality I suppose I have been, working that is. What is Pinterest?
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Information] Are You Pinterest-ed in Social Media? [Infographic]
    Pinterest is a way to collect this same information in a virtual binder! For Many of the popular blogging platforms have applications to quickly and easily add this button which quickly allows your information to be shared on Pinterest with others. In reality I suppose I have been, working that is. What is Pinterest?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Information] My Top 10 Quotes From Bad Sales Reps
    Younger sales professionals seem too eager to fill the awkward silence when, chances are, your prospect needs the opportunity to digest the information you provided, or just think of a response to your question. 3. At times, the things I have heard colleagues say make me wonder why they are involved with sales. “I usually just wing it!”
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Information] Where to Find B2B Leads – Part 2
    All three can be a good low-cost source of leads.  If you are going to engage with these media – and I strongly suggest that you do – then make sure you include an informational offer (not a sales pitch) of some type in many of your postings. You then use website offers (whitepapers, videocast, etc.) to capture contact information.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Information] Facebook VP: 3 Steps to Building Brands on Facebook
    Fischer said this growth is primarily due to consumers desire to share information about themselves and their lives. by Jesse Noyes | Tweet this The internet was once a great anonymous playhouse. That’s changing as the social media drives the web towards a greater degree of personalization. And that’s great news for marketers.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Information] 6 Things Your Landing Pages Should (And Should Not) Include
    If you are offering something of more value, such as an industry benchmark study, you may ask for more in-depth information. So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. Concise, Action Oriented Headline.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Win at B2B Video Marketing
    Think : Educate & Inform. Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness.
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Information] Content meets the B2B buying process (1 of 2)
    Bob informs me that an update version will be published later this year and is appropriately titled The Content Marketing Handbook. For more insightful information from Bob, go to www.bly.com/reports. This job is made even more difficult as there are typically three types of buyers with different informational needs and objectives. 
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    It serves the purpose of guiding your visitors to the information they need to begin evaluating your firm. For more information on creating an effective website, check out our free Lead Generating Website Guide. Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Then, fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you're about and gives them a reason to follow you. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Alrighty then!
  • LEANDATA  |  WEDNESDAY, APRIL 27, 2016
    [Information] Lead-to-Account Matching Is Only the First Step
    Segmenting:  At LeanData, we also are helping marketers segment leads by account-level information. Your vital business information never leaves Salesforce. Chances are you’ve been hearing a lot lately about “lead-to-account matching.” On one hand, all of the that talk is music to my ears. James Crane. It was inevitable.
  • SAZBEAN  |  FRIDAY, APRIL 29, 2011
    [Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
    It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. from History of the Dogcow, part II) Obviously if the animal is a dogcow, it would say “moof!&# as a combination of moo and woof.
  • AMPLIFINITY  |  WEDNESDAY, OCTOBER 14, 2015
    [Information] Share the wealth with referrals
    asked if anyone who considered themselves informed cared to talk to me about them. First of all, my friend referred me through a Facebook post to this website, and then the website is chock full of great information and referrals to bring your retirement goals to the next level. Lately I have a new hobby. Crowdsourcing for advice.
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Information] New Year’s Resolutions That Help With B2B Appointment Setting
    Since you want to build on your knowledge of the prospect each and every time you reach out to them, you need to capture that information in robust systems. For more information about 3D2B, visit www.3D2B.com or call +1 718-709-0900 or +39 06 978 446 60 (EMEA). Will Be an Expert. Will Be Consultative. Will Respect the Gatekeeper.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Information] Why Marketing and Technology Go Hand In Hand
    But now, customers have a whole new set of expectations about how they consume information and make purchasing decisions (especially online), even with regard to B2B services. Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. And read some more.
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Information] Should LinkedIn Groups Be Part of Your Social Strategy?
    But unlike groups on other social networks such as Facebook, you’re dealing with a very professional environment where people are not only trying to gain useful information, but they’re also trying to provide it as well. Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. All rights reserved.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Information] Best SEO Guides, Tips and Resources of 2010
    And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. What common SEO mistakes are critical to avoid?
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. 10) It''s Not Dead Yet.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Information] Is Your Sales & Marketing Team Ready for a CRM?
    That could mean, for example, how many leads and customers are in your database, as well as information about them, like name, email address, phone number, etc. At some point in your business' growth, it's just not scalable to manually document and analyze lead and customer information and sales team activities. What is a CRM?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Information] The Do's and Don'ts of Using Vine for Marketing
    That means it's important your videos are appropriate for anyone to consume, even if they can't really "use" the information in them. It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Information] Smart Agency Tips: How to Design Better Websites for Your Clients
    Then she encourages designers to use that information to search the internet when considering and planning the design. Forms: Allow unknown visitors to opt in to receive resources = Capture visitor contact information. “We need a good website, can you just make it for us?” Agency marketers hear this all the time. Great! PREPARATION.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Information] The Marketer's Ultimate Glossary of Salesforce Terms
    feature of a third-party tool (like HubSpot) that allows it to both read information from, and write information to, Salesforce. Chatter. A set of collaboration tools that are woven throughout Salesforce, allowing individuals to work together and share information on deals they are working. err, complexity. Account. Activities.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Information] 13 Nonprofit Marketing Emails That Actually Convert
    In many cases these can be automated using a marketing automation system , but in any case, follow-up emails are a great way to provide additional information or include additional calls-to-action. But with the majority of all email being spam, it''s becoming increasingly more difficult to capture people''s attention. MAPI (12.5% CTR).
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Information] 15 Presentation & Public Speaking Tips that Rock
    In every slide presentation, I include a number of short links for people to get additional information about something I’m discussing.  In the last three presentations, I’ve had 189 people download items directly from the presentation.  I use bit.ly Since 2007, I’ve presented well over 300 times in-person or online.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Information] 10 Brilliant Tips From Conversion Rate Optimization Experts
    Copy informs design, not the other way around. As a rule, we try to provide enough information that someone would need in order to click the call-to-action. We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. But it doesn't have to be this way.
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Information] Why you need to turn your customers into stalkers
    It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. Marketers as paparazzi.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Information] Asperger's and IT: Dark secret or open secret?
    40 years of the most authoritative source of news and information for IT leaders. With an estimated 40% of the worlds information now residing behind a firewall, employee productivity is driven by the ability to quickly find key information no matter where its stored across your organization. More Resources. Events. Blogs.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Information] Stop the Insanity; A View on Social Media ROI for Lead Generation
    For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. I’m a former Media Director at an ad agency.  Conferences?  I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity.  Let’s keep these measures apples-to-apples. Landing pages as well.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Information] 5 Ways to Increase Your Bounce Rate
    Now I’m really annoyed and I’ll go find the information I was looking for elsewhere. Nurture your leads people, the only thing you will do by pushing me to give you my information is make me leave… or give you a fake email. That’s shorter then the attention span of a goldfish that has a 9 second attention span. Autoplay Music/Video.
  • MARKETRI  |  TUESDAY, FEBRUARY 7, 2012
    [Information] Client Service: Make it a Program, Not Just a Buzzword
    Keep the client informed. Tell the client what they must do and what information they must provide. They just want some information or have a question. Keep your secretary/assistant informed of what’s happening. If the clients get the answer or information they’re looking for, it satisfies them.
  • ANNUITAS  |  TUESDAY, JUNE 10, 2014
    [Information] Why You Need a Content Marketing Strategy
    Do the essential research to understand your buyer and then build out a content marketing strategy to deliver the relevant information to your buyer in the format they want to consume it in. Content marketing is at the heart of what we do as marketers these days.  Cool infographics, eBooks, podcasts and everything else under the sun.
  • MARKETING ACTION  |  MONDAY, APRIL 28, 2014
    [Information] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    In both cases you’re using the automated system to keep the customer informed and aware that you are paying attention. Satisfaction profiling and follow-up: Here you use surveys and other tools to gather information tells you how you’re doing, which in turn will help you plan how to do better. Onboard new accounts. More comfortable?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] Programmatic Audience Development Global Trends [White Paper]
    The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. The proliferation of data and technology is reshaping the media business. Programmatic audience development is an active build for marketing organizations. and U.S.-based
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] How to Get In My Inbox: Confessions of an Email Unsubscribe Addict
    kept emails that provided me with useful, relevant information, and that made my life easier. Use this information to deliver a message that is relevant to my needs. Wedding Paper Divas took the information they new about me (my wedding date) and sent me a thoughtful email. would sign up for anything and everything. Discounts?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Information] 7 Ways to Improve B2B Customer Service with Social Media
    Some people can get a bit snarky when posting on social networks, and some of that grows out of the informal nature of the conversations. Informal or slightly fun is okay in your responses, however, they also need to be serious. This way they can respond to questions and include links to blog posts with more information. 6.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    ” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Industy Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer
    Jeremiah points out that today’s consumer is more dynamic than ever before and the amount of information continues to explode. He is constantly gathering information and keeping draft blog posts ready to go. by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Information] Best Practices for Email and Landing Page Templates
    Readers don’t want to have to search a site to locate information; they want a guided experience. Make sure that you put the most important information above the fold. Your audience may be looking for more informational emails that answer specific questions, so your focus will have to be on quality written content.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Information] How the Big Social Networks Use Email to Increase Engagement
    While the email does include a call-to-action to click through to your page Insights to learn more, I can't help but think some more juicy information could be included in this email. Instead, LinkedIn highlights the most interesting snippet of information and includes a link to learn more or take a relevant action. Pinterest. Google+.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 21, 2011
    [Information] Buyer Behavior Dooms HP in Tablet Market
      Apple’s retail presence allowed buyers to get informed about the iPad, touch it, experience it, and talk to knowledgeable Apple dedicated folks.  Image by HP PSG APJ via Flickr.   This amounts to an outright ceding to Apple and their success with the iPhone and the iPad.    But there is more to this story.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Offers interactive options such as downloadable information, comments, etc. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Information] How to Evolve Your Prospect Management in a Predictive World
    Another is that the data in front of them is limited to very basic information (and can be stuck in closed systems), making effective personalization a daunting challenge. The current state of disconnect. Customer data is exploding, and it’s now spread across several different systems inside and outside a company. Expand with confidence.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Information] Four Must-Have Metrics for Marketing Measurement
    The information is used to project future behaviors, to identify problem stages, to track changes in stage performance, and to compare the effects of marketing programs. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information] 7 Tips for Finding and Managing Amazing Freelancers
    Always share as much brand or industry knowledge and information as soon as possible. Sharing this information will make them feel like part of the team and help everyone stay on the same wavelength. And absolutely worth the money. So where do you find these freelancers? Many of my freelancers came through personal recommendations.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Information] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment. Stop thinking about Googles algorithm.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Information] 10 Brands' Twitter Marketing You Can't Help But Love
    Bodyform responded with an informative video. Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It''s a good thing, too. So, here they are. Not only did the brand respond.
  • B2B MARKETING ONLINE  |  TUESDAY, FEBRUARY 1, 2011
    [Information] Tibbr: grown up social media?
    Tibbr’s marketing slogan is ‘now the information finds you’ and the platform allows individuals to following individuals and topics from both internal and external steams to stay up to improve productivity and keep informed. The fact that Tibco is now a player in social media speaks volumes about how much social media has matured.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Information] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Author information. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 26, 2012
    [Information] Why Seeding Your Content is Key to Making it Viral
    Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). As big targets for new content, hubs are constantly bombarded with information and therefore may ignore or not see your new content which will prevent it from being spread.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Information] 8 Steps To Build A Content Hub That Converts [Slides]
    Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. Enclosed here you will find my slides and main speaker notes. Once the video is ready, I will post that too.
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