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  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Information] 12 Tips for Amazingly Effective Email Subject Lines
    Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Information] Boost Your Sales With Big Data
    With all of the information available at their fingertips, customers don’t need to engage with a salesperson to evaluate needs and options and won’t contact suppliers until they are much further along in the purchase decision. But information proliferation isn’t a one-way street. Analytical capability.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Information] 11 Reasons to Focus on Quality Content
    Give your visitors a reason to not leave by entertaining them, captivating them, and providing useful information. Engaged readers come back to your site again and again because they find it useful, informative, and interesting. Can your content writers write in-depth quality content that is newsworthy and informative? Pride.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Information] Payment systems for eCommerce websites: which one to choose?
    ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Business
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Information] More data, so what?
    The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Guest blog by Graham Cooke, managing director of QuBit Digital. When it comes to marketing what can you do to get around this?
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Information] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Information] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Information] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 10, 2013
    [Information] Join @ckburgess and @mnburgess for a @SocialEmployee book signing at #PivotCon Sponsored by @Dynamic_Signal Oct 15-16 in NYC
    For a full list of speakers, and to get more information on the conference agenda, please visit the Pivot Agenda page. 'If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m. To register for the conference, click here. Promo code is BlueFocus  .
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Information] 8 Ways SEO Should Influence Your Marketing Copywriting
    Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Information] 6 Ways to Make Marketing Content Snackable
    There’s a time and a place for packing in your informational punches, and it’s your body paragraphs. It doesn’t matter how valuable the information or how devoted your following, people skimming your content is just part of the game. Is it noteworthy as well as informative? meant ever. Even bellow the fold.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 30, 2013
    [Information] Elevator Speech vs. Unique Selling Proposition vs. Value Proposition
    We help technology companies effectively use their customer information to drive repeat sales.”. 'Without a strong value proposition , it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies. But what is a value proposition? And how is it different from other commonly used terms?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Information] 5 Common Stages of B2B Lead Nurturing
    You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Information] How to Unseat an Incumbent?
    Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    See the full ROI assessment results and methodology here: [link] For more resources and the latest information visit: [link]. Marketers are investing significantly more in social media efforts, with increases from 6% to 18% percent of marketing budgets expected within five years.
  • SYNECORE  |  FRIDAY, MARCH 21, 2014
    [Information] Smarketing: What is a Service Level Agreement?
    Use that information to calculate the value of a marketing qualified lead and use that number to set the parameters for your SLA. 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Kevin and I will tell you more in the video below!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Information] Industrial Blog Sites Revisited
    They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches. Blog sites as inbound marketing hubs. Content curation.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Information] Subscribers to Free Content are NOT Leads
    Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). I’ve heard some of my manufacturing clients call their subscribers free content leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Information] Content is the Foundation of Good Relationship Marketing
    Add value to them with every visit to your site and/or download and help them make a more informed decision. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Information] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Your content has helped them make a more informed decision. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Information] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Segmentation and testing.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Information] 5 Ways to Use B2B Social Media to Improve Content Sharing
    report of this type can be used for lead generation to get contact information for prospects. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely. press release in not enough. And the people quoted in the Forbes article are the head of sales and the director of marketing.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Information] Guest Blogging for SEO: Why All Links Are Not Created Equal
    Because of this new information from Google, marketers who practice guest blogging as part of their strategy need to consider several important factors when crafting content for other blogs, and when accepting guest content for their own. Because over time it’s become a more and more spammy practice.”. Not All Links Are Good Links.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Information] The Marketing Industry According to Google Autocomplete
    When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. Sometimes, they''re puzzling.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Information] Using Content for Inbound Marketing: Mine or Yours?
    Only the of a  curation mindset is that you don't silo that information on web page in a list where there's no context, but instead use it for a specific purpose.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] Why is customer-centric marketing still more talk than action?
    Invest in program integration and information sharing; customer insight is of little value if locked in separate silos . Why do we hear so much talk but see so little action? Shrage’s post reminds us that behind most great innovations lie customers and clients that made those innovations possible. It is happening to some extent, of course.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Are You Ready to Talk to theTrade Media?
    Time is of the Essence – Always make sure you provide information asked of you. If you tell a reporter that you are going to send him/her more information, make sure you do. Now that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. What do you want to say?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Information] How to Use Social Media to Maximize Your Trade Show Presence
    This way, you can post relevant information about the show, and your customers and prospects can weigh in with their thoughts both during and after the event. This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Using Pinterest to Build Your B2B Brand
    Most B2B organizations aim to own certain SEO terms and host information about those terms on their websites to drive link traffic and increase their Google search value. Magazine , it is mandatory to have sufficient information on your profile about your business. Some are skeptical that their audience even spends time on Pinterest.
  • B2B LEAD BLOG   |  TUESDAY, MARCH 22, 2011
    [Information] How Content Strategy is Transforming an Entire Marketing and Sales Organization
    Provide information responding to business issues your prospects are facing and why it’s smart to leverage third-party resources they respect to do so. View webinar replay: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results from B2B Lead Roundtable on Vimeo. What do you want to know?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Information] Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Information] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return. When visitors clearly understand the value of downloading the ebook, and they're more inclined to fill out the form to obtain that valuable information. Does it stand out?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Why Marketing Automation Software is like a set of nice golf clubs
    They should have published information immediately when these news stories appeared. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! I’ve been reading the Wall St.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Why Do Marketers Struggle with Content Marketing Effectiveness?
    Gather relevant information to build those buyer personas and deep buyer insights and don’t think about developing content without it. 'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. What will make your content stand out?
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Information] Why APIs Matter
    For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Once they’re using it, it may be a good time to send them additional documentation or support information. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Blog Writing: 5 Tips to Break a Blogging Rut
    You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Read other blogs.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Information] Tell a Story to Sell a Product
    Take this information and create a customer story that will attract new customers. 'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. How can this be? You’re going to remember this forever. Turn Your Customers Into Heroes.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Breaking the Doom Loop of Sales Hiring
    For more information on this new offering and to begin adding more Challengers to your sales force, please click here to send us an e-mail; we will reply within 24 hours to schedule a subsequent conversation. By Doug Hutton. Sales hiring decisions often lead to classic buyer’s remorse. million.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 18, 2012
    [Information] 3 Steps to Make Your Sales Strategy Actionable
    SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm. 
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Information] Where B2B marketing still grabs attention in today’s communication overload.
    Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Two ways to use your B2B customer database as a valuable targeting tool.
    What Hale confirmed for me is that a company’s database has all the information needed to choose the markets a B2B company should target. There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Some companies just guess.
  • ENGAGE  |  FRIDAY, FEBRUARY 28, 2014
    [Information] The Key to Good Health (Content)
    health and wellness information is literally everywhere you look. But they’re useless, not to mention potentially harmful, if they deliver wrong or misleading information. We can’t be so focused on simplifying health information that we end up misrepresenting it. 'My first magazine job out of college was at American Health.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Information] 12 B2B Marketing Predictions for 2012
    I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5. Mobile 10.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Information] How to Use the Social Web to be a Star at Work
    According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly.  A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 19, 2014
    [Information] Pick Up the Damn Phone — or Suffer the Consequences
    But even if you gather all the social intelligence available on a prospect, that information isn’t going to give you much of an advantage over your competitors, who have access to the same tools and information. After hearing that bold statement, I knew I needed to share her thinking with you. Check out my interview below. JILL: Wow.
  • HUBSPOT  |  MONDAY, OCTOBER 18, 2010
    [Information] Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies
    Because your prospective customers are constantly seeking information about your company, your business must produce content that is educational and builds trust. Yeah, yeah, yeah, you've heard it before: 'Content is king.' By now it's probably been beaten into your head. Content as an Essential Strategy. Think creatively about your content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Information] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    This is high value information. 'It happened again last week. was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". WRONG!
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Information] Case study: Creating social media benefits in a regulated industry
    People are so thirsty for information if they are in a predicament. People are so thirsty for information if they are in a predicament. 'It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Financial. Pharmaceutical. In the beginning.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Information] Swyft Offers Low-Cost Interaction Management Software as a Service
    The system can import and store additioinal information if real-time access is not appropriate. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Information] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Information] Whatsnexx Manages Customer States, Not Campaigns
    These alerts (technically, XML messages via a SOAP protocol) include whatever contextual information is needed for Whatsnexx decisions. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Information] How to use social media for lead generation
    As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. I’ve been blogging for over five years. Shifted release time from 8 a.m.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Information] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    There’s a happy medium of information that needs to be shared with the sales team so they can perform their task efficiently. View up-to-date information about your contact. So what do we do with all of this data? The Internal Operations Problem with Big data as it Relates to Sales and Marketing. Assign yourself or a coworker a task.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] Welcoming Augmented Reality to the Digital Marketing Team
    As marketing professionals continue to saturate the internet with a wealth of information, the challenge becomes how to deliver content in an innovative way. 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology. ve never heard of it!''
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] What to Seek in an Engagement Marketing Solution
    'Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today’s self-empowered buyers find the information they want online. After all, there’s more than enough information at their fingertips on just about any topic. Is easy to use.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Information] The Complete Expert Interview Guide to Better Content Marketing
    'Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Mid-funnel research : Show leads who are researching their options why your solutions are best by providing in-depth technical information. your name).
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] 5 Important Things Japan Taught the World about Twitter in 2011
    Twitter has a rich culture of link-sharing and engaging with content, and if you are looking for a way to navigate through the Internet for targeted information, there is no better way to do this than for searching for it right in your timeline of tweets.  Thank you. We all know that Twitter is much more than that.  Faster Than CNN.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Information] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Use this information to discover how to set the direction and focus of your small business brand. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Information] Social Media for Sales
    For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Information] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • SAZBEAN  |  FRIDAY, APRIL 29, 2011
    [Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
    It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Apple even released a Tech Note (31) which included a description of the dogcow: Somewhere along the line I baptized the dogcow “Clarus.”
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Information] Why Aggregation Is Not Distasteful
    Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  FRIDAY, JANUARY 14, 2011
    [Information] Content and Fair Use Online
    That’s really a big part of what social networking is — sharing information with those in your network. Content curation is HUGE online. We all share links to articles, videos, pictures, etc. However, there’s a big difference between sharing links to content and republishing. Content
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Information] ASICS uses Facebook App to Find New Spokeswoman
    As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Information] The Drawbacks with Too Much Social Media Automation
    It’s very difficult to offer information that’s not available elsewhere, and people are on social networks to be social. Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. No Interaction. No Personality. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Time to Analyze your Content: What Worked and What Failed?
    If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 1, 2009
    [Information] ClickInsights: How to choose a white paper syndication partner?
    White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. What type of information do you collect on the registration form, and can I customize it to collect information that fits my lead definition? How do you market your white papers? IT Business Edge.
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Information] 4 Ways Bloggers Can Keep Their Content Fresh
    It’s fine if you think newspapers are dying and that information on what’s going on in the world is gleaned better online than in any other form. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Surprise Yourself. Bottom line?
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Information] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    For further details, announcements, and information on the forum’s agenda, please visit the Social Business Forum website. And stay tuned to the Blue Focus Marketing blog and Twitter feed  for more information and content relating to the forum in the coming weeks. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Information] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. You still need to invite your recipient to do something with the information you've just provided. How often do you think about junk mail? So what if we just. stopped producing awful marketing emails entirely? Wrong.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Information] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    Here''s what you can do if you don''t want your personal information used for Google ads. How to Prevent Your Personal Information From Appearing in Google Ads. 'Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. but really? You know. Balance.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Information] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards. 'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Twitter. Facebook. General.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. 'The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Information] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Information] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    and that the information sent is normally what that keeps the relationship alive. 'by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. 7.03%.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] Does Facebook Work for B2B Lead Generation? Hell Yes!
    For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Hell Yes!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Information] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Albee: Get into the nitty-gritty details and provide helpful information about solving problems that specific prospects care about. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Well, that’s the point, really.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Information] Set the Record Straight: Marketing Automation vs. Email Programs
    By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. From that we downloads another case study; this time the web form asks a little more information, like company name and job title. Standard email programs are limited in identifying hot prospects.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Information] How to Build a Perfect B2B Product Page
    Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? B2B purchase decisions, on the other hand, tend to take a bit longer. Here''s how to do it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Last week Facebook, made some big changes to its Pages platform. How Do iFrames Benefit Facebook Marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Information] A strategy for dealing with Twitter spammers
    Use strong passwords that are long, a mixture of letters and numbers, and nonsense words unrelated to any personal information. Don’t visit their sites or ask for more information, even in fun. Part 5 of a series. Writing a series of posts on Twitter scams has been pretty depressing. What can be done about it? Just do your part.
  • VISIONEDGE  |  WEDNESDAY, JULY 11, 2012
    [Information] Creating a Strategy Roadmap for Marketing Operations
    Once you have the information from the first step, the next step is to assess the current marketing operations capabilities and performance and to compare this against other marketing operations practitioners. 'Not long ago few B2B companies had a marketing operations function. Lead the charge for marketing performance measurement processes.
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] The Five Metrics that Must be on Your Marketing Dashboard
    Again, we can use this information to reallocate the budget to ensure that marketing is contributing to each of the business outcomes identified by the senior leadership team. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?”
  • BIZNOLOGY  |  FRIDAY, APRIL 27, 2012
    [Information] Images Might Define Your Online Image Moving Forward
    Are you able to help the over-informed get to your point as quickly as possible through eye candy? It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. Historically, images are a big part of any Internet presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] The Business Case for Irrelevance
    The argument in favor of algorithms is that without them we would drown in a sea of irrelevant information. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. Try it and let me know!).
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Information] Does SEO Copywriting Limit Creativity?
    what keywords they use to find information. To balance all of that information, keep human readers coming back for more, and maintain or improve search engine rankings, SEO content creators have to be creative. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. Search Engine Land.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Why Don’t We Market To Our Customers?
    With the multitude of systems and information that exists in an enterprise, things can and often do get messy quickly and organizations need to define data standards to govern: –          Who has access to the data and what levels of control do they have? '* This post first ran in July 2014. Lack of Data Governance. Lack of Analytics.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Information] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Sales lead management starts with management generating and capturing leads from all sources, fulfilling information requests and delivering them to the sales channel and tracking follow-up and sales results to measure marketing return-on-investment. Simply fulfilling a request is not the answer, but yet many companies do just that.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Information] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    Utilizing multi-criteria measurement and reporting technologies, franchisors can collect information from each lead and determine how best to service questions or concerns. The more information gathered on the lead, the easier it is for franchisees to provide satisfactory service and close a sale. Match made in heaven! Wrong. You bet!Utilizing
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Information] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    holding statement is something you can put up on your website or blog that lets your audience know you're working on a large-scale issue and will update them when you have more information. In the event of a crisis, what information would you need to trust that the situation is being handled well? Why is it important to be fast? hours.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [Information] Forget the C-Suite, the Money’s in the P-Cube
    The P-Cube takes its strategic priorities (we hope) from the C-Suite so you may find some of the hot buttons for procurement in that information. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. An ugly pen and pencil set?
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