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  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information] The Fallacy of the Lazy Millennial
    Give us a computer, some speedy wi-fi, and a little bit of background information and we will most likely know new things about your prospects, customers, and segments through digital self-education. Information fuels us, and we are mighty good at finding what exactly it is that we are looking for. They also might drink craft beer.
  • ENGAGE  |  FRIDAY, FEBRUARY 28, 2014
    [Information] The Key to Good Health (Content)
    health and wellness information is literally everywhere you look. But they’re useless, not to mention potentially harmful, if they deliver wrong or misleading information. We can’t be so focused on simplifying health information that we end up misrepresenting it. 'My first magazine job out of college was at American Health.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Information] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Information] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. The Web provides them with instant information gratification. Social has certainly accelerated the rate of information abundance (more content sources!), What Hasn’t Changed. What Has Changed. Buy now!)
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Information] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    variety of content can qualify, including posts that report new information, explain how to solve a problem, take a controversial stand, or make people laugh. One of the primary reasons most blogs are abandoned is that it takes time to build an audience. How can you avoid that fate and build an audience more quickly? It can be done.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2011
    [Information] Facebook's Like Button Turns One [Usage Data]
    With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. Today, people want to be able to easily share information with one another. Facebook Like Button Usage Statistics. More than 2.5 retail sites use Facebook 4.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 26, 2013
    [Information] Pinterest Rolls out New Article Pins
    ” As stated on Pinterest’s blog , “Articles will now have more information — including the headline, author, story description and link — right on the pin. 'Did you know that Pinterest consists of more than just pretty pictures? Photo courtesy of Pinterest. © 2013, VR Marketing Blog. All rights reserved.
  • THE B2B RESEARCH BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Information] The Times They Are a-Changin’
    The democratisation of information means that the technology marketer now has less control.  From a ‘broadcast’ perspective, the information floodgates have opened and barriers to entry have fallen.   . Our friends at Marketing Options International (MOI) have just launched the Mind Share Café.  Have a look – the Mind Share Café. 
  • LOOPFUSE  |  TUESDAY, OCTOBER 5, 2010
    [Information] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
    Simply provide the formID, action URL, and form name to the LoopFuse OneView plugin and that information becomes available for use inside of the Contact Form 7 forms plugin. Once the information is tied together you start to capture leads that fill out that form in your OneView account. WordPress Plugin 2.0 LoopFuse ,Inc.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 5, 2010
    [Information] Use Marketing Automation to Improve Lifecycle Management
    Examples include full profile information, purchased products and services and even related case studies. By applying this information, highly relevant and personalized drip campaigns can be created to help specific customers gain additional value from their investments in your products. These are two different audiences.
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 11, 2009
    [Information] Sales 2.0 Conference: The Real-Time Economy
    Increasing access to real-time information and collaboration with people like them--none of which was pervasive just a few years ago. reinventing sales information. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Co-Creation - buyers want to be involved. Sales 2.0
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Information] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social media, as it’s become an integral part of fundraising. Business accounts include information like how many pins come from your website, how may repins you have, and which pins are the most popular. Twitter.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Information] The 5 reasons your business should be on G+
    One of the reasons they shy away from engaging with people outside their immediate network is because of how much personal information they have stored in their profile. We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception. No paying to reach your fans!
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Information] Worried That Journalist Robots Will Replace You? Say “I”
    Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. They are not going away.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Information] 75 of the Best B2B Facebook Marketing Tips
    Mix it up a little between videos, photos, questions and information ( source ). Share exclusive, behind the scenes information. Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. Liking the Page.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Information] 5 Reasons to Invest in Interactive Content
    but with interactive content, you ask less questions up front and receive more valuable information as they interact. By measuring and quantifying interactions, you can infer more accurate and valuable information about them. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The “Guess Which Won” App.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 1, 2010
    [Information] How Businesses Can “Share” and Become “Social” in Social Media
    As someone who uses Social Media for 1) keeping in contact with old friends and colleagues, 2) professional networking and meeting new people, and 3) finding valuable information and learning, I really have no reason to be joining Facebook Fan Pages of businesses unless they satisfy one of my requirements. 2) Provide Valuable Information.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Information] Make the Most of Your Blog
    Business blogs are a great way to give potential clients free information and boost your brand. Think of a blog as a neutral spot where readers can get a dose of information, make their own choice on the matter and then (fingers crossed) check out your goods or services too. Where some companies go wrong, however, is in the execution.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Information] If You’ve Got It, Use It (Data, That Is)
    This is a great example of how data can inform real-time personalization. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). Nothing earth-shattering.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Information] Deconstructing Twitter: Analytics for Reach and Impressions
    Primarily a tool for Twitter users to analyze themselves or their friends. *  Tweet Effect :   Provides information to you on how many followers you’ve gained/lost in the last X hours + (more importantly) which tweets might have helped you gain or lose followers. But where do you find benchmarks… tools for consistent measurement? 
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Information] The Utility Of Social Business: 5 Strategic Wins
    It is just a matter of time before all consumers -- indeed, all users -- have a personalized, controllable digital identity which we can control to specify what information and interactions we want at different points in time. Today’s customer is looking for a personalized experience and relationship, demanding solutions rather than products.”
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Information] 12 Ways to Get Your Sales Team’s Phones Ringing
    If the data shows that your customers are more likely to call, you can leverage that information to use phone numbers more often on landing pages and get your sales team’s phone ringing. 'Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 5, 2011
    [Information] The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
    and by restricting their brand sites to simple online information centers, pharma marketers are missing opportunities to engage consumers and boost compliance.”. Subscribe to our blog to stay informed. Social Media Goes Untapped in Pharma. Numerous static websites populate the pharma landscape and social media goes untapped.  Enjoy!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Information] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? where?, and how?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MARCH 13, 2014
    [Information] What I’ve Learned Updating My Database
    I’ve spent hours deep in Infusionsoft (my CRM), LinkedIn and Twitter in order to update information about people, figure out who has changed jobs, and just catch up with people I’ve lost contact with. 'I won’t sugarcoat it. let my contacts database go. For years. Like four years. It’s been a lot of work! Bad move.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Information] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
  • VOICE-BASED MARKETING  |  FRIDAY, MARCH 21, 2014
    [Information] What We Learned from Cars.com About the Sins of Digital Marketing
    Before marketing and sales teams congratulate themselves too roundly for the leads they generate, they should be doing everything possible to ensure that those leads become sales, and that means routing inbound leads to the most qualified sales rep and ensuring that they have all the information they need to turn that lead in to a customer.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Information] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    If you don’t have anything important to say, or information of value to deliver, you won’t achieve engagement with users. Similarly, the more timely the information, the more popular it is. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 12, 2013
    [Information] I’ve Been Writing A Lot Lately, Just Not Here
    Earned media is more valuable because people volunteer to share your information. 'I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. new McKinsey & Co.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 19, 2013
    [Information] Referral Marketing Tip — Give Referrals Consistently
    He entered names, contact information and what each business offers into a spreadsheet. Referrals are a great way to generate new business. When someone is referred to you, this person is predisposed to do business with you due to the trust factor. He did this because he trusted me. She got the gig, by the way). But, that is pretty passive.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Information] What eMagine Customers are Saying: Client Recommendations
    She has served as a trusted partner who is reliable, well-informed, and willing to explain complex concepts.”. 'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Information] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    To get a sneak peak of what kind of information you can get out of the Content Marketing Score, check out this infographic. but on the surface, they look to have pretty valuable information that can supplement the rest of your marketing activities. You''ve got to grow a business after all. Here''s what we found. PT/2 p.m. PT/ 2 p.m.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Information] A Social Media Measurement Dashboard; One Approach
    It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.  
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Information] Target's Credit Card Breach Leads to Customer Service Nightmare
    It doesn''t look good when news outlets beat you to the punch on an announcement like this, especially considering that every second counts for those whose information was stolen. 'Historically, Target''s reputation has largely evaded the scorn that is directed toward its peers in the discount retail space. That is, until yesterday. Inbound
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Information] The ABC’s of Email Marketing
    If they open your first email and are interested and read that they will receive more information soon, they will have a vested interest. It’s helpful to let them know that if they think someone else should get the same information from you that they have received, that you can pass that information on for them. Know it? Adapt.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Information] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    While some argue that personalization should only take place after the end-viewer has consciously provided information to the company, other companies use anonymous data, like the location attached to a viewer''s IP address, in order to target viewers by location. Attitudes Toward Personalization. Source: Econsultancy ) Tweet This Stat.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Information] MarTech Momentum Continues into 2015
    Sharing files and information impacts productivity and can simplify the life of marketers and customers. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. For example, ChiefMarTech reported there was over $3.3B
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Information] How to Attract New Customers – i?marketing (Part 2)
    Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. Content, as we define it in content marketing, is: The presentation of information – for a purpose – to an audience – through a channel.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2011
    [Information] Sales Management: benchmark you business
    All of these kinds of groups are excellent sources of information.  While all of these groups share information and learning is accomplished, the challenge that most of these groups cannot achieve is to help the participants truly understand “how” someone else’s business operates. Sales Management:  “benchmark your business”.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 4, 2010
    [Information] Planning Your Sales Training
    During the planning meeting the strategic sales manager will define each date, time, assigned trainer  and subject matter well in advance, this ensures that sales skills, product knowledge, company operations and industry information  are thought through and during each quarter, the expertise of your team is moved forward on each topic.  .
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Information] Understanding How Your Marketing Analytics Gives Credit for Conversions
    In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. As a wise man once said, you should always give credit where credit is due! Before we begin, first a definition.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Information] All Media Will Be Social Media
    With tools like Summify or LinkedIn Signal , it is already possible to discover information from your network without ever looking at individual updates or shares. This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. Today, companies can choose to ignore social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Information] Facebook, You’ve Failed Us
    And while personalization sounds good, when the result is websites using your interest information to promote certain deals over others, personalization is just another form of advertising. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. First, serve your users. So does Facebook’s.
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Information] Tale of a Blog Overhaul (Slideshare)
    For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Information] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    Ultimately, though, content works for lead scoring because it measurably reflects the researching and self-informing behaviors of buyers as they progress through the buyer’s journey, while stuff marketing only imitates that pattern. In aggregate, all of this can even threaten the overall relationship between marketing and sales.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Information] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    remember proactively introducing myself to a senior financial reporter for the Globe and Mail (who had earlier published my name with the infamous “no comment” line, which wasn’t actually true, simply not the information or commenter desired….). end with a successful case study of my own. My Five Suggestions. ” p. Why them
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Information] Why Your Lead Nurturing Program is Always Wrong…
    For more information on lead nurturing best practices, download Aberdeen’s free guide: The Nature of Lead Nurturing: The 4 Pillars of Effective Programs. 'Let’s say you’re a well-seasoned, sophisticated, data-driven marketer and demand generation maven. You know your target audience like they’re your own family. Demand Generation Trending
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Information] The 9 Must-Have Components of Compelling Email Copy
    Simply use language that makes it clear to the recipient when they can do with the information in the email should they choose to open it. because they can't quickly sift through all of the information in your email! So how do you write a great marketing email? Writing a Compelling Email Subject Line. Use Actionable Language. Finally.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Information] How to Strategically Promote SlideShare Presentations on Your Blog
    They must have some valuable information. 'Let''s go on a little trip. Open up a new tab in your browser and search "how to use SlideShare." Wow -- over 50 million hits! You click on a couple of the results, and after 15 minutes or so of reading, you know how to create the most perfectly optimized SlideShare. It simply doesn''t work that way.
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Information] 4 Storytelling Rules for Video Marketing
    To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. Content so good that, as author Ann Handley puts it, people have to thank you for it. Don’t be vain. It’s customer first!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Information] 8 Ways to Instantly Improve Landing Page Quality
    Your landing page visitor wants to quickly learn what the offer is, what they'll get out of it, and why it's worth completing the form and providing their information. If this is the case, you might consider adding more fields to your form so you can capture more information about prospects that will help you qualify them.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Information] 25 Must-Haves for a Remarkable Website
    Ask for the right information at the right time. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask?
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Information] New IBM Study Addresses Major Challenges Facing CMOs
    Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Information] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    As a B2B firm, some of the most important information you want to showcase is located on your services or industries served pages. Be sure to have rich, informative content on your site pages. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Information] Can you adapt to radical social media marketing change?
    According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly.  The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  In fact, there is some research to back it up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Blogging vs. Journalism: Identifying the Fundamental Differences
    Notice the flow of information being presented. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Tone and Structure. Timing.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Information] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    It should be up-to-date information, whether it''s industry advancements, data and statistics, or tips and best practices. 'Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. There Is A Catch.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Information] 11 B2B Social Media Takeaways from BMA14
    Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Information] When Sales “Intelligence” is Actually Sales Interruption
    Sales reps should be able to determine interests based on the information within the sales intelligence tool, but this information isn’t always useful.  However, whether you realize it or not, some of these tools actually cause your sales team to ignore critical buying signals. In other words, they harm sales productivity. This is bad.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Information] 11 expectations to have from a great SEO proposal
    Competitive Analysis informs keyword decisions and desired results. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). How do you know?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Information] 10 lessons on Walmart’s social media strategy
    By having a number of Twitter accounts, Walmart aims to provide information on Walmart’s major activities and initiatives – from sustainability to diversity, from healthier foods to charitable giving. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 29, 2010
    [Information] Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement
    Curating Information as Content Strategy (Conversation Agent, 26 October ) Content, which is anything that informs, educates, or entertain online, is your business digital body language… It is more attractive to buy from a business that has its act together. Thinking up blog topics can take a lot of effort.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Information] The Benefits of Using Content to Show Your Nonprofit's Impact
    When you''re communicating with brand new supporters, they''re looking for more information about what your organization does, why your mission is what it is, and how successful you''ve been in the past. Here are four simple -- but important -- benefits of using content to show impact and help increase awareness, support, and funds.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 14, 2011
    [Information] The B2B Marketing Insider Blog Posting Schedule
    She came up with this ingenious idea to add every comment that contained the right information into a compendium of blog schedules with the help of blogging  tipster  Brankica Underwood ( @liveurlove ).  Well, So I wrote a slightly informal response. What is your schedule? When I saw her post, I felt inspired. you say. Sort of. Thanks!
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Information] When Inbound Marketing Goes Wrong
    Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. The fact that Inbound Marketing is taking over traditional marketing methods is not news. Capture your target.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 5, 2012
    [Information] The Surface of Sales Intelligence at Microsoft’s #WPC12
    The addition of InsideView makes Dynamics an even more comprehensive solution for us because it not only provides the full complement of CRM capabilities, but also company information, contact details, and relevant connections.  Next week starts a fun fueled week at Microsofts Digital World Partner Conference.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Information] 2012: The Opportunity for the Few in the Year of More
    On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. The Roots of the Year of More 1.
  • 3D2B  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Step by Step to B2B Appointment Setting Success
    This information is harder to find in standard data sources. It doesn’t hurt to ask data brokers and subscription houses if they have the information you’re looking for. Then, call the companies to obtain the missing information. So, how do you get more live appointments? Decide Who to Call. Build the Database from Scratch.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Information] 4 Elements to Consider to Take a B2B Website Mobile
    The best way to capture information from potential customers is through landing page forms. Forms are easier to see and easier to submit contact information on desktops and laptops. 'At the center of your B2B marketing sits your website. Marketing your company to other businesses requires a top-notch web presence. Forms. Images/Video.
  • E-QUIP  |  MONDAY, OCTOBER 1, 2012
    [Information] E-Quip Blog: The Power of Focus
    We can retain only limited information in the conscious part of our brain (see the discussion of working memory below). Its the part of the brain that enables us to recall information that can be applied to cognitive or physical tasks. Monday, October 1, 2012. The Power of Focus. As a man thinks in his heart, so he is." Why is this?
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 18, 2013
    [Information] How to Make SaaS Gamification REALLY Work for YOU
    The user might enter information about their university experience and instantly see the profile completion go from 20% to 30%. Then the user might enter information about a past employer and see their profile reach 40% completion. SaaS Gamification Fun Factors. SaaS gamification works because it turns “work” into “fun.” Hunting.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 14, 2012
    [Information] HTML5 – an Awesome Option for Cross-Platform App Development
    These are the innovative ways of handling processes and information that could make HTML5 development the big winner over other front-end technologies. It is mostly used for sidebars and some secondary information. I recently had the opportunity to implement an app for a client using HTML5. The <Video> Tag. Semantic Structure.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Information] Linkedin for B2B Marketing
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Just use the basics on LinkedIn and have stopped autoconnect to Twitter- Too much information (TMI) for my network. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Information] The 10 Traits of Successful Social Marketers
    It is important for understanding how to rank for search terms in Google but it also reflects a desire to understand how your customers are finding you and what information they need. What makes one company’s social media strategy successful while others #fail? have spoken to a number of people at companies of all shapes and sizes.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    The 7 Habits of Highly Effective Zombies is an article that is surprisingly both inspiring and informative. Be excited about business opportunities, learn “polite persistence” by following a call plan, and actively listen to prospects and use the information you hear to find the true issues, pains and needs that your solution can fix.
  • SYNECORE  |  MONDAY, APRIL 15, 2013
    [Information] SoLoMo: Why Businesses Should Keep an Eye on Foursquare
    Moreover, in December 2012, nearly 86 million people searched for information on local businesses via mobile, a 25% increase over the beginning of the eight-month study period. 'This past week has been a busy time for SoLoMo app Foursquare. LOCATION, LOCATION, LOCATION. We’re making search better, every single day. SEARCH MOBILE.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Information] Top Three Signs Your Marketing VP Might Be in Trouble
    Whether it is through blogging, social media, or branded articles, your content should contain relevant information presented in a conversational way which gives credibility to your brand. Inconsistency is an important aspect of marketing, providing prospects with a continual drumbeat of information and relevant offers.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Information] Email by the Numbers
    landing page is both a transition from the email to the offer and, optionally, a place to collect contact information. Limit required contact information to name, email and phone number. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Email seems like the perfect solution. Set the goal.
  • LEAD VIEWS  |  FRIDAY, DECEMBER 10, 2010
    [Information] Improving Data Quality in CRM
    Whenever information spawns, it is easy to lose track of which version is the correct version. Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. Bad data sucks. It kills CRM adoption, it reduces campaign performance and it confuses people. To improve data quality, we recommend a five step process.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 22, 2011
    [Information] Sales and Marketing Database Management – Think Taylor Swift, not Christina Aguilera
    It's not just job change that is eroding the quality of your data, a research study from MarketingSherpa finds that nearly half of the respondents to B2B marketing campaigns DON'T give valid contact information. contact record with incorrect information –from name spelled wrong to incorrect address. The Impact of Dirty Data.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Information] What An Advocate-Centric Marketing Organization Looks Like
    And now, as more buyers increasingly turn to more trusted sources of information to get the real skinny on products, such as colleagues and other peers instead of corporate web sites and marketing campaigns, the modern marketing organization welcomes the latest member to the family: Introducing the Advocate Marketer. See you there.)
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 9, 2012
    [Information] Social Media Policy for Employers: 6 Additional Key Policies To Update
    Confidential Information/Trade Secret Policy – Employers often have policies and/or agreements prohibiting employees from revealing company trade secrets and/or confidential information.  Before social media, employees would reveal such information orally or by copying documents, formulas, customer lists, etc. 
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Information] 9 Awful Ways We Push Customers Away
    With major gaffes like Target''s security breach, shoppers are extremely wary of where they swipe their credit cards and what information they share with businesses. Ask only for information that is absolutely essential to complete a purchase. Do not ask for the same information twice. 'Picture this. What made Patty leave?
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Information] 6 Guidelines for Exceptional Website Design and Usability
    Only use media and animations to help support content and information. If your site is English language-based, make sure information flows from left to right and top to bottom. So you're leveraging SEO and getting found online. Educational websites have a 30-60% bounce rate on average. And many times, they may never come back. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Information] Ignite Your Company To Create Content That Rocks
    We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. The event was called  Stream.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Information] Online Display Advertising, Targeting, and Capturing Leads
    Such information to gather includes: • Minimal spend. A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Information] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment? 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 21, 2014
    [Information] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
    Visit the 2014 Markie Awards page for submission details and information on previous winners. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie Awards submission deadline has been extended to Sunday, August 31.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Information] Your checklist for “safe” Influence Marketing
    Because of how the link looks, consumers know that it leads to important information relating to your post, which alerts them to any potential bias much more effectively than a simple hashtag like #AD or #SPON could. 'By Kerry Gorgone, {grow} Contributing Columnist. 1) Disclosure and Oversight. Let’s start with disclosure. Explain how.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Information] How To Blend B2B SEO Into On-Site Content Development
    Perform a search for “learn SEO”, “SEO” or other information-gathering searches and Moz deservedly ranks pretty high in search engine results. Don’t forget to link out to appropriate references and resources, designed to either enhance the reader’s experience or support / validate the information presented.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Information] 13 Solutions to Your Most Common Landing Page Problems
    Use similar terms to describe the offer behind the form on your landing page that your audience would use when searching for information on the topic. Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. right? Want to learn how?
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [Information] Top 10 Takeaways from the 2010 Content Strategy Forum
    This requires an understanding of information architecture and user interface design. relatively small number of companies are really clued in to their prospects’ online information needs. Why An Effective Content Strategy is Fundamental to Effective Content Marketing. With that understanding, you are ahead of the game.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Information] 21 Firefox Extensions Every Marketer Needs
    Extension -- Marketers today need to know where their company's online properties rank compared to the competition, and they need this information daily. Regardless of which SEO extension you install, make sure it gives you important information such as traffic estimates, backlinks and online authority. These extensions are add- ons.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • MARKETING ACTION  |  MONDAY, MAY 20, 2013
    [Information] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? It’s a lot more information…and better results… for the same investment of time. That’s the good news. But on the flip side… How do you use these tools so they augment each other? An answer.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Information] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    Wading through a sea of virtual flotsam/jetsam looking for islands of information. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. “It’s an utter waste of time. ” There! Right?
  • READYPULSE  |  MONDAY, OCTOBER 28, 2013
    [Information] Increase SEO – The Do’s and Don’ts of Content Marketing
    In short, the theory goes that corporate websites need to offer useful information – rather than purely promotional material – if they want to sell to people on the web. Content marketing is simply that: marketing with information. Content marketing is about offering information people want. What is content marketing? DON’T.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Information] How to Create a Cool Social Media Email Signature
    One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It clearly struck a cord, and traffic-wise, it didn't hurt that Guy Kawasaki tweeted the post. In fact.
  • ENGAGE  |  FRIDAY, MAY 6, 2011
    [Information] Editors Gonna Edit
    Are the queries there because there’s not enough essential information? Or are they asking for information that takes the piece beyond the initial scope? I ’m having a hard time saying this: I don’t really like being edited. I also have a hard time saying the word “edited.”) And I’m an editor. I do this for a living,” I told myself.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Information] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    There''s not a set length on the copy -- just make sure it''s informative and enticing, yet easy to scan. If you need help with making your copy informative and enticing, get a checklist specifically for landing page copy here. So why make them fill out information you don''t need? Landing Page Content. Images. Make sense?
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