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  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Information] The Wonderful Transparency of Moz
    Moz provides profit/loss data, employee attrition data, raw client number data, revenue growth information, even office space and web traffic data. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. This is the second or third time they''ve created a year end infographic. If so, why?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Information] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. So what’s the answer?
  • LEADER NETWORKS  |  TUESDAY, JULY 13, 2010
    [Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
    In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Information] ClickInsights: How to make marketing messages memorable?
    Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 20, 2012
    [Information] Make the Most of Your Blog
    Business blogs are a great way to give potential clients free information and boost your brand. Think of a blog as a neutral spot where readers can get a dose of information, make their own choice on the matter and then (fingers crossed) check out your goods or services too. Where some companies go wrong, however, is in the execution.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Information] The Complete Expert Interview Guide to Better Content Marketing
    'Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Mid-funnel research : Show leads who are researching their options why your solutions are best by providing in-depth technical information. your name).
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Information] How many inquires does it take to make quota?
    You need some very basic information to slip into the formula iii. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Put another way.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Information] How Labels works in Google Adwords; benefits of the new feature
    Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Information] 6 Ways to Make Marketing Content Snackable
    There’s a time and a place for packing in your informational punches, and it’s your body paragraphs. It doesn’t matter how valuable the information or how devoted your following, people skimming your content is just part of the game. Is it noteworthy as well as informative? meant ever. Even bellow the fold.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 30, 2012
    [Information] Retargeting: Does Bothering Your Customers Really Work?
    To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
  • PAUL GILLIN  |  TUESDAY, MAY 25, 2010
    [Information] B2B Blogging Excellence
    Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. They persevered.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Information] 7 Ways to Improve B2B Customer Service with Social Media
    Some people can get a bit snarky when posting on social networks, and some of that grows out of the informal nature of the conversations. Informal or slightly fun is okay in your responses, however, they also need to be serious. This way they can respond to questions and include links to blog posts with more information.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Information] Boost Your Sales With Big Data
    With all of the information available at their fingertips, customers don’t need to engage with a salesperson to evaluate needs and options and won’t contact suppliers until they are much further along in the purchase decision. But information proliferation isn’t a one-way street. Analytical capability.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Information] 6 Lead Scoring Lessons for Better Lead Conversion
    We would argue that 100% of those firms that implement this approach will fail to realize the full value of lead scoring unless they align their organizations to take advantage of the information.  For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects.  license.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Information] More data, so what?
    The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Guest blog by Graham Cooke, managing director of QuBit Digital. When it comes to marketing what can you do to get around this?
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Information] Payment systems for eCommerce websites: which one to choose?
    ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Business
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Information] 8 Ways SEO Should Influence Your Marketing Copywriting
    Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Information] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Information] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Information] The Marketing Industry According to Google Autocomplete
    When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. Sometimes, they''re puzzling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Information] Case study: Creating social media benefits in a regulated industry
    People are so thirsty for information if they are in a predicament. People are so thirsty for information if they are in a predicament. 'It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Financial. Pharmaceutical. In the beginning.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Information] How to Unseat an Incumbent?
    Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    See the full ROI assessment results and methodology here: [link] For more resources and the latest information visit: [link]. Marketers are investing significantly more in social media efforts, with increases from 6% to 18% percent of marketing budgets expected within five years.
  • SYNECORE  |  FRIDAY, MARCH 21, 2014
    [Information] Smarketing: What is a Service Level Agreement?
    Use that information to calculate the value of a marketing qualified lead and use that number to set the parameters for your SLA. 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Kevin and I will tell you more in the video below!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Information] Industrial Blog Sites Revisited
    They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches. Blog sites as inbound marketing hubs. Content curation.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Information] Subscribers to Free Content are NOT Leads
    Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). I’ve heard some of my manufacturing clients call their subscribers free content leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Information] Content is the Foundation of Good Relationship Marketing
    Add value to them with every visit to your site and/or download and help them make a more informed decision. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Information] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Your content has helped them make a more informed decision. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Information] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Segmentation and testing.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Information] 5 Ways to Use B2B Social Media to Improve Content Sharing
    report of this type can be used for lead generation to get contact information for prospects. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely. press release in not enough. And the people quoted in the Forbes article are the head of sales and the director of marketing.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Information] Does SEO Copywriting Limit Creativity?
    what keywords they use to find information. To balance all of that information, keep human readers coming back for more, and maintain or improve search engine rankings, SEO content creators have to be creative. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. Search Engine Land.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Information] Using Content for Inbound Marketing: Mine or Yours?
    Only the of a  curation mindset is that you don't silo that information on web page in a list where there's no context, but instead use it for a specific purpose.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Information] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    It all started with some YouTube pre-roll… We all love YouTube, and most times you’re there because you need some quick information, or your co-worker has sent you a new viral video to enjoy. 'Whether or not you currently use video marketing, you know it can produce incredible results for brands. And how do you do that?
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Information] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Information] 11 B2B Website Mistakes and How to Avoid Them
    Social media links allow you and others to share information about your site and its content. 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You choose an inexpensive host that performs poorly.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] Why is customer-centric marketing still more talk than action?
    Invest in program integration and information sharing; customer insight is of little value if locked in separate silos . Why do we hear so much talk but see so little action? Shrage’s post reminds us that behind most great innovations lie customers and clients that made those innovations possible. It is happening to some extent, of course.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Information] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return. When visitors clearly understand the value of downloading the ebook, and they're more inclined to fill out the form to obtain that valuable information. Does it stand out?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] What to Seek in an Engagement Marketing Solution
    'Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today’s self-empowered buyers find the information they want online. After all, there’s more than enough information at their fingertips on just about any topic. Is easy to use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Information] A strategy for dealing with Twitter spammers
    Use strong passwords that are long, a mixture of letters and numbers, and nonsense words unrelated to any personal information. Don’t visit their sites or ask for more information, even in fun. Part 5 of a series. Writing a series of posts on Twitter scams has been pretty depressing. What can be done about it? Just do your part.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Using Pinterest to Build Your B2B Brand
    Most B2B organizations aim to own certain SEO terms and host information about those terms on their websites to drive link traffic and increase their Google search value. Magazine , it is mandatory to have sufficient information on your profile about your business. Some are skeptical that their audience even spends time on Pinterest.
  • B2B LEAD BLOG   |  TUESDAY, MARCH 22, 2011
    [Information] How Content Strategy is Transforming an Entire Marketing and Sales Organization
    Provide information responding to business issues your prospects are facing and why it’s smart to leverage third-party resources they respect to do so. View webinar replay: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results from B2B Lead Roundtable on Vimeo. What do you want to know?
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Information] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    2) Use the Data - Despite the planning, the study, and the preparation--or, perhaps because of those things--Manning is not afraid to use information he gathers at the line. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. This article is something different. The Line of Scrimmage. That''s crazy.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Information] Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Information] 5 Common Stages of B2B Lead Nurturing
    You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Information] Content Marketing and SEO: Long Articles vs. Short Articles
    Google says that more substantial long content with really really good information is more effective and more SEO-worthy than short articles. They have more keywords to crawl, more content to digest and more information to search through. 'Longer articles are en vogue again. There is no fluff. was in TV news for 4 years. Not all.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Why Marketing Automation Software is like a set of nice golf clubs
    They should have published information immediately when these news stories appeared. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! I’ve been reading the Wall St.
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Information] Why APIs Matter
    For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Once they’re using it, it may be a good time to send them additional documentation or support information. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Blog Writing: 5 Tips to Break a Blogging Rut
    You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Read other blogs.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Information] Tell a Story to Sell a Product
    Take this information and create a customer story that will attract new customers. 'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. How can this be? You’re going to remember this forever. Turn Your Customers Into Heroes.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Breaking the Doom Loop of Sales Hiring
    For more information on this new offering and to begin adding more Challengers to your sales force, please click here to send us an e-mail; we will reply within 24 hours to schedule a subsequent conversation. By Doug Hutton. Sales hiring decisions often lead to classic buyer’s remorse. million.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 18, 2012
    [Information] 3 Steps to Make Your Sales Strategy Actionable
    SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm. 
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Information] Where B2B marketing still grabs attention in today’s communication overload.
    Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Two ways to use your B2B customer database as a valuable targeting tool.
    What Hale confirmed for me is that a company’s database has all the information needed to choose the markets a B2B company should target. There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Some companies just guess.
  • ENGAGE  |  FRIDAY, FEBRUARY 28, 2014
    [Information] The Key to Good Health (Content)
    health and wellness information is literally everywhere you look. But they’re useless, not to mention potentially harmful, if they deliver wrong or misleading information. We can’t be so focused on simplifying health information that we end up misrepresenting it. 'My first magazine job out of college was at American Health.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] 5 Important Things Japan Taught the World about Twitter in 2011
    Twitter has a rich culture of link-sharing and engaging with content, and if you are looking for a way to navigate through the Internet for targeted information, there is no better way to do this than for searching for it right in your timeline of tweets.  Thank you. We all know that Twitter is much more than that.  Faster Than CNN.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Information] 12 B2B Marketing Predictions for 2012
    I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5. Mobile 10.
  • HUBSPOT  |  MONDAY, OCTOBER 18, 2010
    [Information] Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies
    Because your prospective customers are constantly seeking information about your company, your business must produce content that is educational and builds trust. Yeah, yeah, yeah, you've heard it before: 'Content is king.' By now it's probably been beaten into your head. Content as an Essential Strategy. Think creatively about your content.
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Information] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    When they come across something that grabs their attention, they’re going to do the easiest thing they can do to get more information on a mobile device: click to call. 70% of mobile searchers call a business directly from search results. Think about the behavior of mobile searchers. That’s a lot of phone calls. m here to help you.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] The Business Case for Irrelevance
    The argument in favor of algorithms is that without them we would drown in a sea of irrelevant information. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. Try it and let me know!).
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Information] 10 Fresh Ways to Get Better Results From Your Blog Posts
    If you''re offering them helpful and relevant information, they''ll appreciate that you thought of them and might think of you more as a trusted source of information. 'Congratulations! You''ve published a blog post. the hard work is all done, right? Right? Not so fast, my friend. 1) Add a teaser to your email signature. Blogging
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Information] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Information] Swyft Offers Low-Cost Interaction Management Software as a Service
    The system can import and store additioinal information if real-time access is not appropriate. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Information] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Information] Whatsnexx Manages Customer States, Not Campaigns
    These alerts (technically, XML messages via a SOAP protocol) include whatever contextual information is needed for Whatsnexx decisions. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Information] How to use social media for lead generation
    As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. I’ve been blogging for over five years. Shifted release time from 8 a.m.
  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Information] 12 Tips for Amazingly Effective Email Subject Lines
    Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Information] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    Sophisticated call tracking and call management tools are cheap and easy to implement, and enable customer service reps to view caller information before answering the call—why are businesses not using them? 'This time of year, being scared is generally a good thing. The truth is, customers simply don’t trust you without a phone number.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Information] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    Here''s what you can do if you don''t want your personal information used for Google ads. How to Prevent Your Personal Information From Appearing in Google Ads. 'Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. but really? You know. Balance.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] Welcoming Augmented Reality to the Digital Marketing Team
    As marketing professionals continue to saturate the internet with a wealth of information, the challenge becomes how to deliver content in an innovative way. 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology. ve never heard of it!''
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Information] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Curated and well-researched information is useful. They save your readers’ time and solve your potential customers’ need for information. Aim to be the best informational resource in your industry, and you’ll outperform your competition. 'So here you are – thinking about your blog strategy and what the results could be.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [Information] Finding The Time To Tweet or Blog?
    could not imagine how-to properly do my job anymore without all the information and resources I get served on a silver plate by the people I follow and interact with. agree on the value of the information. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. check my Twitter lists.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Information] Social Media for Sales
    For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Information] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. You still need to invite your recipient to do something with the information you've just provided. How often do you think about junk mail? So what if we just. stopped producing awful marketing emails entirely? Wrong.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Information] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • SAZBEAN  |  FRIDAY, APRIL 29, 2011
    [Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
    It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Apple even released a Tech Note (31) which included a description of the dogcow: Somewhere along the line I baptized the dogcow “Clarus.”
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Information] Why Aggregation Is Not Distasteful
    Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  FRIDAY, JANUARY 14, 2011
    [Information] Content and Fair Use Online
    That’s really a big part of what social networking is — sharing information with those in your network. Content curation is HUGE online. We all share links to articles, videos, pictures, etc. However, there’s a big difference between sharing links to content and republishing. Content
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Information] ASICS uses Facebook App to Find New Spokeswoman
    As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Information] The Drawbacks with Too Much Social Media Automation
    It’s very difficult to offer information that’s not available elsewhere, and people are on social networks to be social. Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. No Interaction. No Personality. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Time to Analyze your Content: What Worked and What Failed?
    If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 1, 2009
    [Information] ClickInsights: How to choose a white paper syndication partner?
    White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. What type of information do you collect on the registration form, and can I customize it to collect information that fits my lead definition? How do you market your white papers? IT Business Edge.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] Does Facebook Work for B2B Lead Generation? Hell Yes!
    For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Hell Yes!
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Information] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
    How is information getting consumed on these devices? Tablet usage, especially for accessing news, information, and other content, will only continue to grow. As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. Which devices are more popular than others?
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Information] 4 Ways Bloggers Can Keep Their Content Fresh
    It’s fine if you think newspapers are dying and that information on what’s going on in the world is gleaned better online than in any other form. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Surprise Yourself. Bottom line?
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Information] How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
    'Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. So what happens when our KPIs are underperforming?
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Information] Sharing for Engagement on Twitter
    You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. 'Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Content is the key to engagement. Be Concise. Be Visual.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Information] How to Build a Perfect B2B Product Page
    Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? B2B purchase decisions, on the other hand, tend to take a bit longer. Here''s how to do it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Last week Facebook, made some big changes to its Pages platform. How Do iFrames Benefit Facebook Marketers?
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
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