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  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Information] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. The work and the job titles emerge. Where does social media strategy live?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Information] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    Whether you’re ready to livestream something crazy or just want to understand why so many people are “going live” these days, understanding the appeal of live video can inform your content marketing whether you choose to use it or not. It seems like every week something new happens on Facebook Live video. nofilter.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Information] The Secret To A Better Customer Experience
    Most marketing personalization today utilizes stated customer preferences (80%) and purchase history (68%) but in the future, marketers will look to social sentiment (79%), contextual behaviors (77%) and inferred emotional states (53%) in addition to time of day/week (73%) and location information (59%). The Age of Personalization. Strategy
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Information] An Intelligent Approach to Influence Measurement
    The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Information] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    While it’s easy to find information on the Web today about technology, and consultants who focus on process are rampant, there is less information available on how to attract, hire, train and retain the best people to make your demand generation efforts successful.  We’re honored to bring you insights from him.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Information] What Is CRM (Customer Relationship Management) Software?
    That's where CRMs come in: They automatically keep track of your prospect and customer information so you can focus on growing. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. What Is CRM Software? Do You Need a CRM System? but 20?
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Information] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Econsultancy ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Information] Get Found Online: 6 Principles of Quality Content
    Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. Isn’t it subjective? Be consistent.  Be human. 
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Information] Why CMOs and CIOs Are Different and How to Bridge the Gap
    read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. Let’s start with the CMO.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 6, 2014
    [Information] Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?
    But in general, writing for digital is more conversational and informal. Webpage, or Printed Book?" Are there any grammar or style differences? Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Or, is it any different? They could be wrong. Don’t assume anything.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Information] B2B Tradeshow Marketing: No Booth, No Problem
    They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. An article in B2B Magazine, No booth?
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Information] 9 Ways to Repurpose Content and Reach a Larger Audience
    As you continue to post, your visitors grow to trust your thought leadership and seek out the information you have to share. Along the same vein as videos, podcasts distribute information to your audience when they want it, where they want it, and how they want it. 9. You can increase that traction by repurposing your content. Guides.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Visits. New and Returning Visits.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] Fathom SEO Pulse: 9.10.15
    In this study, the columnist dives into why his client lost its featured snippet to a competitor and uncovers information on how to get one in the first place. It turns out that page quality, structure, author information, comments and link profiles could be factors. *The Consumer Brand SEO Pulse is now the Fathom SEO Pulse!*. link].
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 5, 2011
    [Information] 4 Great Ways to Get More Facebook Fans
    In today’s world, giving out your company’s Facebook information can be just as important as giving out your phone number of email address. The need for quality, solid information doesn’t stop just because you’re on Facebook.  If you think of Facebook as just a fun way to keep up with old friends, think again.  Follow these 4 tips: 1.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Information] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    But when you produce content that surprises, informs and delights, you don’t have to market it. If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Information] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    We''ll update this post with more information once we have it. One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. This design is for web only, but it should look familiar -- it''s very similar your personal profile layout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 19, 2015
    [Information] Content under attack … and a solution
    Instead of posting a link that can drive views to my site and services, Facebook is rewarding publishers who post the entire piece of content, as it collects more information and displays more ads in the process. This has been a depressing week for me. They are simply coding and iterating. Let’s throw it out there and see what happens.”
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Information] SEO Tips from the Cosmos to Your Content
    What surprised me most about our conversations was that challenges marketing leaders and freelancers face truly informed each other. After all, for a freelancer who’s developing personal brand, understanding how to find the keywords that inform stories is crucial. The next time you step outside on a quiet night, look up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 10 Innovative Marketing Events Happening in 2015
    The Marketing Profs Forum is a smörgåsbord of marketing information and topics. Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! Here is a compilation of events to inspire you in 2015. SXSW : March 13-22 all over Austin, TX.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] Media and Mobile: What the Future Holds
    Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. The messaging is human, the article reads like the quality of any other Next Web article, and the information is attention-grabbing, share-worthy, and helpful. How do you create consistent experiences across devices?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. And guess what?
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    It serves the purpose of guiding your visitors to the information they need to begin evaluating your firm. For more information on creating an effective website, check out our free Lead Generating Website Guide. Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 7. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? 2.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Information] 7 SEO Copywriting myths that will not die
    Is your company operating on old SEO writing information? The end result: companies are infected with bad information and do things the wrong way. Another based their entire SEO strategy on bad information from an SEO vendor. Are you sure? Don’t write another word until you read this post. That’s scary stuff. People.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Information] B2B Email Lists Buy Guide
    160+ years before “big data” became a popular term D&B was collecting information about businesses. Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Which is scary! ZoomInfo.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Information] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    To mitigate communication challenges, JetBlue set up a robust internal network to keep all social media teams informed and get information to and from every airport efficiently. But Laurie''s team empathized with their customers on Twitter, informed them, and tried to help whenever they could. JetBlue No big deal! Social Media
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 6, 2015
    [Information] Are you optimizing your website search?
    They are telling you that they think you have this information on your site–that’s why they are searching for it. I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” “Well, yeah, the technology part, but we do the content.” ” Oh. Uh huh.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Information] 3 Ways to Keep Your MarTech Stack Tidy
    recently realized how many gadgets are in my kitchen drawers and cabinets, particularly the ones sitting in the cabinet informally designated as the “kitchen graveyard.” It includes a few popcorn makers, juicers, and all kinds of widgets for chopping, slicing, dicing, squeezing, and other tasks that I can’t even recall. De-duplication.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Information] 5 Make-or-Break Moments for Your Marketing Campaigns
    Relative to user expectations on the internet, are you giving something in exchange for the user’s information that demonstrates reasonable reciprocity? Find the sweet spot for each piece of collateral to ensure you get the information you need without causing prospects to hightail it from your landing pages.  . Content Connection.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Information] 5 Webinar Mistakes to Avoid
    Mistake #5: Not using the information collected during the webinar. “I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton. There’s so much more information you can collect.” Do you conduct webinars of your own?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] Copywriting 101: The Principles of Irresistible Content
    If you have no choice but to get into bits per second and gigabytes, inform the reader what you’re talking about using simple terms. Make an offer: Discount, bonus, free information. Highlight value: Get your informative report, join our exclusive community. “I can’t write.”. It’s also a fat slice of baloney. You won’t write?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Information] Best Practices for Marketing and Sales Alignment: Working Through the Funnel – Part 2
    Was the information provided by the telequalification representative accurate? Ideally, 90-100% of the information should be accurate. If you’ve read Part I of our story, you already know how much work goes into building a solid top of the funnel. Understanding the evaluation process, and what makes someone your target customer. 2.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Information] The Introvert's Guide to Running a Meeting
    In any case, having this information can help you recognize certain habits, which in turn can help you lead more effectively. 2) Set aside (quiet) time to form an agenda. With this information, not only can you go forward with a renewed sense of confidence, but also, you have a greater understanding of what helps you to be a strong leader.
  • BIZIBLE  |  WEDNESDAY, MARCH 16, 2016
    [Information] How To Apply The Scientific Method To B2B Marketing
    Like all good marketers, we’re avid readers and listeners -- consumers of information. Using the information you learn during the Recording Results phase, the scientific method requires data-driven marketers to go back to their hypothesis and modify it based on the results. The Scientific Method. It starts with an observation. Testing.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Information] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. With access to all of the important aspects of Google+ in one place, marketers will be able to better manage their ad campaigns, content, and public information -- making all of our lives much easier.
  • ACT-ON  |  WEDNESDAY, OCTOBER 21, 2015
    [Information] What’s an Open Marketing Ecosystem? And Why Should You Care?
    Is this type of information your cup of tea? Kindle book by Pete O’Dell: Silver Bullets: How Interoperable Data will Revolutionize Information Sharing (Full disclosure: I edited the first edition of Pete’s book). Yes, there are a lot of buzzwords in our industry. Open marketing ecosystem” may not be one of them. Go for it.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Information] Focus on Revenue is Not New Marketing Thinking
    Ideally, marketing should be informing our respective organizations which customers and prospects to target, because as marketers, we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. . Peter Drucker is attributed with saying that ?
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Information] What to Do When Rebranding Is Your Only Option
    Use it to inform your audience of the upcoming changes, and informally poll them about their thoughts on the rebranding. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. branding
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Information] 5 Ways for B2B Companies to Engage on Twitter
    Sharing information on Twitter that you found valuable for your B2B operation helps to both demonstrate your stake in the industry and recognize users you follow on Twitter as valuable sources of information. When appropriate, offer your own commentary on the tweet or its linked information. Original content. Retweets.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Information] The Content Marketing A-Team
    They understand the multi-channel, multi-format needs of today’s busy buyer or consumer and designs content and channels that deliver information quickly, visually, easily and in formats that work for the web and the mobile devices that are becoming larger and larger sources of traffic for much of our content. Editor. Content Curator.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Information] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    Here are some suggestions for how to do that: Visual – Visual people process information through their eyes, and are therefore drawn to content types they can see, such as infographics, videos, and SlideShares. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information] 11 Helpful Resources for Improving Your Business Skills
    For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Business podcasts serve as a great way to stay informed and inspired when you're on-the-go, like on a run or during your commute. Business" is quite a versatile topic with many components. My last tip here?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    Does it make our audience  feel closer to the brand?   Is the information  timely ? We’re here at Social Media Week 2014 in NYC! Panel Description: . Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. What they want for the future?
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Information] 3 Ways to Use Tableau to be a PPC Rockstar
    Finally, we have an example of a time of day metrics dashboard used to create an informed day parting schedule. hope these examples of how Tableau can be used to manipulate paid search data have not only been helpful and informative but can get you just as excited as I am to jump into my data every day! Reporting. Data Aggregation.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Information] How to Market a Conference Using Twitter
    This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. You can tweet about everything from informative speakers to interesting presentation takeaways. To an extent, the more your post, the better your chances to inform people about your event. Twitter.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Information] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This could link to a v-card or your social media profile so contacts can add your information to their contacts or add you as a LinkedIn connection before you even leave the event! I don't know how I ever lived without my smartphone. Here are the best tips that I've found: 1. Social media on the go. Mobilize your blog. Use QR Codes.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 26, 2013
    [Information] Culture Always Wins: Closing the Cross-Cultural Sale
    Before coming to ITMSA, Dan moderated conferences for Information Week on behalf of sponsors including IBM, Dell, HP, and Silanis. He holds an MBA in finance and research methods from Columbia Business School, with additional graduate work in statistics, data mining, and geographic information systems Your leads may be perfect.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Information] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    People seek valuable information online, while they easily avoid banner ads and blatant promotional messages. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Information] 5 Easy Ways to Streamline Internal Communication
    In today’s world, it’s easier than ever before to access information and communicate from anywhere. Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. Send a company newsletter. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Information] 5 Big Marketing Lessons From Kickstarter
    Sometimes this can be as informal as a chat over coffee. And it proves you can be entertaining and informative at the same time. by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Share email.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Information] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. For decades, the B2B marketer has been a manager of projects. And now there’s a budget cut.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Information] Brand Reputation Management Requires CRM- Guest Post
    ” Contact Information. The lesson learned: Do not bury your customer service information four or five clicks deep into your site. If you’re directing customers to contact you via live chat or email, put that information on every page of your website. Delivering Happiness is a project and book by her and Tony Hsieh.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Information] Content marketing’s $40 billion miss
    Nearly two-thirds of IT decision makers said they routinely scan the information and then throw it in the trash. Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Like this post?
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 7, 2011
    [Information] Sunday Post : Stretch your mind with a TED presentation
    But on the weekends, he is a dad and husband who loves to share useful information with fans. Love these TED presentations, where the brightest minds on Earth share their wisdom. Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# On the weekend, we strive to expand your mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Information] Break the mold: Why content marketing needs to be like a chalupa
    Exploding information density and competition for limited attention has dramatically changed the economics of the space and what it takes to succeed. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. Thinking like a media company. Taco Salad.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • HINGE MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Information] What Every Managing Partner Needs to Know About B2B Research
    Often, only minimal information is available, and the stakes are high. You can collect data specifically to meet your firm’s information needs, which is called primary research. When you lack solid information about your market, you’re forced to make decisions with blinders on. B2B Research Defined. Bottom line?
  • LEADERSHIP  |  TUESDAY, FEBRUARY 11, 2014
    [Information] 5 Essential Ingredients of B2B Relationship Marketing
    What happens when you really work those quality leads—feed them valuable information, help them understand what’s going on their market, show them ways to resolve daily challenges, and then… they decide not to buy from you. Give them useful information to aid their efforts and they will respect you for it. Love is in the air. Respect.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Information] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    That customer feedback can then inform your marketing strategy. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.  If your campaign is part of a pipeline reheat initiative, interview the sales person, check the account history and past marketing data to get it right. and V3B.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Information was gathered for all 15 established BrandVoice advertisers listed in the BrandVoice discovery page. Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. Do they really get the benefit of the media company’s audience? Conclusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] B2B Email List Guide: Buy, Rent or Build Your List
    For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Your Turn.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Information] Blog Disclaimer
    Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. Guest Blog Disclaimer. From time-to-time we have guest bloggers post on our site.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Author: Chandar Pattabhiram Hey, you talkin’ to me? But today’s digital, social, mobile world has made it very hard to drive that cycle. Evolution #1: Marketing is in the drivers seat.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] When it Comes to Marketing Platforms Extensible Is More Sensible
    This guide uncovers tips to help marketers d efine marketing and communication goals with a data audit, b e more strategic with the information you’re collecting and accessing and a lot more. Extensible platforms provide a richer and more integrated user experience. Toggling back and forth between systems is nonsensical.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 6, 2017
    [Information] Business Leaders are Turning to Personalized Marketing for a Competitive Edge
    Further, 63 percent said they will improve online product information and services. New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. Identifying the Need for More Personalized Marketing.
  • LEANDATA  |  WEDNESDAY, APRIL 27, 2016
    [Information] Lead-to-Account Matching Is Only the First Step
    Segmenting:  At LeanData, we also are helping marketers segment leads by account-level information. Your vital business information never leaves Salesforce. Chances are you’ve been hearing a lot lately about “lead-to-account matching.” On one hand, all of the that talk is music to my ears. James Crane. It was inevitable.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 1, 2015
    [Information] What You Need to Know About Aligning Content to the Buyer’s Journey
    Social media activities, browsing preferences, reading habits, and even relevant hobbies can also have a bearing on what information matters most to them. When discussing content marketing best practices, it’s rare to go even ten minutes without making note of how important it is to align content to the buyer’s journey. Why is that?
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Information] From Mealy to Meaty: How to Create Better Content
    Could you set up a basic calculator, so they could input their specifics and get personalized information back? Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. For B2Cers, the figure is 77%. So what to do?  . Yes. 5.
  • SNAPAPP  |  THURSDAY, JULY 2, 2015
    [Information] Don’t Judge a Canvas By Its Cover
    SnapApp Canvases are a great way to serve up engaging and informative content to your audience, not to mention an excellent platform for lead generation. In our first example, we’re sending prospects on a quick “journey” to inform them about the product in a fun way before presenting a lead form.  . Animate Your Landing Page.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Information] How to Prepare for Your Next Job Interview
    This free iPhone app (Android coming soon) pulls together interesting information about people you''re going to meet. Once you discover those connections, get coffee with them and conduct informational interviews to learn about the company. Applying for jobs isn''t easy. To start, your resume should be immaculate. Let’s be honest.
  • BIZIBLE  |  THURSDAY, JANUARY 26, 2017
    [Information] A Deep Dive Into Two Examples Of Predictive Marketing
    Wouldn’t it be nice to have a well informed source of help to make these decisions easy? Based on this information marketers can gain better control of their destinies. What is the core reason vacations are so great? The absence of serious decision-making. Example 1: Using Predictive Marketing To Decide Who To Target. But which one?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Information] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. In this blog post, I present a few of the key research metrics and advice. Content is King? Content may indeed be king.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Information] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. Become a trusted source of information and content for your industry and the challenges its professionals face. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Why buy?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Information] Is Pinterest a Good Social Media Marketing Investment?
    by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here. Recently, Pinterest has seen its growth skyrocket. Twitter – 140 million.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Information] Email Design: Our Favorite Newsletters
    Is it informational? It’s informative, friendly, and sometimes even fun. You’ve heard it before, and chances are, you’ll hear it again: “Email is so last decade.” ” But wait! Before stepping away from your inbox, take a second to check the numbers. Sounds pretty good, right? It is.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Information] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” In the days before Google, Amazon, and social media, clients relied on salespeople for information. Even the most informed clients don’t always recognize exactly what they need to solve their problems. We’re always “on.”
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • CONVERSIONATION  |  WEDNESDAY, MAY 2, 2012
    [Information] Putting Customer First in Practice: a Humble Example
    People who come to learn from her, have been heard, will be satisfied and served in a well-informed way. Sometimes ‘small’ examples and experiences can help you illustrate a more important point. Somewhere else in the same hotel are the speakers. Among them, Kristin Zhivago. You’re maybe even bored with the message. You could say I am.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 2, 2016
    [Information] Sustainability: Top 100 Influencers and Brands
    There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). MAPPING THE COMMUNITY. TOP 100 INDIVIDUALS. Download The Full Report.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. Demand Generation Trending
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Building an ICP will also inform your customer acquisition strategy. won’t be very successful. Sales knows this best.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Building an ICP will also inform your customer acquisition strategy. won’t be very successful. Sales knows this best.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
    They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Technology & Learning.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Information] Social Media Marketing: Top 100 Influencers and Brands
    Understanding this will inform every element of your overall strategy, and you have more means of establishing this than any time in history. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. WHAT ARE THE EXPERTS SAYING? jeffbullas. GIMME!
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Information] How to Create Marketing That's Actually Helpful [Printable Checklist]
    For companies, Jay says the only way to truly stand out amidst this information overload is to either be amazing (“Be like Zappos!”), which can be hard, or be useful -- a much more practical option. PCH didn’t fetch all the information to create the app from scratch. Except, of course, you don’t charge.) Here’s what it looks like.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Information] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? Maybe it was one that made you stop and think.
  • LEADERSHIP  |  TUESDAY, MARCH 29, 2016
    [Information] Millennials Love User-Generated Content
    When asked about various sources of product information, 74% of the millennials cited conversations with friends as being trustworthy. In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Information] 6 Success Factors for Adopting Marketing Automation
    These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience. Are you getting ready to implement marketing automation? Congratulations!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Information] Can you adapt to radical social media marketing change?
    According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly.  The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  It makes a lot of sense. So there. 
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