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  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Information] Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Information] Content Marketing and SEO: Long Articles vs. Short Articles
    Google says that more substantial long content with really really good information is more effective and more SEO-worthy than short articles. They have more keywords to crawl, more content to digest and more information to search through. 'Longer articles are en vogue again. There is no fluff. was in TV news for 4 years. Not all.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [Information] An Introduction to Twitter Lead Generation with Lead Generation Cards
    Send informative, funny, and witty tweets daily. Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. 'How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Research is essential.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 2, 2014
    [Information] Keep consumers clicking on your online videos
    The best rule of thumb is to make your information as concise and entertaining as possible. 'Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Information] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Information] Why APIs Matter
    For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Once they’re using it, it may be a good time to send them additional documentation or support information. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Blog Writing: 5 Tips to Break a Blogging Rut
    You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Read other blogs.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Information] No Leads from Social Media? No Excuses.
    Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. I, for one, don’t think the reasons are that complex.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Breaking the Doom Loop of Sales Hiring
    For more information on this new offering and to begin adding more Challengers to your sales force, please click here to send us an e-mail; we will reply within 24 hours to schedule a subsequent conversation. By Doug Hutton. Sales hiring decisions often lead to classic buyer’s remorse. million.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 18, 2012
    [Information] 3 Steps to Make Your Sales Strategy Actionable
    SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm. 
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Information] Where B2B marketing still grabs attention in today’s communication overload.
    Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Two ways to use your B2B customer database as a valuable targeting tool.
    What Hale confirmed for me is that a company’s database has all the information needed to choose the markets a B2B company should target. There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Some companies just guess.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Information] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    Here''s what you can do if you don''t want your personal information used for Google ads. How to Prevent Your Personal Information From Appearing in Google Ads. 'Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. but really? You know. Balance.
  • ENGAGE  |  FRIDAY, FEBRUARY 28, 2014
    [Information] The Key to Good Health (Content)
    health and wellness information is literally everywhere you look. But they’re useless, not to mention potentially harmful, if they deliver wrong or misleading information. We can’t be so focused on simplifying health information that we end up misrepresenting it. 'My first magazine job out of college was at American Health.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Information] 12 B2B Marketing Predictions for 2012
    I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5. Mobile 10.
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Information] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    When they come across something that grabs their attention, they’re going to do the easiest thing they can do to get more information on a mobile device: click to call. 70% of mobile searchers call a business directly from search results. Think about the behavior of mobile searchers. That’s a lot of phone calls. m here to help you.”
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Information] 6 Lead Scoring Lessons for Better Lead Conversion
    We would argue that 100% of those firms that implement this approach will fail to realize the full value of lead scoring unless they align their organizations to take advantage of the information.  For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects.  license.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Information] Swyft Offers Low-Cost Interaction Management Software as a Service
    The system can import and store additioinal information if real-time access is not appropriate. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Information] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Information] Whatsnexx Manages Customer States, Not Campaigns
    These alerts (technically, XML messages via a SOAP protocol) include whatever contextual information is needed for Whatsnexx decisions. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Information] How to use social media for lead generation
    As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. I’ve been blogging for over five years. Shifted release time from 8 a.m.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Information] 12 New Year's Marketing Resolutions You Can Actually Keep
    Why you should make this resolution: Analytics can provide amazing insight into your marketing campaigns and inform changes that could significantly improve your results. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Information] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
    How is information getting consumed on these devices? Tablet usage, especially for accessing news, information, and other content, will only continue to grow. As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. Which devices are more popular than others?
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] Welcoming Augmented Reality to the Digital Marketing Team
    As marketing professionals continue to saturate the internet with a wealth of information, the challenge becomes how to deliver content in an innovative way. 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology. ve never heard of it!''
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Information] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? where?, and how?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] Does Facebook Work for B2B Lead Generation? Hell Yes!
    For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Hell Yes!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Information] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. You still need to invite your recipient to do something with the information you've just provided. How often do you think about junk mail? So what if we just. stopped producing awful marketing emails entirely? Wrong.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Information] How to Build a Perfect B2B Product Page
    Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? B2B purchase decisions, on the other hand, tend to take a bit longer. Here''s how to do it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Last week Facebook, made some big changes to its Pages platform. How Do iFrames Benefit Facebook Marketers?
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Information] How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
    'Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. So what happens when our KPIs are underperforming?
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Information] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • SAZBEAN  |  FRIDAY, APRIL 29, 2011
    [Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
    It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Apple even released a Tech Note (31) which included a description of the dogcow: Somewhere along the line I baptized the dogcow “Clarus.”
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Information] Why Aggregation Is Not Distasteful
    Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  FRIDAY, JANUARY 14, 2011
    [Information] Content and Fair Use Online
    That’s really a big part of what social networking is — sharing information with those in your network. Content curation is HUGE online. We all share links to articles, videos, pictures, etc. However, there’s a big difference between sharing links to content and republishing. Content
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Information] ASICS uses Facebook App to Find New Spokeswoman
    As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Information] The Drawbacks with Too Much Social Media Automation
    It’s very difficult to offer information that’s not available elsewhere, and people are on social networks to be social. Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. No Interaction. No Personality. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Time to Analyze your Content: What Worked and What Failed?
    If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 1, 2009
    [Information] ClickInsights: How to choose a white paper syndication partner?
    White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. What type of information do you collect on the registration form, and can I customize it to collect information that fits my lead definition? How do you market your white papers? IT Business Edge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Information] Social media: Sowing the seeds of panic?
    Social media, a technological lifeforce that unites, inspires, informs, educates, and delights us, clearly also has the power to maim. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity.
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Information] 4 Ways Bloggers Can Keep Their Content Fresh
    It’s fine if you think newspapers are dying and that information on what’s going on in the world is gleaned better online than in any other form. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Surprise Yourself. Bottom line?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Information] Online Reputation Management: Defending Your Company from Google Defamation
    Call it curiosity, or call it a matter of ego, but we all want to know what kind of information is out there about us and what people are saying about us on the Web. Simply put, consumers are turning more and more to the Internet as a way of informing and validating their purchasing decisions. This is not a matter of vanity.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Information] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    holding statement is something you can put up on your website or blog that lets your audience know you're working on a large-scale issue and will update them when you have more information. In the event of a crisis, what information would you need to trust that the situation is being handled well? Why is it important to be fast? hours.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] 5 Ways Sales Will Continue To Evolve
    Better alignment with marketing :  The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Information] Cool Stuff Manufactured in America
    You will find lots of useful information on their site and if you like, you can join and get involved. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Click here to view the embedded video. Click here to view the embedded video.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. 'The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Information] Three Tips for Improving Content Marketing ROI
    If you force people to give you their information for content that is too product-focused or salesy, they will resent it. 'Content marketing is now a way of life for B2B businesses. Obviously the best way to do this is to generate valuable, engaging content. Put High-Value Content Behind Registration Forms. Content shouldn’t be a dead end.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Information] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    and that the information sent is normally what that keeps the relationship alive. 'by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. 7.03%.
  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Information] 12 Tips for Amazingly Effective Email Subject Lines
    Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Information] Set the Record Straight: Marketing Automation vs. Email Programs
    By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. From that we downloads another case study; this time the web form asks a little more information, like company name and job title. Standard email programs are limited in identifying hot prospects.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Information] Social Recruiting: Focus On Engagement Rather Than Promotion
    Simply look at the current ways you are using social media in your hiring strategy and ask yourself this:  What proportion of your social media use is aimed at engaging potential hires, informing people about you as an employer and interacting with candidates as they consider applying for – and joining – your company? To inform.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Information] Social Media Event Marketing – 6 Things to Do Before Your Event
    Here are 6 things that you should consider to implement before your next event to both increase participation as well as have a more informed and engaged audience. Next make sure that you let all of the speakers and sponsors aware of these social properties by informing them of the URLs well before the event. Event Marketing
  • VISIONEDGE  |  WEDNESDAY, JULY 11, 2012
    [Information] Creating a Strategy Roadmap for Marketing Operations
    Once you have the information from the first step, the next step is to assess the current marketing operations capabilities and performance and to compare this against other marketing operations practitioners. 'Not long ago few B2B companies had a marketing operations function. Lead the charge for marketing performance measurement processes.
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] The Five Metrics that Must be on Your Marketing Dashboard
    Again, we can use this information to reallocate the budget to ensure that marketing is contributing to each of the business outcomes identified by the senior leadership team. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?”
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Information] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Use this information to discover how to set the direction and focus of your small business brand. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Information] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Albee: Get into the nitty-gritty details and provide helpful information about solving problems that specific prospects care about. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Well, that’s the point, really.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Information] Best Twitter Guides, Tips and Tools of 2010
    What types of information are worth sharing, beyond blog posts? You might gain information, competitive intelligence, insight,  a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Which companies are really succeeding on Twitter, and how are they doing it? Tweetvolume.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [Information] Forget the C-Suite, the Money’s in the P-Cube
    The P-Cube takes its strategic priorities (we hope) from the C-Suite so you may find some of the hot buttons for procurement in that information. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. An ugly pen and pencil set?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [Information] Finding The Time To Tweet or Blog?
    could not imagine how-to properly do my job anymore without all the information and resources I get served on a silver plate by the people I follow and interact with. agree on the value of the information. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. check my Twitter lists.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Information] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Social Media Marketing Tips, Tactics and Guides.
  • 3D2B  |  TUESDAY, MARCH 4, 2014
    [Information] What Your Optometrist Can Teach You About Email Marketing
    The doctor gains a little more information about your eyes with each test, and discovers the best prescription to help you see more clearly. For more information about 3D2B, visit www.3D2B.com or call +1 718-709-0900 or +39 06 978 446 60 (EMEA). 'A/B Testing for Eyes and Email. Test, measure, and optimize with A/B testing. Open Rates.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Information] Ifbyphone’s Salesforce.com Integration Named One of TMC’s Products of the Year!
    When a call comes in from an existing customer or prospect, Ifbyphone instantly triggers a screen-pop with information from Salesforce.com on the lead, contact, and organization. When a new lead calls your business, Ifbyphone creates a lead record in Salesforce.com and auto-populates the contact number, lead source, and other information.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 10, 2013
    [Information] Join @ckburgess and @mnburgess for a @SocialEmployee book signing at #PivotCon Sponsored by @Dynamic_Signal Oct 15-16 in NYC
    For a full list of speakers, and to get more information on the conference agenda, please visit the Pivot Agenda page. 'If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m. To register for the conference, click here. Promo code is BlueFocus  .
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Information] Thoughts on the History of Social Networking [Infographic]
    Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). Digital social networking started the day that two computers could communicate with each other and send messages between people. News & Notes
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Information] Stop with the 4 Letter Words!
    So stop with the argument that they want technical sales information. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client.   Which is fine. 
  • B2B VOICES  |  FRIDAY, MARCH 2, 2012
    [Information] Let’s Talk Social Media: We Agree to Disagree
    While financial services can’t produce the beautiful images that car companies can in social media or sell products like coffee shops and clothing stores, we can develop the ideas and social currency that many people rely on to make informed decisions. You can view my presentation at SlideShare. Is Facebook just for friends?
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Information] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Four days have passed and the prospect hasn’t contacted you or visited your website for more information, so an email is sent offering an eBook on their topic of interest. 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Information] B2B Company Websites
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. The challenge is serving diverse contact and information needs. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Information] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    It usually gets asked by an admin assistant or a trusted influencer who is responsible for gathering initial information. They may not know and/or be authorized to discuss additional information about their website redesign. A New Year and a new website mean new leads and sales opportunities. Content comes before design.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Information] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    As you look through the infographic below, consider how this information impacts how you are marketing, communicating and reaching out to business executives and leaders. 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. Please share your thoughts below.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Information] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    think you will find the following information valuable, which Circle S Studio also emphasizes in their infographic: Essential Components For A Successful B2B Online Marketing Program. 'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy.
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Information] Infographic: Online Advertising Trends for Education
    But if you’d like to stay, I’ll offer up some suggestions on how you can utilize this information: Online Advertising : Over 50% of inquiries come from Google/Bing. 'This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. What does this mean?
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Information] How Social Media are Challenging the Old Media Business Models
    There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes.
  • E-QUIP  |  MONDAY, AUGUST 11, 2014
    [Information] What Client Surveys Tell Us
    Clients depend on timely information and updates to meet internal deadlines, manage budgets, satisfy reporting requirements, and allocate time and resources. 'I''m in the midst of doing another client survey, this one the sixth I''ve performed for a very successful engineering firm and long-time client of mine. This is stating the obvious.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Information] 15 things marketers should stop doing and thinking in 2011
    Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
    For example, where are consumers and what are they doing while they are seeking the information? Only collect information you intend to use to create a more relevant experience. Having a SoMoLo marketing strategy makes it easy for consumers to find anything related to your business. Must-Have’s in any SoMoLo Strategy: 1. CONVENIENCE.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Information] 17 (of the) Best AdWords and SEM Guides of 2011
    Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Information] How Pandora Leverages Personalization in Email Marketing
    In every email that Matt sends, he tries to include a personalized bit of information pertaining to the user's playlist and previous activity on the site. In order to truly engage with your email subscribers, you have to use the information they shared with you. Are you a Pandora listener? Know Your Business. Really granular, we hope.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Information] How to Use Web Analytics to Become a Better Marketer
    Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Additionally it will give you the information to know if social media is actually working and which email campaigns are driving traffic. Ways To Leverage Web Analytics to Become a Better Marketer.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Information] Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs
    For more information on Provocative Selling, click here. Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Information] A 13-step crash course in digital marketing
    'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [Information] Is the era of PR over?
    On the contrary, they asked me to explain the story I was working on and supplied that information to the CIO or their subject matter experts prior to the interview. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. Guard dog PR. Placement PR.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Information] Google AdWords' New Ad Rank Formula: What You Need to Know
    An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. 'In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change?
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    But the more useful your information, the more prospects will respect you — and the more likely they are to hire you when they have a problem they can’t handle themselves. You may want to require some information to download some of your more valuable and lengthy material, like a comprehensive article or an ebook.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Information] Pick Up the Damn Phone — or Suffer the Consequences
    But even if you gather all the social intelligence available on a prospect, that information isn’t going to give you much of an advantage over your competitors, who have access to the same tools and information. After hearing that bold statement, I knew I needed to share her thinking with you. Check out my interview below. JILL: Wow.
  • ANNUITAS  |  WEDNESDAY, APRIL 23, 2014
    [Information] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 31, 2011
    [Information] Sales Leadership: Making Monday’s Marvelous
    Have your information ready, make the meeting worthwhile, positive and set the tone for your desired culture. Sales Leadership: Making Monday’s Marvelous. However, as a sales leader you need to be prepared before that alarm goes off on Monday. had also set aside my clothing for Monday and after a final packing of few items, I was on my way. 
  • E-LIGN  |  MONDAY, JULY 29, 2013
    [Information] 4 Tips to Advertise Your Local Business Online
    Potential customers will also see promotions, pictures, videos and any other information you provide. 'When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. While these forms of advertising have their place, they aren’t as efficient or measurable as online marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Information] B2B Marketing Survey Says Email and Twitter Work
    As usual, I have to provide information about the source of the survey, which few bloggers ever do. 'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Contact New Incite today.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Information] Countdown for a Successful Rolling Product Launch
    Establish credibility with your stakeholders by sharing information and asking questions. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. I’ve included some of them in my countdown.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 6, 2012
    [Information] 5 Reasons Your B2B Website Visitors Don’t Trust You
    Your company history doesn’t include information about the last five years. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Improve Service with a Customer Touch Point Map
    They will like you more for the effort and you will get information you may not have known before. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. “What’s that?”
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