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  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Information] 15 Examples of Brilliant Homepage Design
    The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. That's right. What makes a homepage brilliant, and not "blah?" 2) Mint.
  • CONTENT MARKETING TODAY  |  THURSDAY, MAY 19, 2011
    [Information] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
    learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. They will look to you for information that will help make them smarter and more successful. Your Sales Team Must Be Content Marketers, Too! He was a unique, colorful, and brilliant character. Why is that important?
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [Information] Creativity with Blogger; using it to make quality websites beyond the Blog
    The slideshow functionality is a Flash movie that is generated by Picasa using the "embed" functionality; when the page loads it gets the photos and ordering information necessary and automatically creates the new Flash file, no coding necessary and no extra software required. Why did we do it? How did we do it? And the result?
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Information] 3 Google Analytics Tips for Content Creators
    Analytics informs you on what kind of content works and helps to refine and define your strategy. Here are three tips to help inform your content creation strategy using Google Analytics. 'If creating content is part of your daily routine, the process has likely become as natural as breathing. That’s where analytics come in. Promotion?
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    But the more useful your information, the more prospects will respect you — and the more likely they are to hire you when they have a problem they can’t handle themselves. You may want to require some information to download some of your more valuable and lengthy material, like a comprehensive article or an ebook.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Information] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Instead of typing out paragraphs and paragraphs of copy explaining what a free download is and why you should download it, you could convey the same information in just one photo. Embarrassed, I quickly went to the offer to see where I had gone wrong. Turns out another internet. person. That''s when hit me. Well friends, that''s what we did.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Information] This Week in Digital Strategy 10.4.13
    This was another busy and informative week in the world of digital strategy. 'Happy Friday, everyone! We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. Our own Brett Borgeson wrote a great piece as a guest blogger about the SMAC Stack for MITX. They risked lost traffic and sales.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 2, 2013
    [Information] Take a Lunch Break With 4 Great Mobile Marketing Case Studies
    46% of mobile users say they are unlikely to return to a website they had trouble accessing from their phone 1.Visitors to mobile site could access general information, but couldn't perform basic transactions such as booking hotel rooms or show tickets. 'Happy Friday, everyone! This week’s focus is all about mobile. Vegas.com.
  • ENGAGE  |  MONDAY, FEBRUARY 20, 2012
    [Information] How to Set the Table for Word of Mouth Marketing
    This is sure to pay off since  93%  of customers identify word of mouth as the best, most reliable source for ideas and information on products and services. I f I play my cards right you’ll tell your friends about this post. Maybe you’ll even share it through Facebook or Twitter. Word of mouth can actually be a social function in itself.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Information] How to Create a Wildly Successful Facebook App
    You never know who might be watching and who can see what information about you. Zada further explains; “It’s kind of a horror movie that has no blood, no guts, but there’s this person that you don’t want looking at your information. If you haven’t had a lollipop lately, you should try this one. ’ 3.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Information] 10 Fascinating and Festive Holiday Infographics
    This data from eCampus.com uses information from Amtrak to outline the number of dollars spent to get home in time to do their laundry. It's that time of year again. With 2012 staring us in the face, let's take a fun look at some interesting infographics that will give you a boost of holiday cheer and make you smile. How Much Will You Spend?
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Information] 8 Steps to Achieving Search, Social & Content Marketing Success
    Often times, when people are searching online, they are looking for answers – but the other half of the time, they are looking for information and education before making a purchase decision. Your main goal is to research and figure out what information your prospects are looking for. Why content marketing? Strategy development.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 23, 2010
    [Information] We love technology, but we love marketing more!
    We could use the information to see how people respond to ads and optimise them based on this. Poster sites, information screens, sat navs etc etc. It looks like ‘re-targeting’ is all the rage at the moment – following people’s behaviour and providing them with relevant content. great! Facial recognition technologies! No brainer.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [Information] Finding The Time To Tweet or Blog?
    could not imagine how-to properly do my job anymore without all the information and resources I get served on a silver plate by the people I follow and interact with. agree on the value of the information. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. check my Twitter lists.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MARCH 6, 2014
    [Information] 80+ Leading Business Experts Share Their Top Sales Secrets
    Information will be presented by executives of rapidly growing sales teams and best-selling authors. 'Join me at the 2014 Sales Acceleration Summit. The brightest minds in sales and marketing will share their secrets in a rapid-fire series of online presentations you won''t want to miss. Grant Cardone , author of Sell or be Sold.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Information] Why Marketing Is So Hard
    Of course, it’s not perfectly predictive, but it does provide good directional information to create some context around this discussion. 'A version of this post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion here. Marketing is hard. So where are the results? Inbound
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Information] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Be sure to include your (brief) company overview, latest press releases, product data sheets, and company spokesperson contact information. If you keep up with chatter from the hashtag, you may find that a prospect is seeking information via Twitter. See my previous tradeshow post for what to include in your press release.).
  • VOLACCI  |  MONDAY, FEBRUARY 10, 2014
    [Information] Must-Attend Drupal Events of 2014
    encourage you to continue reading, however, I will share a few good links from the beginning as to where you can find more information about these events. Each site obviously has more information about their respective event and I hope you continue on with your own research to determine which event(s) you plan on attending. Other.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Information] Social Media and Lead Generation: Know Your Measurements
    These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
  • INBLURBS  |  TUESDAY, SEPTEMBER 20, 2011
    [Information] Social Media Marketing Daily Tasks or How to eat an Elephant?
    They feel that they need to handle an avalanche of information and requirements to get the necessary steps done. Inform them with interesting and share worthy content, solve problems, answer questions and simply stay in touch with them, stay visible! And I fully agree with this. Discipline is a key factor! Be creative. Lead Nurturing.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Information] Three Ways to Build Links in the Age of Google Penguin
    Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? Internal Links.
  • SAZBEAN  |  THURSDAY, MARCH 3, 2011
    [Information] 3 Methods for Connecting Marketing & Sales
    This can be difficult without additional resources and tools, but you may find that much of the connections come just from sharing information. Having problems getting sales and marketing to work together? Try to relate to individual people, not just sales and marketing as groups. Do new tools need to be put into place? What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Is Your Teleprospecting Team Supporting Too Many Outside Sales Reps?
    feel more comfortable emailing and calling the outside reps I support throughout the day with questions and information on potential leads. As a Business Development Rep for our clients, I’ve worked on a variety of projects in which I have had to support a variety of sales reps. So far, this has worked out well with the leads passed over.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Why You Need To Demand A CRM
    So it’s crucial to be able to make sense of the data that matters to your daily business responsibilities – doesn’t matter if it’s Sales, Marketing or Customer Service – we rely on good, accurate information so we can make the best possible decisions to make us and our team successful. This was not the 80’s, or even the 90’s for that matter.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Information] Have You Refreshed Your Insides Sales Training Program?
    There is a fine line to walk when training, how much information is too much? I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 9, 2010
    [Information] How Conscious Are You Of Your Prospects Time?
    Problem is we get into the unconscious mindset of extracting as much information as we can without taking a breath. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you? From what I’ve seen, all too often it can work against you.
  • FUNNEL FOCUS  |  TUESDAY, SEPTEMBER 14, 2010
    [Information] Thought Leadership Interview: Ardath Albee Shares More Secrets to Content Marketing Effectiveness
    What additional offers can you make to attendees given the information the webinar exposed them to? Ardath Albee’s section of The Quintessential Marketing Automation Guidebook shared several     approaches to help you Use Content Intelligence to Drive Pipeline Momentum. Select a target audience, segment or persona. Make a list.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Information] Ifbyphone’s Salesforce.com Integration Named One of TMC’s Products of the Year!
    When a call comes in from an existing customer or prospect, Ifbyphone instantly triggers a screen-pop with information from Salesforce.com on the lead, contact, and organization. When a new lead calls your business, Ifbyphone creates a lead record in Salesforce.com and auto-populates the contact number, lead source, and other information.
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 27, 2010
    [Information] Social CRM: The Latest Evolution for Managing Customer Relationships
    Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.
  • FIFTH GEAR ANALYTICS  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Marketing Data Security: Accessing Corporate Resources From Offsite Securely
    Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. Avoid accessing corporate information outside of the VPN. Kevin Gilbert. ACCESSING CORPORATE RESOURCES FROM OFFSITE.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Information] 13 Events You Should Attend In 2013
    The session content focuses on transparency, accountability, information sharing and collaboration, as well as how these shifts are accelerating how businesses go to market. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. Las Vegas, NV. Miami Beach, FL.
  • THE POINT  |  TUESDAY, JANUARY 8, 2013
    [Information] Email Marketing 101: No-One Cares About Your Product
    Am I going to download free product information, view a demo, what exactly? An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product. But so what?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 5, 2012
    [Information] Equipping the Sales Force of the Future
    But there’s a big structural driver behind the phenomenon, as well – it’s the elimination of information asymmetries thanks to the internet and buyers’ greater sophistication with it. Why is it happening? There are some cyclical factors; tight organizational budgets mean more pre-purchase scrutiny, for instance.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Information] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    Regardless of whether you are a top marketing executive or a marketing automation enthusiast, adding these to your blog feed can have a wealth of information streaming straight to your mailbox. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. B2B Marketing Insider.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Information] The Mi6 Tweekly: Week of September 13, 2010
    Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. The Right Marketing Mix: Online vs Offline, what’s the right balance?
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Information] Beer Brewing and Inbound Marketing: The Surprising Similarities
    Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The right ingredients and a bit of patience are what make up both of these fine practices: beer brewing and inbound marketing. Shucks.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Information] Innovators Wanted: Marketing to Generation Live
    Like the rest of Generation Live, he is comfortable with (over) sharing and expects instant access to games, information, media, and friends. 'Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Gen Y and Gen Live Personas.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Information] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    If you’re interested in reading this 90 page best practice guide for further information on how to implement these top tips on email marketing, you can download it here. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2011
    [Information] Company Blog: What Can You Expect From Them?
    By being informative, creative and reliable in what we say, and the examples we give, we build trust with our readers. Blogs can play an important part in your overall marketing plan. have found that we are getting more activity as far as page views on our blog than our website. These are a few things you should expect from a company blog.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Information] Lessons in Crisis Communication From the Amazon Cloud Outage
    Since Google Chrome was kind enough to inform me when I tried to refresh the page that other users were also experiencing difficulties, I knew the issue wasn’t limited to me. In the age of social media, customers (as well as bloggers and reporters) will turn to many sources for information besides just your official pipeline.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 6, 2011
    [Information] Top 10 Social Media B2B Posts in First Half of 2011
    If not, read on to find some great information to help you with social media for your B2B company. Whether it is a list of stats, tools, examples or a way to do things, blog reader like having their information organized into lists. The following list is based solely on page views, as determined by Google Analytics.
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 11, 2009
    [Information] Sales 2.0 Conference: The Real-Time Economy
    Increasing access to real-time information and collaboration with people like them--none of which was pervasive just a few years ago. reinventing sales information. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 Co-Creation - buyers want to be involved. Sales 2.0
  • WINDMILL NETWORKING  |  TUESDAY, JULY 5, 2011
    [Information] 4 Things Triberr Reminded Me about Twitter
    The process can be completely manual if the user changes his or her settings, and there is also an option of rating a blog post with positive or negative “karma&# to inform other bloggers whether or not they should manually approve the tweet. Fast forward to 2011. What is Triberr? Why Use Triberr? Why the Complaints Against Triberr?
  • HUBSPOT  |  TUESDAY, JULY 9, 2013
    [Information] How to Tackle the Most Common B2B Sales Objections
    If the issue is a far-away budget allocation decision, you’ll need to get more information. By getting more information about prospects’ processes, you’ll be able to be much more helpful to them. 'Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. is in place.”
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Information] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. These are targeted ads with information about the product the visitor has shown previous interest in.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Information] Providing 'Big Data' To Your Clients
    see this idea as part of the core of what Thomas Redman refers to as “informationalization” and always looking to add more data and information into your service. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    For more information about this year's event , check out Mack Collier's review. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! With that said , AG had a great week as well.
  • JUNTA 42  |  THURSDAY, JULY 22, 2010
    [Information] Marketers Act Like Publishers, with One Exception
    Believe it or not, people are consuming more information than ever before. Jeremy Victor just published two excellent articles on how to think and act like a publisher ( part 1 and part 2 ).    It's strange, all this talk about being a publisher today. Who would want to be a publisher today?  Lots of publishing going on.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 20, 2012
    [Information] Make the Most of Your Blog
    Business blogs are a great way to give potential clients free information and boost your brand. Think of a blog as a neutral spot where readers can get a dose of information, make their own choice on the matter and then (fingers crossed) check out your goods or services too. Where some companies go wrong, however, is in the execution.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, SEPTEMBER 11, 2012
    [Information] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
    LinkedIn has Quality: LinkedIn’s user-supplied information is often better than Google for researching a prospect because their profile contains information that the person entered about themselves. Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. Make sure you sign up now! _.
  • MODERN B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Information] 3 Marketing Automation Lessons to Learn from Your Favorite 90s One Hit Wonders
    Were you really interested in hearing more Snow after the huge hit “Informer”? by Dayna Rothman I was driving to work the other day and the song “The Freshman” by the Verve Pipe starting playing on XM radio’s Lithium channel–the Lithium channel being my all-time favorite 90s alternative music station. Try to keep it fresh! Probably not.
  • SYNECORE  |  TUESDAY, MARCH 5, 2013
    [Information] 5 Content Marketing Guidelines for Catching the Big Fish
    Produce content that has a value, whether it is educational, informational, or entertaining; the kind of stuff that’s worth returning for. Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Appropriateness to Your Target Audience. Frequency and Type.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Information] Ebooks and White Papers: A Complementary Pair
    For a great example of this, see the Lumension ebook, 7 Things Every CEO Should Know about Information Security.) I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Information] Ebooks and White Papers: A Complementary Pair
    For a great example of this, see the Lumension ebook, 7 Things Every CEO Should Know about Information Security.) I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Information] Formulas for B2B Marketing
    This strategy is more active because adding new information to your website tells search engines to crawl it more often, update records as to what can be found there and increase its placement in the search rankings. Knowing all of this information can help funnel that prospect into a sales lead with real potential. The trifecta.
  • STORIES THAT SELL  |  MONDAY, NOVEMBER 1, 2010
    [Information] Traits of the Perfect Success-Story Interviewee
    The former option will result in the best quotes and information for your customer stories. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. Not only is the customer satisfied with the solution, but the customer has become a true evangelist.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 13, 2010
    [Information] Trade Show Tricks to Maximize B2B Marketing ROI
    Instead, scan the attendees’ contact information and send them a custom package after the show. Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Be a speaker at the conference.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 14, 2011
    [Information] Marketing Case Study: How I Got Results from LinkedIn
    On the day the show opened in San Francisco, the San Francisco Chronicle picked up my client’s product launch information. Tweet. m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers.  Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  Could I help them? Yikes!
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Information] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
    Dont for get your audience wants information that is relevant and meaningful. Dont for get your audience wants information that is relevant and meaningful. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. But lately, Ive watched some really bad webinars and webcasts. The results.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Toward a New Knowledge Society
    analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? For that matter, what kind of network do we Too much connection and information propagates too want for quickly ourselves? Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. No â??peersâ??
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 28, 2012
    [Information] Pushy or Persistant: Is There a Difference When it Comes to Salespeople?
    Its a judgement call, based on how often you have received conflicting information, their perceived mood that day, etc. Part of being a salesperson is having to stay on top of your prospects and active sales opportunities. Bob Marsh   This is probably one of the key things that differentiates the decent salesperson from the great ones.
  • WRITTENT  |  MONDAY, MAY 13, 2013
    [Information] 4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy
    If you found an article that offered unique information or benefits, was very useful, specifically solved a problem, and did it all in a timely fashion, wouldn’t you read the whole thing? So what are the 4 U’s and how can you use them to write more powerful headlines and copy? Urgent. Unique. Useful. Ultra-specific. are timely. useful.
  • ENGAGE  |  THURSDAY, APRIL 5, 2012
    [Information] Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them
    To read more about author tagging, check out Google’s Webmaster Tools guide to author information. “T here are three difficulties in authorship: to write anything worth publishing — to find honest men to publish it — and to get sensible men to read it.” Next came the launch of their own social network, Google+.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Information] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    is testing the placement of menus, related searches, and search query information -- but there aren''t too many details yet about when the design will roll out. 'Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Yahoo! search results page testing.
  • FUNNEL FOCUS  |  THURSDAY, MARCH 31, 2011
    [Information] Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
    For example if you see a trend that a slow down or disengagement occurs at a specific point in the sales cycle, you can identify what specific concerns or issues might be causing it and take action to provide information at the right time to address  the concern before it appears and prevent sales funnel leakage. Engage Zone. Discovery Zone.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Information] The 4-Hour Marketing Workweek
    If you still find yourself staring at a blank web page unsure of what to write, there's a simple formula you can follow to ensure all the information you need to convey to visitors is taken care of. Then, go into a bit more detail about your elevator pitch, explaining some of the key pieces of information the offer will divulge.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 22, 2013
    [Information] Referrals: Give Before You Get
    That means getting some key information: What services does Mary offer? We all network for one reason: to find business.  But guess what?  That’s only one part of networking. The other part is helping your colleagues.  Networking is a two way street. Don’t sit around waiting for a referral.  Give one first. Mary hasn’t given you an intro yet. 
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Information] Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results
    Moreover, seeking contextually-specific information when they need it, they’re relying on inbound channels more than ever before.  For more than a decade, the marketin g industry has been espousing the benefits of 1to1 marketing: increased response rates and revenue, reduced churn, greater customer loyalty, etc. 
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Information] Analytics at Work in the Ever-changing World of TV
    Gathering information about usage patterns, beyond the physical location in which the consumer resides, provides great insight into who the consumers are, how they’re accessing content, and on what devices. Television used to be simple. These channels brought you a variety of shows. You’re no longer stuck on the couch.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Information] Thoughts from the Cable Show: Consumers were front & center
    It gives consumers access to social channels, where they can chat with their friends while watching their favorite programming or sports event; it serves up additional, relevant information quickly and easily (think IMDB during the Oscars); and can even offer consumers a way to better engage with the content on the primary screen (e.g.,
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 18, 2012
    [Information] Today, Social Media Goes Public
    We can analyze these connections to derive all sorts of interesting information. This week we are hearing all about Facebook’s IPO. While this is driving financial types into a complete frenzy - Data, Analytics and Marketing folks are viewing the event as validation of the future of targeted marketing. What do you think?
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Information] E-books: More Than a New Marcom Fashion
    A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic.    . Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. Facebook, Twitter). Book Drawbacks.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 7, 2011
    [Information] Small Business Website Woes? Get it to The Geek
    Down the road, when you’re ready, call your Geek and have them add some pages or update the information. Did you know that almost half of Canadian small businesses don’t have a website? There are lots of well-documented reasons why small business websites are such a sorry lot: other priorities; too busy. fear of screwing it up. Address.
  • INSIGHTIQ BLOG  |  TUESDAY, JULY 5, 2011
    [Information] Unica Campaign: Target Customers Based on Proximity to a Location
    With that said, it’s difficult to pull lists based on a contact's locality without having detailed information or intimate knowledge of the surrounding areas (neighboring counties, zips, states - when the event is on the border). But if you are structured like most companies, there is typically a single national office pulling campaign lists.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 28, 2010
    [Information] Nurture Your Prospects. Don’t Drown Them. ……or Starve Them.
    key aspect of lead nurturing is the ability to provide valuable education and information to your prospects up front, to become a trusted advisor.  Your prospects are like plants. Give them the proper attention and they’ll grow (into clients). On the other hand, you can “drown” them with too much attention or “starve” them with too little.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 20, 2008
    [Information] ScienceSampler: Organizing PDF papers in your computer using iTunes
    iTunes messes up my pdf collection (album art/information etc) because it deletes all my Album/Artist etc information: "By default, when you add PDFs to your iTunes library, iTunes copies them into the folder where it keeps its data, leaving you with two copies of the document on your hard drive. ScienceSampler. 4.22.2007. Why iTunes?
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. 'Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 13, 2012
    [Information] Fearless Competitor is back and better than ever
    But one of the main reasons for blogging is for Search Marketing Optimization and Google’s recent algorithm changes put a high priority on recency (how fresh is the information?) In betting, we just doubled down again. This blog is now lighting fast. Used the Genesis framework (state of the art). It was a huge improvement. Not anymore. 
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Information] Our latest marketing project – Protegrity USA
    That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. Protegrity USA has a wonderful product, vaultless tokenization. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [Information] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
    Collaboration, connections, and real-time information are what drive results for B2B teams today.  What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. If you are attending the Sales Management 2.0 Conference in Philadelphia tomorrow, look for the man wearing this special name tag.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Information] Mad Marketing TV Episode 1 is done
    Hosting this show may be the best marketing campaign on Earth as I interview top marketing experts to deliver actionable information. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 9, 2011
    [Information] Mad Marketing TV premiers in just one week (+ 1 day)!
    Join our  guest host , Jeff Ogden of  Find New Customers , as he interviews marketing experts and provides constructive business information you can start using now. One week from today is the premier of the B2B Marketing show Mad Marketing TV. Ever feel like you’re being pulled in a thousand directions at once?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Information] Our Fav Posts, Week of October 24
    The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Information] New approach in remarkable content
    For more information, contact: The Jellyvision Lab Inc. The Holy Grail of marketing content is interactivity. While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing)&# is very entertaining and makes an excellent point, it’s passive on the part of the viewer. We watch it. Emails. Blog posts. Video.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 28, 2009
    [Information] Lead nurturing — critical but poorly understood
    It’s process of sharing compelling and interesting information that builds trust with target clients, regardless of their timing to buy. I had the opportunity to be interviewed two times last week. Both of these interviewers want to speak with me about lead nurturing. What’s lead nurturing? My answer surprised the interviewer.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 2, 2009
    [Information] 7 Simple Steps to Get Started With Content Marketing
    It’s hard to stand out with content because so much information is already freely available on the Internet. Share information and Link to Others. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. Focus.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Breaking the Doom Loop of Sales Hiring
    For more information on this new offering and to begin adding more Challengers to your sales force, please click here to send us an e-mail; we will reply within 24 hours to schedule a subsequent conversation. By Doug Hutton. Sales hiring decisions often lead to classic buyer’s remorse. million.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 18, 2012
    [Information] 3 Steps to Make Your Sales Strategy Actionable
    SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm. 
  • SAZBEAN  |  FRIDAY, DECEMBER 24, 2010
    [Information] Best of 2010 – Measurable Effects of Old Spice Viral Campaign
    Interactions While its a bit more difficult for an outsider to see this information, the number of interactions with the brand can be measured via the number of tweets, comments, posts, shares, etc. 2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! from a combination of sources.
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Information] Do Personal Passions Make You a Better B2B Blogger?
    The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. Tell us more!
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Information] Primal Thinking
      After that initial little giggle among a few friends, I did a VERY informal survey.  I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!"   Get it? My gal friends  got the pun.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 9, 2013
    [Information] How Your Inside Sales Team Can Make the Most of Lists
    This type of list is simple to go through and should not take a lot of research, as you can speak with the contacts and/or administrators to confirm the titles and contact information for the correct people. 'One of the first things we train new hires on is how to navigate a list in Salesforce.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 24, 2013
    [Information] 3 Lessons Learned from Lost Inside Sales Clients
    Setting appointments or getting quick pieces of information can make or break some prospects, so you want to be sure your reps are available and able to connect. When clients end an engagement, it can be for many different reasons: budget, end of a campaign, decision to try a new inside sales team, restructuring within the company, etc.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Information] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Your small business strategy should aim to engage your end user by providing up-to-date information on the topics they need to know, even if they aren’t perfectly aligned with your product. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Information] Five Ways To Avoid the "Valley of the Social Tools"
    We recommend developing a RACI diagram to include departments who need to be informed about the outcomes (e.g. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. However, well-conceived social business is far from frivolous or transitory.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Information] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    What we forget is that despite the distance and arguably impersonal nature of talking to people via the tiny computer in our hand, the correct definition of “network” (for purposes of marketing, that is) is this (also from M-W): an informally interconnected group or association of persons (as friends or professional colleagues). The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Information] How to Use the Social Web to be a Star at Work
    According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly.  A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Information] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Steady as you go, writing at least twice a week, at least 300 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend.
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