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  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Information] Market Research: A Key Component of Professional Services Marketing Plans
    It's much broader and yields more strategic information. An online survey will never capture the same insights as an interview, but a well crafted online survey can still reap valuable information. Open-ended questions give participants the opportunity to provide detail and volunteer information you may not have anticipated.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Information] The Speakers at the Social Tools Summit #SocialTools15
    for our Social Tools Summit Twitter handle @socialtoolssmmt and […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • NUSPARK  |  THURSDAY, FEBRUARY 18, 2016
    [Information] Matching the Offer with Buyer Mindset: The Website Dilemma
    For example, most people landing on your blog are looking for information to make their lives easier and may not even have a defined problem. They’re trying to get more information about your company and its qualifications, so they are in the Evaluation stage. She’s spending a lot of money on a funeral and a high-end casket. Awareness.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Information] 10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
    We''ve also accompanied each insight with lots of information to help you improve your own inbound strategy in 2013 and beyond. We hope you get a lot of valuable information from the report that helps improve your own inbound marketing strategy, and please do share your own personal takeaways in the comments -- we would love to hear them.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    ” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Information] 9 Mobile Apps Every B2B Marketer Should Try
    The app helps you make sense of all today’s information-inundated digital world. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As Let’s face it: we’re tethered individuals, marketers perhaps even more so. Our mobile devices have become part of us. InTooch.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Information] S%*t PR People Do That Journalists Hate [SlideShare]
    Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. I began my marketing career at a political communications consultancy in Washington, D.C., How to Make Your PR Smart and Lovable. 1) Go beyond Google. never works.
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Information] 15 Presentation & Public Speaking Tips that Rock
    In every slide presentation, I include a number of short links for people to get additional information about something I’m discussing.  In the last three presentations, I’ve had 189 people download items directly from the presentation.  I use bit.ly Since 2007, I’ve presented well over 300 times in-person or online.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Information] Don't Let Uninspired Compromise Ruin Your Homepage
    But as they thought about it, unexpected new information surfaced: Most of the customers were buying milkshakes in the morning to keep them happy and full on long, boring commutes. With this information, the fast food company was suddenly able to focus on improvements that made the milkshake better at the job it was hired for. job #2.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    If your business has a strong web presence, you probably know by now that if you work on generic goals or leads then Google Analytics is your one stop shop—providing a wealth of information on how your site is performing. How can I work toward overcoming the biggest online marketing challenges? Using Rich Media To Convert Random Readers.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Information] How to Analyze Your Blog Posts: A Beginner's Guide
    In this post, I'll dig into what each of these four different scenarios might mean and how you can turn that information into an actionable plan for the future. If someone can get the same information on your website without filling out a form, they probably will. What about which types of blog posts to write? How to promote them?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Information] How to Create an Effective Video Marketing Strategy
    Kristen shares a lot of good information here, so we wanted to give this post a bit more time in the limelight. If you’re like most people, you’d prefer the richer medium of video, since it conveys far more information in an easier, more engaging way. Benefits of Using Video. Devising a Video Marketing Strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Top Takeaways from SMX West 2015
    While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Rankings Don’t Mean Jack.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Information] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Why the alignment?  pmosenson@nusparkmarketing.com.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Information] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    The app seems built for people who consume information on the run. The goal is to pull in all the information you need into one screen that you can quickly access in the hallway with one hand on your phone and the other on that triple grande latte you love so much. Yeah, this post isn''t going to help that at all. From the Reviews.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 22, 2011
    [Information] How are successful salespeople leveraging social media for selling? Part 2of3
    It’s no longer an issue of not having any information ahead of time, the issue is that there is an overwhelming amount of personal insights available. Sifting through it to find the relevant information you can act on today appears to be the challenge at hand. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Drupal Resources for Marketers
    Visit Drupal’s website (especially drupal.org/community ) for information ranging from basics for newbies to extremely in-depth community-wide conversations about complex projects. There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Hope you find this helpful; enjoy.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Information] Live Streaming: How to Extend the Moment Beyond Now
    With this information, organizations can use live streaming as an integral part of their demand generation and internal communications initiatives. There’s a saying that goes, “You have to be believed to be heard”. Physiology. Tonality. Verbiage. If you had to guess, which one of these three things would you guess has the biggest impact?
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Information] Do Lead Conversion Rates Go Down On Fridays?
    This is great information, but alone, it isn’t enough to change our media plan for Fridays. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 24, 2015
    [Information] 5 tips for hiring contractors
    It’s important to provide this information for contractors to help them “get” what your company is striving to achieve. Sometimes there just aren’t enough hours in the day when it comes to completing tasks for your business. Before you hand out assignments to contractors, however, you should first consider these tips: Get it all in writing.
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Information] 5 Ways BIG Data Can Be A BIG Deal for B2B
    Think carefully about whether you really require expensive data management and warehousing tools to handle petabytes of information that you cannot put to best use. This social data will help to provide your company with near real-time information about sales and marketing efforts. Source: Wikipedia ). So What Can You Do Now?
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Information] A Guide to Email Subject Line Creation to Optimize Open Rate
    There is a lot of information online that buyer’s research. The most important thing is to engage your audience and inform them they should open emails when they get them. The information should be relevant and fresh. Today, the process has been undergoing changes because of the rise of online techniques. Mail Marketing
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Win at B2B Video Marketing
    Think : Educate & Inform. Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] 4 Tips to Attract More Readers to Your Business Blog
    You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Information] Why Writing Guest Posts Should Be Very Important to You
    Placing posts on other blog help your potential audience to associate your name with high quality information. Guest posts not only bring links, they bring an audience for your content marketing. Not only do you get links pointing to you, but some of the audience comes along too. in his recent e-book. Guest Blogging Enhances Your Authority.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. 10) It''s Not Dead Yet.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Information] 10 Steps to Effective Online Marketing For Small Businesses
    Generosity is Also King – Another key part to attracting customers is your generosity in giving away information, access to tools, etc., Calls-to-Action – It’s important to provide something of value that solves a problem for visitors in exchange for their contact information. image by: ExtraNoise ).
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Information] All Online Digital Roads Lead to Google Plus
    Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Information] 5 warning signs that your website sucks
    Bounce rate is what happens when customers view a single page on your site without drilling deeper into your information. Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 1, 2011
    [Information] The 8 Most Common Sales Mistakes
    Increasingly, customers are more informed and are seeking to ensure no time is lost. 7. I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. You have seen my posts on Marketing Mistakes. Not knowing your strengths. —– Photo Source.
  • HINGE MARKETING  |  THURSDAY, MARCH 17, 2016
    [Information] The Symbiosis of Business Development and Marketing
    The BD team also uses information to search for tangential opportunities, such as which associations should they join, what offers should they provide. When that information is shared with marketing, and combined with market research data, marketing has what it needs to compose highly relevant and impactful content. You get the idea.
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [Information] The Research Methods of Social Buyerology
      Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers.  Image by smemon87 via Flickr.   Undoubtedly bringing a heightened awareness to understanding the social buyer today. 
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Information] Better Calls To Action = More Conversions
    You share useful information. But your content must do more than simply inform. For example, a hyperlink in a blog post to related information on your site is a good example of a third-tier CTA. In this post for the Content Marketing Institute , Mark Sherbin tells us the three types of CTAs and four ways to implement them.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Information] How to Recruit Top Talent Using an Inbound Framework
    An easy way to gather this information is to survey employees or other stakeholders in the hiring process. Sometimes they just want to find out more about your company or learn about relevant opportunities -- so make sure you're making that information readily available and provide them. It’s easy to hire with a short-term mindset.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Information] [Video] A Surefire Way to Differentiate From Your Competitors
    Prospect, all the information you requested about our company is in this handout. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] VR Email Tests That Could Boost Your Results, Too
    “ 2) Keeping it Simple -  As marketers, we’re never ones to be short on words, but including too much information in an email can sometimes backfire. So the trick then becomes being clear and concise and giving just enough information to interest your customers. higher open rate. Run any interesting email tests of your own?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] How to Become the Best Blogger in Your Niche
    What will the reader do with the information? You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.”
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Information] 5 Tips for Better Website Usability
    When you’re looking for specific information on a web page, you probably don’t want to read a novel to find it. Instead, users quickly scan web pages to find the information they’re looking for. Controlling this “hierarchy of visual information” is crucial to great usability, and can be accomplished in many ways. Second?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Information] 10 Marketing Terms You Need To Know – Pt. 1
    It allows the customer to start the purchase cycle through one channel, say a help chat on your website and continue down the conversion funnel through any channel they choose, without any of their information being lost along the way. Many companies like Salesforce and Marketo offer software programs for B2B marketers. See what I mean?
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Information] 9 Personality Quiz Examples For Content Marketing
    Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Marketo walks the line between silly and informative, marrying a fun approach with a meaningful impact. Why is that?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Information] 17 (of the) Best AdWords and SEM Guides of 2011
    Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline. 
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 17, 2014
    [Information] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    64% of CMOs have either an informal or no process to manage their marketing automation ( ANNUITAS Group ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. mean, who would’ve imagined that lip syncing would have such a come back? Why is this such a huge problem? Gartner ). Content Marketing Institute ).
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Information] The Do's and Don'ts of Using Vine for Marketing
    That means it's important your videos are appropriate for anyone to consume, even if they can't really "use" the information in them. It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information] 7 Tips for Finding and Managing Amazing Freelancers
    Always share as much brand or industry knowledge and information as soon as possible. Sharing this information will make them feel like part of the team and help everyone stay on the same wavelength. And absolutely worth the money. So where do you find these freelancers? Many of my freelancers came through personal recommendations.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Information] Create a Content Series for Industrial Marketing
    Put these higher value content behind simple sign-up forms for lead generation (Readers are more likely to part with their contact information if they find value in your blog posts). Happy New Year! The question – what do we write about? The answer – create a content series. There are many advantages to this content marketing strategy.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 14, 2013
    [Information] Why to Use Video in 2013
    simple slideshows composed of still images and supplemented with voiceover and background music are far more engaging than a plain old image; they can deliver more information to close the sale. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. View Original Article
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Information] A Thought Leadership Marketing Strategy Based on Research
    But not just through your lens, well informed as it might be. You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. This information in turn helps you understand how to talk about and message around those services or solutions. Why is this?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Information] B2B Marketing Insider Top Posts Of 2011
    And apparently, this information is in high demand as this post took a top 5 spot with tons of traffic, huge social sharing and some decent comments. I’m not sure why we are obsessed with lists at the end of each year. know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Have The Right Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Information] New program focuses on non-profit digital leadership
    Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Information] Google Algorithm Update Makes Authorship WAY More Competitive
    The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. What is Google Authorship?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • CONTENT STANDARD  |  TUESDAY, APRIL 19, 2016
    [Information] Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
    The existence of a file, or even the file’s content, doesn’t always convey enough information, as is often the case in simple file sharing apps. With large teams, increasingly working remotely, relaying this information is critical for efficient and effective communication. Accessibility. Let me explain. belong in our app).
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Information] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    If your webinar platform tells you when viewers are multitasking, block or tune out that information. Instead, remember at all times that your top goal is to be engaging and informative. This series of six tips is for the presenter who wants to hone their skills and raise their game. Encourage interaction. Lectures are boring. license.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Information] Always Be Improving: The 5 Rules of A/B Testing
    Gleaning one useful bit of information from a campaign can take you much further in your ability to connect with your audience next time. 3. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. And it can’t just be a one-time event. Always Be Testing the Market. Plan ahead .
  • LEANDATA  |  WEDNESDAY, APRIL 27, 2016
    [Information] Lead-to-Account Matching Is Only the First Step
    Segmenting:  At LeanData, we also are helping marketers segment leads by account-level information. Your vital business information never leaves Salesforce. Chances are you’ve been hearing a lot lately about “lead-to-account matching.” On one hand, all of the that talk is music to my ears. James Crane. It was inevitable.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Information] How Much Do Your Leads Cost?
    tell them that they need a whole lot more information than that (decision makers and influencer data and business issue, compelling event and a sense of urgency) to call a lead sales-ready and worth sales’ time to pursue. Understand the price you are paying for your leads and then optimize. Have additional decision makers been identified?
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Information] B2B Content Marketing Execution: We’re Not as Mature as We Think
    To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results. July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Information] B2B data decay and list rental – buyer beware!
    Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To obtain the full report email me John.Coe@B2BMarketing.com ). Here are three examples of the incorrect information from phone verification done by Adeptpros:  (The last names of contacts are withheld for privacy reasons).
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Information] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    That’s a staggering amount of information to wade through; and quantifying your title and message whenever possible can allow your web copy to stand out among an abundance of information. Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Be Honest.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Information] Four Priorities for Hiring an A+ Marketing Team
    For example, personas are created for all positions and include information on where they may hang out online, key topics they may be interested in discussing, etc. Today, marketing leaders are faced with pipeline and revenue targets that are outpacing their budgets. Start with a philosophy and structure the team to support company goals.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Information] Content Marketing Mania – Q&A with Joe Pulizzi
    Check out the definition from CMI [link]. Q: How was content marketing evolved in the last few years in your opinion? A: Just a few years ago, there were only a few channels available where consumers could get their information. If it doesn’t maintain or change a behavior, it’s just content. Understand the who. link].
  • BIZIBLE  |  THURSDAY, MARCH 31, 2016
    [Information] How Attribution Solves 7 Common Marketing Problems
    Using that information and tying it to revenue from organic search, or revenue from direct traffic, allows you to definitively say whether brand marketing efforts are working. The full-funnel, granular data provided by attribution gives marketers the information they need to forecast with confidence and accuracy. Model/Channel Bias.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Information] How to Monitor and Improve Your Site's Load Time
    If your business operates in multiple countries, you can look at using a content delivery network like Cloudflare , which stores your website''s information closer to the user''s location. Despite the seemingly instant nature of the web, information and content often have to travel long distances before it gets to you. Sound familiar?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. Increase Engagement Post Sale. Encourage Advocacy.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Information] How to Pick Content Topics That Appeal to Professional Services Executives
    Establishing your credibility through informative content can go a long way in gaining your prospect’s trust. Remember: a well-informed content strategy is a successful content strategy. Professional services executives lead busy lives. So, how do you pick content topics that will appeal to professional services executives?
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Information] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Information] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. What did they do when they visited the website? What content did they view or download?
  • SALES ENGINE  |  THURSDAY, MARCH 17, 2016
    [Information] Content Marketing is More than a Branding Exercise
    Search engines are the new outlets for information, and traditional sales departments have less influence. Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Information] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    That’s why this game is perfect.  It teaches some valuable information to online marketers, without taking up too much time.  Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.  Marketo sees this type of quiz as content, similar to a white paper or webinar. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Information] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can receive alerts, hot lead reports, and detailed information about Web site visitors. You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Information] 7 Tips for Using Buyer Personas in Lead Nurturing
    Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Information] The Growth of Video and Mobile Marketing; Key Stats and Trends
    While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Companies need to understand this paradigm shift and adapt. Video Posts
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Information] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? NewsCred ). 2.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Information] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Information] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! – Seth Godin (Best Selling Author).
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Information] Upcoming Event: How To Build A Demand Generation Machine With.
    Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Sign up. Get all the articles via email.
  • CINTELL  |  WEDNESDAY, FEBRUARY 24, 2016
    [Information] Habits of Customer-Centric Marketers: Q&A with Julie Carey
    The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call. We share personas, or information about our buyers, with the rest of our company by conducting in-person and virtual trainings, and layering detail into our enablement materials.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • AMPLIFINITY  |  WEDNESDAY, OCTOBER 14, 2015
    [Information] Share the wealth with referrals
    asked if anyone who considered themselves informed cared to talk to me about them. First of all, my friend referred me through a Facebook post to this website, and then the website is chock full of great information and referrals to bring your retirement goals to the next level. Lately I have a new hobby. Crowdsourcing for advice.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Information] Why Your Business Should Go Mobile
    Free services such as DudaMobile allow you to enter your URL and it pulls information off your website. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Believe the data, your customers are exercising that option daily.
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Information] Is your SEO content suffering from Useless Box Kit Syndrome?
    Instead of reading the “same ole, same ole” on your site, they’ll be presented with the information they need in a fresh and interesting way. Your company is blogging on a regular basis. Your site has all the social media bells and whistles. The video shows a black box with a switch on top. The box looks cool. White papers? Product images?
  • PR MEETS MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Information] 5 Easy Ways to Get Started with Video Marketing
    Informal mobile interviews can be effective for capturing quotes or short interviews from industry experts you normally wouldn’t be able to schedule. I’ve found this to work best when attending industry events. In this post I’ll highlight my top 5 recommendations to address the first two points. Everyone owns a phone. link].
  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Information] Leveraging Social Networking for B2B Lead Generation
    This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales. Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C).
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 14, 2009
    [Information] Relationships Salespeople's Biggest Competitor
    Quite simply, the reason that you, as a B2B salesperson, are invited to meet with prospects is because you carry the promise of unique and valuable information. The reason is access to information. The major search engines do a great job of providing access to generally available information, opinions, and perspectives. Google.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Information] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. The oldest question in business is how to drum up more customers. Create a Discussion. Turn Customers Into Sales Members.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Information] Thoughts on #Socialnomics 2014 by Erik Qualman
    Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SAZBEAN  |  THURSDAY, JANUARY 23, 2014
    [Information] Tips for Local SEO
    Neighborhood retail, Berlin (Photo credit: La Citta Vita) Local search engine optimization (SEO) could be the end-all, be-all for your business if you rely entirely on a local retail establishment, if you only do business in a certain area, or if you are the type of business people are likely to look for via their phone. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 12, 2013
    [Information] Using eBooks as a Lead Generation Incentive
    The exchange of contact information for information we deem valuable is almost a no-brainer (at least until we wonder why we’re suddenly getting more spam email). Pick a Topic In order to hand you their contact information, your target audience is going to want some information they deem valuable. What
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Information] How Tech Buyers Consume Content: New Findings from TechTarget
    The reality is that if your content is not available for them to proactively download and/or store away then whoever’s is will be chosen for the “grand catalogues&# of information that these buyers are constantly building and referring to along their purchase paths.&#
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] Content Strategy Within The Design Process – Smashing UX Design
    highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.”. Via Scoop.it – Content Marketing Now.
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