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  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    'Happy Friday, Sales Prospecting Perspectives readers! We’ve decided to do something different with the recap this week by providing even more articles for you to read. We’ll include 5 articles from other blogs and the keep the usual recap for Sales Prospecting Perspectives. Learn to be a great business writer and love the language. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Information] Returning from Vacation? Organize Your Inside Sales Work Life
    Once you are caught up with all of the information, you can hit your number before lunch time and set yourself a new goal for the end of the work day, or even before your afternoon coffee break. 'I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. At least they are for me.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Is Your Teleprospecting Team Supporting Too Many Outside Sales Reps?
    feel more comfortable emailing and calling the outside reps I support throughout the day with questions and information on potential leads. As a Business Development Rep for our clients, I’ve worked on a variety of projects in which I have had to support a variety of sales reps. So far, this has worked out well with the leads passed over.
  • SYNECORE  |  SATURDAY, JANUARY 12, 2013
    [Information] The Best Branded Content of the Week: January 12, 2013
    Often we don’t consider these websites to be anything more than advertising, but more and more we see them acting as information hubs. While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Samsung – We All Share. It’s Good Now. No Really.”.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Why You Need To Demand A CRM
    So it’s crucial to be able to make sense of the data that matters to your daily business responsibilities – doesn’t matter if it’s Sales, Marketing or Customer Service – we rely on good, accurate information so we can make the best possible decisions to make us and our team successful. This was not the 80’s, or even the 90’s for that matter.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Information] Have You Refreshed Your Insides Sales Training Program?
    There is a fine line to walk when training, how much information is too much? I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 9, 2010
    [Information] How Conscious Are You Of Your Prospects Time?
    Problem is we get into the unconscious mindset of extracting as much information as we can without taking a breath. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you? From what I’ve seen, all too often it can work against you.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Information] Social Media Reality Check: Get Off Your High Horse Already
    We have dozens of new ways to push information out into the marketplace. How often do you witness behavior that makes you ask yourself, "Who the hell does he think he is?!?" " Though I've just come off writing three guest posts for Mark W. a social media reality check. Today's topic is HUMILITY. This is not listening.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Information] Social Media Reality Check: Get Off Your High Horse Already
    We have dozens of new ways to push information out into the marketplace. How often do you witness behavior that makes you ask yourself, "Who the hell does he think he is?!?" " Though I've just come off writing three guest posts for Mark W. a social media reality check. Today's topic is HUMILITY. This is not listening.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Information] Lessons in Crisis Communication From the Amazon Cloud Outage
    Since Google Chrome was kind enough to inform me when I tried to refresh the page that other users were also experiencing difficulties, I knew the issue wasn’t limited to me. In the age of social media, customers (as well as bloggers and reporters) will turn to many sources for information besides just your official pipeline.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Demand Generation – It’s Not That Easy
    Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.  This is the beginning of change, as the results of this program will greatly inform of the other organizational and strategic changes that need to occur.  Really?
  • WRITTENT  |  WEDNESDAY, JUNE 25, 2014
    [Information] How to Craft a Perfect Blog Post Headline [+Examples]
    According to Matt Thompson of Poynter.org “it pleases the brain while it’s parsing information, and a ‘pleased’ brain is more likely to feel like reading your piece.”. Make the reader feel like they need to know this information now or they won’t be able to function. Step One: Choose a Tone. Should it be funny, serious or lighthearted?
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Information] Converted Calls are 42% Longer Than Non-Converted Calls
    Agents take more time to get information, ask open-ended questions, and clearly demonstrate value, when a call converts. 'Now this is interesting stuff. As part of the infographic released earlier this week, The Elements of a Converted Call , we learned that longer calls convert more frequently than shorter calls. What is a Converted Call?
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Information] Marketing Automation is too complicated for Free
    Instead, help make the developers successful using the product by providing them with information and resources and then they will help you sell into management.   In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  LoopFuse simplifies Marketing Automation.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Information] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Information] How to Use Existing Content in B2B Demand Generation Programs
    What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. So they think they need to start from scratch. Commenter Barrett Coakley posted: "Great idea. All good.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Information] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    Again, the benefits are many, including: Providing prospects with information that helps them decide to do business with you. SEO (search engine optimization) used to be a B2B marketer’s dream come true. Woohoo! you could see that your SEO efforts were working (or not). Those days are disappearing rather fast. Run away! Fast!). How so?
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Information] The Next Big Thing in Fundraising: Monthly Giving Programs
    To increase the likelihood of turning your casual donors into recurring donors and eventually, life long fundraisers and major donors, as well as build a recurring revenue model for you organization, consider the following six tactics: 1) Create a hub of information, stories, and recognition for the program. You heard me correctly. nonprofi
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Information] 7 Proven Facebook Marketing Tactics
    hardware company offered their Facebook links, applications, and engaging information, and within a short time added 26,000 fans. Reward them by giving them the information about a new product before everyone else. It’s been quite the year for Facebook. The company is nearing the 600 million user mark. Here are seven.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Information] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Patients are no longer just seeking their doctors for medical advice—they’re asking their friends, their family and, the never-ending wealth of information that resides on the internet. 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. has changed drastically. Digital Marketing Healthcare
  • VIEWPOINT  |  THURSDAY, NOVEMBER 29, 2012
    [Information] A Salesperson's Wishes from Marketing
    We need some information about the lead: how soon are they buying, what’s the application, and are they the decision maker?”. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. So, what do you want from Marketing?”
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Information] Online Persuasion: Seeing Through the Eyes of Customers
    Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. And that shift means a different mindset.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Information] Content Marketing Tips to Get More “Juice”
    began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Blog this on Blogger.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Information] Smart Time-Saving Tips on Blogging…
    CMI offers frequent information on Content Marketing from some of the finest experts both online and off. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But it’s also a good chart for anyone working with a V.A.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Information] Is Social Media the New Cold Call?
    When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. Alternatives to Cold Calling. That is until video conferencing and other tools take over. Prospecting Sales 2.0
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Information] 5 Ways to Use Other People’s Content in Your Marketing
    Finding and sharing consistently high quality, relevant content and adding insight to this information is not only a great way to increase the volume of your content, it’s a great way build trust in the value of your content. Image hazel.estrada via Flickr CC. This is a perfect example of what John is discussing. Written by John Jantsch.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Information] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Information] 5 Ways to Use B2B Social Media to Break Company Silos
    That information, as well as recommendations, are all available on the social web. One way to use an internal social network is to free information from email, hard drives and employees’ brains. Many B2B companies approach social media the same way they approach other parts of their business. With silos. Photo credit: Flickr.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Information] 45 Cool Analytics We Can Extract From Phone Calls
    19) Request for Info - Call content indicates that the caller requested additional information be sent to them. 26) Acquired Address - Call content indicates that the caller provided personally identifiable physical address information. 'As you probably know, last week we launched Conversation Analytics. What I can do is."
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    So they created an app for iPhones and Android phones to use at an accident scene, carefully walking you through the proper steps – collecting information, taking pictures, and contacting your insurance company. They desire specific information about their circumstances, and eventually, they might have a problem that your company can solve.
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Information] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Marketers need to capture information about consumers and their environment to further develop these devices and improve the next-generation connected experience. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right?
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Information] 6 Content Marketing Lessons from Warren Buffett
    It’s good to be informed, but it’s better to be in the field. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. Success is not built overnight, it takes time. Learn from your mistakes and move on.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 8, 2013
    [Information] The 5 Key Marketing Metrics You Should Be Watching
    The right information can illuminate precisely what factors are working, what factors are failing, and what kind of course correction can spark higher performance in the future. To manage all of this information effectively, you’ll want to implement three main steps. He is the CEO and chief marketing evangelist at LeadMD. The
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Information] The Secret to Increasing Prospect Engagement
    While this type of information is a good start, it does not focus on what’s important to your buyers. persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances. hate to tell you this, but it does not exist.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Information] What Tools and Management Systems Work Best for B2B Lead Generation
    All information is accessed through a computer, allowing anyone with proper access to manage the software without being tied down to one computer. Keeping them informed periodically about your industry, and what you are doing will keep your company’s name in the back of their minds. How can we help you Make Good Media? Or Does It?
  • HUBSPOT  |  FRIDAY, MAY 4, 2012
    [Information] New Facebook Coupon Feature Helps Local Businesses Determine Social ROI
    In other words, in your page's settings, under 'Basic Information,' your page category needs to be set to 'Local Businesses & Places,' and an appropriate sub-category needs to be specified. Facebook will then send an email to the address associated with that user's account, which will contain information about the offer they've claimed.
  • THE ROI GUY  |  THURSDAY, OCTOBER 30, 2014
    [Information] Aristotle’s Persuasions and the Neuroscience of Purchase Decisions
    This part of the brain is responsible for thinking and processing rational information such as financial justification / ROI. 'What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine. Show contrast, painting a picture between business-as-usual and proposed improvements.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] How to pitch a blogger
    Who needs more information?  willing to post but needs more information. Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? First off, we see if we already know anyone.  Who is spitting mad?
  • E-QUIP  |  MONDAY, JANUARY 14, 2013
    [Information] Serving Clients as a Subcontractor
    We found that they were not clear on how each other's design process worked, when coordination between the two was most critical, and what specific information was desired on interim deliverables. Be sure to clarify specifically what information and data need to be exchanged and when. They only become a little more complicated.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Information] 6 Ways to Use LinkedIn for Lead Generation
    If you have blog posts or other content that provides helpful information about another user's question, make sure it's optimized for lead gen (with a call-to-action), and link to it in your answer. If they have an iPhone and their settings are correct , then LinkedIn will transfer contact information between phones using Bluetooth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 17, 2012
    [Information] The Business Case for Buying Facebook Likes
    And yet in our information-dense world of the Internet, we’re starved for clues to help us determine leadership and authority and we readily turn to “badges of influence” like number of Twitter followers or even a Klout score as convenient indicators of power. With exuberant joy, he bursts into the shop and yells “Congratulations!”.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MARCH 17, 2011
    [Information] Don’t Let Lack of Content Stop You from Blogging
    The same repurposing and compilation tactic can be used with other existing content such as engineering data, performance characteristics charts and regulatory compliance information. agree. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. There is!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Information] 18 Tweetable Moments From Content Marketing World 2012
    have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. We saw similar things with social media with people asking “what’s the ROI of social?” Cmworld.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Information] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Information] Google Retires Google Authorship
    “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. 'Google announced yesterday that after three years, the company has retired Google Authorship. Did you use Google Authorship? Why or why not? Share away in the comments.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Information] The Foundation Center Wants to Help You Be More Transparent
    To help define what information should be shared, and how to share it in an accessible and timely way. Publish the process by which grantees are selected for invitation-only programs and share information on the estimated time it takes to complete an application. The goal? Performance assessments and how programs are designed.
  • BIZNOLOGY  |  FRIDAY, JUNE 7, 2013
    [Information] Does Asking for Too Much Data Alienate Customers?
    More and more information about customers and prospects. In addition, they will be suspect of anyone who asks for too much information. How much will they tolerate from my brand in terms of getting more and more information about them? 'Photo credit: robinhamman. In short, everything. ” Big data simply means more data.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Information] Google’s new privacy policy is definitely good for Google
    Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. And, usually, I wouldn’t complain that someone took a lot of information and broke it up into bite-size chunks to make it easier to digest. Image via CrunchBase. That’s where I ran into trouble. OK, fair enough.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Information] New IBM Study Addresses Major Challenges Facing CMOs
    Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Information] Social Media and Lead Generation: Know Your Measurements
    These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Information] Going from Good to Great Marketing: Leading and Managing Change
    Buyers are now in control of when and how they access information during the purchase process. Marketers also need new skills so they can use data and analytics to make more informed decisions for continual improvement. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. But where do you start?
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Search Term Glossary
    Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. For more in-depth definitions, see the original article. View Original Article
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" In both cases, what input do you receive? Has the customer agreed to participate in the case study?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. Avoid business babble.
  • WRITESPARK  |  TUESDAY, MARCH 13, 2012
    [Information] White Papers: Does Your Writer Have an Eye for Detail?
    Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Information] Is Your Topic Worthy of a White Paper?
    The 1-2 page typical length for a note can present individual topics when the amount of information or discussion isn't enough to fill a typical 6-8 page white paper. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Information] Are You Failing at Marketing Automation?
    Ask yourself if you have the right information to do that analysis. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Information] Using Social Media to Launch and Promote a Product
    This allowed for more information and images than Facebook. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Information] Facebook Page Finder
    And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JUNE 2, 2010
    [Information] “Make Cold Calls? I’d Rather See a Periodontist.”
    favor a monthly newsletter that provides useful information and is relatively un-promotional. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Ted planned a detailed cold calling campaign.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Information] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 7, 2012
    [Information] Industrial Content Marketing with Purpose
    Your content must convince the reader of the value exchange before they’ll part with their contact information in exchange for your offer. In my last post, I talked about using content to convert website traffic into leads and customers. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about?
  • BIZNOLOGY  |  THURSDAY, MARCH 1, 2012
    [Information] Are your Google rankings based on your conversion rate?
    Some searches emphasize the freshness of the information, others might include more personalization, yet others might emphasize information over commerce–or vice versa. Image via CrunchBase. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Information] Marketing Edge
    For more information or to discuss your business challenges and goals, e-mail him. In this discussion David and I touch on the use of social media, the fragmentation of information sources, and the mysterious mix of mainstream media quantity with social media passion. What should I do? Good for them, bad for us. Ok so here goes.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Information] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 10, 2012
    [Information] Why The Most Important Part of Your Brand is Invisible
    By Mars Dorian, Contributing {grow} Columinst. We talk all the time about writing cornerstone content, building effective web design, and connecting with your community in the social media world. Yessss, it’s all essential, that’s why it’s getting poured again and again into our membranes. Danielle LaPorte has it. Mark Schaefer?
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 2, 2012
    [Information] There's an App for That
    There are times when the mobile consumer is at a location - for example, when at the electronics store and trying to decide which brand of LCD TV you want to purchase - a company can provide value in the form of helpful information, even if the customer is not in a position to make an immediate purchase. Mobile devices generated 12.6%
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] 4 Content Curation Ideas to Implement Now
    This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too.   4.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] The CIO and Social Media: Embracing Change
    You can read ours by visiting trust.marketo.com , but here are some of the key components we outline for employees: Do not share confidential or proprietary information. Employees can sign up and receive incentives for sharing social messages that promote product launches, new content assets, events, and other important company information
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Information] 6 Steps to Realistic Social Media Implementation
    Treat this information as you would your email subscriber information. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 2, 2013
    [Information] 3 Ways Sales and Support Can Do Less Labor Year Round
    Callers can also access information like your businesses hours, office and store locations, and even listen to and update their own account information without ever talking to a live representative. When a lead calls your sales team, you want that rep to be focused on selling, not on manually hunting for information in your CRM.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Information] Are Cold Calls Still Relevant?
    With this information, instead of making a cold call, I can identify those “marketing managers” in the “hospitality” industry who already have a relationship with someone I know, and I can use that connection to ask for a referral. 'Historically, the bane of every sales person’s existence is the cold call.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Information] The 25 Best Slideshare Presentations Of 2013
    This amazing presentation garnered over 226,000 pageviews by simply providing helpful and informative trends and stats for every business. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Marketing Automation’s Next Frontier: Madison Avenue
    Rather than push the business rules and logic over to the DMP, marketing automation firms need to bring this information into their platform, allowing it to improve today’s right message right time algorithm. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Information] Is LinkedIn Really for Sharing Content?
    … Can LinkedIn truly become a hub for information-sharing?&# It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. Does this information make you reconsider the importance of LinkedIn sharing? The truth is, LinkedIn isn’t where we share.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Information] Social Media Is Not Like Selling Used Cars
    Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. On twitter, a common guideline is only one out of every eight tweets should be your own information. What makes you think you have a solution? immediately jumped in with a solution. Big #FAIL.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Information] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
    Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Information] Basic Training For B2B Social Media Turtles: Research & Preparation
    The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Information] Getting Personal with Customer References: Matchmaking that Works
    While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Information] What MLMs can Teach us about Social Media
    Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Information] Back to Basics: SEO Essentials for International Marketing [INFOGRAPHIC]
    marketer with customers in multiple countries, or see international expansion in your company's future, the information on how to optimize your website is critical, yet often scattered and hard to find. For more information about international SEO, download 50 SEO & Website Tips for the International Marketer. ie,fr, etc.)
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Information] 5 Awesome Landing Page Lessons From Real Life Examples
    Notice the use of bullets to break up each point they want to convey so the information is digestible. Including verification signs from third parties like TRUSTe, the BBB, or VeriSign helps instill trust in the visitor that they can safely enter their information to redeem the offer. ModCloth. button. Salesforce. YouSendIt. Jetsetter.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Information] The Top 9 Videos From Brands This Year
    don’t feel particularly informed by it. 'It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. hope you enjoy the videos! Expect tears!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Information] The Unexpected Value of Closed Loop Reporting [CHART]
    Closing the loop is certainly not a small undertaking – but we believe that it enables a level of reporting that informs the best decision-making for improvement at every stage of the buying process. by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Information] The Two-Step for Sales Enablement
    by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence. So I developed a two-step process for getting the content Sales needed in their hands.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Information] I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
    But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. 'Fab is a fast-growing ecommerce company that made its name running daily flash sales. The Age of Context.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Information] Whoops! How to Write the Perfect “Oopsie” Email
    Depending on the type of mistake (bad link, wrong email, sensitive information, etc.) Unless the mistake involved sharing sensitive information or was potentially harmful , I’m a big believer in sending an apology email that has a human – and humorous – side.  Do you write and send your own emails? Are you human? Mistakes happen.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 6, 2014
    [Information] 80+ Leading Business Experts Share Their Top Sales Secrets
    Information will be presented by executives of rapidly growing sales teams and best-selling authors. 'Join me at the 2014 Sales Acceleration Summit. The brightest minds in sales and marketing will share their secrets in a rapid-fire series of online presentations you won''t want to miss. Grant Cardone , author of Sell or be Sold.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Information] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Creating a new information architecture for your website is another required step in the redesign process, and your SEO firm will help you structure site navigation and content in a way that helps future visitors find what they want and lets search engines know how to do the same. 'A successful website redesign isn’t just about design.
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Information] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” 'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” According to Ms. and “Why You?”.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Six YouTube Tools and Tips For Social Media Success
    YouTube, like Google, has tons of free information to help your company succeed at online video. It has tons of information that you could use to convince your CEO that the company needs a video strategy. Boost your social media presence by using YouTube. Vimeo is second.) Advertisers Playbook. Creator Playbook. Closed captioning.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Information] The 4 Hottest Social Media Marketing Trends Explained
    Additionally, privacy concerns about sharing location data may impact the rate of adoption for these services, especially with demographics that are sensitive to sharing that type of information. Many of the “hot” new social media applications can be placed into one of four emerging trend categories. Collective Buying. million.
  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Information] 12 Tips for Amazingly Effective Email Subject Lines
    Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
  • WRITTENT  |  THURSDAY, JUNE 13, 2013
    [Information] 6 Experts’ Proven Tips for Creating a Successful Blog
    Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. They look at it as valuable information about their city, where they live, and the things that they do. 'It’s easy to start a blog, but it’s incredibly difficult to build an audience.
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