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  • SAVVY B2B MARKETING  |  THURSDAY, JULY 22, 2010
    [Information] Self-life Marketing Stories - um, maybe you should write one
    What better way to do that than by giving concrete examples of how you have incorporated your information and breathed it into your life. Although his books contain a lot of personal information they are not memoirs, instead they are marketing material. It's an incredible story of survival but it's also a story of human triumph.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [Information] Simple Social Strategy – W5H
    If you're just starting out in social, the prospect of sifting through all that information might make you want to throw the towel in before you start. What information can you share? A search for "social media strategy" returns over 7 million Web hits and nearly 500,000 blog posts on google. So - who do you want to be?
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Information] Where B2B marketing still grabs attention in today’s communication overload.
    Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Information] Content Marketing: It’s Not What You Know, It’s Who You Know
    What is this person’s biographical information–age, education, training, professional background, gender? Photo credit: zoetnet. One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to more telling insights. In Know Your Audience.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 31, 2012
    [Information] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
    LBS allow people to share information, tips and experiences with each other, right where they are. LBS audience is significant and growing A new study conducted by the Pew Internet & American Life Project found that about 74% of smartphone users use location-based services to find out information about what’s around them.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Information] The seven R’s of thought leadership
    What information would they bite your hand off for?  Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used.
  • CONFLUENT FORMS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Information] Blog tip #4: Gain insights into your visitors using Analytics
    The information that Analytics provides is not just for your own gratification that people visit your website; the data can help you see how effective your site is at: Getting people to your site Accomplishing tasks and goals Tracking statistics Understanding the habits of your visits. Beyond the basics of visits, page views, etc.,
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Information] eMagine Launches New Websites
    The new website better reflects our brand standards while providing the user with useful information”, said Robert A. Food and Drug Administration (FDA) and the European Medicines Agency (EMA) that informs our approach to quality management and validation. Caruso, Chairman of The Lowell Five Cent Savings Bank. Asahi-America.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Supercharge your social media strategy by getting back to basics
    Review your content and platforms and ask “who are we talking to?”  “Will this audience feel that this information and relationship is built specifically for them?”. By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. What Happened? Tough words I know but hear me out. 
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Information] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) as long as neither they as individuals or the organization are identified. Image credit: Carla Zanoni. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 19, 2014
    [Information] How to Find New Customers (for your business!)
    Originally sponsored by Marketo , we no longer share information with them. With sales struggling to uncover qualified sales opportunities, this great white paper is your lifeline. “ So much has been written about B2B demand generation, but Ogden makes it simple – which makes it a must-read ” – the Funnelholic.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 22, 2011
    [Information] Win a Copy of Enterprise Social Media Book
    The book features dozens of interviews with business leaders who have put these principles into practice, giving you practical information you can use right away. For more information about the book, go to Facebook.com/enterprisesocialmedia. David B. Watch this short video from Dave and learn how to enter to win.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Information] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    It should be up-to-date information, whether it''s industry advancements, data and statistics, or tips and best practices. Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. What to Blog About.
  • HUBSPOT  |  TUESDAY, MAY 3, 2011
    [Information] Television Ownership Declines in the U.S.
    The second key factor in TV ownership decline should be of core interest to marketers: Nielsen suggests that the younger portion of the population who are digital natives and grew up their entire lives with computers have different information consumption habits. percent of American households now owning TV sets, down from 98.9 percent.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Visits. New and Returning Visits.
  • SAZBEAN  |  FRIDAY, APRIL 26, 2013
    [Information] Insights from Four CIOs Who Happen to Be Women
    The event provided insights from 8 different executive information officers, all from large, Fortune 500 companies (Ford, Chrysler, GM, IBM, Walmart, Cisco, Boeing, State of Michigan) — and half of them happened to be women! Listening to the 4 women was intriguing. But embracing risk can lead to huge rewards. Work towards that patience.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2011
    [Information] 5 Ways to Get Started With Closed Loop Marketing
    Remember, it is an iterative process in that once you have lead scoring defined and working, make sure you revisit and enhance it based on information you’ve collected over time. by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Information] InsideView Wants to Get You LinkedIn
    There are many blogs and sites that cater to the B2B sales professional but LinkedIn is by far the place most sales people flock to when trying to find out more information about who they should be talking with. In the age of social selling LinkedIn is the B2B sales network of choice. The only [.]. customer 2.0 Enterprise 2.0
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] The Five Metrics that Must be on Your Marketing Dashboard
    Again, we can use this information to reallocate the budget to ensure that marketing is contributing to each of the business outcomes identified by the senior leadership team. by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?”
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Information] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. 2012: Transformational Change, the New Buyer & Big Data. don’t want to be sold to.’” Then Speak.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information] 3 Truths to Help Balance Marketing Technology Mayhem
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. Only at the precipice do we evolve.
  • FUNNEL FOCUS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] Spotlight: Bob Walmsley Addresses How Sales Can Benefit from Marketing Automation
    The website needs to help guide someone through a buying cycle and not just be a repository of disconnected information.  An effective lead nurturing process will continually bring prospects further along the buying cycle until the intervention of a sales rep is appropriate. BW: The primary obstacle is a disconnect in goals.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Information] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock. And voila!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] What to Seek in an Engagement Marketing Solution
    Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today’s self-empowered buyers find the information they want online. After all, there’s more than enough information at their fingertips on just about any topic. Is easy to use.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Information] 10 Ways to Never Run Out of Blog Ideas Again
    Consider taking the post and updating it with new information; then republish! 5. Come up with an idea for a cartoon, present information in a chart or graph, or combine this idea with our previous idea to repurpose content. Oftentimes, coming up with the blog article idea itself is half the battle. Blog about it! Have an open mind.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Information] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Diigo - Improving how we find, share, and save information. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. Share. MySpace.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Information] B2B Marketing Insider Top Posts Of 2011
    And apparently, this information is in high demand as this post took a top 5 spot with tons of traffic, huge social sharing and some decent comments. I’m not sure why we are obsessed with lists at the end of each year. know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Have The Right Content.
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Information] How to Make News Content Viral Using People-Based Marketing
    Facebook allows you to get more granular by creating different layers according to demographic information. Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    While there’s no clear-cut formula, we offer 10 tips to impart an opening statement that shows your humble, yet informative approach to teleprospecting. You can’t just put all your information out there; it’s got to be neat and catered to your prospects’ interests. Happy Friday! They’re people too, after all. Read how in this article!
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [Information] 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
    And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Not bad.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 4, 2014
    [Information] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
    Most common reasons were: customer communications, customer service and product information. Potential apps that you might consider would be: Product information. Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. You need to be customer centric.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 31, 2013
    [Information] Primary Research Reports That Build Brand Authority: 4 Great Examples
    Offering your audience new and valuable findings, rather than recycling old information, helps position your company as a leader in your industry. Content Marketing Institute (CMI) works to advance the practice of content marketing by providing related advice, insights, information and news. percent. percent. Featured
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2011
    [Information] The problem with personas
    With the incredible information density of our world, we will depend on these short-hand assessments more, not less.  Me included. Am I smart enough to judge when to do that?  Am I aware enough to see the signals or are my relationships being overwhelmed by the daily information tsunami? Followers. Likes. Tweets. Klout. Very upbeat.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Information] The 5 Habits of Highly Successful Content Creators
    So be confident, and give your readers additional, useful information or even a thought or opinion when sharing others'' content. They’ve learned to be curious about the internal knowledge they already have and the external information that''s being promoted out in the world. Peanut butter and jelly. Batman and Robin. Eggs and ham.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Information] 10 Drool-Worthy Product Pages (And Why We Love Them)
    But you also see more information about Wistia''s capabilities for that video. But what makes them REALLY different is the information they have under "The Story" tab. Coin is like a credit card, except it''s one card that holds the information of all your other credit cards. Don''t wait to give them that information.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Information] The Rise of Social Leaders #SocBiz25 #SocBiz
    Big data also factors into this model of engagement, since any interaction can yield valuable information. By understanding that a purchase decision is not the only beneficial result, we are teaching brands and advertisers to broaden what they consider a positive business outcome and how to use that information to their advantage.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Information] What’s On The “To-Do List” for SaaS Marketers
    As you start to construct an ideal customer profile, utilize marketing automation solutions to keep track of key information. When a Software-as-a-Service (SaaS) company goes on a growth spurt, marketing teams should be on their toes to support the push and sustain the traffic. So let’s run through the short to-do list for SaaS marketers.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 24, 2012
    [Information] Does Challenger Confuse Marketing with Sales?
    Marketing channels offer scalable ways to inform prospects and customers alike of new capabilities and benefits, and ultimately earn a supplier a shot at consideration.  By Matt Dixon and Nick Toman. The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. spams” their network).
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 6, 2011
    [Information] Turning audience data into revenue: Part I
    For instance, if you have minimal self-reported audience data to work with, there is still valuable information about behavior, affinity, and level of engagement in your anonymous data that can be used to deliver distinct segments of value.  But how? 1. Start with a small analytic data environment.  You have to have a roadmap. 
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Information] Marketing Velocity & Full-Stack Marketing
    Would you rather be called a generalist    or a jack-of-all-trades ? Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] Going Guerrilla – our week at Dreamforce 2012:
    The product shows very well and we would love to introduce it to your team – give your success manager a call, visit  www.myleadrocket.com  or drop a line to  missioncontrol@myleadrocket.com  for more information This year, we took a geurilla  approach to our Dreamforce participation and bypassed the booth for a more grass roots methodology.
  • B2B CONVERSATIONS NOW  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] Capturing High-Quality B2B Leads Using Self-Service Pricing
    Don’s insight into how the availability of general information has made it difficult to stand out was timed perfectly for the release of our new white paper that can hopefully solve that issue for some B2B marketing folks. “You want to do WHAT ?” asked Nancy, CEO of StorTech, in disbelief. Nancy looked at Jim and smiled.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 16, 2014
    [Information] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
    The work involves sifting, sorting, arranging and publishing information. Chances are you have lots of bits and pieces of information on your products/services. content can be segmented for social media and drive folks to your curated site with more information that they requested. What is Content Curation? builds your brand.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [Information] The Mi6 Tweekly: Week of August 2, 2010
    Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer).
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Information] Event Marketing – The One Secret To Killer Events
    But, if you become a source of trusted and insightful information, they will welcome your messages and tolerate the more promotional ones.  As one of our speakers for Brand ManageCamp 2014, Jay Baer, says – “Sell and you will have a customer today. But in every case where I have attended an event and thought “Wow. Live streaming.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 24, 2012
    [Information] 5 B2B Sales Tips from Sun Tzu’s “The Art of War”
    In one day, the Internet is filled with enough information to fill 168 million DVDs [ Link ]. Using tools such as connections and trigger alert s , a sales professional is delivered an incredible amount of real-time information to know and understand a potential prospect. Know your prospects and know yourself. Don’t be pushy.
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Information] B2B Social media- A case of drowning man clutching at the straw
    Social media can be used as active lead generation channel by finding posts where people are actively looking for help with a problem or looking for information regarding a purchase can help create a pro-active sales approach. B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Information] Is Your Own Website Stopping You From Getting Found Online?
    Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Now more than ever, a “legacy” or old website can keep you from getting found online. Flickr Photo by Johan Larsson, Some Rights Reserved.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Information] 17 Ways to Repurpose Content and Triple Its Lifespan
    Informational videos made by other brands in your niche can be a fabulous starting place for blog articles, and it could even boost your SEO. Tasks that you do on a daily basis might be valuable information to your audience. Film your monitor while you’re hard at work, and utilize it for an informational screencast. 5.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 22, 2012
    [Information] Dialogue: A Perspective on Nurturing and Lead Management
    Until I have either sought information about you or have had the opportunity to review information about you, I do not want to know how much you know about me.  Charles Hartness. Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution.
  • LOOPFUSE  |  FRIDAY, MARCH 26, 2010
    [Information] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
    The next biggest benefit of Open Source is access; not only to the code but to information.  Because of free and open access within the Open Source world, it is much easier to find information about issues and work-arounds, how to implement specialized requirements, and best practices in general.  no downtime). LoopFuse ,Inc.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Information] 6 Perfect Places for Your Email Sign up Forms
    For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” And entrants are informed they are signing up for Cinquain’s email list when they enter.l. To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. 2. ” 5.
  • LEAD VIEWS  |  FRIDAY, AUGUST 27, 2010
    [Information] Nurture The Leads In Your Sales Funnel – On Social Media
    But if you are a marketer who is looking at unconventional ways to nurture your Leads, you can explore a more informal channel like social media for Lead nurturing. It allows you to connect with your Lead on a more informal ground and reach him at multiple locations rather than just in his inbox. ’ On Linkedin. Conditions Apply.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information] 4 SEO Tactics to Embrace in 2015
    Spot the results that contain more information than just a title, description, and URL. Those results have additional info because the html of the site is marked up to relay explicit information to crawlers. Remember when the meta keyword tag was popular? Welcome to 2015, where the world of search is a completely different game.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2011
    [Information] The Most Important Question In Business…
    wanted to get my contact to volunteer that kind of information. We create a value-chain that brings them and their colleagues back to us for more information. …is “ how are you doing? would ask them if they’d like to hear about our new product release…crickets. would ask them to simply tell me about themselves.
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Information] 3 Google Analytics Tips for Content Creators
    Analytics informs you on what kind of content works and helps to refine and define your strategy. Here are three tips to help inform your content creation strategy using Google Analytics. 1. If creating content is part of your daily routine, the process has likely become as natural as breathing. That’s where analytics come in.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Information] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales. “It quickly became clear that we needed to nurture prospects and guide them to a broader spectrum of information,” says Bill Brown, Director of Marketing for the Industrial Segment.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Information] The Future of Social Media in 2013: Six Points to Consider
    In the future, I think we will see a further evolution of how we produce and consume marketing messages as well an increase in the value of information produced via social (for business and consumers). What will the future of Social Media Marketing bring? Here’s my best educated guess. Some points to consider: Tribes. Relevancy.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Information] Frequently Asked Questions about B2B Social Media
    Unless you’re a sole proprietor who has no problem mixing business and personal information, I would recommend you create a separate Facebook page (formerly called a “fan page) for your business. How do you report the demographic information to your client? It’s very difficult without capturing information in a form.
  • JUNTA 42  |  WEDNESDAY, JANUARY 18, 2012
    [Information] 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
    Why did I share the information about Joshua? Joshua with his LEGO bricks at age Six. As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak. For full disclosure, I serve on the board of ESNO.]. Non-Profit Content Marketing.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Information] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers. Do you love providing prospects and customers with information and tools they value? Definitely! Maybe not. Have you heard?
  • VOLACCI  |  FRIDAY, AUGUST 23, 2013
    [Information] Making Sure Your Email Newsletter or Marketing Aren’t SPAM
    Good email marketing requires proper writing, clean lists and the basic necessities for a good user experience, such as opt out lists, non-spammy headlines and clear information about the sender. For more information about email newsletter best practices, check out Volacci’s eBook - Newsletter Best Practices 2013: An Email Marketing eBook.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Information] Hello Ello: What You Need to Know About This New Social Networking Site
    Collecting and selling your personal information, reading your posts, and mapping your social connections for profit is [stet] unethical. ” Ello points out that many social networks started out as ad-free, but then switched gears, modifying privacy policies and selling user information to advertisers. Ello is totally ad-free.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Information] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    Buyer Personas are all about discovering new information. Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. In fact, my friends at Velocity Partners UK issued an e-book entitled Crap – We’re About to Be Buried in It. Think about it.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 10, 2011
    [Information] How to Position Your Company to Win More Business
    This is because the internet allows them to find credible information (both general and specific to your offerings), without the usual vendor interaction. Companies spend huge amounts of money on their offerings to establish or maintain competitive advantages. Yet, all that is a waste if they fail to make buyers’ short lists.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JULY 1, 2012
    [Information] 3 Ways to Use Lead Scoring Within Your Marketing Automation Programs
    funnel stage is defined by meeting specific criteria such as BANT (budget, authority, need and timing) and engagement (downloading a paper or providing contact information). I wrote last week about the difficulty of linking marketing leads to sales results. But the ultimate goal is to identify the leads most likely to generate revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Information] Change the Channel to Ignite Content
    Four reasons why traditional book publishing is dying (and what’s next) Three marketing truths for an information dense world. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience? The answer is YES. Could I benefit from the same idea in a new channel of distribution?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Information] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    These are only visible internally, so the more informative the name is, the better. This new feature allows people to ask for more information or to be contacted by your company via a checkbox at the end of your ad. Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Information] Google Retires Google Authorship
    “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. Google announced yesterday that after three years, the company has retired Google Authorship. Did you use Google Authorship? Why or why not? Share away in the comments.
  • THE ROI GUY  |  THURSDAY, OCTOBER 30, 2014
    [Information] Aristotle’s Persuasions and the Neuroscience of Purchase Decisions
    This part of the brain is responsible for thinking and processing rational information such as financial justification / ROI. What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine. Quantify the pains and risks of the status quo, such as the “cost of doing nothing”.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 2, 2011
    [Information] Landing Pages: Get Readers to Take Action
    There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). Sooner or later, you need to ask your readers to actually do something.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [Information] Best of ClickDocuments "Connect the Docs" Blog in 2009
    One of the most important jobs for B2B marketer’s is to inform and educate prospects and customers about their offering. How do you educate and inform these people if you are a B2B marketer? By creating and distributing a white paper you educate and inform your target audience. Top 5 Blog Posts. What is Content Marketing?
  • VOLACCI  |  TUESDAY, AUGUST 13, 2013
    [Information] [Podcast] What is Curated Content?
    Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast. This is the first in a three-part series describing the "what", "why" and "how" of curated content. Are you considering adding curated content to your marketing strategy? So what is curation? See you then!  .
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [Information] What Galileo Can Teach Marketers About Lead Generation
    The two sets of information are very similar, except the experimental group has key variables changed to see how the differences affect outcomes. For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. Test the offer.
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 20, 2009
    [Information] Social Media Tracking 101
    In this post we’ll look at how you can track as much information as possible. When a web page is loaded, it receives information about the  referrer , which is the page that linked to it (if any). These are some examples of information you can get from the referrer: Website name (e.g. Referrer. twitter.com). Page (e.g.
  • FUNNEL FOCUS  |  TUESDAY, JUNE 1, 2010
    [Information] 6 Advantages of Progressive Forms for B2B Marketers
    Let’s face it, requiring prospects to fill out a form repeatedly that asks for the same information they’ve provided previously doesn’t do much to help marketers add to the intelligence they already have. Once you’ve acquired their contact information, you can add a few fields to gather specific information about their interests.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Information] Online Reputation Management: Defending Your Company from Google Defamation
    Call it curiosity, or call it a matter of ego, but we all want to know what kind of information is out there about us and what people are saying about us on the Web. Simply put, consumers are turning more and more to the Internet as a way of informing and validating their purchasing decisions. This is not a matter of vanity.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 3, 2015
    [Information] The 4 Crucial Elements For A Successful Website Project
    If you’re finding yourself in a less than ideal situation with a website that has become so outdated with a design that leaves eyesores and information that provides too little value for your visitors, the balance of your website is off. Although the process is not always easy, it is possible when done right.
  • SALES CHALLENGER  |  MONDAY, AUGUST 20, 2012
    [Information] Deal Desks: The Hottest New Sales Function
    Over a year ago, SEC conducted a deal desk survey to gather benchmarking information on what they do, where they are located, who has them, and why they are increasing in popularity.  The results from this survey indicated that 35% of respondents were in the ‘planning’ stages of a deal desk. What is used to measure deal desk success?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Information] Should You Hire Marketing Specialists or Generalists?
    Has to rely on others for in-depth information. Content experts, provides in-depth information to their peers if asked. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. From our point of view, both have their place in your organization -- it all depends on your specific situation.
  • CONNECT THE DOCS  |  SATURDAY, APRIL 30, 2011
    [Information] How to Craft White Papers that Generate Quality Business Leads?
    In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. eBook: “Crafting White Paper 2.0:
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Information] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    ” He stated proudly that a full 10% of their content is educational or informational. Epic content is all about stories that inform or entertain, that compel people to action and truly makes a difference in people’s lives.  It positions the company as a trusted leader. Sheer Lack of Editorial Calendar Usage. Higher Purpose.
  • INBOUND SALES NETWORK  |  WEDNESDAY, APRIL 6, 2011
    [Information] Social Media: Is the Romance Over?
    Consumers expect and want brands to promote their products and services, but these messages must be balanced with information that benefits the consumer. If product information is unclear, incomplete, or difficult to find, the brand may be seen as careless, irresponsible, or untrustworthy. It’s All About Me. Remove the Mystery.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 14, 2011
    [Information] Marketing Case Study: How I Got Results from LinkedIn
    On the day the show opened in San Francisco, the San Francisco Chronicle picked up my client’s product launch information. Tweet. I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers.  Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  Could I help them? Yikes!
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Information] This Week in Digital Strategy 4.18.14
    Take a look at the great articles that will provide valuable information for optimizing your content strategy. Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. An aspect of digital strategy that we want to harp on this week is the importance of content marketing.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Information] Personal Branding Success in 15 Steps
    Demonstrate lethal generosity (Give away valuable information all the time. What area of information can you be an expert in? Take your expert topic and consistently deliver valuable, relevant and compelling information through this tool. The latest issue includes an article from yours truly, which I've included below.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 3, 2012
    [Information] Is Your Marketing Content Leaving Footprints In The Sand?
    So how do you get your information out into the industry? Instant access to information has never been easier thanks to the internet and social networking sites, so how do you get your content out to the public to be surfed on the world wide web? You just created the best blog, case study, or ebook ever and want people to know it.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Information] ClickInsights: Biggest roadblock to converting marketing leads
    This gives them incentive to look elsewhere for more information on the topic you abandoned in mid-stream. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. One of the goals of marketing is to generate leads. Ardath Albee. Ardath Albee's Tip.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Information] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Be sure to include your (brief) company overview, latest press releases, product data sheets, and company spokesperson contact information. #3: Coordinate with your marketing team – Most booths will have some sort of tchotchke, from bubble gum and stress balls to branded ink pens and flash drives. Best of all?
  • BUYEROLOGY  |  SUNDAY, MAY 22, 2011
    [Information] The Research Methods of Social Buyerology
      Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers.  Image by smemon87 via Flickr.   Undoubtedly bringing a heightened awareness to understanding the social buyer today. 
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Information] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Core Benefits of Well-Defined Marketing Personas While this post from HubSpot provides a
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Information] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    Become the best publication and information source in your industry. Customers want a deeper relationship ; one in which brands inform, educate and entertain them. None of this is to say that content marketing will be the sole platform for information and news. But he also emphasizes that quality media requires real investment.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Information] 10 Posts That Re-Energize Your B2B Blog
    Also include the word Update in bold in places where you have added new information. To make sure current readers know this post has been updated, write a new short post highlighting some of the new information, and provide a link to the old post. Update Your Most Viewed Post. Critique Your First Post. Compile Your Five Favorite Posts.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Information] Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO
    Of course, your content marketing strategy relies on providing relevant, compelling, and frequently updated information that targets your best customers. You must be easily findable when Google and your prospects are searching for the keywords that represent information that is most important to them. Why is that?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 8, 2010
    [Information] Awareness of Twitter Has Exploded: Great Way to Reach the.
    It is filled with rich information that can help guide the use of Twitter for your agency and its clients. Twitter users frequently exchange information about products and services. Over the past year, the leading traffic generator to my blog has been Twitter. Twitter is more of a broadcast channel than many realize.
  • NUSPARK  |  SUNDAY, MAY 22, 2011
    [Information] Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
    What information do they want?  Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. How and why does your buyer buy? What are the buyers’ goals? 
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Information] B2B Prospecting Data Just Keeps Getting Better
    Ruth serves as a director of Edmund Optics, Inc. , the HIMMS Media Group, and the Business Information Industry Association. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Information] Savvy Week in Review: July 15
    Fun and informative dissection of what it takes to write an upside down blog post. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Early Lessons to Shaper Your Content Marketing Program by @B2BLaunchPad.
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