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  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Information] The 8 Step Guide to Making your First Local Event a Massive Success
    Location based information. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 8, 2010
    [Information] Awareness of Twitter Has Exploded: Great Way to Reach the.
    It is filled with rich information that can help guide the use of Twitter for your agency and its clients. Twitter users frequently exchange information about products and services. Over the past year, the leading traffic generator to my blog has been Twitter. Twitter is more of a broadcast channel than many realize.
  • MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Information] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    Today’s consumers don’t respond to conventional “Mad Men”-style marketing and advertising tactics; instead, they respond to engaging, informative content that speaks to them and not at them. Instead, organizations need to have programs in place to satiate consumers’ appetite for information. The solution? Lead nurturing. And it scales.
  • WORKFACE  |  MONDAY, JULY 30, 2012
    [Information] Human Availability & Website Visitors = Great Investment
    Data released last week from a GetSatisfaction internal study found that for nearly 90% of consumer respondents, a company’s website – not a social network – is the preferred place to research products and find information that leads to purchasing decisions. The Internet has made buyers much more sophisticated. With 2.2
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Information] When Legal and Social Media Programs Collide
    Even though social media takes an informal tone and is more interactive, this does not mean off the cuff posts are a good idea as they could impact stock price and other aspects of the company financial. Blog posts and all other public displays should be treated with the same rigor as any other form of information disclosure.
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Information] Social Media Has Changed The Business Buying Process.
    This annual study explores how social media is impacting business by better understanding how business leaders use social media and social networks to support and inform their decisions. by Vanessa DiMauro and Don Bulmer But How? We are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Information] 4 Simple Ways to Optimize Your Website for Local Search
    It’s vital that you maintain consistency in how you describe your company, list your address, and provide other company-specific information. Your website should include your company contact information in your footer so the local listings you have worked hard to build can recognize your business. Page Titles. Meta Description.
  • READYPULSE  |  MONDAY, OCTOBER 28, 2013
    [Information] Increase SEO – The Do’s and Don’ts of Content Marketing
    In short, the theory goes that corporate websites need to offer useful information – rather than purely promotional material – if they want to sell to people on the web. Content marketing is simply that: marketing with information. Content marketing is about offering information people want. What is content marketing? DON’T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Information] Eight Scintillating Lessons from SXSW
    He took a direct shot at Malcom Gladwell’s claim that the “revolution will not be tweeted&# by stating that social media does enable social change through synchronized information, documentation (ability to get the word out), and coordination. I heard a story about a business man who had a half-day layover in Paris. 
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 22, 2009
    [Information] Tweet “Type” as a Means for Threading the Approval Needle
    While a very reasonable starting point, these inherently carry a process driven thru some corporate legal step to validate claims, monitor information for appropriate disclosure, etc.  Whether governance is driven by a management or legal process, questions related to Twitter boundaries are sure to quickly surface.  Welcome!
  • TRADESMEN INSIGHTS  |  MONDAY, JULY 2, 2012
    [Information] Ways to Optimize Your Blog for Professional Tradesmen
    Professional tradesmen are always on the go, and I want to make sure they get what they want in short concise bits of information. For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Make your posts easy to read - use headings and bullet points.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Information] Applying the Scientific Method to Proving Social Media Results
    Twitter, Facebook and LinkedIn give you this information on any link based post, so it is easy to track your performance on either a post-by-post, weekly, or monthly basis and refine your social posting strategy based on your performance. 'There’s no way around it - there’s a problem with measuring our social media efforts.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Information] This Week in Digital Strategy 6.28.13
    One in three shoppers will use their smartphone to find product information instead of asking an employee. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Information] How B2B Companies Can Avoid Marketing on Lowest Price
    Measuring your impact on your customers success is also a competitive advantage – it’s based on information not easily obtained by your competition, and the impact can offset lower prices or discounts they might offer to steal your business. But in fact, the reverse is true. 22% of B2B customers are engaged, and only 13% are fully engaged.".
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] 4 Ways to Evaluate Keyword Intent
    There are a lot of really interesting and informative conversations happening. We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? While a keyword may seem valuable on the surface (i.e., Search Result Content. strategy.
  • BUYEROLOGY  |  FRIDAY, FEBRUARY 11, 2011
    [Information] The Future of Blogging
      It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging.  Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    A nice effort from Tony Karrer and Tom Pick!
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 21, 2011
    [Information] What is a CRM system really used for ?
    So the the first key to building relationships with prospects and customers is to understand what is really important to them, so your CRM system should help you do that by allowing you to attribute each contact and company with information that can segment (characterise) your contacts into groups with shared values and interests.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Information] 3 Steps to Building Your Email List with Pinterest
    ”) on your opt-in form to ensure people of the safety of their email address and information. “Creating a visual for your information to share is an important part of the process,” Duncan says. 'The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. Ebooks.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 4, 2013
    [Information] Example of a LinkedIn Strategy That Gets Big Payoffs
    see myself as an information concierge. constantly look for good information that my prospects and customers would want to read – and share it with them via updates and Tweeting. 'While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! of everyone else.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Information] B2C Email Marketing: When and Why to Discount
    Provide brief information about the store, emphasizing benefits; outline when and why you will send messages. Given the target audience, it may be too soon to deploy any kind of questionnaire, but you might want to test something simple that gathers more information. Information about the customer loyalty program. Send #4.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Information] How to Revitalize Evergreen Content for a Lead Gen Boost
    It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Update Your Most Popular Content.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [Information] Finding The Time To Tweet or Blog?
    could not imagine how-to properly do my job anymore without all the information and resources I get served on a silver plate by the people I follow and interact with. agree on the value of the information. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. check my Twitter lists.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Information] 21 Firefox Extensions Every Marketer Needs
    Extension -- Marketers today need to know where their company's online properties rank compared to the competition, and they need this information daily. Regardless of which SEO extension you install, make sure it gives you important information such as traffic estimates, backlinks and online authority. These extensions are add- ons.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Information] The 2014 Digital Marketing Ecosystem
    The benefits of a CRM are numerous but common reasons for the investment are: visibility to sales activity, central location for customer data, efficiency of forecasting, and ability to work share more information with marketing. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Basic questions.:
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Information] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Discover missing information about visitors to your website, webinar attendees, and content downloaders. Ask them to submit forms that fill in the missing information you need to qualify them for sales. 'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. Revive sleeping contacts.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Information] Everything You Need to Know to Get Started With Pinterest for Business
    While these aren''t hard-and-fast rules, the data can give you a general direction to take -- and after a while, you''ll have concrete data about your audience to inform your future Pinterest posts. 'Getting started on a new social network -- regardless of what it is -- can sometimes feel incredibly daunting. There''s no strings attached.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Information] How B2B Companies Can Use Google +1 for Recommendations
    Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. Google just announced the +1 feature to bring social recommendations to search. The +1 is meant to be an additional cue to get users to click on search results.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Information] Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
    After all, you already have what you wanted from the user -- their contact information -- right? Finally! You've made it through the long and arduous process of developing a new content offer. That's it! Right? Or, are we missing something? Oh yeah. the thank-you message. Decisions, decisions. The Anatomy of a Great Thank-You Page.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Information] How Dell Increased Pipeline Revenue 10X in One Quarter: The Secret to Their SMarketing Sauce
    We''re getting more information to qualify that lead and continue the conversation so we''re handing off warm, legitimate conversations for Sales to follow up on. 'In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads -- they have quotas to hit, after all. One Fortune 500 company has done the latter.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Information] Take the Inbound Marketing Personality Test
    Marketing Lesson: While analytics are crucial for informing your decisions, it is also important to zoom out and look at your strategy as a whole. Marketing Lesson: Maintain an organized system that allows you to track your marketing efforts and access the information you need in order to make decisions going forward. Extraversion.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] 3 Ways Your Manufacturing Company Should Use PPC
    People searching for the tradeshow are most likely looking for information, so don’t go with a hard sell here. Find more information on how to market for tradeshows here.). 'Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. 1.       Get New Products Seen Quick!
  • EB2BLEADS  |  THURSDAY, MARCH 10, 2011
    [Information] 11 Marketing Checks To Improve Website Lead Generation And Sales
    Make sure you ask only for information you really need which matches the relevant stages of the sales / buying cycle. If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity. 1) Are your calls to action prominent enough ? 2) Are your offers clear and compelling ?
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, FEBRUARY 3, 2012
    [Information] Why product knowledge is important for your business
    All too often individuals or businesses design the perfect website, they take the time to go through every minute detail to ensure that they have all the accurate product information for their customers, with the latest gadgets and technological wonders to go along with it. The same principal can be applied in today’s internet world.  Sales
  • EB2BLEADS  |  TUESDAY, FEBRUARY 1, 2011
    [Information] Building A Lead Qualification System And Management Process
    This usually happens in B2B when a prospect requests some specific information from your company through a marketing asset you control like a website. In our previous post we touched on the differences in sales lead qualification. Determining Your Marketing Led Sales Lead Qualification Sequence And Lead Management Process. Lead Generation.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    [Information] 10 Crucial Design Elements That Get Your Emails Opened — and Read
    Put key information at the top. Your emails should be designed to present the most relevant and important information first. Using bullets is a great way to break up a lot of information. The average person receives an overwhelming amount of email in their inbox every day. Limit email width to 600px wide. Stick to basic HTML.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Information] Google+ Now Lets Users Create and Join 'Communities'
    Next, you'll be prompted to fill out your Community's profile information -- this is all pretty typical stuff, like your photo, a tagline for your group, and a brief 'About' section where Google recommends you lay out some guidelines for the community. Well, it's about time. Google+ hasn't had a big update in a while, it seems. Thought so.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 2, 2012
    [Information] The S.F. Giants School of Social Media: 3 Tips to Drive Nonprofit Fan Engagement
    From the Giants’ foray into social media come three take-aways that should inform all businesses, for profit or non profit, who wish to (1) contribute to the evolution of social media so that it becomes a truly social experience; (2) connect in a meaningful way with their constituents, and (3) galvanize their communities to take important actions.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Information] How Marketing Can Double the Effectiveness of Your Sales Force
    One good way to do this is to practice step 3 and ask prospects what type of information is necessary to convince them to become customers. I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Information] All I needed to know about sales I learned from my kids' chicken eggs stand
    Put the important information up front, if price is relevant don't bury it. This past weekend in an effort to teach my kids about fiscal responsibility and how to be active contributors to the tribe which is our family, I set them off with the task of selling our week's worth of excess accumulated chicken eggs. You wanted them. They enjoy it.
  • B2B VOICES  |  FRIDAY, OCTOBER 28, 2011
    [Information] Content Fusion: How Stories Are Shared in a Social World
    Issues: Online, people simply do not consume much of their information in linear form in a singular format in a singular vehicle the way that you might have consumed a traditional printed newspaper or sat down and watched the network evening news on television. It also pointed to the solution. Witness Flipboard. Then, think about format.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Information] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    Sure, we have CRM systems to track this information which is great, but why not incorporate a little competition the old school way? In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Connecting Cubes.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2009
    [Information] 5 Important Ways Sales can help Marketing
    But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Competitor information. Whether it is in designated fields in a CRM or via email, Marketers value any information about competitors you may hear from prospects.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • MARKETING ACTION  |  FRIDAY, JANUARY 10, 2014
    [Information] Drip Marketing 101: Benefits and Best Practices
    This exposes your prospects to drips of relevant information right when they will appreciate it. Educational drips offer relevant information to your prospects and prepare them to make a purchase. Training drips include how-to information for new customers. Do you dream of automating the tedious lead nurturing process for them?
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Information] 15 Examples of Brilliant Homepage Design
    The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. That's right. What makes a homepage brilliant, and not "blah?" 2) Mint.
  • CONTENT MARKETING TODAY  |  THURSDAY, MAY 19, 2011
    [Information] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
    learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. They will look to you for information that will help make them smarter and more successful. Your Sales Team Must Be Content Marketers, Too! He was a unique, colorful, and brilliant character. Why is that important?
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [Information] Creativity with Blogger; using it to make quality websites beyond the Blog
    The slideshow functionality is a Flash movie that is generated by Picasa using the "embed" functionality; when the page loads it gets the photos and ordering information necessary and automatically creates the new Flash file, no coding necessary and no extra software required. Why did we do it? How did we do it? And the result?
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Information] 3 Google Analytics Tips for Content Creators
    Analytics informs you on what kind of content works and helps to refine and define your strategy. Here are three tips to help inform your content creation strategy using Google Analytics. 'If creating content is part of your daily routine, the process has likely become as natural as breathing. That’s where analytics come in. Promotion?
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Information] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Instead of typing out paragraphs and paragraphs of copy explaining what a free download is and why you should download it, you could convey the same information in just one photo. Embarrassed, I quickly went to the offer to see where I had gone wrong. Turns out another internet. person. That''s when hit me. Well friends, that''s what we did.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    But the more useful your information, the more prospects will respect you — and the more likely they are to hire you when they have a problem they can’t handle themselves. You may want to require some information to download some of your more valuable and lengthy material, like a comprehensive article or an ebook.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Information] How to Create a Wildly Successful Facebook App
    You never know who might be watching and who can see what information about you. Zada further explains; “It’s kind of a horror movie that has no blood, no guts, but there’s this person that you don’t want looking at your information. If you haven’t had a lollipop lately, you should try this one. ’ 3.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Information] 10 Fascinating and Festive Holiday Infographics
    This data from eCampus.com uses information from Amtrak to outline the number of dollars spent to get home in time to do their laundry. It's that time of year again. With 2012 staring us in the face, let's take a fun look at some interesting infographics that will give you a boost of holiday cheer and make you smile. How Much Will You Spend?
  • ENGAGE  |  MONDAY, FEBRUARY 20, 2012
    [Information] How to Set the Table for Word of Mouth Marketing
    This is sure to pay off since  93%  of customers identify word of mouth as the best, most reliable source for ideas and information on products and services. I f I play my cards right you’ll tell your friends about this post. Maybe you’ll even share it through Facebook or Twitter. Word of mouth can actually be a social function in itself.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    If you''re going to use text in your Cover Photo, keep it concise; your Photo will be much more informative and engaging. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. You probably guessed it by now. Seriously.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Information] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Information] 8 Steps to Achieving Search, Social & Content Marketing Success
    Often times, when people are searching online, they are looking for answers – but the other half of the time, they are looking for information and education before making a purchase decision. Your main goal is to research and figure out what information your prospects are looking for. Why content marketing? Strategy development.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 23, 2010
    [Information] We love technology, but we love marketing more!
    We could use the information to see how people respond to ads and optimise them based on this. Poster sites, information screens, sat navs etc etc. It looks like ‘re-targeting’ is all the rage at the moment – following people’s behaviour and providing them with relevant content. great! Facial recognition technologies! No brainer.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Information] Why Marketing Is So Hard
    Of course, it’s not perfectly predictive, but it does provide good directional information to create some context around this discussion. 'A version of this post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion here. Marketing is hard. So where are the results? Inbound
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Information] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Be sure to include your (brief) company overview, latest press releases, product data sheets, and company spokesperson contact information. If you keep up with chatter from the hashtag, you may find that a prospect is seeking information via Twitter. See my previous tradeshow post for what to include in your press release.).
  • VOLACCI  |  MONDAY, FEBRUARY 10, 2014
    [Information] Must-Attend Drupal Events of 2014
    encourage you to continue reading, however, I will share a few good links from the beginning as to where you can find more information about these events. Each site obviously has more information about their respective event and I hope you continue on with your own research to determine which event(s) you plan on attending. Other.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Information] Social Media and Lead Generation: Know Your Measurements
    These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
  • INBLURBS  |  TUESDAY, SEPTEMBER 20, 2011
    [Information] Social Media Marketing Daily Tasks or How to eat an Elephant?
    They feel that they need to handle an avalanche of information and requirements to get the necessary steps done. Inform them with interesting and share worthy content, solve problems, answer questions and simply stay in touch with them, stay visible! And I fully agree with this. Discipline is a key factor! Be creative. Lead Nurturing.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Information] Three Ways to Build Links in the Age of Google Penguin
    Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? Internal Links.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Information] The Future of Video Marketing: My Top 10 Predictions
    Inform the media of an event. Video marketing platforms can help  with detailed, accurate information about your video assets and soon every marketer will consolidate their video analytics with marketing automation and CRM data. The future of the Internet is television. There has been a shift in living room media.
  • SAZBEAN  |  THURSDAY, MARCH 3, 2011
    [Information] 3 Methods for Connecting Marketing & Sales
    This can be difficult without additional resources and tools, but you may find that much of the connections come just from sharing information. Having problems getting sales and marketing to work together? Try to relate to individual people, not just sales and marketing as groups. Do new tools need to be put into place? What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Is Your Teleprospecting Team Supporting Too Many Outside Sales Reps?
    feel more comfortable emailing and calling the outside reps I support throughout the day with questions and information on potential leads. As a Business Development Rep for our clients, I’ve worked on a variety of projects in which I have had to support a variety of sales reps. So far, this has worked out well with the leads passed over.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Why You Need To Demand A CRM
    So it’s crucial to be able to make sense of the data that matters to your daily business responsibilities – doesn’t matter if it’s Sales, Marketing or Customer Service – we rely on good, accurate information so we can make the best possible decisions to make us and our team successful. This was not the 80’s, or even the 90’s for that matter.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Information] Have You Refreshed Your Insides Sales Training Program?
    There is a fine line to walk when training, how much information is too much? I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 9, 2010
    [Information] How Conscious Are You Of Your Prospects Time?
    Problem is we get into the unconscious mindset of extracting as much information as we can without taking a breath. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you? From what I’ve seen, all too often it can work against you.
  • FUNNEL FOCUS  |  TUESDAY, SEPTEMBER 14, 2010
    [Information] Thought Leadership Interview: Ardath Albee Shares More Secrets to Content Marketing Effectiveness
    What additional offers can you make to attendees given the information the webinar exposed them to? Ardath Albee’s section of The Quintessential Marketing Automation Guidebook shared several     approaches to help you Use Content Intelligence to Drive Pipeline Momentum. Select a target audience, segment or persona. Make a list.
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 27, 2010
    [Information] Social CRM: The Latest Evolution for Managing Customer Relationships
    Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.
  • FIFTH GEAR ANALYTICS  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Marketing Data Security: Accessing Corporate Resources From Offsite Securely
    Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. Avoid accessing corporate information outside of the VPN. Kevin Gilbert. ACCESSING CORPORATE RESOURCES FROM OFFSITE.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Information] 13 Events You Should Attend In 2013
    The session content focuses on transparency, accountability, information sharing and collaboration, as well as how these shifts are accelerating how businesses go to market. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. Las Vegas, NV. Miami Beach, FL.
  • THE POINT  |  TUESDAY, JANUARY 8, 2013
    [Information] Email Marketing 101: No-One Cares About Your Product
    Am I going to download free product information, view a demo, what exactly? An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product. But so what?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Information] Lessons in Crisis Communication From the Amazon Cloud Outage
    Since Google Chrome was kind enough to inform me when I tried to refresh the page that other users were also experiencing difficulties, I knew the issue wasn’t limited to me. In the age of social media, customers (as well as bloggers and reporters) will turn to many sources for information besides just your official pipeline.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JUNE 5, 2012
    [Information] Equipping the Sales Force of the Future
    But there’s a big structural driver behind the phenomenon, as well – it’s the elimination of information asymmetries thanks to the internet and buyers’ greater sophistication with it. Why is it happening? There are some cyclical factors; tight organizational budgets mean more pre-purchase scrutiny, for instance.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Information] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    Regardless of whether you are a top marketing executive or a marketing automation enthusiast, adding these to your blog feed can have a wealth of information streaming straight to your mailbox. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. B2B Marketing Insider.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Information] The Mi6 Tweekly: Week of September 13, 2010
    Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. The Right Marketing Mix: Online vs Offline, what’s the right balance?
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Information] Beer Brewing and Inbound Marketing: The Surprising Similarities
    Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The right ingredients and a bit of patience are what make up both of these fine practices: beer brewing and inbound marketing. Shucks.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Information] Innovators Wanted: Marketing to Generation Live
    Like the rest of Generation Live, he is comfortable with (over) sharing and expects instant access to games, information, media, and friends. 'Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Gen Y and Gen Live Personas.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Information] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    If you’re interested in reading this 90 page best practice guide for further information on how to implement these top tips on email marketing, you can download it here. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2011
    [Information] Company Blog: What Can You Expect From Them?
    By being informative, creative and reliable in what we say, and the examples we give, we build trust with our readers. Blogs can play an important part in your overall marketing plan. have found that we are getting more activity as far as page views on our blog than our website. These are a few things you should expect from a company blog.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 6, 2011
    [Information] Top 10 Social Media B2B Posts in First Half of 2011
    If not, read on to find some great information to help you with social media for your B2B company. Whether it is a list of stats, tools, examples or a way to do things, blog reader like having their information organized into lists. The following list is based solely on page views, as determined by Google Analytics.
  • HUBSPOT  |  TUESDAY, JULY 9, 2013
    [Information] How to Tackle the Most Common B2B Sales Objections
    If the issue is a far-away budget allocation decision, you’ll need to get more information. By getting more information about prospects’ processes, you’ll be able to be much more helpful to them. 'Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. is in place.”
  • WINDMILL NETWORKING  |  TUESDAY, JULY 5, 2011
    [Information] 4 Things Triberr Reminded Me about Twitter
    The process can be completely manual if the user changes his or her settings, and there is also an option of rating a blog post with positive or negative “karma&# to inform other bloggers whether or not they should manually approve the tweet. Fast forward to 2011. What is Triberr? Why Use Triberr? Why the Complaints Against Triberr?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Information] Providing 'Big Data' To Your Clients
    see this idea as part of the core of what Thomas Redman refers to as “informationalization” and always looking to add more data and information into your service. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    For more information about this year's event , check out Mack Collier's review. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! With that said , AG had a great week as well.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Information] Manticore Technology VII Enhancements Boost Marketing Performance Management
    Over 65% of marketers say lead scoring is informal or nonexistent. Manticore Technology is rolling out over 40 enhancements and features to their marketing automation platform to improve usability, accelerate lead flow and more closely align marketing with sales. Marketers can now accomplish more while increasing precision at the same time.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Information] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. These are targeted ads with information about the product the visitor has shown previous interest in.
  • JUNTA 42  |  THURSDAY, JULY 22, 2010
    [Information] Marketers Act Like Publishers, with One Exception
    Believe it or not, people are consuming more information than ever before. Jeremy Victor just published two excellent articles on how to think and act like a publisher ( part 1 and part 2 ).    It's strange, all this talk about being a publisher today. Who would want to be a publisher today?  Lots of publishing going on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Information] How to Use the Social Web to be a Star at Work
    According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly.  A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • MODERN B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Information] 3 Marketing Automation Lessons to Learn from Your Favorite 90s One Hit Wonders
    Were you really interested in hearing more Snow after the huge hit “Informer”? by Dayna Rothman I was driving to work the other day and the song “The Freshman” by the Verve Pipe starting playing on XM radio’s Lithium channel–the Lithium channel being my all-time favorite 90s alternative music station. Try to keep it fresh! Probably not.
  • SYNECORE  |  TUESDAY, MARCH 5, 2013
    [Information] 5 Content Marketing Guidelines for Catching the Big Fish
    Produce content that has a value, whether it is educational, informational, or entertaining; the kind of stuff that’s worth returning for. Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Appropriateness to Your Target Audience. Frequency and Type.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Information] Ebooks and White Papers: A Complementary Pair
    For a great example of this, see the Lumension ebook, 7 Things Every CEO Should Know about Information Security.) I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Information] Ebooks and White Papers: A Complementary Pair
    For a great example of this, see the Lumension ebook, 7 Things Every CEO Should Know about Information Security.) I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Information] Formulas for B2B Marketing
    This strategy is more active because adding new information to your website tells search engines to crawl it more often, update records as to what can be found there and increase its placement in the search rankings. Knowing all of this information can help funnel that prospect into a sales lead with real potential. The trifecta.
  • STORIES THAT SELL  |  MONDAY, NOVEMBER 1, 2010
    [Information] Traits of the Perfect Success-Story Interviewee
    The former option will result in the best quotes and information for your customer stories. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. Not only is the customer satisfied with the solution, but the customer has become a true evangelist.
  • HUBSPOT  |  SUNDAY, JUNE 2, 2013
    [Information] BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
    is testing the placement of menus, related searches, and search query information -- but there aren''t too many details yet about when the design will roll out. 'Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Yahoo! search results page testing.
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