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  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 10, 2014
    [Information] Slammed!!! The first time sales manager
    Next they need to work with their fellow peers on the management team and the third element the demands of senior management that are requiring information and accountability. Slammed!!! Luckily I received some assistance. spent time listening to Dave and understanding his approach and systems and then flew back to Minneapolis. All Free.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Information] Back to Basics: SEO Essentials for International Marketing [INFOGRAPHIC]
    marketer with customers in multiple countries, or see international expansion in your company's future, the information on how to optimize your website is critical, yet often scattered and hard to find. While this may not be applicable to everyone, if you're an international marketer targeting your country, a U.S. co.uk,ie,fr, etc.)
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Information] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Collect information  from a prospect (e.g., Copy:  Detailed information on the product(s) or offer, including a  call to action. Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. Would it upset you?
  • BIZNOLOGY  |  WEDNESDAY, JULY 31, 2013
    [Information] Make video part of your social media marketing
    Create video for social media from the mindset of creating value for your potential customers—answer questions and inform them. Image via CrunchBase. If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube.
  • LEADER NETWORKS  |  FRIDAY, DECEMBER 18, 2009
    [Information] Why You Need A Social Media Policy in 2010
    This information, in turn, has accelerated my client's competitive approach. Make sure that the social media policy reinforces company culture - an informal organization will have a different policy than, say, a government agency. Spell out what kind of information can and can't be shared publicly. Policies are dull.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Information] How High Growth Companies Use Marketing Analytics to Their Advantage
    Web analytics will provide richer, more actionable information to businesses pursuing well-coordinated content and social media strategies, for example – as the data shows high-growth firms are doing. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead. Usage and Effectiveness.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Information] Outbound Marketing Agency Orders #IMU Shutdown
    At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. Please help us save IMU.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Information] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ). Tweet this Stat ).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Information] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    InsideView CRM Sales Intelligence dramatically improves sales performance by bringing together traditional business information from the world’s leading sources, breaking news and social intelligence about companies and contacts into a single window within SAP CRM 7.0. earning “Powered by SAP NetWeaver®&# certification status.
  • VIDYARD  |  FRIDAY, APRIL 4, 2014
    [Information] Drive Real Action With These 6 Killer CTAs
    Including a contact form at the end of your video is a great way to capture new lead information after you have qualified a viewer’s interest with your content. Give you their information? Once your video fades to black, there are two preferable outcomes (one more ideal than the other). ” *click*). Suggest another video.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Information] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips to help you prepare for the madness (for starters, think comfy shoes and an unreal mountain of business cards). Enjoy! B2B Marketing Infographic
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 4, 2010
    [Information] The Social Media Bandwagon Has Become a Supersonic Jet.
    Wendy Boyce. As a Social Media marketer with SIGMA Marketing Group , I am still amazed when I meet business savvy folks who have not yet adopted social media usage in any way, shape or form. Fasten your seat belt and enjoy the ride: “We don’t have a choice on whether we do social media, the question is how well we do it.&#  Erik Qualman.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Information] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    and that the information sent is normally what that keeps the relationship alive. by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. 7.03%.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Information] How to Build Effective Teams Based on Personality Type
    For more information on how to easily identify personality types, check out this post.). Their friendly, informal brand of leadership can send out a strong, clear signal that this group can work together and make things better for everybody. This post originally appeared on HubSpot's Sales Blog. Designing a Group. Morale is high.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 19, 2012
    [Information] How to Blog: How Often Should I Blog?
    If there isn’t much information about what you do online, you could become a go-to expert by writing one post a month. How often should you write and publish blog posts to get results from your blog? What results do you want from your blog? have a consulting colleague who specializes in a niche science. How competitive is your industry?
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Information] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    online consumers trust information and advice from blogs, according to BlogHer. The stats, social links, and related article information on the right side of each post also helps keep readers engaged with the content. 8) Girl Scouts of Northeastern New York. 81% of U.S. Aside from remarkable content, of course.). 10) Salvation Army.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Information] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. And as a social space, people will be more receptive to information on a company’s trustworthiness (both bad and good). That’s it.
  • WRITTENT  |  TUESDAY, APRIL 30, 2013
    [Information] 10 Ways Low-Quality Copywriting Services Will Hurt Your Business
    There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche. Several years ago, it was possible to “trick” Google into ranking information well. Not only will Tweets, Likes, and Pins expose your information to a wider audience, it’s now a critical factor in SEO.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Information] 5 Steps for Creating a Viable Marketing Dashboard
    The alpha can reveal whether the marketing dashboard captures the performance information required and/or whether changes are needed. “ The emphasis on proving marketing ROI and accountability has only increased in our current business climate. Even an economic recovery won’t eliminate this topic. Align Marketing to Business Outcomes.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Six YouTube Tools and Tips For Social Media Success
    YouTube, like Google, has tons of free information to help your company succeed at online video. It has tons of information that you could use to convince your CEO that the company needs a video strategy. 3. Boost your social media presence by using YouTube. The bad news is that it can be hard to keep up with all the changes.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Information] Google AdWords' New Ad Rank Formula: What You Need to Know
    An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Information] Getting Started with Lead Scoring and How to Optimize Deployment
    Here’s what you missed: Getting Started with Lead Scoring: Gather information with your sales team. Use relevant information. by Katie Byrnes In the most recent Revenue Masters webinar reviewing Marketo’s latest eBook, The Definitive Guide to Lead Scoring , Andrew Spoeth, Sr. Review past deals and current opportunities.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Information] InsideView Wants to Get You LinkedIn
    There are many blogs and sites that cater to the B2B sales professional but LinkedIn is by far the place most sales people flock to when trying to find out more information about who they should be talking with. In the age of social selling LinkedIn is the B2B sales network of choice. The only [.]. customer 2.0 Enterprise 2.0
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Information] Evaluating Marketing Automation - 10 Questions To Ask
    Are we going to ask prospects for every piece of information we need? The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. What mistakes can be avoided? How are leads routed to sales? Area code?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Information] B2B Prospecting Data Just Keeps Getting Better
    Ruth serves as a director of Edmund Optics, Inc. , the HIMMS Media Group, and the Business Information Industry Association. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Information] Lead Generation: It’s all about building relationships
    So I think we need to embrace empathy on every level because customers are more sophisticated and they have access to more information. think those marketers are going to be leaders in companies, they are leaders who can bring down the silos; last side of the information technology. Brian Carroll: Yeah, we are coming up on 10 years.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Information] The Biggest Threat to Your B2B Marketing Success
    Information overload. Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” But why do we fail to act? Insufficient knowledge. Resistance.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Information] What Exactly Does Google Consider High Quality Marketing Content?
    Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information] 10 Myths About Lead Quality: Busted
    Explicit data is generally demographic information about the lead that will help you indicate if that person and their company is a good fit with your organization. Pairing this information with the explicit data you collect can help you determine how qualified and engaged the lead is with your organization. Lead Conversion
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Information] The customer is the customer. Adapt or die.
    They may get away with it for awhile if the switching costs are high, but in general the information flow of the web has dis-intermediated many traditional competitive hurdles. I’ve had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. It was a dicey situation. Adapt or die.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Information] 3 Lead Scoring Problems – And How to Solve Them
    Solution: Create a level playing field for prioritizing and assigning incoming leads based on information available from your CRM and from secondary data sources. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Share email.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Information] Why People Love Social Brands
    For instance, if your work is more visually oriented—perhaps you’re a graphic designer or a baker—your audience is probably hanging out on Pinterest , Facebook, or Instagram.  If you work more in the tech or information sector, however, you may find that your core audience spends most of its time on info-based platforms like Twitter or LinkedIn. 2.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Information] How Automated Workflows 'Work': A Simple Setup Guide
    With the concept of workflows -- series of automated actions that you can trigger to occur based on a person’s behaviors or contact information -- all of this is possible. You can use any information from your contacts database to create these Smart Lists, and then trigger workflows based on those. "Everything in moderation." work ?
  • CK'S B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Information] Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
      For information on my  Mobile Innovation Series & Innovation Clinics, go here   Last week— view the article here —was the introduction to the incredible innovation moment that mobile heralds for marketers. audiences engage with their brands. Get Article #2 here.   For Part 2 of the 6-Part Series, go here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 13, 2009
    [Information] A futurist’s view of the “next big thing” in social media
    mean, anyone who uses Twitter or belongs to an online community of some sort has seen that sharing information and learning from one another is not only fun and rewarding, it’s addictive.  think you’ll agree: What is a futurist and how do I get a job like that? think it will be just the opposite.  Most optimistic about?
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Information] How Will Technology Affect Employment?
    Wladawsky-Berger : About 80% of the job growth is in information-intensive service jobs. In today’s world you need the next level of education: information-based literacy. You need to be comfortable working with information and you need social skills. Panel discussion: How Will Technology Affect Productivity and Employment?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Information] 3 fundamentals of a successful social selling strategy
    asked him, in a cluttered, information-dense marketplace, how do we stand out? One of the most pervasive mantras on the social web is “don’t sell.” ” And it is certainly true that anybody out there shilling every day on Facebook and Twitter is going to lose a lot of friends. Here’s the good news. Step one. WRONG.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 24, 2009
    [Information] Take 3 Steps Before Creating a Nurturing Program
    How much information on your website matches the answers to the questions in the About Your Customers step above? I'm getting a lot of questions about how to get started with a nurturing program. Bravo to those marketers who are actively reaching out to get started!   First - About your customers: Who buys from us?
  • HINGE MARKETING  |  FRIDAY, JUNE 19, 2015
    [Information] Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
    This sobering statistic accentuates the fact that buyers of professional services have access to more information now than ever before. This goes hand-in-hand with the readily available information and the ease of access I mentioned earlier. But whom do you need to differentiate your firm from? What is Competitive Analysis?
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Information] Mobile will disrupt your industry: 3 ways to protect your business
    billion people worldwide can access all the world’s information where, when, and how they want. How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” Even coffee only got support from just over half the respondents.
  • VIEWPOINT  |  MONDAY, OCTOBER 31, 2011
    [Information] 7 Hot Email Prospecting Tips
    In your emails, focus on the ideas, insights and information you can share that will be of value to your prospect in reaching their goals. 6. Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. Crazy-busy people read their email with their finger on the delete key.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 5, 2014
    [Information] 3 Simple Things That Are Holding Your Sales Team Back
    Your sales team sometimes takes dozens of calls a day, but just because those calls are coming to them doesn’t mean they have the information they need to successfully close a sale. Having that information on deck to handle a customer’s call can mean the difference between wasted time and a closed deal. Solution. Solution. Solution.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Information] Our latest marketing project – Protegrity USA
    That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. Protegrity USA has a wonderful product, vaultless tokenization. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 1, 2011
    [Information] Picking Your Best Marketing Automation Vendor: One Size Won't Fit All
    Certainly the VEST gives them fingertip access to vastly more information about more products than they are likely to gather on their own. The graphic below may not be very legible, but it’s really intended to illustrate patterns rather than show a lot of detailed information. The assumption is wrong but it’s hard to shake. Ok then.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Information] What An Advocate-Centric Marketing Organization Looks Like
    And now, as more buyers increasingly turn to more trusted sources of information to get the real skinny on products, such as colleagues and other peers instead of corporate web sites and marketing campaigns, the modern marketing organization welcomes the latest member to the family: Introducing the Advocate Marketer.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 21, 2012
    [Information] How Are You Managing Your Content Marketing?
    Content marketing is a different way to get the same information in front of customers, and we all need help and tools to manage it better. The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. Our challenges are to make a person stop, read, think and behave differently.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Information] 7 Marketing Tips to Prep for the Holiday Rush
    Segment your email lists based on recipient interests, purchase history, age, or other demographics if you have the information, to help better target holiday emails. 2. And, if the option is available, be sure to claim your page , add business information, pictures and coupons. 4. Check your list twice. Go mobile. Reward loyalty.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JUNE 9, 2010
    [Information] Who Inspires You?
    You can learn quite a bit about the author/s by reading this information: who is in his/her network, how the book idea came about, who edited the book, and sometimes how long it took to write or the obstacles encountered. Fabulous reading, by the way. Five stars.). Love it! Herewith my list, in no particular order: Jane Austen. Clement Stone.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Information] Google Knocks out Authorship Photos
    With a little work, this handy tool added some unique information to your content when it popped up in search results, including your picture and the number of followers in your Google+ community. Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Tracking is still available.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Information] How do businesses and professionals make time for social media
    You can communicate with people with greater ease and access richer information quicker. You use it as you feel it enriches your relationships, makes finding information easier and generally offers value to you. Well, here are some ways you can make time; Wake up earlier. Work on the commute. Start work earlier. Multi-task. Skip lunch.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Information] Do You Know Your Customers.Or Are You Guessing?
    Of those who ask about at least one preference, at least 30% of the marketers who collect the information DON'T USE IT. In my book, eMarketing Strategies for the Complex Sale, I bestow relevance with the "King" moniker. I did this because the old adage that "Content is King" is meaningless unless relevance is involved.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Information] Eloqua Announces Chatter Integration
    The integration also allows Eloqua to automatically push information into the Chatter news feed when various milestones are reached. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Information] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Information] 11 Easy Social Media Tips and Tricks
    Add Social Media Information to Print Media. This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Ask Questions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Information] How to Use YouTube's Analytics for B2B Marketing
    But how can you measure the success of your YouTube videos and apply this information to your overall marketing strategy? Such information can help you create geo-targeted PPC campaigns and appeal to audience segments globally. You can export this information into Excel and play around with it in different ways.
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Information] 3 Compelling Manufacturing Lead Generation Calls-to-Action
    Here are some ideas for call-to-actions that will get your manufacturing prospects to raise their hand, share their information, and turn into leads for your business. These are all backed by forms that collect lead information in exchange for Admet fulfilling the request. “Call-to-actions don’t apply to us.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [Information] Anything as a Cloud Service
    This approach also eliminates the need to “containerize” corporate apps or data on the devices employees bring from home, he says, as the mobile device is not receiving HTTP data and stores no data, cookies or other “state” information. Pertino: VPNs (virtual private networks) are one way to securely “tunnel” information over the Internet.
  • VIRALLY BLOG  |  FRIDAY, APRIL 17, 2015
    [Information] Why content marketing is here to stay
    Caveman paintings and the Bible can both be considered forms of content marketing, both were used to teach and inform and used the best technology that was available at that time. Some marketing fads come and go. New technologies have and will continue to disrupt the buying process and make things easier, simpler and faster.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Information] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Be sure to include your (brief) company overview, latest press releases, product data sheets, and company spokesperson contact information. #3: Coordinate with your marketing team – Most booths will have some sort of tchotchke, from bubble gum and stress balls to branded ink pens and flash drives. Best of all?
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Information] Blogging Leads to Sales
    blog, abbreviated for web+log, is typically an informational section of your website that allows for short content for frequent distribution. Meaning, it’s less words than heavy-duty whitepaper and it’s more informative than a Tweet. Originally posted here on USSCO Speaks blog. How’s that going to grow my business?”. What is a blog?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Information] E-Newsletters: What’s the Ideal Format?
    Then the footer information: How readers can contact us. Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files? Of course. The key?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Information] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    With closed loop reporting, marketing is able to send more information to sales (such as additional lead intelligence), and sales is able to provide feedback and sales activity reports to marketing. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Information] What Marketers Can Learn from Jill Konrath’s New Website
    This allows users to keep scrolling to find other important information … in this case, her resources. Back in the halcyon days of SEO, Fathom’s slogan once was  The power of words. Yes, words were quite powerful in classic SEO… and presented relatively simple ways to manipulate Google. Let’s fast-forward to today.
  • DELICIOUS B2BMARKETING  |  TUESDAY, MAY 18, 2010
    [Information] Content SEO
    Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below. Sub domain?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Information] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    As a marketer, it is important that you sign up for the free service and understand the mechanics of how information is shared. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
  • SAZBEAN  |  TUESDAY, JUNE 12, 2012
    [Information] How to Make More Money From Existing Customers With Marketing Automation
    Leverage Past Purchase Information. Many businesses focus on bringing in more and more new customers; but the fact is, most of us aren’t in a one-and-done situation. We’ve got more products that might strike your fancy, additional services that would make you squeal, and who knows what we’ll roll out in the future! Ready?
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Information] 4 Characteristics of a Winning Social Enterprise Strategy
    Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] From Strings to Things: A Quick Primer on Semantic Search
    However, at this point, search engines prefer full sentences or meaningful phrases as they give more context and information about user intent in a query…”. This is essentially what your brain is doing every day, continually adding semantic information onto its own knowledge graph. Smarter Search Engine. Adieu, Keywords.
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Information] Enabling Sales: Change the Point of View
    Views are simple, fast and visible to any sales rep who has access to the information. Easily locate data mistakes and incorrect information. One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?”
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 14, 2013
    [Information] Lead Gen System Gone Amok Alienates Potential Customer
    Jill, I noticed that you have recently been on our website taking a look at some information. This typically helps shorten your evaluation process and gives you exactly the information you need to help make any comparisons or decisions. Recently, I got an email from a CRM provider about a free ebook on the social sales revolution.
  • LEAD VIEWS  |  MONDAY, JULY 11, 2011
    [Information] Is Your Content Speaking to your Target Audience?
    regular content audit on your website is essential to ensure the accuracy and relevancy of information.  Think about it-  The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. 
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Information] 3 Website Metrics to Watch Daily
    Use this information to target your content to people on specific days or focus your advertising during those core purchase hours. Keep yourself  informed quickly and easily by only looking a few. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Information] 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
    The news section of a website is often found under the 'About Us' portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. Don't let content creation begin and end with blogging. News Room. That's a lot of content!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 3, 2011
    [Information] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
    But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solutions to their business challenges. And yet, some marketers still confuse SEO with paid search. What is SEO?
  • SAZBEAN  |  MONDAY, JANUARY 30, 2012
    [Information] Launching a Social Command Center (Without The Center)
    Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. “Social command centers” are all the rage today and it’s not without some merit. This isn’t enough. Tech platforms are only one third of the problem. News & Notes
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Information] How to Unseat an Incumbent?
    Click here for more information. I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 23, 2012
    [Information] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    It was a fun and rewarding experience ( too bad we were dropped from the traditional program information however! Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. View more presentations from Derek Edmond. that I was glad to be a part of.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Information] 7 Ways Sales Intelligence Gives You Super Powers
    Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. 4. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights.
  • B2BMARKETINGSMARTS  |  THURSDAY, NOVEMBER 4, 2010
    [Information] Four Hot B2B Marketing Ideas Emerge from Blob
    I’ve opted-in to receive content from a large number of marketing and technology publishers, so I get dozens of informational emails every day. Every email offers educational content, a Webinar invite or a newsletter, and they all promise that the information is “must have&# and will transform my marketing success.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 26, 2012
    [Information] The Hunt for Advocates
    Suppliers used to be the primary (if not only ) source of information about a purchase.  But things have changed.  In today’s world of technological innovation that makes finding and sharing information so easy, customers don’t feel like they need us anymore – at least not until they have figured out all the important stuff.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] How to Get In My Inbox: Confessions of an Email Unsubscribe Addict
    kept emails that provided me with useful, relevant information, and that made my life easier. Use this information to deliver a message that is relevant to my needs. Wedding Paper Divas took the information they new about me (my wedding date) and sent me a thoughtful email. would sign up for anything and everything. Discounts?
  • CLIENT BRIDGE  |  THURSDAY, JUNE 2, 2011
    [Information] Reducing Costs with Content Marketing
    Product information, instructions and other content help customers make their decisions. Americans spend over 10 hours a day consuming content (all types of media). Reaching customers means creating content in a variety of media formats and integrated that into a marketing plan. Usually, this can be done with lower creation and media costs.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 4, 2011
    [Information] From "Contact Us" to Lead Generation
    Don't require too much information. Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. But it's also a great way to gather leads. Contact us now.". Call to Action Ideas.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Information] Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation
    Details below: Friday, March 11, 2011 10:00AM PST / 1:00PM EST There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. You can register here. system selection demand generation marketing automation
  • BUNGALO  |  MONDAY, SEPTEMBER 13, 2010
    [Information] NARI Minnesota CoTY awards
    Visit NARI at www.narimn.org or contact 612.332.6274 for more information. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? If you divide the work between two people… more doable. Procrastinating?
  • MARKETING GENIUS BLOG  |  THURSDAY, AUGUST 13, 2009
    [Information] Marketing Automation and ROI
    Also, by capturing prospect information and segmenting the database, you can send prospects information that is relevant to their situation and their stage in the buying process. By adjusting your lead generation portfolio based on this information, you will generate better-quality leads and increase revenue. Better Conversion.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Information] The smarter way to collect content
    The information of those who have collected the content on the day can then be passed to your lead hungry sales team. Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Information] Marketing automation starves without a Content Marketing strategy
    Without the content, you’re not going to get people clicking on your various links to give you the information you need. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. “Can you share an example, Jim?”
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Information] What Drives Us? 4 Keys to Creating Compelling Content
    Information passes to the brain through the sense organs. Such processing of stimuli and information is repeated over and over in the course of our lives. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Information] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    About the Author: Uniquely talented because of his super-geeky Information Technology background, James Hutto is a problem solver and reformed I.T. Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. But don’t fret!
  • THE POINT  |  FRIDAY, FEBRUARY 4, 2011
    [Information] Top 5 Benefits of Adopting Marketing Automation
    Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up. 5. Improved consistency of follow-up to all new leads independent of sales bandwidth. Increased sales productivity due to better identification of sales-ready leads.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Information] Internal Enterprise Communities - Your Time Has Come!
    No way to collaborate or connect with peers, no way to determine what was useful or valuable information. Need to gather competitive information to serve sales better? Imagine if every sales person put one spec of competitive information into the system - whoa! Too many pockets of information that create work redundancies?
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Information] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Information] Employees represent their companies online, like it or not
    Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on. Why am I writing about this? It was not as if he was trying to hide who he was.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Information] Using Social Media to Increase Brand Loyalty
    There may also be an issue or problem that your customers often face and by providing information you may be able to help. Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Probably not.
  • BIZNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Information] Marketing lessons from the college admissions process
    People were the most influential at the point of purchase, but digital was essential for providing the information they needed to reach the decision point. I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. He prefers to connect via an app.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Information] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. How often should you post?
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