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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Information] 5 Big tips to make LinkedIn ads work for you
    Instead, we promised to take the hassle out of getting the information people needed. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. Scale.
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Information] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    This can maximize your ability to target a specific market and glean important information about that market. LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 7 Social Media And Content Marketing Articles You May Have Missed
    While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Six strategies behind the trend in B2B client conferences
    Our value proposition is convenient access to useful information,” says Gillespie. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. MeritDirect celebrated its 16th Co-op this year. This got me wondering. Producing an event is expensive and risky.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Information] Saucy Tips to Boost Sales via Pinterest
    With a product pin, your audience can see real time information about a particular product like its price and whether or not it’s in stock. Pin Business Info - Give your customers a little extra information about you, your company and your products on Pinterest. Lea Richards has a unique title and a unique business. She’s the “Head Hog” at Pig of Month BBQ , an LA and Ohio-based business that ships must-eat barbecue meats to a customer’s door.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Information] Upcoming Event: How To Build A Demand Generation Machine With.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Upcoming Event: How To Build A Demand Generation Machine With Online Events April 27th, 2010 | By Jeremy Victor Editor’s Note: In our ongoing efforts to provide you with relevant, helpful information, I am pleased to inform you of a new relationship we have formed with BrightTALK.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Information] 77 Blogging Stats to Improve Your Blogging Strategy
    64% of people say that the need to inform friends is the most important for them when posting or sharing content. Today’s China demonstrates somewhat improved trust levels to digital sources of information: 41% of Chinese opt for blogs, while up to 50% continue sticking to newspapers and magazines. 70% of Chinese shoppers mentioned blogs as their preferred source of fashion information. Still not sure whether your business should be out there blogging?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    Reassure your Prospect: Create an atmosphere that encourages users to part with their information without feeling like they are risking their privacy. Give them a reason to give you their information. Set up the problem, talk about your solution and deliver the goods (content) in a professional manner, with biographical information on your author or web presenter when appropriate. Thank your prospect for sharing his time and information with you.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Information] Creativity, Technology, And The Future Of Storytelling
    There is now a massive amount of information being shared every single second. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. I defined content marketing as the gap between what brands produce and what our customers actually want.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Information] How Google Is Killing Native Advertising
    For native publishing to work for marketers like CenturyLink and Oppenheimer Funds, they will need to dramatically improve the information (or entertainment) value of their content. Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Let’s look at a marketing scenario: Imagine you’re the CMO of a B2B tech company and your team shares information on your company’s top accounts. Building an ICP will also inform your customer acquisition strategy.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Let’s look at a marketing scenario: Imagine you’re the CMO of a B2B tech company and your team shares information on your company’s top accounts. Building an ICP will also inform your customer acquisition strategy.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Information] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    When customers can’t get the information they need at key touchpoints or feel challenges are not being addressed, they move on. Then, build a clear narrative around how a specific target audience consumes information, or the types of success stories will trigger a positive reaction for them. It’s not easy to know where and how to allocate funds to craft an effective content strategy.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Information] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    martech makes it easy to track buyer behavior and inform better marketing campaigns Click To Tweet. Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Information] Why You Should Hire Jeff Ogden to Keynote Your Next Business Conference
    That book was filled with great information for keynote speakers. When Looking for Keynote Speakers, why Should You Hire Jeff Ogden to Keynote your next big Marketing Conference? For a related post, check out “ You Killed It: 5 Tips for Creating a Persuasive Speech “” If you’re looking for keynote speakers , the award-winning marketing expert Jeff Ogden should be on your short list. There are two critical make or break skills for keynote speakers.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Information] Financial Advisors Need to Get Personal or It’ll Cost Them
    Now that we’ve gone through the basic two components of segmentation, you can define and build specific segmentations for your clients and prospects that leverage both demographic and behavioral information. in order to pull all the information that you need for lead scoring. changes a person’s investible assets), that information will be immediately reflected in the score.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Information] 52 MarTech and Marketing Ops Champions You Need to Follow
    The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Here are 52, of the right people, who you need to follow on Twitter to stay in-the-know with all things marketing ops and martech. Gary Katz, @garymkatz.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Information] How to Make Your B2B Content More Lovable: 9 Tips to Try
    They are revelations of data, information, technique processes, tutorials, and a bunch of goodness rolled up into a single piece of content. Their content is typically packed with data and actionable information, but they don’t pursue a sizzling style. One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow.
  • BIZIBLE  |  MONDAY, OCTOBER 3, 2016
    [Information] What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
    When it comes down to it, you don’t want to judge the success of your ads based on the information that LinkedIn gives you. LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Well, very few…) seems like a surefire bet.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Information] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    Author information. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Restating the obvious, employee advocacy thus has the potential to bring true culture change to your organization than any other […]. Neal Schaffer.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Information] Native Advertising Is Broken: Here's How to Fix It
    It can be written by the advertiser or the publisher, but it should offer valuable, informational, educational information that potential customers will find useful. Native advertising is all the rage these days. Companies like BuzzFeed and ShareThrough have based their business models on the notion that in-stream, organic-like content will save the day and finally allow everyone to retire those tired and underperforming banner ads to a nice tropical island far, far away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Information] Tolerance, diversity and the social media filter bubble
    Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then. Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then. I see angry people. My Facebook stream is full of ’em.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Information] Optimize Your Content for Inbound Marketing: Part 1
    Because the session was so information-packed, we’ve turned it into a two-part series: Part 1: Setting the Stage for Inbound Success. Understanding what your prospects and customers are searching for can go a long way to informing your content strategy. Marketers should create messaging that is informative and provides a way for users to learn more about topics from multiple perspectives, aligning content that provides in-depth information and resources.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Information] Content marketing personalization: know your audience
    As you can imagine, this is incredibly valuable information. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Information] How to Grow Your List with Email Sign up Forms
    Local SF retailer, Cliche Noe uses a large and simple email sign up form to collect subscribers and keep them informed about events and deals: What information should I collect? A sign up form is one of the single most powerful tools you can use to grow your email list. We recently wrote a post about everything you’d want to know about sign up forms. Need a refresher?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Information] Carving the Perfect Email Subject Line
    Here are 4 rules to consider to get to that perfectly carved compelling email subject for your email campaign, and get a good open, click and deliverability rate too: Get to the Point: Relevance is key, so get to the point in the most creative way with fresh information. by Madhu Gulati. What entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters.
  • FATHOM  |  FRIDAY, NOVEMBER 6, 2015
    [Information] Are You a Marketing Artist?
    Despite the data-worship that today’s omnipotent and omnipresent information technology encourages, marketing at its heart will always be artistic, and therein lies the tension. On the other hand, the more informed the marketing artist can be, the better chance they will be able to give buyers the right topical content, i.e., things that genuinely interest them (in the right place, time, stage, device, etc.). Portrait of Michelangelo at 60 by Jacopino del Conte, after 1535.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Information] Eight ways B2B market research differs from B2C
    Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. The result is bad decisions. Research can also passively hurt business performance by not driving action. The conclusions are sound, but sit on a shelf gathering dust.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Information] Reach More Customers with Postcard Marketing
    Do you want to stay informed on the launch of this powerful marketing tool? Visit our Postcard page and enter your information to get real-time updates. Did you know that 52.5 percent of postcards are read by recipients ? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Information] Buzzwords in Marketing Automation: Inbound Marketing
    This information makes it easy to run a powerful inbound marketing campaign. You have people coming in from multiple traffic sources and once they arrive on your site, they engage with different pieces of information. Inbound Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Information] Promotional products: making them effective branding tools for your business
    Here is a breakdown with more information on each of our three “rules” for choosing effective promotional products. Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Information] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    Consider the fact that LinkedIn allows you to input information about your hobbies and interests in your public profile. Including this information may help make a connection with a potential customer, but it may also turn off potential customers who perceive you in an unintended manner. Whether you plan to use LinkedIn as an individual, or to represent a business, you will be interacting with and be seen by others without having a chance to meet them.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Information] Content Marketing Perfection in 29 Words on Facebook
    Because their advice is so short and so easy to understand, business owners and professionals are likely to share the information and to give credit to B Squared. Not only is this a great example of content marketing, but B Squared also makes great use of Facebook where you can easily share this information inside Facebook or beyond. B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. I might be getting carried away.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Information] The Introvert's Guide to Running a Meeting
    In any case, having this information can help you recognize certain habits, which in turn can help you lead more effectively. With this information, not only can you go forward with a renewed sense of confidence, but also, you have a greater understanding of what helps you to be a strong leader. What do you think of when you see the word "introvert"? Shy," "quiet," and even "antisocial" might be some qualities that come to mind.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Information] 7 Referral Program Best Practices For Wooing Customers
    Make sure your referral submission page includes the following information: How the referral process will work. How the information they submit will be used. From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. But asking for referrals can be awkward.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] My Business Website: Content for Customers… or SEO?
    ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ?
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk. But everyone uses them differently! Forget the Chicago Manual of Style!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Information] The Top #Nifty50 Women in Technology on Twitter for 2012
    These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. The objective of this group is to “give the right people access to the right information – where and when they need it.”
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Information] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    The information density on the web is ridiculous and getting worse every day. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will it be found in the solution to digital marketing challenges in our mobile-connected world? Will we see new models required to activate employee personal brands ? Or is Big Data the Future of Marketing?
  • SYNECORE  |  MONDAY, DECEMBER 2, 2013
    [Information] Target Personas: Content Marketing’s New Buzzword
    Today’s world is far noisier, and content marketing has risen from the ashes of the information age as the surest way to connect with our overloaded brains. An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Information] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Diigo - Improving how we find, share, and save information. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] How to Become the Best Blogger in Your Niche
    What will the reader do with the information? You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” ” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they''re not doing it, they will be.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Marketers, It's Time To Go To Back To School [New eBook]
    " Hyperbole aside, we think this absolutely falls into the above category − by reading this piece of content you will learn some invaluable information and when applied correctly and accordingly can take you to new places. September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun was intended.
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 29, 2011
    [Information] INFOGRAPHIC: Blogging Platforms
    From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Why You Need Long-form Storytelling to Become a Thought Leader
    The foundation of effective thought leadership is built upon sharing content that is so in-depth and informative that it influences how your target customer perceives and thinks about a topic. This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Information] Google’s new privacy policy is definitely good for Google
    Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. And, usually, I wouldn’t complain that someone took a lot of information and broke it up into bite-size chunks to make it easier to digest. The cool thing about Twitter is that your followers always know more than you do, so its a great way to get informed.). Image via CrunchBase.
  • SALES LEAD DYNAMICS  |  THURSDAY, OCTOBER 31, 2013
    [Information] Your Profile: The Key to Real LinkedIn Success
    Status Updates should provide useful information to your contacts and remind them of your expertise. Also, include your contact information, so readers can easily reach you. By: Peter Helmer and Marc Halpert. Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. His bio is at the bottom of this post). Your brand should be your biggest asset. It’s your reputation. It’s what you deliver. It’s why clients hire you.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Being of Service Matters More than Being Social for Media Relations
    Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top … Continue Reading.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Information] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    The top three uses of WeChat Official Accounts (business accounts) are information release (84.7 It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Information] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In an easy-to-understand manner, Maex outlines how to turn what may seem like meaningless numbers into valuable information that improves your bottom line. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.),
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Information] 4 Email Marketing Tips to Improve Your 2016 ROI
    If you’re using marketing automation, you can pull a ton of information that you can leverage to increase personalization: Personalization and designing emails will become even easier thanks to interactive and kinetic emails , and modular templates. Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How a Small Business Owner Turns Instagram Followers into Customers
    She took the opportunity to share pictures and information about her pregnancy. Small businesses are flocking to Instagram to create an album of marketing eye candy. While this visual channel is a great engagement tool, can your social audience actually become paying customers? Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise.
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Information] How to Write Headlines That Get Shared And Drive Traffic
    Listicles frame the information well. They make the information seem more manageable or “digestible.”. Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts. Posts with weak headlines get drastically fewer shares, fewer clickthroughs, fewer readers. And while all that might sound like a dread warning, there’s a sunny upside here: Get your headline right, and you’re halfway to success.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Information] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Lastly, the team at MyFitnessPal collects information around customer join dates and most recent login dates, which can help them improve retention and engagement. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 15, 2017
    [Information] Why CMOs Should Embrace Ad Blocking
    And lest you think the chart above is reflective of actions taken after numerous emails being sent to consumers with irrelevant information, here's another number for you: two. According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." " They expect three in 10 Internet users will be using blockers by the end of 2018.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Unfortunately, marketers will often flood groups with irrelevant and spammy information. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish a status update, but they get overwhelmed when they''re trying to navigate the unwritten "rules" of these platforms to be successful.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Information] When Sales “Intelligence” is Actually Sales Interruption
    Sales reps should be able to determine interests based on the information within the sales intelligence tool, but this information isn’t always useful. Steer clear of tools that dump any useful intelligence into the CRM activity log, where it is lost in a sea of updates and activities, forcing a sales rep to waste time sifting through for useful information.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. Don’t hold back information. This post originally appeared on Inbound Sales , a new section of Inbound Hub. You can view the original article here. Another cold call ? Really?". This is something I say daily. I typically get 25 cold calls a day.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results?
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Information] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. Google Webmaster Tools has so much rich long tail keyword information that there’s a WordPress plugin that can suggest long tail keyword optimizations solely based on your Webmaster Tools data. You’ve got a gold mine of long tail keyword information. But there are ways to still get this information.
  • MARKETRI  |  THURSDAY, JULY 11, 2013
    [Information] Marketing Automation for SME’s: Our Interview with an Industry Expert
    There is an overwhelming amount of information out there regarding marketing automation, as well as a plethora of platforms to consider with a seemingly endless number of capabilities. What are some questions companies should ask themselves to get at this information? Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it?
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] Marketing vs. Business Development - Why It’s Critical for Law Firms to Know the Difference
    The marketing department should be responsible for executing a number of strategic tactics, including the design of marketing materials and websites, and must ensure that all of the information online and in other materials is consistent and accurate. Content – items created by marketing, such as articles, blog posts, and webinars should be based upon information on topics that the target audience wants to learn more about.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Information] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    makes curating articles incredibly easy by offering a number of channels to gather information: Scoop.it When people click on a link from Scoop.it, they’ll be brought to your Topic, allowing them to find further information you’ve curated and keeping their attention focused on content you’ve shared. Have you ever seen the TV show, “Hoarding: Buried Alive?”
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Information] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    An example is a lead for “Mickey Mouse” at “123 Main Street” with a phone number of “867-5309,” which is clearly false information. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Information] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Author: Becky Hirsch Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. But there’s a difference between threading the needle and really creating something.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Information] 100+ Quick Ways to Find Blog Post Inspiration
    and conduct an informational interview with a respected expert in your (or your clients’) industry. Write a guest post on a well-known industry blog or publication – it will force you to look for sources, fact check information, and identify supporting articles, which can lead to additional content opportunities. Update an old post with new information. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it).
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Information] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    He’s also the host of Mad Marketing TV , the weekly B2B marketing show – in which he interviews top marketing experts to bring practical and pragmatic information to businesses everywhere. 4 1/2 out of 5 stars (Based on a review of a reviewer copy of the book.). Running the Gauntlet , released today, is the new book by Jeffrey Hayzlett , “CMO Celebrity” best-selling author, keynote speaker, change agent and part-time cowboy.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Information] B2B Social Media - What to Look For Before You Leap
    To get a company's product information, prospects had to engage directly with a sales person. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Social media is here to stay.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 22, 2014
    [Information] 3 Emails Your Non-Profit Should Be Sending
    Every business sends (or should be sending) various types of information, from email newsletters to promotions, and non-profits are no different. You want your readers to feel like they’re part of your organization, your community, your world, so provide information, pictures or videos that makes them feel included and valued. An email newsletter allows you to share what’s going on with your organization, events, volunteers, fundraising or other relevant information.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Information] The Myth of Ownership in Customer Experience Marketing
    Author information. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. Ownership usually denotes responsibility, and often responsibility has a budget attached. When someone owns a process they are […]. Joe Ruiz.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Information] How Branded Apps Drive the Customer Experience
    Still in the motoring world, it highlights Audi, which has WiFi, ties the sat nav into geo-coded pictures (show it the Eiffel Tower and it’ll take you to Paris), whilst offering information on how to save phone battery power by shutting other apps in the background. One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Information] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Information] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    With such information you can target your efforts in the most productive way, i.e. doing more of what works and less, or cutting out altogether, things that do not or aren’t as productive. The higher the number the more likely visitors are finding your site useful as it suggests that the average user is delving deep inside the site to find information. Visitors normally only do this when they are engaged by a website’s information.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2012
    [Information] How to Master the Design of Compelling Calls-to-Action
    Don’t crowd the language unless the information around it is key to taking the action. This is a way of prioritizing information and creating a flow. “People looking for information are looking for text, not pictures,” writes Dean. If you need more information on copywriting for calls-to-action, download our free ebook, which includes specific guidelines for CTA copywriting.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Information] 10 Clever Website Error Messages From Creative Companies
    So when people can't access important financial information, they can get very angry very fast. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Information] 9 Genius Examples of Empathetic Content Marketing in Action
    And this type of content is much easier to create when it's informed and driven by empathy. How to Do It , provides a ton of information on all aspects of native advertising, which is one of LinkedIn’s enterprise marketing services. This " Grow a Living Salad Bowl " infographic teaches consumers to grow their own salad, offering information on how to do it, which vegetables grow best, and what supplies they need -- all with minimal branding.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 15, 2013
    [Information] [Video] 3 Ways To Reach New Prospects Using Your LinkedIn Connections
    In a world where people are swamped at work and suffering from information overload, it''s the best way to capture their attention. Did you know that overall, you''re 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that''s an amazing statistic. So what does that mean you should be doing? In essence, implementing a connection-based strategy to reach new prospects.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Information] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    If you’re not viewing mobile commerce as a viable channel for shoppers, then you haven’t considered the navigational needs for the mobile website, the functional needs of the website and payment options, or the presentation of products and information on the mobile version of your website. With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger.
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Information] Email Deliverability Drives Revenue
    Need more information on how to get better with deliverability? Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . What does deliverability mean for a B2B marketers?
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Information] 63 Digital Advertising Terms Every Marketer Should Know
    Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. Browser: A software program with a graphical interface that people use to navigate all the information available on the World Wide Web.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 27, 2011
    [Information] Who cares about marketing data?
    In a recent survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association ( Survey on Data-Driven Marketing, March 2011 ), more than 100 marketers reported what types of marketing data most interested heads of other departments. It is time for marketing to set its sights on growth and provide credible information to the rest of the organization on customers, markets, and competition.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Information] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Once you have this information, you'll be able to more easily and consistently produce targeted content. Don't ask for more contact information than you need in the form. We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then. crickets. No one downloads it. But you were told ebooks are one of the most effective forms of content marketing. So what gives?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Information] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Donor segmentations will vary from organization to organization, but they''re generally informed by your strategic fundraising plan, the goals you set, the strategies you will use to achieve those goals, and the tactics you will use to implement your strategies. Some donors may have a preference on the types of information they''d like to receive from your organization.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Information] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    This information comes to us courtesy of ComScore and Nielsen. 40% of people respond better to visual information than plain text. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Google Analytics, Conversions, and Marketing Measurement.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. Rental list (or Acquisition list) - A list of prospects or a targeted group of recipients who have opted-in to receive information about certain subjects.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Information] Green Marketing: Be Careful What You Say
    A study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Such marketing is particularly effective with Generation X.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Information] 37 Fantastic SEO Guides, Tips and Tactics
    The act of searching for information will blend into voice-assisted programs, with geolocation targeting supported by data.” Clearly there’s a marriage between SEO and content marketing,” frequent best-of honoree Janet Driscoll Miller explains how to capitalize in search on difficult-to-optimize content such as information that’s behind a registration wall, infographics and PDFs.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Information] B2B Content Marketing Execution: We’re Not as Mature as We Think
    To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results. July 16, 2014. Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of a survey about the maturity of content marketing practices in business-to-business (B2B) organizations. (In
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Information] 7 Best Practices for Email Deliverability
    To find out more information download our new ebook Email Deliverability. Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial.
  • SALES ENGINE  |  MONDAY, NOVEMBER 30, 2015
    [Information] How can you produce content for me when you’re not an expert?
    In our process at Sales Engine Media , once we’ve identified those topics through phone interviews and journalistic style video interviews, we can now use all of that information to identify the ongoing narrative for thought-leadership content and create source material using internet research to fill in the gaps—just like the editor of a magazine.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Information] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Albee: Get into the nitty-gritty details and provide helpful information about solving problems that specific prospects care about. by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. By spinning the distinct value of what your company offers into a story that entices buyers to engage, the opportunity exists to build more-profitable customer relationships.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Information] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    When these businesses do get started, they look at shifting some of their limited marketing budgets […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Information] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
    Marcus Sheridan talks about The Honest Economy , how transparency separates the teachers from the information hoarders. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. If you love uncertainty, then being a marketer today feels like being a kid on summer vacation – so many opportunities, ideas and inspiration. But apprehensive marketers are holding onto traditional practices.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Information] 5 Best Paid Distribution Methods And When to Use Them
    With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] Is Parallax to Blame for Poor SEO?
    Websites with parallax design house all that juicy content on just a single page with one URL, one set of meta information, and one effective h1 tag. For instance, it''s wiser not to bundle your mission statement, project process, case studies, philosophy, culture, and contact information into a single, long "Who We Are" page -- rather, split some of those up onto separate pages (especially those case studies). "What is that, and where can I learn to do it?".
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Information] How to Analyze Your Blog Posts: A Beginner's Guide
    In this post, I'll dig into what each of these four different scenarios might mean and how you can turn that information into an actionable plan for the future. If someone can get the same information on your website without filling out a form, they probably will. How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Information] Are Salespeople Overlooking Video?
    In fact, they may have already substantially arrived at their buying […] Author information Craig Jamieson Craig M. Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Buyer behaviors have changed and one of the biggest shifts is that they are doing their own research.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Information] The 10 Best Marketing Action Blogs of 2016
    These posts were chosen because they received the most reads, garnered the highest social shares, or contain valuable nuggets of information as Act-On favorites. And although there’s been a huge resurgence of marketers talking about the strategy, there seems to be an overabundance of information floating around about ABM. By now the champagne hangover has finally faded, our in-laws have made their way home, and we’re settling into the new year.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. “We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. I have to quickly shift into my explaining mode right after that.
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