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  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Information] The Future of B2B Marketing: It's Social
    In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. This got me to thinking.
  • JUNTA 42  |  WEDNESDAY, JUNE 6, 2012
    [Information] Six Useful Content Marketing Definitions
    Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. Our definition of content marketing depends on who we are talking to and what we are doing with it. So, here’s a number of content marketing definitions depending on your need. Source. Need more?
  • WRITTENT  |  TUESDAY, APRIL 30, 2013
    [Information] 10 Ways Low-Quality Copywriting Services Will Hurt Your Business
    There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche. Several years ago, it was possible to “trick” Google into ranking information well. Not only will Tweets, Likes, and Pins expose your information to a wider audience, it’s now a critical factor in SEO.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Information] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    Email is designed to communicate important information that you don’t want public. Do you always know who’s on the other end of a sales call? If we sell to businesspeople, we expect to communicate with businesspeople. But what if the lead we end up trying to reach is far from professional and employable? Do you want him in your pipeline?
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 6, 2013
    [Information] How to Break Website Paralysis with Scientific Analysis
    It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. 'Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! The answer is Google Analytics. Contact New Incite today.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Information] Social Media Marketing: Where Do I Start?
    Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!) Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 3, 2012
    [Information] Do’s and Don’ts for Re-Purposing Content to Your Blog
    Contact us today for more information about our blog and social media consulting and services. It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful. Done right, your blog should add value for its readers. Content to Add to Your B2B Marketing Blog.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 4, 2012
    [Information] How Much Should I Spend on My B2B Marketing (Part 2)
    For more information on how to calculate your marketing budget, contact New Incite today. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your  product, service, or company life cycle. Growth.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Information] Supercharge the Top of Your Funnel with Quality Data and Analytics
    For more information on data and analytics, particularly as they pertain to lead scoring, download Aberdeen’s free report, Lead Scoring: The Fundamentals & Factors in Best-in-Class Programs. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity? 
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Information] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    8) "I know from a marketing standpoint, there''s this feeling that the more information we can collect the better. But from an actual customer relationship standpoint, that information is so much more valuable if people are opting to share it with you." - Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application.
  • THE ROI GUY  |  FRIDAY, JANUARY 18, 2013
    [Information] Sales Enablement: The Good, the Bad and the Ugly for 2013
    It’s not Product Information (17%), Product Demos (17%), Reviews and Test Results (13%), Peer /Customer References (7%), Industry Trends (6%) or even Competitive Comparisons (5%). This is a good news / bad news story from IDC. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Information] Why Content Curation Is Not The Answer
    By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. 'The biggest problem in B2B content marketing is that it requires content. So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved!
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 23, 2012
    [Information] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    It was a fun and rewarding experience ( too bad we were dropped from the traditional program information however! Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. View more presentations from Derek Edmond. that I was glad to be a part of.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Information] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl. 27 Op.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Information] Marketing Like the Big Boys—Facebook for Small Business
    Whoever does it, it’s important to keep your presence on Facebook timely and relevant by posting information regularly. Sharing resources and information with each other builds business relationships that often lead to sales. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Information] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    According to 3M Corporation , 90% of information transmitted to the brain is visual. 'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post. Facebook mobile image uploads.
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Information] How do you protect your Business from Time Thieves?
    We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! But don’t panic and remain calm.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Information] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever. of respondents) and peers (28.7%).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Information] 7 Excellent Examples of Email Personalization in Action
    This email is so effective because it gives me all of the information I need right up front. Informed that the product is still in stock, so it's not too late to pull the trigger. also love the friendly, conversational tone that's used in delivering all of this information. Personalized email marketing : We have the technology!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Information] 7 Email Etiquette Rules to Send By
    Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. We didn’t think so. ” 4. ” 5.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 11, 2014
    [Information] Want to Increase Your Campaign’s Conversion Rate? Follow These Landing Page Best Practices
    That consistent look and feel is key to the users having confidence in your company, especially when you’re asking for their information. 'Both the web design  and online marketing teams  are frequently asked about landing page best practices. So how should you build your landing page to increase conversions? Keep user experience  in mind.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Offers interactive options such as downloadable information, comments, etc. 'Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Information] Social Business Readiness: 5 Questions for Legal Executives
    And for all my lawyer readers, there is some great information to be found on the Martindale-Hubbell Connected online community dedicated to serving the needs of over 40,000 legal practitioners (my client). The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] 5 Content Marketing Questions: #1 What’s the Problem?
    Problem:  With so much information on the Web, how do you get found by the specific people who have the problems you solve? In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. Why hasn’t this problem been solved? What is possible? What is different now?
  • ENGAGE  |  THURSDAY, JULY 21, 2011
    [Information] You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure
    People compare it to a lot of things that mean the same thing: the web is a collection of information and entertainment that people search for and share. A udiences are made of people, they aren’t made of logos. And when building an audience, you must connect with other people as a person, not as a logo. There’s that word again: people.)
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Information] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    List building means developing an internal list of your customers’ contact information so you reach out to them with the information they’ve asked to receive from you. 'You’ve got a retail business, but do potential customers know it exists? How can you get the word out without breaking the bank? 1) List Building.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? 'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • THE POINT  |  TUESDAY, SEPTEMBER 11, 2012
    [Information] Does Your Email Campaign Make a Case for Action?
    The first paragraph (“This paper …”) is a reasonably compelling description of what sounds to be an informative report, but nothing that suggests what the reader might learn, or gain, or benefit from the insight it contains, nor any suggestion for how the reader might lay his/her hands on said insight. But then there’s the copy.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Information] Interesting Infographics: Your Guide To Social Media Lead Generation
    Make sure you conduct pertinent research, which includes keywords and information about your demographics. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? To boost exposure for your business. To diminish costs.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Information] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    think you will find the following information valuable, which Circle S Studio also emphasizes in their infographic: Essential Components For A Successful B2B Online Marketing Program. 'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Information] How to Use New Anonymous Targeting to Get Sales Faster
    'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that -- customizing a contact''s web experience using the information we''ve collected about them.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Information] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Be prepared to give them the following information: How many attendees will be at your event? Information on the various levels of sponsorship. 'Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? You guessed it!—you you need money. For many marketers, the answer is sponsorship.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Information] E-Newsletter Review: Is There Something Wrong?
    If all you’re doing is publishing good information, without personality, without offers, what’s the point? suggest writing an informal message using the personal pronoun “I.” But they do want valuable, relevant information and opportunities to interact with professionals they like and trust. 'How’s your e-newsletter ?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Information] Thought Leadership: Marketing Engineering Services with Technical Articles
    For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. There is very little to differentiate one from another. Moore
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 18, 2012
    [Information] Important New Research on Customer Loyalty
    Specifically that means they want you to: Bring them ideas, insights and information to help them achieve their business objectives. It's devastating when you lose a long-term customer to a competitor. It’s even worse when you’ve been there for them, consistently providing top-notch service for years. Here’s the deal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Information] The hidden costs of social media conversation
    The first markets were places where people gathered to exchange information and goods, a city market or a town square. By 2009 companies both large and small joined the social media frenzy trying to make sense of the unprecedented amount of direct consumer information that was flooding the airwaves. It’s not the goal.  make money.
  • MARKETING ACTION  |  WEDNESDAY, JULY 24, 2013
    [Information] Six Best Practices for Creating a Content Marketing Strategy
    What gaps in information are they lacking that our content can fill? That means information that’s important to the customer, not necessarily to your company. 'The first purpose of content marketing is to answer the questions that keep your potential buyer up at night. It becomes a sizable project pretty quickly. The steps include: 1.
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Information] 8 Steps to Achieving Search, Social & Content Marketing Success
    Often times, when people are searching online, they are looking for answers – but the other half of the time, they are looking for information and education before making a purchase decision. Your main goal is to research and figure out what information your prospects are looking for. Why content marketing? Strategy development.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Information] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    think if you just hold that (thought) in front of yourself, like a marching brand trumpet player has the music mounted on his trumpet, about how to make ads suck less, then that will inform your daily life. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Be more human.
  • SAZBEAN  |  FRIDAY, APRIL 26, 2013
    [Information] Insights from Four CIOs Who Happen to Be Women
    The event provided insights from 8 different executive information officers, all from large, Fortune 500 companies (Ford, Chrysler, GM, IBM, Walmart, Cisco, Boeing, State of Michigan) — and half of them happened to be women! Listening to the 4 women was intriguing. But embracing risk can lead to huge rewards. Work towards that patience.
  • MARKETING EDGE  |  THURSDAY, JANUARY 28, 2010
    [Information] How Purple Can Make You Successful
    The manager informed me that I was their guest of the week and gave me a card for free breakfast in the morning. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” Now that’s remarkable.
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [Information] How to create B2B social media policies
    Social media is supposed to be fun, informal, conversational and open. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Thanks to Kent Huffman for giving me a great starting point for this post): Invite employees into the process. This [Choose. Blog, Space.] Intel.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Information] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
  • BUYEROLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Information] Buyerology Trend: Think Demand Fulfillment vs. Demand Generation
      By fulfillment, I do not mean the mere availability of information and content as in the early days of direct marketing – where collateral was king then.  This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The Future.   I think not. 
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Information] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Use SEO Analysis Information normally considered in an SEO analysis can also be useful for evaluating publishers. Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Do you really want to be there?
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Information] 4 Essential Tips for Navigating the Content Planning Roadmap
    They want light, vendor-neutral information that will help them identify their specific problem. Users are looking for influencing information in the form of vendor/product comparisons, case studies, trial downloads, and live demos. 'What makes for a successful family road trip? Content planning is a similar undertaking. Awareness.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Information] Content Marketing and the War of Attrition
    Creating information that, simply put, is not helpful or engaging. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. The result.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] How to Optimize Your Website for Sales Prospects
    In the pursuit of “maximizing” the potential for sales, product managers often cram as much information as possible into every single page. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Clients hate to read. And this is only in best-case scenarios.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Information] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    Sure, we have CRM systems to track this information which is great, but why not incorporate a little competition the old school way? In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Connecting Cubes.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Information] What Should You Blog About?
    You need to not only know who you’re writing for and what they need to hear; you need to care about the information yourself. Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?”
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Information] How to Shorten the B2B Sales Cycle
    If your website contains a wealth of valuable information, the prospect can self-educate and self-qualify.  If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it. 
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Information] 5 Things You Should Know BEFORE You Write an eBook
    Then start leaving informed, relevant comments that genuinely add something meaningful to the conversation. eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Information] 5 Things You Should Know BEFORE You Write an eBook
    Then start leaving informed, relevant comments that genuinely add something meaningful to the conversation. eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 1, 2012
    [Information] Inbound Marketing on the Rise, and What It Means for Marketers
    key difference between inbound and outbound is that inbound goes beyond the "interruption" style of traditional marketing or advertising, taking a permission-based approach, by providing potential customers with information of value. Learn to think like a customer [.].
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 14, 2011
    [Information] The Shoemaker’s Children Should Run Away from Home
    The design is inconsistent; there is no contact information and your “The Work” tab (why do agencies all have The Work tabs?) Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized for (sniffs) non-Apple (with air quotes) devices. Me: I would think it sucks on all platforms. Agency Twit: Oh, well, sooooo busy.
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Information] CMS and LDAP Integration: Simplifying User Access
    It eliminates the need for you to maintain user access groups in Marqui while your IT department maintains the same information for the rest of your organization. Many of you are already familiar with it, but LDAP stands for Lightweight Directory Access Protocol. What exactly is it? Not sure if your organization has such a system in place?
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [Information] K’s Top Five for the Week – November 19
    The last couple of picks feature information that can help improve your B2B marketing processes. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. Until next week!
  • BUYEROLOGY  |  WEDNESDAY, APRIL 28, 2010
    [Information] The 10 Rules for Creating a Buyer Persona: Rule 9
      Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.    The buyer persona development process is meant to be informing and exploratory.  Image via Wikipedia.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Information] 7 Must-Know Writing Tips [+Examples]
    I’m going to give you one of the most general yet effective writing tips I know: The best writers are avid readers, and they tend to take in information from many sources throughout their everyday lives. Ingest as much information as you can on a daily basis and you’ll see it reflected in the quality and efficiency of your writing.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Information] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. The key is providing information without directly promoting your firm. 'As a professional services executive, you have a lot on your plate. So, what is content marketing? Content marketing helps increase both.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Information] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    3) If they are an ideal lead, I can strike up a conversation with them and either offer content they may be interested in or myself as a resource for any information on those keywords. HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.). No, seriously.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Information] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    As a marketer, it is important that you sign up for the free service and understand the mechanics of how information is shared. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, SEPTEMBER 14, 2010
    [Information] 3 Key Factors For Improving Ecommerce Conversion Rates
    These sites capture visitor information early, use value-added marketing offers, and have unique product page content beyond the boring manufacturer's same-old template. or "Need more information before you buy?" It’s better to capture their information here than have them defect and buy from a competitor next week.
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Information] My Love/Hate Relationship with B2B Events
    When I told him that we still hadn’t decided, he informed me “We have to be at that show. I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year.   Along the way, I meet some very smart, interesting marketing people.  When I asked, “Why did you scan my badge?” Rep:   Well.
  • PHOENIX RISING  |  SUNDAY, AUGUST 23, 2009
    [Information] The Ghost and Our Integrity
    It's the  place where they can share and obtain real information in honest and meaningful ways. The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. can't believe we're even having this debate.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Information] The five components of a successful thought leadership program
    Marketing needs to develop materials that are appropriate to each stage of the buying process, so that customers and salespeople can get the right information at the right time. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Here are my thoughts on the big pieces.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Information] New, undeniable evidence supporting emotional branding and advertising
    Kahneman concludes that branding and advertising prize emotion over information. '(Photo credit: Chris Abraham). Hats off to P&G.  Almost 20 million people have viewed it so far online. This spontaneous picture of happy faces was posted on her Twitter account and immediately broke all records for a re-tweet (over 3 million so far). 
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Information] 5 Marketing Lessons Learned from marketing Find New Customers
    There is no other way to get that useful information. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. Stop Selling. When the World Zigs, You Zag. Face it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Information] 9 Twitter Tips for B2B Marketing Success
    Spread valuable information – One of the ways Twitter adds to an effective B2B marketing campaign is its ability to share your message with a large number of people in a short amount of time. This doesn’t leave room for unessential information or excessive self-promotion.  The same holds true when developing strategies for Twitter.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Information] New Research: 5 Twitter Charts For Marketers
    While the survey can be downloaded in its entirety , we have reviewed the research and selected the top five charts and findings that you need to better understand Twitter usage and apply this information to your business and marketing efforts. Which of these charts is most important to your business? Webinar: Twitter for Marketing and PR.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 11, 2013
    [Information] I am a blogger. In other words, a piece of meat.
    The conversation went like this: Verizon: “I have been informed about all the issues you have had trying to get through to us and we are truly sorry this happened. The conversation went like this: Verizon: “I have been informed about all the issues you have had trying to get through to us and we are truly sorry this happened.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Information] How Google+ Makes Social Email Marketing Even More Important
    You can even share a piece of content or information straight from your email inbox! If I receive an email pertaining to marketing information, I will likely share it with my fellow HubSpotters. Here is how Google+ has made socially optimized email marketing even more essential for marketers. Your Inbox Has Become Even More Social.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Information] The Content Marketing A-Team
    They understand the multi-channel, multi-format needs of today’s busy buyer or consumer and designs content and channels that deliver information quickly, visually, easily and in formats that work for the web and the mobile devices that are becoming larger and larger sources of traffic for much of our content. Editor. Content Curator.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your goal should be to inform your target audience, not throw a hard pitch at them. Provide plenty of information about what your firm is capable of and let your readers realize that you’re the best choice. member of the Information Technology Associate of America? 'Did you know you’re being watched? Write well.
  • HUBSPOT  |  SUNDAY, JULY 3, 2011
    [Information] What Marketers Should Know About Google's Latest Announcements [HubSpot TV]
    sources of information before buying. They each offer the feature of a wall, or stream of information about what your friends are doing. When you share information, you can select which individuals you want to share the content with on a case by case basis. The week before July 4th is a notoriously slow news week. Domains.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 2, 2012
    [Information] Try An Interactive Implementation On Your Next Teleprospecting Campaign
    We have learned that most effective way to learn about a solution is not necessarily found in just product information. The documents put us in a position to understand the message, target audience, pain points and important critical information we need to gather. Our process for implementation week involves working together as a team.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 27, 2010
    [Information] The Scope Of A Qualified Opportunity
    There cannot be a truly qualified opportunity without a scope containing information around what is “compelling” this prospect to take the next step with you. During a recent webcast , Laney and I discussed the scope, timeframe, budget, and decision making process of a qualified opportunity. So what is missing?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Information] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    The shift that the web started in howand wherepeople consume information and communicate is now being amplified in the era of social. The baton-pass of social media to the sales function includes the knowledge management capability of using social customer and prospect information to drive marketing and selling messaging.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Information] What’s On The “To-Do List” for SaaS Marketers
    As you start to construct an ideal customer profile, utilize marketing automation solutions to keep track of key information. 'When a Software-as-a-Service (SaaS) company goes on a growth spurt, marketing teams should be on their toes to support the push and sustain the traffic. So let’s run through the short to-do list for SaaS marketers.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Information] Selling the C-Level: 7 Content Marketing Myths Debunked
    Recent  Google research  tells us that the average consumer engages in over 10 sources of information before making a buying decision. Online content marketing is the ultimate informational annuity. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Information] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    The information density on the web is ridiculous and getting worse every day. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 12, 2010
    [Information] @TomPick takes another giant ditigal leap forward
    He was driven by dissecting win/loss reports and souring the Web for information on our biggest competitors. If you are a regular reader of the WebMarketCentral Blog, as I am, you might be surprised to see the site – while still there – is no longer the home of Tom Pick’s ( @TomPick ) digital/interactive marketing insights.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 20, 2014
    [Information] Best Practices for Creating Compelling Blog Posts: Part 1
    Web pages are an ideal length at 200-250 words, as the visitor is scanning for information in order to make a decision. In this first of two blog posts, we look at the first five practices. Keywords, Title Tag and META Description. Your blog post should use the same META tag strategy that your web pages do. Length of Your Blog Post.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Information] Marketing Students: Education vs. Application
    The goal should be to prepare students with the most relevant information that will assist in their ability to secure positions and prosper in those positions throughout their careers. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. This is very troubling to me. Absolutely.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Information] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips to help you prepare for the madness (for starters, think comfy shoes and an unreal mountain of business cards). Enjoy! B2B Marketing Infographic
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Information] The Internship: A Win-Win for Companies and College Students
    It’s our job to help prospects find the information they’re looking for, discover what makes a school unique, and make the right decisions about their futures. 'One of Fathom Education’s goals is to help schools with student recruitment. But Fathom Education Marketing wants to take it a step further. The Many Benefits of Hiring Interns.
  • B2B MARKETING ONLINE  |  MONDAY, APRIL 12, 2010
    [Information] Crushing the mushroom: Why translation should be ‘reassuringly expensive’
    We then had to write back and explain that we’d been using the formal (and more correct) forms of address but would revert to their preferred informal copy style as they wished. While its true there is always someone who can do stuff for less, no one in their right mind would skimp on the translation, right? think you better sit down.
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Information] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Is this infographic missing any important information? 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Pinpoint the content you would like to distribute to customers. Step 2. Step 3. Step 4. Step 5. Step 6. Step 7. Step 8.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 2, 2013
    [Information] How to Prepare for Social Media Screw Ups
    Log their information, possibly through a social media customer relationship app, and see if their concerns are a part of a larger issue within your company. Social media screw ups are inevitable, so what do you when one hits your brand? You’ll also miss an opportunity to right a possible wrong. Pick Your Moments. What can I do to help?
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Information] One Way to Future-Proof Your SEO
    The modern day search engine is smarter than it used to be -- it can look at all the elements of your website pages, as well as offsite elements, and use that information to draw contextual clues to understand if your content provides value based on the query at hand. Let''s take a look at each step more in-depth. Human. Search Engine.
  • HUBSPOT  |  MONDAY, DECEMBER 13, 2010
    [Information] Why Yellow Pages Ads Are Becoming Obsolete
    The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Couples preparing for their wedding celebrations also gravitate to the Web for catering information and honeymoon destinations. Instead, it follows the curves and tools of emerging online technologies.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Information] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    'Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. Adam T.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Information] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Information] Why We Acquired Two More Companies. And We're Just Getting Started
    PrepWork constructed a platform that syncs with your calendar to give you relevant information about people you’re meeting with. Streamlining all my notifications in one place and arming me with information about sports scores relevant to the person I’m meeting with next? That’s relevant, contextual information consumers love.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4-Step Guide to Writing Flawless Marketing Emails
    Headings allow the reader to avoid reading the body of the message and still get the gist of your information -- and perhaps even get them to click on a link or act on the call-to-action (CTA). ” Not holding a contest but just sending information on upcoming events? Well, the same goes for your customers. I hope so.) Tell them.
  • HUBSPOT  |  SATURDAY, OCTOBER 12, 2013
    [Information] The Resources You Need to Master Landing Pages [In Under 100 Words]
    Now, let''s get you information on key landing page components: This will help you master landing page design , this will turn you into a copywriting star , and this will help you figure out the proper form length. 'Wait, what''s a landing page? Here -- read this. Next, we''ll want to optimize. You''ll definitely be the master then!).
  • PAUL GILLIN  |  TUESDAY, MAY 25, 2010
    [Information] B2B Blogging Excellence
    Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. They persevered.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Learn From Annoying Mistakes Marketers Make
    Only ask leads for critical information during their first visit (first name, last name, email) and if they show interest, then use progressive profiling to ask more in-depth questions at key stages during the customer’s journey – without running the risk of irritating the prospect. Ford Channel: 725,904 views.
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