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  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Top Takeaways from SMX West 2015
    While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Rankings Don’t Mean Jack.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. 10) It''s Not Dead Yet.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 22, 2011
    [Information] How are successful salespeople leveraging social media for selling? Part 2of3
    It’s no longer an issue of not having any information ahead of time, the issue is that there is an overwhelming amount of personal insights available. Sifting through it to find the relevant information you can act on today appears to be the challenge at hand. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Drupal Resources for Marketers
    Visit Drupal’s website (especially drupal.org/community ) for information ranging from basics for newbies to extremely in-depth community-wide conversations about complex projects. There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Hope you find this helpful; enjoy.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Information] Not Just for Data Geeks? Why Marketers Need to Know Excel
    With Excel, you can combine data from different sources and get information that analytics software alone can''t give you. You will be able to compare different data sets with each other and pull in more information from other sheets. What does that mean for us marketers? Excel isn''t just for the "data geeks" of the marketing world.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Information] 5 Ways BIG Data Can Be A BIG Deal for B2B
    Think carefully about whether you really require expensive data management and warehousing tools to handle petabytes of information that you cannot put to best use. This social data will help to provide your company with near real-time information about sales and marketing efforts. Source: Wikipedia ). So What Can You Do Now?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Information] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer. Your audience is in control.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] 6 Lessons to Help You Launch a Product Like Apple
    Be ready to deliver more information on the product via your website. This sounds obvious, and I suppose it is, but as soon as Apple finished its event, its website was running more detailed information about the new products. What lessons can we learn? Here are six things that spring to mind. Rehearse, rehearse, rehearse. Guess what?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] 4 Tips to Attract More Readers to Your Business Blog
    You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Information] Why Writing Guest Posts Should Be Very Important to You
    Placing posts on other blog help your potential audience to associate your name with high quality information. Guest posts not only bring links, they bring an audience for your content marketing. Not only do you get links pointing to you, but some of the audience comes along too. in his recent e-book. Guest Blogging Enhances Your Authority.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Information] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    With closed loop reporting, marketing is able to send more information to sales (such as additional lead intelligence), and sales is able to provide feedback and sales activity reports to marketing. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Information] Your Guide to Email Design
    Prioritize your content, putting the most important information first. Include your contact information. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. Email Newsletters. Fonts.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Information] All Online Digital Roads Lead to Google Plus
    Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Information] 10 Steps to Effective Online Marketing For Small Businesses
    Generosity is Also King – Another key part to attracting customers is your generosity in giving away information, access to tools, etc., Calls-to-Action – It’s important to provide something of value that solves a problem for visitors in exchange for their contact information. image by: ExtraNoise ).
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Information] How to Unsuck at Personalization in Marketing
    Average marketing touches per order – Source: Rimm Kaufman Group As you probably know, the number of touchpoints on average has grown in recent years across several information gathering and buying processes, and they seem to keep growing. US open rates of house lists rose 2.6% Here’s why and how to unsuck. all play a role. Right.
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [Information] The Research Methods of Social Buyerology
      Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers.  Image by smemon87 via Flickr.   Undoubtedly bringing a heightened awareness to understanding the social buyer today. 
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Information] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? Maybe it was one that made you stop and think.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Information] Unconventional ways to find link building opportunities
    As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). Respond to Comments. Social Media Interaction.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Information] The Marketer's Ultimate Glossary of Salesforce Terms
    feature of a third-party tool (like HubSpot) that allows it to both read information from, and write information to, Salesforce. Chatter. A set of collaboration tools that are woven throughout Salesforce, allowing individuals to work together and share information on deals they are working. err, complexity. Account. Activities.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Information] Link-Building Best Practices for Targeting a UK Audience
    For more information about following guest blogging best practices, including tips on crafting the perfect guest blogging pitch, check out our article, " 17 Foolish Mistakes to Avoid as a Guest Blogger.". Have you included all of the information they need to be successful at whatever it is you're trying to teach them or inform them about?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Information] How to Create an Effective Video Marketing Strategy
    Kristen shares a lot of good information here, so we wanted to give this post a bit more time in the limelight. If you’re like most people, you’d prefer the richer medium of video, since it conveys far more information in an easier, more engaging way. Benefits of Using Video. Devising a Video Marketing Strategy.
  • INBLURBS  |  THURSDAY, FEBRUARY 24, 2011
    [Information] Inbound marketing is not for you if you are not committed
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Businesses have to work together with their hired inbound marketing professionals and to be helpful by delivering all necessary information and support to achieve the previously mutually agreed goals!
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Information] Better Calls To Action = More Conversions
    You share useful information. But your content must do more than simply inform. For example, a hyperlink in a blog post to related information on your site is a good example of a third-tier CTA. In this post for the Content Marketing Institute , Mark Sherbin tells us the three types of CTAs and four ways to implement them.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Information] New Data Proves Why You Need to Segment Your Email Marketing
    where they live), demographic/personal information, interest types (i.e. So if someone visits your website and downloads an ebook on a particular topic, you could put them on a special list and send them more information about that topic, since you already know it interests them. The Importance of Relevance. The Power of Segmentation.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Information] Segmentation Ideas for Nonprofits and Member-Based Organizations
    This is useful information for creating targeted marketing campaigns. will assume your member database has basic fields for filtering, such as name and contact information, member type, last donation or membership paid date, etc. What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Information] Are you becoming an obsolete marketing professional?
    every day. I am disproportionately good at synthesizing information, and figuring out what’s worth paying attention to, and what’s not. 2. Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. The Millennials are coming! For now. Adapt or die.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Information] 10 Marketing Terms You Need To Know – Pt. 1
    It allows the customer to start the purchase cycle through one channel, say a help chat on your website and continue down the conversion funnel through any channel they choose, without any of their information being lost along the way. Many companies like Salesforce and Marketo offer software programs for B2B marketers. See what I mean?
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Information] 9 Personality Quiz Examples For Content Marketing
    Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Marketo walks the line between silly and informative, marrying a fun approach with a meaningful impact. Why is that?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Information] More Accurate Updates to Google Webmaster Tools
    Well, you’re in luck because Google Webmaster Tools just released a great new update that provides more detailed information about search queries. This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Us too. All rights reserved.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Information] 17 (of the) Best AdWords and SEM Guides of 2011
    Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline. 
  • ACT-ON  |  THURSDAY, FEBRUARY 25, 2016
    [Information] Today’s CMO Needs a Few CTO Chops
    According to a Nielsen study, 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness. Unfortunately, not all marketing leadership has kept pace with these rapid changes.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Information] 8 Interesting Charts on How the Internet Is Changing
    Opportunities in the fields of education, healthcare, and government exist, and companies in these industries could reap the benefits of making more information and services available online. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Mobile Usage Has Outpaced Desktop.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [Information] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    Informal networking discussions with CMO and VP attendees revealed that while they are investing an ever greater percentage of marketing spend into the data-driven, analytically proven marketing tactics and technology, there is concern over disinvesting in the classic marketing "art" programs. King's blues club.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Information] Aligning Marketing and Admissions to Drive College Enrollment
    Sure, prospects can find student life and program information on school websites and complete an online “inquiry” form or sign up to receive email rather than snail mail, but the process of engagement remains very similar to process before the internet existed: personal interactions, campus tours, snail mail, and a slow response cycle.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Information] Create a Content Series for Industrial Marketing
    Put these higher value content behind simple sign-up forms for lead generation (Readers are more likely to part with their contact information if they find value in your blog posts). Happy New Year! The question – what do we write about? The answer – create a content series. There are many advantages to this content marketing strategy.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 14, 2013
    [Information] Why to Use Video in 2013
    simple slideshows composed of still images and supplemented with voiceover and background music are far more engaging than a plain old image; they can deliver more information to close the sale. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. View Original Article
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Information] Always Be Improving: The 5 Rules of A/B Testing
    Gleaning one useful bit of information from a campaign can take you much further in your ability to connect with your audience next time. 3. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. And it can’t just be a one-time event. Always Be Testing the Market. Plan ahead .
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Obey Facebook’s Rules of Engagement (Or Else)
    If you click through on that link you’ll probably find that you have to give a lot of personal information to be entered to win that iPhone, if indeed the offer is even legitimate. And unfortunately, if you’re using a third-party app you won’t be able to see the App Insights that will show you that information. Give people control.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Information] Top 10 B2B Inbound Marketing Predictions for 2015
    As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. And if you don’t already know this information, you should get it. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Information] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Use the information to keep the next contact from leaving. 15: Collect contact information with Twitter Lead Generation Cards , which requires the reader to do nothing more than click on the call to action and then hit submit. A healthy email list is vital to any business. Remove or win back inactive contacts. Too many emails? Tip No.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Information] Facebook Says These Are the 15 Best Brands on Facebook
    Trial by Timeline analyzed Facebook users’ personal profiles, looking at who you were friends with, everything you had ever Liked, posted, or written, as well as all of your personal information. Anyone can sign the petition by going to TheMostPowerfulArm.com and allowing the website to access their basic Facebook information.
  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Information] Why Your Website Matters and How to Make It Matter More
    Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. Your website is that hub. Thanks to all our sponsors!
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Information] Is your SEO content suffering from Useless Box Kit Syndrome?
    Instead of reading the “same ole, same ole” on your site, they’ll be presented with the information they need in a fresh and interesting way. Your company is blogging on a regular basis. Your site has all the social media bells and whistles. The video shows a black box with a switch on top. The box looks cool. White papers? Product images?
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Information] The Growth of Video and Mobile Marketing; Key Stats and Trends
    While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Companies need to understand this paradigm shift and adapt. Video Posts
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. Increase Engagement Post Sale. Encourage Advocacy.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Information] The Dawn of Marketing Automation [Video]
    Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. They could access the information they wanted on their own online, anywhere and at any time. Today its back up near the 2004 peak. What is the history? They couldn’t.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Information] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    ASCA’s ultimate goal is to get the information out there- we want people to create and share wonderful school programs, so we wanted to open it up to all, even those who choose not to pay us dues. We try to integrate our activities into the SCENE - we announce information on SCENE first, it's our main communication vehicle. Have at it!”
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Information] What’s on Your Marketing Bucket List?
    How about an informative whiteboard session with an engineer? Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. The same mantra translates to your marketing career. Your marketing budget/resources/creativity is not a guarantee. Conduct a Thought Leader Interview.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Information] Content Marketing Mania – Q&A with Joe Pulizzi
    Check out the definition from CMI [link]. Q: How was content marketing evolved in the last few years in your opinion? A: Just a few years ago, there were only a few channels available where consumers could get their information. If it doesn’t maintain or change a behavior, it’s just content. Understand the who. link].
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Information] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    They educate their target audience by sharing valuable information. Armed with this critical information, you can start evaluating your own content. According to Hinge research, high-growth professional services firms generate at least 40% new business online. You gain authoritative SEO backlinks to your website. Step 1. Step 2.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] How to Become the Best Blogger in Your Niche
    What will the reader do with the information? You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.”
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Information] 5 Easy Ways to Streamline Internal Communication
    In today’s world, it’s easier than ever before to access information and communicate from anywhere. Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. Send a company newsletter. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [Information] 17 Marketing Action Items in 140 Characters or Less
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. How do you cram three days worth of content heavy conference information into digestible and communicable action items? Elotweet #11: Set up sales as an information concierge.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Information] Marketing Mistakes: Focusing On Activities Instead Of Results
    Create an integrated annual marketing plan – Put the customer needs at the center, building a marketing strategy to meet those needs and eliminating waste with an “always on&# approach because buyers are always looking for information. But the best ideas are ultimately practical. They are ideas that simply work.  . Nothing sexy there.
  • FATHOM  |  TUESDAY, JUNE 2, 2015
    [Information] Giving on the Green 2015
    Register as an individual or a foursome, and get informed on the additional benefits players hold. Charity Golf Outing to Support Adoption of Cleveland’s Youth. Fathom Education is proud to host the second annual Giving on the Green charity golf outing, powered by the Benjamin Isaac Foundation. How You Can Get Involved. Play in the Outing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Information] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    That’s why this game is perfect.  It teaches some valuable information to online marketers, without taking up too much time.  Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.  Marketo sees this type of quiz as content, similar to a white paper or webinar. 
  • HINGE MARKETING  |  THURSDAY, MARCH 17, 2016
    [Information] The Symbiosis of Business Development and Marketing
    The BD team also uses information to search for tangential opportunities, such as which associations should they join, what offers should they provide. When that information is shared with marketing, and combined with market research data, marketing has what it needs to compose highly relevant and impactful content. You get the idea.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Information] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can receive alerts, hot lead reports, and detailed information about Web site visitors. You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Information] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? NewsCred ). 2.
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Information] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    That’s a staggering amount of information to wade through; and quantifying your title and message whenever possible can allow your web copy to stand out among an abundance of information. Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Be Honest.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Information] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    They decided to combine their corporate and community sites into a single source of information and engagement for their members. The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. How You Can Use Customers'' Content.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Information] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    For ease of use, also include your website, phone number, and full contact information to make it as easy as possible for the reporter to contact you to learn more or follow up as needed. 2) Don’t Wait for the Media to Tell a Compelling Story. Can he or she easily extract the information they need from it? Snooze. Opening a new office?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Information] 10 Resources to Help You Teach Inbound Marketing
    It's been created and vetted by other marketing professors, so it's chock-full of information that professors actually care about. 2) An Email Template for Reaching Out to Guest Lecturers. This type of information could be just what you need to convince a guest speaker to attend your class. Truthfully, this change can be tough.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Information] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Information] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! – Seth Godin (Best Selling Author).
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Information] Upcoming Event: How To Build A Demand Generation Machine With.
    Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Sign up. Get all the articles via email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Supercharge your social media strategy by getting back to basics
    Review your content and platforms and ask “who are we talking to?”  “Will this audience feel that this information and relationship is built specifically for them?”. By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. What Happened? Tough words I know but hear me out. 
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Information] How to Never Run Out of Content Marketing Ideas
    With this foundation of information, you can identify which content is working within your niche. Content Explorer provides you with key information on each article you find, like the title, the website, the date it was posted and a link to see it for yourself. As a content creator , coming up with new ideas all the time can be tough.
  • CINTELL  |  WEDNESDAY, FEBRUARY 24, 2016
    [Information] Habits of Customer-Centric Marketers: Q&A with Julie Carey
    The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call. We share personas, or information about our buyers, with the rest of our company by conducting in-person and virtual trainings, and layering detail into our enablement materials.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Information] What Is Demand Generation? [FAQs]
    Common demand gen tactics that are inbound include blogs, social media, videos, podcasts, newsletters, and ebooks -- content-driven resources that establish your company as a thought leader, influencer, and information hub in your industry. What data should inform a demand generation strategy? Customers are the heart of our business.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Information] Why Your Business Should Go Mobile
    Free services such as DudaMobile allow you to enter your URL and it pulls information off your website. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Believe the data, your customers are exercising that option daily.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Information] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    The page activity data will include information about who’s interacting with your page (and how), your users’ demographics, and information about their social activities (this includes +1’s, shares, and comments). 2012 is wrapping up, and 2013 is cruising in, full speed ahead! So how about we lend you a hand? What do you say? mazing.
  • PR MEETS MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Information] 5 Easy Ways to Get Started with Video Marketing
    Informal mobile interviews can be effective for capturing quotes or short interviews from industry experts you normally wouldn’t be able to schedule. I’ve found this to work best when attending industry events. In this post I’ll highlight my top 5 recommendations to address the first two points. Everyone owns a phone. link].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Information] Thunderhead ONE Provides Powerful Journey Orchestration
    This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. These are updated immediately as new data is gathered, so the system is always working with the most current information. until recently.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Information] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. The oldest question in business is how to drum up more customers. Create a Discussion. Turn Customers Into Sales Members.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Information] Thoughts on #Socialnomics 2014 by Erik Qualman
    Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Information] Leveraging Social Networking for B2B Lead Generation
    This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales. Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C).
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SAZBEAN  |  THURSDAY, JANUARY 23, 2014
    [Information] Tips for Local SEO
    Neighborhood retail, Berlin (Photo credit: La Citta Vita) Local search engine optimization (SEO) could be the end-all, be-all for your business if you rely entirely on a local retail establishment, if you only do business in a certain area, or if you are the type of business people are likely to look for via their phone. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 12, 2013
    [Information] Using eBooks as a Lead Generation Incentive
    The exchange of contact information for information we deem valuable is almost a no-brainer (at least until we wonder why we’re suddenly getting more spam email). Pick a Topic In order to hand you their contact information, your target audience is going to want some information they deem valuable. What
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Information] How Tech Buyers Consume Content: New Findings from TechTarget
    The reality is that if your content is not available for them to proactively download and/or store away then whoever’s is will be chosen for the “grand catalogues&# of information that these buyers are constantly building and referring to along their purchase paths.&#
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 14, 2009
    [Information] Relationships Salespeople's Biggest Competitor
    Quite simply, the reason that you, as a B2B salesperson, are invited to meet with prospects is because you carry the promise of unique and valuable information. The reason is access to information. The major search engines do a great job of providing access to generally available information, opinions, and perspectives. Google.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] Content Strategy Within The Design Process – Smashing UX Design
    highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.”. Via Scoop.it – Content Marketing Now.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Information] 6 Essential Components of Top Notch Nonprofit Blogs
    This type of evergreen content is relatively easy to create and lasts forever – and if it’s optimized, searchers will find it when looking for information over and over again. One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. million. In another blog post, St.
  • JUNTA 42  |  FRIDAY, JULY 6, 2012
    [Information] 5 Reasons for the Great Content Marketing Correction
    Social Media – Social media doesn’t work for most brands without valuable, consistent and compelling information creation and distribution. The usage of “content marketing” in Google Search. Snapshot taken June 2012. How long will content marketing last? Is content marketing a buzzword ? When will the party end?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • SYNECORE  |  SATURDAY, MARCH 2, 2013
    [Information] The Best Branded Content of the Week: March 2, 2013
    The blog has a number of features, including recipes, product guides, and advice for holidays and hosting - information all centered around living a healthy, organic lifestyle. The blog also provides helpful information about using the application to it’s fullest potential with all the tools available. Blogs. Bauble Bar – The Post.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Information] 7 ways to get employees to adopt your enterprise social media initiative
    by Mark W Schaefer Hey Mark, very informative and relevant article. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. Doesn’t that sound like an ideal work environment? This is a key idea. think.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Information] How to Fight the Infobesity Monster with Quality, Shareable Content
    Your audience is looking for information. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. those eyes!).
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Google Authorship Removed From SERPs
    From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It’s possible.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Information] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Well, the Information Technology Services Marketing Association ( ITSMA ), a B2B industry expert for all things marketing , reports that ABM delivers the highest return on investment (ROI) of any B2B marketing strategy or tactic. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from….
  • HINGE MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Information] Market Research: A Key Component of Professional Services Marketing Plans
    It's much broader and yields more strategic information. An online survey will never capture the same insights as an interview, but a well crafted online survey can still reap valuable information. Open-ended questions give participants the opportunity to provide detail and volunteer information you may not have anticipated.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Information] The Brand Resolution That You Can’t Skip
    Inform. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! So this resolution is vital to any and every business: create and maintain a consistent brand voice.
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