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  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Information] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    With such information you can target your efforts in the most productive way, i.e. doing more of what works and less, or cutting out altogether, things that do not or aren’t as productive. Visitors normally only do this when they are engaged by a website’s information. Traffic is the reigning monarch of the Internet.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Information] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Some donors may have a preference on the types of information they''d like to receive from your organization. There is a wealth of information online about generational giving trends. Nobody? Still no one? nonprofit
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Information] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Since slipping to become the No.
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Information] Email Deliverability Drives Revenue
    Need more information on how to get better with deliverability? Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Information] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    People seek valuable information online, while they easily avoid banner ads and blatant promotional messages. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] Media and Mobile: What the Future Holds
    Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. The messaging is human, the article reads like the quality of any other Next Web article, and the information is attention-grabbing, share-worthy, and helpful. How do you create consistent experiences across devices?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 27, 2011
    [Information] Who cares about marketing data?
    In a recent survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association ( Survey on Data-Driven Marketing, March 2011 ), more than 100 marketers reported what types of marketing data most interested heads of other departments.  Type of Data. Top Choice For: Customer Data. Sales Accepted Lead Data.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Information] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    If the information appears to be from a reputable source, the article may ultimately influence a prospect’s purchase. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. Question #1. Promoted tweets?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Information] Green Marketing: Be Careful What You Say
    study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social media marketers often try to lure in customers by appealing to their sense of environmentalism.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Information] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. What did they do when they visited the website? What content did they view or download?
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Information] 37 Fantastic SEO Guides, Tips and Tactics
    The act of searching for information will blend into voice-assisted programs, with geolocation targeting supported by data.” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. ” (You can’t be too rich or too thin, but apparently you can be too optimized.).
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Information] B2B Content Marketing Execution: We’re Not as Mature as We Think
    To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results. July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • SALES ENGINE  |  MONDAY, NOVEMBER 30, 2015
    [Information] How can you produce content for me when you’re not an expert?
    In our process at Sales Engine Media , once we’ve identified those topics through phone interviews and journalistic style video interviews, we can now use all of that information to identify the ongoing narrative for thought-leadership content and create source material using internet research to fill in the gaps—just like the editor of a magazine.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Information] What to Do When Rebranding Is Your Only Option
    Use it to inform your audience of the upcoming changes, and informally poll them about their thoughts on the rebranding. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. branding
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Information] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    When these businesses do get started, they look at shifting some of their limited marketing budgets […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Social Media Tools
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 10 Innovative Marketing Events Happening in 2015
    The Marketing Profs Forum is a smörgåsbord of marketing information and topics. Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! Here is a compilation of events to inspire you in 2015. SXSW : March 13-22 all over Austin, TX.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Information] Your Business Newsletter: What’s Your Brand Personality?
    It should include tips and information that invites your prospects and clients to take action. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Information] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
    Marcus Sheridan talks about The Honest Economy , how transparency separates the teachers from the information hoarders. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. But apprehensive marketers are holding onto traditional practices. We’re scraping for dollars, resources and respect. Living in Beta.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Information] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    Here are some suggestions for how to do that: Visual – Visual people process information through their eyes, and are therefore drawn to content types they can see, such as infographics, videos, and SlideShares. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    To decide what type of content to create, ask yourself what information you want to gather or share. Different content types lend themselves to collecting or sharing different kinds of information. It’s September 1st, and that means it’s time to start thinking about a whole new season for marketing. Find an authentic reason to share.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Information] 5 Best Paid Distribution Methods And When to Use Them
    With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Why Sponsored Updates?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 10, 2011
    [Information] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
    Not that we don’t need to do that anymore, but Today truly provides us a user-generated and customizable online newspaper that will become as valuable to active social media users who consume lots of information on a daily basis as the Wall Street Journal is to some. These will be subjects of future blog posts.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Information] 9 Genius Examples of Empathetic Content Marketing in Action
    And this type of content is much easier to create when it's informed and driven by empathy. How to Do It , provides a ton of information on all aspects of native advertising, which is one of LinkedIn’s enterprise marketing services. Successful content marketing is about creating a connection between your audience and your brand.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Information] Are Salespeople Overlooking Video?
    In fact, they may have already substantially arrived at their buying […] Author information Craig Jamieson Craig M. Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Information] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. Google Webmaster Tools has so much rich long tail keyword information that there’s a WordPress plugin that can suggest long tail keyword optimizations solely based on your Webmaster Tools data. times better than the average searcher?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. And guess what?
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Building an ICP will also inform your customer acquisition strategy. won’t be very successful. Sales knows this best.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Building an ICP will also inform your customer acquisition strategy. won’t be very successful. Sales knows this best.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Information] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    This is natural, give the fact that people increasingly use various channels as well and their sharing, information and even buying behavior is very complex and integrated. This also applies to pre-purchase advice and brand information. Word of mouth is an old and human phenomenon. Period. Feeding and nurturing communities.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Information] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    To mitigate communication challenges, JetBlue set up a robust internal network to keep all social media teams informed and get information to and from every airport efficiently. But Laurie''s team empathized with their customers on Twitter, informed them, and tried to help whenever they could. JetBlue No big deal! Social Media
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Information] 22 Effective SEO Tips to Optimize Your B2B Website
    Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Now that’s quick! Blogs have both. Don’t rely on Google.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] How to Drive Website Engagement? 13 Examples of Interactive Content
    Experience” is the key word there – you need to provide more than just an information dump. This survey helps the company detect trends affecting the dynamic information technology channel. The blue CTAs encourage action (“try it!”) and the calculators themselves help users make informed decisions about their finances.  . 9.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2011
    [Information] Enterprise Crowdsourcing blasts off as social media growth industry
    Crowdsourcing represents an epic shift in the world of labor, automation, and information science, one with large economic and ethical implications. Guest post by David Bratvold. Everybody is looking at this trend and wondering, “How big is the market?” ” “How fast is it changing?” Is this growth sustainable?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Information] Tim’s Top 10 Tips For The Bestest Website Ever
    They always have the best, most up-to-date and accurate information. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Let your nephew design your company’s new logo. That kid’s seen plenty of logos on the interwebs, and he’s been using the Photoshops for 3 months! 2. Simple math. You need one.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 16, 2015
    [Information] Event Wallet: Making an impact at Event Tech Live
    An informative talk. If you would like to know any more information about Event Wallet please call James on 07786223669 or email james.wood@event-wallet.com. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. So how did we do it? strong central theme. The #ETL15 feed was ON FIRE.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Information] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • KAON  |  FRIDAY, JULY 29, 2016
    [Information] All Purchase Decisions Are Made By People
    While some might see these prevailing sentiments in a negative light, says the report, these forces can inform impactful strategies for successful acquisition and retention this year and beyond. For additional information from Kaon Interactive, please visit here. Uncertainty. Risk Aversion. Dissatisfaction.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Information] The Secret To A Better Customer Experience
    Most marketing personalization today utilizes stated customer preferences (80%) and purchase history (68%) but in the future, marketers will look to social sentiment (79%), contextual behaviors (77%) and inferred emotional states (53%) in addition to time of day/week (73%) and location information (59%). The Age of Personalization. Strategy
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Information] An Intelligent Approach to Influence Measurement
    The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Information] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Econsultancy ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Information] What Is CRM (Customer Relationship Management) Software?
    That's where CRMs come in: They automatically keep track of your prospect and customer information so you can focus on growing. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. What Is CRM Software? Do You Need a CRM System? but 20?
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Information] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. With access to all of the important aspects of Google+ in one place, marketers will be able to better manage their ad campaigns, content, and public information -- making all of our lives much easier.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Information] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    While it’s easy to find information on the Web today about technology, and consultants who focus on process are rampant, there is less information available on how to attract, hire, train and retain the best people to make your demand generation efforts successful.  We’re honored to bring you insights from him.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Information] Why CMOs and CIOs Are Different and How to Bridge the Gap
    read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. Let’s start with the CMO.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 6, 2014
    [Information] Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?
    But in general, writing for digital is more conversational and informal. Webpage, or Printed Book?" Are there any grammar or style differences? Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Or, is it any different? They could be wrong. Don’t assume anything.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Information] B2B Tradeshow Marketing: No Booth, No Problem
    They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. An article in B2B Magazine, No booth?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] When it Comes to Marketing Platforms Extensible Is More Sensible
    This guide uncovers tips to help marketers d efine marketing and communication goals with a data audit, b e more strategic with the information you’re collecting and accessing and a lot more. Extensible platforms provide a richer and more integrated user experience. Toggling back and forth between systems is nonsensical.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Visits. New and Returning Visits.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] Copywriting 101: The Principles of Irresistible Content
    If you have no choice but to get into bits per second and gigabytes, inform the reader what you’re talking about using simple terms. Make an offer: Discount, bonus, free information. Highlight value: Get your informative report, join our exclusive community. “I can’t write.”. It’s also a fat slice of baloney. You won’t write?
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] Fathom SEO Pulse: 9.10.15
    In this study, the columnist dives into why his client lost its featured snippet to a competitor and uncovers information on how to get one in the first place. It turns out that page quality, structure, author information, comments and link profiles could be factors. *The Consumer Brand SEO Pulse is now the Fathom SEO Pulse!*. link].
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 5, 2011
    [Information] 4 Great Ways to Get More Facebook Fans
    In today’s world, giving out your company’s Facebook information can be just as important as giving out your phone number of email address. The need for quality, solid information doesn’t stop just because you’re on Facebook.  If you think of Facebook as just a fun way to keep up with old friends, think again.  Follow these 4 tips: 1.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Information] The Myth of Ownership in Customer Experience Marketing
    Author information. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. When someone owns a process they are […]. Joe Ruiz. Joseph Ruiz.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Information] 5 Big Marketing Lessons From Kickstarter
    Sometimes this can be as informal as a chat over coffee. And it proves you can be entertaining and informative at the same time. by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 19, 2015
    [Information] Content under attack … and a solution
    Instead of posting a link that can drive views to my site and services, Facebook is rewarding publishers who post the entire piece of content, as it collects more information and displays more ads in the process. This has been a depressing week for me. They are simply coding and iterating. Let’s throw it out there and see what happens.”
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Information] 7 Smart Sales Applications of Marketing Intelligence
    Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. Sales Applications of Marketing Intelligence. 1) Leverage prospects' social media profile information.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Information] 3 Ways to Keep Your MarTech Stack Tidy
    recently realized how many gadgets are in my kitchen drawers and cabinets, particularly the ones sitting in the cabinet informally designated as the “kitchen graveyard.” It includes a few popcorn makers, juicers, and all kinds of widgets for chopping, slicing, dicing, squeezing, and other tasks that I can’t even recall. De-duplication.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Information] Is Pinterest a Good Social Media Marketing Investment?
    by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here. Recently, Pinterest has seen its growth skyrocket. Twitter – 140 million.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    It serves the purpose of guiding your visitors to the information they need to begin evaluating your firm. For more information on creating an effective website, check out our free Lead Generating Website Guide. Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information] 11 Helpful Resources for Improving Your Business Skills
    For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Business podcasts serve as a great way to stay informed and inspired when you're on-the-go, like on a run or during your commute. Business" is quite a versatile topic with many components. My last tip here?
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Information] How to Prepare for Your Next Job Interview
    This free iPhone app (Android coming soon) pulls together interesting information about people you''re going to meet. Once you discover those connections, get coffee with them and conduct informational interviews to learn about the company. Applying for jobs isn''t easy. To start, your resume should be immaculate. Let’s be honest.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Information] B2B Email Lists Buy Guide
    160+ years before “big data” became a popular term D&B was collecting information about businesses. Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Which is scary! ZoomInfo.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 28, 2015
    [Information] How much should you pay for a sales lead?
    If you put this information in a spreadsheet and play with it, you can quickly see how much leverage there is on the back-end, meaning after the inquiry has come in and you are working it through qualification and nurturing. A few efficiencies on qualification rate and conversion rate work wonders on campaign ROI. Lead qualification rate.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Information] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is! There isn’t much more preamble needed, really (if you’ve read the previous post, that is). So let’s dive in. 1. Introduce Yourself.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 25, 2016
    [Information] 5 Reasons I’m Unsubscribing to Your Emails
    Customers won’t take you seriously – and certainly won’t feel confident giving you their credit card information – if your emails look like no one’s touched them since we were all trying to figure out the many mysteries of Lost. 2. Because now’s when I most feel the URGE TO PURGE. Don’t do it!
  • BUZZSUMO  |  MONDAY, DECEMBER 7, 2015
    [Information] 5 Steps to Scrutinising Your Competitors’ Content
    Having relevant, informative and engaging content not only allows a site to become a valuable resource, but including more content helps with rankings. But if your competitors offer valuable information about a product or service, and are including the relevant keywords early on in the content, it will be working in their favour.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Information] Before & After: 6 Lessons From Mary Meeker's Presentation Makeover
    De Cubber used a visual hierarchy to give the information more structure -- and ultimately make it easier for everyone else to understand what data is most important on the slide. The goal here is to make it as easy as possible for your viewer to digest the information. Stars: They''re just like us! Lesson 1: Use Consistent Colors.
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Information] 5 Make-or-Break Moments for Your Marketing Campaigns
    Relative to user expectations on the internet, are you giving something in exchange for the user’s information that demonstrates reasonable reciprocity? Find the sweet spot for each piece of collateral to ensure you get the information you need without causing prospects to hightail it from your landing pages.  . Content Connection.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Information] How to Create Marketing That's Actually Helpful [Printable Checklist]
    For companies, Jay says the only way to truly stand out amidst this information overload is to either be amazing (“Be like Zappos!”), which can be hard, or be useful -- a much more practical option. PCH didn’t fetch all the information to create the app from scratch. Except, of course, you don’t charge.) Here’s what it looks like.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Information] 5 Webinar Mistakes to Avoid
    Mistake #5: Not using the information collected during the webinar. “I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton. There’s so much more information you can collect.” Do you conduct webinars of your own?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Information] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    Whether you’re ready to livestream something crazy or just want to understand why so many people are “going live” these days, understanding the appeal of live video can inform your content marketing whether you choose to use it or not. It seems like every week something new happens on Facebook Live video. nofilter.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Information] Best Practices for Marketing and Sales Alignment: Working Through the Funnel – Part 2
    Was the information provided by the telequalification representative accurate? Ideally, 90-100% of the information should be accurate. If you’ve read Part I of our story, you already know how much work goes into building a solid top of the funnel. Understanding the evaluation process, and what makes someone your target customer. 2.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 7. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 16, 2012
    [Information] 6 Ways Marketing Can Help Generate Early Leads for Sales
    Showing up early in the sales cycle with compelling and relevant information can go along ways in being seen as more than “order taker.” 70% of prospects who raise their hands will purchase in 12 to 18 months. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. My answer: Both. It’s a fair question. Sound off.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Information] Focus on Revenue is Not New Marketing Thinking
    Ideally, marketing should be informing our respective organizations which customers and prospects to target, because as marketers, we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. . Peter Drucker is attributed with saying that ?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Information] 5 Ways for B2B Companies to Engage on Twitter
    Sharing information on Twitter that you found valuable for your B2B operation helps to both demonstrate your stake in the industry and recognize users you follow on Twitter as valuable sources of information. When appropriate, offer your own commentary on the tweet or its linked information. Original content. Retweets.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Information] The Content Marketing A-Team
    They understand the multi-channel, multi-format needs of today’s busy buyer or consumer and designs content and channels that deliver information quickly, visually, easily and in formats that work for the web and the mobile devices that are becoming larger and larger sources of traffic for much of our content. Editor. Content Curator.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    In more advanced cases, information which is collected directly (e.g. Needless to say, sales was more effective when reps were informed and respectful of the knowledge which prospects had acquired through their research. You’re probably familiar with the typical implementation of marketing automation. The Sales Hand-off. Why just wish?
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Information] 3 Great B2B Uses of QR Codes
    It gave our visitors an easy way to gather information from us quickly without having to jot anything down. The key was to put the QR code in as many places as possible to make sure anyone could access information quickly and easily. It's a pain to transfer a person's information from their business card into your contact database.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    Does it make our audience  feel closer to the brand?   Is the information  timely ? We’re here at Social Media Week 2014 in NYC! Panel Description: . Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. What they want for the future?
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Information] How to Market a Conference Using Twitter
    This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. You can tweet about everything from informative speakers to interesting presentation takeaways. To an extent, the more your post, the better your chances to inform people about your event. Twitter.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Information] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    paved the path, Google’s launch almost 20 years ago transformed the way consumers seek and find information online. Luckily, marketers realized early on that visuals were a fantastic tool for holding interest and making information resonate with an audience that was growing more and more distracted. Social Media Evolved.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Information] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This could link to a v-card or your social media profile so contacts can add your information to their contacts or add you as a LinkedIn connection before you even leave the event! I don't know how I ever lived without my smartphone. Here are the best tips that I've found: 1. Social media on the go. Mobilize your blog. Use QR Codes.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 26, 2013
    [Information] Culture Always Wins: Closing the Cross-Cultural Sale
    Before coming to ITMSA, Dan moderated conferences for Information Week on behalf of sponsors including IBM, Dell, HP, and Silanis. He holds an MBA in finance and research methods from Columbia Business School, with additional graduate work in statistics, data mining, and geographic information systems Your leads may be perfect.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Information] 8 Ways To Use Vine To Engage With Video
    Vine is a great tool because it provides a platform to engage, educate, and inform, but much like mobile, it’s simply another exciting, native channel through which to communicate with prospects and customers. You’ve probably heard of Vine by now. Video content also can be shared via Twitter and Facebook. Show your product in action. We did!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Information] The Art of Marketing: 6 DIY Design Projects to Try
    How do they organize the information? While science can inform us at every step along the way, it can''t actually do the work for us. As co-founde r & CCO of Visage, Ross Crooks, noted in a recent blog post , " By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information] 4 Promotion Strategies Used by the Best Business Bloggers
    Sales enablement, as defined by IDC , is: “The delivery of the right information to the right person at the right time in the right format and in the right place to assist in moving a specific sales opportunity forward.“ Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80%
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Information] 5 Easy Ways to Streamline Internal Communication
    In today’s world, it’s easier than ever before to access information and communicate from anywhere. Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. Send a company newsletter. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Information] Brand Reputation Management Requires CRM- Guest Post
    ” Contact Information. The lesson learned: Do not bury your customer service information four or five clicks deep into your site. If you’re directing customers to contact you via live chat or email, put that information on every page of your website. Delivering Happiness is a project and book by her and Tony Hsieh.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Information] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    To save time, pinpoint a few really informative, on-trend websites as your go-to sources and open an account with a news aggregator like Feedly. For example, the team member assigned to demand generation just needs to keep up with trends and information around demand generation. All the Time. The downside? They’re industry experts.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient.
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