INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010
[Information] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
It usually gets asked by an admin assistant or a trusted influencer who is responsible for gathering initial information. They may not know and/or be authorized to discuss additional information about their website redesign. A New Year and a new website mean new leads and sales opportunities. Content comes before design.
ENGAGE | THURSDAY, MARCH 14, 2013
[Information] 4 Ways Bloggers Can Keep Their Content Fresh
It’s fine if you think newspapers are dying and that information on what’s going on in the world is gleaned better online than in any other form. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Surprise Yourself. Bottom line?
HUBSPOT | TUESDAY, JUNE 12, 2012
[Information] Twitter Launches Tailored Trends, Making Newsjacking Even Easier
This allows for hyper-localization of the information, and the elimination of trends about things that have never been present in your network's radar. Step aside, Facebook -- today's most notable news update is coming out of its northern California competitor. So, what exactly are Twitter Tailored Trends? Image credit: cuttlefish
MODERN B2B MARKETING | TUESDAY, MARCH 29, 2011
[Information] Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue Growth
Most importantly, they need to be connected to the information sources and online social networks that their prospects are surely taking advantage of right now. Today’s buyers have instant access through the web, and increasingly via social media, to valuable information, data, reviews, referrals, and friends’ recommendations.
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Information] How to Create Marketing People Love with Marketing Automation
Buyers, (even those empowered by easy access to information) are still humans – which means they make decisions based on emotional connections , stored memories, images and feelings more than rational evaluations. by Jon Miller (@jonmiller) Modern marketing in the digital age is not just about numbers and processes. Here’s why.
LEADERSHIP | FRIDAY, AUGUST 1, 2014
[Information] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
think you will find the following information valuable, which Circle S Studio also emphasizes in their infographic: Essential Components For A Successful B2B Online Marketing Program. 'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Information] How Social Media are Challenging the Old Media Business Models
There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes.
VERTICAL RESPONSE | THURSDAY, AUGUST 14, 2014
[Information] 6 Perfect Places for Your Email Sign up Forms
For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” And entrants are informed they are signing up for Cinquain’s email list when they enter.l. 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
MARKETING ACTION | WEDNESDAY, AUGUST 6, 2014
[Information] 5 Reasons Sales Should Be Excited About Marketing Automation
By integrating CRM with marketing automation, multi-channel prospect activity is effectively – and automatically –pushed into contact records, with the honey pot of information being fully accessible from the CRM. Want More – and More In-Depth – Information? Marketing automation isn’t just a glorified campaign engine for marketing.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 4, 2014
[Information] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Information] The Go-to Guide to Creating Email Newsletters People Actually Read
It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. As a marketer, having this information up front will help diminish your unsubscribe and spam rates, as well.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Information] Want to Create Innovative Content? Do These 3 Things
As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. ” So What Do Those Terms Mean?
CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
[Information] 15 things marketers should stop doing and thinking in 2011
Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
THE ROI GUY | WEDNESDAY, SEPTEMBER 7, 2011
[Information] Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs
For more information on Provocative Selling, click here. Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Information] A 13-step crash course in digital marketing
'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
ENGAGE | MONDAY, MARCH 17, 2014
[Information] The Truth and (Unintended) Consequences of Our ‘Likes’
Technology and society’s desire to preserve and share every moment has created a seemingly infinite trove of information. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. 'SXSW took a noticeably different tone this year. The danger?
CHRIS KOCH | FRIDAY, NOVEMBER 5, 2010
[Information] Is the era of PR over?
On the contrary, they asked me to explain the story I was working on and supplied that information to the CIO or their subject matter experts prior to the interview. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. Guard dog PR. Placement PR.
HUBSPOT | WEDNESDAY, FEBRUARY 9, 2011
[Information] A Marketer's Guide to Quora
Users on Quora can ask or answer questions and follow questions and people to create a stream of information aligned with their interests. Because questions and answers is all Quora does, it has been able to create an great experience around this one aspect of online information sharing. Getting Started With Quora.
HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Information] 20 Inspiring SlideShare Presentations Every Marketer Should See
Check out the SlideShare below from Desk to get a better picture of how customers act with much more information and communication at their fingertips. In just 17 slides, you get all the information you need to know! 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some just give down-to-earth advice.
MARKETING ACTION | TUESDAY, JULY 8, 2014
[Information] 12 Tips for Amazingly Effective Email Subject Lines
Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
HUBSPOT | TUESDAY, JULY 1, 2014
[Information] 5 Little Ways to Get More Facebook Likes
1) Make sure your Page is properly filled out with searchable information. Any other information that will help prospects understand your business better. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Quick Tips For Growing Your Facebook Audience from HubSpot. link to your website.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 19, 2014
[Information] The 3 Social Media Networks That Are Best for B2B Marketing
And the key to a successful presence on LinkedIn is providing valuable support and information to your connections and Groups. 'Artillery B2B Marketing Blog > The Forward Observer. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. Google+.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Information] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
30% of Google searches are for local information. As a result, Google and other search engines have made it easier to find local information. Along with answering user-initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits.". Let me explain.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 11, 2012
[Information] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
LinkedIn has Quality: LinkedIn’s user-supplied information is often better than Google for researching a prospect because their profile contains information that the person entered about themselves. Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. Make sure you sign up now! _.
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Information] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). Google does a good job of this with the help information for their various tools. Steve Woods , Eloqua. Buy his new book !
HUBSPOT | THURSDAY, MAY 8, 2014
[Information] Data Driven Fundraising Is on the Rise for Universities and Nonprofits
And with data comes analytics -- and analyzing all the information you''re collecting. With the information you collect, you’ll be able to tailor your content to your different audiences, whether they''re first time donors or long time major givers. Here''s how. Benefits of Data Driven Fundraising. Realistic Goal Setting.
MODERN B2B MARKETING | FRIDAY, JUNE 10, 2011
[Information] Measuring The Success Of Your Demand Generation Efforts
While all of these metrics are important factors in your demand generation efforts, they may create only a partial snapshot of your program and not give your team the depth of information it needs to make agile adjustments. by Carol Fox Demand generation is a core component of an evolved lead generation program. Track trends over time.
ANNUITAS | WEDNESDAY, APRIL 23, 2014
[Information] Enterprise Demand Generation: How Are You Doing?
Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.
E-LIGN | MONDAY, JULY 29, 2013
[Information] 4 Tips to Advertise Your Local Business Online
Potential customers will also see promotions, pictures, videos and any other information you provide. 'When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. While these forms of advertising have their place, they aren’t as efficient or measurable as online marketing.
B2B MARKETING TRACTION | WEDNESDAY, APRIL 17, 2013
[Information] B2B Marketing Survey Says Email and Twitter Work
As usual, I have to provide information about the source of the survey, which few bloggers ever do. 'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Contact New Incite today.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
[Information] Countdown for a Successful Rolling Product Launch
Establish credibility with your stakeholders by sharing information and asking questions. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. I’ve included some of them in my countdown.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 6, 2012
[Information] 5 Reasons Your B2B Website Visitors Don’t Trust You
Your company history doesn’t include information about the last five years. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Information] Improve Service with a Customer Touch Point Map
They will like you more for the effort and you will get information you may not have known before. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. “What’s that?”
VOICE-BASED MARKETING | TUESDAY, JULY 22, 2014
[Information] City Analytics: How Chicago Leads the Pack in Big Data
United Airlines provided some fascinating insight into how they are saving $16 million a year in their transference of “flight bag” information—the 40lb bag of manuals and safety documentation required by the FFAA to be aboard every aircraft—onto iPads. Go Cloud! What purpose does all this data serve? Data for the People. General
VERTICAL RESPONSE | WEDNESDAY, APRIL 10, 2013
[Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
THE EFFECTIVE MARKETER | TUESDAY, JUNE 19, 2012
[Information] How to Maintain Great Content Curation
Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. Here are a few tips to help you get started. Participate in Your Community. Don’t Automate.
MEASURABLE MARKETING | FRIDAY, NOVEMBER 25, 2011
[Information] What Google's Search Algorithm Update Means For Marketers: An Interview with Dan Biggs, Digital Strategist
Basically, sites that provide the most up-to-date information about any topic will get more prominence. Many of you have heard of Google's recent. update to its search algorithm. The search algorithm change has caused. quite a stir in the SEO space, and many marketers (some of which are undoubtedly. Dan, the ever-talented (but always humble!)
THE EFFECTIVE MARKETER | FRIDAY, MAY 20, 2011
[Information] A Buyer Persona Template for the B2B Marketer
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Infrastructure. Process Planning. Program Execution. Measurement. Map your content. Measure and share your results. couldn’t agree more. Who’s Involved in Creating Personas.
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
[Information] Mapping the Buying Process - A Framework
One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
BIZNOLOGY | TUESDAY, JANUARY 11, 2011
[Information] Advice for e-Commerce Companies for 2011
It's impossible for experts to give you customized advice without knowing your situation, but when you pack this much information into one page, it's likely that some of this advice will be perfect for you. Image via Wikipedia. You'll have to scroll fairly well down the page to find me, but don't do that. Commerce internetmarketing
MODERN B2B MARKETING | WEDNESDAY, AUGUST 22, 2012
[Information] The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged
This is a great way to not only create dialogues and engagement, but it also gives you some valuable information about the likes and dislikes of your target audience. Want more information on how to develop a rock solid social media plan? by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. Co-creation.
WEBBIQUITY | WEDNESDAY, JUNE 30, 2010
[Information] Business Blogging – Do You Have What It Takes?
This is what makes a blog not just informative, but interesting. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. How do you get there? Curiosity. Passion.
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Information] Lead Generation Effectiveness – What Works and What Doesn’t?
believe inside sales is the new model for dealing with the well-informed B2B buyer of today. 'When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of July, we can help you plan for August.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 5, 2013
[Information] Why Marketing Made Simple TV beats the pants off Find New Customers
For more information on sponsorship opportunities, download the new Press Kit.). 'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. Let’s examine those. It’s simple. cannot do both.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 6, 2013
[Information] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
Buyer Personas are all about discovering new information. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. According to MarketingProfs, 9 out of 10 companies are doing content marketing in 2013. ” So what are B2B sellers to do? Think about it.
FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
[Information] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
Spend some time going over your database to ensure the information is correct. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. Thanks Ardath.
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Information] The Importance of Thinking Outside-In
Where do they turn for information? Lead Generation Companies | Think Outside-In rather than Inside-Out. As I browse B2B websites, I’m struck by a very common mistake I see over and over. estimate. as many as 9 out of 10 companies think Inside Out today. Inside-Out means you look at buyers through the lens of the business.
VOICE-BASED MARKETING | MONDAY, JANUARY 20, 2014
[Information] Measuring the ROI of Trade Show Event Marketing
Nicole: “A vast amount of information is typically housed on company websites, so most marketing activity is designed to drive online traffic. Nicole recommends: Directing new leads from the event to a newly created or existing landing page with specific information, forms, or download options. Why Events Matter. Online Activity.
FATHOM | FRIDAY, MAY 2, 2014
[Information] The Internship: A Win-Win for Companies and College Students
It’s our job to help prospects find the information they’re looking for, discover what makes a school unique, and make the right decisions about their futures. 'One of Fathom Education’s goals is to help schools with student recruitment. But Fathom Education Marketing wants to take it a step further. The Many Benefits of Hiring Interns.
HUBSPOT | TUESDAY, NOVEMBER 1, 2011
[Information] 5 Shortcuts for Creating Remarkable Content
While perusing your RSS feed, you will likely come across a lot of other relevant information that may inspire an idea for your own blog post or other content. Being able to unplug your mouse and maneuver your computer with just your keyboard will end up helping you complete all your tasks and gather information for your content much faster.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 9, 2013
[Information] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
and that the information sent is normally what that keeps the relationship alive. 'by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. 7.03%.
HUBSPOT | TUESDAY, APRIL 17, 2012
[Information] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
Social proof ,' also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. An individual's purchasing decision can be influenced by a large number of factors. What Is Social Proof? 2) Embedded Tweets.
BIZNOLOGY | FRIDAY, DECEMBER 6, 2013
[Information] 4 ways to keep a blog on schedule
However, creating unique, entertaining, informative, and relevant content takes time. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. Create a Schedule.
HUBSPOT | FRIDAY, JANUARY 17, 2014
[Information] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Some donors may have a preference on the types of information they''d like to receive from your organization. There is a wealth of information online about generational giving trends. Nobody? Still no one? 4) Program Interests.
MARKETRI | TUESDAY, JULY 23, 2013
[Information] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
Most people are like me; they tend to spend more time on websites that are visually appealing, easy to navigate, and easy to find information that speaks to their precise needs and interests. 'Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate.
MANHATTAN MARKETING MAVEN | TUESDAY, MAY 13, 2014
[Information] The Importance of Customer Preference
There is a reluctance to ask consumers for more information based on a generalized anxiety about privacy. Study after study has shown that when consumers perceive genuine value they are ready, willing and able to share personal information. They are one-way streets masquerading as two-way relationships. But this is a fake-out.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Information] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
DIGITAL VOICES | FRIDAY, AUGUST 2, 2013
[Information] Take a Lunch Break With 4 Great Mobile Marketing Case Studies
46% of mobile users say they are unlikely to return to a website they had trouble accessing from their phone 1.Visitors to mobile site could access general information, but couldn't perform basic transactions such as booking hotel rooms or show tickets. 'Happy Friday, everyone! This week’s focus is all about mobile. Vegas.com.
MARKETING CRAFTMANSHIP | MONDAY, APRIL 29, 2013
[Information] Three Myths and Realities of Client Newsletters
Each issue involves a frustrating hunt for timely information of genuine interest. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. MYTH #1: Your B2B Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a newsletter.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Information] Four Steps to Defend Against Audience Commoditization
Publishers are sitting on this information and it has value to their advertisers. As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers. What do I mean by audience commoditization in this case? Sell engagement.
INSIGHTIQ BLOG | FRIDAY, MAY 27, 2011
[Information] Reporting from Forrester's Marketing Forum
Online and offline channels are beginning to blur, as traditional media become interactive and digital media mature beyond information and transaction. Quaero recently sponsored Forrester's Marketing Forum 2011. As always, the Forum provided marketers with a great deal of food for thought. You can read some of the contributions here. Be sly."
SALES LEAD DYNAMICS | TUESDAY, APRIL 5, 2011
[Information] Publish or Perish. Become a Thought Leader.or Else
You can publish your own articles on the web via email broadcasts to your own mailing list, posting them on your website or blog or submitting them to the thousands of independent websites, ezines, and blogs eager for fresh content to inform or entertain their visitors.”. In academia, it’s “publish or perish.” Thought leadership” (a.k.a.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 20, 2010
[Information] Maximizing the Time Value of Content
They’re already inundated with information overload from countless other companies pushing their messages. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. The implications of this lesson for content marketing professionals is profound. Pithy comment from more detailed advice quote”.
MARKETRI | TUESDAY, JANUARY 24, 2012
[Information] Five Steps to Effective B2B Inbound Marketing
The more your audience trusts you and the information provided to them, the better your chances of earning their business. Armed with this information, include these keywords in your online content. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. Create a Blog.
HUBSPOT | FRIDAY, JUNE 29, 2012
[Information] Is Marketing Getting Too Creepy?
has some support based on the fact that Orbitz admitted to considering other information like a user's location, site history, and the hotel's popularity when delivering search results. All the world's a stage. Tell me about it. If only Willy Shakespeare (we're on a nickname basis) could see us now. Indexed by Google. Privacy-shmivacy.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 22, 2010
[Information] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
The minimal information offered is all text without a single image to enhance its appeal. The welcome page delivers exactly the kind of descriptive information that would have made his primary website immediately engaging: Welcome to the Manager by Design blog. Simply Combine the Two Online Personalities to Get a Very Happy Ending.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 9, 2009
[Information] Stop Being a Marketer. Start Being a Publisher.
Here’s what you need to do and why: Play the Powerful Role of Publisher to Meet Your Buyer’s Critical Information Needs. This has created an unprecedented opportunity for companies to fill the information void. You begin as a source of information and continue as a source of products and services. The Paradigm is Shifting.
LOOPFUSE | MONDAY, OCTOBER 28, 2013
[Information] How to win at marketing automation and your next chili cook-off
The forms on a website allow you to tie page view history of previously unknown visitors to their volunteered information. That combination gets a certain email while another prospect that only saw your Pricing page gets prompted to download the White Paper for more information. 'Yes, that's Richard's chili.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 30, 2012
[Information] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
Thanks for reading this week's recap and we hope to have some more great, informative and insightful posts for you next week. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. Now, on to this week's recap. Monday, November 26, 2012. Tuesday, November 27, 2012. Wednesday, November 28, 2012.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 1, 2011
[Information] How to Be a Guest Blogger Any Editor Will Love
Of course, life can sometimes get in the way, but keep the editor informed. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work.
B2B LEAD BLOG | WEDNESDAY, JULY 20, 2011
[Information] Take Two Minutes: Find Out the Critical Advantages of Lead Nurturing
All you need to do is give your prospects the information they need when they need it to confirm that they’re making the smartest purchasing decision. Tweet Sales cycles are getting longer, according to the 2011 B2B Marketing Benchmark Report , and nearly half of marketers say that’s the biggest challenge they’re facing right now.
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Information] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 'With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. Choices, choices. And no one wants that.
BLUE FOCUS MARKETING | SUNDAY, APRIL 27, 2014
[Information] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
For further details, announcements, and information on the forum’s agenda, please visit the Social Business Forum website. And stay tuned to the Blue Focus Marketing blog and Twitter feed for more information and content relating to the forum in the coming weeks. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
WRITTENT | MONDAY, OCTOBER 7, 2013
[Information] The 15 Most Life-Changing Editorial Calendar Tools
You can track your productivity over time, and access your synced information from your laptop, tablet or smartphone. Large enterprises or organizations with a particular need for information security should consider Active Data Exchange, one of the most robust and comprehensive calendar-sharing tools available. Google Docs. Kapost.
B2B IDEAS @ WORK | THURSDAY, JUNE 10, 2010
[Information] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
Take a look a my case studies for more information. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. Be Agent Zero.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Information] How We Buy vs. How We Date: They're More Similar Than You Think
The inbound methodology goes a little something like this: Attract: Attract your ideal customer or buyer persona by creating informative, valuable digital content that’s easy for them to find. an ebook) for their contact information. 'They say there’s such a thing as love at first sight. am now in love with you. Awesome.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 1, 2010
[Information] How Do You Make Time For All This Content?
Are You Giving Your B2B Prospects Too Much Information? The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Ah yes, the realism of taking marketing theory and turning it into practice (execution is the tricky part!). It’s a fantastic question. Every week?
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, OCTOBER 2, 2013
[Information] 3 Tips to Get The Best Response From LinkedIn Inmail
They also can view my profile to see what my credentials are and view my company information to determine if there is a potential fit and interest. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 12, 2012
[Information] The Greatest Danger in Marketing: Metrics
Metrics may inform your vision, but purely following your metrics will lead you away from it. Without marketing metrics, marketers cannot manage investments or show the value of marketing. Short term metrics are easily gamed, and it often happens unintentionally. Is social sharing a success measurement for your content? Is traffic a key goal?
HUBSPOT | WEDNESDAY, SEPTEMBER 1, 2010
[Information] How to Write a Whitepaper That Will Capture Leads
Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires several readings to glean the full extent of its information. Usually blogs are informal and often playful. Crafting a good whitepaper isn’t easy. Style. Intent.
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Information] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
Today’s decision makers delegate, they empower their staff to gather information, make recommendations, and come to consensus on purchasing decisions. How does this persona typically seek new information and keep up to date with the industry? Much of what I come across still reeks of “me, me, me; we are great.” Right? Be honest.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 28, 2011
[Information] Dead Man Blogging
This information is meant to be filtered through an “interactive avatar,” modeled on you, “that becomes more intelligent as you add more information.”. “Here it is. I’m dead, and this is my last post to my blog.. I’ve been haunted since I read those words a few weeks ago. What happens with this community? was lucky.
VERTICAL RESPONSE | FRIDAY, MAY 16, 2014
[Information] Find the Right People on Twitter and Watch Your Business Take Flight
As you can see below, there’s a lot of information returned on the phrase, “small biz.” 'Twitter is a powerful social media platform, but to gain new followers, you also need to know the best types of businesses and/or people to follow as well. How do you get the ball rolling in the right direction? Here are three steps: 1.
HUBSPOT | MONDAY, OCTOBER 7, 2013
[Information] The 5 Habits of Highly Successful Content Creators
So be confident, and give your readers additional, useful information or even a thought or opinion when sharing others'' content. They’ve learned to be curious about the internal knowledge they already have and the external information that''s being promoted out in the world. 'Peanut butter and jelly. Batman and Robin. Eggs and ham.
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Information] 25 social media listening aids to increase your hearing
From this data set, you have several widgets that allow you to see an overview of all the information or you can drill down to the nitty-gritty. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ).
TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
[Information] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
Sales lead management starts with management generating and capturing leads from all sources, fulfilling information requests and delivering them to the sales channel and tracking follow-up and sales results to measure marketing return-on-investment. Simply fulfilling a request is not the answer, but yet many companies do just that.
HUBSPOT | WEDNESDAY, NOVEMBER 17, 2010
[Information] New Data: Are Your Marketing Decisions Reactive or Strategic?
Collect information. The reason you want to gather this information in an organized fashion is so that you can better evaluate your competitor’s marketing tactics. However, the large companies surveyed said they make decisions on new marketing tactics based more on whether these tactics are aligned with long term strategies.
WWW.BRAINSHARK.COM | WEDNESDAY, JUNE 26, 2013
[Information] Legends Never Die: 3 Content Marketing Tips from The Sandlot
When you need to update images, stats or other information, all you have to do is swap out the old slides with new slides, and it keeps the audio and video link intact so the next time someone clicks on it, they see new content – no matter where they are viewing it from. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 25, 2012
[Information] Small Business Marketing Quick Tip: You’re the Expert, So Show It!
” It’s a mistake because your customers and prospects are HUNGRY for information from people who *really* know what they’re talking about (that would be you). Tweet We all take our expertise for granted. We think that because we know something, everyone else does, too. ”). It’s a very cool feature.
DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 12, 2011
[Information] Reflections from a Social Media Hiatus
In the book, Brodie talks about what makes up our truths and belief systems and how memes — pieces of information that get replicated — become the basis of our belief systems. Tweet I started reading Getting Past Ok: The Self-Help Book for People Who Don’t Need Help , by Richard Brodie last week. It’s rather amazing.).
INBLURBS | THURSDAY, JANUARY 20, 2011
[Information] 7 Ways how to empower your social networking with blog commenting
Always leave an insightful comment on a company or business blog and the comment must be informative. When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 25, 2013
[Information] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. ll step in myself, and hereby christen the concept as “Customer Data Platform”.
B2B MARKETING ONLINE | FRIDAY, MARCH 26, 2010
[Information] B2Bs, Your Buyers' Purchasing Patterns Are Changing. (This Means Change For You, Too.)
Supporting data points: 48% Utilized a wider variety of sources to acquire information at various stages of the buying process than during previous purchases 48% Took more time to research their buying options 36% Did more detailed analysis of costs/ROI on their own What do these changes signal for B2Bs? Why am I delighted over this new data?
FEARLESS COMPETITOR | SUNDAY, MAY 29, 2011
[Information] Sunday Post: Why Hiring Managers Keep Blowing It
Critical information is missing – namely, the personality characteristics of the star employee. New hires rarely work out (almost 1/2 fail within 18 months!). What are the chances the person you just hired will be here in 18 months? Answer: Flip a coin. It’s sad how bad we’re doing. That’s right. It’s that bad.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Information] How to Do Great Marketing with (Almost) Zero Money
Where do they turn for information? Can you really market a business without a lot of money? We wrote this special post for March Marketing Madness. But we also share it with our readers here.). Many small companies and startups are afflicted with a serious problem – they have little spare cash. They cannot buy booths at trade shows.
FEARLESS COMPETITOR | FRIDAY, AUGUST 2, 2013
[Information] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
Roll content (information over the shoulder of the speaker). 'What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Journal best-selling author.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Information] 20 Expert Tips for Better Facebook Marketing
With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer! But creating your business Page is only the first step.
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Information] How to Use "Pay With a Tweet" to Generate Leads
It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. 2) Fill in your personal information. 4) Craft the tweet''s text.
WINDMILL NETWORKING | THURSDAY, JULY 26, 2012
[Information] What to Do about Passwords: 5 Tips for Password Management in a Social Media World
One of the biggest problems with password guidance is that there’s little information in the middle. These tools enable unique, complex passwords on a per-site basis and store the information in a secure fashion on your local system or online. In last month’s column, I talked about what to do if your social media channel is hijacked.
ENGAGE | FRIDAY, FEBRUARY 28, 2014
[Information] The Key to Good Health (Content)
health and wellness information is literally everywhere you look. But they’re useless, not to mention potentially harmful, if they deliver wrong or misleading information. We can’t be so focused on simplifying health information that we end up misrepresenting it. 'My first magazine job out of college was at American Health.