SALES CHALLENGER | WEDNESDAY, JULY 18, 2012
[Information] 3 Steps to Make Your Sales Strategy Actionable
SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm.
B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 8, 2011
[Information] Where B2B marketing still grabs attention in today’s communication overload.
Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
[Information] Two ways to use your B2B customer database as a valuable targeting tool.
What Hale confirmed for me is that a company’s database has all the information needed to choose the markets a B2B company should target. There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Some companies just guess.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 25, 2010
[Information] A tweet fit for a queen
Twitter allowed me to broadcast these offerings and I found there was a great need for such information globally. But I learned that technical information would not do it alone. Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. left Jordan to come to the US in 1980. Digg this!
MARKETING ACTION | THURSDAY, OCTOBER 10, 2013
[Information] “Why” is the Marketer’s Secret Sauce: 5 Buyer Persona Insights
These insights give you the information necessary to create content that’s persuasive and relevant, that helps buyers trust your company and believe you can solve their problem. But by understanding WHY they shun you, you can make an informed decision about whether or not it makes sense to target them. Or why they don’t? Ummm, kinda.
MARKETRI | FRIDAY, JANUARY 27, 2012
[Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Information] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). Google does a good job of this with the help information for their various tools. Steve Woods , Eloqua. Buy his new book !
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 28, 2014
[Information] When did leadership become a dirty word?
by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. 'When I was in graduate school I took a class that examined the qualities of leadership. was completely wrong. Well, wait no longer. by Mark W.
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Information] Swyft Offers Low-Cost Interaction Management Software as a Service
The system can import and store additioinal information if real-time access is not appropriate. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2011
[Information] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 5, 2011
[Information] Whatsnexx Manages Customer States, Not Campaigns
These alerts (technically, XML messages via a SOAP protocol) include whatever contextual information is needed for Whatsnexx decisions. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question.
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 30, 2008
[Information] How to use social media for lead generation
As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. I’ve been blogging for over five years. Shifted release time from 8 a.m.
WEBBIQUITY | WEDNESDAY, JUNE 30, 2010
[Information] Business Blogging – Do You Have What It Takes?
This is what makes a blog not just informative, but interesting. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. How do you get there? Curiosity. Passion.
MODERN B2B MARKETING | TUESDAY, JULY 3, 2012
[Information] Email and Spam – The Two That Shouldn’t Tango
Lastly, be sure to include your business’ information in your emails (if they can visit your site, the more trust you build with them), the more information you provide about your company, the more credibility you build with your customers. by Ravali Ravulapati. Email Marketing Best Practices to Spam-Proof Your Content.
VERTICAL RESPONSE | TUESDAY, AUGUST 13, 2013
[Information] What You Need to Know About Using Google AdWords Content Campaigns
” Content and Display campaigns work in very similar ways, where you place targeted ads around relevant content and information across different websites all within Google’s network of partners. If you’re interested in testing out content campaigns or just looking for more information; check out Google’s Getting Started Blog.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 3, 2012
[Information] How to Get Your Prospects to Call You Back in 2012
I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Information] Small Business Lessons from B2B Brands with Amazing Content Strategy
Your small business strategy should aim to engage your end user by providing up-to-date information on the topics they need to know, even if they aren’t perfectly aligned with your product. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition.
MODERN B2B MARKETING | TUESDAY, MARCH 29, 2011
[Information] Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue Growth
Most importantly, they need to be connected to the information sources and online social networks that their prospects are surely taking advantage of right now. Today’s buyers have instant access through the web, and increasingly via social media, to valuable information, data, reviews, referrals, and friends’ recommendations.
VOLACCI | WEDNESDAY, SEPTEMBER 11, 2013
[Information] Jog Your Memory with Repurposed Content
The information is still valuable, it just needs to be thrown back into the spotlight. 'By now you’ve probably seen this video that’s made the rounds about a man coming out from anesthesia and not remembering he’s married. In his daze he seems absolutely amazed by someone he’s been with for six years. His wife is a total stranger to him.
VOLACCI | TUESDAY, AUGUST 13, 2013
[Information] [Podcast] What is Curated Content?
in this brief, informative podcast. 'Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" This is the first in a three-part series describing the "what", "why" and "how" of curated content. Are you considering adding curated content to your marketing strategy? So what is curation? See you then! .
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 31, 2010
[Information] 3 Basic Social Media Tips For All Local Home Improvement Contractors
Some use it to research information. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.” Is your website copy concisely written and richly informative? The total value of the three bids was $87,000.
EMAGAZINE B2B BLOG | TUESDAY, NOVEMBER 13, 2012
[Information] eMagine Launches New Websites
Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
SAZBEAN | FRIDAY, APRIL 29, 2011
[Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Apple even released a Tech Note (31) which included a description of the dogcow: Somewhere along the line I baptized the dogcow “Clarus.”
B2B MEMES | WEDNESDAY, APRIL 13, 2011
[Information] Why Aggregation Is Not Distasteful
Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
SAZBEAN | FRIDAY, JANUARY 14, 2011
[Information] Content and Fair Use Online
That’s really a big part of what social networking is — sharing information with those in your network. Content curation is HUGE online. We all share links to articles, videos, pictures, etc. However, there’s a big difference between sharing links to content and republishing. Content
SAZBEAN | MONDAY, DECEMBER 13, 2010
[Information] ASICS uses Facebook App to Find New Spokeswoman
As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
SAZBEAN | THURSDAY, SEPTEMBER 23, 2010
[Information] The Drawbacks with Too Much Social Media Automation
It’s very difficult to offer information that’s not available elsewhere, and people are on social networks to be social. Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. No Interaction. No Personality. What do you think?
CONNECT THE DOCS | WEDNESDAY, DECEMBER 2, 2009
[Information] Time to Analyze your Content: What Worked and What Failed?
If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results.
CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
[Information] ClickInsights: How to choose a white paper syndication partner?
White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. What type of information do you collect on the registration form, and can I customize it to collect information that fits my lead definition? How do you market your white papers? IT Business Edge.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 19, 2014
[Information] The 3 Social Media Networks That Are Best for B2B Marketing
And the key to a successful presence on LinkedIn is providing valuable support and information to your connections and Groups. 'Artillery B2B Marketing Blog > The Forward Observer. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. Google+.
HUBSPOT | FRIDAY, NOVEMBER 1, 2013
[Information] Google AdWords' New Ad Rank Formula: What You Need to Know
An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. 'In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change?
INDUSTRIAL MARKETING TODAY | TUESDAY, NOVEMBER 22, 2011
[Information] Cool Stuff Manufactured in America
You will find lots of useful information on their site and if you like, you can join and get involved. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Click here to view the embedded video. Click here to view the embedded video.
WINDMILL NETWORKING | WEDNESDAY, MAY 30, 2012
[Information] Social Media Marketers: Are You Getting Social Media Wrong?
People are active in social media to get caught up with friends and get updates to information that matters to them. The net-net is that I believe many in social media marketing are getting too caught up in the “ROI of social media” and a short-sighted view of social, forgetting about the much bigger issues at hand. ” 3.)
WRITING ON THE WEB | TUESDAY, AUGUST 9, 2011
[Information] How to Avoid Problems with Hyphens and Dashes…
Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
FATHOM | FRIDAY, AUGUST 23, 2013
[Information] The Gmail “Promotions” Tab & Its Effect on E-commerce
Due to these changes, shopping cart and order emails are not immediately seen; users now have to navigate to the appropriate tab to find this information.… 'The new Gmail tabs were introduced last month , and email marketers have mixed reviews (read the review from Fathom’s Stephen Epple ).
WINDMILL NETWORKING | THURSDAY, DECEMBER 27, 2012
[Information] 10 New Websites to Add to Your Social Media Blog List in 2013
Looking for new blogs to follow in 2013 for unique and insightful information on social media? You already know about the “famous” social media blogs – but what about those individual bloggers that consistently publish good information but just haven’t been exposed to the same traffic? Enjoy! Augie Ray: Experience: The Blog.
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Information] How to Create Marketing People Love with Marketing Automation
Buyers, (even those empowered by easy access to information) are still humans – which means they make decisions based on emotional connections , stored memories, images and feelings more than rational evaluations. by Jon Miller (@jonmiller) Modern marketing in the digital age is not just about numbers and processes. Here’s why.
HUBSPOT | THURSDAY, MARCH 1, 2012
[Information] Tried and True Techniques for Fusing Offline and Online Marketing
QR codes enable mobile users to easily access the information/web page you're trying to direct people to. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. It's okay to balance your blog content with information about your product or service. Create Calls-to-Action. Great!
HINGE MARKETING | MONDAY, AUGUST 5, 2013
[Information] Developing Your Content Marketing Strategy
Your goal should be to educate, inform, and even challenge conventional wisdom. Besides, if they take that information and do it themselves, they were never a real prospect in the first place. They will get the information somewhere else. 'Content marketing is being rapidly adopted by professional services firms.
NUSPARK | SATURDAY, JULY 17, 2010
[Information] Set the Record Straight: Marketing Automation vs. Email Programs
By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. From that we downloads another case study; this time the web form asks a little more information, like company name and job title. Standard email programs are limited in identifying hot prospects.
MODERN B2B MARKETING | FRIDAY, JUNE 10, 2011
[Information] Measuring The Success Of Your Demand Generation Efforts
While all of these metrics are important factors in your demand generation efforts, they may create only a partial snapshot of your program and not give your team the depth of information it needs to make agile adjustments. by Carol Fox Demand generation is a core component of an evolved lead generation program. Track trends over time.
HUBSPOT | THURSDAY, JUNE 14, 2012
[Information] Is Twitter a Dying Social Network? #MKTGdebate
How do users work through the clutter to extract the information that interests them? Do you know any additional stats that would help inform the debate? Every so often, someone will pose a question about whether or not Twitter is dying. But how much does all that contribute to the strength of Twitter as a social network ?
WEBBIQUITY | MONDAY, AUGUST 16, 2010
[Information] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Social Media Marketing Tips, Tactics and Guides.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 7, 2012
[Information] 5 Inside Sales Trends to Expect in 2012
Seize the Hidden Sales Cycle - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends by Josiane Feigon. trends
MODERN B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Information] Want to Create Innovative Content? Do These 3 Things
As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. ” So What Do Those Terms Mean?
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 14, 2010
[Information] Forget the C-Suite, the Money’s in the P-Cube
The P-Cube takes its strategic priorities (we hope) from the C-Suite so you may find some of the hot buttons for procurement in that information. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. An ugly pen and pencil set?
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013
[Information] Marketing And The Internet Of Things
The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks.”. 'Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. Strategy
3D2B | TUESDAY, MARCH 4, 2014
[Information] What Your Optometrist Can Teach You About Email Marketing
The doctor gains a little more information about your eyes with each test, and discovers the best prescription to help you see more clearly. For more information about 3D2B, visit www.3D2B.com or call +1 718-709-0900 or +39 06 978 446 60 (EMEA). 'A/B Testing for Eyes and Email. Test, measure, and optimize with A/B testing. Open Rates.
ENGAGE | WEDNESDAY, MARCH 12, 2014
[Information] Shock to the System: Content Marketing Is Alive and Well
Google the term “content shock” and all but one of the results are from January 24 or earlier—yet another example of how fast ideas come and go in today’s vast information stream. 'Are you a believer in content shock? For a few weeks in January, it was the talk of the content marketing blogosphere. And then … silence. Hardly. Genuine truth.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, OCTOBER 2, 2013
[Information] 3 Tips to Get The Best Response From LinkedIn Inmail
They also can view my profile to see what my credentials are and view my company information to determine if there is a potential fit and interest. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial.
SAZBEAN | FRIDAY, JANUARY 28, 2011
[Information] Thoughts on the History of Social Networking [Infographic]
Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). Digital social networking started the day that two computers could communicate with each other and send messages between people. News & Notes
SAZBEAN | FRIDAY, JANUARY 21, 2011
[Information] The “ME” in Social Media is not about You
Remember what the “me needs are The “me needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME in social media refers to individual consumers, not to you personally.
PHOENIX RISING | MONDAY, JULY 27, 2009
[Information] Stop with the 4 Letter Words!
So stop with the argument that they want technical sales information. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing. I just spent some time reviewing materials from a potential new client. Which is fine.
B2B VOICES | FRIDAY, MARCH 2, 2012
[Information] Let’s Talk Social Media: We Agree to Disagree
While financial services can’t produce the beautiful images that car companies can in social media or sell products like coffee shops and clothing stores, we can develop the ideas and social currency that many people rely on to make informed decisions. You can view my presentation at SlideShare. Is Facebook just for friends?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Information] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
What were talking about here is how do people gather and process new information and develop new skills and knowledge as a result. For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. The Bamboo Project Blog. Mine is here. This isnt an LMS or a VLE. PLE is for learners.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 19, 2013
[Information] Using Pinterest to Build Your B2B Brand
Most B2B organizations aim to own certain SEO terms and host information about those terms on their websites to drive link traffic and increase their Google search value. Magazine , it is mandatory to have sufficient information on your profile about your business. Some are skeptical that their audience even spends time on Pinterest.
MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011
[Information] B2B Company Websites
But, it can be hard sorting through the tweets to find that shiny gold nugget of information. The challenge is serving diverse contact and information needs. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010
[Information] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
It usually gets asked by an admin assistant or a trusted influencer who is responsible for gathering initial information. They may not know and/or be authorized to discuss additional information about their website redesign. A New Year and a new website mean new leads and sales opportunities. Content comes before design.
ENGAGE | MONDAY, MAY 9, 2011
[Information] The Influential Power of Uncertainty
And they are most confident in an expert who is committed to improving, acquiring new knowledge, and staying as informed as possible. N obody can possibly know everything. And we tend to look through a thick lens of skepticism to anyone who claims they do (here’s looking at you, gurus, ninjas, and self-proclaimed experts ).
B2B MARKETING INSIDER | THURSDAY, DECEMBER 6, 2012
[Information] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Source: Business Insider. m a sucker for a great Mary Meeker presentation. No surprise, but the Apple iPad tops the list as the biggest item on American kid’s wish list. Apple’s 3-hit Wonder. Source: Business Insider.
HUBSPOT | THURSDAY, MAY 8, 2014
[Information] Data Driven Fundraising Is on the Rise for Universities and Nonprofits
And with data comes analytics -- and analyzing all the information you''re collecting. With the information you collect, you’ll be able to tailor your content to your different audiences, whether they''re first time donors or long time major givers. Here''s how. Benefits of Data Driven Fundraising. Realistic Goal Setting.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 9, 2012
[Information] 10 Steps to Create A Content Marketing Blueprint For Small Business
Use this information to discover how to set the direction and focus of your small business brand. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.
WINDMILL NETWORKING | THURSDAY, JULY 26, 2012
[Information] What to Do about Passwords: 5 Tips for Password Management in a Social Media World
One of the biggest problems with password guidance is that there’s little information in the middle. These tools enable unique, complex passwords on a per-site basis and store the information in a secure fashion on your local system or online. In last month’s column, I talked about what to do if your social media channel is hijacked.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Information] How Social Media are Challenging the Old Media Business Models
There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes.
CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
[Information] 15 things marketers should stop doing and thinking in 2011
Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
THE ROI GUY | WEDNESDAY, SEPTEMBER 7, 2011
[Information] Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs
For more information on Provocative Selling, click here. Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Information] A 13-step crash course in digital marketing
'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
CHRIS KOCH | FRIDAY, NOVEMBER 5, 2010
[Information] Is the era of PR over?
On the contrary, they asked me to explain the story I was working on and supplied that information to the CIO or their subject matter experts prior to the interview. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. Guard dog PR. Placement PR.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 17, 2011
[Information] 3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools
Some people just like information. Did any of you see Jeopardy the other day? The super computer from IBM beat out 2 Jeopardy champions. guess the computers are winning, the world will soon be a scene from a terminator movie and humans are going extinct. Marketing tech is reinventing the rate and consistency in which we reach our prospects.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 28, 2011
[Information] Dead Man Blogging
This information is meant to be filtered through an “interactive avatar,” modeled on you, “that becomes more intelligent as you add more information.”. “Here it is. I’m dead, and this is my last post to my blog.. I’ve been haunted since I read those words a few weeks ago. What happens with this community? was lucky.
HUBSPOT | TUESDAY, NOVEMBER 1, 2011
[Information] 5 Shortcuts for Creating Remarkable Content
While perusing your RSS feed, you will likely come across a lot of other relevant information that may inspire an idea for your own blog post or other content. Being able to unplug your mouse and maneuver your computer with just your keyboard will end up helping you complete all your tasks and gather information for your content much faster.
HUBSPOT | FRIDAY, JANUARY 17, 2014
[Information] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Some donors may have a preference on the types of information they''d like to receive from your organization. There is a wealth of information online about generational giving trends. Nobody? Still no one? 4) Program Interests.
ANNUITAS | WEDNESDAY, APRIL 23, 2014
[Information] Enterprise Demand Generation: How Are You Doing?
Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.
E-LIGN | MONDAY, JULY 29, 2013
[Information] 4 Tips to Advertise Your Local Business Online
Potential customers will also see promotions, pictures, videos and any other information you provide. 'When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. While these forms of advertising have their place, they aren’t as efficient or measurable as online marketing.
B2B MARKETING TRACTION | WEDNESDAY, APRIL 17, 2013
[Information] B2B Marketing Survey Says Email and Twitter Work
As usual, I have to provide information about the source of the survey, which few bloggers ever do. 'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Contact New Incite today.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
[Information] Countdown for a Successful Rolling Product Launch
Establish credibility with your stakeholders by sharing information and asking questions. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. I’ve included some of them in my countdown.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 6, 2012
[Information] 5 Reasons Your B2B Website Visitors Don’t Trust You
Your company history doesn’t include information about the last five years. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Information] Improve Service with a Customer Touch Point Map
They will like you more for the effort and you will get information you may not have known before. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. “What’s that?”
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Information] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
30% of Google searches are for local information. As a result, Google and other search engines have made it easier to find local information. Along with answering user-initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits.". Let me explain.
VERTICAL RESPONSE | WEDNESDAY, APRIL 10, 2013
[Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
THE EFFECTIVE MARKETER | TUESDAY, JUNE 19, 2012
[Information] How to Maintain Great Content Curation
Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. Here are a few tips to help you get started. Participate in Your Community. Don’t Automate.
MEASURABLE MARKETING | FRIDAY, NOVEMBER 25, 2011
[Information] What Google's Search Algorithm Update Means For Marketers: An Interview with Dan Biggs, Digital Strategist
Basically, sites that provide the most up-to-date information about any topic will get more prominence. Many of you have heard of Google's recent. update to its search algorithm. The search algorithm change has caused. quite a stir in the SEO space, and many marketers (some of which are undoubtedly. Dan, the ever-talented (but always humble!)
THE EFFECTIVE MARKETER | FRIDAY, MAY 20, 2011
[Information] A Buyer Persona Template for the B2B Marketer
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Infrastructure. Process Planning. Program Execution. Measurement. Map your content. Measure and share your results. couldn’t agree more. Who’s Involved in Creating Personas.
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
[Information] Mapping the Buying Process - A Framework
One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
HUBSPOT | FRIDAY, JUNE 29, 2012
[Information] Is Marketing Getting Too Creepy?
has some support based on the fact that Orbitz admitted to considering other information like a user's location, site history, and the hotel's popularity when delivering search results. All the world's a stage. Tell me about it. If only Willy Shakespeare (we're on a nickname basis) could see us now. Indexed by Google. Privacy-shmivacy.
BIZNOLOGY | TUESDAY, JANUARY 11, 2011
[Information] Advice for e-Commerce Companies for 2011
It's impossible for experts to give you customized advice without knowing your situation, but when you pack this much information into one page, it's likely that some of this advice will be perfect for you. Image via Wikipedia. You'll have to scroll fairly well down the page to find me, but don't do that. Commerce internetmarketing
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Information] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 'With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. Choices, choices. And no one wants that.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 5, 2013
[Information] Why Marketing Made Simple TV beats the pants off Find New Customers
For more information on sponsorship opportunities, download the new Press Kit.). 'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. Let’s examine those. It’s simple. cannot do both.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 6, 2013
[Information] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
Buyer Personas are all about discovering new information. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. According to MarketingProfs, 9 out of 10 companies are doing content marketing in 2013. ” So what are B2B sellers to do? Think about it.
FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
[Information] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
Spend some time going over your database to ensure the information is correct. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. Thanks Ardath.
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Information] The Importance of Thinking Outside-In
Where do they turn for information? Lead Generation Companies | Think Outside-In rather than Inside-Out. As I browse B2B websites, I’m struck by a very common mistake I see over and over. estimate. as many as 9 out of 10 companies think Inside Out today. Inside-Out means you look at buyers through the lens of the business.
VOICE-BASED MARKETING | MONDAY, JANUARY 20, 2014
[Information] Measuring the ROI of Trade Show Event Marketing
Nicole: “A vast amount of information is typically housed on company websites, so most marketing activity is designed to drive online traffic. Nicole recommends: Directing new leads from the event to a newly created or existing landing page with specific information, forms, or download options. Why Events Matter. Online Activity.
HUBSPOT | WEDNESDAY, SEPTEMBER 1, 2010
[Information] How to Write a Whitepaper That Will Capture Leads
Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires several readings to glean the full extent of its information. Usually blogs are informal and often playful. Crafting a good whitepaper isn’t easy. Style. Intent.
ENGAGE | THURSDAY, MARCH 14, 2013
[Information] 4 Ways Bloggers Can Keep Their Content Fresh
It’s fine if you think newspapers are dying and that information on what’s going on in the world is gleaned better online than in any other form. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Surprise Yourself. Bottom line?
HUBSPOT | TUESDAY, APRIL 17, 2012
[Information] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
Social proof ,' also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. An individual's purchasing decision can be influenced by a large number of factors. What Is Social Proof? 2) Embedded Tweets.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 9, 2013
[Information] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
and that the information sent is normally what that keeps the relationship alive. 'by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. 7.03%.
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Information] 11 Ways to Totally Screw Up Your Inbound Marketing
Actually, more than anything, it says "give me your information so I can spam you!" There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. But no matter how many things you're doing right, those efforts can be quickly cancelled out by forgetting about the fundamentals. Who can the sales team close?
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 1, 2012
[Information] 4 Marketing Options For The End Of Year Budget And Their Sales Pipeline Impact
You must also have a discussion on what constitutes a qualified opportunity, tire kickers and information gatherers will have no impact on your pipeline. There are many different avenues one can take when deciding what is the best fit for your organization. These types of decisions are best made early in the year, so plan ahead.