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  • BIZNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Information] Why Your Website Matters and How to Make It Matter More
    Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. Your website is that hub. Thanks to all our sponsors!
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Information] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    For ease of use, also include your website, phone number, and full contact information to make it as easy as possible for the reporter to contact you to learn more or follow up as needed. 2) Don’t Wait for the Media to Tell a Compelling Story. Can he or she easily extract the information they need from it? Snooze. Opening a new office?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Information] How to Fight the Infobesity Monster with Quality, Shareable Content
    Your audience is looking for information. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. those eyes!).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Information] What’s on Your Marketing Bucket List?
    How about an informative whiteboard session with an engineer? Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. The same mantra translates to your marketing career. Your marketing budget/resources/creativity is not a guarantee. Conduct a Thought Leader Interview.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Google Authorship Removed From SERPs
    From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It’s possible.
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Information] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And for the most part, I do agree with that. Missed Opportunities by Buying Cycle.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Information] How Can SEO Hurt Your B2B Business?
    If your site is outdated, not easy to navigate, doesn’t have a “Contact Us” form, or lacks information your customers are looking for, that is sure to turn them off. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Information] Unconventional ways to find link building opportunities
    As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). Respond to Comments. Social Media Interaction.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Information] Google AdWords Releases “Advanced Reporting” in Select Accounts
    and corresponding performance metrics, targeting, conversions, competitive metrics, and attribution/search funnels information in the left navigation. Filtering specific campaigns or targeting types allows you to hone in on specific information you want to analyze and exclude those that do not matter to you. campaign, ad group, etc.)
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Information] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    If the information appears to be from a reputable source, the article may ultimately influence a prospect’s purchase. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. Question #1. Promoted tweets?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Information] How to Pick Content Topics That Appeal to Professional Services Executives
    Establishing your credibility through informative content can go a long way in gaining your prospect’s trust. Remember: a well-informed content strategy is a successful content strategy. Professional services executives lead busy lives. So, how do you pick content topics that will appeal to professional services executives?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information] The Art and Value of Repurposing Content
    The more you go over information, the more insights will become available to you, and in this way you’ll be able to add value to your content as you repurpose it. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] 7 Reasons Calculators Are Your Next B2B Lead Capture Tool
    When you offer a calculator to your audience, you not only supply leads with an immediate service and personalized attention, you capture a set of specific information about their current circumstances. Similarly, data allows you to segment clients and informs your sales team — as the buyer’s journey continues, you are in the driver’s seat.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Information] Be human. Your customers will thank you.
    Write emails that sound like emails, not like mandates handed down from on-high or slick sales messages wrapped in pseudo-informational content. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Embrace it.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Information] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Because clicks are the currency of Pinterest, it’s crucial you write teaser-type phrases that draw users in but also that you don’t write descriptions that give all the information away. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Always, always, always pin from the original source.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Information] The Brand Resolution That You Can’t Skip
    Inform. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! So this resolution is vital to any and every business: create and maintain a consistent brand voice.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Information] Forget Mobile First: It’s Bigger Than That
    So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touchpoint she wants and get the information or get the experience. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Information] Do Lead Conversion Rates Go Down On Fridays?
    This is great information, but alone, it isn’t enough to change our media plan for Fridays. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Information] Marketers Rejoice! Emoji Marketing is Here
    In an online space that is frequently limited by word counts, emojis convey more information in less space and are visually engaging at the same time. Not Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. Being Emo tional.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Information] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    They decided to combine their corporate and community sites into a single source of information and engagement for their members. The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. How You Can Use Customers'' Content.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Information] Four Priorities for Hiring an A+ Marketing Team
    For example, personas are created for all positions and include information on where they may hang out online, key topics they may be interested in discussing, etc. Today, marketing leaders are faced with pipeline and revenue targets that are outpacing their budgets. Start with a philosophy and structure the team to support company goals.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Information] Winning Executive Buy-In for Martech Investments
    In the past, they’ve adopted new technology through an informal process, based on whatever market forces were predominant at the time. Marketers occupy more and more real estate in the customer lifecycle every year. If anything is clear, it’s that no stage is beyond the reach and responsibility of marketing. Let’s take a closer look.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Information] Research Finds Expanded Marketing Role Correlates With Business Results
    Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. That’s a good thing, right?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] My Business Website: Content for Customers… or SEO?
    ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information. Should my business website focus on keywords and getting search engine results ?
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 17, 2015
    [Information] 5 everyday terrible user experiences (and how to avoid them)
    If you’re going to offer users self-service information, you need to get with the programme. Zendesk’s research shows that as consumer get more tech savvy, 67% of survey respondents said they’d prefer to self serve information than have to speak to a company representative. And we love it. Small things, eh? Yes, yes, I know. I get it.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Information] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    Chatter allows individuals across an organization to share information such as articles or presentations in one collective space—whether on a group or in the general thread. Even if this information is posted in a group, the groups are typically set to public, allowing for cross-group knowledge sharing. Building Groups. volleyball).
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient. If you’re on the flip side of this – you’re the one sending these generic blast emails – I’ll be the first to ask you to kindly stop.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Information] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    The page activity data will include information about who’s interacting with your page (and how), your users’ demographics, and information about their social activities (this includes +1’s, shares, and comments). 2012 is wrapping up, and 2013 is cruising in, full speed ahead! So how about we lend you a hand? What do you say? mazing.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Information] 10 Online Lead Generation Techniques for Professional Services
    Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal. Because it requires registration, you can collect basic information on a session’s attendees. Online Lead Generation Techniques that Work.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Information] 6 Essential Components of Top Notch Nonprofit Blogs
    This type of evergreen content is relatively easy to create and lasts forever – and if it’s optimized, searchers will find it when looking for information over and over again. One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. million. In another blog post, St.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Information] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    The following motion graphic take a fun and informative look at the exact process detailed above and describes the process and benefits. by Jason Miller Last week I saw a post on Facebook from C.C. Chapman about a small microphone that he uses for interviewing and dictating while on the road. Here’s the original post from C.C.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Information] 3 Marketing Lessons Learned in 3 Weeks
    Want more information on the mobile update? If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Information] Why Meta Data Still Matters in SEO
    Meta tags can be seen by potential website visitors, and provides them with information about the site. The meta description tag is used in the search engines as the quick snippet of information that can be seen directly below the title tag on a search engine results page. Image via Wikipedia. Now it’s not so easy.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Information] What Is Demand Generation? [FAQs]
    Common demand gen tactics that are inbound include blogs, social media, videos, podcasts, newsletters, and ebooks -- content-driven resources that establish your company as a thought leader, influencer, and information hub in your industry. What data should inform a demand generation strategy? Customers are the heart of our business.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Information] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful. Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Sadly, no. Creating Content. Prospecting.
  • VERTICAL RESPONSE  |  MONDAY, MAY 13, 2013
    [Information] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
    Say you’re a small car dealership bidding on a keyword like, “used car information.” Although the phrase is relevant, it may actually target people who’re still in the “research or information” stage, while a customer searching for “used Hondas for sale,” is closer to a buying stage than just searching for information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Information] 7 ways to get employees to adopt your enterprise social media initiative
    by Mark W Schaefer Hey Mark, very informative and relevant article. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. Doesn’t that sound like an ideal work environment? This is a key idea. think.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 27, 2012
    [Information] Overcoming Your Fear of Social Media
    The thought that someone out there might have more information than you do can be scary. Being active in social media requires self-confidence. Though many people give you tips about how to get started , I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear. Social Beings. Practice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Supercharge your social media strategy by getting back to basics
    Review your content and platforms and ask “who are we talking to?”  “Will this audience feel that this information and relationship is built specifically for them?”. By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. What Happened? Tough words I know but hear me out. 
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 21, 2012
    [Information] How Does a Brand Become Social? #WeFirst
    We promise never to share your information, and of course, you can opt-out any time. Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  No Such Thing as “One Way”. Imagine Yourself at a Party.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Then, fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you're about and gives them a reason to follow you. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Alrighty then!
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Information] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    The amount of digital information created worldwide, tagged, and shared has grown 9-fold in the past five years, and should quadruple again by 2015. 4) Short form is hot. Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. At the end of 2012 there were 2.4
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Information] How To Get To Know The New SMB Buyer
    Layer on top of this the enormous changes in buyer behavior, the invisibility of SMB buyers in their sourcing for information, and new empowering technologies makes this endeavor a higher mountain to climb.  It is no wonder many executives are walking out of their meetings where SMB growth is identified as a top priority saying – now what ?
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Information] The B2B Marketer's Guide to Interactive White Papers
    Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Content from there is then condensed into the most important nuggets of information and paired up with an assessment, survey, calculator, or knowledge test. What do you do? Maybe it’s time to make your white paper interactive.
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Information] 5 Case Studies: Using Interactive Content in Social Media
    By crowdsourcing information about the preferences community members, they learned about the habits of their users — (mmhm, awesome data!). With information about the style, color, and pile their audience members prefer, Alabama Outdoors gave themselves the option to refine offerings and their content plan over time. Boston Content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Information] How to Avoid Sending the Worst Sales Email
    Setting up alerts that inform your reps when a prospect performs a specific action can help shorten the time it takes to respond. 2. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Information] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    And overall, how do all of our teams from sales to finance use the CRM system on a daily basis?  If you’re not familiar with this information and how it’s connected, your reporting and insights will be misleading or wrong. by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. What do their values mean? 
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Information] The Evolution of the B2B Marketer
    Customer-centric content addresses the needs of the prospect in a way that is helpful and relevant, so that when a prospect shifts to buying mode, your company is considered a trusted source of information. 3. So, that prospect doesn’t pick up a phone or call a vendor until he’s pretty sure which one or two he’s really interested in.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 14, 2011
    [Information] Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
    This has become such a popular and fruitful business tactic that Twitter have included an entire section on how businesses can use Twitter to share information with interested potential customers, gather product feedback and build relationships with consumers, partners and influential people.  Time for a new phone system very soon.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 7 Social Media And Content Marketing Articles You May Have Missed
    While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 5, 2012
    [Information] Employers: New California Law and New NLRB Decision On Social Media
    Likewise, the NLRB’s Acting General Counsel called for more specificity and approved Wal-Mart’s policy that contained the following, easier to understand, language:  “make sure you are always honest and accurate,” and  “never post any information or rumors that you know to be false.”. Let’s start with the NLRB decision.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Information] The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
    So what should a marketer do with this information? Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? What''s more interesting though, is that Wisemetrics looked not only at engagement, but also at reach and impressions.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Information] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer. Almost all of our information comes from online and old fashioned books. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Food is important.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    In more advanced cases, information which is collected directly (e.g. Needless to say, sales was more effective when reps were informed and respectful of the knowledge which prospects had acquired through their research. You’re probably familiar with the typical implementation of marketing automation. The Sales Hand-off. Why just wish?
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Information] How to Use Twitter Audience Insights for Your Content Strategy
    Learn about specific types of people to inform your personas. And because of this, company executives will no longer be able to question where you came up with this information that helped bring your persona to life. Learn more about your audience to inform your content themes. Be creative! That’s easy. Are they different?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Information] Recruiting the Best Inside Sales Rep Candidates for your Business
    When researching events, make sure you have key pieces of information such as a candidate’s years of experience, number of candidates in attendance, and number of companies in attendance. All this information will help you to make a better determination of the right event for your available positions.
  • SNAPAPP  |  THURSDAY, MARCH 6, 2014
    [Information] Round Three - Content Marketing Madness: The Battle For Content Supremacy – Vote Now!
    Informative Video                                                 3. Our Content Types Contenders: Guide:  An in depth collection of valuable information and best practices. When Apple hypes up the launch of a new product, then walks viewers through the features and benefits it’s exemplifying what can be done with informative video.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Information] Impactful New Website
    Homepage sliders reveal additional information and call-to-actions for each audience. With passion, innovation and their unique FIVE-Step Process, Impact Management Services was looking for a website that would make a big , well, impact. This site is sure the make a solid impact – check it out at: www.theimpactanswer.com. .
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Information] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    Many will allow you to carry hours or work over to another month if you don’t use it all in a given month. 3) “Err on the side of providing me with more information.”. As a freelancer, my favorite customers were always the ones who gave me plenty of background information and context about a given project. know this from experience.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Information] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Probably not often, but messaging this way, especially on social media, is simple, straight to the point, informative, and delivers results. Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. So what’s a marketer to do?
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Information] 14 Unique Types of Content Every Marketer Should Try
    You can insert calls-to-action or product/service information if you'd like, though don't turn your show into a live infomercial. — HootSuite (@hootsuite) June 18, 2012. 7) Event Information. We've long sang the praises of using infographics to illustrate data-based or process-based information. Even better, though?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Information] 8 Things Your Website Needs to Increase Traffic and Sales
    The problem: Customers get frustrated that they have to scroll through pages of products or information to find what they are looking for. mobile version. The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Information] What My Paper Route Taught Me about Content Marketing
    Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. There are no shortcuts, either. On-page usability factors. Theming.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Information] 7 Tips for Using Buyer Personas in Lead Nurturing
    Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Information] Six Mistakes to Avoid In Selecting a Marketing Automation System
    And even happy references can provide concrete information about what worked well and not-so-well, how long it took to implement and what preparations were required, what kinds of surprises they had, and what they’d do differently. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Information] Ensighten Transforms Web Tags into Rich Customer Data
    This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 Sounds like a Customer Data Platform to me. But I''ll get back to Tealium some other time.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 24, 2012
    [Information] 5 B2B Sales Tips from Sun Tzu’s “The Art of War”
    In one day, the Internet is filled with enough information to fill 168 million DVDs [ Link ]. Using tools such as connections and trigger alert s , a sales professional is delivered an incredible amount of real-time information to know and understand a potential prospect. Know your prospects and know yourself. Don’t be pushy.
  • SNAPAPP  |  MONDAY, FEBRUARY 29, 2016
    [Information] 3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization
    In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. who has a strong belief that the customer comes first, and understands that personas are one of the fastest ways to operationalize key customer information. Congratulations! So how do we get there?
  • E-QUIP  |  MONDAY, JULY 29, 2013
    [Information] When Uncovering Client Needs, Silence Is Golden
    Years ago I learned one of the most effective techniques ever in encouraging buyers or clients (or anyone else) to share more information with you. Often it''s a result of trying to share too much information without giving enough attention to getting information. Don''t overlook the value of being silent on occasion either.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Information] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    If your webinar platform tells you when viewers are multitasking, block or tune out that information. Instead, remember at all times that your top goal is to be engaging and informative. This series of six tips is for the presenter who wants to hone their skills and raise their game. Encourage interaction. Lectures are boring. license.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 8 Myths People Believe About Analytics (But Shouldn't)
    Or if you want to track what channel attracts the most traffic to your blog post, you need to add tracking information into the link that you share on different networks (Note for HubSpot customers: HubSpot will automatically track all links that you post through Social Inbox or the Email App.). Maybe math was never their strong suit.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    When appropriate, you can even use Showcase pages as a way to organize your information. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Infographics: Not Dead Yet
    Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis.
  • SAZBEAN  |  MONDAY, JUNE 4, 2012
    [Information] How to Be a Guru: 6 Paths to Blogging Stardom
    When it comes to content marketing strategy, the key strategic question is: how much information should you give away? Jay Baer outlined six ways that you can think about your content marketing and how much information you give away. And develop your authority as a guru in your blogging niche. So what’s the best approach?
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Information] It’s Not About Imitation, CopyCat or BandWagon Marketing
    What’s online becomes a part of our offline shopping with tools like: QR Codes:  cell phone users can scan for more information including special discounts, and. You can get that information by observing and by asking. It’s about where your people are and what they want.  It’s about the ones who pay to get it. News & Notes
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Information] Marketing is becoming the new R&D
    Now, the information-rich environment enabled by the net is transforming marketing into something more. Five years later, the information-rich environment enabled by the net is transforming marketing into something more. Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Information] Five Reasons to Begin Podcasting Today
    Everyone absorbs information in different ways. It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. In walks the podcast. News & Note
  • CLIENT BRIDGE  |  THURSDAY, MARCH 15, 2012
    [Information] Content Marketing with Infographics
    Making sense of this information glut can be difficult. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. There's no shortage of data and content in this age. ” - Barbara M. Viral Capabilities.
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Information] Social Media for Introverts – By Paul Grabowski
    Company websites abound with individual profiles, v-cards, and the latest information on business deals, educational backgrounds and the obligatory memberships in professional/civic organizations. The new emphasis in the world of individual professional business development is the use of social media to build ones networking presence.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Information] 7 Video Techniques For a Limited Budget
    Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out. Who hasn’t heard the phrase “content is king”? Don’t let this thought dissuade you! Video
  • CHRIS KOCH  |  FRIDAY, APRIL 8, 2011
    [Information] How do you know when you’ve reached the next level in social media?
    Basic social media governance has been established. I’ve yet to see a B2B company have any success in social media that doesn’t have a social media policy, at least some training, and an informal social media center of excellence. The great thing about the experience was that this company is already doing social media. That got me thinking.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 5, 2012
    [Information] What is Social Writing?
    The “social” part of writing, to us, means that it has value  (information, storytelling, emotion, etc), that people  want to share it with others, and, from a technical standpoint, you’ve made it easy for them to do so. However, writing and text-based content is still highly valuable. What do you think? Related articles.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Information] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Ad extensions are a great way to include additional information to your ads. If you’re only going to be able to run an ad on a limited basis, packing as much useful information about your business in your ad can make the difference. Keyword Selection. Try and focus on keywords that produce quality leads and conversions for you.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Information] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. People are beaten over the head with product information, promotional offers, and branded cat memes. In fact, 70% of marketers say that content marketing has actually increased their brand awareness.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Information] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    This is accomplished over time by providing helpful, useful information that will serve your readers at every level – emotionally, rationally, and logically. Make it a point to keep the company informed of your progress. hidden or not easily recognized danger or difficulty B. Corporate blogging is not a one time event. Have some.
  • BIZIBLE  |  THURSDAY, MARCH 31, 2016
    [Information] How Attribution Solves 7 Common Marketing Problems
    Using that information and tying it to revenue from organic search, or revenue from direct traffic, allows you to definitively say whether brand marketing efforts are working. The full-funnel, granular data provided by attribution gives marketers the information they need to forecast with confidence and accuracy. Model/Channel Bias.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Information] The Next Generation of Marketing Technology from a VC Perspective
    There’s so much information about each and all of us out on the web now, out in the digital domain.”. This information is particularly impactful when it comes to learning more about your customers. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Who are the thought leaders you follow?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Information] 6 Steps to Successful Blogging
    They care about themselves.  So your focus should be about solving their challenges through valuable, relevant informational posts. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. How did Marcus do it? Not bad.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Information] Are You Reaching Your A/E/C Lead Generation Potential?
    They understand that it should be a reflection of their business: professional, informative, and easy to navigate. Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. Let’s look at the facts.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Information] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Search marketing offers a golden opportunity to get in front of prospective buyers at the exact moment they’re looking for information about a product or service you offer. Having someone’s contact information is not synonymous with having someone’s interest. But attraction has to start somewhere. TACTIC 1: Search Marketing. So …. 1.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Information] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Bain has also identified 10 social consumer personalities, the types of information they consume, and how they process it. Use this and other information to understand how to use social media to better communicate with leads and customers. Marketing Takeaway. Spend a few minutes checking out all of the data in Bain's study.
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 29, 2010
    [Information] Do you care about “the small people”?
    After meeting recently with President Obama to discuss the Deepwater Horizon oil-spill disaster, Svanberg informed the world’s media, “We care about the small people. Guest blog by Jurga Zilinskiene , Today Translations. hear comments sometimes that large oil companies, or greedy companies, don’t care.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 7, 2010
    [Information] Offline interactive: the strange rebirth of direct mail
    People aged 35-44 are 58 per cent more likely than the general population to ask for further information as a result of receiving a direct mail pack. In the context of email, the equivalent is live transactional information. But we capture the equivalent information routinely in the case of email. Its name? Direct mail. Or both.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Information] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. The blog visitor shares her email and other information with you in order to get this content. Great.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Information] 7 Referral Program Best Practices For Wooing Customers
    Make sure your referral submission page includes the following information: How the referral process will work. How the information they submit will be used. From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. But asking for referrals can be awkward. But only 29% do on average.
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