FATHOM | TUESDAY, JANUARY 14, 2014
[Information] Will Your Website Help Your Manufacturing Company Grow in 2014?
56% of industrial professionals don’t contact a vendor until at least the comparison and evaluation stage of the buying cycle, so it’s important to make sure that you have all the information they’re looking for. According to the latest figures, the manufacturing industry is on pace to help the U.S. economy grow in 2014.
E-QUIP | FRIDAY, AUGUST 1, 2014
[Information] Is Your Sales Approach Aligned with the Buyer?
These are: Recognize the problem or need Search for information about both the need and possible solutions Evaluate the possible alternatives Make a decision (or purchase) Assess the decision (post-purchase evaluation) In selling, it''s important to recognize where in this process the buyer is and to align your approach accordingly.
INTEGRATED B2B | SATURDAY, SEPTEMBER 27, 2014
[Information] Think International: B2B marketing and communications event
International customer experience management from information systems giant SAP. In keeping with our concept of an informative, sales-free event, this is not for agencies, headhunters or other vendors. It’s three years since we last held a Think International event. The time has come! . And it’s all over by lunchtime.
HINGE MARKETING | WEDNESDAY, JULY 30, 2014
[Information] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
They guide visitors to provide contact information and other relevant lead-capturing data. Offers should be included wherever potential clients might run across information on your services or other content you’re presenting. Keep forms to about three basic pieces of information, such as name, email, and industry. Emails.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 25, 2013
[Information] How to Optimize Your Website for Sales Prospects
In the pursuit of “maximizing” the potential for sales, product managers often cram as much information as possible into every single page. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Clients hate to read. And this is only in best-case scenarios.
MODERN B2B MARKETING | MONDAY, JULY 21, 2014
[Information] 5 Reasons to Invest in Interactive Content
budget, authority, industry, etc.), but with interactive content, you ask less questions up front and receive more valuable information as they interact. By measuring and quantifying interactions, you can infer more accurate and valuable information about them. Author: Dennis Shiao The first time I downloaded a white paper was in 2000.
INTEGRATED B2B | TUESDAY, OCTOBER 16, 2012
[Information] Boring is bad. Decision making needs emotional incentives.
Daniel Kahneman also suggests that the more information we have, the better we are at decision making, even if we don’t feel confident in the decision. Providing a lot of useful information should help your prospects to make a good decision concerning your product. Let’s face it. have we already seen? The post Boring is bad.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 22, 2012
[Information] The State of Demand Generation
As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Here are some of my notes. The State of Demand Generation 2012. deals.
BIZNOLOGY | MONDAY, DECEMBER 19, 2011
[Information] Use Frequently Asked Questions to Your SEO Advantage
Current and potential clients visit a business website to find more information. It’s very likely that they are looking for the same information as others. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy. Image via Wikipedia.
WEBBIQUITY | FRIDAY, AUGUST 17, 2012
[Information] Top 5 Reasons Web Marketing Now Relies on Content Strategy
Information Era. If your website provides substance, you’ll establish a reputation as a trustworthy source of information. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king. Will it be a hit or miss? Conclusion.
HUBSPOT | THURSDAY, JUNE 26, 2014
[Information] 8 Rookie Facebook Mistakes No One Should Still Be Making
Believe it or not, nuggets of information can pique your audience''s interest more effectively than long-winded explanations. Your Facebook Page is no place for stale traditional marketing efforts focused on pushing out information that may or may not speak to the needs of your audience. It happens to the best of us. Social Media
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 27, 2010
[Information] Wake Up, Boss! Your Salespeople Need Help
It’s nearly as difficult to engage prospects that actually request information. Let’s consider software sales: a decade or two ago, buyers were dependant on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Information is power. Bing too.
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Information] What is Hubspot? Marketing Automation Software Series
Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Marketing Automation
HUBSPOT | MONDAY, FEBRUARY 13, 2012
[Information] How to Master the Design of Compelling Calls-to-Action
Don’t crowd the language unless the information around it is key to taking the action. This is a way of prioritizing information and creating a flow. “People looking for information are looking for text, not pictures,” writes Dean. the list goes on. How to Master The Design of Calls to-Action. 1.
ENGAGE | WEDNESDAY, NOVEMBER 5, 2014
[Information] A Marketer without Data is Like a Cab Driver without GPS
However, the marketer doesn’t see that her technically oriented audience loathes infographics for being inefficient in conveying information. The cab driver who pairs years of experience with analytics makes more informed decisions than either one who depends on experience alone or the backseat driver who only has data. The solution?
CEEKUE | THURSDAY, MAY 27, 2010
[Information] Segmentation – one message is not enough
Therefore they are not interested in receiving the same information from you. Although all your customers may be interested in the same product, one is more interested in price, for the other performance is important and the third one only looks at how userfriendly your product is. . People have different needs and interests. That is [.].
WRITESPARK | TUESDAY, APRIL 8, 2014
[Information] White Papers: Refresh or Write Fresh?
The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. Was written more than a year ago.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 9, 2015
[Information] Marketing Technology of the Future: Beyond the Customer Data Platform
Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. Data synergy.
WRITING ON THE WEB | MONDAY, MARCH 10, 2014
[Information] Bloggers Block? How to Get Your Creative Writing Mojo Back
Writer’s block often causes information to occur to you in spurts, as if something was blocking the even flow to your brain. Ever get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Listen to Music.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 4, 2015
[Information] Critical guidelines to help you determine your optimal online advertising partner
The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. So how do you find the right media partners?
CLIENT BRIDGE | MONDAY, APRIL 28, 2014
[Information] How to Define Buyer Personas for Inbound Marketing and Selling
It many times depends on the information available. This type of information and understanding can be useful to understand where to find target prospects, when to engage them, what messaging will resonate, how to prioritize marketing investments and much more. What are buyer personas? How to define a buyer persona. Marketer Mary).
INSIGHTIQ BLOG | TUESDAY, JUNE 26, 2012
[Information] Customer Data Management with "Big Data" - Part II
Personally Identifying Information (PII). No Personally Identifying Information(PII). In Part I of this blog series , we left off wondering what was going to happen to our CDM-MDM system once we start flowing Big Data – billions of records and petabytes of data – through it. Let’s take a closer look at these two classifications.
VIRALLY BLOG | WEDNESDAY, JANUARY 28, 2015
[Information] Inbound Marketing – What is it?
Forms are needed to gather your potential customers information, and you can then reach out to them over email. Call to action buttons like ‘Download our eBook’ should always be directed to specific page to fill out a form so your sales team can gather information. What exactly IS Inbound Marketing? Attract. Convert. Close.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 30, 2009
[Information] Kadient: Search Rebranding Leads to Greater Insights
As they optimized their search efforts to the new name, the Kadient team made careful observations of the digital body language of the prospect who found their way to their site and also the ways in which the broader universe sought information on sales challenges.
MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, APRIL 26, 2011
[Information] 7 Steps to Success with Marketing Automation
More information is in the full research report , available for download at no charge. . Nobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems.
VERTICAL RESPONSE | FRIDAY, JANUARY 10, 2014
[Information] How to Handle a Crisis on Social Media
“When used correctly, social media can offer information to the public and give a positive voice to a company.” The company fired the waitress for posting a customer’s private information online and issued a statement on its Facebook page. Have a plan in place. “Remember doing fire drills in school?
HUBSPOT | WEDNESDAY, JANUARY 5, 2011
[Information] 13 Must-Watch Marketing TED Presentations
Whether you market your own small business or a Fortune 500 company, you can take away valuable information and insights from these great speakers. In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. Seth Godin on standing out. 3.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 4, 2011
[Information] Suggestions On When To Use Mass Email For Teleprospecting
They can be gold mines for quality information, referrals to decision makers, and most importantly a way to score some quick hit opportunities. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Presto I have my next blog topic!
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 17, 2014
[Information] The Lie of B2B Brand Advertising
Google delivers millions of search results pages a day, every single one is another experience with Google and it’s mission to organize the world’s information. “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” Your Turn.
MEASURABLE MARKETING | WEDNESDAY, MARCH 7, 2012
[Information] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
However, with the rapidly evolving nature of mobile technology, fragmented web experiences and new sources for information and engagement, perhaps we also need to revise the visual metaphors that we use to understand the marketing and sales process. Is the most valuable content served at every stage? Are we "blocking" and "tackling" right?
VIDYARD | FRIDAY, AUGUST 7, 2015
[Information] Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!
If you want to score leads effectively, you need to build a model that includes profile data (the information your viewer would fill out on a form), and engagement data (how they interact with you and your content). As leads interact with you more and more, that’s when you’ll be able to get the information you need to score effectively.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 25, 2013
[Information] Click Ad Fraud is out of control — Here’s how you can fight back
” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
[Information] Taking Your Website to the Next Level « Loopfuse Marketing.
It attracts, educates and informs customers, business partners, investors and other potential stakeholders in your business. Information Architecture 2. Today’s topic is: Taking Your Website to the Next Level , and here is an excerpt from the article: Overview Your website is one of your most important marketing assets. Forms 5.
MARKETING INTERACTIONS | WEDNESDAY, MAY 5, 2010
[Information] Survey Highlights Contradictions for B2B Marketers
information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their. The report also finds that the sharing of information between the two departments is lacking. Let's talk about two of them. Lead nurturing is seen as the least important marketing role.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 13, 2010
[Information] Can’t Sales and Marketing Just Get Along?
It’s no secret – the classic love-hate relationship between sales and marketing groups negatively impacts top-line results. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all." But the devil, as they say, is in the details. creating their own content and messages, etc.).
VOLACCI | MONDAY, FEBRUARY 10, 2014
[Information] Must-Attend Drupal Events of 2014
encourage you to continue reading, however, I will share a few good links from the beginning as to where you can find more information about these events. Each site obviously has more information about their respective event and I hope you continue on with your own research to determine which event(s) you plan on attending. Other.
MARKETING INTERACTIONS | MONDAY, OCTOBER 12, 2009
[Information] Articles are Food for Lead Nurturing Programs
Articles pull prospects farther into a relationship with your company by doling out valuable information a bit at a time. One of the things that's very cool about content marketing is that there are so many different kinds of content to create. What I fail to understand is why the article gets so few kudos. Articles can help.
PAUL GILLIN | THURSDAY, DECEMBER 12, 2013
[Information] I’ve Been Writing A Lot Lately, Just Not Here
Earned media is more valuable because people volunteer to share your information. I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Short on content?
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 24, 2013
[Information] Use LinkedIn’s New Channels to Grow Your Business
Tip #1: Find credible information. Odds are, you’ll find information about that new product on a LinkedIn channel and you can read posts about it and engage with other industry leaders who might have an inside track. Social media’s most professional network is rolling out a new feature that could help your business grow. LinkedIn
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
[Information] 12 B2B Marketing Predictions for 2012
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5. Mobile 10.
LEADER NETWORKS | TUESDAY, JUNE 14, 2011
[Information] Social Business Readiness: 5 Questions for Legal Executives
And for all my lawyer readers, there is some great information to be found on the Martindale-Hubbell Connected online community dedicated to serving the needs of over 40,000 legal practitioners (my client). The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr.
VERTICAL RESPONSE | FRIDAY, APRIL 3, 2015
[Information] 4 Social Contests that Help You Grow Your Email List and Reach New People
You can ask for additional information too, but you should keep the form as short as possible. You’ll see a running list of all the information that you collect. Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging. Difficulty level: easy.
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Information] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
However, we find that the new era of Frugalnomics has created a fundamental change, and that the Solution Selling approach is struggling in the face of too much information and too few customer resources to understand pain points. States Eric Tsai,Web Strategist / Marketing Coach. Traditional Product Selling just doesnt work anymore.
ANNUITAS | TUESDAY, JULY 29, 2014
[Information] The Problem With The Story You Are Telling
With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
SAVVY B2B MARKETING | THURSDAY, DECEMBER 16, 2010
[Information] 4 Secrets of Socially Shareable Content
The content is solid - it's factual and accurate and provides valuable information that's relevant to your audience. You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. But, something's missing. It's enough to break your heart. What went wrong? Social is all about self-expression.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 21, 2014
[Information] Partner Hiring and Training
My program this year is “ Bartender’s Guide to Cloud Profits ”” It’s just one example of information that will be shared during the conference. Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake.
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Information] Everything You Need to Master Email Marketing [Listly]
Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Information] Your Testing Program: Smart Ways to Get Your Team On Board
Address these concerns by speaking their language and giving them concrete information they can actually use in making development decisions. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Really?”). What if that isn’t so?
VOLACCI | WEDNESDAY, JULY 24, 2013
[Information] 7 Features Every Great Newsletter Should Have
Make sure you include clear contact information and/or an easy path toward your website or the landing page of your choice. 3. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. Forward to a Friend: This function is essential, either as a button or a text box.
EARNEST ABOUT B2B | MONDAY, AUGUST 17, 2015
[Information] 5 everyday terrible user experiences (and how to avoid them)
If you’re going to offer users self-service information, you need to get with the programme. Zendesk’s research shows that as consumer get more tech savvy, 67% of survey respondents said they’d prefer to self serve information than have to speak to a company representative. And we love it. Small things, eh? Yes, yes, I know. I get it.
MARKETING INTERACTIONS | MONDAY, OCTOBER 31, 2011
[Information] The What Ifs? that Can Derail a Deal
This means that when the buyer who's championing the deal goes back to try and find the information he or she needs to answer those questions to the satisfaction of the committee and can't find content that does so, momentum halts. We've all read the reports and research that shows B2B sales win rates are in an overall decline.
HINGE MARKETING | FRIDAY, OCTOBER 2, 2015
[Information] 5 Content Marketing Faux-Pas that are Killing Your Business
Whatever you are posting, be it a blog, article, video, image or infographic, it must be useful to the target audience and deliver engaging information. Is your website fading into oblivion? It could be because of your poor content marketing strategy. When it comes to content marketing strategies , B2B tend to underdo it. Lack of Goals.
SALES CHALLENGER | TUESDAY, MARCH 22, 2011
[Information] 3 Things Sales Should Do When Responding to a Crisis
Any crisis heightens the amount of the ‘unknown.’” As a result, members should be asking themselves, “are customers likely to make poor decisions with the information that they currently have?”. Even if you don’t have any new information, there is great value in making good on specific promises to respond exactly as you said you would.
FATHOM | WEDNESDAY, JANUARY 8, 2014
[Information] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
Once an audience member expresses their need to download your eBook, they will take this valuable information with them and reference back to it when needed. What’s not to love about information combined with text and images, designed to show complex data that tells a story. 4.) Case Studies. Videos are a great to engage users.
WRITTENT | THURSDAY, APRIL 11, 2013
[Information] 20 Killer Web Copywriting Tips
Put important information in image captions. Take advantage of this prime real estate by writing a descriptive, informative caption. If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. If not, use these 20 killer web copywriting tips to always stay in the forefront. 1. Use the active voice.
B2B LEAD GENERATION BLOG | MONDAY, JULY 28, 2014
[Information] Now, Go and Do: Create standardized, well-understood metrics for your organization
Documentation is paramount, according to Jordan, because it’s “so important to leave a trail of bread crumbs so that you understand it – if you go back a year later, anyone on the team can pick up on the information that you put together and be able to decipher it.”. After the test was completed, the program rolled out globally.
BIZNOLOGY | THURSDAY, MAY 31, 2012
[Information] Let your B2B content run free–the case against gating
The idea is that a B2B marketer should offer up the juiciest content only to those that “pay” for it with some contact information. Credit: Getty Images via @daylife. It’s not that I disagree with Ruth on principle, because I honestly think this is the first time I have ever disagreed with something she’s written.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 13, 2011
[Information] Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!)
Join sites like LinkedIn which give you a profile and allows other members to view your information. The more informative your website, the more chance you have to attract visitors. There is a huge difference between exciting and informative websites, and busy and hard to follow websites. Thanks Dee. Credit Card. Spend Wisely.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 20, 2011
[Information] Have The Right Content. Help Your Buyers. Get More Customers.
They research their information needs by stage. Brian Rice , Dan Criel and I created Business 2 Community for the sole purpose of syndicating the valuable information we curated from amazing minds and thought leaders we were meeting in our business and social interactions. I have been struggling with this dilemma for months. content .
MARKETING ACTION | WEDNESDAY, MARCH 12, 2014
[Information] B2C Email Marketing: When and Why to Discount
Provide brief information about the store, emphasizing benefits; outline when and why you will send messages. Given the target audience, it may be too soon to deploy any kind of questionnaire, but you might want to test something simple that gathers more information. Information about the customer loyalty program. Send #4.
CHRIS KOCH | TUESDAY, MAY 15, 2012
[Information] Why salespeople should sell ideas: an FAQ
But I don’t have access to that kind of information. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. think they need to be convinced. It is an additional tool.
SYNECORE | MONDAY, OCTOBER 20, 2014
[Information] Align Your Brand Messaging, Start From the Ground Up
Your brand’s tone will likely be different in a personalized “Happy Birthday” email to a loyal customer than it does in a detailed, informative eBook to a segment of your target audience. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
HUBSPOT | TUESDAY, APRIL 10, 2012
[Information] 15 Things People Absolutely Hate About Your Website
Let people get in touch with you via email, the phone, and social media, and make that information available on your website. 6) Unintelligible 'About Us' Page. They point readers to other relevant information, and help you improve the organic ranking for important pages on your own website. Take a look at the worst offenders! Shhhh!
SYNECORE | WEDNESDAY, MAY 13, 2015
[Information] How To Measure the Success of Your Blog Posts
If you write effective blogs that answer commonly held consumer or industry pain points , others will want to cite that information by linking to it in their own blog posts.This is called an inbound link, which you can monitor with analytics. Subscribers. One easy way of measuring success is by reviewing how many subscribers your blog has.
HUBSPOT | THURSDAY, OCTOBER 18, 2012
[Information] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[Information] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
As a B2B firm, some of the most important information you want to showcase is located on your services or industries served pages. Be sure to have rich, informative content on your site pages. That metric is overall traffic, or the number of visits to a website. Anything over 2.00 Why is this metric important? On Google+ or LinkedIn?
ANNUITAS | THURSDAY, MAY 29, 2014
[Information] CASL Countdown for B2B Marketers
It’s best to have all the information about how CASL may impact your business prior to the law being enacted. The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. Send us an email if you need assistance.
THE ROI GUY | FRIDAY, JANUARY 18, 2013
[Information] Sales Enablement: The Good, the Bad and the Ugly for 2013
It’s not Product Information (17%), Product Demos (17%), Reviews and Test Results (13%), Peer /Customer References (7%), Industry Trends (6%) or even Competitive Comparisons (5%). This is a good news / bad news story from IDC. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process.
SALES CHALLENGER | TUESDAY, SEPTEMBER 13, 2011
[Information] iPads® and Tablets: Personal Toys or Sales Tools?
Well, tablet technology can have both internal benefits to the sales organization, such as instant access to information and overall mobility, as well as external benefits in customer interactions. As we have recently discussed , there’s a lot of buzz surrounding tablet technology and its role in the sales world. So why all the hype?
HUBSPOT | MONDAY, JANUARY 20, 2014
[Information] A Scientific Approach to Hitting Your Lead Gen Goals With Content
Now it''s time to equip yourself with the information to do that. Your analytics should be able to tell you this. ( Fun Fact: That waterfall dashboard above can show you that information if you toggle from "Cumulative" to "Standard" view.). Do you have a lead gen goal? Probably. First, set your goal. agile. Did a post underperform?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 29, 2011
[Information] Can you adapt to radical social media marketing change?
According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly. The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. It makes a lot of sense. So there.
YOUR SALES MANAGEMENT GURU | SUNDAY, MAY 6, 2012
[Information] Top 50 Sales & Marketing Influencers for 2012
Matthew Woodget, senior product marketing manager for Microsoft, said, “Ken added great value in co-creating a Microsoft Partner business focused program and delivering information to partners in a ways that was relevant for their businesses. I’m glad Ken is part of the team.”. this is a press release we just sent out). KNOXVILLE , Tenn.,
SALES CHALLENGER | MONDAY, AUGUST 12, 2013
[Information] The Challenger Approach to Opportunity Management
For more information on Challenger Opportunity Manager, contact Doug Hutton directly at email@example.com. It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? But before we get there, why the chorus of companies so desperately needing the answer? Wrong.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Information] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
It's what helps us take in information, combine it with our habits and past experiences, and then extract meaning from it. But at least you can rest easier knowing that you made that typo in last week's blog post not because you were ignorant or negligent, but because you were hyper-focused on conveying meaningful information to your readers.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Information] Digital Marketing: The 7 Essential Channels
As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. In the old days, you would run an ad in a magazine or newspaper to provide information about your product or service. Wouldn’t it be great if business were like that today? Unfortunately, it’s not.
MARKETING CRAFTMANSHIP | SATURDAY, JANUARY 10, 2015
[Information] Hedge Fund Marketing: From Oxymoron to Best Practices
Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 4, 2010
[Information] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
That’s why this game is perfect. It teaches some valuable information to online marketers, without taking up too much time. Seed nurturing is the process of building relationships with qualified prospects before you have their contact information. Marketo sees this type of quiz as content, similar to a white paper or webinar.
CONTENT MARKETING TODAY | SATURDAY, MARCH 6, 2010
[Information] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
Steve offered a very informative and useful comment on Budget Travel’s Romantic French Restaurants blog post. He created a website that is chock full of information with an integrated blog that provides lots of timely information that benefits visitors who are about to travel—or are already on the journey. Voila!
MARKETING ACTION | FRIDAY, APRIL 3, 2015
[Information] Google’s Mobile Search Update: Are You Ready for April 21?
This update does just that, and Google sees it as a necessary shift in the way they process information at the mobile search level. With the resources and information above, it’s our hope that you’ve got a growing list of next steps to help you prepare for Google’s mobile search update. Bold emphasis ours.). What’s at stake?
DIGITAL VOICES | FRIDAY, DECEMBER 27, 2013
[Information] This Week in Digital Strategy 12.27.13
Users who frequently reference the same information within an online experience will usually learn the path that they need to take to access the content. Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. Numbers do not lie.
B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 1, 2011
[Information] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
Accurate, manageable data that details the contact information of prospects who fit the ULD and ICP. You can read more about who attended here.). Frankly, I don’t know who walks away more enlightened – the marketers I was coaching or me. Every year, I receive a personal introduction to the struggles they’re facing every day.
THE FORWARD OBSERVER | FRIDAY, AUGUST 15, 2014
[Information] How To Get Super Smart On Keyword Research In One Hour
Google Keyword Planner – “ …the SEO Gods have given us an awesome (free) tool that tells us almost all of the information we need to make informed decisions about which keywords are best for our business.” Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be.
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 25, 2011
[Information] Use Content Marketing to Manage Industrial Sales Funnels
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Information] How to Use New Anonymous Targeting to Get Sales Faster
As marketers, we all want to make our websites as informative and relevant to our visitors as possible. Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that -- customizing a contact''s web experience using the information we''ve collected about them.
B2B MARKETING INSIDER | THURSDAY, MARCH 8, 2012
[Information] Is Your Content Boring? Here’s 6 Steps To Great Content
Some of the trends supporting this movement include the democratization of information as we now use social media and our connections to filter our news. Does your content bore your audience to death? Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Focus on Dynamic Content.
SYNECORE | THURSDAY, JULY 24, 2014
[Information] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 2. I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom. Not so much.
WORKFACE | TUESDAY, JANUARY 3, 2012
[Information] Web 4.0: The Era of Online Customer Engagement
CRM is a means for companies to manage information about prospects and customers. It would also require integrated front and back-end information systems. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. After all, you have a web presence.
MARKETING ACTION | TUESDAY, DECEMBER 9, 2014
[Information] Critical Rules for SEO Success in 2015
Who would be looking for this information? Is looking for a general category of information? Then say it in a unique way that provides value (information, education, entertainment, etc.) to your reader. Search and email remain the two most important marketing activities of the digital age. None of this is surprising.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 8, 2015
[Information] 9 Emails Non-Profits Should Send – TEST 2
After welcoming a potential donor to your non-profit family, send an email that offers information that he or she may not know about your cause. In other words, you should share information that isn’t necessarily common knowledge. You’re sharing information to build a relationship. tips for successful emails.
CONVERSIONATION | MONDAY, MAY 23, 2011
[Information] Content Marketing: Considerations When Defining a Content Plan
People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting towards online and peer-to-peer resources. It’s not a real novelty, but it’s more elaborated and integrated than ever before.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, APRIL 16, 2012
[Information] [Video] A Surefire Way to Differentiate From Your Competitors
Prospect, all the information you requested about our company is in this handout. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example.
LOOPFUSE | FRIDAY, AUGUST 2, 2013
[Information] 5 Ways to Reignite Cold Sales Leads
Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. 5. It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 20, 2015
[Information] 12 Noteworthy Examples of B2B Companies on Instagram
In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: So, what does this mean for B2B companies? Microsoft. HootSuite.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Information] How to Annotate a YouTube Video [Quick Tip]
Notes are pop-up boxes containing text, which you can use to add on informative information. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. How to Annotate a YouTube Video.
SALES INTELLIGENCE VIEW | FRIDAY, MAY 4, 2012
[Information] The Age of the Buyer – How do you prepare?
Today’s buyers are web and social media savvy, they are informed about your offering – and your competitors’ – and they are starting the sales process without you. In THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer. Buyers are now in charge during the B2B sales process.
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Information] 7 Major Landing Page Mistakes to Stop Making Today
Too often, companies request all kinds of contact information and ask tons of questions of their visitors, neglecting to realize that their 15-field forms are significantly lowering conversion rates. Would I be willing to provide that information? Would I share this information with others?” So what are you doing wrong?
WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
[Information] Book Review: eMarketing Strategies for the Complex Sale
Some business books are mere “information snacks, but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why, “what and “how of using compelling content, email, social media and microsites to turn prospects into buyers. But they’re just that: tools.
MI6 MARKETING AGENCY | TUESDAY, OCTOBER 19, 2010
[Information] CSO Insights Lead Generation Report Summary
Our goal is to provide you with added value by providing useful and actionable information and insights. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Over 635 companies participated in this year’s survey, up from 550 the previous year. 139 earned revenue between $50M – $500M.
EARNEST ABOUT B2B | MONDAY, JANUARY 12, 2015
[Information] Raising brand awareness and driving leads with HR & Recruitment Execs
So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. Build trust and credibility by providing free information and resources that delivers without the aggressive sell to a customer. OK, so here’s the scenario. Question. Aggressive?
MARKETRI | THURSDAY, FEBRUARY 16, 2012
[Information] Are You Listening to the Voice of the Customer?
What types of information could XYZ Company provide that would be valuable to you? It’s hard to believe that so much valuable information and I dare say, “marketing power,” can be obtained in just 15 minutes! Why Customer Insight is King in B2B Marketing. How to Survey? What to Ask? Excellent. 2. Above Average. 3.