HUBSPOT | THURSDAY, JUNE 26, 2014
[Information] 8 Rookie Facebook Mistakes No One Should Still Be Making
Believe it or not, nuggets of information can pique your audience''s interest more effectively than long-winded explanations. Your Facebook Page is no place for stale traditional marketing efforts focused on pushing out information that may or may not speak to the needs of your audience. It happens to the best of us. 6) Poor Timing.
CK'S B2B BLOG | TUESDAY, APRIL 9, 2013
[Information] Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
For information on my Mobile Innovation Series & Innovation Clinics, go here Last week— view the article here —was the introduction to the incredible innovation moment that mobile heralds for marketers. audiences engage with their brands. Get Article #2 here. For Part 2 of the 6-Part Series, go here.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 16, 2013
[Information] 5 Tips For Better Sales Role Plays
As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 30, 2011
[Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Information] Basic Training For B2B Social Media Turtles: Research & Preparation
The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Information] Getting Personal with Customer References: Matchmaking that Works
While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Information] What MLMs can Teach us about Social Media
Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
CMO ESSENTIALS | FRIDAY, OCTOBER 24, 2014
[Information] How to Define Market Needs to Align Content Effectively
Interview-informed buyer personas may be able to give you plenty of knowledge, but how do you do you gain experience on the intricacies of your market as well? For more information on integrating third party research, read 5 Tips for Using Third-Party Research in Content Marketing. and your content, in particular ? year over year.
HUBSPOT | MONDAY, MARCH 3, 2014
[Information] Why Marketing Automation Fails: 3 Common Reasons
It’s common for marketers to over-think their marketing automation strategies, investing in complicated newsletter designs and templates -- mediums with a heck of a lot of information in text. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.
MODERN B2B MARKETING | TUESDAY, MARCH 25, 2014
[Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
THE ROI GUY | TUESDAY, AUGUST 13, 2013
[Information] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” 'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” According to Ms. and “Why You?”.
MARKETING ACTION | TUESDAY, JULY 8, 2014
[Information] 12 Tips for Amazingly Effective Email Subject Lines
Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 19, 2013
[Information] Using Pinterest to Build Your B2B Brand
Most B2B organizations aim to own certain SEO terms and host information about those terms on their websites to drive link traffic and increase their Google search value. Magazine , it is mandatory to have sufficient information on your profile about your business. Some are skeptical that their audience even spends time on Pinterest.
SYNECORE | TUESDAY, NOVEMBER 18, 2014
[Information] WTF is Content Marketing, Anyway?
'Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Photo Image Credit: Econsultancy. At that moment a simple but profound question came to mind: WTF is Content, anyway?
HUBSPOT | THURSDAY, SEPTEMBER 22, 2011
[Information] 6 Killer SEO Copywriting Tips From @Copyblogger
The substance has to be there, but it's also about how you present the information. If you're giving an in-person presentation, you have to have great information and amazing slides. You need to have great content , but you also need to present it well with an enticing, clear headline and easy-to-digest information.
WEBBIQUITY | SUNDAY, JANUARY 10, 2010
[Information] Best Cool Web Tools of 2009, Part 1
And, tired of filling out the same information over and over for each new social networking or profile site? An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals? SlideSix.
SOCIAL MEDIA B2B | THURSDAY, MARCH 13, 2014
[Information] 3 Ways Your B2B Content Can Provide the Most Value
In B2B marketing, one thing that fills the lead and demand generation pipeline is content that gives your audiences insight and information on the subjects they care about. One sure-fire way to surprise people these days: give them content without asking for something in return – their personal information or an offer to chat now.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 11, 2014
[Information] Blogging vs. Journalism: Identifying the Fundamental Differences
Notice the flow of information being presented. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Tone and Structure. Timing.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Information] Why Small Businesses Need Smart Marketing
It is possible that your business is already listed in some of these spots, so claim the business as your own and then look over the information for accuracy. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Make sure you can be found online.
BIZNOLOGY | THURSDAY, SEPTEMBER 6, 2012
[Information] Three Types of Relevant Internal Links to Boost SEO
For whatever reason, they land on a page and realize it is not relevant to their present information needs. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. This will look like gaming the system.
BIZNOLOGY | FRIDAY, MARCH 30, 2012
[Information] Wanted: Social Media Reality
Twitter Spike was happy to tell his 250,000 followers the information so he could be involved and be an activist. Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
HUBSPOT | THURSDAY, MAY 26, 2011
[Information] How Facebook Factors Into Lead Generation [Data]
For more information about how social media, blogging, and website content correlate with traffic and leads, download the free ebook, "Lead Generation Lessons from 4,000 Businesses.". The results are in! One of the factors included in the study is Facebook reach. Businesses with over 1,000 Facebook fans generated 12 times more leads.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 7, 2012
[Information] Providing 'Big Data' To Your Clients
see this idea as part of the core of what Thomas Redman refers to as “informationalization” and always looking to add more data and information into your service. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 17, 2011
[Information] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
For more information about this year's event , check out Mack Collier's review. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! With that said , AG had a great week as well.
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
[Information] Fall Trends: Location, Mobile and Group-buying
Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. We know.
AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012
[Information] Content Curation and the New Curators
It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator.
FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
[Information] Content Creation & Social Media: Jobs for the Entire Company
For instance, a developer who has identified a new or interesting way to use your product to solve a specific business problem could be the ideal author of a useful and informative whitepaper. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.
FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
[Information] In the B2B Funnel, Is There a Clean Sales Handoff?
With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.
CK'S B2B BLOG | THURSDAY, OCTOBER 28, 2010
[Information] Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote)
Also, information on the Social Media Mini-MBA Program is available here. As I announced in early October, I'm tremendously excited (and honored!) The part-time teaching format works perfectly as it enables me to keep running my business while also keeping a foot in the academic world of which I'm so fond.
CK'S B2B BLOG | MONDAY, SEPTEMBER 27, 2010
[Information] Come Join Us At "FutureM" In Boston: Fresh Ideas, Free Session & Free Lunch!
Here's the information and this session is free (and attendees get a box lunch, to boot!). I'm pleased to announce that I'll be participating in FutureM , the first-ever week long, collaborative multi-location conference about "what's new and what's next" in Marketing. but don't want to be missing. Cost: FREE.
MODERN B2B MARKETING | TUESDAY, MAY 15, 2012
[Information] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
Given the Internet, Google, social media, and the entire digital information revolution, the data universe has exploded like a super nova in recent years. Being a cloud-based solution, Data.com ties strongly into the digital information revolution. Please provide a brief overview of your business. What do you do? When was it formed?
EMAGINE B2B BLOG | THURSDAY, JULY 25, 2013
[Information] eMagine Launches New Websites
They provide software and models with consulting services to help energy companies make informed decisions. 'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Boston Biomedical.
MODERN B2B MARKETING | SUNDAY, JUNE 27, 2010
[Information] Social CRM: The Latest Evolution for Managing Customer Relationships
Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.
VIDYARD | WEDNESDAY, JUNE 4, 2014
[Information] Assembling an Extra Powerful Marketing Team
the savvy product and events marketer, uses telepathic mind powers to extract critical information directly from the minds of customers and prospects and converts that info into pure product marketing energy. Senior marketing leaders need to unite the right people with the right set of complementary powers to be successful. Resonance, A.K.A.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
[Information] 8 Rules For Running Online Display Ads
Or are you aiming to sell your product to a niche of Chief Information Officers? by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Buy audience, not advertising. Understand the context.
ENGAGE | MONDAY, MARCH 17, 2014
[Information] The Truth and (Unintended) Consequences of Our ‘Likes’
Technology and society’s desire to preserve and share every moment has created a seemingly infinite trove of information. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. 'SXSW took a noticeably different tone this year. The danger?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 12, 2010
[Information] Wikileaks: Truth and Consequences
The prospect of being WikiLeaked will turn nations inward; open sharing of information between countries will decrease. Even if you despised a cause or a government, could you personally make a decision to reveal information that could cost an innocent human life? Exposing gossip and information that simply embarrasses is sensational.
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Information] My New Book, ‘Attack of the Customers,’ is now available
Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon !
PAUL GILLIN | THURSDAY, AUGUST 26, 2010
[Information] Millennials: Coming Soon to a Cubicle Near You
They will find mid-level managers who hoard information out of fear that sharing will threaten their job security. This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. They already knew many of them, of course. Media Everywhere. Relationships?
BLOG MY CALLS | FRIDAY, SEPTEMBER 27, 2013
[Information] The Call Tracking Landscape
These algorithms instantaneously extract useful bits of information from the call. 'When we launched LogMyCalls in the Summer of 2012, we joined about a dozen serious call tracking competitors. These companies offer really good call tracking service with varying degrees of sophistication. Call tracking doesn''t change that much. That''s it.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 2, 2011
[Information] Finding social media success in regulated industries like banking and healthcare
Regulated industries like banks and healthcare have to pay attention to the legal ramifications of how they share information. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. This is not an unusual situation.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
[Information] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
Maybe you are feeling overwhelmed with information or are worrying about mistakes. In this informative infographic, Copyblogger points out some common reasons why you might feel like you are in a creative rut, and provides solutions to help you overcome your fears so you can get to writing. pretty amazing feat. Pretty amazing!
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Information] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information. Penton lags way behind Miller not only in videos, but also in how-to information, interactive buying guides, and easily accessible content. Today, those buyers have moved online.
KOMARKETING ASSOCIATES | FRIDAY, NOVEMBER 15, 2013
[Information] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
B2B marketers who have paid for such content should both “nofollow” these paid links, as well as disclose the information to readers. 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Underrated Content Marketing Assets for B2B SEO. What Halloween Can Teach Us About B2B Content Marketing.
KOMARKETING ASSOCIATES | WEDNESDAY, SEPTEMBER 18, 2013
[Information] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
Draft a Blog Post – publish a blog post in coordination with the case study to serve as a way to provide additional cross-linking visibility and offer a more informal perspective on the process or elements of success. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well. Final Thoughts.
KOMARKETING ASSOCIATES | WEDNESDAY, DECEMBER 5, 2012
[Information] 4 Ways to Evaluate Keyword Intent
There are a lot of really interesting and informative conversations happening. We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? While a keyword may seem valuable on the surface (i.e., Search Result Content. strategy.
WEBBIQUITY | MONDAY, NOVEMBER 14, 2011
[Information] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
” “For a health related query, would you trust information from this site?” Google Webmaster Tools – 6 Key Pieces of Information by StayOnSearch Kristi Hines explains how to set up Google Webmaster tools, walks through some of the key features, and provides guidance on analyzing the results reported. How to keep up?
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 4, 2014
[Information] New to Marketing Automation? Your First 5 Moves
Every response (or lack of thereof) to your database will give you valuable information. Take advantage of any consulting hours your vendor offers, and get the information you need. 'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries.
HUBSPOT | TUESDAY, JANUARY 24, 2012
[Information] 9 Ways to Dramatically Reduce Email Unsubscribe Rates
Tip: If you've implemented a lead nurturing program, you can continue to collect information about your subscribers based on their on- and off-site behaviors that will allow you to learn more and more about them, and then deliver more personalized emails that align with their stage in the buying cycle.). Ways to Reduce Email Unsubscribes.
BLOG MY CALLS | THURSDAY, JUNE 13, 2013
[Information] 5 Biggest Marketing Time-Wasters
How many marketers have created some sort of product collateral or informational document--something they spent hours writing and designing--and then no one reads it? We simply send everyone to our website for more information. '1) Getting Bogged Down in Technology. They''ve made marketing easier for everyone. They just won''t.
MODERN B2B MARKETING | TUESDAY, JULY 30, 2013
[Information] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. Plus, it can be detrimental to your lead nurturing efforts if you send the wrong information at the wrong time to a prospect. Relevance. Communication must be two-way.
LEADER NETWORKS | TUESDAY, JULY 13, 2010
[Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Information] ClickInsights: How to make marketing messages memorable?
Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
TRADESMEN INSIGHTS | TUESDAY, JULY 24, 2012
[Information] Why Do B-to-B Companies Ignore Social Media Feedback?
The object of the medium is to engage with like-minded people who are looking for information or products. It still boggles my mind that companies who rush into social media ignore feedback once they do get it. wonder if they do that with traditional feedback? Why get into it if you aren’t going to participate?
NUSPARK | SUNDAY, APRIL 29, 2012
[Information] How Labels works in Google Adwords; benefits of the new feature
Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Information] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Asking for basic contact information is usually that first step. We hide them behind a form and ask for contact information in exchange for sharing industry knowledge. Just include a call to action at the end of the paper that leads to a form where you can collect contact information. Slideshare Presentations. White Papers.
HUBSPOT | MONDAY, MARCH 17, 2014
[Information] A Beginner’s Guide to LinkedIn Showcase Pages
You can then enter information as you would for a regular page including website links, industry, and images. They also share information on new features for their product. 'Having more than one buyer persona is a balancing act. Let''s take Gap as an example -- they''ve got a page for Old Navy, Banana Republic, Gap, and Gap Inc.
ENGAGE | WEDNESDAY, NOVEMBER 5, 2014
[Information] A Marketer without Data is Like a Cab Driver without GPS
However, the marketer doesn’t see that her technically oriented audience loathes infographics for being inefficient in conveying information. The cab driver who pairs years of experience with analytics makes more informed decisions than either one who depends on experience alone or the backseat driver who only has data. The solution?
WRITTENT | TUESDAY, SEPTEMBER 23, 2014
[Information] ?6 SEO Myths BUSTED
If you do a search for “SEO copywriting tips” you’ll get lots of results that essentially parrot back the same information: use an active voice, write intriguing headlines, include links, use meta tags etc. Well-written, original, informative content will always be rewarded and in the long run, perform best. The keyword is dead.
WRITTENT | MONDAY, AUGUST 11, 2014
[Information] 9 Data-Driven Copywriting Tips
But today’s content marketers have an immense amount of information at their fingertips. If you’re not data-driven, you’re probably missing out on a wealth of information. 'Image source. Copywriting is creative work. Today, you’re in luck. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
TOMORROW PEOPLE | FRIDAY, MARCH 30, 2012
[Information] Retargeting: Does Bothering Your Customers Really Work?
To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
MODERN B2B MARKETING | TUESDAY, MAY 26, 2009
[Information] 5 Important Ways Sales can help Marketing
But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Competitor information. Whether it is in designated fields in a CRM or via email, Marketers value any information about competitors you may hear from prospects.
VOICE-BASED MARKETING | FRIDAY, JUNE 20, 2014
[Information] Feature Friday: IVR Question Types for Better Data
Follow along as we break down which IVR questions you should be using to get the right information from your callers. 'Getting the right data means asking the right questions. If you’re having trouble determining what questions to ask in specific scenarios, this video is for you. Have another idea for a video? Tweet us @IfbyphoneCST today!
MODERN B2B MARKETING | WEDNESDAY, JANUARY 16, 2013
[Information] If Your Writing Sucks, So Will Your Content
It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. So what’s the answer?
SALES CHALLENGER | MONDAY, JULY 28, 2014
[Information] Boost Your Sales With Big Data
With all of the information available at their fingertips, customers don’t need to engage with a salesperson to evaluate needs and options and won’t contact suppliers until they are much further along in the purchase decision. But information proliferation isn’t a one-way street. Analytical capability.
BUSINESS GROWTH DEVELOPMENT | MONDAY, FEBRUARY 13, 2012
[Information] Payment systems for eCommerce websites: which one to choose?
ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Business
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Information] More data, so what?
The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Guest blog by Graham Cooke, managing director of QuBit Digital. When it comes to marketing what can you do to get around this?
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Information] 6 Clear Signs You’re Ready for a Video Marketing Platform
The real question is who’s watching, and how you can hit them with the right information so that they become sales-ready prospects. This information helps you create highly targeted follow up and, once you see how leads are engaging with your content, you’ll know which type of content is resonating (i.e. your competitors content?
AGILE B2B COPYWRITER | SUNDAY, MARCH 20, 2011
[Information] K’s Top Five for the Week – March 20
Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 13, 2009
[Information] How much is too much? Frequency management and control
If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
HUBSPOT | TUESDAY, JULY 10, 2012
[Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information. I'll take any information you or anyone else can provide to help me with that decision. 1) Add Calls-to-Action. 5) Tell People WIIFM?
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 3, 2012
[Information] How to Get Your Prospects to Call You Back in 2012
I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Information] 5 Real-Life Examples of Awful PR Pitches
Note: We've changed the information within brackets to preserve privacy.). It is also a great resource to gather more information about a journalist and help you build a relationship. Gather more personalized information about the journalist. As we've discussed in past blog posts, it's not easy to pitch journalists. Thanks!
VERTICAL RESPONSE | WEDNESDAY, JUNE 5, 2013
[Information] Your Google Places Questions Answered!
'We recently held an information-packed webinar about the power of Google Places. Q: Is it true that Google+ could’ve used information and created a page for your business/listing without your knowledge? And perhaps have incorrect information? Q: Which of the search engines are most user-friendly on mobile devices?
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 24, 2011
[Information] 7 Ways to Improve B2B Customer Service with Social Media
Some people can get a bit snarky when posting on social networks, and some of that grows out of the informal nature of the conversations. Informal or slightly fun is okay in your responses, however, they also need to be serious. This way they can respond to questions and include links to blog posts with more information.
HUBSPOT | MONDAY, DECEMBER 20, 2010
[Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Information] How to Unseat an Incumbent?
Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
TOM PISELLO | TUESDAY, JANUARY 11, 2011
[Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
See the full ROI assessment results and methodology here: [link] For more resources and the latest information visit: [link]. Marketers are investing significantly more in social media efforts, with increases from 6% to 18% percent of marketing budgets expected within five years.
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 10, 2013
[Information] Join @ckburgess and @mnburgess for a @SocialEmployee book signing at #PivotCon Sponsored by @Dynamic_Signal Oct 15-16 in NYC
For a full list of speakers, and to get more information on the conference agenda, please visit the Pivot Agenda page. 'If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m. To register for the conference, click here. Promo code is BlueFocus .
SYNECORE | FRIDAY, MARCH 21, 2014
[Information] Smarketing: What is a Service Level Agreement?
Use that information to calculate the value of a marketing qualified lead and use that number to set the parameters for your SLA. 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Kevin and I will tell you more in the video below!
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Information] Industrial Blog Sites Revisited
They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches. Blog sites as inbound marketing hubs. Content curation.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
[Information] Subscribers to Free Content are NOT Leads
Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). I’ve heard some of my manufacturing clients call their subscribers free content leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.
INDUSTRIAL MARKETING TODAY | SUNDAY, APRIL 3, 2011
[Information] Content is the Foundation of Good Relationship Marketing
Add value to them with every visit to your site and/or download and help them make a more informed decision. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.
INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 1, 2011
[Information] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Your content has helped them make a more informed decision. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
HUBSPOT | THURSDAY, MAY 19, 2011
[Information] 6 Mobile Important Marketing Questions Answered
As more and more of us rely solely on smartphones and tablets for information, mobile marketing is the growing jackpot for businesses. Technology is most ultimately the simple and convenient way to blast information in mass form. You have your mobile device with its apps and all of your information stored in it. link].
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JANUARY 28, 2013
[Information] 5 Steps to Better Referral Selling
She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Information] 8 Ways SEO Should Influence Your Marketing Copywriting
Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
VOICE-BASED MARKETING | TUESDAY, JANUARY 28, 2014
[Information] Guest Blogging for SEO: Why All Links Are Not Created Equal
Because of this new information from Google, marketers who practice guest blogging as part of their strategy need to consider several important factors when crafting content for other blogs, and when accepting guest content for their own. Because over time it’s become a more and more spammy practice.”. Not All Links Are Good Links.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Information] Using Content for Inbound Marketing: Mine or Yours?
Only the of a curation mindset is that you don't silo that information on web page in a list where there's no context, but instead use it for a specific purpose. Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[Information] Why is customer-centric marketing still more talk than action?
Invest in program integration and information sharing; customer insight is of little value if locked in separate silos . Why do we hear so much talk but see so little action? Shrage’s post reminds us that behind most great innovations lie customers and clients that made those innovations possible. It is happening to some extent, of course.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 30, 2013
[Information] Elevator Speech vs. Unique Selling Proposition vs. Value Proposition
We help technology companies effectively use their customer information to drive repeat sales.”. 'Without a strong value proposition , it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies. But what is a value proposition? And how is it different from other commonly used terms?
SOCIAL MEDIA B2B | TUESDAY, AUGUST 28, 2012
[Information] 5 Ways to Use B2B Social Media to Improve Content Sharing
report of this type can be used for lead generation to get contact information for prospects. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely. press release in not enough. And the people quoted in the Forbes article are the head of sales and the director of marketing.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
[Information] Is Content Curation an Easy Way for Content Marketers to Do More.
searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 23, 2014
[Information] Why Marketing Automation Software is like a set of nice golf clubs
They should have published information immediately when these news stories appeared. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! I’ve been reading the Wall St.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Information] How to Use Social Media to Maximize Your Trade Show Presence
This way, you can post relevant information about the show, and your customers and prospects can weigh in with their thoughts both during and after the event. This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 7, 2012
[Information] 5 Inside Sales Trends to Expect in 2012
Seize the Hidden Sales Cycle - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends by Josiane Feigon. trends
LOOPFUSE | WEDNESDAY, JULY 14, 2010
[Information] Why APIs Matter
For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Once they’re using it, it may be a good time to send them additional documentation or support information. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 7, 2012
[Information] Blog Writing: 5 Tips to Break a Blogging Rut
You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Read other blogs.
WRITING ON THE WEB | THURSDAY, OCTOBER 21, 2010
[Information] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. We think we are rational, logical, and smart human beings. 85% of the time our brains are on autopilot. billion in US alone. Clutter.