THE FORWARD OBSERVER | WEDNESDAY, JANUARY 21, 2015
[Information] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
This is where you send emails to leads that, over time, guide them toward an informed purchase and, hopefully, become a customer. Use email to build a relationship with leads by providing useful information that helps them do their job better. To acquire customers, does your marketing focus more on social media than email? And popular.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 20, 2015
[Information] 12 Noteworthy Examples of B2B Companies on Instagram
In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: So, what does this mean for B2B companies? Microsoft. HootSuite.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 16, 2010
[Information] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
Users start on a customizable home page, which they populate from a pool of widgets for recently accessed items, favorite reports, upcoming campaigns and other information. Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”.
HUBSPOT | WEDNESDAY, APRIL 10, 2013
[Information] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
Among the time saving features, Tempo pulls in webinar dial-in information, has one-click notification to let people know if you''re running late, and integrates maps and LinkedIn profiles for meetings outside of your office. Today’s marketers are increasingly strapped for time. You can’t stay much later. Strategies to Speed You Up. No email.
LEADERSHIP | FRIDAY, JUNE 26, 2015
[Information] Interesting Infographics: The Power Of Brand Storytelling
Across all age groups, humorous stories were viewed as the most relatable and interesting, while inspirational, dramatic, and informative stories also drew attention. That’s just as true with branding your company, as this report from Headstream demonstrates. So what makes a good story? business audience is like any other community.
MARKETING ACTION | TUESDAY, FEBRUARY 12, 2013
[Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
FATHOM | TUESDAY, JANUARY 14, 2014
[Information] Marketing for Assisted Living: Turning Senior Leads into Move-ins
One-third of these caregivers use their mobile phones to look up health information. According to the Pew Research Center , caregivers also: Gather health information online (72%). Despite myths to the contrary, more than half of U.S. adults over the age of 65 are online. Participate in social media activities (52%).
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 12, 2011
[Information] Enterprise Crowdsourcing blasts off as social media growth industry
Crowdsourcing represents an epic shift in the world of labor, automation, and information science, one with large economic and ethical implications. Guest post by David Bratvold. Everybody is looking at this trend and wondering, “How big is the market?” ” “How fast is it changing?” Is this growth sustainable?
HUBSPOT | SUNDAY, DECEMBER 23, 2012
HUBSPOT | TUESDAY, MARCH 13, 2012
[Information] What Marketers Should (And Shouldn't) Tweet [Research]
The second tweet lets you comment on your mood, yes, but also provides information that people might care about. Sharing content of this nature is extremely valuable for your followers, because exposing this information makes it really easy for them to look smart to their networks. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.
HUBSPOT | TUESDAY, APRIL 10, 2012
[Information] How to Track, Analyze, and Improve Your SEO Strategy
There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
B2BBLOGGERS | MONDAY, MAY 3, 2010
[Information] Measuring the Value of Digital Marketing [#B2Bchat Recap]
With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Search (PPC and SEO). These
ANNUITAS | TUESDAY, SEPTEMBER 30, 2014
[Information] Demand Generation – It’s Not That Easy
Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb. This is the beginning of change, as the results of this program will greatly inform of the other organizational and strategic changes that need to occur. Really?
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 24, 2013
[Information] 3 Lessons Learned from Lost Inside Sales Clients
Setting appointments or getting quick pieces of information can make or break some prospects, so you want to be sure your reps are available and able to connect. When clients end an engagement, it can be for many different reasons: budget, end of a campaign, decision to try a new inside sales team, restructuring within the company, etc.
WRITTENT | MONDAY, OCTOBER 7, 2013
[Information] The 15 Most Life-Changing Editorial Calendar Tools
You can track your productivity over time, and access your synced information from your laptop, tablet or smartphone. Large enterprises or organizations with a particular need for information security should consider Active Data Exchange, one of the most robust and comprehensive calendar-sharing tools available. Google Docs. Kapost.
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 11, 2012
[Information] Six DIY Google Analytics Fix-Its for Small Businesses
The Easy Fix: Have your agency or designer set you up as an Administrator using your Google login information. You can “demote” your agency or designer to “User” and then change your login / password information — making you the owner. You’re not the account owner. I see this problem quite a bit.
MODERN B2B MARKETING | FRIDAY, DECEMBER 6, 2013
[Information] Whoops! How to Write the Perfect “Oopsie” Email
Depending on the type of mistake (bad link, wrong email, sensitive information, etc.) Unless the mistake involved sharing sensitive information or was potentially harmful , I’m a big believer in sending an apology email that has a human – and humorous – side. Do you write and send your own emails? Are you human? Mistakes happen.
WRITING ON THE WEB | MONDAY, SEPTEMBER 12, 2011
[Information] Top 10 “Ego” Blogs: Get Inspired, Write Better
Then we display the five most recent headlines of the information sources as well as their first paragraph.. I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. These blogs are completely different, in various fields of expertise.
SALES INTELLIGENCE VIEW | FRIDAY, MAY 4, 2012
[Information] The Age of the Buyer – How do you prepare?
Today’s buyers are web and social media savvy, they are informed about your offering – and your competitors’ – and they are starting the sales process without you. In THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer. Buyers are now in charge during the B2B sales process.
VIDYARD | WEDNESDAY, MARCH 4, 2015
[Information] Choosing a Video Platform: What to Evaluate for Marketing and Sales
It’s no fun if you have to manage another database, but if the information can be sent directly to your marketing automation or CRM platform, you’re golden. Integrations : Integrations are critical – they streamline information transfer between your current systems and your VMP. Outline Your Needs First. What are they skipping?
IT'S ALL ABOUT REVENUE | MONDAY, JULY 23, 2012
[Information] The Unexpected Value of Closed Loop Reporting [CHART]
Closing the loop is certainly not a small undertaking – but we believe that it enables a level of reporting that informs the best decision-making for improvement at every stage of the buying process. by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers.
BIZNOLOGY | THURSDAY, JANUARY 22, 2015
[Information] 3 simple tips to build good local links
If you build a landing page that explains the discount and provides information, oftentimes the universities receiving the discount will include a link to your discount page from their websites. Links from other websites are essential for search optimization and improving your website’s search visibility. Offer honest testimonials.
B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
[Information] Mobile Optimization: How To Optimize Your Website For Mobile.
They want to get the information quick and easy. Cut out unnecessary information, and keep it simple. Don’t make your visitors type or click a number of times before getting the information they need. million smartphone users in the US. These numbers are hard to ignore. The first is content—less is more for mobile browsers.
VERTICAL RESPONSE | TUESDAY, DECEMBER 9, 2014
[Information] How Cookies & Website Tracking Tags Can Help Grow Your Biz
cookie or a web cookie is a small piece of information that a website sends to your browser and stores it there for a certain length of time. These cookies store information about previous web pages visited, products or services viewed, and any advertisements viewed or clicked on from your computer. What is a pixel? What is a cookie?
BUYEROLOGY | SUNDAY, JUNE 26, 2011
[Information] The Influence of the Social Buyer on B2B Business
By learning more deeply about new and emerging social ecosystems, social business models, and social buyer cycles, B2B business leaders can be better informed on the future direction of their organization. Image via Wikipedia. To date, it appears that many of the efforts to reach buyers remain tactical in nature.
HUBSPOT | MONDAY, APRIL 13, 2015
[Information] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
Although shorter forms mean you won''t get as much information from visitors, you can use strategies like progressive profiling to gather more information from them later on. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick? What are her or his goals?
B2B MARKETING INSIDER | TUESDAY, AUGUST 18, 2015
[Information] 3 Examples Of Companies Being Customer-Centric
With so much information at their disposal, on demand, buyers have taken back control of the purchase process, leading Mr. Drucker’s advice to ring more true now than ever before. I can’t believe Jurassic World is out again in theatres. I saw a great meme recently that asked “What year is it!?” Re-living the Age of the Dinosaurs?
ENGAGE | FRIDAY, NOVEMBER 15, 2013
[Information] Ready, Set, Launch: 5 Factors that Should Drive Your Website Launch
In reader surveys, focus groups, and informal conversations, our audience told us they still wanted all that. Then developed a strategy to transform a highly regarded print product into a dynamic, multi-platform information source with the same high level of credibility among readers. 2. For starters…. 1. We listened to our audience. .
MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
[Information] Genius is Bringing GURLs to the Social Party
The early belief about why this is happening is because those leads have been actively researching solutions and looking for information. I had the privilege of speaking with the Genius folks today about the GURL TM s and some cool new web analytics features they'll be rolling out this fall. But the GURLs change that.
JUNTA 42 | THURSDAY, NOVEMBER 11, 2010
[Information] Use Different Media to Accomplish Different Goals
Newspapers - to be informed with the latest news. Listened to an excellent overview from Ann Marie Kelly from Gfk MRI today who talked about consumer research and magazines. One piece of research that stood out was focused on how consumers engage in different media for different reasons. Television - for entertainment. Entertainment?
MODERN B2B MARKETING | THURSDAY, MARCH 29, 2012
[Information] What Does ‘Big Data’ Really Mean to Revenue Performance?
Just to put that in perspective, one exabyte of data is the equivalent of more than 4,000 times the information stored in the US Library of Congress. everyone at your company concerned with growing revenue) to really make sense of all of that information. by Phil Fernandez So how big is big data? Big Data as the ‘Next Frontier’.
B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 24, 2011
[Information] One great B2B marketing reminder and one new trend.
In her “ 3 Trends Shaping B2B Marketing post for INC Magazine she includes this eye-opening information: “ Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they’re offering truly impact the bottom line of their customers. New Trend.
B2B MARKETING ONLINE | MONDAY, JANUARY 10, 2011
[Information] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
If you’re interested in reading this 90 page best practice guide for further information on how to implement these top tips on email marketing, you. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
FATHOM | THURSDAY, OCTOBER 31, 2013
[Information] Digital Marketing Strategies for Manufacturing Month
Thanks for following along as we recognized Manufacturing Month, and check back here for more posts with information that will help your manufacturing company make the most of its digital marketing efforts. Today isn’t just Halloween, it’s also the last day of Manufacturing Month. However, if you missed it, have no fear!
HUBSPOT | FRIDAY, NOVEMBER 11, 2011
[Information] LinkedIn Launches Analytics Tool for Groups
It uses your members' LinkedIn profile information to give you a deep dive into their overall career level, job function, location, and industry. Use this information to figure out what type of members your group attracts. This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. And you know how much we love data!)
INBOUND SALES NETWORK | THURSDAY, APRIL 7, 2011
[Information] The World Has Changed…Has Your Marketing?
The average information seeker conducts dozens of searches per day , and- rather than listen to a sales rep, read a spam message, watch a TV ad, or fly to a trade show - most people find it easier to sit at their desks and find information online through Google. The digital revolution has drastically changed over the past 20 years.
B2B MARKETING INSIDER | WEDNESDAY, MAY 21, 2014
[Information] Event Marketing – The One Secret To Killer Events
But, if you become a source of trusted and insightful information, they will welcome your messages and tolerate the more promotional ones. As one of our speakers for Brand ManageCamp 2014, Jay Baer, says – “Sell and you will have a customer today. But in every case where I have attended an event and thought “Wow. Live streaming.
HUBSPOT | THURSDAY, MARCH 19, 2015
[Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
With malls losing dominance in the mind of the consumer, window shopping has moved to smartphones, where users can browse sites and products, bookmark what they like –– typically by sharing it socially –– and then purchase either in store or on desktop, where typing in card information is considered more convenient. Yet, 53% of U.S.
MODERN B2B MARKETING | MONDAY, JANUARY 26, 2015
[Information] MarTech Momentum Continues into 2015
Sharing files and information impacts productivity and can simplify the life of marketers and customers. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Example: Twilio —seen on Highway 101 in Silicon Valley.
FATHOM | TUESDAY, OCTOBER 7, 2014
[Information] Let’s Get Personal: Focusing On the Human Side of Your Digital Presence
While this isn’t necessarily a requirement of an informational website, it can be useful when it comes to relating to your audience. Show your reader why the information on your webpage is relevant. Healthcare is an extremely personal market – after all, few things are more personal than your health and wellness. Using Empathy.
MANHATTAN MARKETING MAVEN | THURSDAY, JANUARY 27, 2011
[Information] FTC and Do Not Track
Faced with millions potentially opting out, marketers will have to make a case for the trade-off between sharing personal or anonymized tracking information and the value of information, access or offers they get in exchange. This isn’t anything to sneeze at nor is it something that’s insurmountable. Here’s my take.
BIZNOLOGY | MONDAY, MARCH 24, 2014
[Information] Competitor analysis: get link building help from your competitors
The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can use this information to help determine the appropriate scope and size of your own link building project. Photo credit: RambergMediaImages. Basic Backlink Analysis. SEO SpyGlass. Majestic SEO.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 14, 2013
[Information] What Comes First: Content or Marketing Automation?
Where do they turn for information? What comes first – content or marketing automation? In my humble opinion, the answer is neither. Buyer Persona must come first! which was written by: Katie Hollar, marketing manager at Capterra , a free service that helps people find and compare business software. Take inventory of your content.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 27, 2012
[Information] Our Favorite Internet Marketing Blog Posts of 2012
You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used. You can never stop learning and sharing. Casie Gillette.
HUBSPOT | THURSDAY, DECEMBER 9, 2010
[Information] 6 Key Pieces of Lead Intelligence
This way the sales rep can see what the lead was most interested in and of course the contact information for following up with that lead. 3. Finding a lead's Twitter information can help your rep answer their questions through that channel. At HubSpot, we're lucky that the marketing team has a great relationship with the sales team.
SMALL MANUFACTURER BLOG | WEDNESDAY, DECEMBER 8, 2010
[Information] Make Your B2B Website Stand Out with a Compelling Message
Get this information out of people’s heads and onto paper (or an Excel spreadsheet or white board) by holding a strategy meeting with all parties. Ask sales people for feedback they get from customers — this is all valuable information that you can use in your content and to help better define your position. The Problem?
MARKETING LEADERSHIP COUNCIL | MONDAY, AUGUST 15, 2011
[Information] Tackling Commoditization in Manufactured Goods
The key is to change the way you present information. Service providers and your progressive peers have had much practice at positioning complex offerings interestingly and you should try the same: Engage customers by tailoring information. But the victory rings empty, as you’ve just been running a race with the wrong set of companies.
INSIGHTIQ BLOG | FRIDAY, JUNE 24, 2011
[Information] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
Engage based upon behavior, not just demographic and firmographic information. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. They also make decisions based upon rational and emotional decisions. But what we really need to think about is how our products/services/solutions solve problems. Cheers, Rena
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 3, 2011
[Information] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solutions to their business challenges. And yet, some marketers still confuse SEO with paid search. What is SEO?
THE TOP LINE | MONDAY, MARCH 14, 2011
[Information] Good lead generation campaigns are much more than a shot in the dark
Even without additional information, they could probably guess the student’s sex–and assume that he or she was a sophomore in high school. The letter writer had sufficient information to recognize that the main marketing messages wouldn’t resonate. I have a friend with a son who is a sophomore in high school.
NUSPARK | THURSDAY, APRIL 26, 2012
[Information] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Why the alignment? firstname.lastname@example.org.
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Information] 4 Metrics to Track ROI in B2B Online Marketing
Most users are willing to provide personal information (i.e. When users provide this information, they are considered a “conversion” and move further along the content funnel, closer to becoming a hot lead. ” However, the ROI for traditional marketing investments is notoriously difficult to measure. Impressive, right?
HUBSPOT | TUESDAY, MARCH 6, 2012
[Information] The 7-Point Checklist for Powerful Landing Page Copy
No matter how wonderful your copy, if it isn't visually palatable for readers, they won't consume the information and will click 'back' in their browser -- to a less overwhelming spot on the interwebs. Let's take a look at a well formatted landing page that uses visual cues to help readers more easily consume written information.
MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
[Information] How to Create Marketing People Love with Marketing Automation
Buyers, (even those empowered by easy access to information) are still humans – which means they make decisions based on emotional connections , stored memories, images and feelings more than rational evaluations. by Jon Miller (@jonmiller) Modern marketing in the digital age is not just about numbers and processes. Here’s why.
LOOPFUSE | TUESDAY, JULY 19, 2011
[Information] Loopfuse and Bluebird Strategies Present Free Lead Nurturing Webinar
Poorly constructed and planned lead nurturing programs can do a great deal of harm, from alienating leads by giving them the wrong information or being annoying by contacting [.]. More than an automated email drip campaign, lead nurturing is a coordinated set of planned messages, content and tactics that guide a lead through the buying cycle.
THE POINT | TUESDAY, SEPTEMBER 11, 2012
[Information] Does Your Email Campaign Make a Case for Action?
The first paragraph (“This paper …”) is a reasonably compelling description of what sounds to be an informative report, but nothing that suggests what the reader might learn, or gain, or benefit from the insight it contains, nor any suggestion for how the reader might lay his/her hands on said insight. But then there’s the copy.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 3, 2014
[Information] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
It’s also important for the e-commerce store’s data feeds to have up-to-date product information. Submitted Information: All product information is submitted via a spreadsheet, which has fields for price, shipping cost, site URLs, and product image. Product Listing Ads (PLAs) and Shopping Campaigns. Screenshot taken 1/27/2014.
WINDMILL NETWORKING | TUESDAY, APRIL 5, 2011
[Information] 4 Great Ways to Get More Facebook Fans
In today’s world, giving out your company’s Facebook information can be just as important as giving out your phone number of email address. The need for quality, solid information doesn’t stop just because you’re on Facebook. If you think of Facebook as just a fun way to keep up with old friends, think again. Follow these 4 tips: 1.
BIZNOLOGY | TUESDAY, OCTOBER 15, 2013
[Information] Google demands your papers with the Hummingbird algorithm update
In Panda then Penguin and now Hummingbird, Google has finally decided to put road-blocks and checkpoints on the Information Superhighway (or, at least the toll road known as Google). Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? The third! And,
B2B MEMES | MONDAY, DECEMBER 5, 2011
[Information] Doubling Down on Print, for Better or Worse
They just want to tell a story, or convey information, or to create works of art out of their words. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging.
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Information] 5 Simple Steps to an Awesome LinkedIn Company Page
That's why it's critically important to create a page that is blanketed with great information. Include Basic Information. From there, LinkedIn will prompt you to fill in generic information about your company (a lot of which may already be complete from when you added the company page in the first place). Post Jobs. Promote.
SALES CHALLENGER | MONDAY, MAY 7, 2012
[Information] Using CRM to Build Skills, Not Just Track Deals
Managers can look at this information and understand very clearly not only how an individual rep is performing right now , but also what specific behaviors they’d need to change in their reps to improve that performance over time. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g.
VIEWPOINT | FRIDAY, APRIL 13, 2012
[Information] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Reps can then leverage reports of activity and information on potential needs to engage in intelligent outbound to build a broader base of support with the decision maker team. Stay Tuned
EMAGINE B2B BLOG | MONDAY, NOVEMBER 3, 2014
[Information] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
Creating a new information architecture for your website is another required step in the redesign process, and your SEO firm will help you structure site navigation and content in a way that helps future visitors find what they want and lets search engines know how to do the same. A successful website redesign isn’t just about design.
HUBSPOT | THURSDAY, SEPTEMBER 4, 2014
[Information] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
Unfortunately, marketers will often flood groups with irrelevant and spammy information. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. And when they get overwhelmed, they slip up -- just like the rest of us when we''re learning something new. Check out what to do instead below.
TRADESMEN INSIGHTS | TUESDAY, MARCH 4, 2014
[Information] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
Most common reasons were: customer communications, customer service and product information. Potential apps that you might consider would be: Product information. Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. You need to be customer centric.
LEADER NETWORKS | THURSDAY, SEPTEMBER 8, 2011
[Information] Make B2B Communities Essential Through Process Improvement
Unless the community team can deliver this information in a timely, succinct and actionable form, these insights will go to waste. Online community managers often get asked a critical question: what did you do for the company, today? All too often, this nuance is forgotten at the end of a tough quarter. Thanks!
WRITING ON THE WEB | TUESDAY, APRIL 8, 2014
[Information] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
The problem with easy access to information is that there’s too much of it. Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. ” attitude. “BOOM!”
VIEWPOINT | THURSDAY, MAY 2, 2013
[Information] Good Reads for B2B Sales - Busy People Don't Mean to be Rude
The more information and other resources your team has, the better they''ll be able to do their jobs," said Thursday Bram of Hyper Modern Consulting. "Do whatever it takes to get them anything they need." Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Via ASTD.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Information] Give Your Marketing Real Depth to Deliver Offline and Online Results
Although you can convey important information–and perhaps relevant information, you are extremely limited in how much you can convey. It’s All About the Power of Deep 3 D Content Over Skinny 2 D Content. What’s the difference between 2-D marketing and 3-D marketing you might ask? Plenty! There is no depth to all that stuff.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Information] 24 Event Planning Details That Everyone Overlooks
Provide information about transportation, nearby restaurants, and directions for people coming from out of town.". Talk to someone else who isn''t planning the event to figure out what information you are missing. Even if you have a convenient information station, attendees will go back to registration for their main questions. ".
HUBSPOT | THURSDAY, MAY 21, 2015
[Information] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
The way people consume information on Facebook is not controlled by businesses with big advertising budgets. simply changed the tense to present and substituted readers, information and Facebook for consumers, products and marketing to illustrate the parallel. But I think he's missing the point. Let me show you what I mean.
KEO MARKETING | THURSDAY, JULY 30, 2015
[Information] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
For more information visit [link]. Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions. . PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. The company also ranked 23 rd in the 2014 list. About KEO Marketing. KEO News
CLIENT BRIDGE | THURSDAY, MARCH 24, 2011
[Information] Maintaining a Blogging Schedule
Provide Specific Information - Avoid over-generalization. Just as important as producing quality content for your blog is producing content on a regular basis. From Michelle Linn at Content Marketing Institute, some suggestions on how to keep your posting on a consistent schedule. Decide on Posting Frequency - Start small and ramp up.
CLIENT BRIDGE | THURSDAY, MARCH 17, 2011
[Information] Reasons to be Cautious with Facebook Marketing
If an account is disabled, accessing its information is impossible. Facebook has become a staple in the marketing industry, essential to most business strategies. But marketing on Facebook is not without caveats. From Marketingprofs.com, some things to keep in mind when developing your strategy. Users have no choice but to accept the changes.
PR MEETS MARKETING | TUESDAY, JUNE 2, 2009
[Information] Tiananmen Remembered – 20 Years Later
Social networking sites, such as Twitter, are being blocked to stem the flow of information coming out of China. By Grant Neufeld via Flickr. The incidents in Tiananmen were eye-opening, shocking and maddening at the same time. Fast forward 20 years. The anniversary sort of crept up on me. There is barely any mention of the anniversary on TV.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 4, 2013
[Information] B2B Social Marketing 101
We can use this information to target exactly the right audience, and, in turn, originate impressive lead to opportunity rates. You can get this information from Google Analytics on your website, and you can use this knowledge to better target future campaigns. Is Social Media Marketing for Everyone? . Why Social Media Marketing? .
BIZNOLOGY | WEDNESDAY, SEPTEMBER 19, 2012
[Information] Which country search index is your page in?
Most Web sites are designed to use such URL patterns, so this is not very hard to do, but still I see many sites whose pages are in the wrong index because they haven’t taken a few hours to update Google and Bing with the right information. Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.
MODERN B2B MARKETING | MONDAY, JUNE 24, 2013
[Information] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. The Web provides them with instant information gratification. Information abundance means that search is one of the most powerful tools available to marketers. What Hasn’t Changed. What Has Changed.
CRIMSON MARKETING | THURSDAY, FEBRUARY 28, 2013
[Information] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email. This means you can provide that person with highly useful and specific information, instead of just a general communication blast. Google Now.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Information] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
30% of Google searches are for local information. As a result, Google and other search engines have made it easier to find local information. Along with answering user-initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits.". Source: comScore ).
LEADERSHIP | FRIDAY, FEBRUARY 20, 2015
[Information] Interesting Infographics: Nurture Your Leads With Narrative
Which genre will you focus on and how has this information inspired you to revise your message to accelerate your leads through your sales funnel? Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? The final stage indicates the lead is close to becoming a customer. amazement.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 31, 2011
[Information] Battling Post Qualification Anxiety Disorder
Before the prospect knows it, they have been thoroughly qualified and given quite a bit of important information to someone they are only talking to for the first time. We’ve all had it happen. You’ve built great rapport with a prospect. It’s the decision maker or direct pass down. Nobody likes feeling anxious.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Information] Who says B2B is boring!
Roche Applied Science took a more deliberate approach in their campaign to bring information about their products to the B2B masses through video by creating a Spinal Tap inspired Metal band and spreading the message through their Cell Death Tour 2009. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Information] The CIO and Social Media: Embracing Change
You can read ours by visiting trust.marketo.com , but here are some of the key components we outline for employees: Do not share confidential or proprietary information. The Old Way. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. Social as a Thoughtful Business Channel. Putting a Structure in Place.
SYNECORE | THURSDAY, MAY 1, 2014
[Information] Small Businesses: Is Your Website a Novelty or a Utility?
According to the research of E-Marketer et al., of those small businesses that do have a website, many suffer from limited functionality: 80% offer general information, 45% provide customer service, 30% have lead capture capabilities, while only 13% post a blog. Many Consumers Prefer Small Businesses. This is not surprising to me. Do you?
MODERN B2B MARKETING | TUESDAY, AUGUST 23, 2011
[Information] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
by Maria Pergolino As Dreamforce – the U.S. B2B social media technology conference to end all others – looms closer and closer, we figure the anticipation can’t be killing just us. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
BIZNOLOGY | TUESDAY, OCTOBER 4, 2011
[Information] The Long Tail of Blogger Outreach
People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. The value comes from penetration, permanence, perseverance, and persistence. The Internet is such a gift. They take time.
MARKETING INTERACTIONS | THURSDAY, MAY 31, 2012
[Information] Format is Not a B2B Persona Question
Then, regarless of their circumstances, your personas will have access to the format that meets their needs in regards to obtaining that information. I am often asked which content formats to use in which stages of the buying process. B2B marketers often arrive at this question during the creation of buyer personas and content flows.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Information] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Am irreverent yet informative post that could have been included instead in the most-entertaining-of-the-year category, but is too helpful not to put here, on how to get more retweets.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Information] The Benefits of Using Content to Show Your Nonprofit's Impact
When you''re communicating with brand new supporters, they''re looking for more information about what your organization does, why your mission is what it is, and how successful you''ve been in the past. Here are four simple -- but important -- benefits of using content to show impact and help increase awareness, support, and funds.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Information] The 19 Best Content Marketing Blogs From 2014
And while the information is basic, it’s highly effective. Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. These are in no particular order, grouped by publisher. 1. The ideal length of a Headline is 6 words.
HUBSPOT | MONDAY, MAY 11, 2015
[Information] The Ultimate Guide to Getting a Job After You Graduate
The answers to these questions should help inform your job search, but you need to actively listen to make their advice actionable. So take good notes, have clear follow-ups, and carve out time after every informational conversation to thank the person who gave you his or her time. We want to help. Don’t try to boil the ocean. Listen.
B2B IDEAS @ WORK | THURSDAY, JULY 14, 2011
[Information] Early Lessons to Shape Your Content Marketing Program
And they’re now delivering useful and frequent information that customers and prospects actually find interesting. I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. Ramping up your program, though, isn’t easy.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, MAY 15, 2013
[Information] [Video] The Ultimate Sales Pitch
Bring them ideas, insights and information that make meeting with you worthwhile. What makes a good sales pitch? If you''re selling to the corporate market, let me be frank with you. Nothing in the whole wide world makes a good sales pitch. Corporate decision makers despise pitches. They''ll run from you as fast as they can.
HUBSPOT | MONDAY, SEPTEMBER 9, 2013
[Information] How to Build a Perfect B2B Product Page
Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? B2B purchase decisions, on the other hand, tend to take a bit longer. Can I afford it?
HINGE MARKETING | MONDAY, JULY 13, 2015
[Information] What Every Managing Partner Needs to Know About Lead Generation
Members of the informed marketplace. Your website , your content, and your style of engagement should all be designed to give leads all the information they need on your expertise and services. As you share this information, though, remember that education has to be your watchword. Not even close. Lead Generation Defined. Yikes!
LEADERSHIP | FRIDAY, MAY 16, 2014
[Information] Interesting Infographics: How To Measure Your ROI On Social Media
The dispersal of company information and news. As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Studying sales increases and the decline of costs. Sales (short-term basis).
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Information] How to Fight the Infobesity Monster with Quality, Shareable Content
Your audience is looking for information. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. those eyes!).
THE FORWARD OBSERVER | FRIDAY, AUGUST 15, 2014
[Information] How To Get Super Smart On Keyword Research In One Hour
Google Keyword Planner – “ …the SEO Gods have given us an awesome (free) tool that tells us almost all of the information we need to make informed decisions about which keywords are best for our business.” Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be.