SALES CHALLENGER | MONDAY, MAY 7, 2012
[Information] Using CRM to Build Skills, Not Just Track Deals
Managers can look at this information and understand very clearly not only how an individual rep is performing right now , but also what specific behaviors they’d need to change in their reps to improve that performance over time. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g.
SALES CHALLENGER | MONDAY, DECEMBER 12, 2011
[Information] 5 B2B Marketing Trends for 2012
Early hypothesis from the MLC team: marketers are over-investing in collecting and analyzing data about the customer , and not enough in gathering information and insight about customer context , which is critical for generating commercial insight (see #5 below). 2) Skill Set Reset. Mobile! Just kidding. Maybe 2013….
EMAGINE B2B BLOG | WEDNESDAY, JUNE 3, 2015
[Information] The 4 Crucial Elements For A Successful Website Project
If you’re finding yourself in a less than ideal situation with a website that has become so outdated with a design that leaves eyesores and information that provides too little value for your visitors, the balance of your website is off. Although the process is not always easy, it is possible when done right.
VOICE-BASED MARKETING | MONDAY, JULY 7, 2014
[Information] 7 Sales Stats That Will Change How You Sell
But arm them with the best information that makes it easier to do their job more effectively. You see, when a prospect fills out a form online, it’s because they want more information and are likely ready to purchase. Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But why?
CMO ESSENTIALS | SATURDAY, SEPTEMBER 12, 2015
[Information] Remember: Content Marketing is Just a Tactic
Content marketing can educate, inform, entertain. When Joe Pulizzi kicked off Content Marketing World 2015 this past Wednesday, he shared a somewhat disheartening statistic: Only 30% of B2B marketers surveyed thought that their content marketing was effective. What Are You Trying to Accomplish? Content Marketing is Only a Means to an End.
HALEY MARKETING | WEDNESDAY, SEPTEMBER 23, 2015
[Information] Choice Technology Group
Looking for information technology careers? They take a team approach to tackling any challenge. Need to find IT talent in Atlanta? Choice Technology Group can help. No matter what your business or career challenge, their team can find a solution. And they do it all with honesty, integrity and hard work. Learn more at www.choicetechgroup.com.
FATHOM | WEDNESDAY, JULY 22, 2015
[Information] How to Use Twitter Audience Insights for Your Content Strategy
Learn about specific types of people to inform your personas. And because of this, company executives will no longer be able to question where you came up with this information that helped bring your persona to life. Learn more about your audience to inform your content themes. Be creative! That’s easy. Are they different?
SAZBEAN | FRIDAY, APRIL 29, 2011
[Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. from History of the Dogcow, part II) Obviously if the animal is a dogcow, it would say “moof! as a combination of moo and woof.
INBLURBS | THURSDAY, OCTOBER 20, 2011
[Information] Effective SEO done very simple with Content Creation like Blogging
— Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! But these times are over. Content is king!
MARKETRI | WEDNESDAY, SEPTEMBER 18, 2013
[Information] Why Marketing and Technology Go Hand In Hand
But now, customers have a whole new set of expectations about how they consume information and make purchasing decisions (especially online), even with regard to B2B services. Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. And read some more.
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Information] If Everyone Hates Selfies, Why Do They Get So Many Likes?
Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information. 3) It’s all about the context, baby. Almost immediately after “selfies” became a thing, people started bashing them. Ah, humans. Social Media
BIZNOLOGY | MONDAY, MARCH 24, 2014
[Information] Competitor analysis: get link building help from your competitors
The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can use this information to help determine the appropriate scope and size of your own link building project. Photo credit: RambergMediaImages. Basic Backlink Analysis. SEO SpyGlass. Majestic SEO.
SOCIAL MEDIA B2B | WEDNESDAY, JULY 6, 2011
[Information] Top 10 Social Media B2B Posts in First Half of 2011
If not, read on to find some great information to help you with social media for your B2B company. Whether it is a list of stats, tools, examples or a way to do things, blog reader like having their information organized into lists. 1. The following list is based solely on page views, as determined by Google Analytics.
MARKETING ACTION | TUESDAY, APRIL 28, 2015
[Information] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
Experiment with which language works best to encourage people to reveal this information. Leverage social media to encourage your followers, customers and clients to share your information and your content. Word of mouth is the original marketing channel. The oldest form of marketing also ends up being the most effective. question.
INFLUITIVE B2B | WEDNESDAY, OCTOBER 28, 2015
[Information] The Power Of B2B Referral Marketing Programs
B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. When you’re seeking a new solution, who do you turn to for advice? Referrals and recommendations from colleagues , and those who work in the same industry as you—naturally. The need for social proof in the digital age.
MODERN B2B MARKETING | WEDNESDAY, MAY 21, 2014
[Information] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. Increase Engagement Post Sale. Encourage Advocacy.
BLOG MY CALLS | FRIDAY, APRIL 19, 2013
[Information] Research from Yext Webinar: 43% of Local Businesses Have Missing or Incomplete Addresses
During the webinar on Wednesday they unleashed incredibly interesting local search information. On Wednesday we hosted a webinar with NYC-based Yext. Yext allows local businesses to list their business on hundreds of websites, apps and platforms quickly and easily. These local listings are critical for local search. Why is this a big deal?
MODERN B2B MARKETING | THURSDAY, NOVEMBER 6, 2014
[Information] Always Be Improving: The 5 Rules of A/B Testing
Gleaning one useful bit of information from a campaign can take you much further in your ability to connect with your audience next time. 3. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. And it can’t just be a one-time event. Always Be Testing the Market. Plan ahead .
MARKETING INTERACTIONS | SATURDAY, MARCH 26, 2011
[Information] 26 Ways to Screw Up Your Content
Just because you gave me 2 paragraphs of good information doesn't mean you've now earned the right to give me 6 about your product. I work with a lot of writers. wrote a blog post about how B2B marketers need to tune and hone their writing skills. This said, there are a number of things that screw up content. human does that. Really?
MODERN B2B MARKETING | WEDNESDAY, AUGUST 12, 2015
[Information] Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
So if your endorsement fits into that category, you need to disclose that information. Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Trust me, you’re going to want to know the laws.
WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
[Information] What’s the Best Social Media Monitoring Tool? It Depends
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. No more. Alterian SM2 Freemium. Social Mention.
JUNTA 42 | SATURDAY, JULY 18, 2015
[Information] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
Why Americans are secretly furious with marketers (30:35): Marketers are misrepresenting a large majority of Americans by claiming that they willingly provide personal information as a trade-off for benefits they receive. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
CHRIS KOCH | FRIDAY, JANUARY 21, 2011
[Information] Why you need to turn your customers into stalkers
It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. Marketers as paparazzi.
MARKETRI | TUESDAY, FEBRUARY 7, 2012
[Information] Client Service: Make it a Program, Not Just a Buzzword
Keep the client informed. Tell the client what they must do and what information they must provide. They just want some information or have a question. Keep your secretary/assistant informed of what’s happening. If the clients get the answer or information they’re looking for, it satisfies them.
WRITING ON THE WEB | WEDNESDAY, AUGUST 21, 2013
[Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
Offers interactive options such as downloadable information, comments, etc. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
VIEWPOINT | THURSDAY, MAY 2, 2013
[Information] Good Reads for B2B Sales - Busy People Don't Mean to be Rude
The more information and other resources your team has, the better they''ll be able to do their jobs," said Thursday Bram of Hyper Modern Consulting. "Do whatever it takes to get them anything they need." Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Via ASTD.
SALES CHALLENGER | MONDAY, JULY 16, 2012
[Information] The ‘Just Add Water’ Approach to Social Media
Sales reps add the human touch to messages and breakup dense information flows. (This is the third post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) . We know that high performers can do it, but we are worried about the rest.”. The Buzz Sales Operations Sales Tools Social Media
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 25, 2012
[Information] Winning the Complex Sale
Budget pressures facing business buyers, the greater availability of information via the internet, buying committees and all sorts of other roadblocks and tangles have managed to fit their way into the path between Sales and the sale. Its reps ran into the problem described above, and had trouble making complex sales.
INSIGHTIQ BLOG | WEDNESDAY, JANUARY 11, 2012
[Information] QR Codes: Why Marketers Shouldn't Slow Down
Some allow consumers to get more information on the product itself by linking to demo videos, how-to-guides, and project ideas. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them. troops, while J.C. Not at all, in my opinion.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Information] Four Must-Have Metrics for Marketing Measurement
The information is used to project future behaviors, to identify problem stages, to track changes in stage performance, and to compare the effects of marketing programs. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.
B2B MARKETING ONLINE | TUESDAY, FEBRUARY 1, 2011
[Information] Tibbr: grown up social media?
Tibbr’s marketing slogan is ‘now the information finds you’ and the platform allows individuals to following individuals and topics from both internal and external steams to stay up to improve productivity and keep informed. The fact that Tibco is now a player in social media speaks volumes about how much social media has matured.
MODERN B2B MARKETING | MONDAY, JUNE 30, 2014
[Information] [IT Best Practices] Finding the Right Marketing Solution
Once you have your list of preferred vendors, it’s RFI/RFP time! (Or “Request for Information”/”Request for Proposal” – basically, it’s time for the vendors to give you information, and to bid on how much it will cost.) Being at a startup tech company, my IT budget was miniscule. Next step is assessing your needs and requirements.
BIZNOLOGY | TUESDAY, DECEMBER 31, 2013
[Information] Are you a social media polymath?
Did you pore over philosophy in college, were you obsessed with the history of the civil war, were you freakishly informed about the migrational patterns of the minke whale? Photo credit: Wikipedia. Are you a one-trick pony? Maybe you’re a polymath. Polymath (noun): a person of encyclopedic learning. Are you still? Crossword puzzles.
HALEY MARKETING | THURSDAY, OCTOBER 8, 2015
[Information] What’s Old is New Again – Leveraging Older Content on Social Media
Once you do, confirm they are still accurate (update any old statistics or outdated information) and add these to your "share list.". I'm a big believer in fresh and relevant content and blog posts. But that doesn't mean older content isn't valuable anymore. Determine which of your past posts continue to get a high volume of traffic.
HUBSPOT | MONDAY, JULY 8, 2013
[Information] Facebook Finally Rolls Out Graph Search to U.S. Users
These results are based on information from users'' profiles -- what they like, places they''ve visited, what they''re interested in, photos they''ve taken, etc. As a result, it''s important to review your privacy settings, since these settings will determine which aspects of your information are discoverable in Graph Search.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 26, 2011
[Information] 5 great resources for social marketers, and one bad one
Yes, ZMOT is informative, but I’d like you consider this book on another level — how is this a brilliant example of brand building through content marketing? I have finally had a little free time to plow through my stack of books and wanted to pass along five little tomes you will love and one that you won’t.
VERTICAL RESPONSE | FRIDAY, MAY 8, 2015
[Information] 5 Ways to Use LinkedIn for B2B Marketing
If you’re trying to contact prospects but not having any luck finding their contact information online, InMail allows you to message them directly. 3. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account.
HUBSPOT | FRIDAY, JUNE 8, 2012
[Information] New Data Proves Why You Need to Segment Your Email Marketing
where they live), demographic/personal information, interest types (i.e. So if someone visits your website and downloads an ebook on a particular topic, you could put them on a special list and send them more information about that topic, since you already know it interests them. The Importance of Relevance. The Power of Segmentation.
FATHOM | WEDNESDAY, JULY 9, 2014
[Information] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
One of the keys to success in the social sphere is dedicating advertising spend to promoting your content and getting engaging, interesting information in front of your targeted audience. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 23, 2014
[Information] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
Amazon and Google are paving the way for delivering the right information for each customer’s search. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
HUBSPOT | FRIDAY, DECEMBER 20, 2013
[Information] How to Lose Money on Your Ecommerce Site This Holiday Season
Pour money into a website that doesn’t capture customer information through cookies or registration forms. Without capturing any information on your site, you won’t know what your customers purchased anyway, so how could you possibly segment the emails and send out targeted messages. Guaranteed Ways To Lose Money. right?
MARKETING ACTION | THURSDAY, JUNE 19, 2014
[Information] 10 Amazing Email Marketing Statistics for 2014
But there are still skeptics – and this information proves that email continues to be a powerful tool in the hands of those who know how to use it. We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. billion accounts in 2014 to over 5.2
HUBSPOT | SATURDAY, NOVEMBER 8, 2014
[Information] 9 Email Marketers Explain Why Nobody Opens Your Emails
Remember to automatically email new sign-ups with information about what they should expect from you and when. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Can’t figure out what’s happening? Reasons Your Open Rates Are Plummeting. 1) Lack of Customization. Period.
VERTICAL RESPONSE | FRIDAY, MARCH 13, 2015
[Information] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
Check out our integrations page for more information, and enjoy your increased engagement! © 2015, VerticalResponse Blog. We’re excited to announce our latest addition to the VerticalResponse Integrations Marketplace : Scratch-it! As your recipient digitally scratches away at the image in your email, your message is revealed.
CONTENT MARKETING TODAY | FRIDAY, DECEMBER 23, 2011
[Information] Maximize The Content Marketing Impact of Your Newsletter
You can dramatically increase the impact of your content marketing by thoughtful repurposing of the information and resources you developed in order to create the newsletter itself. This does two things: 1) continues the conversation with your current customers. 2) gives you information on prospects so you can begin a conversation with them.
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Information] Content Retargeting: A Marketer's Guide to Getting Started
It’s safe to assume that on their first visit, these people were looking for different types of information. You can tell which information category interested a group of visitors, so use that insight to target them with relevant ads. Very low conversion rate ( under 2% ). For us, the answer was retargeting. Why or why not?
PAUL GILLIN | THURSDAY, APRIL 28, 2011
[Information] Five Tips to Make Your Writing Sparkle
They’re the little nuggets of information that delight and reward readers for staying with us. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Get angry.
BIZNOLOGY | THURSDAY, JANUARY 17, 2013
[Information] 4 Great Content Marketing Examples
Yes, The Furrow is available online now, but it has stuck to its formula of serving an audience it knows well with information Deere knows they want. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These Get People Involved.
B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 19, 2015
[Information] Funnels, crazies and Jedis — you can’t UnRead this book
Informative, but not really new. It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada. Indeed, that’s a bit of my difficulty with the whole thing. Be nice. Be honest.
HUBSPOT | TUESDAY, SEPTEMBER 15, 2015
[Information] 14 Things You Could Be Doing During Your Lunch Break
For more information on what meditation is and how you can get started, check out the American Meditation Society website. Your lunch break should be a sacred time. time when you can step away from your almighty computer and pay homage to the holy pantheon of delicious lunch foods. Other times, we skip lunch entirely. Something just for fun.
EARNEST ABOUT B2B | MONDAY, FEBRUARY 17, 2014
[Information] iBeacon: The Future of Content Marketing?
Post-event, event organisers could analyse delegate flows around the event, sharing the information with future exhibitors and allowing premium pricing of exhibition spaces with high footfall. Internal posters could push informative videos or content to passing sales executives to support new campaigns via their smartphones.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Information] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
— Forbes. 4) Share high-quality information with your network to create connections that become alliances. When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. — Emmie Martin.
WINDMILL NETWORKING | FRIDAY, OCTOBER 5, 2012
[Information] Employers: New California Law and New NLRB Decision On Social Media
Likewise, the NLRB’s Acting General Counsel called for more specificity and approved Wal-Mart’s policy that contained the following, easier to understand, language: “make sure you are always honest and accurate,” and “never post any information or rumors that you know to be false.”. Let’s start with the NLRB decision.
HUBSPOT | FRIDAY, OCTOBER 16, 2015
[Information] Make Personalization Work by Starting with the Right Data
While the sheer amount of data available to marketers is overwhelming, the good news is you only need to concern yourself with a very small subset of that information. Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword?
HUBSPOT | SUNDAY, JANUARY 12, 2014
[Information] Elements of Modern Web Design, the Best LinkedIn Groups for Marketers, and More in HubSpot Content This Week
In this age of information overload, sifting through the noise to find the signals that matter to you (and your business) can be a challenge. When we''re armed with the best information possible, it becomes easier for us to make good decisions and to execute effective marketing plans. So much to learn, so little time to do so.
MANHATTAN MARKETING MAVEN | SUNDAY, SEPTEMBER 8, 2013
[Information] Inside Big Brother
The information is sorted into six categories – characteristic data (demographics), home data, vehicle data, economic data , shopping data and household interests. Consumers get to see their dossier and correct or update the information. You can even opt-out. About the data.com. It’s ingenious. Related articles.
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Information] 10 Excel Tricks Every Marketer Should Know
Long answer short: it is required software to access database information. Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Why are pivot tables important? Pivot Tables help you do exactly that. Watch the video.
PAUL GILLIN | THURSDAY, MARCH 10, 2011
[Information] The Other Social Network
You can use this information to prepare for a meeting, find skills or identify prospects within a region. Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. This is the ideal B2B environment. And they’re busy.
PAUL GILLIN | TUESDAY, DECEMBER 18, 2012
[Information] My New Book, ‘Attack of the Customers,’ is now available
Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon !
LEAD VIEWS | THURSDAY, JANUARY 20, 2011
[Information] Getting The Most Out of Marketing Automation With CRM Integration
By being able to share lead information in real time, you can ensure that you are presenting the best messages to the right prospects at the exact right time. This consistency of information goes back to the alignment of sales and marketing. Can you pass implicit or behavioral activity information to your CRM? The Technology.
BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Information] Is Your Business a Casualty of these Local Marketing Myths?
The advice encountered by many local business owners is often outdated, involves black hat SEO strategies or information that is strictly false. The pages on your website should feature content that provides useful and relevant information for your customers. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
WRITTENT | FRIDAY, FEBRUARY 1, 2013
[Information] The Hottest Marketing News of the Week
Surely, that’s not all the news but probably a good hunk of information you could use or at least have fun reading. Greetings to everyone, and we are all stiff and ready to share some of the good blog posts and articles that we’ve come across this week. How to Know if You’re Entering a [.]. Marketing News
B2B MARKETING INSIDER | THURSDAY, JULY 30, 2015
[Information] Top Free Tools To Jumpstart Your Content Creation
By providing some basic contact information, you even have the option to receive an entire year’s worth of topics. Businesses need to create new content at an unprecedented rate. With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? Content Idea Generators. ContentIdeator.
HUBSPOT | FRIDAY, JULY 15, 2011
[Information] How Google+ Makes Social Email Marketing Even More Important
You can even share a piece of content or information straight from your email inbox! If I receive an email pertaining to marketing information, I will likely share it with my fellow HubSpotters. Here is how Google+ has made socially optimized email marketing even more essential for marketers. Your Inbox Has Become Even More Social.
SYNECORE | FRIDAY, AUGUST 29, 2014
[Information] Lead Segmentation: Enhance Your Email Marketing
Don’t waste your time informing past customers about your organization, they already know who you are! New prospects, rather, may need to be informed about your organization. After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Maybe a monthly newsletter?
SYNECORE | SUNDAY, SEPTEMBER 29, 2013
[Information] How to Score a Job in Advertising
Again, the paradigm of marketing hasn’t introduced the necessity of information, but rather it has made industry knowledge even more important. In reading industry publications and news sources, you’ll not only be well informed but you’ll also be able to form your own thoughtful opinions. The game has changed too much to go back.
CRIMSON MARKETING | MONDAY, DECEMBER 17, 2012
[Information] Act Like a Local: How to Sell in Emerging Markets
We will film “a day in the life” of a consumer or buyer and bring that information back to corporate so they can “be there”. McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. Capturing that on film is priceless.
CRIMSON MARKETING | MONDAY, MAY 13, 2013
[Information] What is Content Marketing? 11 Definitions
The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”. - Copyblogger. 4) “Content is information put to use.”. - Bob Boiko, Content Management Bible. It is non-interruption marketing.”. Enjoy!
CRIMSON MARKETING | THURSDAY, MAY 9, 2013
[Information] Planning Successful Business to Business Lead Generation Campaigns
I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market Market (aka Audience). Who is your audience and have you targeted them correctly? 2. Movement Movement (aka Response). Mediums.
HUBSPOT | TUESDAY, NOVEMBER 3, 2015
[Information] The Media and Advertising Industry Has a Trust Issue: Here's How Publishers Can Fix It
Shady and dishonest internet marketing practices have left a sour taste in consumers’ mouths: they’re inherently skeptical of any information your brand puts out to the world — especially your native ads. They can make it easy to purchase a product in the moment, or provide a resource to download additional information. Curator. Medi
MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
[Information] Hello Mr. Customer; It's Me.Your Vendor
This is evidenced by sending them information that’s no longer relevant to them after the purchase or pushing up-sell offers without foundation. According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. So where does that leave customers?
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 7, 2015
[Information] The Ultimate Romantic Getaway…and How It Generated Over 11,600 Email Addresses in Less Than 30 Days for One Small Business
Receive oodles of entry forms with contact information (i.e. The title of this post sounds like the makings of a heroic email marketing love story. Find out what happens when Social Media meets the Luck of the Draw — all for the chance to spend three nights at a resort tucked away in the rolling hills of Illinois! email addresses) 5.
JUNTA 42 | SATURDAY, NOVEMBER 7, 2015
[Information] This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)
Robert points out that we want content that will entertain and inform us, but we aren’t usually willing to do anything to get it. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s #ThisOldMarketing example of the week: Pro Football Talk. This week’s show.
MARKETING ACTION | THURSDAY, SEPTEMBER 11, 2014
[Information] Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.
Americans now engage with 7 different sources of information every day, through multiple channels, screens, and devices. This one did: Every 48 hours, we are cranking out the same amount of information as has been produced from the beginning of recorded time until the year 2003. Real-time marketing is the new sexy. Here’s a peek.
WRITTENT | MONDAY, NOVEMBER 10, 2014
[Information] 5 Myths About Copywriters You Believe
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Copywriters are seriously misunderstood. Not even a little bit. Copywriters Just Write. Image source. ” 2. Copywriting Is Easy.
BIZNOLOGY | MONDAY, MAY 11, 2015
[Information] Increasing engagement in content marketing
Too often, and I’m certainly guilty of this, we create great content – interesting information presented in a easily digestible format with a personal feel – but stop at the written word. This month, let’s look at another important metric: engaging with your (newly enlarged) audience. Here are a few ways to make this happen. Like this post?
BIZNOLOGY | WEDNESDAY, MARCH 25, 2015
[Information] 3 Red flags to identify unsavory SEO agencies
You’re entitled to this information, and if an SEO agency isn’t transparent, it’s likely they’re not following best practices and possibly even putting your site and business in jeopardy. Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Fantastic guarantees. Conclusion.
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Information] 3 Blog Optimization Experiments You Might Want to Embrace
But with many new competitors for online attention, including the proliferation of marketing blogs, podcasts, Medium, LinkedIn becoming a content platform, aggregators like Forbes.com, and other information repositories, you must constantly test and innovate to stay sharp and keep/grow your audience. That got me thinking. Blogging
HUBSPOT | MONDAY, APRIL 16, 2012
[Information] 7 Smart Sales Applications of Marketing Intelligence
Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. Sales Applications of Marketing Intelligence. 1) Leverage prospects' social media profile information.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 10, 2014
[Information] Four ideas to overcome content saturation in your niche
Related Stories Standing out in a world of information density Does Content Marketing Really Have a Confidence Problem? Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. You just need to be first in your niches and overwhelming.
KEO MARKETING | TUESDAY, NOVEMBER 18, 2014
[Information] B2B Marketers Can Benefit from Creating White Papers
Be sure to have a sign-up page in which visitors must enter their information before they can access the white paper, thus providing you with a way to gather valuable leads. In the B2C realm, for example, banner ads are a popular choice and may produce a satisfactory return on investment.
B2BBLOGGERS | WEDNESDAY, AUGUST 11, 2010
[Information] How Simple Is Your Strategy?
Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it. How simple is your strategy?
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Information] How the Third Wave of Media Is Transforming Marketing Content
As a society, how we watch, read, and consume information is fundamentally changing. News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. Listen for a second. Do you hear the cries and confusion? What's that?" you ask?
VERTICAL RESPONSE | FRIDAY, APRIL 25, 2014
[Information] Creating Facebook Retargeting Ads: A Step-by-Step Guide
Before you upload your file, select the type of information that you want Facebook to cross-reference in your database. Though you can choose User ID, Phone Number and/or Mobile Advertiser ID, the most common information is an email address from your customer database. 6. Getting Started. 1. of your current customers. You’re done!
MARKETRI | FRIDAY, JANUARY 27, 2012
[Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Information] How to Diagnose and Repair Rotten Lead Nurturing Workflows
Is the message personalized with information in your contacts database? Use details and information in your marketing database -- such as personal information or activity/behavior -- that you've already collected about your leads to personalize your emails and give your messages more impact. Marketers “sent” emails in 1995.
THE FORWARD OBSERVER | FRIDAY, AUGUST 15, 2014
[Information] How To Get Super Smart On Keyword Research In One Hour
Google Keyword Planner – “ …the SEO Gods have given us an awesome (free) tool that tells us almost all of the information we need to make informed decisions about which keywords are best for our business.” Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be.
MARKETING ACTION | THURSDAY, JANUARY 16, 2014
[Information] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
Note that companies self-reported this information in Forrester’s reference survey: Q4 2012 B2B Marketing Tactics and Benchmarks, which looked at small and medium-size businesses and enterprise companies in the US, France, Germany, and the UK, each of which had 100+ employees. Part One: How top performers approach the sales funnel.
EMAGINE B2B BLOG | TUESDAY, APRIL 21, 2015
[Information] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
And, that’s just healthcare… Never mind my high-tech friends who are responsible for software that translates unfathomable amounts of data into information that is useable for analytical means that I never dreamt existed. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! Sorry, but it is true.
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Information] 5 Awesome Examples of Instagram Marketing From Real Brands
The company highlights in-store experiences at locations from around the world, shows how new coffee flavors are chosen and tested at Starbucks headquarters, and provides information about its 'Create Jobs for the USA' program. And guess what? So are your customers! Big brands are starting to take notice, using the trend to their advantage.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 21, 2013
[Information] How to Set Up a Successful Call Strategy for Your Calling Campaign
Because they are warm leads, prospects have their guard down, and even if they brush callers off by saying they were just going for informational purposes, it’s a great opportunity for your team to have great business conversations regarding their environment and build pipeline for later on down the road. Let’ start with the obvious.
LEAD411 | THURSDAY, OCTOBER 2, 2014
[Information] Dreamforce Cheatsheet for Sales Pros
They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Information] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
You can see what this looks like in this slide from Nick Demey : To make sure your slide cover is readable, even with Facebook cropping, make sure all of your key information fits in the bounds of Facebook’s image dimensions. If you''re reading this post, chances are you already have the SlideShare basics under your belt. Congrats!
B2BBLOGGERS | WEDNESDAY, MAY 26, 2010
[Information] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
The more you can consolidate great information under your banner, they more likely they will come to you first. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Think Mobile. Time has become their most valuable personal and business asset.
VIDYARD | WEDNESDAY, NOVEMBER 25, 2015
[Information] No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving
The information shown on the billboard changes for each plane that flies by! Mmm, it’s that tastiest time of year for those who call the United States home. Are you even listening anymore? Or are visions of candied yams dancing in your head? Okay, I’ll just get right to the point. Nothing, of course! Mmm, turkey…. It’s worth a watch!).
MARKETING INTERACTIONS | WEDNESDAY, APRIL 27, 2011
[Information] The Job of a Lead Nurturing Email
Effort - How easy will it be to get the information? I was reviewing a few email messages I'd developed for a B2B lead nurturing program with a project team when they said the equivalent of - Gosh, these are short. We should include links to events, products, etc. We're missing a big opportunity to give our prospects more choices.
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Information] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
Relevancy is all born from information. Not just demographic and contact information, but saved insights about the materials that have mattered to a particular lead or customer across their relationship with your company. mean, just what drives all this highly adaptive content? And how does it affect a lead's decision-making process?
E-STORM | THURSDAY, APRIL 3, 2014
[Information] Are Infographics Effective? Take the Survey!
We are reaching out to over 4,000 marketers to get information about the value of infographics. Have You Ever Wondered About the Effectiveness of Infographics? Infographics: love them or hate them their popularity is irrefutable, but are they effective anymore? Online Marketing Trends infographic infographics market research survey
MODERN B2B MARKETING | FRIDAY, MAY 29, 2015
[Information] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer. Your audience is in control.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 22, 2012
[Information] The State of Demand Generation
As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Here are some of my notes. The State of Demand Generation 2012. deals.