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  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Information] Leveraging Social Networking for B2B Lead Generation
    This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales. Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C).
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 14, 2009
    [Information] Relationships Salespeople's Biggest Competitor
    Quite simply, the reason that you, as a B2B salesperson, are invited to meet with prospects is because you carry the promise of unique and valuable information. The reason is access to information. The major search engines do a great job of providing access to generally available information, opinions, and perspectives. Google.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Information] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. The oldest question in business is how to drum up more customers. Create a Discussion. Turn Customers Into Sales Members.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Information] Thoughts on #Socialnomics 2014 by Erik Qualman
    Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SAZBEAN  |  THURSDAY, JANUARY 23, 2014
    [Information] Tips for Local SEO
    Neighborhood retail, Berlin (Photo credit: La Citta Vita) Local search engine optimization (SEO) could be the end-all, be-all for your business if you rely entirely on a local retail establishment, if you only do business in a certain area, or if you are the type of business people are likely to look for via their phone. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 12, 2013
    [Information] Using eBooks as a Lead Generation Incentive
    The exchange of contact information for information we deem valuable is almost a no-brainer (at least until we wonder why we’re suddenly getting more spam email). Pick a Topic In order to hand you their contact information, your target audience is going to want some information they deem valuable. What
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Information] How Tech Buyers Consume Content: New Findings from TechTarget
    The reality is that if your content is not available for them to proactively download and/or store away then whoever’s is will be chosen for the “grand catalogues&# of information that these buyers are constantly building and referring to along their purchase paths.&#
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    Reassure your Prospect: Create an atmosphere that encourages users to part with their information without feeling like they are risking their privacy.  Give them a reason to give you their information.  Thank your prospect for sharing his time and information with you. Include a logo that reinforces brand recognition. 
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] Content Strategy Within The Design Process – Smashing UX Design
    highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.”. Via Scoop.it – Content Marketing Now.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Information] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    If you have stats and information to prove your point, include those. That will inform what you write about and help you write in a way that connects. 2) Pay particular attention to the verbs you use. Have one goal for each piece of content and include only information relevant to that goal. According to 29 Experts). A. Bob Bly.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Information] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. The longer version is more complicated.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • SYNECORE  |  SATURDAY, MARCH 2, 2013
    [Information] The Best Branded Content of the Week: March 2, 2013
    The blog has a number of features, including recipes, product guides, and advice for holidays and hosting - information all centered around living a healthy, organic lifestyle. The blog also provides helpful information about using the application to it’s fullest potential with all the tools available. Blogs. Bauble Bar – The Post.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Information] How to Create an Effective Video Marketing Strategy
    Kristen shares a lot of good information here, so we wanted to give this post a bit more time in the limelight. If you’re like most people, you’d prefer the richer medium of video, since it conveys far more information in an easier, more engaging way. Benefits of Using Video. Devising a Video Marketing Strategy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Then, fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you're about and gives them a reason to follow you. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Alrighty then!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Information] How to Fight the Infobesity Monster with Quality, Shareable Content
    Your audience is looking for information. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. those eyes!).
  • CONNECTING ELEMENT  |  FRIDAY, NOVEMBER 21, 2014
    [Information] Insider tips on TripAdvisor
    We find out how brands can get the best from the platform and influence consumers seeking out the opinions of others to inform and validate their own travel and leisure choices. TripAdvisor is often feared by brands but it has been an agent for improved customer service and genuine customer focus.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    In more advanced cases, information which is collected directly (e.g. Needless to say, sales was more effective when reps were informed and respectful of the knowledge which prospects had acquired through their research. You’re probably familiar with the typical implementation of marketing automation. The Sales Hand-off. Why just wish?
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Information] 5 warning signs that your website sucks
    Bounce rate is what happens when customers view a single page on your site without drilling deeper into your information. Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Google Authorship Removed From SERPs
    From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It’s possible.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Information] Always Be Improving: The 5 Rules of A/B Testing
    Gleaning one useful bit of information from a campaign can take you much further in your ability to connect with your audience next time. 3. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. And it can’t just be a one-time event. Always Be Testing the Market. Plan ahead .
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Information] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And for the most part, I do agree with that. Missed Opportunities by Buying Cycle.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Information] How to Monitor and Improve Your Site's Load Time
    If your business operates in multiple countries, you can look at using a content delivery network like Cloudflare , which stores your website''s information closer to the user''s location. Despite the seemingly instant nature of the web, information and content often have to travel long distances before it gets to you. Sound familiar?
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Information] How Can SEO Hurt Your B2B Business?
    If your site is outdated, not easy to navigate, doesn’t have a “Contact Us” form, or lacks information your customers are looking for, that is sure to turn them off. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    As a result, brands need to anticipate their customer needs and prepare to accompany them on their journey, providing relevant marketing materials to inform the customer and build trust. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? Interesting in learning more?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Information] Google AdWords Releases “Advanced Reporting” in Select Accounts
    and corresponding performance metrics, targeting, conversions, competitive metrics, and attribution/search funnels information in the left navigation. Filtering specific campaigns or targeting types allows you to hone in on specific information you want to analyze and exclude those that do not matter to you. campaign, ad group, etc.)
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Information] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    If the information appears to be from a reputable source, the article may ultimately influence a prospect’s purchase. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. Question #1. Promoted tweets?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information] The Art and Value of Repurposing Content
    The more you go over information, the more insights will become available to you, and in this way you’ll be able to add value to your content as you repurpose it. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] 7 Reasons Calculators Are Your Next B2B Lead Capture Tool
    When you offer a calculator to your audience, you not only supply leads with an immediate service and personalized attention, you capture a set of specific information about their current circumstances. Similarly, data allows you to segment clients and informs your sales team — as the buyer’s journey continues, you are in the driver’s seat.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Information] Be human. Your customers will thank you.
    Write emails that sound like emails, not like mandates handed down from on-high or slick sales messages wrapped in pseudo-informational content. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Embrace it.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Information] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Because clicks are the currency of Pinterest, it’s crucial you write teaser-type phrases that draw users in but also that you don’t write descriptions that give all the information away. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Always, always, always pin from the original source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Information] New program focuses on non-profit digital leadership
    Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Information] Forget Mobile First: It’s Bigger Than That
    So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touchpoint she wants and get the information or get the experience. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. Increase Engagement Post Sale. Encourage Advocacy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Information] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : In both scenarios, the most significant use case is for marketers who are focused on defining who their best customers are, what their preferences are, and which actions they are actually taking to develop informative profiles. Can you highlight the new release and why it's important for modern marketers?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Information] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. What is it called when you stoke your followers into a dance frenzy? Buffer.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Information] Research Finds Expanded Marketing Role Correlates With Business Results
    Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. That’s a good thing, right?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] My Business Website: Content for Customers… or SEO?
    ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information. Should my business website focus on keywords and getting search engine results ?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Information] More Accurate Updates to Google Webmaster Tools
    Well, you’re in luck because Google Webmaster Tools just released a great new update that provides more detailed information about search queries. This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Us too. All rights reserved.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Obey Facebook’s Rules of Engagement (Or Else)
    If you click through on that link you’ll probably find that you have to give a lot of personal information to be entered to win that iPhone, if indeed the offer is even legitimate. And unfortunately, if you’re using a third-party app you won’t be able to see the App Insights that will show you that information. Give people control.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Information] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    Chatter allows individuals across an organization to share information such as articles or presentations in one collective space—whether on a group or in the general thread. Even if this information is posted in a group, the groups are typically set to public, allowing for cross-group knowledge sharing. Building Groups. volleyball).
  • SNAPAPP  |  TUESDAY, AUGUST 2, 2016
    [Information] Bolster Your Content Strategy With Interactive Video
    Home page videos typically don’t have a call-to-action beyond checking out the website for more information, but that doesn’t mean you can’t add a big punch of interactivity to your content. According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. Let’s take a look. Landing Pages.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Information] 5 Tried-and-True Tools for Growing Your Email List
    The goal of the description is to provide Twitter users with the context they need to share their contact information with you. For more information on Twitter's Lead Generation Cards, check out this resource. Do you want the bad news or the good news first? every year. and they might not be coming back. Still need some convincing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Information] 3 Marketing Lessons Learned in 3 Weeks
    Want more information on the mobile update? If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1.
  • SNAPAPP  |  FRIDAY, JUNE 12, 2015
    [Information] How Ecova Expanded a Campaign and Pre-Qualified New Leads With Interactive Content
    They were looking for a way to get more mileage out of their campaign, as well as gathering more information about their prospects’ utility data management practices. The Challenge. Ecova’s mission is to help their customers understand their energy usage and find ways to optimize. The Solution. The Results. Contact us today
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 10, 2011
    [Information] How To Create Marketing That Doesn’t Suck
    How to create Marketing that doesn’t suck: Focus on your buyers’ needs to be informed, entertained or to look better than the guy or girl in the next cube. Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. There. said it. “But how?”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 15, 2015
    [Information] Why Alignment is Critical For Today's CMO
    Do we share common vocabulary and information? 4. I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos " the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other."
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 27, 2012
    [Information] Overcoming Your Fear of Social Media
    The thought that someone out there might have more information than you do can be scary. Being active in social media requires self-confidence. Though many people give you tips about how to get started , I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear. Social Beings. Practice.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Information] Content Marketing and the War of Attrition
    Creating information that, simply put, is not helpful or engaging. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. The result.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Information] Facebook Says These Are the 15 Best Brands on Facebook
    Trial by Timeline analyzed Facebook users’ personal profiles, looking at who you were friends with, everything you had ever Liked, posted, or written, as well as all of your personal information. Anyone can sign the petition by going to TheMostPowerfulArm.com and allowing the website to access their basic Facebook information.
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 21, 2012
    [Information] How Does a Brand Become Social? #WeFirst
    We promise never to share your information, and of course, you can opt-out any time. Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  No Such Thing as “One Way”. Imagine Yourself at a Party.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Information] New Data Proves Why You Need to Segment Your Email Marketing
    where they live), demographic/personal information, interest types (i.e. So if someone visits your website and downloads an ebook on a particular topic, you could put them on a special list and send them more information about that topic, since you already know it interests them. The Importance of Relevance. The Power of Segmentation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Information] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Want more information about keyword research? Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” Leverage Keyword Tools. What do I mean? Final Thoughts.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Information] How To Get To Know The New SMB Buyer
    Layer on top of this the enormous changes in buyer behavior, the invisibility of SMB buyers in their sourcing for information, and new empowering technologies makes this endeavor a higher mountain to climb.  It is no wonder many executives are walking out of their meetings where SMB growth is identified as a top priority saying – now what ?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2016
    [Information] The Beginner’s Guide to Negotiating Without the Scare Factor
    This type of information can easily be found on websites like Glassdoor or Payscale. It’s If you’re buying a house, car, or other major purchase, curiosity will help uncover potentially advantageous information. Author: Alexandra Nation Picture this: rooftop happy hour with your group of friends. Your friends are a curious bunch.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 17, 2012
    [Information] 5 Surprising Uses for Marketing Automation
    This worked because it wasn’t all delivered at one time. I had the opportunity to digest the information, learn something and ask questions. 2. by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? Onboarding New Hires. What happens when you start a new job?
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Information] Traditional vs. Predictive Lead Scoring: Hard Math
    Once you know whether you can use lead scoring or not, there are 6 different types of data to use when you calculate the lead score: 1) Demographic Information. Furthermore, the sales leverage granted from information surrounding buying signals will translate into increases in sales close rates. So what is it? Retweet? email addresses.
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Information] 5 Case Studies: Using Interactive Content in Social Media
    By crowdsourcing information about the preferences community members, they learned about the habits of their users — (mmhm, awesome data!). With information about the style, color, and pile their audience members prefer, Alabama Outdoors gave themselves the option to refine offerings and their content plan over time. Boston Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Information] 7 ways to get employees to adopt your enterprise social media initiative
    by Mark W Schaefer Hey Mark, very informative and relevant article. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. Doesn’t that sound like an ideal work environment? This is a key idea. think.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 14, 2011
    [Information] Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
    This has become such a popular and fruitful business tactic that Twitter have included an entire section on how businesses can use Twitter to share information with interested potential customers, gather product feedback and build relationships with consumers, partners and influential people.  Time for a new phone system very soon.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Information] B2B data decay and list rental – buyer beware!
    Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To obtain the full report email me John.Coe@B2BMarketing.com ). Here are three examples of the incorrect information from phone verification done by Adeptpros:  (The last names of contacts are withheld for privacy reasons).
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 7 Social Media And Content Marketing Articles You May Have Missed
    While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 5, 2012
    [Information] Employers: New California Law and New NLRB Decision On Social Media
    Likewise, the NLRB’s Acting General Counsel called for more specificity and approved Wal-Mart’s policy that contained the following, easier to understand, language:  “make sure you are always honest and accurate,” and  “never post any information or rumors that you know to be false.”. Let’s start with the NLRB decision.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Information] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    Many will allow you to carry hours or work over to another month if you don’t use it all in a given month. 3) “Err on the side of providing me with more information.”. As a freelancer, my favorite customers were always the ones who gave me plenty of background information and context about a given project. know this from experience.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Information] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer. Almost all of our information comes from online and old fashioned books. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Food is important.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Information] [Video] A Surefire Way to Differentiate From Your Competitors
    Prospect, all the information you requested about our company is in this handout. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Information] Unconventional ways to find link building opportunities
    As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). Respond to Comments. Social Media Interaction.
  • SNAPAPP  |  THURSDAY, MARCH 6, 2014
    [Information] Round Three - Content Marketing Madness: The Battle For Content Supremacy – Vote Now!
    Informative Video                                                 3. Our Content Types Contenders: Guide:  An in depth collection of valuable information and best practices. When Apple hypes up the launch of a new product, then walks viewers through the features and benefits it’s exemplifying what can be done with informative video.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Information] Recruiting the Best Inside Sales Rep Candidates for your Business
    When researching events, make sure you have key pieces of information such as a candidate’s years of experience, number of candidates in attendance, and number of companies in attendance. All this information will help you to make a better determination of the right event for your available positions.
  • WRITTENT  |  WEDNESDAY, JUNE 11, 2014
    [Information] 7 Habits of Insanely Productive Freelance Writers
    You don’t want to sit down to write and then look up information on your topic. Don’t be afraid to include everything in your outline; you can pare it down later to include only the most relevant and interesting information. 5. Save You can change your daily routine to become insanely productive, though. Plan Ahead. Task List. Outline.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    When appropriate, you can even use Showcase pages as a way to organize your information. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Information] What Is Demand Generation? [FAQs]
    Common demand gen tactics that are inbound include blogs, social media, videos, podcasts, newsletters, and ebooks -- content-driven resources that establish your company as a thought leader, influencer, and information hub in your industry. What data should inform a demand generation strategy? Customers are the heart of our business.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Information] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Information] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Ad extensions are a great way to include additional information to your ads. If you’re only going to be able to run an ad on a limited basis, packing as much useful information about your business in your ad can make the difference. Keyword Selection. Try and focus on keywords that produce quality leads and conversions for you.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Information] 5 Event Ideas that Attract Customers
    Make sure you include all the necessary information in your email. If you’re hosting a physical event, include the full address of the venue, parking information, etc. Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. How to Get the Word Out.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] 6 Lessons to Help You Launch a Product Like Apple
    Be ready to deliver more information on the product via your website. This sounds obvious, and I suppose it is, but as soon as Apple finished its event, its website was running more detailed information about the new products. What lessons can we learn? Here are six things that spring to mind. Rehearse, rehearse, rehearse. Guess what?
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Information] Free Marketing for the Staffing Industry
    Marketing Strategy.   For more information, contact Haley Marketing at 1.888.696.2900. For Immediate Release. 11/13/2015. Williamsville, NY. Haley Marketing's Latest "Staffing Works" Free, Shareable Marketing Content Available. Jobless Claims Near 42-Year Low! Find the Right Fit – FAST! About Haley Marketing Group. Direct Mail Campaigns.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Information] Six Mistakes to Avoid In Selecting a Marketing Automation System
    And even happy references can provide concrete information about what worked well and not-so-well, how long it took to implement and what preparations were required, what kinds of surprises they had, and what they’d do differently. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Information] Link-Building Best Practices for Targeting a UK Audience
    For more information about following guest blogging best practices, including tips on crafting the perfect guest blogging pitch, check out our article, " 17 Foolish Mistakes to Avoid as a Guest Blogger.". Have you included all of the information they need to be successful at whatever it is you're trying to teach them or inform them about?
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Information] 35 Million Reasons To Say Thanks
    The way I see it, there are three groups to thank, inform and speak candidly to at this inflection point. I’ll do so now in no particular order: Customers. feel excited. time when I could only dream of the growth, learning and experience I’ve had since that absolutely instrumental journey in my professional career. Thank you for your support.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Information] 6 Different Ways to Organize Your Marketing Stack
    In this marketing stack, you can see how data flows seamlessly between teams and tools who use this information to constantly improve overall marketing efforts. 2. Want more information on building a martech stack? When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Information] Ensighten Transforms Web Tags into Rich Customer Data
    This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 Sounds like a Customer Data Platform to me. But I''ll get back to Tealium some other time.
  • SNAPAPP  |  MONDAY, FEBRUARY 29, 2016
    [Information] 3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization
    In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. who has a strong belief that the customer comes first, and understands that personas are one of the fastest ways to operationalize key customer information. Congratulations! So how do we get there?
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Information] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    Different buyers will be looking for different information personal to their roles and organization’s needs. Once you collect lead contact information and engagement data – this is where it all should live so that your sales teams can have visible insight into qualified leads and current customers. The sales funnel and content. Varied.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Supercharge your social media strategy by getting back to basics
    Review your content and platforms and ask “who are we talking to?”  “Will this audience feel that this information and relationship is built specifically for them?”. By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. What Happened? Tough words I know but hear me out. 
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Information] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    For ease of use, also include your website, phone number, and full contact information to make it as easy as possible for the reporter to contact you to learn more or follow up as needed. 2) Don’t Wait for the Media to Tell a Compelling Story. Can he or she easily extract the information they need from it? Snooze. Opening a new office?
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Information] Not Just for Data Geeks? Why Marketers Need to Know Excel
    With Excel, you can combine data from different sources and get information that analytics software alone can''t give you. You will be able to compare different data sets with each other and pull in more information from other sheets. What does that mean for us marketers? Excel isn''t just for the "data geeks" of the marketing world.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Information] Marketers Rejoice! Emoji Marketing is Here
    In an online space that is frequently limited by word counts, emojis convey more information in less space and are visually engaging at the same time. Not Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. Being Emo tional.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Infographics: Not Dead Yet
    Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis.
  • SAZBEAN  |  MONDAY, JUNE 4, 2012
    [Information] How to Be a Guru: 6 Paths to Blogging Stardom
    When it comes to content marketing strategy, the key strategic question is: how much information should you give away? Jay Baer outlined six ways that you can think about your content marketing and how much information you give away. And develop your authority as a guru in your blogging niche. So what’s the best approach?
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Information] It’s Not About Imitation, CopyCat or BandWagon Marketing
    What’s online becomes a part of our offline shopping with tools like: QR Codes:  cell phone users can scan for more information including special discounts, and. You can get that information by observing and by asking. It’s about where your people are and what they want.  It’s about the ones who pay to get it. News & Notes
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Information] Marketing is becoming the new R&D
    Now, the information-rich environment enabled by the net is transforming marketing into something more. Five years later, the information-rich environment enabled by the net is transforming marketing into something more. Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. News & Notes
  • CLIENT BRIDGE  |  THURSDAY, MARCH 15, 2012
    [Information] Content Marketing with Infographics
    Making sense of this information glut can be difficult. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. There's no shortage of data and content in this age. ” - Barbara M. Viral Capabilities.
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