B2B MARKETING TRACTION | MONDAY, OCTOBER 8, 2012
[Information] What is the Right Mix of Full-Time and Outsourced Marketing Staff
New Incite creates strategic marketing plans with detailed marketing tactics, marketing measurements and metrics, and budget information. comprehensive marketing plan that includes your marketing strategy and the marketing tactics that will accomplish your business goals and objectives is like a road map for a business. Please comment below.
HUBSPOT | TUESDAY, AUGUST 24, 2010
[Information] 23 Awesome SEO Blogs Everyone Should Read
SEOmoz Blog - SEOmoz has become the gold standard for SEO information and how-to articles. Outspoken Media - This team of bloggers discusses all aspects of search engine marketing while providing tactical information and industry commentary. Search engine marketing is constantly changing. Free Download: Learning SEO From The Experts.
MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
[Information] 9 B2B Social Media Errors to Understand Before Jumping in
Whether or not this information works to promote your overall business strategy. Your followers are looking for content that educates and informs them on a wide variety of industry data. Most businesses either already are, or are thinking about, taking part in social media. You didn’t do your background research!
CMO ESSENTIALS | MONDAY, MARCH 30, 2015
[Information] What Life in Modern Marketing Looks Like: 13 Personal Stories
turn to Twitter for information. For information, inspiration and spunk – I turn to a number of websites and the news. I get daily emails that offer insight on the news front ( the daily Skimm ), thought and leadership provoking tid-bits ( Simon Sinek’s daily newsletter ) and for what’s trending in marketing ( Mashable.com ).
BIZNOLOGY | THURSDAY, OCTOBER 11, 2012
[Information] Social Business: Facebook for the Enterprise?
random interactions with colleagues or business partners, typically providing or seeking information. Image via CrunchBase. But you can’t get the good without the bad. Why is that difference important? Think about this: how much REAL work you can actually do in Facebook? creating documents or diagrams. reading or reviewing documents.
B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 1, 2011
[Information] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
Accurate, manageable data that details the contact information of prospects who fit the ULD and ICP. You can read more about who attended here.). Frankly, I don’t know who walks away more enlightened – the marketers I was coaching or me. Every year, I receive a personal introduction to the struggles they’re facing every day.
AGILE B2B COPYWRITER | FRIDAY, FEBRUARY 11, 2011
[Information] The Science of Email Marketing
And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. In fact, there was so much great information I had to write a quick post to share with you some of the insights I gained and recommend that you go listen to it yourself. find data very interesting.
ENGAGE | THURSDAY, FEBRUARY 5, 2015
[Information] A Show-Don’t-Tell Approach to Content Marketing
Whenever someone asked me to explain content marketing, I’d try to nail down the perfect answer. “It’s about building a relationship with brands by offering them not just a product but also relevant information that’s related to that product,” I would say. Friends from college thought I made commercials. Guess what? They all got it!
WRITING ON THE WEB | MONDAY, FEBRUARY 14, 2011
[Information] Business Blog Writing: Come on, light my fire!
In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger.
FEARLESS COMPETITOR | SUNDAY, MAY 26, 2013
[Information] 9 Myths about BtoB Marketing by @billblaneyb2b
You have to know your customers and where they turn for information. (See earlier note on Buyer Personas. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. it’s time-consuming.
WRITING ON THE WEB | THURSDAY, JUNE 3, 2010
[Information] Content Marketing Institute Gives Best “How-to” Tips…
Content Marketing: Treat Your Information Like a Product. Content Marketing: You mean give away information without a pitch? There are two great blog posts over at the newly launched Content Marketing Institute blog. If you’ve haven’t subscribed to this yet, do so. Content Marketing Blogs: We made the list!
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Information] The "Three A's" of Nonprofit Social Media Engagement
Not only are you showing your appreciation, but you’re increasing the chances that they will share and retweet information about your org. Don’t be afraid to ask for Twitter usernames or other social URLs, and store them with other contact information in your donor database. Make your brand part of their personal brand!
VOICE-BASED MARKETING | MONDAY, OCTOBER 14, 2013
[Information] Ifbyphone’s Salesforce.com Integration Named One of TMC’s Products of the Year!
When a call comes in from an existing customer or prospect, Ifbyphone instantly triggers a screen-pop with information from Salesforce.com on the lead, contact, and organization. When a new lead calls your business, Ifbyphone creates a lead record in Salesforce.com and auto-populates the contact number, lead source, and other information.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 19, 2011
[Information] Nonprofits and Social Media: Why Technology Isn’t Killing Customer Service
Creating social media profiles, blogs and chats, in addition to your website, opens up the possibility of delivering more information to more people in a succinct fashion. Having an archived set of blogs also provides substance for customers seeking information. Social media opens a new door for contact with donors and volunteers.
CMO ESSENTIALS | THURSDAY, NOVEMBER 13, 2014
[Information] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
For systems to connect and share information, they must record and report consistent metrics across relevant channels, which also reduces the level of human error or biased business decisions influenced by interpretations. To be blunt, this idea is just wrong. Research shows that businesses effectively using customer analytics enjoy 10.5%
HUBSPOT | TUESDAY, JANUARY 6, 2015
[Information] How to Build an Unbeatable Content Marketing Plan
For instance, if you''ve been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. The Content Marketing Plan Basics. Target Audience.
FATHOM | THURSDAY, DECEMBER 19, 2013
[Information] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
Choosing sitelink, location and even app extensions will increase your click-through-rate, easily funneling your students to their desired information. What information are your students searching for and not finding organically? New Year’s Day means new resolutions. This increases efficiencies and your bottom line. Test, Test, Test!
SYNECORE | SATURDAY, DECEMBER 8, 2012
[Information] The Best Branded Content of the Week: December 8, 2012
It’s a tricky generation that uses all sorts of crazy lingo, but MTV helps to close the gap between generations by compiling a bunch of useful information in one single place. Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. See the result below.).
SAVVY B2B MARKETING | THURSDAY, MARCH 18, 2010
[Information] Save Time & Stress – Blog Editorial Calendar Template
These simple stats can provide valuable insights that will inform a stronger, more successful content plan and editorial calendar. Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. How do I create one? Sweet. Tragic.
BLUE FOCUS MARKETING | MONDAY, NOVEMBER 12, 2012
[Information] Socialized!: The Business of Building a Digital Network #socialized #socbiz
Contribute valuable insights and information to the community in ways that encourage participation and develop genuine relationships based on a genuine relationships based on an exchange of ideas. Harness information provided through customer feedback and crowdsourcing to improve your business output. Acknowledge the Revolution.
CHRIS KOCH | FRIDAY, MARCH 26, 2010
[Information] How to get others to blog
Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) so that buyers can consume the information in any form they choose. One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content.
VERTICAL RESPONSE | WEDNESDAY, APRIL 22, 2015
[Information] 7 Tips to Creating a Memorable Slogan
You want a slogan that tells your audience what your business is without any additional information. 6. What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. Nike). I’m lovin’ it (McDonald’s). Be consistent.
AVITAGE | WEDNESDAY, AUGUST 29, 2012
[Information] Rethinking Video
When you view television advertisements, or any video, turn off the audio and see how informative the visual elements are. When you think about video, do you consider it predominately a visual or audio medium? suspect most people would say visual. When we think video, we think camera. We think motion (video). Ries suggested a simple test.
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Information] Enough Already! 7 Marketing Predictions We're Tired of Hearing
Access to information has enabled in-depth pre-sale research that your sales team has no control over. People have always loved visual content -- heck, it''s even hard-wired into our brain to process it faster than written information when it pops up on our computer screen. About this time every year, something happens. Who knows?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Information] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
Bob wrote this great post including links to more information. Everyone talks about it. But the fact is: Very few sales and marketing team get along well. We hope our readers enjoy it, and more importantly, find ideas to improve business results. (by Bob Apollo of Inflexion-Point. You can read the original post here. ). Bob Apollo.
HUBSPOT | WEDNESDAY, MARCH 9, 2011
[Information] Facebook Updates Insights with Real-Time Analytics
Businesses that use any of the Facebook Social Pugins (Example: Recommendation Plugin located in the right sidebar of this blog) will be able to see performance metrics such as "Like" button impressions, rate of comments and a breakdown of interaction by demographic information. Like" Button Analytics. Marketing Takeaway.
VOICE-BASED MARKETING | FRIDAY, MARCH 21, 2014
[Information] What We Learned from Cars.com About the Sins of Digital Marketing
Before marketing and sales teams congratulate themselves too roundly for the leads they generate, they should be doing everything possible to ensure that those leads become sales, and that means routing inbound leads to the most qualified sales rep and ensuring that they have all the information they need to turn that lead in to a customer.
WINDMILL NETWORKING | MONDAY, MARCH 19, 2012
[Information] To Pin Or Not To Pin: How Businesses Can Use Pinterest And Reduce Their Legal Risks Of Copyright Infringement
This publication contains general information only and is based on the experiences and research of the author. Go ahead. Let yourself enjoy Pinterest. Pinterest is a pinboard styled social photo sharing website on which people can share what they find interesting and connect with people in the United States and abroad.
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 20, 2011
[Information] Content Marketing Strategies Conference Wrap Up
This said, listening to him talk about the power of curation and the need for marketers with limited resources to employ curation to help them become a valued informational resource for their audiences swayed me.a Last week I attended and presented at the Content Marketing Strategies Conference 2011 up in Oakland, CA. Sorry, Joe!
HUBSPOT | THURSDAY, JUNE 5, 2014
[Information] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
Supposedly, now you will be able to see how pins you create are doing -- which ones are driving impressions, clicks, and repins -- in addition to getting information on what people are already pinning from your website. Brand pinaholics, rejoice! Today, Pinterest announced two updates to get a little friendlier with brands. businesses.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 21, 2014
[Information] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs influence CEOs more than almost any other exec. CEOs are increasingly calling on CMOs for strategic input, according to the study.
WEBBIQUITY | TUESDAY, APRIL 3, 2012
[Information] 18 (of the) Best Web Analytics Guides of 2011
While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. You can click into each report to see more detailed information”) and explains why it’s important for marketers to measure video performance. The measurability of the web can be a double-edged sword. iPhone vs. Android).
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 12, 2013
[Information] 4 Ways LinkedIn is All-In for B2B Content Marketing
The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. The key ingredient to better content experience is relevance and as marketers move from information to insights they can create more relevant content. The context of LinkedIn is professional. LinkedIn Today.
DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011
[Information] Content Curation: The Oldest Media Activity
Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. With so much content and so many great sources, simply sharing great information (as if it is simple) isn’t enough. That is one of your objectives, right?
MARKETING INTERACTIONS | TUESDAY, NOVEMBER 2, 2010
[Information] Cold Calling with Content
It's the consistent effort made to provide valuable information over time that moves the relationship from cold to warm. In a webinar I did for Hoovers last week, I was asked if I thought cold calling had any value in today's business environment. But, given my background, a few things popped to mind immediately. Twitter.
BIZNOLOGY | MONDAY, JUNE 24, 2013
[Information] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
You want those people who find you to share information about your business with their friends, family, fans, and followers. Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year. Not next month. Size matters. Check it out.
MODERN B2B MARKETING | MONDAY, FEBRUARY 3, 2014
[Information] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
The advantage is that you can adjust your pace to match theirs, present information in sync with their unique questions, and take breaks when they need more time. Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. The disadvantage? So what happens?
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Information] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
Generally we take the traditional approach: we make an offer to our prospects and customers in exchange for their information so we can then target them with something else. In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. " Q.
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Information] Don’t Make Marketing Decisions Based on Bad Data
When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
B2B MARKETING TRACTION | THURSDAY, JUNE 6, 2013
[Information] How to Break Website Paralysis with Scientific Analysis
It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! The answer is Google Analytics. Contact New Incite today.
B2B MARKETING TRACTION | THURSDAY, MAY 3, 2012
[Information] Do’s and Don’ts for Re-Purposing Content to Your Blog
Contact us today for more information about our blog and social media consulting and services. It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful. Done right, your blog should add value for its readers. Content to Add to Your B2B Marketing Blog.
AVITAGE | WEDNESDAY, MAY 2, 2012
[Information] Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).
CLIENT BRIDGE | TUESDAY, SEPTEMBER 20, 2011
[Information] B2B Mobile Marketing Mistakes
Failing to Collect Additional Data Via a Mobile Campaign More information about your customer is always better, and mobile campaigns are a chance to collect new, detailed customer information. Mobile marketing is not just for business to consumer relationships. Reliance on PC-based Website Design a mobile optimized website as well.
CLIENT BRIDGE | THURSDAY, MARCH 17, 2011
[Information] Small Marketing Ideas with Big Reach
In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Flip Book To drive downloads of promotional material, design and distribute some information-light and image-heavy e-flyers and brochures. If so, they can share it quickly.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
Michele Martin : a tools and resources bubble chart divided into sections for “Gathering Information, “Processing Information, and “Acting on the Learning. informal learning (16). information architecture (5). Forrester Information To KM. Jay Cross (Informal Learning). About. Sessums.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 4, 2011
[Information] 6 Steps to Socialize Your B2B Selling
This information should be captured in your CRM contact record. The subject matter should be educational and informative with no trace of a sales pitch. A social approach does not alter the fundamental ingredients for B2B selling success: building trust and cultivating relationships. Create the Foundation for Social Selling.
SALES LEAD INSIGHTS | TUESDAY, MAY 10, 2011
[Information] Looking for a roadmap to more revenue? Read this book!
For years companies crafted and delivered their messages, which customers depended upon to make buying decisions - because it was the only information available to them. After purchasing and using your product or service, if approached correctly, customers are willing to provide information about their buying process: What drove them to buy.
BIZNOLOGY | TUESDAY, MARCH 27, 2012
[Information] Answers to Your Google+ for Business Questions, Part 1
Google uses all of your quasi-private, personal, and accurate “real name” information to cross-reference you with other data about you. Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.
BIZNOLOGY | THURSDAY, APRIL 5, 2012
[Information] The Rise of Content Strategy–What to do about Google killing SEO
But if you want a primer, read my article in Inform IT: “ Three Strategies for SEO Post Panda.”. I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I How is Google killing SEO?
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Information] This Old Website – 7 Unfortunate Realities
It was designed like a shopping mall with the pretty stuff up front and level upon level upon level of subordinate information, which pulled the visitor further in until they either found what they were looking for, or ended up in the copyright pages wondering why it smelled like a food court. Even the ones you forgot about. Sorry.
B2BBLOGGERS | WEDNESDAY, OCTOBER 19, 2011
[Information] A Focus On Revenue Is Not New Marketing Thinking
Ideally marketing should be informing our respective organizations which customers and prospects to target because as marketers we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. Peter Drucker is attributed with saying that ?Business
THE ROI GUY | WEDNESDAY, MAY 16, 2012
[Information] Value-Focused Content Marketing a Requirement
For more information on how Alinean tools can help reshape your content marketing to meet this challenge, click here to learn more. Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences.
MARKETRI | WEDNESDAY, NOVEMBER 30, 2011
[Information] Positioning, for What? Why Creating a Solid Positioning Strategy is Critical in B2B Marketing.
” This information is to be used to develop compelling Web copy – the kind of copy that clicks with the intended audience and drives action. There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. ” I agree!
MARKETING ACTION | WEDNESDAY, JANUARY 9, 2013
[Information] Grow Your Email Marketing List
Get information about: Gathering email addresses in the real world. People trade their email addresses and other information only in return for something they want. Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). Receipts. Events and tradeshows. Video.
HUBSPOT | TUESDAY, NOVEMBER 27, 2012
[Information] The 16 Most Important Social Media Updates of 2012
Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. So whenever you search for something on Google, it uses information from Google+ accounts in your results, including photos and updates that you or others in your network have shared. 11) Promoted Updates.
HINGE MARKETING | WEDNESDAY, JUNE 11, 2014
[Information] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
Content marketing is the process of producing informative and valuable content to help target audiences educate themselves on topics that are of importance to them (and happen to be related to your expertise). The key is providing information without directly promoting your firm. Marketing content is not content marketing.
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Information] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. I do not regard advertising as entertainment or an art form, but as a medium of information. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Quotes From the Graphic.
BLOG MY CALLS | MONDAY, OCTOBER 15, 2012
[Information] 5 Ways to Use Mobile Landing Pages for More Conversions
Mobile users do not want to be burdened with paragraph after paragraph of information. As most of you probably now know, we have a brand new partnership with mobile landing page company, Atmio. Their simple platform allows users to create mobile landing pages without any programming or developers. It is pretty slick and very cool. We agree.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, JANUARY 14, 2011
[Information] Let’s not have a Quor-gasm
Obviously there is value to sharing information on Quora. I mean, how can you argue with that? There I don’t like Quora. As far as I can tell I stand alone in this sentiment. Most people are. And I understand some of the potential personal and business benefits of Quora. Why does this creep me out? It’s already too crowded.
VASILE STOCIA | THURSDAY, FEBRUARY 5, 2015
[Information] Aspects of a Successful Digital Business Strategy
These days businesses can’t afford to ignore how the average consumer turns to the internet whenever they need information about a product, service, or business. Both large and small businesses will benefit from a well thought out digital business strategy. Continue Reading. Marketing business digital strategy
VIEWPOINT | TUESDAY, APRIL 16, 2013
[Information] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
My takeaways: Almost half the sponsors were, in fact, SaaS technology companies with a large number of those companies being what I call information enablement providers. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” For me, as an attendee and sponsor, Sales 2.0
HUBSPOT | WEDNESDAY, JUNE 12, 2013
[Information] It's All in Your Head: 9 Reasons You Can't Resist a List
We want facts delivered rapidly with information packaged in tiny, quick bites. We see so many PowerPoint presentations, in every context, that our brains (or what''s left of them) have been trained to consume information in bullet points. Her lists go viral and generate millions (I mean literally millions ) of pageviews. Look, friend.
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Information] How to Achieve the Right Blend of Art and Science for Marketing
Your “artists” will value data to inform their creative direction and your “scientists” will value being able to creatively tell the story behind the data. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership?
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Information] Getting Personal with Customer References: Matchmaking that Works
While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
ENGAGE | TUESDAY, NOVEMBER 19, 2013
[Information] Content is the New Clutter: Here’s How to Break Through
The rise of content marketing is closely tied to fundamental shifts in the attention economy. People are more distracted than they’ve ever been. That’s because there are more people competing for attention than ever before. Technology—particularly mobile, social and search—has put consumers in control.
HUBSPOT | WEDNESDAY, MARCH 11, 2015
[Information] The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
Competitor intelligence is a great asset to have on your side when developing content strategies, and can even help to inform your targeting strategies when it comes to paid advertising. 4) Find guest post opportunities. Wondering how your marketing blog ranks among the best in the U.K.? Looking for a list of the top 100 U.K. marketers.
MARKETING ACTION | WEDNESDAY, AUGUST 20, 2014
[Information] Did I Just Get a Google Penalty?
This informative article by Search Engine Land helps identify everything you need to know about bad links. Can I get a Google penalty for having more than one Google Plus page that contains different information? More information can be found in this article on Local U. To watch the on-demand webinar, just click the slide.
INSIGHTIQ BLOG | FRIDAY, MARCH 15, 2013
[Information] 3 Ingredients for Innovation: Story of the Barcode
And often doesn't come on the first try. A lot of work went into making the barcode a simple, reliable tool for communicating product information. Innovation is generally defined as: the introduction of something new. a new idea, method, or device. Many great innovations have come from the simplest ideas.
INBOUND SALES NETWORK | THURSDAY, JANUARY 19, 2012
[Information] Troubles Converting Qualified Leads Into Paying Customers?
With access to all the information they require, they are able to self-educate, discover vendors who might potentially solve their business challenges, and form opinions on which vendors are best for their needs. However, this has not necessarily meant an increase in potential sales opportunities. Not All Leads are Created Equal.
BIZNOLOGY | THURSDAY, MAY 31, 2012
[Information] Let your B2B content run free–the case against gating
The idea is that a B2B marketer should offer up the juiciest content only to those that “pay” for it with some contact information. Credit: Getty Images via @daylife. It’s not that I disagree with Ruth on principle, because I honestly think this is the first time I have ever disagreed with something she’s written.
HUBSPOT | TUESDAY, JULY 5, 2011
[Information] 3 Steps to Better Ecommerce Targeting and Remarketing
Visitors converting to sales are your eventual goal, but there is also the transaction of information. their contact information and answers to some qualifying questions) in exchange for something valuable to them -- the consumer (e.g. information about how to make their buying process simpler). Step 2: Use Landing Pages.
HUBSPOT | TUESDAY, JULY 31, 2012
[Information] 10 Companies That Totally Nail Copywriting
Take a look at another way they add a touch of whimsy to their informative writing: Their copy perfectly matches the playful image above, encouraging users to work and play just like those adorable little computers sketched above. You all know The Old Spice Guy, right? And do you know who is behind all of that marketing collateral ? Awesome.
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Information] Don’t Bury Your Best Work in the Back Rooms of Your Website
Content marketing is all about providing relevant, compelling, and easily accessible information to your prospective customers. If Your Visitors Have To Search for It, They Won’t. recently stumbled upon the website of such a company who is missing its primary content marketing opportunity. Let us get to know you inside and out.
LEADERSHIP | FRIDAY, FEBRUARY 21, 2014
[Information] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
billion portions of information are shared each day. Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
BIZNOLOGY | MONDAY, MAY 19, 2014
[Information] 24 reasons SEO and social media are inextricably linked
At a ratio of 2-to-1, consumers cite quality and depth of information as reason they use search and social media together (source: Octagon). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). That’s a big mistake. Did they teach you something new?
CLIENT BRIDGE | THURSDAY, NOVEMBER 15, 2012
[Information] Why Measuring Social Media ROI Is Difficult
56% of businesses say they struggle to efficiently capture and analyze information from multiple social media channels. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. 84% of B2B marketers use social media in some form.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 9, 2014
[Information] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading. Social Media and the Law
SYNECORE | FRIDAY, JUNE 27, 2014
[Information] What is Integrated Digital Marketing (IDM)?
They’re looking for content that informs, entertains, or otherwise adds value to their daily lives. Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy? Not unless they are integrated! brand.
SYNECORE | MONDAY, JUNE 16, 2014
[Information] 6 Reasons to Get Consistent With Your Content Strategy
The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. Research, strategy, writing, monitoring, measurement, more writing.the content marketing to-do list never ends!
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 20, 2013
[Information] Sales Prospecting Perspectives Weekly Recap - Week of December 20, 2013
She delineates how the influx of data is providing an opportunity for inside sales reps and managers to be more informed about customers and prospects. It''s the last Friday before Christmas, and the office is full of holiday cheer. But it''s still important that sales reps'' pipelines are in the clear. get over it.
HUBSPOT | TUESDAY, MAY 6, 2014
[Information] 10 Tips on Making Your Marketing Automation Less Robotic
Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have been terminated and replaced by armies of marketing automatons? The term “marketing automation" may make you a bit nervous. Are the robots taking over? Your campaigns are only as good as your list.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 24, 2014
[Information] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
Millennials Defy Hierarchy: The same study shows that Millennials prefer a less formal learning environment, allowing them to interact informally with the instructor and their peers. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. And the coolness factor is short-lived anyway.
TRADESMEN INSIGHTS | MONDAY, JULY 2, 2012
[Information] Ways to Optimize Your Blog for Professional Tradesmen
Professional tradesmen are always on the go, and I want to make sure they get what they want in short concise bits of information. For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Make your posts easy to read - use headings and bullet points.
REVENUE JOURNAL | THURSDAY, NOVEMBER 18, 2010
[Information] Are you committing Selling Suicide?
Only the most determined buyers make it through the maze of confusion, conflicting messages, and missing information. Every day I see companies committing Selling Suicide. It is so sad. read more.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
[Information] How to Build a Great B2B Community on Facebook
Star and highlight important information. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 16, 2013
[Information] 9 Mobile Apps Every B2B Marketer Should Try
The app helps you make sense of all today’s information-inundated digital world. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As Let’s face it: we’re tethered individuals, marketers perhaps even more so. Our mobile devices have become part of us. InTooch.
B2BBLOGGERS | THURSDAY, NOVEMBER 11, 2010
[Information] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
would like to become the ultimate thought leader in all things B2B marketing – including Twitter – but until I am, I follow a nonstop feed of ideas and helpful information from hundreds of B2B braniacs and maniacs. Or Does It? And join him tonight for #B2Bchat as our first guest moderator. You know it all. Do those describe you? Great!
CRIMSON MARKETING | TUESDAY, OCTOBER 21, 2014
[Information] Why Is No One Paying Attention to My Content on Social Media?
You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. There is no way anyone can actually see all of this in their lifetime, let alone each day.
HUBSPOT | THURSDAY, DECEMBER 8, 2011
[Information] Twitter Launches Brand Pages for Business Accounts
In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Yay! 2.
KEO MARKETING | MONDAY, FEBRUARY 9, 2015
[Information] Google Updates Structured Data Tools
So if you want Google or other search engines to see and share your information correctly, you need to make this a high priority. Structured data is a critical component of a successful search engine optimization strategy. Search engines used structured data markup to find and filter search results.
LEADER NETWORKS | THURSDAY, MARCH 4, 2010
[Information] When Cops Talk, Crimes Get Solved
Yes, you heard me correctly, there is an online community for Federal, State and Local Law Enforcement to share tips, information, crime fighting resources and connect with each other to advance the ability to catch a criminal. Social media's embrace by business is now commonplace. The world is a safer place now due to social media."
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Information] How the Third Wave of Media Is Transforming Marketing Content
As a society, how we watch, read, and consume information is fundamentally changing. News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. Listen for a second. Do you hear the cries and confusion? What's that?" you ask?
HUBSPOT | TUESDAY, JULY 13, 2010
[Information] Executive Summary: A CEO's Guide to Online Marketing
Email Marketing - On the web, an email address is an incredible piece of information. Does your prospect want the information you are sending them? It is a simple way to post interesting information about your industry and your business and collect comments from customers and prospects. Why Online Marketing Is Important.
SALES CHALLENGER | MONDAY, MAY 27, 2013
[Information] Should Reps Be Allowed to Exercise Judgment?
Consensus Building: Finding Mobilizers who can help move a sale forward takes careful assessment to know which stakeholders will be helpful in information gathering, and who can actually help a deal progress. The theme that ties the two is the importance of rep judgment.
B2BMARKETINGSMARTS | WEDNESDAY, JUNE 23, 2010
[Information] Four Rules for Communicating with the “Crazy-Busy Prospect”
In this post he invites his readers to a complimentary Webinar on Thursday, June 24 at 2:00 PM CST (that’s tomorrow) featuring Jill Konrath, author of “SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers (May 2010). I’m sure it will be a valuable and informative event.
SALES CHALLENGER | TUESDAY, JANUARY 29, 2013
[Information] 3 Customer Contacts Reps Must Engage
If that customer can’t answer, well, as a salesperson, give them that information (so, here’s what an operations person likely cares about based on my experience, X, Y & Z), or, if you don’t know, have them go talk to their operations folks to figure it out. Give But star performers look for customers that want to do more than just talk. They
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 8, 2013
[Information] Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success
The buyer provides his or her contact information in order to download the paper. It is followed up by the customary thank you email. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. Perspective. Having it can be powerful for your organization.
SAZBEAN | THURSDAY, AUGUST 12, 2010
[Information] Is Exit Rate a Useful Metric?
Outside of the conversion/eCommerce example, what if someone came to your site looking for specific information, found it on that page and then left. Not really anything. It doesn’t give you enough information to know what to improve. Exit Rate measures how many people left your website from a certain page. Yes and no. Thoughts?
MARKETING INTERACTIONS | WEDNESDAY, APRIL 7, 2010
[Information] No B2B Messaging Should Be Overlooked
If you require further assistance [from us] please visit us at [help.company.com] where you may find information on frequently asked questions and how to contact us for support by phone, email, or chat. I'm all for automation. Marketers can do so much more when they have it. How valued as a customer do you feel after that?
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[Information] 8 Tips for Marketing SaaS and Software in the Cloud
With software as a service, you can even see what features your trial users are actually using and are most interested in, and incorporate this information into your marketing and sales response (at the individual user level, leveraging marketing automation - you can even build feature usage into your lead scoring model to indicate sales readiness).