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  • SAZBEAN  |  FRIDAY, JANUARY 14, 2011
    [Information] Content and Fair Use Online
    That’s really a big part of what social networking is — sharing information with those in your network. Content curation is HUGE online. We all share links to articles, videos, pictures, etc. However, there’s a big difference between sharing links to content and republishing. Content
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Information] ASICS uses Facebook App to Find New Spokeswoman
    As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Information] The Drawbacks with Too Much Social Media Automation
    It’s very difficult to offer information that’s not available elsewhere, and people are on social networks to be social. Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. No Interaction. No Personality. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Time to Analyze your Content: What Worked and What Failed?
    If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 1, 2009
    [Information] ClickInsights: How to choose a white paper syndication partner?
    White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. What type of information do you collect on the registration form, and can I customize it to collect information that fits my lead definition? How do you market your white papers? IT Business Edge.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Information] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Albee: Get into the nitty-gritty details and provide helpful information about solving problems that specific prospects care about. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Well, that’s the point, really.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Information] Cool Stuff Manufactured in America
    You will find lots of useful information on their site and if you like, you can join and get involved. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Click here to view the embedded video. Click here to view the embedded video.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
  • MARKETING ACTION  |  MONDAY, MARCH 17, 2014
    [Information] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    Important information is less likely to get lost. And time-savers such as alerts and triggers can be set up to inform sales and marketing teams about important dates, events, and commitments. Close more deals: Increased access to real-time information means increased sales. What Can You Expect From Marketing Automation? license.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Information] Three Tips for Improving Content Marketing ROI
    If you force people to give you their information for content that is too product-focused or salesy, they will resent it. 'Content marketing is now a way of life for B2B businesses. Obviously the best way to do this is to generate valuable, engaging content. Put High-Value Content Behind Registration Forms. Content shouldn’t be a dead end.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Information] How Pandora Leverages Personalization in Email Marketing
    In every email that Matt sends, he tries to include a personalized bit of information pertaining to the user's playlist and previous activity on the site. In order to truly engage with your email subscribers, you have to use the information they shared with you. Are you a Pandora listener? Know Your Business. Really granular, we hope.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Information] Set the Record Straight: Marketing Automation vs. Email Programs
    By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. From that we downloads another case study; this time the web form asks a little more information, like company name and job title. Standard email programs are limited in identifying hot prospects.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
    For example, where are consumers and what are they doing while they are seeking the information? Only collect information you intend to use to create a more relevant experience. Having a SoMoLo marketing strategy makes it easy for consumers to find anything related to your business. Must-Have’s in any SoMoLo Strategy: 1. CONVENIENCE.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Information] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Use this information to discover how to set the direction and focus of your small business brand. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Information] How to Use Web Analytics to Become a Better Marketer
    Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Additionally it will give you the information to know if social media is actually working and which email campaigns are driving traffic. Ways To Leverage Web Analytics to Become a Better Marketer.
  • VISIONEDGE  |  WEDNESDAY, JULY 11, 2012
    [Information] Creating a Strategy Roadmap for Marketing Operations
    Once you have the information from the first step, the next step is to assess the current marketing operations capabilities and performance and to compare this against other marketing operations practitioners. 'Not long ago few B2B companies had a marketing operations function. Lead the charge for marketing performance measurement processes.
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] The Five Metrics that Must be on Your Marketing Dashboard
    Again, we can use this information to reallocate the budget to ensure that marketing is contributing to each of the business outcomes identified by the senior leadership team. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?”
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Information] 7 Tips for Using Buyer Personas in Lead Nurturing
    Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Information] Best Twitter Guides, Tips and Tools of 2010
    What types of information are worth sharing, beyond blog posts? You might gain information, competitive intelligence, insight,  a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Which companies are really succeeding on Twitter, and how are they doing it? Tweetvolume.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [Information] Forget the C-Suite, the Money’s in the P-Cube
    The P-Cube takes its strategic priorities (we hope) from the C-Suite so you may find some of the hot buttons for procurement in that information. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. An ugly pen and pencil set?
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Information] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Social Media Marketing Tips, Tactics and Guides.
  • VIDYARD  |  TUESDAY, MAY 6, 2014
    [Information] How to Use Video to Close More Deals
    Based on these numbers, decision makers, including c-level executives, are not only watching video, but also find it persuasive enough to continue on through the sales funnel seeking even more information. The fusiform facial area causes us to look at faces to gather information and assess credibility. Leads Love Videos.
  • 3D2B  |  TUESDAY, MARCH 4, 2014
    [Information] What Your Optometrist Can Teach You About Email Marketing
    The doctor gains a little more information about your eyes with each test, and discovers the best prescription to help you see more clearly. For more information about 3D2B, visit www.3D2B.com or call +1 718-709-0900 or +39 06 978 446 60 (EMEA). 'A/B Testing for Eyes and Email. Test, measure, and optimize with A/B testing. Open Rates.
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Information] 3 Tips for Building an Effective Landing Page
    An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. Prospects click on call to action buttons because they expect to receive information that a CTA button says the next page would provide. What is considered an effective landing page ?
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Information] Thoughts on the History of Social Networking [Infographic]
    Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). Digital social networking started the day that two computers could communicate with each other and send messages between people. News & Notes
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Information] Stop with the 4 Letter Words!
    So stop with the argument that they want technical sales information. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client.   Which is fine. 
  • B2B VOICES  |  FRIDAY, MARCH 2, 2012
    [Information] Let’s Talk Social Media: We Agree to Disagree
    While financial services can’t produce the beautiful images that car companies can in social media or sell products like coffee shops and clothing stores, we can develop the ideas and social currency that many people rely on to make informed decisions. You can view my presentation at SlideShare. Is Facebook just for friends?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    What were talking about here is how do people gather and process new information and develop new skills and knowledge as a result. For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. The Bamboo Project Blog. Mine is here. This isnt an LMS or a VLE. PLE is for learners.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Using Pinterest to Build Your B2B Brand
    Most B2B organizations aim to own certain SEO terms and host information about those terms on their websites to drive link traffic and increase their Google search value. Magazine , it is mandatory to have sufficient information on your profile about your business. Some are skeptical that their audience even spends time on Pinterest.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Information] B2B Company Websites
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. The challenge is serving diverse contact and information needs. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Information] Google AdWords' New Ad Rank Formula: What You Need to Know
    An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. 'In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Information] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    It usually gets asked by an admin assistant or a trusted influencer who is responsible for gathering initial information. They may not know and/or be authorized to discuss additional information about their website redesign. A New Year and a new website mean new leads and sales opportunities. Content comes before design.
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Information] 4 Ways Bloggers Can Keep Their Content Fresh
    It’s fine if you think newspapers are dying and that information on what’s going on in the world is gleaned better online than in any other form. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Surprise Yourself. Bottom line?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] Programmatic Audience Development Global Trends [White Paper]
    The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. 'The proliferation of data and technology is reshaping the media business. Programmatic audience development is an active build for marketing organizations. and U.S.-based
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Information] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    think you will find the following information valuable, which Circle S Studio also emphasizes in their infographic: Essential Components For A Successful B2B Online Marketing Program. 'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy.
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Information] Infographic: Online Advertising Trends for Education
    But if you’d like to stay, I’ll offer up some suggestions on how you can utilize this information: Online Advertising : Over 50% of inquiries come from Google/Bing. 'This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. What does this mean?
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Information] How Social Media are Challenging the Old Media Business Models
    There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes.
  • E-QUIP  |  MONDAY, AUGUST 11, 2014
    [Information] What Client Surveys Tell Us
    Clients depend on timely information and updates to meet internal deadlines, manage budgets, satisfy reporting requirements, and allocate time and resources. 'I''m in the midst of doing another client survey, this one the sixth I''ve performed for a very successful engineering firm and long-time client of mine. This is stating the obvious.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Information] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Information] 15 things marketers should stop doing and thinking in 2011
    Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 25, 2012
    [Information] Mobile Apps a Must-Have for the Hospitality Industry
    Corporate Travel Report: Market Size and Technology Trends report, 51% of US travelers access travel content on their phones, while four of every five travelers access hotel and airline information. Mobile apps, on the other hand, are specifically designed for smartphones and tablets, and, according to PhoCusWright’s U.S.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Information] 17 (of the) Best AdWords and SEM Guides of 2011
    Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline. 
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Information] Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs
    For more information on Provocative Selling, click here. Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Information] A 13-step crash course in digital marketing
    'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Is the Internet destroying your culture … or creating it?
    Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering  culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.&#. Now, I make my own newspaper. Tweet This!
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Information] Social Media Marketers: Are You Getting Social Media Wrong?
    People are active in social media to get caught up with friends and get updates to information that matters to them. The net-net is that I believe many in social media marketing are getting too caught up in the “ROI of social media” and a short-sighted view of social, forgetting about the much bigger issues at hand. ” 3.)
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Information] The Truth and (Unintended) Consequences of Our ‘Likes’
    Technology and society’s desire to preserve and share every moment has created a seemingly infinite trove of information. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. 'SXSW took a noticeably different tone this year. The danger?
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [Information] Is the era of PR over?
    On the contrary, they asked me to explain the story I was working on and supplied that information to the CIO or their subject matter experts prior to the interview. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. Guard dog PR. Placement PR.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Information] Introducing Seed Nurturing
    Seed nurturing is the process of building relationships with qualified prospects before you have their contact information. Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. This is where seed nurturing comes into play.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Information] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    If it’s just a bunch of vague buzzwords and non-essential, self-congratulatory information you came up with on the fly, you’re wasting the interested party’s time. Then nobody thinks about it ever again because you’ve all got more important things to do. ” moment from leadership, or what have you.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 9, 2013
    [Information] Keeping Up with KoMarketing: Team Updates, Events & More
    There’s always really great information being thrown around. Coming to Boston and want some insider city information? 'With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. As a U.S What’s Next?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    Jason kicks off the session with some background information about why visual is important. We don’t have time to read everything we want information about. Infographics: Telling an informative story through images–a whitepaper, webinar, or blog post can be turned into an infographic. Pretty cool. So what is the solution?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Information] Benefits of Online Surveys for B2B Marketers
    Today, B2B marketers have a new option for gathering this information – online surveys. Having this type of instant data gives marketers the information they need, when they need it. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Real-time data results. Automated reporting.
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Information] Is Twitter a Dying Social Network? #MKTGdebate
    How do users work through the clutter to extract the information that interests them? Do you know any additional stats that would help inform the debate? Every so often, someone will pose a question about whether or not Twitter is dying. But how much does all that contribute to the strength of Twitter as a social network ?
  • ANNUITAS  |  WEDNESDAY, APRIL 23, 2014
    [Information] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 31, 2011
    [Information] Sales Leadership: Making Monday’s Marvelous
    Have your information ready, make the meeting worthwhile, positive and set the tone for your desired culture. Sales Leadership: Making Monday’s Marvelous. However, as a sales leader you need to be prepared before that alarm goes off on Monday. had also set aside my clothing for Monday and after a final packing of few items, I was on my way. 
  • E-LIGN  |  MONDAY, JULY 29, 2013
    [Information] 4 Tips to Advertise Your Local Business Online
    Potential customers will also see promotions, pictures, videos and any other information you provide. 'When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. While these forms of advertising have their place, they aren’t as efficient or measurable as online marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Information] B2B Marketing Survey Says Email and Twitter Work
    As usual, I have to provide information about the source of the survey, which few bloggers ever do. 'A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Contact New Incite today.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Information] Countdown for a Successful Rolling Product Launch
    Establish credibility with your stakeholders by sharing information and asking questions. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. I’ve included some of them in my countdown.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 6, 2012
    [Information] 5 Reasons Your B2B Website Visitors Don’t Trust You
    Your company history doesn’t include information about the last five years. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Improve Service with a Customer Touch Point Map
    They will like you more for the effort and you will get information you may not have known before. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. “What’s that?”
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Information] Tried and True Techniques for Fusing Offline and Online Marketing
    QR codes enable mobile users to easily access the information/web page you're trying to direct people to. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. It's okay to balance your blog content with information about your product or service. Create Calls-to-Action. Great!
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Information] The Top #Nifty50 Men Writers on Twitter for 2013
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. So without further ado, here are the 2013 #Nifty50 Men!
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Information] City Analytics: How Chicago Leads the Pack in Big Data
    United Airlines provided some fascinating insight into how they are saving $16 million a year in their transference of “flight bag” information—the 40lb bag of manuals and safety documentation required by the FFAA to be aboard every aircraft—onto iPads. Go Cloud! What purpose does all this data serve? Data for the People. General
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Information] Twitter Launches Tailored Trends, Making Newsjacking Even Easier
    This allows for hyper-localization of the information, and the elimination of trends about things that have never been present in your network's radar. Step aside, Facebook -- today's most notable news update is coming out of its northern California competitor. So, what exactly are Twitter Tailored Trends? Image credit: cuttlefish
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Information] How to Maintain Great Content Curation
    Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. Here are a few tips to help you get started. Participate in Your Community. Don’t Automate.
  • MEASURABLE MARKETING  |  FRIDAY, NOVEMBER 25, 2011
    [Information] What Google's Search Algorithm Update Means For Marketers: An Interview with Dan Biggs, Digital Strategist
    Basically, sites that provide the most up-to-date information about any topic will get more prominence. Many of you have heard of Google's recent. update to its search algorithm. The search algorithm change has caused. quite a stir in the SEO space, and many marketers (some of which are undoubtedly. Dan, the ever-talented (but always humble!)
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 20, 2011
    [Information] A Buyer Persona Template for the B2B Marketer
    With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Infrastructure. Process Planning. Program Execution. Measurement. Map your content. Measure and share your results. couldn’t agree more. Who’s Involved in Creating Personas.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 12, 2010
    [Information] Mapping the Buying Process - A Framework
    One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
  • BIZNOLOGY  |  TUESDAY, JANUARY 11, 2011
    [Information] Advice for e-Commerce Companies for 2011
    It's impossible for experts to give you customized advice without knowing your situation, but when you pack this much information into one page, it's likely that some of this advice will be perfect for you. Image via Wikipedia. You'll have to scroll fairly well down the page to find me, but don't do that. Commerce internetmarketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Information] When did leadership become a dirty word?
    by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. 'When I was in graduate school I took a class that examined the qualities of leadership. was completely wrong. Well, wait no longer. by Mark W.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Information] Lead Generation Effectiveness – What Works and What Doesn’t?
    believe inside sales is the new model for dealing with the well-informed B2B buyer of today. 'When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of July, we can help you plan for August.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [Information] Why Marketing Made Simple TV beats the pants off Find New Customers
    For more information on sponsorship opportunities, download the new Press Kit.). 'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. Let’s examine those. It’s simple. cannot do both.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Information] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    Buyer Personas are all about discovering new information. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. According to MarketingProfs, 9 out of 10 companies are doing content marketing in 2013. ” So what are B2B sellers to do? Think about it.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Information] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    Spend some time going over your database to ensure the information is correct. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. Thanks Ardath.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Information] The Importance of Thinking Outside-In
    Where do they turn for information? Lead Generation Companies | Think Outside-In rather than Inside-Out. As I browse B2B websites, I’m struck by a very common mistake I see over and over. estimate. as many as 9 out of 10 companies think Inside Out today. Inside-Out means you look at buyers through the lens of the business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Information] 20 Inspiring SlideShare Presentations Every Marketer Should See
    Check out the SlideShare below from Desk to get a better picture of how customers act with much more information and communication at their fingertips. In just 17 slides, you get all the information you need to know! 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some just give down-to-earth advice.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Information] Measuring the ROI of Trade Show Event Marketing
    Nicole: “A vast amount of information is typically housed on company websites, so most marketing activity is designed to drive online traffic. Nicole recommends: Directing new leads from the event to a newly created or existing landing page with specific information, forms, or download options. Why Events Matter. Online Activity.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Information] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Your small business strategy should aim to engage your end user by providing up-to-date information on the topics they need to know, even if they aren’t perfectly aligned with your product. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Information] The Go-to Guide to Creating Email Newsletters People Actually Read
    It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. As a marketer, having this information up front will help diminish your unsubscribe and spam rates, as well.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Information] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Some donors may have a preference on the types of information they''d like to receive from your organization. There is a wealth of information online about generational giving trends. Nobody? Still no one? 4) Program Interests.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Information] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    For further details, announcements, and information on the forum’s agenda, please visit the Social Business Forum website. And stay tuned to the Blue Focus Marketing blog and Twitter feed  for more information and content relating to the forum in the coming weeks. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 2, 2011
    [Information] Is Your Business Making Any of These 5 Common Twitter Mistakes?
    As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you’d think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public.  What information and communication do they want to hear? 
  • MARKETING ACTION  |  THURSDAY, OCTOBER 10, 2013
    [Information] “Why” is the Marketer’s Secret Sauce: 5 Buyer Persona Insights
    These insights give you the information necessary to create content that’s persuasive and relevant, that helps buyers trust your company and believe you can solve their problem. But by understanding WHY they shun you, you can make an informed decision about whether or not it makes sense to target them. Or why they don’t? Ummm, kinda.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Information] 4 ways to keep a blog on schedule
    However, creating unique, entertaining, informative, and relevant content takes time. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. Create a Schedule.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Information] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Most people are like me; they tend to spend more time on websites that are visually appealing, easy to navigate, and easy to find information that speaks to their precise needs and interests. 'Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Information] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Sales lead management starts with management generating and capturing leads from all sources, fulfilling information requests and delivering them to the sales channel and tracking follow-up and sales results to measure marketing return-on-investment. Simply fulfilling a request is not the answer, but yet many companies do just that.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Information] The Future of Video Marketing: My Top 10 Predictions
    Inform the media of an event. Video marketing platforms can help  with detailed, accurate information about your video assets and soon every marketer will consolidate their video analytics with marketing automation and CRM data. The future of the Internet is television. There has been a shift in living room media.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 13, 2014
    [Information] The Importance of Customer Preference
    There is a reluctance to ask consumers for more information based on a generalized anxiety about privacy. Study after study has shown that when consumers perceive genuine value they are ready, willing and able to share personal information. They are one-way streets masquerading as two-way relationships. But this is a fake-out.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 2, 2013
    [Information] Take a Lunch Break With 4 Great Mobile Marketing Case Studies
    46% of mobile users say they are unlikely to return to a website they had trouble accessing from their phone 1.Visitors to mobile site could access general information, but couldn't perform basic transactions such as booking hotel rooms or show tickets. 'Happy Friday, everyone! This week’s focus is all about mobile. Vegas.com.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Information] Three Myths and Realities of Client Newsletters
    Each issue involves a frustrating hunt for timely information of genuine interest. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. MYTH #1:        Your B2B Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a newsletter.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Information] Four Steps to Defend Against Audience Commoditization
    Publishers are sitting on this information and it has value to their advertisers.  As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers.  What do I mean by audience commoditization in this case?  Sell engagement.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 27, 2011
    [Information] Reporting from Forrester's Marketing Forum
    Online and offline channels are beginning to blur, as traditional media become interactive and digital media mature beyond information and transaction. Quaero recently sponsored Forrester's Marketing Forum 2011. As always, the Forum provided marketers with a great deal of food for thought. You can read some of the contributions here. Be sly."
  • SALES LEAD DYNAMICS  |  TUESDAY, APRIL 5, 2011
    [Information] Publish or Perish. Become a Thought Leader.or Else
    You can publish your own articles on the web via email broadcasts to your own mailing list, posting them on your website or blog or submitting them to the thousands of independent websites, ezines, and blogs eager for fresh content to inform or entertain their visitors.”. In academia, it’s “publish or perish.” Thought leadership” (a.k.a.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 20, 2010
    [Information] Maximizing the Time Value of Content
    They’re already inundated with information overload from countless other companies pushing their messages.  We all know about the time value of money.  Getting money today is worth more than getting money tomorrow.  The implications of this lesson for content marketing professionals is profound. Pithy comment from more detailed advice quote”.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Information] Five Steps to Effective B2B Inbound Marketing
    The more your audience trusts you and the information provided to them, the better your chances of earning their business. Armed with this information, include these keywords in your online content. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. Create a Blog.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Information] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    30% of Google searches are for local information. As a result, Google and other search engines have made it easier to find local information. Along with answering user-initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits.". Let me explain.
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