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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Supercharge your social media strategy by getting back to basics
    Review your content and platforms and ask “who are we talking to?”  “Will this audience feel that this information and relationship is built specifically for them?”. By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. What Happened? Tough words I know but hear me out. 
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Information] Segmentation Ideas for Nonprofits and Member-Based Organizations
    This is useful information for creating targeted marketing campaigns. will assume your member database has basic fields for filtering, such as name and contact information, member type, last donation or membership paid date, etc. What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess?
  • WRITTENT  |  WEDNESDAY, JUNE 11, 2014
    [Information] 7 Habits of Insanely Productive Freelance Writers
    You don’t want to sit down to write and then look up information on your topic. Don’t be afraid to include everything in your outline; you can pare it down later to include only the most relevant and interesting information. 5. Save You can change your daily routine to become insanely productive, though. Plan Ahead. Task List. Outline.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    When appropriate, you can even use Showcase pages as a way to organize your information. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Information] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    For ease of use, also include your website, phone number, and full contact information to make it as easy as possible for the reporter to contact you to learn more or follow up as needed. 2) Don’t Wait for the Media to Tell a Compelling Story. Can he or she easily extract the information they need from it? Snooze. Opening a new office?
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Information] From “digital first” to “digital everyone”
    Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Information] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Ad extensions are a great way to include additional information to your ads. If you’re only going to be able to run an ad on a limited basis, packing as much useful information about your business in your ad can make the difference. Keyword Selection. Try and focus on keywords that produce quality leads and conversions for you.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Information] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Can that inform future content creation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. What is the content’s focus? Once a week?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Information] 8 Content Marketing Ideas You Haven’t Tried
    If you can’t share hard numbers, focus on momentum and value-based information, such as how your new customers are leveraging the solution for specific tasks. 6. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Have you flawlessly planned and executed white paper campaigns? Tap the wisdom of your company’s own crowd.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Information] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! link]. link].
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Information] Six Mistakes to Avoid In Selecting a Marketing Automation System
    And even happy references can provide concrete information about what worked well and not-so-well, how long it took to implement and what preparations were required, what kinds of surprises they had, and what they’d do differently. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Information] Marketers Rejoice! Emoji Marketing is Here
    In an online space that is frequently limited by word counts, emojis convey more information in less space and are visually engaging at the same time. Not Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. Being Emo tional.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Information] 35 Million Reasons To Say Thanks
    The way I see it, there are three groups to thank, inform and speak candidly to at this inflection point. I’ll do so now in no particular order: Customers. feel excited. time when I could only dream of the growth, learning and experience I’ve had since that absolutely instrumental journey in my professional career. Thank you for your support.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Information] 6 Different Ways to Organize Your Marketing Stack
    In this marketing stack, you can see how data flows seamlessly between teams and tools who use this information to constantly improve overall marketing efforts. 2. Want more information on building a martech stack? When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Information] Ensighten Transforms Web Tags into Rich Customer Data
    This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 Sounds like a Customer Data Platform to me. But I''ll get back to Tealium some other time.
  • SNAPAPP  |  MONDAY, FEBRUARY 29, 2016
    [Information] 3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization
    In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. who has a strong belief that the customer comes first, and understands that personas are one of the fastest ways to operationalize key customer information. Congratulations! So how do we get there?
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Information] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    Different buyers will be looking for different information personal to their roles and organization’s needs. Once you collect lead contact information and engagement data – this is where it all should live so that your sales teams can have visible insight into qualified leads and current customers. The sales funnel and content. Varied.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Information] 11 Tips to Help Improve Your Brand's Communication Strategy
    Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections. People often prefer a connection over information. As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Infographics: Not Dead Yet
    Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis.
  • SAZBEAN  |  MONDAY, JUNE 4, 2012
    [Information] How to Be a Guru: 6 Paths to Blogging Stardom
    When it comes to content marketing strategy, the key strategic question is: how much information should you give away? Jay Baer outlined six ways that you can think about your content marketing and how much information you give away. And develop your authority as a guru in your blogging niche. So what’s the best approach?
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Information] It’s Not About Imitation, CopyCat or BandWagon Marketing
    What’s online becomes a part of our offline shopping with tools like: QR Codes:  cell phone users can scan for more information including special discounts, and. You can get that information by observing and by asking. It’s about where your people are and what they want.  It’s about the ones who pay to get it. News & Notes
  • SAZBEAN  |  TUESDAY, MAY 22, 2012
    [Information] Marketing is becoming the new R&D
    Now, the information-rich environment enabled by the net is transforming marketing into something more. Five years later, the information-rich environment enabled by the net is transforming marketing into something more. Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Information] Five Reasons to Begin Podcasting Today
    Everyone absorbs information in different ways. It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. In walks the podcast. News & Note
  • CLIENT BRIDGE  |  THURSDAY, MARCH 15, 2012
    [Information] Content Marketing with Infographics
    Making sense of this information glut can be difficult. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. There's no shortage of data and content in this age. ” - Barbara M. Viral Capabilities.
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Information] Social Media for Introverts – By Paul Grabowski
    Company websites abound with individual profiles, v-cards, and the latest information on business deals, educational backgrounds and the obligatory memberships in professional/civic organizations. The new emphasis in the world of individual professional business development is the use of social media to build ones networking presence.
  • CONTENT STANDARD  |  TUESDAY, APRIL 19, 2016
    [Information] Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
    The existence of a file, or even the file’s content, doesn’t always convey enough information, as is often the case in simple file sharing apps. With large teams, increasingly working remotely, relaying this information is critical for efficient and effective communication. Accessibility. Let me explain. belong in our app).
  • CHRIS KOCH  |  FRIDAY, APRIL 8, 2011
    [Information] How do you know when you’ve reached the next level in social media?
    Basic social media governance has been established. I’ve yet to see a B2B company have any success in social media that doesn’t have a social media policy, at least some training, and an informal social media center of excellence. The great thing about the experience was that this company is already doing social media. That got me thinking.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 5, 2012
    [Information] What is Social Writing?
    The “social” part of writing, to us, means that it has value  (information, storytelling, emotion, etc), that people  want to share it with others, and, from a technical standpoint, you’ve made it easy for them to do so. However, writing and text-based content is still highly valuable. What do you think? Related articles.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 24, 2015
    [Information] 5 tips for hiring contractors
    It’s important to provide this information for contractors to help them “get” what your company is striving to achieve. Sometimes there just aren’t enough hours in the day when it comes to completing tasks for your business. Before you hand out assignments to contractors, however, you should first consider these tips: Get it all in writing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Essential Insights You Can Uncover Using Twitter Analytics
    In future upgrades, it would be awesome to see more demographic information, with the ability to drill down into data and even overlay demographics. If I were running specific promotions, I''d be interested in the Conversions information available in Twitter Analytics. and that''s about it. What are their top interests?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Information] 7 Tips for Using Buyer Personas in Lead Nurturing
    Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Information] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    This is accomplished over time by providing helpful, useful information that will serve your readers at every level – emotionally, rationally, and logically. Make it a point to keep the company informed of your progress. hidden or not easily recognized danger or difficulty B. Corporate blogging is not a one time event. Have some.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Information] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    It's a win-win -- both for the content creator and the audience that craves information in its desired format. Jon Meck, Technical Marketing Manager at LunaMetrics: Go Beyond Hit Counting - Making Analytics-Informed Marketing Decisions. See something that strikes your fancy? Come join us from November 8-11 in Boston. Stunts. Pranks.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Information] The Next Generation of Marketing Technology from a VC Perspective
    There’s so much information about each and all of us out on the web now, out in the digital domain.”. This information is particularly impactful when it comes to learning more about your customers. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Who are the thought leaders you follow?
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Information] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    If your webinar platform tells you when viewers are multitasking, block or tune out that information. Instead, remember at all times that your top goal is to be engaging and informative. This series of six tips is for the presenter who wants to hone their skills and raise their game. Encourage interaction. Lectures are boring. license.
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 29, 2010
    [Information] Do you care about “the small people”?
    After meeting recently with President Obama to discuss the Deepwater Horizon oil-spill disaster, Svanberg informed the world’s media, “We care about the small people. Guest blog by Jurga Zilinskiene , Today Translations. hear comments sometimes that large oil companies, or greedy companies, don’t care.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 7, 2010
    [Information] Offline interactive: the strange rebirth of direct mail
    People aged 35-44 are 58 per cent more likely than the general population to ask for further information as a result of receiving a direct mail pack. In the context of email, the equivalent is live transactional information. But we capture the equivalent information routinely in the case of email. Its name? Direct mail. Or both.
  • HALEY MARKETING  |  TUESDAY, JULY 5, 2016
    [Information] Nextaff Takes the Next Step With a New Website
    The robust and modern new site features a long scrolling homepage that quickly informs visitors of Nextaff’s services and differentiators, presenting them in a striking, yet purposefully subtle, design that puts a twist on traditional staffing site imagery with close up or blurred photos that act as enhancements, rather than distractions.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Information] Event Marketing Maintenance Release
    This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. Fixes. This was also happening in the Event Details section and both issues have been fixed.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Information] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    They decided to combine their corporate and community sites into a single source of information and engagement for their members. The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. How You Can Use Customers'' Content.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Information] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Probably not often, but messaging this way, especially on social media, is simple, straight to the point, informative, and delivers results. Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. So what’s a marketer to do?
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Information] Is your SEO content suffering from Useless Box Kit Syndrome?
    Instead of reading the “same ole, same ole” on your site, they’ll be presented with the information they need in a fresh and interesting way. Your company is blogging on a regular basis. Your site has all the social media bells and whistles. The video shows a black box with a switch on top. The box looks cool. White papers? Product images?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 15, 2015
    [Information] Why Alignment is Critical For Today's CMO
    Do we share common vocabulary and information? 4. I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos " the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other."
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Information] Savvy Speaks: Tips for Engaging in LinkedIn
    Beyond the obvious step of keeping your profile current and offering links to valuable information that showcase your expertise, use the link between LinkedIn and Twitter to update your status with tweets. How do you use LinkedIn to your best professional advantage? The Savvy Sisters share their best tips: Stephanie. Jamie. Wendy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Information] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Information] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    The amount of digital information created worldwide, tagged, and shared has grown 9-fold in the past five years, and should quadruple again by 2015. 4) Short form is hot. Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. At the end of 2012 there were 2.4
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Information] Aligning Marketing and Admissions to Drive College Enrollment
    Sure, prospects can find student life and program information on school websites and complete an online “inquiry” form or sign up to receive email rather than snail mail, but the process of engagement remains very similar to process before the internet existed: personal interactions, campus tours, snail mail, and a slow response cycle.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 6, 2014
    [Information] 2014: Enter CRM Intelligence
    Marketing and sales cannot survive these expectations without an intelligent CRM workflow at their fingertips providing accurate prospect and customer information. Lighting a Fire Under the Sales Process. As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. InsideView Encourages Industry Growth. umbertom.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Information] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    The information collected by those questions will enable iDirect to craft ever more tailored communication and also allows the iDirect sales force to respond and communicate with prospects more intelligently and effectively. Leveraging social media to help maintain mindshare, keep prospects informed.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Information] 6 Essential Components of Top Notch Nonprofit Blogs
    This type of evergreen content is relatively easy to create and lasts forever – and if it’s optimized, searchers will find it when looking for information over and over again. One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. million. In another blog post, St.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Information] An Agile Response Requires Agile Marketing
    Information technology is a living, breathing system that is never truly final because everything — technology, marketing and consumer behavior — is in a constant state of change. The company had 34 different businesses with IT systems, spreadsheets, paper documents and other mechanisms housing information that needed to be integrated.
  • CONNECTING ELEMENT  |  FRIDAY, NOVEMBER 21, 2014
    [Information] Insider tips on TripAdvisor
    We find out how brands can get the best from the platform and influence consumers seeking out the opinions of others to inform and validate their own travel and leisure choices. TripAdvisor is often feared by brands but it has been an agent for improved customer service and genuine customer focus.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Information] How to Set Up a Successful Call Strategy for Your Calling Campaign
    Because they are warm leads, prospects have their guard down, and even if they brush callers off by saying they were just going for informational purposes, it’s a great opportunity for your team to have great business conversations regarding their environment and build pipeline for later on down the road. Let’ start with the obvious.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 16, 2015
    [Information] Event Wallet: Making an impact at Event Tech Live
    An informative talk. If you would like to know any more information about Event Wallet please call James on 07786223669 or email james.wood@event-wallet.com. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. So how did we do it? strong central theme. The #ETL15 feed was ON FIRE.
  • SNAPAPP  |  THURSDAY, APRIL 2, 2015
    [Information] Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
    In turn, the information that users give you can be sliced and diced in all kinds of useful ways. Because it’s personally informative, it’s more valuable than traditional content marketing. In a complex sale, it's helpful to provide your buyer with as much information as possible so they can consider all their options.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Information] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    Once you do, you’ll have the information you need to diagnose and repair the path to conversion and sustainable revenue growth. In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Data quality.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Information] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [Information] IDG On Connecting the Dots Between Content and Sales
    Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their. The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111.
  • SAZBEAN  |  THURSDAY, JUNE 21, 2012
    [Information] Facebook Olympics Hub – 2012 London Olympics and Social Media Marketing
    Although it is generally a peer-to-peer social media platform, Facebook is continuing its reach for greater user engagement by creating what they hope will be a one-stop shop for fans looking for information about the Olympics. million fans. Highlights: Facebook Olympics Hub. New “Social Media Stadium”. Increasing Engagement and Traffic.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Information] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    The page activity data will include information about who’s interacting with your page (and how), your users’ demographics, and information about their social activities (this includes +1’s, shares, and comments). 2012 is wrapping up, and 2013 is cruising in, full speed ahead! So how about we lend you a hand? What do you say? mazing.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Information] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” In the days before Google, Amazon, and social media, clients relied on salespeople for information. Even the most informed clients don’t always recognize exactly what they need to solve their problems. We’re always “on.”
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 8 Myths People Believe About Analytics (But Shouldn't)
    Or if you want to track what channel attracts the most traffic to your blog post, you need to add tracking information into the link that you share on different networks (Note for HubSpot customers: HubSpot will automatically track all links that you post through Social Inbox or the Email App.). Maybe math was never their strong suit.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Information] What Is Demand Generation? [FAQs]
    Common demand gen tactics that are inbound include blogs, social media, videos, podcasts, newsletters, and ebooks -- content-driven resources that establish your company as a thought leader, influencer, and information hub in your industry. What data should inform a demand generation strategy? Customers are the heart of our business.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Information] Five Expert Guides to SEO Keyword Research
    billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Information] 14 Unique Types of Content Every Marketer Should Try
    You can insert calls-to-action or product/service information if you'd like, though don't turn your show into a live infomercial. — HootSuite (@hootsuite) June 18, 2012. 7) Event Information. We've long sang the praises of using infographics to illustrate data-based or process-based information. Even better, though?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Information] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Unless they have been meticulous about documenting everything, they will have hoarded the information about your systems and processes. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Get Alignment among Stakeholders. Don’t spring this on anyone last minute. Spread the Load Around.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Information] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Takeaway: Hint at the chance to access new and/or exclusive information, using words like "surprising" and "reveal" to position your content as exciting and unique. 6) Stating Your Offer at the Beginning vs. at the End. But that''s easier said than done. Well luckily, I''m about to share with you that exact data. The Winner: Variation A (.07%
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Information] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Curated and well-researched information is useful. They save your readers’ time and solve your potential customers’ need for information. 3. Aim to be the best informational resource in your industry, and you’ll outperform your competition. So here you are – thinking about your blog strategy and what the results could be.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Information] 9 Email Marketers Explain Why Nobody Opens Your Emails
    Remember to automatically email new sign-ups with information about what they should expect from you and when. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Can’t figure out what’s happening? Reasons Your Open Rates Are Plummeting. 1) Lack of Customization. Period.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How to Use B2B Marketing to Propel Rapid Sales Growth
    You need to identify your top suspects and collect as much information about them as you can. I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. Drop the timid approach.
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information] Search: How to Optimize for User Intent
    Informational: This one is self-explanatory. The person is looking for information, and you want to answer their question or help them solve a problem. In addition to providing information, you also want to do everything you can to make visitors feel comfortable about doing business with you, so they are more likely to convert.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Information] The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
    So what should a marketer do with this information? Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? What''s more interesting though, is that Wisemetrics looked not only at engagement, but also at reach and impressions.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Information] 10 Brilliant Tips From Conversion Rate Optimization Experts
    Copy informs design, not the other way around. As a rule, we try to provide enough information that someone would need in order to click the call-to-action. We've all been there. You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. But it doesn't have to be this way.
  • ION INTERACTIVE  |  FRIDAY, NOVEMBER 13, 2015
    [Information] Bring the Focus to your Customers with Brand New Quick Starts
    Visitors have the option to fill out the included form for contact or to get more information externally. Each flips elegantly to reveal more information. This month, we’re making it all about YOUR customers. Interactive content like the Quick Starts below give your customer the chance to have a voice. Not sure where to start?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Information] Use Content Marketing to Manage Industrial Sales Funnels
    B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Information] The Brand Resolution That You Can’t Skip
    Inform. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! So this resolution is vital to any and every business: create and maintain a consistent brand voice.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Information] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Information] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Search marketing offers a golden opportunity to get in front of prospective buyers at the exact moment they’re looking for information about a product or service you offer. Having someone’s contact information is not synonymous with having someone’s interest. But attraction has to start somewhere. TACTIC 1: Search Marketing. So …. 1.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Information] Why Meta Data Still Matters in SEO
    Meta tags can be seen by potential website visitors, and provides them with information about the site. The meta description tag is used in the search engines as the quick snippet of information that can be seen directly below the title tag on a search engine results page. Image via Wikipedia. Now it’s not so easy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    lead that’s really ready to buy from you? (If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.). One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] How to Get More Leads from Your B2B Blog
    These are related content pieces made of more detailed or more actionable information than what’s included in the post. It’s not nearly as good for lead generation, because you aren’t getting someone’s contact information, but it is a way to keep them on your site and engaged until they are ready to give you their information.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Information] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    By accessing new information about leads, such as the customer journey that includes offline and online touchpoints , marketers gain a deeper understanding of what leads are doing. Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. What Cost Per Lead Measures.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Information] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : In both scenarios, the most significant use case is for marketers who are focused on defining who their best customers are, what their preferences are, and which actions they are actually taking to develop informative profiles. Can you highlight the new release and why it's important for modern marketers?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 17, 2012
    [Information] 5 Surprising Uses for Marketing Automation
    This worked because it wasn’t all delivered at one time. I had the opportunity to digest the information, learn something and ask questions. 2. by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? Onboarding New Hires. What happens when you start a new job?
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Information] 7 Video Techniques For a Limited Budget
    Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out. Who hasn’t heard the phrase “content is king”? Don’t let this thought dissuade you! Video
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Information] The ‘Retail-ization’ of Healthcare [WEBINAR]
    The company felt this number was significant enough to create the Healthcare Knowledge Graph to help bring health information to the searcher more quickly (and directly) within the search result listings. Your patients are changing … are you? The healthcare industry is constantly changing, along with the expectations of your patients.
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Information] 4 Key Steps to Socialize Data in the REAL B2B World
    With B2B buying cycles being longer and a lot more complex, it is definitely more challenging to motivate influencers and get them to share information within their social network. My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast. That one really gets my goat!
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Information] 21 Things Recruiters Absolutely Hate About Your Resume
    It's unfortunate when a candidate has a good resume or cover letter, but don't proofread and put in the wrong company information," says Emily MacIntyre , Senior Marketing Recruiter here at HubSpot. Otherwise, it could be seen as filler information. Let's just say it'd been a while since I brushed up on my statistics. Oops.). See #1.).
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Information] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. People are beaten over the head with product information, promotional offers, and branded cat memes. In fact, 70% of marketers say that content marketing has actually increased their brand awareness.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Information] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Jon sets the stage by saying that before there was information scarcity (the buyer had to get most of their information from sales), now with the explosion of the internet there is information abundance. And it is social that has helped create even more sources of information. What an amazing concert and a HUGE a crowd.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] 14 Things You Could Be Doing During Your Lunch Break
    For more information on what meditation is and how you can get started, check out the American Meditation Society website. Your lunch break should be a sacred time. time when you can step away from your almighty computer and pay homage to the holy pantheon of delicious lunch foods. Other times, we skip lunch entirely. Something just for fun.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 27, 2013
    [Information] How To Convince Your Boss to Buy Marketing Automation
    For more information on the marketing automation solutions out there, visit the MASG  website. Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. Thanks, Lauren. Even manufacturing companies are embracing marketing automation software. It has “crossed the chasm.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Information] Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci
    more critical problem is limited access to information, which, for many, has improved significantly in the last decade thanks to the internet. 2) I suspect the world may not, in fact, ever see somebody as set apart from everybody else as Da Vinci was (…although who knows). Wandering Ink. About. Photos: TRIUMF. Do you really think Web 2.0
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    These reports are released monthly and provide lots of useful information like average post response and engagement rates from brands in your industry. It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! So how can you figure out which networks your customers are using?
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Information] Can Content Marketing Accelerate Sales Pipeline?
    Marketing organizations can use content to activate late-funnel conversations and consideration by delivering relevant information to specific customer watering holes – LinkedIn Groups, external communities, etc. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Awareness.
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