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  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Information] How to Market a Conference Using Twitter
    This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. You can tweet about everything from informative speakers to interesting presentation takeaways. To an extent, the more your post, the better your chances to inform people about your event. Twitter.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] How to Find and Target High-Value Keywords for Your Business
    Keyword.io has the disadvantage of only using Google data, but it's handy in that it not only does keywords, but also looks at Google Trends information and lists the pages you have to beat for that keyword. 3) RankTank Infinite Suggest Keyword Tool. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Clicks. Position.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Information] Hitting Consumer Healthcare Home Runs with Digital Engagement
    Marketo along with our partners John Common of Intelligent Demand, and Steve Krizman formally of Kaiser Permanente of Colorado, shared their hard learned lessons from the trenches on how to get started: Lesson 1: Collaboration and alignment are essential: define roles and process clearly and bring in executive sponsors early—and keep them informed!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Information] 10 Ways to Make Your Content More Fun to Read
    They read that content because they need information about mortgages -- maybe because they''re considering buying a house. In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. After all, everyone loves being entertained , right?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Information] Link-Building Best Practices for Targeting a UK Audience
    For more information about following guest blogging best practices, including tips on crafting the perfect guest blogging pitch, check out our article, " 17 Foolish Mistakes to Avoid as a Guest Blogger.". Have you included all of the information they need to be successful at whatever it is you're trying to teach them or inform them about?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Information] 5 Easy Ways to Streamline Internal Communication
    In today’s world, it’s easier than ever before to access information and communicate from anywhere. Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. Send a company newsletter. All rights reserved.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Information] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. For decades, the B2B marketer has been a manager of projects. And now there’s a budget cut.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Information] Everything You Need to Know to Dominate Local Search
    20% of Google searches are for local information. Some of the most common ways people will use your site in a mobile environment is looking up reviews, finding directions to your location, and searching for contact information. What makes your business tick is your local community, whether on the town, city, county, or state level.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Information] Brand Reputation Management Requires CRM- Guest Post
    ” Contact Information. The lesson learned: Do not bury your customer service information four or five clicks deep into your site. If you’re directing customers to contact you via live chat or email, put that information on every page of your website. Delivering Happiness is a project and book by her and Tony Hsieh.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 7, 2011
    [Information] Sunday Post : Stretch your mind with a TED presentation
    But on the weekends, he is a dad and husband who loves to share useful information with fans. Love these TED presentations, where the brightest minds on Earth share their wisdom. Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# On the weekend, we strive to expand your mind.
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Information] You Are Publishing Too Much (and Failing)
    They are not developing loyal, opt-in audiences by becoming the leading informational providers in their industries. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. think all of us content marketers need to be mindful of this. podcast is now available).
  • WEBBIQUITY  |  MONDAY, APRIL 16, 2012
    [Information] 18 (of the) Best SEO Link Building Guides of 2011
    There are multitudes of question-and-answer or informational sites online with backlinks that could prove viable.” Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. by WebProNews.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Information] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? Maybe it was one that made you stop and think.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Information] Why Meta Data Still Matters in SEO
    Meta tags can be seen by potential website visitors, and provides them with information about the site. The meta description tag is used in the search engines as the quick snippet of information that can be seen directly below the title tag on a search engine results page. Image via Wikipedia. Now it’s not so easy.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Information] Children of the Cloud
    For a generation that has grown up with information at its fingertips, traditional routes to success are too slow. The four speakers ranged in age from 17 to 23, and each was already running a company. An app he developed called Yo briefly became a viral phenomenon in 2014. REX recently raised $1.25 Thomas is 20. Cisco Systems Inc.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Information was gathered for all 15 established BrandVoice advertisers listed in the BrandVoice discovery page. Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. Do they really get the benefit of the media company’s audience? Conclusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] B2B Email List Guide: Buy, Rent or Build Your List
    For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 8, 2015
    [Information] How do I create a feast in an era of content snacking?
    book, in this time of overwhelming information density, it is becoming more and more complicated for brands to stand out from the crowd. Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation. By Grégory Pouy, {grow} Community Member. connect to an answer. Hmm, good question…).
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 1, 2015
    [Information] What You Need to Know About Aligning Content to the Buyer’s Journey
    Social media activities, browsing preferences, reading habits, and even relevant hobbies can also have a bearing on what information matters most to them. When discussing content marketing best practices, it’s rare to go even ten minutes without making note of how important it is to align content to the buyer’s journey. Why is that?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Information] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. In this blog post, I present a few of the key research metrics and advice. Content is King? Content may indeed be king.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Information] Email Design: Our Favorite Newsletters
    Is it informational? It’s informative, friendly, and sometimes even fun. You’ve heard it before, and chances are, you’ll hear it again: “Email is so last decade.” ” But wait! Before stepping away from your inbox, take a second to check the numbers. Sounds pretty good, right? It is.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Information] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    To learn how to analyze your Facebook Insights to inform your content strategy, check out our informative blog post and video on the subject. What's the secret to an engaging Facebook business page? About the Facebook Study. Book your trip today." Facebook's travel brand example). Facebook's travel brand example). Study Results.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Information] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” In the days before Google, Amazon, and social media, clients relied on salespeople for information. Even the most informed clients don’t always recognize exactly what they need to solve their problems. We’re always “on.”
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Information] Best Practices for Marketing and Sales Alignment: Working Through the Funnel – Part 2
    Was the information provided by the telequalification representative accurate? Ideally, 90-100% of the information should be accurate. If you’ve read Part I of our story, you already know how much work goes into building a solid top of the funnel. Understanding the evaluation process, and what makes someone your target customer. 2.
  • LEANDATA  |  WEDNESDAY, APRIL 27, 2016
    [Information] Lead-to-Account Matching Is Only the First Step
    Segmenting:  At LeanData, we also are helping marketers segment leads by account-level information. Your vital business information never leaves Salesforce. Chances are you’ve been hearing a lot lately about “lead-to-account matching.” On one hand, all of the that talk is music to my ears. James Crane. It was inevitable.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. Demand Generation Trending
  • BIZIBLE  |  TUESDAY, DECEMBER 29, 2015
    [Information] Why You Can’t Do B2B Marketing Forecasting Without Attribution
    When B2B marketers use a single-touch model, they put all their eggs in one basket, relying on one piece of information to represent the whole customer journey. Everyone would love to be able to see into the future. This is especially true for management of fast-growing businesses. Full-Funnel Data vs. Lead Data. Multi-Touch Marketing Data.
  • BIZIBLE  |  MONDAY, OCTOBER 3, 2016
    [Information] What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
    When it comes down to it, you don’t want to judge the success of your ads based on the information that LinkedIn gives you. LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Well, very few…) seems like a surefire bet. clicks, CTR), to some deeper funnel metrics including revenue and ROI. Lead Gen is Dead.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
    They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Technology & Learning.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Information] The 7 Aspects of Inbound Marketing Most People Screw Up
    The goal is to provide the most informative and comprehensive website thus providing great products and a great informational resource. Your 'About Us' page is merely a tool to give new visitors insight into your business and send them to the appropriate section of your website for information that is of interest to them. don't.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Information] 10 Tips to Fight Credit Card Fraud
    With the strongest security features, ample required information, and the best technology available, good shopping cart software can stop a lot of problems before they begin. In an effort to remove friction from the buying process, many ecommerce companies have reduced the amount of information buyers must enter. And you? Ecommerce
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Information] 7 Infographics That Make the Case for Mobile Email Optimization
    If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Probably not much longer, right? Donovan
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] What Are Attribution Reports? [FAQs]
    By using this information, they can then make better-informed decisions about where to invest their time and resources. Attribution reports pull that information together to show the number of times a blog post is viewed before the conversion. A marketer''s job isn''t easy. So how do you do that? What Is an Attribution Report?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Information] Social Media Legal Risks for Financial Institutions
    Author information. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law. Social Media and the Law
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). Social Media Examiner. We Are Social.
  • FATHOM  |  THURSDAY, NOVEMBER 17, 2016
    [Information] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    Finally, you can put in your payment information and submit the filter for review. Snap Inc., the parent company of Snapchat, has officially gone public and is looking to be worth over $30 billion. ( The New York Times )  That’s $27 billion more than the offer they rejected from Facebook.  Here are other guidelines you will need to follow.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Information] Is Facebook Still Relevant for B2B?
    If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Direct traffic back to your website.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Information] 11 Easy Social Media Tips and Tricks
    Add Social Media Information to Print Media. This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Ask Questions.
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 28, 2015
    [Information] The Power Of B2B Referral Marketing Programs
    B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. When you’re seeking a new solution, who do you turn to for advice? Referrals and recommendations from colleagues , and those who work in the same industry as you—naturally. The need for social proof in the digital age.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 8 Myths People Believe About Analytics (But Shouldn't)
    Or if you want to track what channel attracts the most traffic to your blog post, you need to add tracking information into the link that you share on different networks (Note for HubSpot customers: HubSpot will automatically track all links that you post through Social Inbox or the Email App.). Maybe math was never their strong suit.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Information] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. People are beaten over the head with product information, promotional offers, and branded cat memes. In fact, 70% of marketers say that content marketing has actually increased their brand awareness.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 7, 2015
    [Information] The Ultimate Romantic Getaway…and How It Generated Over 11,600 Email Addresses in Less Than 30 Days for One Small Business
    Receive oodles of entry forms with contact information (i.e. The title of this post sounds like the makings of a heroic email marketing love story. Find out what happens when Social Media meets the Luck of the Draw — all for the chance to spend three nights at a resort tucked away in the rolling hills of Illinois! email addresses) 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Information] Keeping your content promise, even when it hurts
    think in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. think in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. encouraged her to give it a shot. It was a difficult decision. Pop-ads.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Information] A Lesson from Microsoft: Control Your Own Destiny
    What matters is whether you’re serving up the right information. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. In a blog article posted in December, Frank X. Times keep changing. On your own terms.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Information] Success of Vulnerability in Thought Leadership Transformation
    Your role as a teacher and curator is so critical because buyers are overloaded with information. On Getting Started. Do you hear crickets? That’s OK, me too. Or better yet, are people making fun your aspirations of being a YouTube sensation? That’s even better. You’re on your way. Just keep producing. Teddy Roosevelt.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2016
    [Information] The Dark Side of Email Deliverability
    Using a traditional seedlist at a sophisticated ISP such as Gmail just doesn’t give you any relevant information. I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. That’s been challenging and generally positive over the years. Where do we even start? Email Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Information] Must Attend Marketing Events In 2014
    The Marketing Profs Forum is a smörgåsbord of marketing information and topics. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Information] How to Monitor and Improve Your Site's Load Time
    If your business operates in multiple countries, you can look at using a content delivery network like Cloudflare , which stores your website''s information closer to the user''s location. Despite the seemingly instant nature of the web, information and content often have to travel long distances before it gets to you. Sound familiar?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Information] Getting Your Company’s Voice Right
    If you regularly interact with clients one-on-one either at events or even via phone or email, it can become a bit easier to determine how they’d react to certain types of information or language, and whether material would be too difficult or too easy for them to understand. Know your company’s character. Be more human.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Information] MarTech Momentum Continues into 2015
    Sharing files and information impacts productivity and can simplify the life of marketers and customers. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Example: Twilio —seen on Highway 101 in Silicon Valley.
  • PUREB2B  |  SUNDAY, JUNE 12, 2016
    [Information] Differences Between Demand Generation and Lead Generation
    This means, in order to view the content, your prospect needs to provide some information that salespeople can use to contact you. This phase is when they are on the lookout for information that can help them arrive at a certain decision. – Tyler L. Barnett , CEO and Founder, Tyler Barnett Public Relations. Lead Generation.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Information] 40 Epic Marketing Insights From Google [Data]
    Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Pretty handy, huh? Check them out! Source: ourmobileplanet.com) Tweet This!
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Information] 9 Genius Examples of Empathetic Content Marketing in Action
    And this type of content is much easier to create when it's informed and driven by empathy. How to Do It , provides a ton of information on all aspects of native advertising, which is one of LinkedIn’s enterprise marketing services. Successful content marketing is about creating a connection between your audience and your brand.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Information] The #1 Step To Take To Create B2B Marketing Goals
    When you answer those questions, you have the information that will help you create your B2B marketing goals. Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. They lack direction. They lack marketing goals.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • FATHOM  |  WEDNESDAY, AUGUST 19, 2015
    [Information] Ultimate 2015 Content Audit Checklist for Hospitals
    Lastly, a content audit can help inform the upcoming content strategy (you shouldn’t create new content without knowing what already exists.). Chances are if the page is a higher level navigation page or it’s highly educational and informative (not salesy or promotional), it’s probably a Research page. What’s the purpose or goal?
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Information] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Essentially, Graph Search (which is currently in beta) will show you the information that matters to your life based on your network, instead of results based on what matters to a bunch of strangers. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Information] 10 Great Things for 2014: My Business Blog Gratitude List
    This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. Google that makes it easy to do research and locate information and people. The 2.8
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 26, 2013
    [Information] CMOs Need to Up Their CRM Database Game
    Now marketing must provide content and information online where their prospective buyers go. According to the article: “Information is tightly held, often because of a lack of trust, competition for promotions or resources, and the silo mentality. Buying cycle, you say? Yes, the buying cycle. Does your CRM system need work?
  • CRIMSON MARKETING  |  THURSDAY, JUNE 20, 2013
    [Information] 3 Reasons Your Demand Gen Sucks
    Marketing is so focused on delivering leads that they fail to deliver critical information that would help the sales rep succeed with those leads. Marketing can close the Market Intelligence Gap by designing an information delivery system around what’s needed by the sales teams during their direct communication with the buyer.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 8, 2011
    [Information] 3 Steps to Make B2B Social Media Produce Sales
    What actionable information does each interaction produce and where does that information go? Do interactions even produce actionable information? Finally, ask yourself if there’s room for each social strategy to cooperatively push customers down the sales funnel… like a musical symphony… using the collected information.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Information] Drip Marketing 101: Benefits and Best Practices
    With drip marketing, you can deliver the right information at exactly the right step in the buyer’s journey. 4. Once your prospect has become a customer, use the opportunity to provide helpful information to them on a regular basis. There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key.
  • BIZIBLE  |  WEDNESDAY, MARCH 16, 2016
    [Information] How To Apply The Scientific Method To B2B Marketing
    Like all good marketers, we’re avid readers and listeners -- consumers of information. Using the information you learn during the Recording Results phase, the scientific method requires data-driven marketers to go back to their hypothesis and modify it based on the results. The Scientific Method. It starts with an observation. Testing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Information] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Originally, websites were simply an online calling card for businesses and shared little more than text-based information. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Don't believe me? Keep on reading. That has all changed. Desktop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Information] 25 High-impact blog posts from 2015
    Really a key to marketing success in an information dense world! Really a key to marketing success in an information dense world! Each year I do a round-up post that summarizes my best content of the year. Content Shock. This is a first for me. The most popular post of 2015 was written in early 2014! What will replace Facebook?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Information] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    paved the path, Google’s launch almost 20 years ago transformed the way consumers seek and find information online. Luckily, marketers realized early on that visuals were a fantastic tool for holding interest and making information resonate with an audience that was growing more and more distracted. Social Media Evolved.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Information] 11 B2B Website Mistakes and How to Avoid Them
    Social media links allow you and others to share information about your site and its content. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You choose an inexpensive host that performs poorly.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Information] 21 Tips for Pulling Off a Spectacular Live Event
    Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event. No matter how much information you provide, attendees will always have questions. 21) Have information available about your next event. But how do you actually put on a killer event?
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Information] The Homer Simpson Guide to Neuromarketing
    Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by  biases and flaws. We think we are rational, logical, and smart human beings. Approximately 85% of the time our brains are on autopilot. How do we know?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Your own personal Fappening
    While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 15, 2011
    [Information] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
    The information in the bonus chapter is not available in the book and won’t be offered after the book comes out. We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. It is called Stop Wasting Time With Social Media! Create A Better B2B Website Today!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2016
    [Information] Why A/B Tests Are Just Part of the Story
    Only the real user behavior gives you information on how your website is perceived by the user and what your users really experience. Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. Do You Ask the Right Questions? Testing & Optimization
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 5, 2012
    [Information] Big Data Provides Insights from B2B Social Media
    This data comes from everywhere: from sensors used to gather climate information, posts to social media sites, digital pictures and videos posted online, transaction records of online purchases, and from cell phone GPS signals to name a few.” And 21% of those surveyed admitted that they weren’t really sure what big data meant.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Information] The Internship: A Win-Win for Companies and College Students
    It’s our job to help prospects find the information they’re looking for, discover what makes a school unique, and make the right decisions about their futures. One of Fathom Education’s goals is to help schools with student recruitment. But Fathom Education Marketing wants to take it a step further. The Many Benefits of Hiring Interns.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    which will inform many, if not all, of your marketing and sales decisions. It is developed through both qualitative and quantitative analyses; and may optionally be informed by predictive analytics software. Building an ICP will also inform your customer acquisition strategy. won’t be very successful. Sales knows this best.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] What to Seek in an Engagement Marketing Solution
    Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. Instead, today’s self-empowered buyers find the information they want online. After all, there’s more than enough information at their fingertips on just about any topic. Is easy to use.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Being the best-informed marketer in the business helps you deliver better-researched, more relevant content to the largest audience. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Here’s a plan taking you from post-toast to sofa-time. Write up your ideas. 500 views?
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Information] From Mealy to Meaty: How to Create Better Content
    Could you set up a basic calculator, so they could input their specifics and get personalized information back? Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. For B2Cers, the figure is 77%. So what to do?  . Yes. 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2016
    [Information] A simple hack that doubles your headline power
    When people search for information via search engines, they are looking for answers to a question. When people search for information via search engines, they are looking for answers to a question. By Maël Roth, {grow} Community Member. There is only value in content that moves. So how do we do that? Sums up the topic of the post.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Information] This Old Website – 7 Unfortunate Realities
    It was designed like a shopping mall with the pretty stuff up front and level upon level upon level of subordinate information, which pulled the visitor further in until they either found what they were looking for, or ended up in the copyright pages wondering why it smelled like a food court. Even the ones you forgot about. Sorry.
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Information] Are You Pinterest-ed in Social Media? [Infographic]
    Pinterest is a way to collect this same information in a virtual binder! For Many of the popular blogging platforms have applications to quickly and easily add this button which quickly allows your information to be shared on Pinterest with others. In reality I suppose I have been, working that is. What is Pinterest?
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Information] Are You Pinterest-ed in Social Media? [Infographic]
    Pinterest is a way to collect this same information in a virtual binder! For Many of the popular blogging platforms have applications to quickly and easily add this button which quickly allows your information to be shared on Pinterest with others. In reality I suppose I have been, working that is. What is Pinterest?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Information] My Top 10 Quotes From Bad Sales Reps
    Younger sales professionals seem too eager to fill the awkward silence when, chances are, your prospect needs the opportunity to digest the information you provided, or just think of a response to your question. 3. At times, the things I have heard colleagues say make me wonder why they are involved with sales. “I usually just wing it!”
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Information] Where to Find B2B Leads – Part 2
    All three can be a good low-cost source of leads.  If you are going to engage with these media – and I strongly suggest that you do – then make sure you include an informational offer (not a sales pitch) of some type in many of your postings. You then use website offers (whitepapers, videocast, etc.) to capture contact information.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Information] 4 (More) Attributes of Your Next Content Marketing Star
    Getting readers to view a post and click for more information is a valuable skill in the world of content marketing. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. You can read part one here. Content Marketing
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Information] 6 Things Your Landing Pages Should (And Should Not) Include
    If you are offering something of more value, such as an industry benchmark study, you may ask for more in-depth information. So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. Concise, Action Oriented Headline.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Information] 3 Marketing Tips to Boost Donor Retention
    If you’re missing valuable information, you can screen your prospects and donors to learn more about them using forms on your website to collect any valuable, and self-identifiable information. 3) Treat Donors Like People, Not ATMs. This includes educating donors through content that informs and inspires. During acknowledgments.
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Information] How to Cut Your Marketing Cost-Per-Sale
    For more information download our FREE e-book: Bridge the Divide Between Sales and Marketing.” . Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.  . Let’s say a company sells technology solutions to operations managers.
  • VOLACCI  |  TUESDAY, AUGUST 13, 2013
    [Information] [Podcast] What is Curated Content?
    Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast. This is the first in a three-part series describing the "what", "why" and "how" of curated content. Are you considering adding curated content to your marketing strategy? So what is curation? See you then!  .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Information] Embracing the Age of the Customer: How to Become Customer Obsessed
    According to Munchbach and Miller, we’ve now entered “The Age of the Customer” – simply put, customers have elevated access to information about your product. Outbound marketing and inbound marketing, combined with rich data and mapping, brings customers the most relevant information, and fosters the most valuable relationships.
  • SAZBEAN  |  FRIDAY, APRIL 29, 2011
    [Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
    It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. from History of the Dogcow, part II) Obviously if the animal is a dogcow, it would say “moof!&# as a combination of moo and woof.
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Information] Should LinkedIn Groups Be Part of Your Social Strategy?
    But unlike groups on other social networks such as Facebook, you’re dealing with a very professional environment where people are not only trying to gain useful information, but they’re also trying to provide it as well. Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] 6 Lessons to Help You Launch a Product Like Apple
    Be ready to deliver more information on the product via your website. This sounds obvious, and I suppose it is, but as soon as Apple finished its event, its website was running more detailed information about the new products. What lessons can we learn? Here are six things that spring to mind. Rehearse, rehearse, rehearse. Guess what?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Information] Best SEO Guides, Tips and Resources of 2010
    And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. What common SEO mistakes are critical to avoid?
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