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  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Information] B2B Content Marketing Execution: We’re Not as Mature as We Think
    To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results. July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Information] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson. Why did you decide to start blogging?
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Information] 7 Inspiring Examples of Real-Time Marketing in Action
    They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers. They consistently used Twitter hashtags #euva and #ashtag to inform customers. Real-time marketing means reacting in real, or near-real time. How Real Companies Are Leveraging the Power of Real-Time Marketing.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Information] Don’t Miss the London Growth Strategies Conference!
    Here’s a taster of what you’ll learn at this information-packed workshop: How to use new tools like Pinterest, Google+ and Instagram to drive leads to your business. Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. London Growth Strategies Conference.
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Information] Good Reads for B2B Marketing - Staple Yourself to a Lead
    He shares eight steps to build a content hub that centers on providing useful information to your buyers. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketo.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Information] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Use SEO Analysis Information normally considered in an SEO analysis can also be useful for evaluating publishers. Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Do you really want to be there?
  • INBLURBS  |  WEDNESDAY, MARCH 13, 2013
    [Information] How to Effectively Launch Your Business or Product in a Foreign Market
    The more research you can do into the habits and mindset of consumers in a particular country, the better informed you will be. Have you set your sights on expanding your brand to overseas markets? In today’s global economy, going international is a smart move. Foreign markets involve not only different languages but different cultures.
  • E-LIGN  |  THURSDAY, JULY 25, 2013
    [Information] Why Are My Search Engine Keywords Returning (Not Provided)?
    In addition to information on referring domains, search engines typically send over the keywords searched by the visitor. The biggest search engine out there is Google, and up until a few years ago, openly shared the information they collect about the search terms used to find a particular page. What changed for website owners?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Information] Directory of Social Networks for Learning Professionals
    Education and eLearning (formal or informal).(Ning, information to facilitate online classes. Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. 100 TOOLS.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Information] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Mid-funnel research : Show leads who are researching their options why your solutions are best by providing in-depth technical information. your name).
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 1, 2012
    [Information] When Firing the CEO is Not an Option
    Net net, I wouldn't be able to "fix" marketing in 30 days, but I would certainly aim to make some prioritized recommendations, together with an estimated business impact - I think that's actionable information the CEO could use The range of posts and reactions has been very interesting and, in some cases, worrying. 
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 20, 2010
    [Information] Keepers of the Truth
    Today's buyers control their own destinies through information. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do. 
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Information] Everything You Wanted to Know about Email Sign up Forms
    What information should my email sign up form ask for? However, if you want to personalize your emails or do any segmenting of your list, you may want to add a field for first name, state or other relevant information. We’ll answer those questions now: What’s an email sign up form? Where should I put my email sign up form?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, SEPTEMBER 22, 2011
    [Information] Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2
    11:51 – Continuously clean your data to ensure accuracy, no duplications and no missing information. Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Information] When did leadership become a dirty word?
    by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. When I was in graduate school I took a class that examined the qualities of leadership. It turned me into a leadership junky. by Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Information] Social media: Sowing the seeds of panic?
    Social media, a technological lifeforce that unites, inspires, informs, educates, and delights us, clearly also has the power to maim. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 2, 2010
    [Information] 6 Keys for Creating Compelling White Papers
    With their real information? The title has to sell the white paper and get your prospect to give up their personal information. Recap that information in an easy to read, color coded chart. They’ll help your visual learners retain the information. What was at the top of the list? White papers. And that’s ok. might see it.
  • MARKETING ACTION  |  TUESDAY, JANUARY 7, 2014
    [Information] The Future of Content Marketing: Five Technologies Content Marketers Can’t Ignore
    Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. Adaptive content is content separated from, formatting information, allowing authors to focus on what they do best. 5. It seems we’re always playing catch up.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Information] 4 Simple Ways To Get Started on Your Branding Strategy
    For Twitter, on the other hand, snippets of information and time-sensitive links are generally more appropriate. Good branding is essential for every business, no matter how big or small. These quick tips will help you get started on setting the groundwork for a great branding strategy whatever your business. 1. Decide On Your Brand Image.
  • JUNTA 42  |  THURSDAY, DECEMBER 15, 2011
    [Information] 15 Reasons Why Marketers Don’t Use Content Marketing
    Your company is set up to sell products or services, not to provide relevant and valuable information to customers and prospects.  It takes a real mindset change to start thinking about your customers’ informational needs as part of your marketing strategy. also added a few additional reasons compliments of the community. Little.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Information] 3 Benefits of Making Your Website Blog-Driven
    Shouldn't you put yourself in a position that encourages you to provide more useful information to your site visitors? Creating a blog will also give LaBelle Winery the flexibility to share a wider variety of relevant information. Your website should contain some information about your company, outside of your blog.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 12, 2009
    [Information] Articles are Food for Lead Nurturing Programs
    Articles pull prospects farther into a relationship with your company by doling out valuable information a bit at a time.  One of the things that's very cool about content marketing is that there are so many different kinds of content to create. What I fail to understand is why the article gets so few kudos. Articles can help.
  • ANNUITAS  |  WEDNESDAY, APRIL 23, 2014
    [Information] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    [Information] Study shows Twitter users are powerful consumers
    – Nine out of the 10 most common motivations for consumers to follow a brand on Twitter involve consumers seeking information from a company. The ExactTarget survey of more than 1,500 consumers concludes that Twitter has become the gathering place for content creators whose influence spills over into every other corner of the internet.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Information] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 2. I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom. Not so much.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 19, 2010
    [Information] Sales Prospecting: Add A Little Personality
    When an opportunity came to me it had information about all the pains and needs, what the prospect currently used, if they had budget, what the buying cycle was, who else they were looking at etc. My leads had all of the qualification information needed to help me hit my sales number. Prospects today are very well informed.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Information] Why Marketing Automation Fails: 3 Common Reasons
    It’s common for marketers to over-think their marketing automation strategies, investing in complicated newsletter designs and templates -- mediums with a heck of a lot of information in text. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Information] 6 Steps to Successful Blogging
    They care about themselves.  So your focus should be about solving their challenges through valuable, relevant informational posts. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. How did Marcus do it? Not bad.
  • MARKETING FINGER  |  MONDAY, MARCH 29, 2010
    [Information] Predicting Twitter’s Success in 2006
    In this video, you will see them react to the information they’re given and talk through several of the applications that have made Twitter into what it is today. Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? Apparently, yes. Story originally posted by Mashable.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Information] 8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]
    Include price information. There are all sorts of do''s and don''ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don''t use shortened links. Verify your account. But we don''t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Information] What Tools and Management Systems Work Best for B2B Lead Generation
    All information is accessed through a computer, allowing anyone with proper access to manage the software without being tied down to one computer. Keeping them informed periodically about your industry, and what you are doing will keep your company’s name in the back of their minds. How can we help you Make Good Media? Or Does It? 5.
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Information] 5 Quick Fixes To Get Your Website Found
    If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. The search engines look at a few important pieces of information and one of those criteria is indexed pages. The same question has been asked repeatedly on our website optimization webinars.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Information] Top expert in Content Marketing, just for Insiders
    Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. And they do.
  • ENGAGE  |  FRIDAY, MAY 30, 2014
    [Information] Website Design: Win With a Whisper
    In a society overrun with a heavy influx of media, it’s easy to feel overwhelmed and bombarded by a stream of information coming from every direction. So how do we communicate and share our information when the rest of the world is screaming? Isn’t that why the World Wide Web was created? We whisper. sweater. An iPad. How cool is that?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Information] Is Social Media the New Cold Call?
    When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. That is until video conferencing and other tools take over. What’s holding sales people back?
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Information] 4 Storytelling Rules for Video Marketing
    To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. Content so good that, as author Ann Handley puts it, people have to thank you for it. Don’t be vain. keep it contextual.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Information] Benefits of Online Surveys for B2B Marketers
    Today, B2B marketers have a new option for gathering this information – online surveys. Having this type of instant data gives marketers the information they need, when they need it. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Real-time data results. Automated reporting.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] Above the Fold: Fact or Fiction?
    Such as, "I don''t want scrolling," "everthing must be above the fold," and "can you make sure all my important information is at the top.". Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. Never fear, #TheBeard is here! Tweet #TheBeard.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 10, 2010
    [Information] Tips for Conquering Maintenance Mode While Cold Calling.
    Try this email: Following up on information from XYZ Company—Jill Ryan. Mr Prospect, I wanted to follow up on some information I have sent you over the past couple of months. My role is at the very front end of the sales process; I just want to engage you early on with information regarding how we enhance _. have no money!”
  • MARKETRI  |  TUESDAY, OCTOBER 9, 2012
    [Information] The New Era of SEO Brings New Strategies and Key Steps
    Over the past few months, I've been absorbing all kinds of new information on Search Engine Optimization (SEO). I've talked to professionals, read e-books and blogs like SEOMoz , and I’m in the midst of a great hard copy book that I'll review in a future blog. You really need all the components to optimize your site.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Information] How to Make Your B2B Marketing Breakthrough During the Holidays
    Here are five suggestions to create break through information to get your marketing content read and used. Once you’ve created useful information, don’t stop there: It’s important to maximize your content’s effectiveness with branding, search optimization, call-to-action, social sharing and unique promotional codes.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 14, 2011
    [Information] The clock is ticking on net tracking
    remain convinced that the right kind of privacy legislation can serve to not only protect consumers but give them a sense of control over how their information is used. The real tragedy would be if the legislation tars all marketers with the same brush and just succeeds in making life difficult for everyone.
  • WRITTENT  |  THURSDAY, JUNE 13, 2013
    [Information] 6 Experts’ Proven Tips for Creating a Successful Blog
    Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. They look at it as valuable information about their city, where they live, and the things that they do. It’s easy to start a blog, but it’s incredibly difficult to build an audience. Bloggin
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Information] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And for the most part, I do agree with that. Missed Opportunities by Buying Cycle.
  • SAZBEAN  |  MONDAY, JANUARY 5, 2015
    [Information] Getting Started with Twitter for Business
    Cross post to other social media accounts, include information in advertisements, and always include links to your social media accounts on your main website. Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. The problem with tomorrow is that it isn’t today.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 3, 2013
    [Information] Create an Unfair Advantage in B2B Social Media with Competitive Intelligence
    With these new KPIs you will have information that will inform your social strategy, and will enable you to create an unfair advantage and beat your competition. By comparing what they are doing to best practices (and to what you are doing), you can create an unfair advantage. Learn from What’s Working. You just do what works best.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Information] Blog Content Marketing Impacts 69% of Women’s Tech Purchases
    Social media marketing is also effective, but to a lesser degree, with 53 percent saying they turn to Facebook, Twitter or another social network for information about potential purchases. Content Marketing Beats Social Media. report from BlogHer found that 69 percent of adult females in the U.S. Click  for highlights of the BlogHer Study.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Information] 6 Steps to Realistic Social Media Implementation
    Treat this information as you would your email subscriber information. 5. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 9, 2011
    [Information] Qualifying Leads, Socially
    Using customer information disclosed voluntarily within the context of the community, the company was able to use customer-disclosed information to track things like purchase intent, place leads at the correct stage of the purchase funnel, and time commercial interactions to those variables. Interested in more?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Information] Build a Highly Targeted Prospect List Using LinkedIn
    After that I pre-sorted and deduped the information and got my prospect list down to about 250 companies. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Information] 7 Ways how to empower your social networking with blog commenting
    Always leave an insightful comment on a company or business blog and the comment must be informative. When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. 1.
  • SYNECORE  |  TUESDAY, MARCH 5, 2013
    [Information] 5 Content Marketing Guidelines for Catching the Big Fish
    Produce content that has a value, whether it is educational, informational, or entertaining; the kind of stuff that’s worth returning for. Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Appropriateness to Your Target Audience. Frequency and Type.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 2, 2014
    [Information] Taking the Next Step – Optimizing Your Emails
    The active customers should receive regular emails with information about your company, products, new releases etc. You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? “ 2. All rights reserved.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Information] 7 Things Marketers Muck Up When Communicating Results to Their CEO
    This upside-down pyramid is biggest at the top and represents that you need to start with the most substantial information pertaining to the story. The idea being that, if your reader abandons your article part-way through, they've gotten the most important information already. Take a look, and learn how to remedy those missteps.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    CMO Essentials: Business intelligence research shows that the top pressure cited by 42% of marketers is that too many decisions are based on an incomplete understanding of information. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Information] What Brain Research Teaches about Selecting Marketing Automation Software
    Making quick judgments on incomplete information is surely less effective, and gathering data without any formal integration seems hopelessly subjective. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim.
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Information] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    It’s important that you not only look at the results, but that you contextualize what the data is saying- the information only works if it helps you make an informed decision on what your next action(s) should be. Give your data a chance to help you make more informed marketing decisions. Game Over. Follow @royersm87.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Information] Social Media Reality Check: You’re Not a Big Game Hunter
    In the "better" example, the strategy is driven less by directing eyeballs or capturing customer data, and more by a desire to provide intrinsically valuable information and resources. Do you know the secret ingredient of really successful social media endeavors? I'll give you a hint. It's the age-old concept of service first.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Information] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    You can also read our Pivot Conference blogs for more information on social executives and social employees. More information on the webcast can be found here. A @Dynamic_Signal Webinar: Tues., 11 @ 11 a.m. The webinar, which is set to take place Tuesday, Feb. 11 at 11 a.m. To register, follow this link. FOR EWORD by David C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 28, 2010
    [Information] Be the same as everyone else but different
    At the very least you can update previous information or products to reflect current changes. You must be the same as everyone else, but different. Isn't that just the way it always is? And isn't that why the not so creative as well as the overly creative kids always ate their own lunch tables? Most people want difference. to a degree.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [Information] 5 Things My Toddler Taught Me About Lead Nurturing
    Instead, it should be a systematic way to provide useful information to your prospects that will lead them through the buying cycle. I never thought I would love blogging as much as I do. One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Plenty. Read on.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [Information] 5 Things My Toddler Taught Me About Lead Nurturing
    Instead, it should be a systematic way to provide useful information to your prospects that will lead them through the buying cycle. I never thought I would love blogging as much as I do. One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Plenty. Read on.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 26, 2012
    [Information] What to Do about Passwords: 5 Tips for Password Management in a Social Media World
    One of the biggest problems with password guidance is that there’s little information in the middle. These tools enable unique, complex passwords on a per-site basis and store the information in a secure fashion on your local system or online. In last month’s column, I talked about what to do if your social media channel is hijacked.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Information] 25 social media listening aids to increase your hearing
    From this data set, you have several widgets that allow you to see an overview of all the information or you can drill down to the nitty-gritty. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ).
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Information] SEO is Evolving Fast: Will Your Content Be Found?
    At the same time, there is still a lot of bad information floating around, so getting the basics right is necessary just to play the game. On one hand it will help provide more useful, more up-to-date information to users. People don't want all information; they want the "right" information. Create relevant information.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Information] How to Create a Compelling Explainer Video
    It''s a fast, memorable way to make an impact on your audience and provide them with the important information necessary to making an informed buying decision. Pairing a great script with enticing visuals helps your audience retain the information a lot more effectively. What''s the best way to do this, you ask? Sales go up.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 13, 2013
    [Information] Sales Presentations: how to make a big impact?
    By bringing some contrast to your graph, you are highlighting your argument and for a viewer, it is very easy to focus and process your information. We all like to insert numbers when making a presentation, whether it is to a client, a prospect or someone internal in the company. Is this table doing the justice to the point you want to make?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Information] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
    LinkedIn has Quality: LinkedIn’s user-supplied information is often better than Google for researching a prospect because their profile contains information that the person entered about themselves. 3. Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. Make sure you sign up now! _.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 8 Myths People Believe About Analytics (But Shouldn't)
    Or if you want to track what channel attracts the most traffic to your blog post, you need to add tracking information into the link that you share on different networks (Note for HubSpot customers: HubSpot will automatically track all links that you post through Social Inbox or the Email App.). Maybe math was never their strong suit.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 9 Data-Driven Tips for Using Images in Blog Posts
    For that reason, it’s crucial to use your images to communicate information. These types of informative, data-packed visual content are still definitely in. Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Include Relevant Images. Use More Images. Image source.
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Information] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    If we want to use social media to educate, inform, and guide buyer behavior, that’s equally great. I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Information] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    Sales and support agents spend countless hours entering information into CRM platforms. The more information there is on every prospect or customer, the better you can serve them and cater to their needs. Capturing a caller’s information manually can take a lot of time and frustrate the person on the other end of the phone.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Information] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  Location, location : Conference attendees can be tired, overwhelmed with information and worried about keeping up with their day-to-day tasks. What is it?
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Information] Five Ways To Avoid the "Valley of the Social Tools"
    We recommend developing a RACI diagram to include departments who need to be informed about the outcomes (e.g. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. However, well-conceived social business is far from frivolous or transitory.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Information] Optimizing Twitter for Lead Generation
    Be a part of the flow of information. In B2B marketing, retweeting material that will be helpful to your network is good, but writing your own informational material is even better. B2B marketers are always striving to provide good content in an easily digestible and timely format. Caveat: words of caution about this to follow.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Experiential Learning
    tools and information see Kolbs website at: www. Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ]. Situated Learning ]. Tacit knowledge and implicit learning ]. Memory ]. Solo taxonomy ].
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Information] Track Exactly Who’s Watching Your Videos in Emails
    Email marketing platforms already give you a lot of great information about who’s opened your email, who clicked through and who bounced, but what would happen if you could use your email marketing platform to get specific information about how viewers interacted with videos you’ve sent out in emails? link] vyemail=user@test.com.
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Information] Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results
    Moreover, seeking contextually-specific information when they need it, they’re relying on inbound channels more than ever before.  To top it off, digital channels like the web and social media produce a torrent of instant data while shrinking execution times to the millisecond.  . The more pressing question is how ?
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 1, 2012
    [Information] Inbound Marketing on the Rise, and What It Means for Marketers
    Inbound marketing is the practice of drawing in web visitors/prospects that already have an interest in your product or industry (as opposed to broadcasting a message out to a sea of largely disinterested consumers). Commit to inbound - one of the core differences between inbound and outbound is that outbound can be like a marketing drug.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Information] Why Small Businesses Need Smart Marketing
    It is possible that your business is already listed in some of these spots, so claim the business as your own and then look over the information for accuracy. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Make sure you can be found online.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Information] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Always keep the information educational and non-promotional and ask for feedback on your talks. It’s no longer just about what you know, but what you do with what you know." FORBES. thought leader is an individual or firm that significantly profits from being recognized as such. In an Inc. Thought leadership resides within an industry.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Information] Social media and thought leadership: The virtuous circle for B2B marketing
    The recent Forbes study, The Rise of the Digital C-Suite , is only one of a multitude of survey reports documenting that executives now rely on online search, video, and social networks as a core information source.  . This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Information] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    And, that’s just healthcare… Never mind my high-tech friends who are responsible for software that translates unfathomable amounts of data into information that is useable for analytical means that I never dreamt existed. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! Sorry, but it is true.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Information] Email Campaign Gets an “A” on Design, “F” on Offer
    Such “call us if you have questions” have no business in lead generation emails because 1) they distract from the primary call to action (the assessment), and 2) they only underline the overwhelming perception of being sold to, as opposed to being offered information of value. And indeed, it is all those things. Thanks, but no thanks.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MARCH 13, 2014
    [Information] What I’ve Learned Updating My Database
    Wow. I’ve spent hours deep in Infusionsoft (my CRM), LinkedIn and Twitter in order to update information about people, figure out who has changed jobs, and just catch up with people I’ve lost contact with. I won’t sugarcoat it. I let my contacts database go. For years. Like four years. It’s been a lot of work! Easy. 5.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Information] Content Marketing: How to Grow Your Business by Growing Your Audience
    That means growing a targeted audience and delivering content that’s useful, informative and solves problems. For more information about Fathom’s approach to content marketing, contact us today. Growing your audience is important for growing any business. But what exactly does that mean? Content marketing can help with that. People.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, AUGUST 22, 2012
    [Information] The Power of the Influencer
    While in many sales situations we find that the salesperson is not calling high enough in the decision making process, don’t forget to nurture those key individuals that can bring power to your recommendation.  It maybe informal power, but it is still power. The Power of Selling the Influencer  .
  • THE POINT  |  MONDAY, NOVEMBER 8, 2010
    [Information] Does Marketing Automation Work With a Cold List?
    The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. once any of the target contacts opens any of the emails (and is “cookied” by the system), that individual’s contact information will appear pre-populated on response forms, increasing conversion rates.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Information] Tracking Mobile Call Conversions from Google Call Extensions
    Marketers can attribute these calls back to the adgroup and campaign that drove the conversion, giving them useful information around which keywords, ads, and adgroups are successfully driving call activity from the search results page. As a result, the number of phone calls stemming from mobile search is exploding. Call Tracking
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Information] 10 Best Marketing Apps for Salesforce
    Sometimes you miss critical information on certain leads: for example, you may only have an email address or – the reverse – you have a name but no contact details. Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 28, 2013
    [Information] What's a MOOC, and How Can Your University Use It?
    Schools have the ability to create their own Coursera pages, which can include all their MOOC courses, professors, and university information. The ever-increasing cost of college, and education in general, has sparked new avenues of learning over the last few years -- and posed a challenge for private universities to attract new applicants.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Information] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    The page activity data will include information about who’s interacting with your page (and how), your users’ demographics, and information about their social activities (this includes +1’s, shares, and comments). 2012 is wrapping up, and 2013 is cruising in, full speed ahead! So how about we lend you a hand? What do you say? mazing.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 10, 2010
    [Information] 7 Reasons Every Business Needs to be on Twitter
    Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Unlike a company website, Twitter is immediate, informal and personal. To Interact with Customers. To Interact with Prospects.
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Information] What’s Changed, What Hasn’t in Media Relations
    That translates into more pitching opportunities for those who take the time to learn the needs of today’s journalists and provide the information that they can use across several platforms. Photo credit: lierne. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”).
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 29, 2012
    [Information] Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo
    Most interesting (or perhaps unsettling) were the stats we shared about the amount of data people create and consume every day.  I wrote a post late last year entitled, Numbers That Make Marketers Tremble , but Fatemeh shared an unbelievable stat from David Siegel, Futurist:  "Human beings generate 200 exabytes of information each year." 
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Analyze Offline Data to Refine B2B Social Media Efforts
    Use this information to inform your marketing organization in how to most effectively identify and communicate with their target audience via social media. It is very likely that your B2B company has a customer service division and chances are you may even record calls for quality assurance (I hope). Find Trends in Offline Data.
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