SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 28, 2013
[Information] The Most Important Information You Need to Know About Your Customers
Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. When determining how to keep track of your customers, you need to follow a few types of information: News Alerts reveal trigger events that create new business needs or opportunities.
THE TOP LINE | MONDAY, FEBRUARY 14, 2011
[Information] Health Care Information Technology: The prescription for successful implementation
It was a fabulous day packed with information from health care providers and health care payers across the nation. Since I couldn’t keep up with the information flow, I’m looking forward to reviewing the slides once they’re up later this month. The goal is to provide useful information, without impeding workflow.
WEBBIQUITY | MONDAY, DECEMBER 5, 2011
[Information] Six Ways to Search-Optimize a Blog
Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g. Fresh content. Syndication and blog directories. Social media.
CHRIS KOCH | TUESDAY, AUGUST 16, 2011
[Information] The crisis of buyer information in B2B and how to fix it
Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
[Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
FATHOM | WEDNESDAY, FEBRUARY 27, 2013
[Information] Inform Healthcare Consumers Better with Content Marketing
The research has shown healthcare consumers need to become more informed before selecting their healthcare provider. Healthgrades encourages healthcare consumers to … Continue reading → The post Inform Healthcare Consumers Better with Content Marketing appeared first on Fathom.
BIZNOLOGY | THURSDAY, FEBRUARY 28, 2013
[Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. Are clients trusted partners who have access to information and engage with your organization? We live in more global, fast paced, information rich era.
LEADER NETWORKS | WEDNESDAY, MARCH 9, 2011
[Information] Knowledge Networks: How To Avoid Information Marriages of Convenience
However, today's consultants often end up with professional marriages-of-convenience with peer advisors, as opposed to seeking out the best person with the best information to help them. To create the right information ecosystem, you need to know what kinds of information your users need most often. Ask them. Build it for users.
ACSELLERANT | TUESDAY, JUNE 18, 2013
[Information] The Power of Story for B2B Marketing
Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects.” – Gerhard Gschwandtner, publisher of Selling Power. Imagine you’re trying to communicate the resiliency of a high-priced data storage array designed to protect critical information. People remember stories.
CEEKUE | THURSDAY, MARCH 24, 2011
[Information] Searching In Twitter Is Trying To Find Interesting Information
Although Google is now including Twitter in its search results, Twitter will probably never be a great platform to search for information. Because of the maximum of 140 characters, the information in tweets is very limited. Besides that people use all kind of different abbreviations in their tweets, making it difficult to search.
BIZNOLOGY | WEDNESDAY, DECEMBER 5, 2012
[Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
SAZBEAN | FRIDAY, JULY 9, 2010
[Information] Social Media is Not a Magic Wand
Tags: Business Marketing News & Notes Social Media Social Networks Strategy engagement social information processing
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 8, 2011
[Information] Social Media Monitoring Tools: What Do You Do With The Information?
Social media is measurable. Isn’t that the mantra everyone talks about? think everyone would agree that social media is a little easier to get your hands around as to where the lead originated as opposed to traditional media. I sometimes think there’s too much info out there. Are you looking at where your referral sources are?
WEBBIQUITY | THURSDAY, NOVEMBER 8, 2012
[Information] Shareaholic Becomes a (Top Notch) Content Curator
With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
B2BMARKETINGSMARTS | MONDAY, NOVEMBER 30, 2009
[Information] Are B2B marketers offering too much stuff and not enough information?
This little gem describes the state of the Internet and how services that appear to be the information are really just tools to find the information. His conclusion: “Right now, there’s way too much stuff and far too little information about that stuff. Sounds like an opportunity.. Need the approval of the CFO?
MARKETING GENIUS BLOG | TUESDAY, APRIL 13, 2010
[Information] Buying Stages & Lead Nurturing, Matching Content
information search. It all starts with being aware of a problem that needs to be solved, which pushes a buyer to collect information on possible solutions. Information Search. At this stage buyers are looking for product specific information, because they need to compare different products with each other. Conclusion.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 19, 2013
[Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. B2B data enhancement. Campaigns. Audience management.
WEBBIQUITY | TUESDAY, AUGUST 23, 2011
[Information] How to Get More Blog Traffic – Real World Data
Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.
BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
[Information] Why you should consider centralizing your search keyword lists
When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
UNDER THE ARCH | SUNDAY, SEPTEMBER 8, 2013
[Information] How Information Processing Affects Marketing Communications
By Kathleen O’Neil, Marketing Strategist Many of today’s … Continue reading → The post How Information Processing Affects Marketing Communications appeared first on. Marketing Communications Marketing Strategy advertising communications strategy direct marketing marketing communications public relations sales promotion
ENGAGE | WEDNESDAY, JULY 27, 2011
[Information] Goodbye, Voice of God (in Journalism)
With blogging, you can be more open about where you get your information from. Information is also a commodity. Content Management Building Community Content Marketing Content Strategy creativity information as commodity Journalism News Cycle Role of Journalists Writers Resources WritingMy job has certainly evolved.
SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
[Information] 8 Ways to Increase Social Media Interaction
Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
MARKETING-GIMBAL | SUNDAY, MAY 23, 2010
[Information] Why Social Media is The Least Trusted Source of Information For B2B Buyers
Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial.
VIEWPOINT | THURSDAY, APRIL 14, 2011
[Information] A Healthcare Information Technology Lead Generation Success Story
billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Identify high-level decision makers in prospect companies.
ENGAGE | SATURDAY, JULY 7, 2012
[Information] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
Innovation Plus Opinion Brand branding Content (media) Content Marketing creativity Facebook Google information overload Media Statistics Social Media technology TwitterAnother week has passed, and if you passed out from the crazy amount of heat this week, here’s what you missed. Google+ fails to win over our hearts. So true. OzoBGW.
SAZBEAN | THURSDAY, DECEMBER 9, 2010
[Information] Identifying 6 of the Most Important People in Your Social Network
They tend to be absorbers of information and a bit shy. Social Media Social Networks building relationship connectors hubs identify important people influencer influencer marketing loyalists people social information processing social network social networking sociology valueReaching out to influencers helps build this relationship.
BUYEROLOGY | WEDNESDAY, MARCH 24, 2010
[Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices. Visual Thinking. Roadmap. Puzzle Pieces.
BUYEROLOGY | MONDAY, MARCH 1, 2010
[Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices. Visual Thinking. Roadmap. Puzzle Pieces.
SAZBEAN | TUESDAY, MARCH 26, 2013
[Information] The three steps to ‘shareability,’ sharing customer information within the firm
It is recognized that to communicate effectively across channels, customer information must be also shared effectively within the organization. ‘Shareability’ is the key We can think of this ability to share customer information as the concept of ‘shareability.’ News & Notes
ENGAGE | TUESDAY, MARCH 29, 2011
[Information] Want Infinite Blog Post Ideas?
Content Creation Blog Content (media) Content Marketing information overload Insight Inspiration Post Ideas Writers ResourcesI saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. There are blog posts to read.
AD YOUR COMMENT HERE | THURSDAY, MAY 12, 2011
[Information] [Infographic] The Current State of Social Networks
Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
DIGITAL B2B MARKETING | FRIDAY, DECEMBER 14, 2012
[Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
CHRIS KOCH | FRIDAY, FEBRUARY 11, 2011
[Information] We need a chief marketing analytics officer
Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
SAZBEAN | THURSDAY, AUGUST 26, 2010
[Information] Is Social Media a Waste of Time?
Provide the Right Message & Information. If you want people to respond to you, you need to be providing useful information and the right message. Ahh, social media. The golden ticket to increased profits and a life time of wealth. If you believe this, you’ve been lead down the wrong path. Step Back from Social Media.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 15, 2012
[Information] How Inside Sales Reps Can Get IT Security Pros To Share Information
The nature of a security solution is primarily to help prevent information/systems from being compromised. Empathize with their reluctance to speak: in any communication you have it is important to let them know that you are aware of the sensitive nature of the questions you are asking and the information you are seeking.
CONVERSIONATION | THURSDAY, AUGUST 26, 2010
[Information] Social Media Informer is born : making life easier for you and me
I’m a consultant. And I blog and write a lot. Because I like to learn, share, teach and…write. But obviously also because I need people to find me and say “hey, I like the way this guy thinks, let me get in touch with him” Most of my customers come via word of mouth but a. Click title to read more
CONTENT MARKETING TODAY | FRIDAY, AUGUST 14, 2009
[Information] How to Give Away a Ton of Information to Sell a Ton of Products
Essentially, Tim’s book gave away all of the information you needed to build your own successful business plan. believe there are two reasons: The information his book provided was so well done and so effective at showcasing his expertise that we have absolute confidence that he will deliver great software products, too.
ENGAGE | SATURDAY, AUGUST 20, 2011
[Information] 7 Common Reasons Email Subscribers Stop Subscribing
There’s not much you can do here, expect to be sure you have a good website and maybe a company blog that ranks in search engines and is shared in social media to be there when they do seek out other information. By asking for more information at the point of subscription. T he email inbox is a battleground. Embarrassing, right?
ENGAGE | FRIDAY, MARCH 25, 2011
[Information] More Please: Why I Welcome the Technology Overload with Open Arms
Information As a kid, nothing was more annoying than the New York Yankees’ announcer telling me how impressive Mickey Mantle’s stats were, without giving me any other information. Of course, more important information can be found on the Internet, but the point is it’s there. More information is a good thing.
BUYEROLOGY | SUNDAY, MARCH 18, 2012
[Information] Your Top Priority Is Growing The SMB Revenue Base – Now What?
Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
ENGAGE | WEDNESDAY, MARCH 23, 2011
[Information] Printervention: An Ode to Magazines
When I think about how I use the Internet and even electronic devices, I realize I use them to consume information. Innovation Plus Opinion information overload Insight IPad Magazine Magazines and E-zines print Wired (magazine C all in the A&E folks, it’s time for an intervention. You see, I have a little problem with magazines.
WINDMILL NETWORKING | TUESDAY, FEBRUARY 2, 2010
[Information] StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
often get asked where to go to find relevant information with all of these blogs and Web 2.0 If you want to find more targeted information, StumbleUpon also gives you the option of “ Stumbling by category, so that all of your results would only be websites that others categorized for you. Please inform us all! mwd.com).
WINDMILL NETWORKING | FRIDAY, APRIL 9, 2010
[Information] 10 Things You Must Do for LinkedIn Profile Completeness
Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
SAZBEAN | THURSDAY, DECEMBER 16, 2010
[Information] Indicators of Increasing Brand Loyalty in Social Media
Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
SAZBEAN | FRIDAY, SEPTEMBER 24, 2010
[Information] How-to: Use Netvibes for Social Media Monitoring
This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. button. Save your work.
SALES CHALLENGER | MONDAY, APRIL 1, 2013
[Information] Is Your Salesforce Mobile-Ready?
Organizations often struggle to provide timely and relevant information to salespeople. On the other hand, analytical activities like BI and sales analytics or interactive activities like customer collaboration, internal information exchange, and coaching are less popular, but drive greater efficiency.
BUYEROLOGY | MONDAY, MARCH 22, 2010
[Information] Three Components Of A Buyer Persona Game Plan That Inform Executives
Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer. The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth. Buyer Persona Development Process = Game Plan. Where To Play. How To Play.
B2BBLOGGERS | TUESDAY, NOVEMBER 9, 2010
[Information] Tapping Social Networks for Business: Interview with @ClaraShih.
After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. Thanks Clara, for a most informative conversation. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
ENGAGE | FRIDAY, APRIL 8, 2011
[Information] Me Data, You Jane
In his new book “The Information,” Gleick saves the most colossal party for the island known as data. Scientifically, information is a choice—a yes-or-no choice,” he recently told Wired. In a broader sense, information is everything that informs our world—writing, painting, music, money.” Heady stuff, this. He later died.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 16, 2010
[Information] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
blog is the best way for your business to be sharing your unique and resourceful information with the public. I’m not talking about the big consumer brands like Starbucks and Coca Cola that have gathered lots of Facebook Fans and are truly engaging with their customers. Really? 2) Isn’t That Campaign Just a Tactic? Nothing.
SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
[Information] Social Media in an Hour a Day
This is a great way to keep information going out regularly. Tags: Business Marketing News & Notes Social Media Social Networks Content devoted digital strategy facebook google internet marketing online marketing online social networking social information processing social media strategy social networking tips web 2.0
FATHOM | TUESDAY, APRIL 15, 2014
[Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
Information—and the advantage—was on your side. W e can show you ways to capitalize on this information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo WHEN: Thursday, May 8 (11:30 a.m.–1:00 00 p.m.).
SAZBEAN | WEDNESDAY, JANUARY 12, 2011
[Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
E-QUIP | TUESDAY, SEPTEMBER 4, 2012
[Information] E-Quip Blog: Providing Value in Sales When You're Not the Expert
This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. Develop your own expertise. Posted by.
INTEGRATED B2B | WEDNESDAY, MARCH 26, 2014
[Information] Marketing technology and the challenges it brings for B2B
It’s what keeps your customers informed and engaged, and keeps them coming back to your site. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology Focus on the long term. Keep your marketing department and IT department connected.
B2B MARKETING ONLINE | MONDAY, NOVEMBER 1, 2010
[Information] Whitepaper anyone?
Tags: Digital marketing Mobile Marketing Online Marketing Social media Technology Quora Qwiki Technology content strategy digital marketing information consumption mobile
FATHOM | WEDNESDAY, MARCH 5, 2014
[Information] Why Your Marketing Needs To Be Cool
It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. '“60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners.
ENGAGE | SATURDAY, JULY 30, 2011
[Information] Should This Blog Post Have Been Written in Cursive?
As future generations pass through each grade, digital communication will undoubtedly ease the burden of information transfer. Innovation Plus Opinion Communications digital communication handwriting Insight Philosophy print Skills technology traditional communication transfer of information Writers Resources WritingWill that be lost?
LOOPFUSE | MONDAY, OCTOBER 4, 2010
[Information] The Loopfuse Exchange: Sales & Marketing Best Practices
The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community. You can skip to the end and leave a response.
ENGAGE | TUESDAY, MARCH 8, 2011
[Information] Your Website is on Fire! What Do You Save?
Content Management Content Strategy Aesop Analysis paralysis Best Practices information overload Usability Web Design Website WikipediaI f all the content on your website had to use the fire escape, would every piece make it out alive? And the clutter really adds up. It’s the web, after all. It’s virtually limitless. But can our readers?
WINDMILL NETWORKING | THURSDAY, AUGUST 12, 2010
[Information] 7 Great Social Media Websites and Blogs for Insightful Advice and News
But where do you start seeking out this information? I exclude Mashable because they have, in essence, become the CNN of social media, so needless to say they are one of the most important sources for news & information. Where do you go in 2010 to find out the latest and most insightful information on social media? Thanks!
WINDMILL NETWORKING | THURSDAY, AUGUST 19, 2010
[Information] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
At least with social media, when compared with other types of conversation, the information is public in a good way: Companies can now often see what their employees are saying on the various social media websites which can actually help to “protect their brand name. Using Social Media Helps Protect Your Brand Name. Kodak SM Tips.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 10, 2010
[Information] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
WINDMILL NETWORKING | WEDNESDAY, JULY 14, 2010
[Information] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
SlideShare is quickly becoming the preferred destination for professionals to seek out information that is in a PowerPoint or presentation format. Social media provides a lot of opportunities to learn because many companies and professionals are sharing lots of information. Unfortunately, I don’t see enough of this happening.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 12, 2010
[Information] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for.
ENGAGE | TUESDAY, AUGUST 16, 2011
[Information] Lessons Learned from a Twitter Robot
Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
E-QUIP | MONDAY, OCTOBER 10, 2011
[Information] E-Quip Blog: More White Papers Worth Downloading
They provide more detailed information and how-to insights than the usual article. Monday, October 10, 2011. More White Papers Worth Downloading. like white papers. Theyre not as long and time-consuming as books. Ive collected over 100 white papers in a folder on my hard drive, organized by subject matter. How did I ever manage? Download.
SAZBEAN | WEDNESDAY, OCTOBER 6, 2010
[Information] 5 Tips for Protecting Your Privacy on Facebook
Under the guise of relevancy, Facebook may share your information and that of your friends with advertisers. Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings.
WINDMILL NETWORKING | TUESDAY, FEBRUARY 8, 2011
[Information] 10 Things Seth Godin Taught Me about Social Media Marketing
Social Media Marketing 10 things american idols Blog blog hosting services Facebook kenneth cole marketing Natalie Cole online social networking Orange County Orange County California seth Seth Godin social social information processing taught Tribes: We Need You to Lead Us Twitter United States Vienna Philharmonic vis Web 2.0 But guess what?
WINDMILL NETWORKING | TUESDAY, AUGUST 24, 2010
[Information] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your information at home or on the go. One can only predict that this is just the beginning of companies building upon the Places API. Why not?
ENGAGE | FRIDAY, MAY 20, 2011
[Information] How Google Thinks About Content
Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
WINDMILL NETWORKING | WEDNESDAY, JULY 21, 2010
[Information] Strategizing Your Social Media Trifecta
Everything coming from you is informational and inspires trust and authority. Today’s guest blog post about social media strategy for local marketing utilizing Facebook , Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest , AJ Wilcox. He is married with a 1 year old son and enjoys cars and running.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 25, 2011
[Information] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
The easiest way to do this is to send out a Status Update to your network, but before doing so, make sure your privacy settings are set so that the whole world doesn’t see what should be information for your network only. Heard that one before, right? Enjoy the tips & advice, and please feel free to add to them in the comments.
CONFLUENT FORMS | WEDNESDAY, DECEMBER 18, 2013
[Information] Your homepage isn't your only entrance & landing page
Change your design process When we work with our clients we begin with an information architecture process. This information gets used to develop the wire frames (schematic diagrams) that we design for major pages or page types within the site, and are used as a guide for the designer. 'Entrance page percentages for our site. bounced.
WEBBIQUITY | WEDNESDAY, DECEMBER 11, 2013
[Information] 18 of the Best Content Marketing Strategy Guides of 2013
Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’”
WINDMILL NETWORKING | THURSDAY, JUNE 10, 2010
[Information] 5 Ways to Prospect for New Business on LinkedIn
But if you are looking for local networking opportunities or events in which your business prospects may be attending, all of that information is potentially within the Events database. Image by wordjunky via Flickr. 1) Grow Your LinkedIn Connections. Don’t be shy…connect! 2) Communicate and Network with Your Connections.
SAZBEAN | TUESDAY, MAY 25, 2010
[Information] How Social Media Changes Your Business
Tags: Business Marketing News & Notes Social Networks promote your business social social information processing Social Media your business
SAZBEAN | THURSDAY, JULY 8, 2010
[Information] 18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. world wide web
SAZBEAN | WEDNESDAY, JULY 7, 2010
[Information] 5 Tips for Reaching Your Audience Online
Tags: Business Social Media Social Networks audience Marketing reach social information processing sociobranding tips
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 4, 2008
[Information] Blogger: Redirecting
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
WINDMILL NETWORKING | THURSDAY, JULY 8, 2010
[Information] I’m Unemployed…What Should I Blog About?
They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. Being able to have finished one, understand it and share a certain degree of directed information towards your target audience will obviously help you be seen in a positive light.
CONFLUENT FORMS | TUESDAY, NOVEMBER 6, 2012
[Information] Landing page fail: why I came to your site and bounced
good homepage is a fine balance of visual interest, capture strategy, just enough information (and the right information!), The following situations qualify as bounces: A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser. and just the right amount of sass.
THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
[Information] Mapping the Social Media Landscape
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. It’s also a wonderful way to communicate your message.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Applause**.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 3, 2012
[Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information.
WINDMILL NETWORKING | MONDAY, OCTOBER 21, 2013
[Information] SoLoMo Place Based Marketing: Personal Utility or Prying?
SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart 'Recently I came across a new term: place-based marketing. am familiar with proximity marketing, location marketing, and even hyper local marketing. Featuring Contributions from Global Thinkers.
SAZBEAN | MONDAY, JULY 19, 2010
[Information] Improve Your Tweets Using HootSuite’s Twitter Stats
Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes?
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 26, 2012
[Information] Pre-call Research Best Practices
In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 16, 2012
[Information] The 10 Commandments of #pre-callresearch
You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
THE TOP LINE | TUESDAY, APRIL 12, 2011
[Information] Health care IT: Lives depend on good design
With the federal mandate to automate the collection and distribution of patient medical records and information behind us, industry participants are starting to worry about the usability of the new health care information technology systems. Designing empathy into health information systems. Designing for behavior change.
LOOPFUSE | SATURDAY, AUGUST 28, 2010
[Information] LoopFuse OneView 3.27 Released!
August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. LoopFuse OneView 3.27 Released! Released!
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 8, 2010
[Information] 5 Reasons Your Business Should be Sponsoring Social Media Events
Because of the fact that participants in these events like to share information through social media, often the viewers of these tweets will end up spreading the word to their own network if they find the information valuable through ReTweets, Likes, and Shares. 10 of the 12 ConnectOC Organizing Committee Members. Please chime in!
BIZNOLOGY | MONDAY, AUGUST 16, 2010
[Information] Content with Intent: Inform Your Audience
Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Image by Anirudh Koul via Flickr. by Frank Reed.
ENGAGE | FRIDAY, APRIL 1, 2011
[Information] I Stream, You Stream
G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Everyone obsesses over their “äppäräti,” geniusphone devices that constantly send and receive massive torrents of information. Forget next Tuesday.
SALES INTELLIGENCE VIEW | THURSDAY, NOVEMBER 15, 2012
[Information] Five Crucial Tips for Effective Prospect Research
Before you start looking for information, determine what you want to find. lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Organize your pre-call planning according to the priority of information you need to find.
ACSELLERANT | SATURDAY, JULY 6, 2013
[Information] Story + Video = Powerful B2B Marketing
Unlike a PowerPoint presentation where the presenter reads the bulleted text that appears on the slides, we want to deliver different, but inter-related information to the eyes and ears simultaneously. 'B2B products and services are complex. Well-produced video is a way to get peoples’ attention and hold it. Tell a Story. Keep It Brief.
SAZBEAN | FRIDAY, OCTOBER 22, 2010
[Information] Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Quality over Quantity. Comment on Comments.
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Information] Recipes For Great B2B Videos [#B2Bchat Recap]
The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. The topic was about creating great (if not yet viral) videos for B2B.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 21, 2010
[Information] StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
Tags: Social Media Marketing StumbleUpon buy traffic collaboration content Digg drive traffic Facebook Google increase website traffic iphone Kevin Rose LinkedIn marketing massive traffic news websites online social networking Reddit Social bookmarking social information processing stumbling Su.pr
WINDMILL NETWORKING | TUESDAY, OCTOBER 19, 2010
[Information] 5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them
Sure, there are lots of jobseekers as well as those from the “Staffing & Recruiting industry on the site, but at my last check the facts indicated that industry was not in the top 10 of those represented (Information Technology, Computer Software, and Financial Services being the Top 3 if you were curious). Too Many Emails?