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  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Information] Is there such a thing as “too much data”?
    Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. More information does not necessarily bring us closer to our goal.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Data, Information, and Knowledge
    Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Information] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    It helps keep you connected and informed. 7) It helps (a lot) to recognize others. But it supplies so much information, it can be easy to get distracted by superficial metrics. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Information] 7 key roles in digital marketing
    This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. ” I answered the question in terms of my own team.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 7, 2008
    [Information] 21st Century Information Fluency
    Digital Information Fluency Model. Digital Information Fluency (DIF) is the ability to find, evaluate and use digital information effectively, efficiently and ethically. As teachers and librarians develop these skills and teach them to students, students will become better equipped to achieve their information needs.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 23, 2010
    [Information] Information Will Find Me
    As the way that we find information becomes increasingly driven by social influence , it’s interesting to look at where this trend goes in the longer term. Much as in the consumer world, songs, books, and movies are recommended to us based on collaborative filtering techniques, information in the business world may soon find us.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Information] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following: 75.5% of students surveyed were accepted to their first-choice college but only 56.9%
  • CONTENT MARKETING FOR BI  |  MONDAY, FEBRUARY 15, 2010
    [Information] Visualizing Olympic Information
    Maybe it’s my simple mind, but I appreciate their ability to distill complex information into a (relatively) simple graphical image. I’ve located these and offer them for your enjoyment. I’ve always had a fondness for visual data, so in honor of the Olympics, I thought I’d share these winter sport and Olympic infographics I found.
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Information] How the Information Age Has Forever Changed Marketers’ Lives
    For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. There was a time when information weighed us down. In the information age, everyone is in control.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Information] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Information on competitors easier to find than that on other parts of their own organizations. TEKgroup International, Inc.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 50 Facts about online consumer behavior not to ignore
    96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Capitol). Consumers spend an average of 79 days gathering information before making a major purchase. (GE Capitol). FINDING YOUR AUDIENCE. Conductor ).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Information] 4 Must Dos For Sales and Marketing Pros
    What customers really care about is information and insight about their business, not what the supplier is peddling. It’s our job to feed that information back into Marketing so they can craft the messaging and materials to support that insight. What differentiated the winning seller was that he or she: 1. WRONG.
  • BRAINSHARK  |  FRIDAY, NOVEMBER 4, 2016
    [Information] Make the Most of Formal and Informal Learning: 5 New Features from Brainshark
  • SAZBEAN  |  FRIDAY, JULY 30, 2010
    [Information] Is Real-Time Data Too Much Information?
    Remember in The Matrix when information was displayed in code that fell across the screen?  It seemed impossible to understand.  Is the availability of information in real-time becoming equally difficult to understand? To compare, here’s a version of The Matrix code: Too Much Information? Real-time Data. What do you think?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Information] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Information] B2B Lead Generation vs B2B Advertising: What You Need to Know
    In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Conversely, advertising puts your message in front of your audience. Buyer beware.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Information] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Now you can, at Social Media Informer , a social media content hub launched today. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 28, 2015
    [Information] See How We Power You to Work, Informed
    We’re strong believers in the power of market int […]. Market Intelligence insideview video market intelligence Social Selling
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Information] Increasing customer engagement with videos just got easier
    similar approach to increasing engagement is to make the key information in your videos easier to find. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeSkip intro. Like this post?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Information] Online Engagement is about the trip not the car
    ” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagementWhat do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? Go Trabi Go! You don’t need to do all the work yourself.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Personal anticipated information need
    Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. Personal information collections. Anticipated information need. Information need.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] Managing information summary
    This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. There are three primary elements of information which answer the questions: What is needed? ? The three principles of managing information. When asking for information ? Summary.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] destinationCRM: “Make Sure Your CRM is Well Informed”
    Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Information] Capturing the Voice of Your Customer for B2B Video
    The information I gather is both positive and negative, but even the negative (or maybe especially the negative) info is valuable. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Information Literacy and Big6
    Introduction to Information Literacy. Information Literacy. : The Whys and Wherefores. What is "information literacy" and why is it important to our teaching? 2. Information Literacy Overview. Information Problems worksheet. Information Seeking Strategies: Consider your options. More URL Information.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Information] How your enterprise social platform enables the information marketplace
    To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. Photo credit: Wikipedia. Now think about your own organization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, AUGUST 1, 2008
    [Information] Networked Information Mindmap
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. I’ve been thinking about some of the things a marketer could do with this new capability. Have you ever wished you knew more about the consumer side of your business customers?
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Information] Security Never Takes a Holiday
    data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. Does purchasing a safe car make you a safe driver? Their J.D. And why is that?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 10, 2013
    [Information] Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
    Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries. Click here  for more information about the CODiE Awards. Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Information] Website Actionable Intelligence and Goal Acquisitions
    Incorporate Goals, Event Tracking and E-Commerce Reporting Google Analytics provides a lot of information by default, however, to get the value-based reporting that we need to truly understand the successfulness of our website, we need to go a step further and implement Goals, Event Tracking, and/or E-Commerce Reporting. Rinse and repeat!
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Listed below are 5 free (!)
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Then put yourself in their shoes: why are they looking for information?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2016
    [Information] How a smarter website can improve your marketing effectiveness, Part III
    Those calls to action can be information requests, question submissions, white paper downloads, etc. Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. Metrics That Matter.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    They argued that unless companies learn to effectively capture, manage and maintain attention – both internally and in the marketplace – they will fail. There is now hard evidence that shows the number of clicks, comments, and shares are not indicative of how much time people spend engaged with the actual content.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Information] Social Media for IT Professionals: 7 Trends to Follow
    To help those in attendance, and based on my social media consulting experience, I presented on the following seven trends that are important for information technology professionals to follow vis a vis social media: 1.) Is the growing use of social media already influencing the way you manage information technology at your company?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Information] Your 2012 Marketing Plan: Tell Me What to Do
    He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. Sorting through the information density today is difficult and becoming impossible. Consumers are paralyzed by choice and overwhelmed by information density. But here is the grand irony.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 16, 2011
    [Information] Infographic of the Week: Understanding Viral Content Marketing
    Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. Don’t plan on printing it out though, it’s a looooong one.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Using metrics to increase your ROI and save you money
    Using Analytics enables you to make informed decisions regarding the changes that you're making. web development best practices seo social media b2c information architecture content strategy b2b sales small business e-commerce google analytics innovation advice strategic planning businessFirst, who is your audience?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. THE ANSWER:  Manufacturing executives, all is not lost!  W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. Y our company need not get tossed overboard in the sea change. Space is limited to 25. Your growth plan.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Information] Informal learning & web 2.0: the mash-up
    Informal Learning Blog. Informal learning & web 2.0: the mash-up. In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 at Learning Technologies 2008 in London. Site Map Informal Blog â?¼ ← Flipped to YouTube. June 30th, 2008 | informl2. Boil it down to essence. Website.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 8, 2011
    [Information] 10 Things Seth Godin Taught Me about Social Media Marketing
    Social Media Marketing 10 things american idols Blog blog hosting services Facebook kenneth cole marketing Natalie Cole online social networking Orange County Orange County California seth Seth Godin social social information processing taught Tribes: We Need You to Lead Us Twitter United States Vienna Philharmonic vis Web 2.0 But guess what? 
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] The information processing view of humanity
    « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. written.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Tips For Dealing With Information Overload
    Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Please add your own tips and approaches in the comments. Wikipedia.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 21, 2010
    [Information] Event Marketing and the Information Concierge Concept
    Similar to the Information Concierge concept we discussed a few weeks back, they dropped topic-specific mini-cards on the tables. I was down at IMS in Atlanta recently, spending time with a lot of very interesting and creative marketers. One of the techniques that caught my eye this time came from Jamie Turner and the team at BKV Digital.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Information Work: Numbers and Solving Problems
    Information Work: Numbers and Solving Problems. Information Work: Numbers and Solving Problems. The idea of this material is to organize a series of puzzling items to support learning activity. (To become qualified for information. Allen Klinger, © 12/05/2007. Indeed puzzles pose difficulties. sample is the. Ascher, M.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Photo credit: Wikipedia. Redefine the role of managemen t. 
  • I-SCOOP  |  TUESDAY, AUGUST 16, 2016
    [Information] The undervalued enabler and accelerator of digital transformation: security
    Cybersecurity Digital business Digital transformation Research 2016 Global 1000 outlook Accenture BT CGI Chief Information Security Officer CISO compliance cybersecurity transformation Dell Dimensional Research KPMG transformationThis is also the case for cybersecurity.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Information] Your homepage isn't your only entrance & landing page
    Change your design process When we work with our clients we begin with an information architecture process. This information gets used to develop the wire frames (schematic diagrams) that we design for major pages or page types within the site, and are used as a guide for the designer. Entrance page percentages for our site. bounced.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Information] Should we stop marketing to the CIO?
    Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Applause**.
  • BIZNOLOGY  |  MONDAY, OCTOBER 6, 2014
    [Information] How do you test your website’s names?
    That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. Ask them–what kind of information would you expect to see after you clicked this name? But most websites have bigger issues.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding.
  • I-SCOOP  |  SATURDAY, NOVEMBER 7, 2015
    [Information] The Internet of Things and the need to tackle IT and OT integration
    Digital business Digital technologies Digital transformation Information management Smart data DX economy Gartner Internet of Things Operational Technology OT utilitiesBack in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments.
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Information] Why your company can’t adopt marketing automation
    Agile Marketing Business Information technology marketing marketing automation I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] Customer-self service: the assisted and contextual reality
    Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-serviceThis post is a sligthly modified version of a post originally published on InformationDynamix. Several brands have […].
  • BIZNOLOGY  |  MONDAY, OCTOBER 17, 2016
    [Information] Shopping cart optimization tips
    This does not instill confidence in your buyer if, all of the sudden, the page that asks for their payment details and personal information looks different than the rest of the site. Logos that are easily recognizable and trusted symbols are better than text information. However, you still cannot ignore shopping cart page optimization.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Campaigns. Audience management.
  • CLIENT BRIDGE  |  TUESDAY, MAY 7, 2013
    [Information] VIDEO: The New Rules of Selling in the Information Age
    From Entrepreneur.com, here''s a video interview with Dan Pink, author of "To Sell Is Human", in which he explains how to be a good salesperson in the information age. Salespeople have not disappeared because of the Internet. View Original Article
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2016
    [Information] An undigital revolution of sorts
    And the only mechanisms to contain widespread piracy and dissemination of false information have been very non-digital in nature: constant monitoring, law enforcement and good citizenship. Many Many used the motto “information wants to be free” to describe this new world of limitless copying and distribution of binary content.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 11, 2010
    [Information] How to enhance information absorption for your white paper?
    Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [Information] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Increasing buyer access to information from social media, buyer communities, online research and more. We asked Rebel Brown "What are key marketing trends and predictions for 2010? Rebel Brown.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Information] Are You Giving Your B2B Prospects Too Much Information?
    However, most prospects are like me: they can only absorb so much information, so if you share too many details, they'll tune out. I'd love to get a little bit of information to get me to the next turn (for example, "Turn right at Main Street, which is three miles down the road.") What to do? So how do you do this?
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Information] Are You Giving Your B2B Prospects Too Much Information?
    However, most prospects are like me: they can only absorb so much information, so if you share too many details, they'll tune out. I'd love to get a little bit of information to get me to the next turn (for example, "Turn right at Main Street, which is three miles down the road.") What to do? So how do you do this?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Information] 8 Ways to Increase Social Media Interaction
    Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 24, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. Roadmap. Puzzle Pieces.
  • TONY ZAMBITO  |  MONDAY, MARCH 1, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. Roadmap. Puzzle Pieces.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Information] Content Syndication Options for B2B Lead Generation
    Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email. 2.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
    What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Information] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Facilitate transparency and easy access to information. We live in the information age—the age of transparency. Social media makes transparency fairly easy to achieve.  We base every decision we make on information that we can find or is provided to us. Most of us have no patience for time-wasters. Click to Tweet this…. Not so.
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [Information] Content with Intent: Inform Your Audience
    Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Image by Anirudh Koul via Flickr. by Frank Reed.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Information] Social media strategy leaders: Lisa Marcyes
    With 55% of B2B buyers doing their research by using social networks, social channels provide a real-time platform where buyers can share information, research products, and make informed decisions when it comes to their purchasing decisions.). Welcome, Lisa ! Could you please describe your professional background? MKTGnation Summit.
  • SAZBEAN  |  FRIDAY, JULY 9, 2010
    [Information] Social Media is Not a Magic Wand
    Tags: Business Marketing News & Notes Social Media Social Networks Strategy engagement social information processing
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Information] Information isn’t power anymore
    It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Information Literacy in the Workplace - Special Libraries Association
    Home > Publications & Products. > Information Outlook Online. > Information Outlook Online. > 2001. > June 2001. > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. 5, N0. 6, June 2001. Information.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] Internet resources on information overload and productivity | ManagingIO
    Ideas and trends to tackle information overload. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Blogs/ Websites with focus on information overload. Too mu ch information? - Yes, indeed.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Information] Develop a user-centric content strategy instead of worrying about SEO
    strategy that doesn't ignore the things that you should be doing (such as meta information, rich snippets, alt text, title text, page titles, etc), but that also doesn't go "search engine crazy" by thinking "what would search engines think of this page" and try to game the system with links, key phrases, backlinks, etc.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Information] Recipes For Great B2B Videos [#B2Bchat Recap]
    The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. The topic was about creating great (if not yet viral) videos for B2B.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] A Behavioral Model of Information Seeking on the Web
    Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. In a follow-up round of personal interviews, participants recalled critical incidents of using information from the Web.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Toward An Integrated Model of Information Seeking and Searching
    INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. Information Seeking and Searching.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [Information] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    The information within LinkedIn is provided by our users for usage on the site only. Please share your information for all of us to learn by. Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. Why was their account restricted? Thank you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Information] Email Dashboard: Information Overload Research Group news wrapup
    « Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Its really great to see this much interest and excitement about information overload and IORG. A lot of smart folks have given their perspective on information overload and Matts story. Email Dashboard. TrackBack.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 3, 2011
    [Information] Why I Won’t “Do&# Your Social Media
    As someone who consults and speaks on social media , I still get the newbie customer who wants me to “do&# their social implementation for them. Last I checked we were spending 22% of our Internet time in social media , so that’s a huge amount of influence that I could yield. Definite ego trip.  I could certainly make money from it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Mathemagenic " Reasons for using weblog to keep information bits
    Reasons for using weblog to keep information bits. This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Preservation of information in its current state / Currency of information. Mathemagenic. About. RSS Feed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 21, 2010
    [Information] Are Experts Obsolete? Not In My Informed Opinion
    To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields. In particular, two major trends are well under way: - information is much more accessible.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Information] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    The easiest way to do this is to send out a Status Update to your network, but before doing so, make sure your privacy settings are set so that the whole world doesn’t see what should be information for your network only.  Heard that one before, right?  Enjoy the tips & advice, and please feel free to add to them in the comments. 
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 1, 2011
    [Information] 6 Reasons Why Social Media for Business is Like Training for a Marathon
    Social Media Marketing brian solis Business company Facebook for business LinkedIn marathon media strategy Rate of return running social social information processing Social network social-media-strategy start start running strategy tactics train training for a marathon Twitter United States whyYou need a strategy. Why do I run? 
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