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  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Information] Recipes For Great B2B Videos [#B2Bchat Recap]
    The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. The topic was about creating great (if not yet viral) videos for B2B.
  • ACSELLERANT  |  SATURDAY, JULY 6, 2013
    [Information] Story + Video = Powerful B2B Marketing
    Unlike a PowerPoint presentation where the presenter reads the bulleted text that appears on the slides, we want to deliver different, but inter-related information to the eyes and ears simultaneously. B2B products and services are complex. Well-produced video is a way to get peoples’ attention and hold it. Tell a Story. Make It About People.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Information] How to Boost B2B Sales with Social Media
    The information you gain through this research will allow you to alter your sales pitch to highlight the product or service’s strengths and address any concerns that potential customers might have. All of this information comes from social media research. Collecting such information through social media will improve your sales pitch.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Information] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Now you can, at Social Media Informer , a social media content hub launched today. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 1, 2011
    [Information] 6 Reasons Why Social Media for Business is Like Training for a Marathon
    Social Media Marketing brian solis Business company Facebook for business LinkedIn marathon media strategy Rate of return running social social information processing Social network social-media-strategy start start running strategy tactics train training for a marathon Twitter United States whyYou need a strategy. Why do I run? 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 17, 2012
    [Information] How to Generate Expert Credibility
    This potential for information overload from internet searches often drives professionals to their own industry related journals for solutions to their most perplexing problems. This helps them to get high quality information, by relying on experienced editors who only allow those things to be published that will be of benefit to the readers.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 15, 2013
    [Information] Where Does Information Disclosure Start and End in Social Media?
    If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public?  Technically, Reg FD had nothing do with fair and equitable information disclosure.  TOPIC: Information Disclosure, Social Media. blogs.wsj.com).
  • ENGAGE  |  FRIDAY, MAY 20, 2011
    [Information] How Google Thinks About Content
    Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
  • ENGAGE  |  WEDNESDAY, MAY 23, 2012
    [Information] How Big Will the Internet Be in 2015? (And How Can We Prepare?)
    Innovation Plus Opinion data future Future of Content infographics information overload size of the InternetTwo simple questions with (somewhat) simple answers. From James Collier : In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. Some takeaways: 1. Or your website.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Information] How to Monitor Social Media Conversations
    Content Management Business Facebook information overload Internet marketing Marketing and Advertising Media resource management Social Media social media monitoring TwitterT here’s a lot of social media static out there. And sifting through it is not an enviable task.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Information] Business Must Have: Social CRM apps
    Information technology research group Gartner predicts that the social CRM market for year-end 2012 is expected to reach beyond $1 billion in revenue, nearly double than the year prior. Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Information] How to Reveal Social Selling Engagement in Your Social CRM
    These extensive information reports are customizable and designed to give sales leaders a visual summary of InsideView usage within their organization. New Sales Leadership Reports Reveal Social Engagement and Activity Levels InsideView today also revealed new Sales Team Activity Reports.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Information] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky Brock
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Information] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    The easiest way to do this is to send out a Status Update to your network, but before doing so, make sure your privacy settings are set so that the whole world doesn’t see what should be information for your network only.  Heard that one before, right?  Enjoy the tips & advice, and please feel free to add to them in the comments. 
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Information] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Increasing social media spend as well as the emergence of what I like to call Social Big Data will only augment […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Big data.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] Why Your Marketing Needs To Be Cool
    It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. “60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Information] Are Google Ad Extensions Right for Your Business?
    Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. Seller ratings – According to Google , they base their seller ratings on “a combination of customer reviews and information from verified sources.”
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 15, 2013
    [Information] The Death of the Pushy Sales Rep: 3 Proven Tips for Today’s Top Performers
    We now live in a culture of constant information overload. The growth in popularity of content marketing simply adds even more information to the Internet. How can we increase our conversion rates? How can we start seeing more sales? How can we make lead generation more efficient for our company? Sell Less and Converse More. 19 Feb.
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Tapping Social Networks for Business: Interview with @ClaraShih.
    After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. Thanks Clara, for a most informative conversation. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 1, 2013
    [Information] Understanding the Value of Information
    Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. The information you have acquired is nothing more than data on a page. Guest Blog: .
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Information] Warm Up Your Closing Call With a Social Network Referral
    Once you are a member of the network,  you can start interacting with your prospects to give advice, answer questions or even to gather more background information. Interacting on a social level allow you to present yourself as an expert in your field and as a go-to source for information related to your particular line of products.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Information] Is Your Salesforce Mobile-Ready?
    Organizations often struggle to provide timely and relevant information to salespeople. On the other hand, analytical activities like BI and sales analytics or interactive activities like customer collaboration, internal information exchange, and coaching are less popular, but drive greater efficiency.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 6, 2013
    [Information] Data, data everywhere, nor any drop to think
    still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. Internet Marketing Information overload
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Information] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Facilitate transparency and easy access to information. We live in the information age—the age of transparency. Social media makes transparency fairly easy to achieve.  We base every decision we make on information that we can find or is provided to us. Most of us have no patience for time-wasters. Click to Tweet this…. Not so.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Information] The 4 Cs of Social Media
    Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. closely follow people on Twitter who are active in sharing information relevant to my job. At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 16, 2010
    [Information] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
    blog is the best way for your business to be sharing your unique and resourceful information with the public. According to Hubspot,  72% of businesses have a social media strateg y. Really? Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? Nothing. But campaigns are the means, not the end.
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Information] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. But as budget season looms for most organizations, how can you be sure IT is getting its fair share to drive innovation and bottom-line impact?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [Information] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 3, 2011
    [Information] Why I Won’t “Do&# Your Social Media
    As someone who consults and speaks on social media , I still get the newbie customer who wants me to “do&# their social implementation for them. Last I checked we were spending 22% of our Internet time in social media , so that’s a huge amount of influence that I could yield. Definite ego trip.  I could certainly make money from it.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Information] Klout Adds Facebook to Influence Measurement
    The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. Let’s look at what information the Facebook integration has added… Klout Score. information which I don’t have (I use another URL shortener)? Very little information here.
  • LOOPFUSE  |  TUESDAY, AUGUST 10, 2010
    [Information] The Last Mile : Required Fields for JavaScript Illiterati.
    Refining which and how much information to capture based on our percieved value of what we offer in return (whitepapers, free trials, etc.). The Last Mile : Required Fields for JavaScript Illiterati August 10th, 2010 by Matthew Quinlan As marketers we are always building and tweaking lead capture forms. Not anymore. That’s it.
  • SAZBEAN  |  TUESDAY, MAY 25, 2010
    [Information] How Social Media Changes Your Business
    Tags: Business Marketing News & Notes Social Networks promote your business social social information processing Social Media your business
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 4, 2011
    [Information] 15 Top New Social Media Blogs to Follow in 2011
    You may already be avid readers of some of these blogs, but I have gone out of my way to find great social media-related blogs that are NOT popular according to these guidelines: NOT in the top 50 of the AdAge Power 150. NOT in the top 50,000 worldwide Internet ranking according to Alexa.com. NOT having over 50,000 Twitter followers. 13. B. L.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Information] Marketing technology and the challenges it brings for B2B
    It’s what keeps your customers informed and engaged, and keeps them coming back to your site. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology Focus on the long term. Keep your marketing department and IT department connected.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Information] Landing page fail: why I came to your site and bounced
    good homepage is a fine balance of visual interest, capture strategy, just enough information (and the right information!), and just the right amount of sass. The following situations qualify as bounces: A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Information] Three marketing truths for an information dense world
    We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. Content is the starting line, not the finish line.
  • B2B MARKETING ONLINE  |  MONDAY, NOVEMBER 1, 2010
    [Information] Whitepaper anyone?
    Tags: Digital marketing Mobile Marketing Online Marketing Social media Technology Quora Qwiki Technology content strategy digital marketing information consumption mobile
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Variety of Content is the Key in the Early Stages of the.
    Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. In this post, I’m going to focus on content for the early stages of the buy cycle. Scoring or qualifying your site visitors is largely dependent on their behavior. Resource
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Information] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln. They do if they are.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Information] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 19, 2010
    [Information] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
    hadn't looked at it from that perspective but it does present some challenges.&#. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Using Social Media Helps Protect Your Brand Name. Remember: New Tools, Old Rules. Yahoo!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Information] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
    If you instead ask how their last purchase faired and what, if anything, they’d change about it, your prospect could answer in a number of ways that may lead to a lot more information than the time lapse between their previous purchase. Listening is especially important when finding out key information about your prospect.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 14, 2010
    [Information] LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
    LinkedIn and Facebook would seem to have very little in common going into 2011 : One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book&# of college students.  Professionals network on one platform while companies establish Pages on the other. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Information] In an information-dense world, headlines prevail
    By Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. My position now is a lot more like that of the average social media user.
  • THE TOP LINE  |  MONDAY, FEBRUARY 14, 2011
    [Information] Health Care Information Technology: The prescription for successful implementation
    It was a fabulous day packed with information from health care providers and health care payers across the nation. Since I couldn’t keep up with the information flow, I’m looking forward to reviewing the slides once they’re up later this month.  In the meantime, the next few posts provide snippets from several sessions.
  • E-QUIP  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] E-Quip Blog: Providing Value in Sales When You're Not the Expert
    This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. Develop your own expertise. Posted by.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Information] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Eight steps to thriving on information overload
    « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Information overload is a fact of life for company directors, senior managers, and all professionals. Web 2.0
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Information] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    But where do you start seeking out this information? Where do you go in 2010 to find out the latest and most insightful information on social media?  Is it listed above? Here’s how my readers voted, in descending order of importance (and what percent voted for each particular website): 1.) Spend Less Time There. 5.) Thanks!
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Information] 5 Tips for Reaching Your Audience Online
    Tags: Business Social Media Social Networks audience Marketing reach social information processing sociobranding tips
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 17, 2011
    [Information] In Defense of Klout Measurement for Social Media Influence
    Social Media Marketing Ashton Kutcher Blog Business communication Facebook influence klout LinkedIn Mashable measurement measurement tool measurement tools measurements mediums online social networking score social social influence social information processing Social network Social network service tool tools Twitter world wide web
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Information] 6 Broader Business Questions to Inform Your SEO Strategy
    read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. Late last year I touched on 3 ways SEO can work with social media initiatives. What worked well?
  • E-QUIP  |  FRIDAY, MARCH 18, 2011
    [Information] E-Quip Blog: Proposal Planning Questions
    Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. Friday, March 18, 2011. Why not?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 27, 2011
    [Information] Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?
    But even from that perspective, what happens if one of your connections has embraced the LinkedIn and Twitter integration , flooding your Network Updates with meaningless hashtags and the dreaded Foursquare tweets , informing us that they just checked in to the local supermarket so that they can get the coveted “Mayor&# status? 
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Information] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 Vidal.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Information] 3 Ways Mobile Insights Are Informing Online and Offline Marketing
    It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 14, 2011
    [Information] Does Your Social Media Department Have a Content Czar?
    This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Resourceful information.  Don’t know what information to share on social websites?  Content. 
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 12, 2011
    [Information] [Infographic] The Current State of Social Networks
    Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 11, 2013
    [Information] Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet
    Social Media and Online Security eBay Facebook Google Information technology Public key certificate Public key infrastructure Social Media Marketing Trend Micro Twitter YouTube In the technology world there’s a saying: no one knows you’re a dog on the Internet. Featuring Contributions from Global Thinkers.
  • THE TOP LINE  |  TUESDAY, APRIL 12, 2011
    [Information] Health care IT: Lives depend on good design
    With the federal mandate to automate the collection and distribution of patient medical records and information behind us, industry participants are starting to worry about the usability of the new health care information technology systems. Designing empathy into health information systems. Designing for behavior change.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Information] B2B Companies are Really Content Companies, But is Content.
    With the Internet, B2B buyers have access to more information than ever. The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 7, 2012
    [Information] An Old School Sales Technique that Is Fresh Again
    Because most of your clients won’t take the time to write you back, make sure to include your email address, cell phone number and any other contact information that you feel is relevant. Send a letter. An old fashioned piece of mail to a prospect can position you as a more accessible choice, especially with more traditional clientele.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] YouTube - Informal Learning in 10 minutes
    Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. informal.
  • TOM PISELLO  |  MONDAY, JANUARY 31, 2011
    [Information] Is The End of Social Media Already Written Into Its Success?
    Just think of the information overload from just our e-mail alone, exploding more than 2x in volume per year. Then they abandon it and take themselves and their houses still farther away,” Unless we figure out better ways to manage the information overload, the end of social media may very well be written into its very success.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [Information] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    In a survey of CIOs, CTOs and senior IT executives by the Society for Information Management, 172 U.S. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. position to No. 2 in 2010. Do White Papers Still Engage?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] 5 Reasons Your Business Should be Sponsoring Social Media Events
    Because of the fact that participants in these events like to share information through social media, often the viewers of these tweets will end up spreading the word to their own network if they find the information valuable through ReTweets, Likes, and Shares. 10 of the 12 ConnectOC Organizing Committee Members. Please chime in!
  • PUZZLE MARKETER  |  TUESDAY, JULY 10, 2012
    [Information] Multitasking Puts Your Brain on Information Overload [Infographic]
    According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Information] The Who, What, Why & How of Sharing Information [Infographic]
    They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on. Infographic Text: 6 Types of Sharers. We all share for different REASONS.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] How to Reduce Information Overload | ThinkSimpleNow.com
    How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. want less time catching information and more time to live life. The Blog.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Information] Is It Time to Upgrade to a Paid LinkedIn Account?
    LinkedIn accounting benefits Business collaboration community websites current account Facebook Google Analytics LinkedIn Groups LinkedIn Open Networker month online social networking pay pay account personal potential recruiter search social information processing Social Media Marketing Twitter upgrade upgrades Web 2.0
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
    Tags: Social Media Marketing StumbleUpon buy traffic collaboration content Digg drive traffic Facebook Google increase website traffic iphone Kevin Rose LinkedIn marketing massive traffic news websites online social networking Reddit Social bookmarking social information processing stumbling Su.pr
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Information] Four Reasons for an Information Concierge
    call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. This role bridges the gap between potential buyers and the information we have that is of value to them. There is a role in modern sales and marketing that is just starting to form. So why not search?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Information] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    Search engines are still the top resource used to find local businesses but increasingly, more and more are moving towards getting their information from Twitter, Facebook and other similar sites. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.  Happy reading!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Information] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. But, of course, this holiday celebrated in the U.S. Not necessarily.
  • FOLLOW THE LEAD  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] ZoomInfo introduces new business information platform
    The b-to-b search engine, which has information on 5 million businesses and 50 million employees, on Tuesday announced a new platform designed to increase the demand for data on small and medium-sized businesses and provide searchable content that goes beyond information you find on business [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Information] A blueprint for succeeding in a world of overwhelming information density
    … and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. Fragmented channels. Clearly more content is not the answer.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 15, 2010
    [Information] My Favorite 6 Social Media Sites for B2B Social Media Marketing
    This is why your website is even more important with the advent of social media, and you need to make sure that your website is “social media optimized&# to lead others to your social media profiles as well as to help others share your information throughout  their social media channels. Need I say more? Business has always been social.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [Information] How to Market to Chief Information Officers (CIOs)
    It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations.
  • E-QUIP  |  MONDAY, JULY 11, 2011
    [Information] E-Quip Blog: Time to Rethink Your Website?
    The internet is a treasure trove of information and advice. Prospective clients need that kind of information, of course, but they need much more in making a purchase decision. Youll have to provide minimal contact information to download. Monday, July 11, 2011. Time to Rethink Your Website? Provide content of value to clients.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 19, 2010
    [Information] 5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them
    Sure, there are lots of jobseekers as well as those from the “Staffing & Recruiting&# industry on the site, but at my last check the facts indicated that industry was not in the top 10 of those represented (Information Technology, Computer Software, and Financial Services being the Top 3 if you were curious).  Too Many Emails?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Information] Using Customer Data to Inform Your Personalization Strategy
    In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.
  • BUYEROLOGY  |  SUNDAY, MARCH 20, 2011
    [Information] Informing Content Strategy with Buyer Persona Development
      To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.    Buyer persona development is a methodology for informing strategy. 
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Information] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    For those who think of this functionality as a digital handshake and would like to connect with those who share their profile information when they view you, you can now go back at anytime knowing that there are 3 months of data stored for your reference. Wouldn’t it be cool if you could analyze visitors to your Facebook Page?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [Information] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    The information within LinkedIn is provided by our users for usage on the site only. Please share your information for all of us to learn by. Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. Why was their account restricted? Thank you.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 14, 2010
    [Information] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
    Social media provides a lot of opportunities to learn because many companies and professionals are sharing lots of information. There is no doubt that the current recession continues to have an impact on the growth of social media. Unfortunately, I don’t see enough of this happening. They will start to seek you out! Still not convinced?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Information] 7 Ways to Sell Social Media to Your Marketing Department
    There is more and more information being published on these statistics on a daily basis that you are sure to find something to back up your claims. 2) Competitor’s Use of Social Media. Pick 5 and then go to their websites and look for the following information: Do they have a Blog? Tread with caution. 2.) Well, where are they?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 7, 2015
    [Information] Best and Worst Stats of 2014
    Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise Well, 2015 is finally upon us, which makes it fun for m […].
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 24, 2011
    [Information] New Free Realtime People Search Engine Reveals All
    You can do Google searches and go to each social media website and perform many searches, or you can simply access all of this information in once place through Waatp.com.  The results will show you a large amount of demographic information on that person, including, if available, the following: Address. Family Information.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Information] Develop a user-centric content strategy instead of worrying about SEO
    strategy that doesn't ignore the things that you should be doing (such as meta information, rich snippets, alt text, title text, page titles, etc), but that also doesn't go "search engine crazy" by thinking "what would search engines think of this page" and try to game the system with links, key phrases, backlinks, etc.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 17, 2010
    [Information] 6 People Who Should Use LinkedIn’s New Follow Company Feature
    With the new Follow Company feature, you can see all of this information in chronological order in the convenient location of the “Activity&# tab of each company.  It has never been easier to glean this much detailed information about a company’s HR moves in the history of the Internet. Job Seekers. Hiring Managers.
  • GREAT B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Information] B2B Marketing Strategy: Inform and Educate
    David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. You’ve got expertise, so share it liberally.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 14, 2012
    [Information] How To Make Your Business Blog Informative
    There’s a fine line between having a fun and interesting blog and having an informative blog.  Too much interesting content without information, and you’ll never meet your goals with your blog.  Too great a focus on information, and, well… you aren’t going to have a readership. News & Notes
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Information] That's John Doe to You
    Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. I don’t want to be contacted. Views expressed are my own.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Information] The Biggest Gap in Marketing Software Selection Isn't Product Information
    At a time when the marketing automation industry is more confusing than ever -- and when 25% of marketing automation buyers are unhappy with their results*-- it''s essential to have solid, detailed information to make a sound decision. This is much closer with the kind of information you’d get from consumer view sites like Yelp.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 1, 2010
    [Information] How Much Time Should You Spend in Social Media?
    Whenever I speak to a large group or consult with a client on social media , I have a tendency to overwhelm my audience with the so many things that they could be using it for.  Which leads to the question that I am often asked: How much time should you spend on social media? Finally, there is a need to: 3) Create social media boundaries. 
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Information] Are You Giving Your B2B Prospects Too Much Information?
    However, most prospects are like me: they can only absorb so much information, so if you share too many details, they'll tune out. I'd love to get a little bit of information to get me to the next turn (for example, "Turn right at Main Street, which is three miles down the road.") What to do? So how do you do this?
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Information] Are You Giving Your B2B Prospects Too Much Information?
    However, most prospects are like me: they can only absorb so much information, so if you share too many details, they'll tune out. I'd love to get a little bit of information to get me to the next turn (for example, "Turn right at Main Street, which is three miles down the road.") What to do? So how do you do this?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Information] SoLoMo Place Based Marketing: Personal Utility or Prying?
    SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    They argued that unless companies learn to effectively capture, manage and maintain attention – both internally and in the marketplace – they will fail. There is now hard evidence that shows the number of clicks, comments, and shares are not indicative of how much time people spend engaged with the actual content.
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