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  • DIGITAL VOICES  |  MONDAY, DECEMBER 10, 2012
    [Information] The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation
    They happen on lots of large ecommerce or content managed websites and they look something like this: Home> Services> Website Design> Information Architecture> CMS selection and evaluation. breadcrumbs collapsible Digital Strategy Information Architecture navigation SEO trimmed truncated User Experience User Experience Desig
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Information] The crisis of buyer information in B2B and how to fix it
    Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • I-SCOOP  |  FRIDAY, JUNE 27, 2014
    [Information] Intelligent content and information: knowledge to engage
    Intelligent information management (IIM) was traditionally defined as “a set of processes and underlying technology solutions that enables organizations to understand, organize and manage all types of data” The keywords: processes, technology, data, management and understanding. Now, where is the intelligence?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Information] Building An Organic Audience Profile to Inform Your SEO Strategy
    Using Average Time Spent on Site to Determine Value After you’ve broken down the number of average monthly visitors from these search engines, it’s time to gather information around the time users spend on-site from each engine. The post Building An Organic Audience Profile to Inform Your SEO Strategy appeared first on Ifbyphone.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Photo credit: Wikipedia. Redefine the role of managemen t. 
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Information] More Please: Why I Welcome the Technology Overload with Open Arms
    Information As a kid, nothing was more annoying than the New York Yankees’ announcer telling me how impressive Mickey Mantle’s stats were, without giving me any other information. I’d have to rely on my dad’s memory from 1961, or lug out the million-page Baseball Encyclopedia from its place holding up the northwest corner of my house.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Information] 8 Ways to Increase Social Media Interaction
    Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Data, Information, and Knowledge
    Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Information] The Power of Story for B2B Marketing
    Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects.” – Gerhard Gschwandtner, publisher of  Selling Power. Imagine you’re trying to communicate the resiliency of a high-priced data storage array designed to protect critical information. People remember stories.
  • ENGAGE  |  WEDNESDAY, MARCH 23, 2011
    [Information] Printervention: An Ode to Magazines
    When I think about how I use the Internet and even electronic devices, I realize I use them to consume information. Innovation Plus Opinion information overload Insight IPad Magazine Magazines and E-zines print Wired (magazine C all in the A&E folks, it’s time for an intervention. You see, I have a little problem with magazines.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 17, 2011
    [Information] IT and Marketing: Relevant IT Is Helping Marketing Teams with Information Management. (Part 5 of 6)
    As we continue to think about the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call?” we look at the issues surrounding data availability and quality, and how IT plays a vital role in marketing strategy At the end of the day, marketing is heavily impacted by, and depends on, data.
  • I-SCOOP  |  SATURDAY, JUNE 28, 2014
    [Information] Intelligent data and information: Big Data and content in action
    Big Data essentially means all data. And there is quite some data nowadays: from customer data and social data to data regarding all possible areas of business, technology, science, customers and beyond. The term Big Data has a technology and processing background in an age where ever larger data sets became available and ever more […
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 30, 2009
    [Information] Are B2B marketers offering too much stuff and not enough information?
    This little gem describes the state of the Internet and how services that appear to be the information are really just tools to find the information. His conclusion: “Right now, there’s way too much stuff and far too little information about that stuff. Sounds like an opportunity.&#. Need the approval of the CFO?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Campaigns. Audience management.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Information] How Google Reads Your Blog
    Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
  • CEEKUE  |  THURSDAY, MARCH 24, 2011
    [Information] Searching In Twitter Is Trying To Find Interesting Information
    Although Google is now including Twitter in its search results, Twitter will probably never be a great platform to search for information. Because of the maximum of 140 characters, the information in tweets is very limited. Besides that people use all kind of different abbreviations in their tweets, making it difficult to search.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
  • ENGAGE  |  TUESDAY, MARCH 8, 2011
    [Information] Your Website is on Fire! What Do You Save?
    Content Management Content Strategy Aesop Analysis paralysis Best Practices information overload Usability Web Design Website WikipediaI f all the content on your website had to use the fire escape, would every piece make it out alive? And the clutter really adds up. It’s the web, after all. It’s virtually limitless. But can our readers?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Data, Information, and Knowledge: Knowledge
    Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Sales 2.0 Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence
  • ENGAGE  |  FRIDAY, APRIL 8, 2011
    [Information] Me Data, You Jane
    In his new book “The Information,” Gleick saves the most colossal party for the island known as data. Scientifically, information is a choice—a yes-or-no choice,” he recently told Wired. “In a broader sense, information is everything that informs our world—writing, painting, music, money.” Heady stuff, this.
  • TOM PISELLO  |  MONDAY, JANUARY 31, 2011
    [Information] Is The End of Social Media Already Written Into Its Success?
    Just think of the information overload from just our e-mail alone, exploding more than 2x in volume per year. Then they abandon it and take themselves and their houses still farther away,” Unless we figure out better ways to manage the information overload, the end of social media may very well be written into its very success.
  • BEYOND  |  MONDAY, AUGUST 5, 2013
    [Information] Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.
    What information do B2B buyers want from you? Not only do they begin the buying process from a position of considerable knowledge, they also spend significant time acquiring the additional information they need to make the best possible choice. B2B buyers do not make hasty decisions. Quite the opposite. Where they went to find it.
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Information] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizens contribute to journalism, but they don’t often create it, which leads us to the next point: “There’s too much goddamned information out there.” But what he didn’t count on was the deluge of information. Because people want information in the context of what their friends think is important.
  • ENGAGE  |  WEDNESDAY, MAY 23, 2012
    [Information] How Big Will the Internet Be in 2015? (And How Can We Prepare?)
    Innovation Plus Opinion data future Future of Content infographics information overload size of the InternetTwo simple questions with (somewhat) simple answers. From James Collier : In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. Some takeaways: 1. Or your website.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Information] Buying Stages & Lead Nurturing, Matching Content
    information search. It all starts with being aware of a problem that needs to be solved, which pushes a buyer to collect information on possible solutions. Information Search. At this stage buyers are looking for product specific information, because they need to compare different products with each other. Conclusion.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Information] Identifying 6 of the Most Important People in Your Social Network
    They tend to be absorbers of information and a bit shy.  It’s important to try to identify these people because they’re also likely to be customers at some point. The whole point of using social media is to build relationships with the right people. Reaching out to influencers helps build this relationship.
  • ENGAGE  |  SATURDAY, AUGUST 20, 2011
    [Information] 7 Common Reasons Email Subscribers Stop Subscribing
    There’s not much you can do here, expect to be sure you have a good website and maybe a company blog that ranks in search engines and is shared in social media to be there when they do seek out other information. By asking for more information at the point of subscription. T he email inbox is a battleground. Embarrassing, right?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 2, 2014
    [Information] Data, Information and Knowledge: When Data is Not Enough
    Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales And Marketing social intelligence
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Information] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. Even better than free donuts … helping your clients build their own businesses. You get to be the cream. Be sure to add a personal comment! Jamieson.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 15, 2014
    [Information] Blogger Outreach Trend of 2014: Transition from Informal to Structure
    While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Information] Your homepage isn't your only entrance & landing page
    Change your design process When we work with our clients we begin with an information architecture process. This information gets used to develop the wire frames (schematic diagrams) that we design for major pages or page types within the site, and are used as a guide for the designer. Entrance page percentages for our site. bounced.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Information] I Stream, You Stream
    G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Everyone obsesses over their “äppäräti,” geniusphone devices that constantly send and receive massive torrents of information. Gots muffintop?”
  • SAZBEAN  |  THURSDAY, AUGUST 26, 2010
    [Information] Is Social Media a Waste of Time?
    Provide the Right Message & Information. If you want people to respond to you, you need to be providing useful information and the right message. Ahh, social media. The golden ticket to increased profits and a life time of wealth. If you believe this, you’ve been lead down the wrong path. Step Back from Social Media.
  • UNDER THE ARCH  |  SUNDAY, SEPTEMBER 8, 2013
    [Information] How Information Processing Affects Marketing Communications
    By Kathleen O’Neil, Marketing Strategist Many of today’s … Continue reading → The post How Information Processing Affects Marketing Communications appeared first on. Marketing Communications Marketing Strategy advertising communications strategy direct marketing marketing communications public relations sales promotion
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
    What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
  • BUYEROLOGY  |  WEDNESDAY, MARCH 24, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. Roadmap. Puzzle Pieces.
  • BUYEROLOGY  |  MONDAY, MARCH 1, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. Roadmap. Puzzle Pieces.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Information] Website Actionable Intelligence and Goal Acquisitions
    Incorporate Goals, Event Tracking and E-Commerce Reporting Google Analytics provides a lot of information by default, however, to get the value-based reporting that we need to truly understand the successfulness of our website, we need to go a step further and implement Goals, Event Tracking, and/or E-Commerce Reporting. Rinse and repeat!
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Information] How to Give Away a Ton of Information to Sell a Ton of Products
    Essentially, Tim’s book gave away all of the information you needed to build your own successful business plan. believe there are two reasons: The information his book provided was so well done and so effective at showcasing his expertise that we have absolute confidence that he will deliver great software products, too.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Mathemagenic " Reasons for using weblog to keep information bits
    Reasons for using weblog to keep information bits. This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Preservation of information in its current state / Currency of information. Mathemagenic. About. RSS Feed.
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Information] Indicators of Increasing Brand Loyalty in Social Media
    Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Information] How-to: Use Netvibes for Social Media Monitoring
    This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. button. Save your work.
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Information] Beyond minimalism in the on-the-go music information experience
    Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Email Deliverability: Making it into the inbox.
  • ENGAGE  |  SATURDAY, JULY 30, 2011
    [Information] Should This Blog Post Have Been Written in Cursive?
    As future generations pass through each grade, digital communication will undoubtedly ease the burden of information transfer. Innovation Plus Opinion Communications digital communication handwriting Insight Philosophy print Skills technology traditional communication transfer of information Writers Resources WritingWill that be lost?
  • MARKETING-GIMBAL  |  SUNDAY, MAY 23, 2010
    [Information] Why Social Media is The Least Trusted Source of Information For B2B Buyers
    Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial.
  • ENGAGE  |  TUESDAY, AUGUST 16, 2011
    [Information] Lessons Learned from a Twitter Robot
    Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 12, 2011
    [Information] [Infographic] The Current State of Social Networks
    Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Listed below are 5 free (!)
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Information] How Inside Sales Reps Can Get IT Security Pros To Share Information
    The nature of a security solution is primarily to help prevent information/systems from being compromised. Empathize with their reluctance to speak: in any communication you have it is important to let them know that you are aware of the sensitive nature of the questions you are asking and the information you are seeking.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] Social Media in an Hour a Day
    This is a great way to keep information going out regularly. Tags: Business Marketing News & Notes Social Media Social Networks Content devoted digital strategy facebook google internet marketing online marketing online social networking social information processing social media strategy social networking tips web 2.0
  • ENGAGE  |  FRIDAY, MAY 20, 2011
    [Information] How Google Thinks About Content
    Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Information] How to Monitor Social Media Conversations
    Content Management Business Facebook information overload Internet marketing Marketing and Advertising Media resource management Social Media social media monitoring TwitterT here’s a lot of social media static out there. And sifting through it is not an enviable task.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] Why Your Marketing Needs To Be Cool
    It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. “60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners.
  • SAZBEAN  |  TUESDAY, MARCH 26, 2013
    [Information] The three steps to ‘shareability,’ sharing customer information within the firm
    It is recognized that to communicate effectively across channels, customer information must be also shared effectively within the organization. ‘Shareability’ is the key We can think of this ability to share customer information as the concept of ‘shareability.’ News & Notes
  • BUYEROLOGY  |  MONDAY, MARCH 22, 2010
    [Information] Three Components Of A Buyer Persona Game Plan That Inform Executives
    Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer.   The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth. Buyer Persona Development Process = Game Plan. Where To Play. How To Play.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Information] Is Your Salesforce Mobile-Ready?
    Organizations often struggle to provide timely and relevant information to salespeople. On the other hand, analytical activities like BI and sales analytics or interactive activities like customer collaboration, internal information exchange, and coaching are less popular, but drive greater efficiency.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 12, 2015
    [Information] Using the information in your content strategy
    Has this information on Buyer Persona been helpful? Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Thank you, Adele. “Many parts of your company can benefit from the insights you will glean from your buyer persona research.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Information] The 10 Commandments of #pre-callresearch
    You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] 5 Tips for Protecting Your Privacy on Facebook
    Under the guise of relevancy, Facebook may share your information and that of your friends with advertisers. Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings.
  • THE POINT  |  MONDAY, NOVEMBER 28, 2011
    [Information] How to Revive a Dying E-Newsletter: 4 Tips
    To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”. Make it look good.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Five Crucial Tips for Effective Prospect Research
    Before you start looking for information, determine what you want to find. A lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Get in the habit of finding the most important information first.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Information] The Loopfuse Exchange: Sales & Marketing Best Practices
    Stay tuned for more exciting information on the Loopfuse Exchange. The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge.  You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • CONVERSIONATION  |  THURSDAY, AUGUST 26, 2010
    [Information] Social Media Informer is born : making life easier for you and me
    I’m a consultant. And I blog and write a lot. Because I like to learn, share, teach and…write. But obviously also because I need people to find me and say “hey, I like the way this guy thinks, let me get in touch with him” Most of my customers come via word of mouth but a. Click title to read more
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. THE ANSWER:  Manufacturing executives, all is not lost!  W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. Y our company need not get tossed overboard in the sea change. Space is limited to 25. Your growth plan.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • BUYEROLOGY  |  SUNDAY, MARCH 18, 2012
    [Information] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Data, Information and Knowledge: When Information is Good, But Not Enough
    Note: Today’s guest post is one in a series provided by […]. CRM Intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence
  • VIEWPOINT  |  THURSDAY, APRIL 14, 2011
    [Information] A Healthcare Information Technology Lead Generation Success Story
    billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Identify high-level decision makers in prospect companies.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Information] Improve Your Tweets Using HootSuite’s Twitter Stats
    Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes?
  • SAZBEAN  |  TUESDAY, MAY 25, 2010
    [Information] How Social Media Changes Your Business
    Tags: Business Marketing News & Notes Social Networks promote your business social social information processing Social Media your business
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Information] 5 Tips for Reaching Your Audience Online
    Tags: Business Social Media Social Networks audience Marketing reach social information processing sociobranding tips
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Information] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. world wide web
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 12, 2012
    [Information] How to Improve Your Cold Calling Techniques
    The Internet is an endless source of information so doing research isn’t hard. And, if the prospect does have the information, it makes you seem knowledgeable. Visit professional networking sites to find out about job history, awards, personal interests and other useful information. This should only take a few minutes.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Information] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 Vidal.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Information] The 4 Cs of Social Media
    Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. closely follow people on Twitter who are active in sharing information relevant to my job. At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • B2B MARKETING ONLINE  |  MONDAY, NOVEMBER 1, 2010
    [Information] Whitepaper anyone?
    Tags: Digital marketing Mobile Marketing Online Marketing Social media Technology Quora Qwiki Technology content strategy digital marketing information consumption mobile
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 24, 2010
    [Information] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
    While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
    Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Information] How to Appeal to Buyer’s Caution
    Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Buyers can – and will – learn about your products online. As How does the appeal to caution work? buyer’s caution stems from a reluctance to face fears.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Information] Marketing technology and the challenges it brings for B2B
    It’s what keeps your customers informed and engaged, and keeps them coming back to your site. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology Focus on the long term. Keep your marketing department and IT department connected.
  • ENGAGE  |  WEDNESDAY, JULY 27, 2011
    [Information] Goodbye, Voice of God (in Journalism)
    With blogging, you can be more open about where you get your information from. Information is also a commodity. Content Management Building Community Content Marketing Content Strategy creativity information as commodity Journalism News Cycle Role of Journalists Writers Resources WritingMy job has certainly evolved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [Information] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    " The article describes how some technology firms, including Microsoft , Intel , Google and I.B.M. , are banding together to fight information email overload - by doing research on information coping skills - one of my favorite topics for the past ten years. What are you are best tips for dealing with information overload?
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Information] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following: 75.5% of students surveyed were accepted to their first-choice college but only 56.9%
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Information] 18 of the Best Content Marketing Strategy Guides of 2013
    Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com
    Information Technology. Information Technology. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. Some of the key problems the study found include: Young people don’t develop good search strategies to find quality information. Gazette.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Information] LoopFuse OneView 3.27 Released!
    August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. LoopFuse OneView 3.27 Released! Released!&#
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • MARKETING EDGE  |  SATURDAY, JULY 23, 2011
    [Information] Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita
    Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Brogan and I met over $.99 Fast forward several [.]
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Information] How to Generate Leads with Pinterest
    Infographics make it easy for people to understand complex information and find a lot of relevant details in an easily digestible format. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. We believe it can be down, however. Show Off Infographics.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Then put yourself in their shoes: why are they looking for information?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Information] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.
  • SAZBEAN  |  FRIDAY, OCTOBER 22, 2010
    [Information] Building Relationships by Commenting
    Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Quality over Quantity. Comment on Comments.
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