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  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Information] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Information] Online Engagement is about the trip not the car
    ” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagementWhat do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? Go Trabi Go! You don’t need to do all the work yourself.
  • UNDER THE ARCH  |  SUNDAY, SEPTEMBER 8, 2013
    [Information] How Information Processing Affects Marketing Communications
    By Kathleen O’Neil, Marketing Strategist Many of today’s … Continue reading → The post How Information Processing Affects Marketing Communications appeared first on. Marketing Communications Marketing Strategy advertising communications strategy direct marketing marketing communications public relations sales promotion
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Information] B2B Lead Generation vs B2B Advertising: What You Need to Know
    In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Conversely, advertising puts your message in front of your audience. Buyer beware.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 1, 2016
    [Information] Expert Interview Series: Matt Greener Of App Data Room About the Importance of Up-To-Date Information for Salespeople
    Up-to-date information is important for salespeople for a wide variety of reasons, including the […]. A mobile sales app is good for so much more than just being a virtual shopping cart or receipt. It can also help your sales team be more prepared during the sales pitch, be more organized and be in constant contact.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • DISCOVERORG  |  FRIDAY, JANUARY 22, 2016
    [Information] The Evolving Risks and Roles of CISOs in 2016
    Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Integrated threat intelligence and analysis. The Roles of CISOs.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Information] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following: 75.5% of students surveyed were accepted to their first-choice college but only 56.9%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Information] Your 2012 Marketing Plan: Tell Me What to Do
    He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. Sorting through the information density today is difficult and becoming impossible. Consumers are paralyzed by choice and overwhelmed by information density. But here is the grand irony.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Applause**.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Information] Capturing the Voice of Your Customer for B2B Video
    The information I gather is both positive and negative, but even the negative (or maybe especially the negative) info is valuable. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • CLIENT BRIDGE  |  TUESDAY, MAY 7, 2013
    [Information] VIDEO: The New Rules of Selling in the Information Age
    From Entrepreneur.com, here''s a video interview with Dan Pink, author of "To Sell Is Human", in which he explains how to be a good salesperson in the information age. Salespeople have not disappeared because of the Internet. View Original Article
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Photo credit: Wikipedia. Redefine the role of managemen t. 
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 24, 2010
    [Information] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
    While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Information] Website Actionable Intelligence and Goal Acquisitions
    Incorporate Goals, Event Tracking and E-Commerce Reporting Google Analytics provides a lot of information by default, however, to get the value-based reporting that we need to truly understand the successfulness of our website, we need to go a step further and implement Goals, Event Tracking, and/or E-Commerce Reporting. Rinse and repeat!
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Listed below are 5 free (!)
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Information] Social Media for IT Professionals: 7 Trends to Follow
    To help those in attendance, and based on my social media consulting experience, I presented on the following seven trends that are important for information technology professionals to follow vis a vis social media: 1.) Is the growing use of social media already influencing the way you manage information technology at your company?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Then put yourself in their shoes: why are they looking for information?
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 8, 2011
    [Information] 10 Things Seth Godin Taught Me about Social Media Marketing
    Social Media Marketing 10 things american idols Blog blog hosting services Facebook kenneth cole marketing Natalie Cole online social networking Orange County Orange County California seth Seth Godin social social information processing taught Tribes: We Need You to Lead Us Twitter United States Vienna Philharmonic vis Web 2.0 But guess what? 
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 16, 2011
    [Information] Infographic of the Week: Understanding Viral Content Marketing
    Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. Don’t plan on printing it out though, it’s a looooong one.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Information] Your homepage isn't your only entrance & landing page
    Change your design process When we work with our clients we begin with an information architecture process. This information gets used to develop the wire frames (schematic diagrams) that we design for major pages or page types within the site, and are used as a guide for the designer. Entrance page percentages for our site. bounced.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] Customer-self service: the assisted and contextual reality
    Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-serviceThis post is a sligthly modified version of a post originally published on InformationDynamix. Several brands have […].
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. THE ANSWER:  Manufacturing executives, all is not lost!  W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. Y our company need not get tossed overboard in the sea change. Space is limited to 25. Your growth plan.
  • BIZNOLOGY  |  MONDAY, OCTOBER 6, 2014
    [Information] How do you test your website’s names?
    That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. Ask them–what kind of information would you expect to see after you clicked this name? But most websites have bigger issues.
  • I-SCOOP  |  SATURDAY, NOVEMBER 7, 2015
    [Information] The Internet of Things and the need to tackle IT and OT integration
    Digital business Digital technologies Digital transformation Information management Smart data DX economy Gartner Internet of Things Operational Technology OT utilitiesBack in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Using metrics to increase your ROI and save you money
    Using Analytics enables you to make informed decisions regarding the changes that you're making. web development best practices seo social media b2c information architecture content strategy b2b sales small business e-commerce google analytics innovation advice strategic planning businessFirst, who is your audience?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Data, Information, and Knowledge: Knowledge
    Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Sales 2.0 Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Information] Why your company can’t adopt marketing automation
    Agile Marketing Business Information technology marketing marketing automation I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Information] Content Syndication Options for B2B Lead Generation
    Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email. 2.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Information] 8 Ways to Increase Social Media Interaction
    Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Information] Should we stop marketing to the CIO?
    Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • CONVERSIONATION  |  THURSDAY, AUGUST 26, 2010
    [Information] Social Media Informer is born : making life easier for you and me
    I’m a consultant. And I blog and write a lot. Because I like to learn, share, teach and…write. But obviously also because I need people to find me and say “hey, I like the way this guy thinks, let me get in touch with him” Most of my customers come via word of mouth but a. Click title to read more
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 6, 2013
    [Information] Data, data everywhere, nor any drop to think
    still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. Internet Marketing Information overload
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] The Dirty Little Secret of Media Relations
    When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But Every media outreach begins with information, the more the better.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Information] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    The easiest way to do this is to send out a Status Update to your network, but before doing so, make sure your privacy settings are set so that the whole world doesn’t see what should be information for your network only.  Heard that one before, right?  Enjoy the tips & advice, and please feel free to add to them in the comments. 
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [Information] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    The information within LinkedIn is provided by our users for usage on the site only. Please share your information for all of us to learn by. Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. Why was their account restricted? Thank you.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Information] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Facilitate transparency and easy access to information. We live in the information age—the age of transparency. Social media makes transparency fairly easy to achieve.  We base every decision we make on information that we can find or is provided to us. Most of us have no patience for time-wasters. Click to Tweet this…. Not so.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 1, 2011
    [Information] 6 Reasons Why Social Media for Business is Like Training for a Marathon
    Social Media Marketing brian solis Business company Facebook for business LinkedIn marathon media strategy Rate of return running social social information processing Social network social-media-strategy start start running strategy tactics train training for a marathon Twitter United States whyYou need a strategy. Why do I run? 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Campaigns. Audience management.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Information] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Inquiries don’t usually come with much information about them, and require qualification to uncover details about their likelihood to buy. Sales Inquiries. Sales Leads. If not, who is?”.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Information] Recipes For Great B2B Videos [#B2Bchat Recap]
    The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. The topic was about creating great (if not yet viral) videos for B2B.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 12, 2012
    [Information] How to Improve Your Cold Calling Techniques
    The Internet is an endless source of information so doing research isn’t hard. And, if the prospect does have the information, it makes you seem knowledgeable. Visit professional networking sites to find out about job history, awards, personal interests and other useful information. This should only take a few minutes.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Information] Develop a user-centric content strategy instead of worrying about SEO
    strategy that doesn't ignore the things that you should be doing (such as meta information, rich snippets, alt text, title text, page titles, etc), but that also doesn't go "search engine crazy" by thinking "what would search engines think of this page" and try to game the system with links, key phrases, backlinks, etc.
  • THE POINT  |  MONDAY, NOVEMBER 28, 2011
    [Information] How to Revive a Dying E-Newsletter: 4 Tips
    To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”. Make it look good.
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
    What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Information] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky Brock
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Information] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Globally, these professionals spend $3.6 The results of our study can be downloaded here.
  • SAZBEAN  |  FRIDAY, JULY 9, 2010
    [Information] Social Media is Not a Magic Wand
    Tags: Business Marketing News & Notes Social Media Social Networks Strategy engagement social information processing
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Information] Warm Up Your Closing Call With a Social Network Referral
    Once you are a member of the network,  you can start interacting with your prospects to give advice, answer questions or even to gather more background information. Interacting on a social level allow you to present yourself as an expert in your field and as a go-to source for information related to your particular line of products.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Information] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Increasing social media spend as well as the emergence of what I like to call Social Big Data will only augment […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Big data.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Information] Business Must Have: Social CRM apps
    Information technology research group Gartner predicts that the social CRM market for year-end 2012 is expected to reach beyond $1 billion in revenue, nearly double than the year prior. Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Information] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 Vidal.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Information] Landing page fail: why I came to your site and bounced
    good homepage is a fine balance of visual interest, capture strategy, just enough information (and the right information!), and just the right amount of sass. The following situations qualify as bounces: A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 3, 2011
    [Information] Why I Won’t “Do&# Your Social Media
    As someone who consults and speaks on social media , I still get the newbie customer who wants me to “do&# their social implementation for them. Last I checked we were spending 22% of our Internet time in social media , so that’s a huge amount of influence that I could yield. Definite ego trip.  I could certainly make money from it.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 7, 2012
    [Information] An Old School Sales Technique that Is Fresh Again
    Because most of your clients won’t take the time to write you back, make sure to include your email address, cell phone number and any other contact information that you feel is relevant. Send a letter. An old fashioned piece of mail to a prospect can position you as a more accessible choice, especially with more traditional clientele.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Information] Is It Time to Upgrade to a Paid LinkedIn Account?
    LinkedIn accounting benefits Business collaboration community websites current account Facebook Google Analytics LinkedIn Groups LinkedIn Open Networker month online social networking pay pay account personal potential recruiter search social information processing Social Media Marketing Twitter upgrade upgrades Web 2.0
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Five Crucial Tips for Effective Prospect Research
    Before you start looking for information, determine what you want to find. A lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Get in the habit of finding the most important information first.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Information] How-to: Use Netvibes for Social Media Monitoring
    This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. button. Save your work.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 27, 2011
    [Information] Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?
    But even from that perspective, what happens if one of your connections has embraced the LinkedIn and Twitter integration , flooding your Network Updates with meaningless hashtags and the dreaded Foursquare tweets , informing us that they just checked in to the local supermarket so that they can get the coveted “Mayor&# status? 
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 15, 2013
    [Information] The Death of the Pushy Sales Rep: 3 Proven Tips for Today’s Top Performers
    We now live in a culture of constant information overload. The growth in popularity of content marketing simply adds even more information to the Internet. How can we increase our conversion rates? How can we start seeing more sales? How can we make lead generation more efficient for our company? Sell Less and Converse More. 19 Feb.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
    Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    They argued that unless companies learn to effectively capture, manage and maintain attention – both internally and in the marketplace – they will fail. There is now hard evidence that shows the number of clicks, comments, and shares are not indicative of how much time people spend engaged with the actual content.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] Why Your Marketing Needs To Be Cool
    It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. “60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 16, 2010
    [Information] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
    blog is the best way for your business to be sharing your unique and resourceful information with the public. According to Hubspot,  72% of businesses have a social media strateg y. Really? Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? Nothing. But campaigns are the means, not the end.
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Tapping Social Networks for Business: Interview with @ClaraShih.
    After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. Thanks Clara, for a most informative conversation. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Information] The 4 Cs of Social Media
    Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. closely follow people on Twitter who are active in sharing information relevant to my job. At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Information] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
    The Codie awards come to us every year from SIIA (the Software & Industry Information Association) to honor the best and brightest products, technologies, and services brought to market by media, publishing, and IT companies. It’s a bit of a mouthful. For the first time ever, InsideView will expand beyond sales intelligence this year.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Information] Are Google Ad Extensions Right for Your Business?
    Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. Seller ratings – According to Google , they base their seller ratings on “a combination of customer reviews and information from verified sources.”
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 17, 2011
    [Information] In Defense of Klout Measurement for Social Media Influence
    Social Media Marketing Ashton Kutcher Blog Business communication Facebook influence klout LinkedIn Mashable measurement measurement tool measurement tools measurements mediums online social networking score social social influence social information processing Social network Social network service tool tools Twitter world wide web
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Information] Improve Your Tweets Using HootSuite’s Twitter Stats
    Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Information] The 10 Commandments of #pre-callresearch
    You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
    Tags: Social Media Marketing StumbleUpon buy traffic collaboration content Digg drive traffic Facebook Google increase website traffic iphone Kevin Rose LinkedIn marketing massive traffic news websites online social networking Reddit Social bookmarking social information processing stumbling Su.pr
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Information] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Information] How to Boost B2B Sales with Social Media
    The information you gain through this research will allow you to alter your sales pitch to highlight the product or service’s strengths and address any concerns that potential customers might have. All of this information comes from social media research. Collecting such information through social media will improve your sales pitch.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 14, 2011
    [Information] Does Your Social Media Department Have a Content Czar?
    This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Resourceful information.  Don’t know what information to share on social websites?  Content. 
  • I-SCOOP  |  WEDNESDAY, APRIL 2, 2014
    [Information] Big Data: the content and customer experience perspective
    Big Data is everywhere: marketing, analytics, information management, healthcare, the list goes on. Content management Customer experience Information management Big Data CeBIT One of the themes of this year’s main European IT exhibition, CeBIT, was Big Data. And despite discussions and debates in the area of privacy […].
  • E-QUIP  |  FRIDAY, MARCH 18, 2011
    [Information] E-Quip Blog: Proposal Planning Questions
    Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. Friday, March 18, 2011. Why not?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Informed Enterprise insideview Knobile Sales 2.0 In case you were tied up with that Cupertino distractio […]. Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Social CRM social selling
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Information] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] Content Aggregation: The Future of (B2B and Consumer) Media?
    What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. “Traditional&# media is struggling. Publishers want eyeballs.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] The present and future of content management with John Mancini
    An overview of the trends in content management, Big Data and intelligent information management with John Mancini, leader of the AIIM global community of information professionals. Last year AIIM published a paper with Kodak Alaris (a partner) on Intelligent Information Management and how […].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Variety of Content is the Key in the Early Stages of the.
    Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. In this post, I’m going to focus on content for the early stages of the buy cycle. Scoring or qualifying your site visitors is largely dependent on their behavior. Resource
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 24, 2011
    [Information] New Free Realtime People Search Engine Reveals All
    You can do Google searches and go to each social media website and perform many searches, or you can simply access all of this information in once place through Waatp.com.  The results will show you a large amount of demographic information on that person, including, if available, the following: Address. Family Information.
  • I-SCOOP  |  MONDAY, DECEMBER 28, 2015
    [Information] Grow your business: shrink the paperwork mountains
    To thrive, innovate, be productive and keep everyone – from customer to employee and beyond – happy, easy, user-friendly and ubiquitous access to the right data and information is key. Information management customer experience digital business transformation paperless dream capture paperwork digitizationAre you ready?
  • E-QUIP  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] E-Quip Blog: Providing Value in Sales When You're Not the Expert
    This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. Develop your own expertise. Posted by.
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