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  • I-SCOOP  |  MONDAY, SEPTEMBER 23, 2013
    [Information] Intelligent information: connecting data, meaning, people and experiences
    Yet, beyond the scope of content marketing, content management and content in a collaboration and social business context, a much broader evolution is going on in the company-wide adoption and holistic approach of intelligent information activation. Content is one of the most debated and often hyped topic in marketing and business nowadays.
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Information] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • ACSELLERANT  |  SATURDAY, JULY 6, 2013
    [Information] Story + Video = Powerful B2B Marketing
    Unlike a PowerPoint presentation where the presenter reads the bulleted text that appears on the slides, we want to deliver different, but inter-related information to the eyes and ears simultaneously. B2B products and services are complex. Well-produced video is a way to get peoples’ attention and hold it. Tell a Story. Make It About People.
  • FATHOM  |  WEDNESDAY, FEBRUARY 27, 2013
    [Information] Inform Healthcare Consumers Better with Content Marketing
    The research has shown healthcare consumers need to become more informed before selecting their healthcare provider. Healthgrades encourages healthcare consumers to … Continue reading → The post Inform Healthcare Consumers Better with Content Marketing appeared first on Fathom.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Information] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    It helps keep you connected and informed. But it supplies so much information, it can be easy to get distracted by superficial metrics. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. Hence, 1,000. 1) Persistence is essential.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Data, Information, and Knowledge
    Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Information] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    First they need to trust the source of information. By asking a series of relevant, topical questions, you the marketer have a chance to position serious, thoughtful ideas that demonstrate your subject matter expertise and ability to provide insights and information the prospect hadn’t considered. Quiz. Lots of people. And share them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 7, 2008
    [Information] 21st Century Information Fluency
    Digital Information Fluency Model. Digital Information Fluency (DIF) is the ability to find, evaluate and use digital information effectively, efficiently and ethically. As teachers and librarians develop these skills and teach them to students, students will become better equipped to achieve their information needs.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 23, 2010
    [Information] Information Will Find Me
    As the way that we find information becomes increasingly driven by social influence , it’s interesting to look at where this trend goes in the longer term. Much as in the consumer world, songs, books, and movies are recommended to us based on collaborative filtering techniques, information in the business world may soon find us.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Information] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. Below are five ways to share important financial aid information through a school’s social media channels: 1. decided to enroll. 48.7% in 2004.
  • I-SCOOP  |  FRIDAY, NOVEMBER 25, 2016
    [Information] Digitization, digitalization and digital transformation: the differences
    ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitizationRecently I heard someone saying he wanted to digitize his business.
  • CONTENT MARKETING FOR BI  |  MONDAY, FEBRUARY 15, 2010
    [Information] Visualizing Olympic Information
    Maybe it’s my simple mind, but I appreciate their ability to distill complex information into a (relatively) simple graphical image. I’ve always had a fondness for visual data, so in honor of the Olympics, I thought I’d share these winter sport and Olympic infographics I found. I’ve located these and offer them for your enjoyment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Information] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Information on competitors easier to find than that on other parts of their own organizations. TEKgroup International, Inc.
  • I-SCOOP  |  FRIDAY, JUNE 27, 2014
    [Information] Intelligent content and information: knowledge to engage
    Intelligent information management (IIM) was traditionally defined as “a set of processes and underlying technology solutions that enables organizations to understand, organize and manage all types of data” The keywords: processes, technology, data, management and understanding. Now, where is the intelligence?
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2016
    [Information] How storytelling can shape the corporate brand and culture
    Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. With so much information and multi-tasking surrounding us, it has become a challenge to restore simplicity, clarity and focus in our communications.
  • BRAINSHARK  |  FRIDAY, NOVEMBER 4, 2016
    [Information] Make the Most of Formal and Informal Learning: 5 New Features from Brainshark
  • SAZBEAN  |  FRIDAY, JULY 30, 2010
    [Information] Is Real-Time Data Too Much Information?
    Remember in The Matrix when information was displayed in code that fell across the screen? Is the availability of information in real-time becoming equally difficult to understand? A beta version of TweetDeck has incorporated the real-time streams — does it give more information or too much? Real-time Data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Information] Your 2012 Marketing Plan: Tell Me What to Do
    He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. Sorting through the information density today is difficult and becoming impossible. Consumers are paralyzed by choice and overwhelmed by information density. But here is the grand irony.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Information] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Now you can, at Social Media Informer , a social media content hub launched today. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 28, 2015
    [Information] See How We Power You to Work, Informed
    We’re strong believers in the power of market int […]. Market Intelligence insideview video market intelligence Social Selling
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Information] 4 Must Dos For Sales and Marketing Pros
    What customers really care about is information and insight about their business, not what the supplier is peddling. It’s our job to feed that information back into Marketing so they can craft the messaging and materials to support that insight. He was clearly embarrassed, lost and distraught. Helped navigate alternatives. WRONG.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Information] B2B Lead Generation vs B2B Advertising: What You Need to Know
    In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Conversely, advertising puts your message in front of your audience. Buyer beware.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Personal anticipated information need
    Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. Personal information collections. and pointers to information (people, links, favourites, etc.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] Managing information summary
    This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. There are three primary elements of information which answer the questions: What is needed? ? The three principles of managing information. When asking for information ? Summary.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [Information] Modeling B2B video content on micro-learning
    The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information. What is micro-learning? It’s said to be a “learner-centered” approach. Like this post?
  • I-SCOOP  |  SATURDAY, DECEMBER 26, 2015
    [Information] The digital workplace in action: collaboration, information and knowledge workers
    One of the keynote speakers was Filip Callewaert, information manager at the Port of Antwerp Authority. In 2015 some friends organized a first event for CDOs in Belgium. Filip is a passionate and busy bee. Also in 2015, he was a speaker at the annual AIIM Conference in the US where he presented the very […].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] destinationCRM: “Make Sure Your CRM is Well Informed”
    Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Information Literacy and Big6
    Introduction to Information Literacy. Information Literacy. : What is "information literacy" and why is it important to our teaching? Information Literacy Overview. Information Problems worksheet. Essential Question: How do formative evaluations guide the information problem-solving process? Sessions. Blogs.
  • BIZNOLOGY  |  THURSDAY, JANUARY 5, 2017
    [Information] New Year’s resolutions for digital marketers
    But they use data to inform and improve what their instincts suggest. Your customers now carry more computing power and access to information in their pocket than we’d even imagined possible just a few years ago. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Data Security: Spotting a scam before disaster
    million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. Data is everywhere, and as long as it’s out there, hackers will try to get it. Data shows the average consolidated total cost of a data breach grew from $3.8 Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Information] Capturing the Voice of Your Customer for B2B Video
    The information I gather is both positive and negative, but even the negative (or maybe especially the negative) info is valuable. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Information] Is there such a thing as “too much data”?
    Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. More information does not necessarily bring us closer to our goal.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, AUGUST 1, 2008
    [Information] Networked Information Mindmap
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Information] 7 key roles in digital marketing
    This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. ” I answered the question in terms of my own team.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Information] Security Never Takes a Holiday
    data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. Does purchasing a safe car make you a safe driver? Their J.D. And why is that?
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Information] Increasing customer engagement with videos just got easier
    A similar approach to increasing engagement is to make the key information in your videos easier to find. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeSkip intro.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Have you ever wished you knew more about the consumer side of your business customers? I’ve been thinking about some of the things a marketer could do with this new capability.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Information] How to simultaneously attract new prospects and retain loyal customers
    Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. Understand what really matters to your customer.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 10, 2013
    [Information] Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
    Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries. Click here for more information about the CODiE Awards. Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Information] Content marketing data: It’s not geeky and it’s not boring
    But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. Data gets a bad rap. Or worse: insurance actuaries helpfully calculating the odds of our death.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Information] Website Actionable Intelligence and Goal Acquisitions
    Incorporate Goals, Event Tracking and E-Commerce Reporting Google Analytics provides a lot of information by default, however, to get the value-based reporting that we need to truly understand the successfulness of our website, we need to go a step further and implement Goals, Event Tracking, and/or E-Commerce Reporting. Rinse and repeat!
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Information] 6 assumptions push marketing gets wrong
    Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. But digital is an opt-in, lean-in medium. ” More hands went up.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g. Fresh content. Syndication and blog directories. Social media.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Listed below are 5 free (!)
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Information] 5 tips to help you make business decisions that get results
    Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. Know everything about your business.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Information] Why account-based marketing is a game changer for Japan
    I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. I predict that we will overcome these problems, and be able to share with you some useful methods for managing customer information.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Information] Now is the time to fix your LinkedIn profile—here’s why
    Buyers feel more confident they can identify true experts and get trustworthy information, especially on LinkedIn. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. An inaccurate profile. It just doesn’t seem important.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent. Less can be more, when it comes to B2B content. Don’t rely on the internet exclusively to generate market attention.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Then put yourself in their shoes: why are they looking for information?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 50 Facts about online consumer behavior not to ignore
    96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE 81% of consumers research online before buying. ( Google ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Information] Informal learning & web 2.0: the mash-up
    Informal Learning Blog. Informal learning & web 2.0: In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 Site Map Informal Blog â?¼ ← Flipped to YouTube. the mash-up. June 30th, 2008 | informl2. at Learning Technologies 2008 in London. Boil it down to essence. Website.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 16, 2011
    [Information] Infographic of the Week: Understanding Viral Content Marketing
    Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Information] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Using metrics to increase your ROI and save you money
    Using Analytics enables you to make informed decisions regarding the changes that you're making. web development best practices seo social media b2c information architecture content strategy b2b sales small business e-commerce google analytics innovation advice strategic planning businessFirst, who is your audience?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. W e can show you ways to capitalize on this information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo WHEN: Thursday, May 8 (11:30 a.m.–1:00
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] The information processing view of humanity
    « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Tips For Dealing With Information Overload
    Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Please add your own tips and approaches in the comments. Wikipedia.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 21, 2010
    [Information] Event Marketing and the Information Concierge Concept
    Similar to the Information Concierge concept we discussed a few weeks back, they dropped topic-specific mini-cards on the tables. I was down at IMS in Atlanta recently, spending time with a lot of very interesting and creative marketers. One of the techniques that caught my eye this time came from Jamie Turner and the team at BKV Digital.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Information Work: Numbers and Solving Problems
    Information Work: Numbers and Solving Problems. Information Work: Numbers and Solving Problems. To become qualified for information. Allen Klinger, © 12/05/2007. Division of space and other issues of great importance in previous eras puzzle most people today. Indeed puzzles pose difficulties. A sample is the. Ascher, M.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Information] Online Engagement is about the trip not the car
    ” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagementWhat do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary? (By Go Trabi Go! Like this post?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Five habits of highly-effective entrepreneurs
    It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. However, the research indicates that the relationship only accounts for a few percentage points in variation and that there are many other factors that determine one’s success. Focus on customers.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Information] Your homepage isn't your only entrance & landing page
    Change your design process When we work with our clients we begin with an information architecture process. This information gets used to develop the wire frames (schematic diagrams) that we design for major pages or page types within the site, and are used as a guide for the designer. Entrance page percentages for our site. I bounced.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Information] Should we stop marketing to the CIO?
    Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Information] 5 ways to use graphics to illustrate a complex idea
    Long paragraphs of text can lose people, and readers can start skimming and miss important information. They’re able to cover all of the information they need to during the class, and the slides help students remember. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Information] How your enterprise social platform enables the information marketplace
    To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. Photo credit: Wikipedia. Now think about your own organization.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2016
    [Information] How a smarter website can improve your marketing effectiveness, Part III
    Those calls to action can be information requests, question submissions, white paper downloads, etc. Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. Metrics That Matter.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Applause**.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Information] Social Media for IT Professionals: 7 Trends to Follow
    To help those in attendance, and based on my social media consulting experience, I presented on the following seven trends that are important for information technology professionals to follow vis a vis social media: 1.) Is the growing use of social media already influencing the way you manage information technology at your company?
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding.
  • CLIENT BRIDGE  |  TUESDAY, MAY 7, 2013
    [Information] VIDEO: The New Rules of Selling in the Information Age
    From Entrepreneur.com, here''s a video interview with Dan Pink, author of "To Sell Is Human", in which he explains how to be a good salesperson in the information age. Salespeople have not disappeared because of the Internet. View Original Article
  • CONNECT THE DOCS  |  THURSDAY, MARCH 11, 2010
    [Information] How to enhance information absorption for your white paper?
    Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Information] Interesting content marketing trends to watch for in 2017
    Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [Information] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Increasing buyer access to information from social media, buyer communities, online research and more. We asked Rebel Brown "What are key marketing trends and predictions for 2010? Rebel Brown.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Information] Are You Giving Your B2B Prospects Too Much Information?
    However, most prospects are like me: they can only absorb so much information, so if you share too many details, they'll tune out. I'd love to get a little bit of information to get me to the next turn (for example, "Turn right at Main Street, which is three miles down the road.") I can relate. A lot, actually. What to do?
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Information] Are You Giving Your B2B Prospects Too Much Information?
    However, most prospects are like me: they can only absorb so much information, so if you share too many details, they'll tune out. I'd love to get a little bit of information to get me to the next turn (for example, "Turn right at Main Street, which is three miles down the road.") I can relate. A lot, actually. What to do?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. B2B data enhancement. Campaigns. Audience management.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 8, 2011
    [Information] 10 Things Seth Godin Taught Me about Social Media Marketing
    Social Media Marketing 10 things american idols Blog blog hosting services Facebook kenneth cole marketing Natalie Cole online social networking Orange County Orange County California seth Seth Godin social social information processing taught Tribes: We Need You to Lead Us Twitter United States Vienna Philharmonic vis Web 2.0 But guess what?
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 24, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. A Roadmap. Puzzle Pieces.
  • TONY ZAMBITO  |  MONDAY, MARCH 1, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. A Roadmap. Puzzle Pieces.
  • BIZNOLOGY  |  MONDAY, OCTOBER 17, 2016
    [Information] Shopping cart optimization tips
    This does not instill confidence in your buyer if, all of the sudden, the page that asks for their payment details and personal information looks different than the rest of the site. Logos that are easily recognizable and trusted symbols are better than text information. However, you still cannot ignore shopping cart page optimization.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Information] 8 Ways to Increase Social Media Interaction
    Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Information] Social media strategy leaders: Lisa Marcyes
    With 55% of B2B buyers doing their research by using social networks, social channels provide a real-time platform where buyers can share information, research products, and make informed decisions when it comes to their purchasing decisions.). Welcome, Lisa ! Could you please describe your professional background? MKTGnation Summit.
  • I-SCOOP  |  TUESDAY, AUGUST 16, 2016
    [Information] The undervalued enabler and accelerator of digital transformation: security
    Cybersecurity Digital business Digital transformation Research 2016 Global 1000 outlook Accenture BT CGI Chief Information Security Officer CISO compliance cybersecurity transformation Dell Dimensional Research KPMG transformationThis is also the case for cybersecurity.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Information] Content Syndication Options for B2B Lead Generation
    Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. Are clients trusted partners who have access to information and engage with your organization? Photo credit: Wikipedia. Redefine the role of managemen t.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Information] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Facilitate transparency and easy access to information. We live in the information age—the age of transparency. We base every decision we make on information that we can find or is provided to us. Is it always easy to get the right information, at the right time, in the right format? Click to Tweet this…. Not so.
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
    What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Information] Information isn’t power anymore
    It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Information] The 2017 Information Technology Guide to B2B Content Marketing
    To ensure the insights were of the utmost relevance to marketers, this research specifically narrowed in on Information Technology, by examining self-identified IT professionals along with the IT content being produced by organizations today. Download your guide today > Looking for the full research deep dive? The 23 pg.
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