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  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Information] Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!)
    B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors to register first. The post Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!) Put everything behind a registration [.] appeared first on B2B Web Strategy.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Information] How to Give Away a Ton of Information to Sell a Ton of Products
    Essentially, Tim’s book gave away all of the information you needed to build your own successful business plan. believe there are two reasons: The information his book provided was so well done and so effective at showcasing his expertise that we have absolute confidence that he will deliver great software products, too.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Mathemagenic " Reasons for using weblog to keep information bits
    Reasons for using weblog to keep information bits. This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Preservation of information in its current state / Currency of information. Mathemagenic. About. RSS Feed.
  • UNDER THE ARCH  |  SUNDAY, SEPTEMBER 8, 2013
    [Information] How Information Processing Affects Marketing Communications
    By Kathleen O’Neil, Marketing Strategist Many of today’s … Continue reading → The post How Information Processing Affects Marketing Communications appeared first on. Marketing Communications Marketing Strategy advertising communications strategy direct marketing marketing communications public relations sales promotion
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Information] Beyond minimalism in the on-the-go music information experience
    Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Email Deliverability: Making it into the inbox.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Information] The Social-Shake-Up: A New Breed of Marketer is Coming
    Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? hope to see you there!
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Information] Should we stop marketing to the CIO?
    Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • MARKETING-GIMBAL  |  SUNDAY, MAY 23, 2010
    [Information] Why Social Media is The Least Trusted Source of Information For B2B Buyers
    Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Information] Social Business Intelligence: Wisdom from the Outside-In
    Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. Business Intelligence Social Business Intelligence Social Media Cognos Crystal Reports IBM Information Builders SASBoth have inherent limitations. 
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Information] 18 of the Best Content Marketing Strategy Guides of 2013
    Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’”
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 27, 2012
    [Information] Dreaming the Cathedral, Building the Church – Aspirational Information Architecture
    Of all the documents that guide building a web site, the most critical is your information architecture. Within the eMagine process, we start out with a simple site map initially, built out almost napkin drawing style, and use that to flesh out a spreadsheet that provides detail for each and every page, including what lead [.].
  • BUYEROLOGY  |  SUNDAY, MARCH 18, 2012
    [Information] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • SAZBEAN  |  TUESDAY, MARCH 26, 2013
    [Information] The three steps to ‘shareability,’ sharing customer information within the firm
    It is recognized that to communicate effectively across channels, customer information must be also shared effectively within the organization. ‘Shareability’ is the key We can think of this ability to share customer information as the concept of ‘shareability.’ News & Notes
  • BUYEROLOGY  |  MONDAY, MARCH 22, 2010
    [Information] Three Components Of A Buyer Persona Game Plan That Inform Executives
    Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer.   The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth. Buyer Persona Development Process = Game Plan. Where To Play. How To Play.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 12, 2015
    [Information] Using the information in your content strategy
    Has this information on Buyer Persona been helpful? Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Thank you, Adele. “Many parts of your company can benefit from the insights you will glean from your buyer persona research.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Information] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following: 75.5% of students surveyed were accepted to their first-choice college but only 56.9%
  • CONVERSIONATION  |  THURSDAY, AUGUST 26, 2010
    [Information] Social Media Informer is born : making life easier for you and me
    I’m a consultant. And I blog and write a lot. Because I like to learn, share, teach and…write. But obviously also because I need people to find me and say “hey, I like the way this guy thinks, let me get in touch with him” Most of my customers come via word of mouth but a. Click title to read more
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Information] 4 Must Dos For Sales and Marketing Pros
    What customers really care about is information and insight about their business, not what the supplier is peddling. It’s our job to feed that information back into Marketing so they can craft the messaging and materials to support that insight. What differentiated the winning seller was that he or she: 1. WRONG.
  • VIEWPOINT  |  THURSDAY, APRIL 14, 2011
    [Information] A Healthcare Information Technology Lead Generation Success Story
    billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Identify high-level decision makers in prospect companies.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 10, 2013
    [Information] Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
    Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries. Click here  for more information about the CODiE Awards. Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Information] 8 Ways to Increase Social Media Interaction
    Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
  • ENGAGE  |  TUESDAY, APRIL 19, 2011
    [Information] 10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While
    And looking at an image is infinitely less taxing than reading its text equivalent, which is why the format has surged in popularity in recent years as smart organizations tap into the viral potential and universal appeal of information represented in graphic form. Have We Reached a World of Infinite Information?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Applause**.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Photo credit: Wikipedia. Redefine the role of managemen t. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [Information] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    " The article describes how some technology firms, including Microsoft , Intel , Google and I.B.M. , are banding together to fight information email overload - by doing research on information coping skills - one of my favorite topics for the past ten years. What are you are best tips for dealing with information overload?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com
    Information Technology. Information Technology. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. Some of the key problems the study found include: Young people don’t develop good search strategies to find quality information. Gazette.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Information] How-to: Use Netvibes for Social Media Monitoring
    This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. button. Save your work.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Information] B2B Lead Generation vs B2B Advertising: What You Need to Know
    In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Conversely, advertising puts your message in front of your audience. Buyer beware.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 10, 2010
    [Information] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
    We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Information] Your 2012 Marketing Plan: Tell Me What to Do
    He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. Sorting through the information density today is difficult and becoming impossible. Consumers are paralyzed by choice and overwhelmed by information density. But here is the grand irony.
  • FOLLOW THE LEAD  |  WEDNESDAY, FEBRUARY 2, 2011
    [Information] Best Directory & Business Leads Service: ZoomInfo Pro wins SIIA CODiE Award
    The Software & Information Industry Association’s (SIIA) CODiE Award late last week named ZoomInfo’s flagship service, ZoomInfo Pro, winner of the program’s Best Directory & Business Leads Service category. Best Practices ZoomInfo News CODiE SaaS Sam Zales SIAA Software & Information Industry Association ZoomInfo
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Campaigns. Audience management.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] 5 Tips for Protecting Your Privacy on Facebook
    Under the guise of relevancy, Facebook may share your information and that of your friends with advertisers. Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Information] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. This got me thinking. What will the biggest change agent be over the next 10 years? Why not? Do White Papers Still Engage?
  • SAZBEAN  |  THURSDAY, AUGUST 26, 2010
    [Information] Is Social Media a Waste of Time?
    Provide the Right Message & Information. If you want people to respond to you, you need to be providing useful information and the right message. Ahh, social media. The golden ticket to increased profits and a life time of wealth. If you believe this, you’ve been lead down the wrong path. Step Back from Social Media.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Information] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Digg this!
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Information] Content Syndication Options for B2B Lead Generation
    Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email. 2.
  • ACSELLERANT  |  SATURDAY, JULY 6, 2013
    [Information] Story + Video = Powerful B2B Marketing
    Unlike a PowerPoint presentation where the presenter reads the bulleted text that appears on the slides, we want to deliver different, but inter-related information to the eyes and ears simultaneously. B2B products and services are complex. Well-produced video is a way to get peoples’ attention and hold it. Tell a Story. Make It About People.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Information] The 10 Commandments of #pre-callresearch
    You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 24, 2010
    [Information] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
    While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Then put yourself in their shoes: why are they looking for information?
  • DIGITAL VOICES  |  MONDAY, DECEMBER 10, 2012
    [Information] The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation
    They happen on lots of large ecommerce or content managed websites and they look something like this: Home> Services> Website Design> Information Architecture> CMS selection and evaluation. breadcrumbs collapsible Digital Strategy Information Architecture navigation SEO trimmed truncated User Experience User Experience Desig
  • BIZNOLOGY  |  MONDAY, OCTOBER 6, 2014
    [Information] How do you test your website’s names?
    That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. Ask them–what kind of information would you expect to see after you clicked this name? But most websites have bigger issues.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] Social Media in an Hour a Day
    This is a great way to keep information going out regularly. Tags: Business Marketing News & Notes Social Media Social Networks Content devoted digital strategy facebook google internet marketing online marketing online social networking social information processing social media strategy social networking tips web 2.0
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 16, 2011
    [Information] Infographic of the Week: Understanding Viral Content Marketing
    Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. Don’t plan on printing it out though, it’s a looooong one.
  • SAZBEAN  |  FRIDAY, OCTOBER 22, 2010
    [Information] Building Relationships by Commenting
    Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Quality over Quantity. Comment on Comments.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Information] Buying Stages & Lead Nurturing, Matching Content
    information search. It all starts with being aware of a problem that needs to be solved, which pushes a buyer to collect information on possible solutions. Information Search. At this stage buyers are looking for product specific information, because they need to compare different products with each other. Conclusion.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Information] Why your company can’t adopt marketing automation
    Agile Marketing Business Information technology marketing marketing automation I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Information] Feature Friday: How To Update Your Billing Information
    But when it comes time to update your information online, you might not know exactly where to enter in your new cards information. The post Feature Friday: How To Update Your Billing Information appeared first on Ifbyphone. After all, we strive to be the easiest company youll ever work with! Have another idea for a video?
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Information] Identifying 6 of the Most Important People in Your Social Network
    They tend to be absorbers of information and a bit shy.  It’s important to try to identify these people because they’re also likely to be customers at some point. The whole point of using social media is to build relationships with the right people. Reaching out to influencers helps build this relationship.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Information] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Globally, these professionals spend $3.6 The results of our study can be downloaded here.
  • SAZBEAN  |  FRIDAY, JULY 9, 2010
    [Information] Social Media is Not a Magic Wand
    Tags: Business Marketing News & Notes Social Media Social Networks Strategy engagement social information processing
  • I-SCOOP  |  MONDAY, SEPTEMBER 23, 2013
    [Information] Intelligent information: connecting data, meaning, people and experiences
    Yet, beyond the scope of content marketing, content management and content in a collaboration and social business context, a much broader evolution is going on in the company-wide adoption and holistic approach of intelligent information activation. Content is one of the most debated and often hyped topic in marketing and business nowadays.
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Information] I Stream, You Stream
    G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Everyone obsesses over their “äppäräti,” geniusphone devices that constantly send and receive massive torrents of information. Gots muffintop?”
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Information] How Google Reads Your Blog
    Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
    What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] The Dirty Little Secret of Media Relations
    When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But Every media outreach begins with information, the more the better.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Information] The Loopfuse Exchange: Sales & Marketing Best Practices
    Stay tuned for more exciting information on the Loopfuse Exchange. The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge.  You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [Information] Capturing the Voice of Your Customer for B2B Video
    The information I gather is both positive and negative, but even the negative (or maybe especially the negative) info is valuable. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Information] Social Media for IT Professionals: 7 Trends to Follow
    To help those in attendance, and based on my social media consulting experience, I presented on the following seven trends that are important for information technology professionals to follow vis a vis social media: 1.) Is the growing use of social media already influencing the way you manage information technology at your company?
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [Information] Content with Intent: Inform Your Audience
    Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Image by Anirudh Koul via Flickr. by Frank Reed.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Information] Improve Your Tweets Using HootSuite’s Twitter Stats
    Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes?
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Information] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. world wide web
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Five Crucial Tips for Effective Prospect Research
    Before you start looking for information, determine what you want to find. A lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Get in the habit of finding the most important information first.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • ENGAGE  |  FRIDAY, APRIL 8, 2011
    [Information] Me Data, You Jane
    In his new book “The Information,” Gleick saves the most colossal party for the island known as data. Scientifically, information is a choice—a yes-or-no choice,” he recently told Wired. “In a broader sense, information is everything that informs our world—writing, painting, music, money.” Heady stuff, this.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Information] Website Actionable Intelligence and Goal Acquisitions
    Incorporate Goals, Event Tracking and E-Commerce Reporting Google Analytics provides a lot of information by default, however, to get the value-based reporting that we need to truly understand the successfulness of our website, we need to go a step further and implement Goals, Event Tracking, and/or E-Commerce Reporting. Rinse and repeat!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Information] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
    The Codie awards come to us every year from SIIA (the Software & Industry Information Association) to honor the best and brightest products, technologies, and services brought to market by media, publishing, and IT companies. It’s a bit of a mouthful. For the first time ever, InsideView will expand beyond sales intelligence this year.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Information] Is Your Salesforce Mobile-Ready?
    Organizations often struggle to provide timely and relevant information to salespeople. On the other hand, analytical activities like BI and sales analytics or interactive activities like customer collaboration, internal information exchange, and coaching are less popular, but drive greater efficiency.
  • BEYOND  |  MONDAY, AUGUST 5, 2013
    [Information] Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase
    A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now Check out the 2nd report of the series
  • ENGAGE  |  WEDNESDAY, MARCH 9, 2011
    [Information] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
    In other words, it removes all colors, fonts, images, and content and gives you a version of the site only a mother (or Information Architect) could love. Drawing Drawing Board Information architecture Insight resource management Usability User interface Web Design Website wireframeSeriously, design is not my forte.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 12, 2012
    [Information] How to Improve Your Cold Calling Techniques
    The Internet is an endless source of information so doing research isn’t hard. And, if the prospect does have the information, it makes you seem knowledgeable. Visit professional networking sites to find out about job history, awards, personal interests and other useful information. This should only take a few minutes.
  • ENGAGE  |  WEDNESDAY, MAY 23, 2012
    [Information] How Big Will the Internet Be in 2015? (And How Can We Prepare?)
    Innovation Plus Opinion data future Future of Content infographics information overload size of the InternetTwo simple questions with (somewhat) simple answers. From James Collier : In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. Some takeaways: 1. Or your website.
  • THE POINT  |  MONDAY, NOVEMBER 28, 2011
    [Information] How to Revive a Dying E-Newsletter: 4 Tips
    To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”. Make it look good.
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Information] Indicators of Increasing Brand Loyalty in Social Media
    Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
  • ENGAGE  |  SATURDAY, JULY 30, 2011
    [Information] Should This Blog Post Have Been Written in Cursive?
    As future generations pass through each grade, digital communication will undoubtedly ease the burden of information transfer. Innovation Plus Opinion Communications digital communication handwriting Insight Philosophy print Skills technology traditional communication transfer of information Writers Resources WritingWill that be lost?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Information] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Inquiries don’t usually come with much information about them, and require qualification to uncover details about their likelihood to buy. Sales Inquiries. Sales Leads. If not, who is?”.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Information] Want Infinite Blog Post Ideas?
    Content Creation Blog Content (media) Content Marketing information overload Insight Inspiration Post Ideas Writers ResourcesI saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. There are blog posts to read.
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Information] More Please: Why I Welcome the Technology Overload with Open Arms
    Information As a kid, nothing was more annoying than the New York Yankees’ announcer telling me how impressive Mickey Mantle’s stats were, without giving me any other information. I’d have to rely on my dad’s memory from 1961, or lug out the million-page Baseball Encyclopedia from its place holding up the northwest corner of my house.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Information] How to Boost B2B Sales with Social Media
    The information you gain through this research will allow you to alter your sales pitch to highlight the product or service’s strengths and address any concerns that potential customers might have. All of this information comes from social media research. Collecting such information through social media will improve your sales pitch.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Information] Business Must Have: Social CRM apps
    Information technology research group Gartner predicts that the social CRM market for year-end 2012 is expected to reach beyond $1 billion in revenue, nearly double than the year prior. Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Listed below are 5 free (!)
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
    Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Information] LoopFuse OneView 3.27 Released!
    August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. LoopFuse OneView 3.27 Released! Released!&#
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Information] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizens contribute to journalism, but they don’t often create it, which leads us to the next point: “There’s too much goddamned information out there.” But what he didn’t count on was the deluge of information. Because people want information in the context of what their friends think is important.
  • ENGAGE  |  SATURDAY, AUGUST 20, 2011
    [Information] 7 Common Reasons Email Subscribers Stop Subscribing
    There’s not much you can do here, expect to be sure you have a good website and maybe a company blog that ranks in search engines and is shared in social media to be there when they do seek out other information. By asking for more information at the point of subscription. T he email inbox is a battleground. Embarrassing, right?
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