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  • CEEKUE  |  THURSDAY, MARCH 24, 2011
    [Information] Searching In Twitter Is Trying To Find Interesting Information
    Although Google is now including Twitter in its search results, Twitter will probably never be a great platform to search for information. Because of the maximum of 140 characters, the information in tweets is very limited. Besides that people use all kind of different abbreviations in their tweets, making it difficult to search.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Information] Buying Stages & Lead Nurturing, Matching Content
    information search. It all starts with being aware of a problem that needs to be solved, which pushes a buyer to collect information on possible solutions. Information Search. At this stage buyers are looking for product specific information, because they need to compare different products with each other. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 30, 2009
    [Information] Are B2B marketers offering too much stuff and not enough information?
    This little gem describes the state of the Internet and how services that appear to be the information are really just tools to find the information. His conclusion: “Right now, there’s way too much stuff and far too little information about that stuff. Sounds like an opportunity.&#. Need the approval of the CFO?
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. B2B data enhancement. Campaigns. Audience management.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Data, Information, and Knowledge
    'Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia.
  • ENGAGE  |  MONDAY, AUGUST 29, 2011
    [Information] How Google Reads Your Blog
    Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Information] 8 Ways to Increase Social Media Interaction
    Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Information] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. Even better than free donuts … helping your clients build their own businesses. You get to be the cream. Be sure to add a personal comment! Jamieson.
  • UNDER THE ARCH  |  SUNDAY, SEPTEMBER 8, 2013
    [Information] How Information Processing Affects Marketing Communications
    By Kathleen O’Neil, Marketing Strategist Many of today’s … Continue reading → The post How Information Processing Affects Marketing Communications appeared first on. Marketing Communications Marketing Strategy advertising communications strategy direct marketing marketing communications public relations sales promotion
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Information] Want Infinite Blog Post Ideas?
    Content Creation Blog Content (media) Content Marketing information overload Insight Inspiration Post Ideas Writers ResourcesI saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. There are blog posts to read.
  • ENGAGE  |  WEDNESDAY, MARCH 9, 2011
    [Information] 3 Web Design Tools for Non-Web Designers Who Need to Explain Design Ideas
    In other words, it removes all colors, fonts, images, and content and gives you a version of the site only a mother (or Information Architect) could love. Drawing Drawing Board Information architecture Insight resource management Usability User interface Web Design Website wireframeSeriously, design is not my forte. Markup.io
  • LEADERSHIP  |  FRIDAY, MAY 2, 2014
    [Information] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
    'The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? invite you to review the following information, which is further explained in the Beutler Ink-LookBookHQ infographic. This is why we must make use of multimedia. Facts You Need To Know.
  • MARKETING-GIMBAL  |  SUNDAY, MAY 23, 2010
    [Information] Why Social Media is The Least Trusted Source of Information For B2B Buyers
    Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial.
  • ENGAGE  |  WEDNESDAY, MAY 23, 2012
    [Information] How Big Will the Internet Be in 2015? (And How Can We Prepare?)
    Innovation Plus Opinion data future Future of Content infographics information overload size of the InternetTwo simple questions with (somewhat) simple answers. From James Collier : In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. Some takeaways: 1. Or your website.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    'Did you ever stop to think about how much of your personal information is out there on the web? They compile everything they can from your online and public record activity -- from online survey information to social media posts to magazine subscriptions to credit card report headers -- and sell that data to others.
  • ENGAGE  |  SATURDAY, AUGUST 20, 2011
    [Information] 7 Common Reasons Email Subscribers Stop Subscribing
    There’s not much you can do here, expect to be sure you have a good website and maybe a company blog that ranks in search engines and is shared in social media to be there when they do seek out other information. By asking for more information at the point of subscription. T he email inbox is a battleground. Embarrassing, right?
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Information] Identifying 6 of the Most Important People in Your Social Network
    They tend to be absorbers of information and a bit shy. Social Media Social Networks building relationship connectors hubs identify important people influencer influencer marketing loyalists people social information processing social network social networking sociology valueReaching out to influencers helps build this relationship.
  • ENGAGE  |  FRIDAY, MARCH 25, 2011
    [Information] More Please: Why I Welcome the Technology Overload with Open Arms
    Information As a kid, nothing was more annoying than the New York Yankees’ announcer telling me how impressive Mickey Mantle’s stats were, without giving me any other information. Of course, more important information can be found on the Internet, but the point is it’s there.  More information is a good thing. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Information] 4 Must Dos For Sales and Marketing Pros
    What customers really care about is information and insight about their business, not what the supplier is peddling. It’s our job to feed that information back into Marketing so they can craft the messaging and materials to support that insight. He was clearly embarrassed, lost and distraught. Helped navigate alternatives. WRONG.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 12, 2011
    [Information] [Infographic] The Current State of Social Networks
    Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
  • BUYEROLOGY  |  WEDNESDAY, MARCH 24, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. Roadmap. Puzzle Pieces.
  • BUYEROLOGY  |  MONDAY, MARCH 1, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed. best practices.   Visual Thinking. Roadmap. Puzzle Pieces.
  • SAZBEAN  |  TUESDAY, MARCH 26, 2013
    [Information] The three steps to ‘shareability,’ sharing customer information within the firm
    It is recognized that to communicate effectively across channels, customer information must be also shared effectively within the organization. ‘Shareability’ is the key We can think of this ability to share customer information as the concept of ‘shareability.’ News & Notes
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceMaybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist.
  • ENGAGE  |  WEDNESDAY, MARCH 23, 2011
    [Information] Printervention: An Ode to Magazines
    When I think about how I use the Internet and even electronic devices, I realize I use them to consume information. Innovation Plus Opinion information overload Insight IPad Magazine Magazines and E-zines print Wired (magazine C all in the A&E folks, it’s time for an intervention. You see, I have a little problem with magazines.
  • VIEWPOINT  |  THURSDAY, APRIL 14, 2011
    [Information] A Healthcare Information Technology Lead Generation Success Story
    billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Identify high-level decision makers in prospect companies.
  • SAZBEAN  |  THURSDAY, AUGUST 26, 2010
    [Information] Is Social Media a Waste of Time?
    Provide the Right Message & Information. If you want people to respond to you, you need to be providing useful information and the right message. Ahh, social media. The golden ticket to increased profits and a life time of wealth. If you believe this, you’ve been lead down the wrong path. Step Back from Social Media.
  • CONVERSIONATION  |  THURSDAY, AUGUST 26, 2010
    [Information] Social Media Informer is born : making life easier for you and me
    I’m a consultant. And I blog and write a lot. Because I like to learn, share, teach and…write. But obviously also because I need people to find me and say “hey, I like the way this guy thinks, let me get in touch with him” Most of my customers come via word of mouth but a. Click title to read more
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Information] How to Give Away a Ton of Information to Sell a Ton of Products
    Essentially, Tim’s book gave away all of the information you needed to build your own successful business plan. believe there are two reasons: The information his book provided was so well done and so effective at showcasing his expertise that we have absolute confidence that he will deliver great software products, too.
  • ENGAGE  |  FRIDAY, APRIL 8, 2011
    [Information] Me Data, You Jane
    In his new book “The Information,” Gleick saves the most colossal party for the island known as data. Scientifically, information is a choice—a yes-or-no choice,” he recently told Wired. In a broader sense, information is everything that informs our world—writing, painting, music, money.” Heady stuff, this. He later died.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Data, Information, and Knowledge: Knowledge
    'Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Sales 2.0 Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence
  • ENGAGE  |  TUESDAY, MARCH 8, 2011
    [Information] Your Website is on Fire! What Do You Save?
    Content Management Content Strategy Aesop Analysis paralysis Best Practices information overload Usability Web Design Website WikipediaI f all the content on your website had to use the fire escape, would every piece make it out alive? And the clutter really adds up. It’s the web, after all. It’s virtually limitless. But can our readers?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. 'To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Listed below are 5 free (!)
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Information] How Inside Sales Reps Can Get IT Security Pros To Share Information
    The nature of a security solution is primarily to help prevent information/systems from being compromised. Empathize with their reluctance to speak: in any communication you have it is important to let them know that you are aware of the sensitive nature of the questions you are asking and the information you are seeking.
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Information] Indicators of Increasing Brand Loyalty in Social Media
    Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
  • ENGAGE  |  SATURDAY, JULY 30, 2011
    [Information] Should This Blog Post Have Been Written in Cursive?
    As future generations pass through each grade, digital communication will undoubtedly ease the burden of information transfer. Innovation Plus Opinion Communications digital communication handwriting Insight Philosophy print Skills technology traditional communication transfer of information Writers Resources WritingWill that be lost?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Information] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Information] How-to: Use Netvibes for Social Media Monitoring
    This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. button. Save your work.
  • ENGAGE  |  TUESDAY, AUGUST 16, 2011
    [Information] Lessons Learned from a Twitter Robot
    Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] Why Your Marketing Needs To Be Cool
    It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. '“60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners.
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Tapping Social Networks for Business: Interview with @ClaraShih.
    After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. Thanks Clara, for a most informative conversation. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Information] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizens contribute to journalism, but they don’t often create it, which leads us to the next point: “There’s too much goddamned information out there.” But what he didn’t count on was the deluge of information. Because people want information in the context of what their friends think is important.
  • ENGAGE  |  FRIDAY, MAY 20, 2011
    [Information] How Google Thinks About Content
    Trustworthiness Would a user trust the information presented in this article? Would a user be comfortable giving their credit card information to this site? Does the article provide original content or information, original reporting, original research, or original analysis? Does the article describe both sides of a story?
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] Social Media in an Hour a Day
    This is a great way to keep information going out regularly. Tags: Business Marketing News & Notes Social Media Social Networks Content devoted digital strategy facebook google internet marketing online marketing online social networking social information processing social media strategy social networking tips web 2.0
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Information] Why Understanding Your Customers is Vital to Your Social Media Strategy
    What type of information and content do your customers want? Provide useful and pertinent content and information and they’ll be more willing to listen to what you have to say. Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers.
  • BUYEROLOGY  |  MONDAY, MARCH 22, 2010
    [Information] Three Components Of A Buyer Persona Game Plan That Inform Executives
    Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer.   The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth. Buyer Persona Development Process = Game Plan. Where To Play. How To Play.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Information] How to Monitor Social Media Conversations
    Content Management Business Facebook information overload Internet marketing Marketing and Advertising Media resource management Social Media social media monitoring TwitterT here’s a lot of social media static out there. And sifting through it is not an enviable task.
  • B2B MARKETING ONLINE  |  MONDAY, NOVEMBER 1, 2010
    [Information] Whitepaper anyone?
    Tags: Digital marketing Mobile Marketing Online Marketing Social media Technology Quora Qwiki Technology content strategy digital marketing information consumption mobile
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Information] The Loopfuse Exchange: Sales & Marketing Best Practices
    The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community.  You can skip to the end and leave a response.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo WHEN:  Thursday, May 8 (11:30 a.m.–1:00 00 p.m.).
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Information] Is Your Salesforce Mobile-Ready?
    Organizations often struggle to provide timely and relevant information to salespeople. On the other hand, analytical activities like BI and sales analytics or interactive activities like customer collaboration, internal information exchange, and coaching are less popular, but drive greater efficiency.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Then put yourself in their shoes: why are they looking for information?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 10, 2010
    [Information] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
    We are also please to announce we have been invited to participate with the Social Media Informer as well. Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Information] Your homepage isn't your only entrance & landing page
    Change your design process When we work with our clients we begin with an information architecture process. This information gets used to develop the wire frames (schematic diagrams) that we design for major pages or page types within the site, and are used as a guide for the designer. 'Entrance page percentages for our site. bounced.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Information] Website Actionable Intelligence and Goal Acquisitions
    Incorporate Goals, Event Tracking and E-Commerce Reporting Google Analytics provides a lot of information by default, however, to get the value-based reporting that we need to truly understand the successfulness of our website, we need to go a step further and implement Goals, Event Tracking, and/or E-Commerce Reporting. Rinse and repeat!
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] 5 Tips for Protecting Your Privacy on Facebook
    Under the guise of relevancy, Facebook may share your information and that of your friends with advertisers. Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Information] Marketing technology and the challenges it brings for B2B
    It’s what keeps your customers informed and engaged, and keeps them coming back to your site. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology Focus on the long term. Keep your marketing department and IT department connected.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Information] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    powerful revenue cycle analytics system will work to touch each of the areas below: Revenue cycle modeling Gather information into one area Planning and forecasting Executive level insights Powerful analytics 5. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? Social media?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Data, Information and Knowledge: When Information is Good, But Not Enough
    'Note: Today’s guest post is one in a series provided by […]. CRM Intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence
  • SAZBEAN  |  TUESDAY, MAY 25, 2010
    [Information] How Social Media Changes Your Business
    Tags: Business Marketing News & Notes Social Networks promote your business social social information processing Social Media your business
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Information] 5 Tips for Reaching Your Audience Online
    Tags: Business Social Media Social Networks audience Marketing reach social information processing sociobranding tips
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Information] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. world wide web
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [Information] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Information] 18 of the Best Content Marketing Strategy Guides of 2013
    Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’”
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Information] I Stream, You Stream
    G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Everyone obsesses over their “äppäräti,” geniusphone devices that constantly send and receive massive torrents of information. Forget next Tuesday.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Information] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    'According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. Below are five ways to share important financial aid information through a school’s social media channels: 1. decided to enroll. This is up from 33.7%
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Information] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. Determine and use the best sources of information.
  • ENGAGE  |  WEDNESDAY, JULY 27, 2011
    [Information] Goodbye, Voice of God (in Journalism)
    With blogging, you can be more open about where you get your information from. Information is also a commodity. Content Management Building Community Content Marketing Content Strategy creativity information as commodity Journalism News Cycle Role of Journalists Writers Resources WritingMy job has certainly evolved.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Information] Landing page fail: why I came to your site and bounced
    good homepage is a fine balance of visual interest, capture strategy, just enough information (and the right information!), The following situations qualify as bounces: A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser. and just the right amount of sass.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 24, 2010
    [Information] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
    Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your information at home or on the go. One can only predict that this is just the beginning of companies building upon the Places API. Why not?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
    Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Information] Improve Your Tweets Using HootSuite’s Twitter Stats
    Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Information] The 10 Commandments of #pre-callresearch
    You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
  • THE TOP LINE  |  TUESDAY, APRIL 12, 2011
    [Information] Health care IT: Lives depend on good design
    With the federal mandate to automate the collection and distribution of patient medical records and information behind us, industry participants are starting to worry about the usability of the new health care information technology systems. Designing empathy into health information systems. Designing for behavior change.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Information] LoopFuse OneView 3.27 Released!
    August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. LoopFuse OneView 3.27 Released! Released!&#
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Five Crucial Tips for Effective Prospect Research
    Before you start looking for information, determine what you want to find. lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Organize your pre-call planning according to the priority of information you need to find.
  • ACSELLERANT  |  SATURDAY, JULY 6, 2013
    [Information] Story + Video = Powerful B2B Marketing
    Unlike a PowerPoint presentation where the presenter reads the bulleted text that appears on the slides, we want to deliver different, but inter-related information to the eyes and ears simultaneously. 'B2B products and services are complex. Well-produced video is a way to get peoples’ attention and hold it. Tell a Story. Keep It Brief.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !
  • SAZBEAN  |  FRIDAY, OCTOBER 22, 2010
    [Information] Building Relationships by Commenting
    Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Quality over Quantity. Comment on Comments.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Applause**.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Information] SoLoMo Place Based Marketing: Personal Utility or Prying?
    SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart 'Recently I came across a new term: place-based marketing. am familiar with proximity marketing, location marketing, and even hyper local marketing. Featuring Contributions from Global Thinkers.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Information] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 Vidal.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Information] How to Appeal to Buyer’s Caution
    Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Buyers can – and will – learn about your products online. As How does the appeal to caution work? buyer’s caution stems from a reluctance to face fears.
  • BUYEROLOGY  |  SUNDAY, MARCH 18, 2012
    [Information] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 2, 2014
    [Information] Data, Information and Knowledge: When Data is Not Enough
    'Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales And Marketing social intelligence
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [Information] Content with Intent: Inform Your Audience
    Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Image by Anirudh Koul via Flickr. by Frank Reed.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Information] How to Generate Leads with Pinterest
    Infographics make it easy for people to understand complex information and find a lot of relevant details in an easily digestible format. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. We believe it can be down, however. Show Off Infographics.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] Content Aggregation: The Future of (B2B and Consumer) Media?
    What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. “Traditional&# media is struggling. Paper.li Share this on Bebo.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Information] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Inquiries don’t usually come with much information about them, and require qualification to uncover details about their likelihood to buy. Sales Inquiries. Sales Leads. If not, who is?”.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 12, 2012
    [Information] How to Improve Your Cold Calling Techniques
    The Internet is an endless source of information so doing research isn’t hard. And, if the prospect does have the information, it makes you seem knowledgeable. Visit professional networking sites to find out about job history, awards, personal interests and other useful information. This should only take a few minutes.
  • LOOPFUSE  |  TUESDAY, AUGUST 10, 2010
    [Information] The Last Mile : Required Fields for JavaScript Illiterati.
    Refining which and how much information to capture based on our percieved value of what we offer in return (whitepapers, free trials, etc.). The Last Mile : Required Fields for JavaScript Illiterati August 10th, 2010 by Matthew Quinlan As marketers we are always building and tweaking lead capture forms. Not anymore. That’s it.
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