• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Information] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    Audience Manager can hold vast amounts of detailed data, but does not store personally identifiable information such as names or email addresses. Audience Manager can also copy Web behavior information directly from Analytics, the one instance (so far as I know) where detailed data is shared between Adobe solutions. Confused yet?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Information] 10 Traits Buyers Seek in Salespeople
    But few training programs address how buyers view salespeople as they’re presenting that information — knowledge that can be an equally powerful sales tool. Serve as an information resource. 'The 10 Traits Buyers Seek in Sales Superstars. Selling yourself is the first step. Those discussions are critical for making sales.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Information] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Mike’s passion is backed up with information that is clear, direct and concise. You’ll walk away informed and, dare I say, inspired. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: Part 2: Tip #2 Commit to It. Part 3: Tip #3 Compelling Story.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Information] Marketing to the B2B Millennial: 6 Things to Remember
    So, what do B2B marketers need to remember when informing and engaging this dynamic generation? In fact, according to the “ 2015 Edelman Trust Barometer ,” search engines are now the most trusted source for general news and information among the informed public for the first time ever, edging out traditional media. Did you know?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Information] Transform Your B2B Lead Generation with Storytelling
    If you would like to receive updates and information about B2B lead generation, please click here.  . 'Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. BUT, things are changing, and changing fast. It gets your emotion, right?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information] How to Produce an Internet Radio Show
    While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style? 'There are lots of ways to generate and publish content for your inbound marketing efforts. Talk radio is big business. The possibilities are endless.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Information] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It speaks to your market, connects emotionally and shares the information buyers need to make a purchasing decision. For the best results, track the correlation between your content and visits to your website, requests for more information, sharing of your posts and new business. To gain 100 new LinkedIn followers? Budget for it.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Information] Is Facebook Still Relevant for B2B?
    If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm. 'As a digital marketing firm we get questions daily about how different strategies can work for our clients. Our position on Facebook depends on the client. Do it Right!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Information] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Videos can provide followers with more information about your product, service or non-profit. Your audience expects quality videos that are informative and engaging. 'Your Facebook audience has a craving. They’re craving video. You can organize videos into playlists, which gives your video page more of a YouTube feel. Directr.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Information] Posting Video Content Online: 5 Essential Considerations
    This information becomes the driving force behind any adjustments in your approach and is critical to our final consideration. 'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. How will I use inbound marketing channels to promote my video?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Information] What Causes People To Click On Social Media?
    Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. 'The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Information] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    Fans who aren’t able to view games in real-time rely on their apps and social networks to stay informed. Google Internal Data found that consumers search for March Madness information as early as January and far into April, after the champions have already earned their title. But March Madness is more than just a basketball tournament.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Information] Big Data Roundup – Big Data In 30 Seconds
    dukeoverunc – Collection and analysis of the myriad of information available from the scores of technological data points which leads to smarter decisions for the individual. 'Well me being new to the world of big data, I didn’t particularly understand what it actually is. DNLBNZ – Large, Unstructured Unprocessed Data.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information] Starting a New Job? 8 Tips for Having a Great First Day
    All of this information gathering will give you context for the marketing strategy you''re about to be a part of. 'Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it).
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Information] Content Marketing ROI Starts With A Strong Business Case
    And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Information] The SXSBest of SXSW!
    'Now I’m over the jet-lag of the trip back from Austin, TX, here I will be gathering the pictures and information of the top events that the Virally team went to! Some events we will be going more in depth/ I will upload an album of all the picture I have taken of Austin and will put it on a blog. One To One. One To Many. Many To Many.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [Information] 4 Lessons in Serving Up Customer Success
    Armed with that information and the results of their Modern Marketing Assessment, we provide customer’s with a tailored project plan that includes recommendations and action items for the next 6-18 months. Collecting information is helpful, but it can be challenging to implement those learnings into a solid course of action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Information] Three marketing truths for an information dense world
    We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. Content is the starting line, not the finish line.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    For modern marketers living in the age of information overload, prioritizing the resources you want to learn from can be overwhelming. 'As an ancient Greek philosopher once said, "So many inbound marketing resources on the web; so little time to read them.". wise and prophetic (and entirely fabricated) insight, indeed. social?
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Information] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    It’s actually easier to configure automated campaigns for current customers because in most cases data can be pulled from CRM to inform business ules and segmentation. 'Most B2B marketers have a very clear understanding of their goals. They rated themselves “very effective” at managing end-to-end marketing lifecycle.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information] 12 Tools & Resources to Help You Create Better Buyer Personas
    One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. Ideally, you’ll sit down with your customers and chat with them face-to-face to uncover things that will inform your persona development. What kind of information are you lacking in?
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Information] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    His articles are well written and chock full of up-to-date information and insights. 'I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. I''m here to tell you there are diamonds in the rough. Follow @seanellis.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Information] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    From marketplace research to brand research, detailed scientific studies will help you make more informed decisions. successful website is the hub of a firm’s online presence and an information-rich projection of its expertise into the marketplace. Many firms use a CRM to track and organize opportunities and client information.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 23, 2015
    [Information] 12 Time-Saving Tools for Administrative Tasks
    You’ll need all of this information at tax time. 'When you own or work for a small business, you know what it’s like to work hard. It’s not uncommon for you to wear many hats throughout the day. Of the many tasks on your to-do list, administrative tasks can take up a lot of time. Time Management. RescueTime. My Minutes.
  • SMALL MANUFACTURER BLOG  |  MONDAY, MARCH 23, 2015
    [Information] Announcing: 101 Ways to Market Your Website
    We realized we wanted to provide thoughtful information in a sea of overwhelming resources r ather focus on making huge profits based on a lot of hype. 'I’m very proud and excited to announce the launch of a new guide co-produced with Rachel Cunliffe of Cre8d Design: 101 Ways to Market Your Website. The book is priced at $12.99.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Information] Customer Centricity Slogan or Experience?
    Who wouldn’t […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. 'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [Information] Storytelling Lessons From Kevin Spacey And House Of Cards
    Don’t try and pack every piece of pertinent information into one post because of an obligation to the brand. 'One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered  WTF does Kevin Spacey Know About Content Marketing. Not exactly…. Don’t Rush Your Storytelling.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Information] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    These edits added information favorable to the NYPD while downplaying views more critical of the department. Meanwhile, another policy forbids editors from posting information revealing the real-world identity of editors who have chosen to use pseudonyms. We asked Wikipedia expert William Beutler to comment on this news story. Maybe.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Information] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. Landing pages: Offering up a single web page that delivers the specific information your visitors are looking for can dramatically increase conversion for visitors to your site. Capture Metrics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Information] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Different audiences require different perspectives, pieces of information and credibility indicators than others. This is a very intentional use of email and social content, driving the customer down the funnel with informative and sharable content. Who are we speaking to? What message are we trying to convey? You might also like.
  • BLOG MY CALLS  |  FRIDAY, MARCH 20, 2015
    [Information] Leaking Lead Attribution: Seal the Dam with Call Tracking
    Every lead needs to have accurate attribution information. 'Are you scared of phone calls? While most marketers carefully measure and analyze online behavior, many of them fail miserably when it comes to tracking calls. How did the person who: Visited your website. Filled out your form. Called you on the phone. Walked into your business.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Information] 5 Tips for Successful Marketing Automation Integration
    The recently released 2015 B2B manufacturing marketing report from Content Marketing Institute is packed with stats and helpful information on benchmarks, budgets, and trends for 2015. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.
  • LEADERSHIP  |  FRIDAY, MARCH 20, 2015
    [Information] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    Those key pieces of information are: 1.  'Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools for getting your message to interested prospects. Email client diversity. Mobile is the future.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Information] Using Customer Data to Inform Your Personalization Strategy
    In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Information] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    To help inform your Twitter response strategy, LeadSift gathered data on answers to these questions and more, and culminated them into the visual below. 'Thanks to Twitter, businesses are closer to consumers than ever before. But customers don''t just expect you to read their tweets about you -- they also expect you to reply. should you use?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Information] Don’t Put B2B Marketing Tactics before Strategic Analysis
    Where are they and how do they like to get information? 'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! Here’s what you need to do first. Contact New Incite today.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Information] 5 Landing Page A/B Tests (And Their Surprising Results)
    That way, you are giving your visitors more time to digest the information before trying to pressure them into taking your intended action. 'Intuition is a powerful and often unexplainable phenomenon of human nature. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Information] Content marketing metrics – process metrics and outcomes metrics
    Six months later, a new budget cycle begins and Business X goes to your home page, finds your phone number and calls for more information. It’s the blog piece that generated the demand, but only the most sophisticated of marketing systems would be able to capture that information. Process Metrics. Page views. Site visitors. Likes.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Information] Why a Sign up Form Is a No-Brainer for Email List Growth
    Stick to the Basics : You might be tempted to collect heaps of information on your sign up form so you can do all kids of personalization in your emails, but try to resist the temptation to ask everything under the sun. 'A list of contacts is essential for any business that wants to stay in touch with prospects and customers.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Information] A Detailed Guide to Using Slideshare Analytics
    The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. 'Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Information] How Much Do Hospitals Spend on Google AdWords?
    ” It packs a lot of useful information into just 7 pages … and one’s the cover! 'As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? That said, I am pleased to announce the release of our latest guide, “ Search Advertising Benchmarks for Health Systems.”
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Information] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    It is used to create the “story” for the reader and to give more information about the details of the offer or promotion. 'A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the first impression a prospect has of your company. So how do you create landing pages that convert?
  • BLOG MY CALLS  |  THURSDAY, MARCH 19, 2015
    [Information] 7 Reasons Your Bounce Rate is Crazy High
    The typical goal behind driving traffic to your website is to get visitors to convert by clicking through to another page to start a transaction, get more information, fill out a form, etc. They found exactly what they were looking for (information seeker). Why is Bounce Rate Important? They didn’t find what they were looking for.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Keys to Quality Leads
    'Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Best Practices for Creating a Content Marketing Strategy
    'Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design 'On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Social Selling in B2B Sales
    'Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. 'There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Information] 2015: The Year of Personalized Content
    Presenting your customer with irrelevant information is essentially like asking them to leave your website, which is a good segue to the next statistic. 'Companies across all industries are increasing their online presence. As a result, competition for consumer attention is growing as well. The Process of Personalizing Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Top Takeaways from SMX West 2015
    While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. 1 Rankings Don’t Mean Jack.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Information] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    The goal is to get a direct contact form submitted in which you can require additional information such as a phone number, company, role, etc. At this point, it is much less likely that your prospect will feel that your request for additional information is intrusive as they are giving you consent for direct contact. Be Patient. Wrong.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Neuroscience Findings That'll Make You a Better Marketer
    with the help of research from the National Center for Biotechnology Information. The influx of social media platforms, the rise in smart device usage, and the spread of wireless internet and mobile data have all contributed to the way we as a species absorb, retain, and are stimulated by information. Did you know. Mix in old material.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Information] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The approach also lets clients score anonymous leads if IP address or similar information can identify their company. 'Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects.
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [Information] Thinking You Need More Tactics? You Are Wrong
    With a strategic foundation, tactics are and should only be about choosing the right channels to share your information, not about putting more information in front of your buyers at random times to drive more leads. Enterprise 'Admittedly, B2B enterprise marketers are in a tight spot.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 19, 2015
    [Information] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    The traditional “engagement model” where marketing tells a targeted group what to want, and then sales tells them why they want it and takes the order is far less effective now that buyers are more active in information gathering. They know what they want and why. Why Social Selling? And why now? Who owns social selling?
  • FATHOM  |  THURSDAY, MARCH 19, 2015
    [Information] Attract & Retain Students with the Right SRM Content [INFOGRAPHIC]
    For more information on SRM content and other marketing strategies in higher education space, download the 3 rd Edition of the EDU Standard. 'We’re all familiar with the term content marketing. We higher education marketers use it every day as we strive to connect young people to the best school for them.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Information] The Internet of Things will revolutionize marketing
    Marketers have access to an unparalleled amount of information about the habits and interests of their customers, but with the IoT, the data available today will be dwarfed by what will be available to harvest and analyze. We’re starting to get glimmers of what this connected future might look like (e.g. More opportunities for ecommerce.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Information] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    But mostly it’s their holistic vision and appetite for information. 'What sets pro Facebook marketers apart from the rest? Many things. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Information] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Information. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller. But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. after the buyer is armed with all the information they need.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    With malls losing dominance in the mind of the consumer, window shopping has moved to smartphones, where users can browse sites and products, bookmark what they like –– typically by sharing it socially –– and then purchase either in store or on desktop, where typing in card information is considered more convenient. Yet, 53% of U.S.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Information] How Fashion Brands are Partnering with Bloggers for Big Results
    For fashions brands who are just starting out, […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. 'From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. Blogger Outreach
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Information] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Your content strategy should be informed by your SEO goals, and vice versa. Notice I said “informed by,” not “determined by.”. Long form posts are meant to be the definitive source of information on a specific topic. That’s the sort of information that can’t be found anywhere else. Unread. Unshared. Unprofitable. Got it?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Information] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    Visual Creatives has done this really well and documented the fact that their persona is struggling for time throughout their day and typically finds the information they need on the web. 6) Information Search Process. 6) Information Search Process. 6) Information Search Process. Take buyer personas, for instance. HUCACE.
  • SYNECORE  |  WEDNESDAY, MARCH 18, 2015
    [Information] Don't be Creepy! Beware of Over-Personalization
    Everything the customer buys, along with their demographic information, is tied to the number. Just because you have information about a customer doesn’t mean you have to use it. 'Companies need to beware of the dark side of content personalization. If you over-personalize, customers may feel like you’re invading their privacy.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Information] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    high performance website needs to be frequently and consistently updated with fresh, informative content that showcases your firm’s expertise and authority in your industry. 'Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information] 4 Truths Healthcare Providers Need to Know About Content Marketing
    According to Pew Research, about 72 percent of internet users searched online for health information within the past year. With so many people seeking expert healthcare information, and so many channels and platforms at your fingertips, converting prospects into champions for your organization online is highly possible.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information] 7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table
    You can also use this information when approaching a client about work that is out of scope. Ask questions that prompt the speaker to clarify information. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. You didn’t get into this business to spend your days arguing. Obviously.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 18, 2015
    [Information] 9 Emails Non-Profits Should Send to Attract and Maintain Donors [GUIDE]
    After welcoming a potential donor to your non-profit family, send an email that offers information that he or she may not know about your cause. In other words, you should share information that isn’t necessarily common knowledge. You’re sharing information to build a relationship. tips for successful emails.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information] How to Easily Create Custom Pin It URLs for Pinterest
    When a viewer clicks that link, a Pin It window will open in their browser that includes all the customized information ready to go. 'Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. But Pinterest’s own Pin It button generator has some big limitations. And voilá!
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where initial research and general education is gathered to help inform the parents of their options. It’s key to position your brand as helpful and informative. FAQ items to provide general information and commonly asked questions for new parents. The Parent’s Journey. Awareness Stage. Gather an email right away.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 18, 2015
    [Information] Rise of the Machine in Social Recruiting
    machine to […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. 'Have you ever applied for a job that fits you perfectly but you never hear back? It’s a sad state of what recruiting has become in the past 10 years. Your resume was rejected before the recruiter ever saw it.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Information] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Big data was a huge topic of conversation, and while all the CMOs celebrated the abundance of information, data has a downside – complacency. Just because we have hard and fast data doesn’t mean marketers should sacrifice creativity; if anything, it should inform and encourage new forms of creativity across platforms.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Information] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Social media expert Mark Schaefer says, “you’ve got to make it RITE” (Relevant, Informative, Timely, Entertaining). According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Content is the new Holy Grail. Weave it all Together. Summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Information] Three huge ideas to build your networking momentum
    disclosed information about myself, why I wanted to connect with him, and complimented his way of thinking. disclosed information about myself, why I wanted to connect with him, and complimented his way of thinking. I’ve put a lot of stock, time, and energy into these wins. It also takes a wholly human effort. New Networking Age.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    Then, use that information to inform your social strategy. 'One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. But how you know when the number of interactions you’re getting is good? The answer: It’s all relative.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Information] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    Don’t use false or misleading header information. Also, you are not allowed to charge a fee for the opt-out, ask them to give personally identifiable information or take them to more than one landing page to opt-out.  The identity and contact information of any third-party or affiliate used to obtain consent. It’s not glamorous.
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Information] 5 Ways to Personalize Content for Anonymous Visitors
    Even if you don’t have any personal information about a visitor, you can know if they have visited your website before. 'Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. Device. Search Term.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Information] 7 Ways to Create a Long-Lasting Relationship Between Content and Design
    It might be one company’s best practice to have the design done prior to content because a client may prefer for the site to be more visually appealing than informational. 'When it comes to building a strong brand, no matter what your industry, every company''s key to success starts with stellar content and equally stellar design. Uh-oh.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Information] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Oftentimes, searchers will find everything from ratings to site-specific cross-links to supporting e-commerce information within individual organic and paid search engine results. For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here  specifically.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Information] 14 Tools & Resources for Conducting Market Research
    Information, not instinct, is powerful when it comes to predicting consumer preferences. Need information on how search ads increase brand awareness or how "showrooming" affects purchasing behavior? County Business and Demographics provides information on the areas of the country with large numbers of certain types of businesses.
  • FATHOM  |  TUESDAY, MARCH 17, 2015
    [Information] 5 Things Manufacturers Should Know About Call Tracking
    For instance, sending callers to voicemail is a bad customer experience, unless you have a self-serve phone system that can automate information requests and transactions. You can use this information to estimate your call conversions in real dollars and integrate your call data into your analytics and CRM tools. Easy-peasy. Really?
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Information] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    Content will become a black hole that is replaced by something quicker and just as informative, as soon as someone has the time to quit creating content and actually think. 'As a marketer, every day I hear something new. People are always trying to come up with the next big slogan or rhyme scheme. 1) Content is King. 2) SEO. 3) Link Building.
  • LEADERSHIP  |  TUESDAY, MARCH 17, 2015
    [Information] Stimulate Your B2B Lead Generation with Innovation All It Takes to Get Started Is A Change of Mindset
    By the way, if you want to try out MyLeads2Go for your lead generation, I’m happy to inform you that it works equally well for small to medium and large businesses. If you would like to receive updates and information about B2B lead generation, please click here. Kyle Waring, all of 27 years old, is truly an entrepreneur.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Information] 17 Reasons Why I’m Lucky To Be In Business Development
    Here is an informative infographic on the best and worst times to post on social media. 'Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position.  We live for the few “yes’s”   This St. Insightful Blog Posts:  To add onto Feedly and Flipboard.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Information] 5 Ways to Use Paid Search & SEO Together
    Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. 'Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Information] The Social Graph for Managing Influencer Relationships
    Author information. 'Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. Now marketing and public relations agencies focus their analysis on the content relevance and conversations generated in communities.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Information] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Inform Your Stakeholders : We contacted all of our event stakeholders to share the news immediately, including our co-sponsors, staff and presenters. asked each person to confirm receipt of rescheduling information. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. The Switcheroo.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Information] 6 Tactical Marketing Enablers for Independent Buyers
    'Your buyers are more confident, critical, and informed than ever before. Ungated Content Collections: The practice of gating content for lead generation hinges on a transactional value exchange – the content has to be worth a person’s contact information, otherwise, it’s no deal. How do you sell to those who scorn sales pitches?
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Information] The Psychology of Excitement: How to Better Engage Your Audience
    This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. To improve engagement with your content, it’s not enough to simply produce information and hope it gets action. How can content marketers get people more excited? How long? Price.
  • WEBBIQUITY  |  TUESDAY, MARCH 17, 2015
    [Information] 2015 SEO Checklist [Infographic]
    ” • Don’t overload pages with information to try to game rankings–but do produce some pages with longer, more detailed content. The infographic below illustrates SEO best practices —the key “do’s” and “don’ts”–for 2015. Don’t overdo links on your home page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Information] Are you in a social media experiment?
    Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). 'The answer to this question is, of course, YES.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Information] 3 Ways to Mine a Marketing Pot of Gold
    While marketers are harnessing the power of technology platforms to better sort through information, it’s critical to develop and document strategies that will help you react more intuitively to the behaviors and reactions of your audiences. In the spirit of the St. ” Modern Marketing in Action
  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Information] Using Call Tracking with Your Click-to-Call Campaign
    This information is critical for a complete view into the results of your marketing efforts. 'Are you gathering important analytics from your mobile click-to-call campaigns? If you are simply using your current business number then your insight will be limited to the number of raw calls generated by your ads. The Full Story. Calls Generated.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Information] Social Media Image Size Guide [INFOGRAPHIC]
    In fact, June 2013 was the last time I published information on correct sizing of images! 'I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. Having trouble managing your social media? Perhaps a social media audit is necessary.
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