• FATHOM  |  TUESDAY, MARCH 3, 2015
    [Information] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    In the official announcement, Google stated, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” For more information on mobile configurations, see: Select Your Mobile Configuration.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Information] Content Personalization: What it is and Why it Matters
    At a basic level, content can be defined as information , but that’s just the beginning. If the content is relevant , there is a reason for a visitor to spend time on your website and possibly go deeper by searching for more information or products. 'Content is a word with many different meanings that exists in multiple mediums.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Information] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    By consistently publishing informative content on a user-friendly website, and by utilizing clear branding that represents the core purpose and values of your firm, you can bridge the communication gap between buyer and seller. 'What sets high-growth architecture, engineering, and construction firms apart from the competition?
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 3, 2015
    [Information] Marketing Personalisation with the Father of the Bride
    Data needs to be collected transparently and with consent, it can be annoying or worse still, creepy, to be served ads or sent emails and not be sure how they company got hold of your personal information. '"Although my schedule is very busy, I decided to take time out to write you a peronal reply". Well, sort of. Improved conversion rates.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Information] 38 Incredibly Amusing Twitter Bios
    Why we’re amused: UberFacts fills our brains with seemingly unnecessary information all day, every day. 'Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. tweet is short, sweet, and to the point. You bet. 2) @helper.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Information] A PPC Optimization Checklist for the B2B Marketer
    If possible, information should be passed through AdWords via ValueTrack to pass more data about the user to the CRM or Marketing Automation Platform. The Callout extension can be used to add time sensitive messaging or information with ad copy. B2B PPC Optimization Checklist. Campaign Settings & Structure. AdWords Extensions.
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Information] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    It’s so easy to hypothesize or even draw conclusions from limited information. 'We already know that our prospects are completing much of the buying process on their own. In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales. Map the Buyers’ Process.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Information] Social Media + March = Madness in the Workplace
    Unlike years past, however, more of […] Author information James Wu James Y. 'It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015.  Wu contributes a monthly column on Social Media and Employment Law.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Information] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Armed with this foundation, you can develop content that delivers high quality, relevant and valuable information to prospects and customers in the right format in the right channel at the right time to drive profitable customer action. Content needs context, and that context is the customer’s buying journey. Connection. Conversation.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Information] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    So before you start the design phase of your infographic, put in the time to surface the best information possible. 'Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well. We just checked -- they''re totally healthy. That''s right!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Information] Only You Can Prevent Feature Puke
    Then give your sales people the information they need about these folks to get out there and start building trust. 'If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing. Nasty.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Information] What Role Does Content Play in Social CRM?
    But, as they say, Content is King, and it is firmly ruling […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. 'There is no doubt that content plays a huge role in modern business success. Content creation, curation, and distribution are three must-do activities. by Frank Gainsford. Social CR
  • BLOG MY CALLS  |  MONDAY, MARCH 2, 2015
    [Information] The Call at the End of the Sales Funnel
    This tool can serve to further refine your marketing and sales strategies with information such as lead score, missed opportunities, sales skills and customer needs just to name a few. 'Are you losing your most valuable leads? Customers who are considering making larger purchase decisions also make phone calls. The Path to a Purchase.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 2, 2015
    [Information] The Business Marketing Association is coming to Tampa Bay
    Here’s some information for you on this great organization: Join the Business Marketing Association (BMA). 'The Business Marketing Association of Tampa Bay was started by Jeffrey L. Ogden of Find New Customers , the most Likeable company in BtoB marketing. by QuickSprout. This is going to happen! What do you think?
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Information] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    ” Of course, how you think clients search for information and how they actually behave can be two different matters entirely. By contrast, a clear, informative, and contemporary website helps referrals count, so you don’t get cut out of the running before you can talk to your potential new clients. Think glorified brochure.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Information] A Service-Based Business’s Guide to Email Marketing
    To help service-based businesses use email marketing to its fullest , we’ve created this guide that’s chock-full of information and tips to maximize every email you send. Keep customers informed. Everyone gets busy, but emails can keep your audience informed even when life gets crazy. Attract potential customers.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Information] How B2B Marketers Can Get the Most Out of LinkedIn
    Then seize every opportunity to join in a discussion or provide helpful information. Your company page is your central place to share information on LinkedIn. Your company page should be as complete and detailed as possible, with succinct yet descriptive (and persuasive) information about all of your products and services.
  • SAZBEAN  |  MONDAY, MARCH 2, 2015
    [Information] How SEO Can Increase Search Engine Traffic To Your Website
    This ensures that information is relevant to a query and easily accessible. 'There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. When you think on all the different websites from all over the world, the idea of a search engine like Google, Bing, or Yahoo! is that much more amazing.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Information] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. 'Filters, when used properly, can unlock a myriad of useful data to help you better understand your website visitors. Let us know!
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Information] Who Will Be the King of the Social Video Mountain?
    One of the games we kids played in the show was called “king of the mountain” – the idea of the game is if you could knock the […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. He has created videos for Fortune 50 companies. by Jayson Duncan - Maximize Social Business.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Information] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Given the proliferation of information, how can we marketers ever find the time to consume content especially when we’re so busy creating it ourselves? This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. 'What’s your wake-up routine?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 2, 2015
    [Information] Lead Nurturing: Unique tracks and impactful tests
    Paradoxically, the most “unique” nurturing tracks are the most basic and have been executed long before the concept of lead nurturing ever existed: where a sales, marketing or customer service professional sends a prospect information focused specifically on meeting the client’s need. Think relevance. This is the essence of lead nurturing.
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Information] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    They are now hyper connected and as a result, more empowered via online and social collaboration and information. 'I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. futureguru). The key?
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Information] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Just recently, China’s Ministry of Industry and Information Technology released data on text messaging usage in the country. Kik also has a built-in web browser so that people can share information from the web. However, these platforms do provide read receipts and Snapchat gives advertisers information on views. Millennials.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Information] What Jeffrey L. Ogden is thankful for this weekend
    Journal, which informs me every morning (except Sunday). 'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. We even have a great offer for members there. Great man!).
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Information] 5 Powerful Ways to Drive Conversions with Call Tracking
    Another advantage of call tracking is the ability to access information about the geographic locations – states, area codes and zip codes – that are generating phone calls and conversions. 'Do you know all the ways that call tracking can be used to enhance marketing and sales performance? The Value of Phone Calls. Landing Page Optimization.
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Information] The Promise and Peril of Digital Technology
    Digital technologies like computers, the Internet, and mobile devices bring unprecedented levels of knowledge and information right to our fingertips. In a matter of seconds, we can access libraries of data and information on virtually any topic of interest. Which do you think I chose? Digital as the Great Enabler of Human Achievement.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Information] 7 Dos and Don’ts for Writing Your Company’s Story
    These dos and don’ts will ensure your company’s story is as compelling and informative as possible. Read on to review what you should and shouldn’t do when writing your company’s description. Do: Tell a story. This is an area where small companies have an advantage over the big guys. Don’t: Fudge the facts.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Information] Interesting Infographics: What the #### are those social media hashtags all about?
    Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. Done right, a hashtag gives social network users valuable information about subject matter and trending topics.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Information] How to get 50% more leads with smart content marketing
    Don’t overlook the most important step of this entire process: collecting your lead’s information. Once a lead enters information, it’s added directly to your CRM database, where you can start marketing to that prospect. One tool many small businesses don’t use is the highly-targeted landing page. Start With Targeted Content.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Information] How a Regular Dose of reddit Makes You a Better Marketer
    we’re often thinking through the lens of the business behind those marketing initiatives and […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. 'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Information] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The audience was entertained, informed and most of all had plenty to think about! In the final keynote, Kjersten Moody, VP of Information & Analytics at Unilever, lifted the lid on how the Fast Moving Consumer Goods behemoth approached data-driven marketing. Adapt, Don’t Respond. Marketers also often lack the time or skills.”.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Information] The Word Of The Year Is a #Hashtag
    There are nine other networks that let you search and sort information by hashtags. 'The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). See this page to read about category winners.)
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Information] 7 Great Features in Writtent to Spot Amazing Writers
    Metrics matter an awful lot, and we provide you with the most up-to-date information possible on a writer’s past performance. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Know Upfront When Your Content Will be Delivered. Writtent 3.0 What’s that?
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Information] When to Use Video Throughout Your Marketing Funnel
    Video isn’t just an opportunity to inform and persuade your potential customers – the play button is a tractor beam that draws people in and invites them to pay attention to what you have to say. You’re giving the shopper the information they want, which gives them assurance they’re making the right decision. Big whoop!”
  • B2B MARKETING BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Information] When Business Becomes Personal: Implementing Successful B2B Email Campaigns
    These campaigns allow you to reach prospects on a more individualized level, provide information that meets their needs and build trust. 'Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. With that in mind, here are a few tips: Read More.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Information] Email Marketing: Spending and Automation on the Rise
    These automated tools work in conjunction with data, and as the selection and quality of automated resources increase, so too does the amount of information available to marketers. This information is valuable in helping businesses target their messaging to provide relevant content that is most likely to strike a chord with the recipient.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 26, 2015
    [Information] 14 Email Essentials to Ensure Success
    Your first line of text becomes your email preheader, which provides readers with additional information. 'When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. Review your subject line.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Information] Tim’s Pithy Party: Homepage Sliders
    The ones that give you ZERO information about what’s on the next slide, so all you can do is wait or blindly click and hope something interesting pops in. 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. So without further ado, welcome to the party -  Tim’s Pithy Party ! Homepage sliders.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Information] Could Event Marketing Be Your B2B Golden Ticket?
    casual night or day of informative sessions from experienced industry speakers will give customers a new way to learn about your company without worrying about being forced to sit through a pushy sales presentation. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. and London. Your Turn.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Information] How to Use LinkedIn for Business Development
    LinkedIn is the primary social network for professional services firms – it’s where you future clients are sharing relevant information and discussing industry trends. 'In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Information] 7 more ways you can recycle old content
    Recycle tip #2: Can you update a post with new information? Review your old blog posts and see if you can update them with the latest information. That way, viewers could click through to your site for more information – and your post gets more views. 'Want to do more with the content you already have? Recycle Recycle it! These
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Information] How to Integrate Video into Your Facebook Marketing
    Author information. 'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality. services. Marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Information] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Segmenting your contacts based on similar characteristics will ensure you get more accurate information. 'In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. More time in your day to do the things you love? That''s better. More collaboration between Sales and Marketing? 1) Email Opens.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Information] Can the Onion Theory bring social media lurkers into the light?
    Self-disclosure (revealing information about yourself to others) is at the core of relationship development (emotional marketing is needed to make a connection). Based on those assumptions, are we doing enough with our content to reveal information about ourselves … whether an author or a brand? BINGO. The Onion Theory. Cliché.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Information] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Their multi-step process captures the prospects primary interest area, why they are considering the program, and their contact information before they are able to download an informational brochure. You have an upcoming on-campus info session as well as an information webinar coming up. 1) Segmenting Strategy. Many higher ed.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Information] The Growth Show: A VC's Advice on Content, Cash & Churn
    The way to do that is by training people to come back and informing as many different people as possible that you have something valuable to say. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Tomasz Tunguz. Below is an excerpt of their conversation. Why do you bother blogging?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] RWD: The Month in Review
    The purpose of this post is, basically, to summarize and synthesize the massive amount of information Synecore published about RWD throughout the month of February. If you want to learn more about RWD, check out some of our previous posts or click any of the links in this article for more in-depth information Google Recommends RWD.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Marketing Big Data: Why Continuous Data Cleansing is Important
    'The data used for marketing a generation ago, including information like point-of-sale transaction data, responses to direct mail campaigns, and coupon redemption numbers, was incredibly limited compared to the data available today. With big data, marketing has experienced tremendous innovation. Big data […].
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    They do, however, crave information and best practice that can help them to stay on top of their game. 'In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Author information. 'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Neal Schaffer. Neal Schaffer. Shouldn’t Your Business? LinkedIn
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Marketer’s Guide to Blending Search and Display
    study conducted by Microsoft found that display drove nearly two-thirds more Top-of-Mind Awareness than Search, while Search was better able to provide more “meaningful information.” For more information visit  [link]. Specific Media ). iProspect ). When combined, Search + Display delivered optimal results. Microsoft ).
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Can they easily find more information about careers on your website? 'There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years. One in every three employees is a millennial – and by 2015 it’s expected they will make up 75% of the workforce. On Twitter or Facebook?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Crisis Communication: If a crisis hits, do you have a plan?
    This type of response drives both consumers and business clients away and starts to degrade your brand and corporate identity faster than just saying in a very truthful tone: “I will get back to you in an hour with the facts and information, which I can confirm.” Visit nmvstrategies.com for more information.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] From Viewer to Customer: Attributing Deals to Video Views
    Modern Marketing Automation systems allow you to track a prospects behaviour on your site, even if you don’t have contact information for them yet. 'One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” What You’ll Need. Let’s Get Started. Pulling it all Together.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. 'We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. Social Media Psychology
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] 3 Ways to Be Your Customers’ BFF
    In order to accurately understand and communicate with your customers, you need their correct contact information. It’s easy to look at your database and believe that it’s the right information. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. Have the right customer data.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    If you''re going to use text in your cover photo, keep it concise; your photo will be much more informative and engaging. If you want more information on cover photo spacing, check out this help document from Facebook. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Does Marketing Get No Respect?
    And search engines became a gateway for anyone, anywhere, to access all the information you could ever want, as long as you had a computer with internet access. Consumers didn’t need to rely on media companies for the news or brands for product information. Marketing has a marketing problem. Yes Promotion was one. Or no.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Even if Google does not get information in the Twitter data feed that allows it to understand who is retweeting whom, Google could still use link data to better understand whose profiles are most important. 'Years ago, it was commonplace to find real-time tweets in Google Search results. How should a marketer to react to this news? Summary.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    81% of followers are more likely to take action on information shared via Twitter. Here’s a checklist of what you need for an eye-catching and yet informative brand page: Start with a good Twitter handle. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. m not surprised to hear it. Whoops. TheMoreYouKnow.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Information] 6 Essential Skills Every CMO Should Have in 2015
    Use the information gleaned from your improved processes to continually delight the customer. 'Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Inbound 101: Three Major Inbound Components
    Instead of disrupting consumers with ads, Inbound Marketers create content such as videos, blogs, ebooks, or whitepapers for potential customers to learn from and, hopefully, inspire them to call and look for more information. Content is the information that draws prospects into your company’s website.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Information] The Top 10 Best Resources to Learn About SEO
    This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. It’s full of information and pictures that go along with actionable tips that you can use to improve your Google rankings. 'When you’re looking for a answer, what do you do? Wordtracker.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Marketers Will Define Company Strategy
    Buyers have more information at their fingertips than ever before and they are using it to self-educate. 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Last week, we explored the changing attitudes towards customer engagement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Information] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Learn From Annoying Mistakes Marketers Make
    Only ask leads for critical information during their first visit (first name, last name, email) and if they show interest, then use progressive profiling to ask more in-depth questions at key stages during the customer’s journey – without running the risk of irritating the prospect. Ford Channel: 725,904 views.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    content marketing and offer strategy should be a living document behind the scenes, informing marketers and experts within your firm as to which topics they should be writing about to resonate most with your target audience. Please see this article on how to select the right marketing automation software for your firm for more information.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Upside Down on Marketing Priorities
    Today’s sophisticated buyers have more options than ever before, more ways to access information and want to have relevant conversations with vendors. 'Regalix Research recently published their State of B2B Marketing 2015 report.  According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Information] How to Use Google Plus to Boost your Overall Social Platform
    Let’s look at some ways […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. 'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Peg is a social media strategist, writer, and speaker.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Information] The 4 Stages of the B2B Lead Generation Lifecycle
    If you enjoyed this post,   please click here   to receive updates and information about B2B lead generation and do leave me a comment.  . 'Nurturing through Every Stage Until the Magic Happens. So what’s the solution? In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle. Is it in the infancy stage?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Information] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. If you don''t have enough information on a particular persona, remove it. Psychographic information is what makes your personas so powerful.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Shape the B2B Barometer
    With these goals in mind, maybe you feel the eight information areas above are spot on and we should keep things just as they are.  'The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study. 
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Information] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. 'If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Information] A/B Testing: How adding a second CTA increased clickthrough 291%
    If left to themselves, visitors might not have found the demo and could have left the site without gaining information that would have led to an eventual sale. 'Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. 24, here at Summit.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Information] What is Digital Darwinism and How Does It Affect Your Brand?
    Engaged and informed  buyers constitute 42% of those who “use digital tools for both consideration and the more intensive evaluation stages of their journeys.” “Competition among brands is steadily increasing as branding channels and messages proliferate.” The State of Digital Marketing. This describes 20% of buyers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Information] Why Your Team Needs a Lead Scoring Model
    The next step is to collect the prospect’s behavioural information, which you can gather from his or her digital body language. Using software that can capture information on leads, facilitate the handoff to sales, and process feedback. 'What constitutes a worthwhile lead? Lead scoring also helps sales teams close deals faster.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Information] Finding the Right Call Vendor & Ignoring Mixed Messages
    More and more people are using their mobile phones to search for and then call local businesses, whether to order a pizza, a bouquet of flowers or to get more information about how much it would cost to get their bumper fixed at the closest auto shop. In 2014, there were 40 billion calls made from mobile search ads. The Perfect Partnership.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Information] 7 Ways to Get Better Results from Your B2B eNewsletter
    You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. 'You send a regular eNewsletter, but are you getting results? Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Information] Top 5 Business Challenges for Management Consulting Firms
    For more information on management consulting firms’ marketing plans this year, download the free report, 2015 Marketing Priorities for Professional Services Firms. 'Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. So we got down to research.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Information] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Who is succeeding and why? million. million.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Information] The Customer Experience Trap
    Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. 'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. In the.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Information] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    out of 4 calls that came from mobile search lasted longer than 30 seconds, which means these are engaged callers looking for information and looking to make a purchase. An IVR helps weed out misdials, solicitations, and basic inquiries, as well as helping callers with things such as account information lookup and assisting with call routing.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Information] Demystify & Define Your Marketing Strategy
    To find your strategy, consider all this information together and come up with the best sequence of events for that client. That encounter made me realize that sometimes, strategy is clear and other times it is hazy, like the fog that led my buddy to not really understand what I was doing in my current role. This is a strategic question.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Information] Callers Are Ready to Convert, Make Sure You?re Ready to Talk
    out of 4 calls that came from mobile search lasted longer than 30 seconds, which means these are engaged callers looking for information and looking to make a purchase. An IVR helps weed out misdials, solicitations, and basic inquiries, as well as helping callers with things such as account information lookup and assisting with call routing.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Information] Personas Are Great (Except When They Suck)
    Who do they turn to for advice or information? Unfortunately, there is a large group of consultants and agencies out there taking large sums of money from brands to produce personas that produce very little action, do not inform content planning or distribution. And I made sure to differentiate personalized content from personas.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Information] This is the week that was: Apps, hacks and content marketing advice
    Meaning you don’t have to skim through reams of emails and can follow the information in a chronological manner we’re all accustomed to. Online tool of the week: The key to a successful website is clear presentation of information that allows users to find and engage with content that is useful and relevant to them. Just me, then.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Information] To Everything Spin, Spin, Spin
    You and I call it Facebook but for the campaign, it was the fast track for reaching undecided voters who were overwhelmed by information.  'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Information] Behind the scenes: How to write a business book
    It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. 'I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?”
<< 1 2 3 ... 176 177 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...