• HUBSPOT  |  SATURDAY, SEPTEMBER 5, 2015
    [Information] What to Do When Leads Go Cold [Flowchart]
    With these two nuggets of information, a clear action plan will emerge. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. "Hi, how are you today?". I'm great, and you?". I'm doing well. Crazy weather we're having, huh?". Silence.]. "Um. mean, snow in September is really unusual, right?
  • SALES LEAD INSIGHTS  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] A creative director’s take on marketing strategy and tactics
    Mac asked Peter about his approach to developing creative strategies and tactics for the agency’s clients, and what follows is taken from their discussion about the essential information that leads to creative brilliance. In other words, as the term “brief” implies, the information should be reduced to its most concise. Right. Got it.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] Why Donald Trump Will Succeed as a “Know Nothing” Candidate
    News and information often took days and weeks to reach the first president; now it’s delivered almost as it happens, and Americans expect immediate solutions from its chief executive. At the Constitutional Convention in Philadelphia during the summer of 1787, America’s founding fathers wrestled with how our young nation would govern itself.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] Tracking Email Analytics Outside of HubSpot
    At this point, you’ll be prompted to fill out other information relative to the tracking URL. Marketing Action Information - Another optional field used to illustrate Marketing Events in the Sources tool. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] Social media marketing isn’t a popularity contest
    million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] The Real Key to Social Sales is Common Sense
    Author information. In our article last month we discussed the importance of doing your homework, your social discovery, for targeted accounts. Now, how are we going to leverage that? Social sales has an Achilles heel and it is called common sense. Armed with all of this great social insight, do you charge in like a bull after […].
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)
    Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan. Do you struggle with the creative process of writing blogs ?
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] Top 10 Recommendations to Revitalize Your B2B Marketing
    If you would like to receive updates and information about B2B lead generation, please click here.  . We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait to get their teams back in full strength. The Customer Journey. How will you achieve this?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] How to Perform an Onsite Audit: Rinse & Repeat
    Whichever schedule you choose, make it a point to regularly update your information in the future. Extra items come up, things that need to be communicated, elements to remember, etc… keep a notes section available for a spot to put this information in the future. How do you create habits that will ensure this? Stay Organized.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites
    Especially if you're collecting sensitive information, it's important that your website is secure and trustworthy. According to Internet Live Stats , there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. What are they, you ask? How many redirects are in place? seconds.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] Top 10 Tips For Writing A Case Story
    This not only helps you gain cooperation, but it also encourages you to collect helpful information about the "before" situation. 2. Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firm seem to struggle with them. Yet we all know that we should do more. Identify the client.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Quantifying the Value of Social Media Engagement in B2B Marketing
    Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. Information is available 24x7; it’s social, local, mobile, and contextually relevant. the flow of information with buyers.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Improving ROI with Marketing Optimization
    Closing Thoughts. 8 For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Content Marketing: 11 Steps to Engage, Entertain, and Inform
    Learn step by step how to keep your audience engaged, entertained, and informed with your content
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] destinationCRM: “Make Sure Your CRM is Well Informed”
    Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    visitor that completes an informational form (like white paper downloads) or yielded from a purchased list (content syndication) will be classified in this status. It’s a simple concept really – one that most B2B marketers and sales teams are familiar with. They will be added to Salesforce as a lead in general ownership.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] 5 Tips for Creating Interesting Content on Your Accounting Blog
    Too many visitors come to accounting firms’ blogs expecting to find only cut and dry information about accounting. Accounting often gets classified as “boring,” especially to those who aren’t well educated in the discipline. Those types of posts don’t happen by accident. Embrace Lists. Are you still reading this?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Does That “Affordable SEO Package” Make Sense For Your Business?
    A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information. Final Thoughts.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] How To Keep Your CRM From Growing Into A Mysterious Jungle Wilderness
    If you don't go through your CRM to organize and clean, it will soon turn into a wild jungle full of mysterious mystical information that is no use to you or your company. If your organization has been around for more than a year and you haven't started to clean out your contact database you're way behind.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Six strategies behind the trend in B2B client conferences
    Our value proposition is convenient access to useful information,” says Gillespie. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now. This got me wondering.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] 5 Tips to Make B2B Social Media Content Interesting
    Author information. Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] There’s an App for That! Does Your Business Need a Mobile App?
    The majority of apps boil down to trying to achieve one of these three goals:   Acquisition: Your app provides useful functionality in exchange for the user providing contact information. Author: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] The 20 Most Compelling B2B Statistics from the Latest CMO Survey
    This information is rarely separated out. Twice a year, the CMO survey , sponsored by Duke University’s Fuqua School of Business, the American Marketing Association and McKinsey & Company, does exactly what you would expect them to do. That’s right. They survey top marketers at US companies. Here are some benchmark numbers.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] I’m a Marketer – Why Should I Care About Sales?
    You’re inviting customers to seek out your company’s services and to willingly place themselves into your lead generation funnel via your website, content and social media platforms as they connect with sources of information and trusted advice generated by your team. Sales: “The leads from marketing are weak!”. Sales Enablement. What It Is.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Are These 2015 Healthcare Marketing Statistics Guiding Your Digital Strategy?
    One in 20 Google searches are for health-related information (Source: Google ). 62% of smartphone owners have used their phone in the past year to look up information about a health condition. What this means: Apps are a key way that patients manage their health and make informed heath decisions. Source: Pew Research Center ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Ok, so you did it.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Animation or Real People in Your Online Video: Which is More Effective?
    Author information. Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are […].
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] What Is Account-Based Marketing (ABM) and Is It Right for You?
    For more detail, check out the ebook we recently published, “ A Recipe for Lean Account-Based Marketing ,” for a deeper dive into account-based marketing and for information on how to get started quickly with ABM in your company. What Is Account-Based Marketing? In this case your buyer is so specific that your target account list is obvious.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Are You Using First Party Data To Drive Personalized Customer Experience?
    For years companies have relied heavily on third-party data for consumer information to drive their marketing strategies. First-party data is the customer information brands collect and own themselves, including website, mobile apps, call centers, and anything else that is produced by the brand or within their products and services.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] 10 Best Practices for Mobile-Friendly Emails
    Show different code to the email client, based on that device information. Put the most important information first, then tack details on at the end. Preheader text, like subject lines, needs to put the most important information first. Have you heard? It’s official: More emails are opened on mobile devices than on desktops.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] Is Your Marketing Department Fluff or the Foundation for Growth?
    Marketers also use metrics to inform a variety of decisions. This information can then be used to grow inbound leads and turn those leads into more new business, resulting in higher revenue for your firm. Let’s face it. It’s been left to the wayside, viewed as non-essential, even fluffy. Is it fluff or fundamental?
  • VIDYARD  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Learn from Some of the Best Marketing Automation Blogs
    Marketing automation is just one of the topics they cover, but the information is thorough. About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. But there aren’t that many hours in a day, so how do you pick which blogs to follow? Marketo.
  • 3D2B  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] How to Improve Sales and Achieve Quota
    If you’re missing phone numbers or demographic information, such as industry type and company size, append the list. Also, they’ll dig into the potential client’s problem, gathering the information your sales people need to prepare a persuasive sale presentation. It’s September. It’s not surprising. How did he get into this position?
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Stop Guessing: Let Marketing See How Sales Uses Content
    truly collaborative relationship between these lines of business is defined by a circular, rather than linear, flow of information and insight: marketing creates content; sales utilizes it; marketing understands what works best; marketing adjusts messaging to better inform sales – and eventually the customer – in an optimized fashion.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] What Your Doctor Can Teach You About Business Growth
    Cutting through the vast amount of information that clients receive each day. You can measure client sentiment on an informal basis, similar to Ed Koch; but you’re more likely to yield meaningful results if you conduct a formal survey either online and / or by telephone. Accessibility. Ability. Are we meeting your expectations? 2.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Today’s Buyers Are Not Mono-Channel
    We conduct our own research, we ask questions directly, we collect information, and we read independent reviews. This applies to buying a car or picking a place to eat…we use multiple channels to consume information that may or may not lead to a purchase. Email teams, web teams, social teams, content teams, event teams, etc.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] How to Conquer 5 Common B2B Marketing Problems with Content
    But it turns out that these potential clients are happy to educate themselves with readily available online information. After all, informed prospects can turn into customers more rapidly and have an immediate impact on a sales person’s commission. The cookies taste good. It’s true, the chocolate chip cookie market is crowded.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Hire High Performance Sales Teams # 2
    The following information is used in our online video training course for sales managers:   https://app.wagmob.com/ken/. They are usually conservative, slow to make decisions until they have absorbed all available information, and sticklers for detail. Hiring High Performance Sales Teams. Follow this formula to hire sales superstars.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    Here are some ways to help you pinpoint your ROI: A Customer Relationship Management (CRM) system will help connect all your conversion and traffic information from different channels. On top of that, buyers are more savvy and critical of the information they consume. —over marketing staff. The Balance of Offline vs. Online.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Why Nonprofit Content Marketing Should Help; Not Sell
    Author information. One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Help someone and you create a customer for life. Claire Axelrad.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] How A Small Business Can Automate Social Media And PR
    Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal. Are structured to make information more easily digestible.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Making Changes to Your Website? Draw Inspiration From These 13 Web Designs
    First, they offer information on their physical locations for people who are looking for classes now. Why we like this site: It's hard to be both funny and informative, yet Home Grown Cow manages to accomplish both on their site. How have they structured their navigations? Do they still use hero images? How many CTAs do they have?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] How to Create the Perfect Lead Generation Form [Infographic]
    Ask only for essential, basic information. Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. But building a better lead gen form is eminently doable.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues
    If you do find that you were harmed by a specific algorithm change, get all the information you can about that update so you can start to resolve the issue. Every marketer has a story about getting penalised by Google. Double win! Keep on reading to learn what you need to do to ensure your SEO stays agile and ahead-of-the-game at all times.
  • FATHOM  |  MONDAY, AUGUST 31, 2015
    [Information] The Best Channels to Market Your University’s Research [INFOGRAPHIC]
    Too often universities fail to promote and inform the public of the in-depth, groundbreaking research they conduct. The good news is that in today’s digital world, it’s easier that ever to share and promote information. Students continue to choose universities based on reputation. Blog Feed Higher Education
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Information] Password Statistics: The Good, the Bad, and the Ugly [Infographic]
    So it should come to no surprise that about 40% of people have had an online account hacked, a password stolen, or were notified their personal information had been compromised. When was the last time you changed your email password? Your Facebook password? How about your bank account password? and the U.K., Business Office Life Daily IGSS
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Information] Social Media Gets Traffic (that Converts) to Websites
    If you want more in-depth information on generating a social media game plan, check out our eBook: Social Media: A Game Plan for Staffing and Recruiting Firms. For the past few weeks, we’ve been presenting a variety of marketing options to capitalize on the importance of returning website visitors. There’s no cost to signing up. That’s it.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Information] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    They won’t be interested in information about your company. This is when they will be receptive to information about your company. But it needs to be all about the prospect – who they are, what information they need and where they are in their buying journey. Are you worried prospects will think your email marketing is spammy?
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Information] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Author information. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Neal Schaffer. Neal Schaffer. Social Media Influence
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Information] How to Make People Fall in Love with Your Cold Call
    With the availability of information online nowadays, it’s inexcusable not to know someone’s role and recent job history. A Gather more information on why they don’t want to talk and be prepared to call again another day with a line like this: “I understand that you’re not interested right now. I can respect that.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Information] Avoid these 10 Marketing Automation Rookie Mistakes
    Trust me, they will never find their way to sales with incomplete information and no closed-loop reporting. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Information] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    RunKeeper makes an effort to reengage lost users with this friendly, informational email. All of the information you need to know to determine whether you want to participate is called out in bold, and extremely short explanatory copy follows it. If you're reading this, you probably have an email address (or two, or three.).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Information] The B2B Content Marketing Buyer Disconnect [Research]
    And yet the survey found that 75% of executives involved in the buying process say their primary purpose for seeking out content is to get informed about find new ideas. And of course 71% of business leaders say they don’t like content that feels more like a sales pitch than valuable information. Buyer Disconnect. Results suffer.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Information] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    All successful advertising campaigns are informed by sound strategy. Bass ‘n’ Treble can now use this information to set up a national campaign to reach people who fit this exact description. During the conversation it occurred to me how much the marketing landscape has changed over the past decade. What is online display advertising?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Information] 7 Things to Know Before You Run an App Install Ad Campaign
    To make sure this doesn't happen, you need to have the proper connections set up -- that way, the network is informed in real time (in what is called a postback) that it was the last click, and it doesn’t wrongly charge the advertiser. This information is invaluable in helping app marketers optimize their future ad spend and targeting.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Information] 4 Google Chrome Extensions For Digital Marketers
    Not a problem at all — Raven Tools lets users quickly switch between accounts to enable access to any saved information. 3. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar. Raven Tools. Check My Links.
  • SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Information] How to Optimize My Calls-To-Action for Higher Conversion
    while Version B is a little bit more personalized, informing the user to “Grab Yours Today.” Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Information] Can Content Marketing Accelerate Sales Pipeline?
    Marketing organizations can use content to activate late-funnel conversations and consideration by delivering relevant information to specific customer watering holes – LinkedIn Groups, external communities, etc. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Awareness.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Information] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    In addition to the qualitative and quantitative information on brands around the globe, we developed a ranking of each brand on the simplicity/complexity of their interactions and communications relative to their industry peers. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.”.
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Information] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    In 1910, it launched a monthly print magazine called Home Decorator, which informed Sherwin-Williams customers about contemporary design and decorating trends. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMar keting example from Sherwin-Williams.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Information] 10 Tips That Can Drastically Improve Your Website's User Experience
    If you’re trying to get a lot of content above the fold (above the part that is immediately visible without scrolling) having too much white space might be replacing some valuable information. Google offers a free service where you can get information on your page speed. However, white space is essential to good design. Get your score.
  • SYNECORE  |  FRIDAY, AUGUST 28, 2015
    [Information] 7 Easy Ways to Avoid Email Spam Filters
    Phishing is an e-mail fraud method in which the perpetrator sends out legitimate-looking email in an attempt to gather personal and financial information from recipients. I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It is an absolute must.
  • VIDYARD  |  FRIDAY, AUGUST 28, 2015
    [Information] Designing Fly Landing Pages – Part 1: Focus
    In our digital world, people are so overloaded with information that getting their attention is becoming increasingly difficult. The above-the-fold space needs to contain a strong value proposition that offers your audience with key information that provides your visitors with exactly what they were looking for. Messaging. Trust.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Information] Book Review: “The Mac is Not a Typewriter”
    Thanks to an age-old rule of using two spaces after periods on typewriters, I am forced to quietly suffer while finding and replacing those two spaces with the appropriate single space for use in published documents. Almost everybody is guilty of typographic errors, even C-suite professionals. I This guide is vital to everyday writing.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Information] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    This overview allows you to see how much information you can gather from the data behind your page. Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003 , you may have missed some updates. Since then, there have been many enhancements.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Information] Conducting Brand Research: Whose Perspective Should You Get?
    Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. In today’s business world, everyone is connected. This connectivity breeds seemingly endless opportunity for brand engagement, and is available 24/7 at the fingertips of your target audiences. Are you a startup with a clean slate?
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Information] What Does Twitter Success Look Like?
    The more relevant people you follow, the better handle you can have on pertinent information needed to help you reach our overarching goals and objectives. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Are you looking to learn?
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Information] The Role Of Emotions And Goals In B2B Buying Decisions
    Rational profiling characteristics typically include a checklist of rational elements such as initiatives, buying criteria, objectives, information sources, success factors, KPI’s, risk factors, and etc. This is truly not the case – anymore. Consumer Behaviors Transference In B2B. The Connection Between Emotions And Goals. Learn and enjoy.).
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Information] 5 Power Players You Need On Your Lead Management Team
    Educate and inform, to make your company the trustworthy first choice. But to do this you need not only a great website, but the right prospecting and analytics software, and the right forms to gather contact information. But there’s good reason for that. Marketing is no longer ad placement. Sales is no longer cold calling. Designer.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Information] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    When a user clicked on the ad, they were taken to an online form where they filled out their friend's information. It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Information] How to Create Your Buyer Persona [INFOGRAPHIC]
    Gather Information. 2. Step One : Gather Information. First start by gathering demographic information for your persona. This information can be based off of trends found in your contact database or through interviews/surveys with customers and prospects. Take a look at the infographic here (Link ). Define Goals. 3.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Information] How to Create Your Buyer Persona
    Gather Information. 2. Step One : Gather Information. First start by gathering demographic information for your persona. This information can be based off of trends found in your contact database or through interviews/surveys with customers and prospects. Take a look at the infographic here (Link ). Define Goals. 3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Information] The Good, The Bad and The Ugly of eCommerce
    Use Commerce Data to Inform Top-of-Funnel Acquisition. Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good : Nearly 70% of consumers purchase online regularly. In other words: SILO. Improve Conversions with Cross-Channel Retargeting.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Information] AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess
    Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. Register before Sept.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Information] 4 of the Biggest Changes to Facebook Ads in 2015
    One of the more difficult aspects of Facebook advertising has always been getting information from users. Like the name suggests, these ads are designed to get companies viable information about their customers. Edit Billing Information. The world of Facebook Advertising is constantly changing. Ad Manager Improvements.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 27, 2015
    [Information] Heading to Dreamforce? Be Informed. Be Innovative. Be Inspired. All at the InsideView Open Lounge.
    Last year we launched Open Lounge, which provided a rel […]. Events InsideView News Market Intelligence Marketing Partners Sales Dreamforce insideview InsideView Open Lounge market intelligence One Kearny Open Lounge OpenLounge Sales Intelligence Smarketing Tracy Eiler
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Information] Closing the Customer Experience Gap: 10 Questions to Ask
    Author information. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Twitter | Facebook | Google+ | LinkedIn |.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Information] Your Trusty Guidebook to Marketing Nation Online 2015
    You’ll walk away with the knowledge to make an informed decision about the technology you need to execute your marketing strategies and programs. Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Information] The Cure For The Common Cold Call Is Social Selling
    This way you will be more informed, relevant and successful. Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? The Common Cold Call Is An Epidemic Problem. Social Media
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the internet. Types of Data You Can Use for Lead Scoring. 1) Demographic Information. This is valuable information. Sounds easy, right?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] Why Negative Reviews Are Still a Big Ecommerce Win
    They’re not trying to talk themselves out of buying; they just want to have all the information necessary before making a purchase. They’re more likely to click CTAs, hand over their contact information, and study the information they receive. There is no doubt that ecommerce companies need social proof to survive. Ecommerce
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] 5 Reasons No One is Clicking on Your Banner Ads
    Build lists of readers based on contact property rules from your database (geographic regions, job titles, or any other information volunteered from a form on your site). We all remember the first banner ads — virtual flashing neon signs that made you twitch while trying to find information the web. But there’s hope. Media
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Information] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.” BI solutions provide marketers with a wealth of information that can be used to drive sales and deliver effective marketing campaigns.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Information] 5 Key Factors to Pinpoint Your Technology Differentiator
    Proof Through Marketing With Informative Content. Content marketing involves providing a steady stream of useful information to potential clients or influencers. Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. But people come and go. And it must be provable.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] How to Find and Target High-Value Keywords for Your Business
    Keyword.io has the disadvantage of only using Google data, but it's handy in that it not only does keywords, but also looks at Google Trends information and lists the pages you have to beat for that keyword. 3) RankTank Infinite Suggest Keyword Tool. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Clicks. Position.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Information] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    Let’s face it; no one likes to get overloaded with emails regardless of how good the information is. The first is informational, the second is a differentiator and the final two are converters. A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Information] New Directions Leads the Way with a New Website
    New Directions, a leading provider of information technology and healthcare staffing and recruiting services, has launched an exciting, information-packed website at www.newdirectionsstaffing.com. New Directions’ dynamic, image-rich and informative new website perfectly matches their motto that they are Powered by People.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Information] Sharing Jobs on Twitter Has Never Looked Better
    our job board is now built to fully integrate with Twitter Cards and Facebook Open Graph protocol, and now, along with the 140 character tweet, the individual Job Title and a brief description are being pulled in with the tweet to help improve overall visibility in timeline, while also sharing more information about the job. With version 3.6.0
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