• FATHOM  |  THURSDAY, APRIL 17, 2014
    [Information] GMAC Releases 2014 Survey of Prospective MBA Students
    ” Get additional information about the survey. 'Graduate Management Admission Council (GMAC), the group that administers the GMAT Exam and determines eligibility for MBA programs, just released their annual survey of prospective students for 2014, based on data collected in 2013. Tweet this ]. Higher Education
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Information] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    We released this information in an infographic earlier this week. 'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. It was this missed opportunity data that surprised us the most when we analyzed the millions of call segments that flowed through LogMyCalls in Q1.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Information] A Handy Guide to Optimizing Your Social Media Channels
    Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g. 'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Information] Grow Your B2B Audience by Considering Size, Engagement and Value
    It attracts people who are looking for information or entertainment. Once they get entertained or they find information, they leave. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. That’s simply no way to build traffic. They’re there.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Information] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Collect information  from a prospect (e.g., Copy:  Detailed information on the product(s) or offer, including a  call to action. Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. Would it upset you?
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Information] How to Cut Your Marketing Cost-Per-Sale
    For more information download our FREE e-book: Bridge the Divide Between Sales and Marketing.” . 'Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.  . Let’s say a company sells technology solutions to operations managers.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Only then can we actually have an informed discussion about cost and timeframes with the people who will implement our ideas. For this level of information, you need to get down and dirty with code and start building from scratch. but do we actually grasp what''s running behind the scenes of all these digital campaigns? Here''s why.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Information] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    It literally listens to the call trying to pick out words and phrases that would provide information about what happened on the call. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in Seems silly.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] How to Take the Perfect Screenshot Using "Inspect Element"
    Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. 'I work with an amazing product team. What Is Inspect Element? Here are some use cases: You''re a front-end developer.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Information] Attribution for the Assist
    Based on the results you see using whichever model you are using, it is important that you truly analyze and understand the data so you can make the most informed budget allocation and planning decisions. 'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while. 
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Fill out the information, and then click on Update Author Profile. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? And how do you know if you did everything you need to do? Refer to this list! After that, you can focus on the content and attracting visitors to your blog.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Information] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    To start with, marketing automation provides you with better information than you’d get with a manually orchestrated campaign. It usually displays this information statistically and graphically, giving you insights at a glance into which campaigns are effective and which are not. She was raised in both America and Germany.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Information] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses. What sort of content works best?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Information] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. You have gathered all your information and integrated the data with analytics technology.  'Quick review: phone calls matter ! Makes sense, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Information] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. You have gathered all your information and integrated the data with analytics technology.  'Quick review: phone calls matter ! Makes sense, right?
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Information] Using Online Data to Predict Patient Behavior
    If you know that come November, your patients and prospective patients are hungry for information around concussion prevention, you can offer workshops, clinics and online information around the topic when it is most sought after. It is very likely that the online information is a leading indicator of flu cases.  Social media.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Information] Content marketing is NOT link building
    As you provide more content, your target audience will begin to view your brand as a source of useful information. 'There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. Content Marketing. Strengths.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] The Triggered Emails You Need to Make Your Marketing Automation Work
    The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer. If it''s a follow-up to registering for a webinar, include the webinar information, including the time and date and how to log in.
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Information] Matthew Crawley in a Dress
    But in 2014, most fashion brands have embraced the information age with an ebullient kiss-kiss, and their contributions to the content landscape often brim with imagination and cultural relevance. Even today, stalwarts like Chanel, Celine and Dior still do not sell their clothes online. Vogue’ s Kimye cover. Verdict? The “First Kiss” video.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Information] Our 5 Favorite SFA Software User Interfaces (UIs)
    robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Pipedrive ’s home screen arranges deal information from left to right in columns that illustrate the natural flow of your sales pipeline. Microsoft Dynamics CRM. Pipedrive. Sales Cloud by Salesforce.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Information] Matching Marketing Technology to Business Strategy: A Starting Framework
    But here’s the thing: just about every discussion of marketing technology starts off with the (true) fact that today''s customers demand a highly personalized experience informed by detailed knowledge of their history. Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin? Business strategies still differ.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Information] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. The content includes industry news, campus event information, and highlights of college milestones, like CalDay. 7) The University of Texas Austin.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Information] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do. Along with helping customers along their purchase decision journey, a stellar business website can provide valuable information to the sales team via form submissions.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Information] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do. Along with helping customers along their purchase decision journey, a stellar business website can provide valuable information to the sales team via form submissions.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo WHEN:  Thursday, May 8 (11:30 a.m.–1:00 00 p.m.).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Information] How to Find Elusive B2B Buyers
    Rather, it is to use pull marketing to make it easy for them to find you when they are already looking for information about your offerings. 'Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  The answer to all these questions is the same. messages from clients.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Information] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    In Information Technology, we have seen a significant migration in the decision making power from the CIO and IT executives to the business units taking the lead decision making role. 'An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Indeed. Where do you get the content?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Information] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    Whatever the case, reading Copyblogger is a sure-fire way to absorb useful information and come away with a taste of their edgy writing style that you can perhaps apply to your own writing. Lesson for content marketers: Provide readers with a variety of content types (informative, fun, long-form, shorter, etc.) Overit. Curata.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Information] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Q: The IAPP is a mystery to most marketers.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Best Practices for Blogger Outreach
    Give them just enough information so they understand your idea. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Information] If You’ve Got It, Use It (Data, That Is)
    This is a great example of how data can inform real-time personalization. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). Nothing earth-shattering.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Information] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    His blog is known throughout the industry and he’s a respected source of information. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? If possible, some exclusive little tidbits are always helpful.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Information] Why the First Rule of Culture Is Misguided [SlideShare]
    An example is our core tenet of transparency -- w e share uncommon amounts of information with all of our team members. We don’t allow individual groups (“States”) to override this basic, inalienable right to information. The first rule of culture is that you don’t talk about culture. We Make Decisions Faster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Information] The best marketing insight I’ve received in the past 5 years
    Cialdini, in this information-dense world, how does a leader stand out?” Cialdini, in this information-dense world, how does a leader stand out?”. 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. ” His reply: “Be more human.”
  • CRIMSON MARKETING  |  MONDAY, APRIL 14, 2014
    [Information] Is It The CMOs Job To Manage Data?
    'As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But But is the CMO the right person for the job? The post Is It The CMOs Job To Manage Data? appeared first on. Corporate Marketing Other Interesting Topics
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Information] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    Because you’re talking with prospects, you’ll be able to tailor your email nurturing and send highly relevant information. Providing customized content is critical as there is a real risk of spamming your prospects with the wrong information, which will do more harm than good to your relationship. Define a Good Lead. Score Your Leads.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Information] Heartbleed Bug: What You Need to Know
    ” Put simply, this means your usernames, passwords, and credit card information were potentially at risk of being intercepted. 'By now you’ve probably heard the buzz and received more than a handful of emails from various companies about the Heartbleed bug. What is Heartbleed? What is OpenSSL? through 1.0.1f. What can you do?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Information] The Purpose of Repurposing Content
    Each industry and business model will have its own slightly nuanced version of the buyer''s journey, but the fundamentals are the same: People in each stage have their own set of distinct behaviors, information needs, and knowledge consumption preferences. After a minute or two, we started grouping them into themes. hope it''s helpful.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Information] How to Unlock the Lead Generation Power of Your B2B Website
    It collects and processes information on website visitors who identify themselves in return for valuable content. That’s why you need clear headlines, bullet points, a relevant image and a clear promised of what the visitor will gain from filling out the form and submitting the information. Landing Pages. Forms. Thank You Pages. Javi
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Information] The End Game: How to Create Opportunities Early In Inside Sales
    When you finally do talk to someone in person, don''t scare them with too much information. Entice them with your product or service, concentrate on how it can improve their specific situation, and then schedule another conversation for more information. But not only is sales a month-to-month game; it''s also quarterly and yearly.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Information] What Every Managing Partner Needs to Know About Marketing Professional Services
    'Every day, managing partners are required to make decisions about topics we are not fully informed about. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. Perhaps the area where these decisions are most common and most fraught with peril is marketing. Think about it.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Information] After an Event: How to Connect and Follow up on Email + Social
    If someone you met at an event asked for information on a certain product or service that you offer (or handed you a business card), don’t automatically add them to your email list. Share information about the event directly. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Information] How to build brand trust – 4 essential steps
    More information on how to rejuvenate your brand trust is in our website:  www.ThePathfinderGroup.net. 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly Emotions are the primary drivers for behavior and these decisions, not cognitive thinking.  source:  Webbed Feet.
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Information] Using the Unsubscribe Process to Grow Your Company
    If this is the case, you may get valuable information about your actual website, which generally gets more traffic than the landing pages tied to an email marketing campaign. 'Making sure you have a solid email unsubscribe strategy is nothing new. Not to mention the legal requirements…). It’s not as bad as it seems. Not endearing!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Information] 83 Exceptional Social Media and Marketing Statistics for 2014
    54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? No, not that.)
  • SALES CHALLENGER  |  SUNDAY, APRIL 13, 2014
    [Information] The (Slowly) Changing Face of Procurement
    We frequently talk about how the rise of informed customers is changing this dynamic for Sales, how empowered customers will refuse to buy from anyone pushy or annoying, favoring Challengers that can helpfully show them a new way forward. Interesting, the same force—the rise of informed customers—is starting to change Procurement.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Information] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Information] How Can Content Marketing Generate Leads?
    To gain leads from your external content, you will need to create natural seeming content that is creative, humorous, or informative to give outside groups a reason to link to you. 'Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • SYNECORE  |  SATURDAY, APRIL 12, 2014
    [Information] 7 Inspiring Examples of Parallax Scrolling Websites
    This site is both whimsical and informative and it''s a great example of how the effect can be used to juxtapose photography and illustrated elements to give the illusion of depth. 'The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Sony: Be Moved. Seattle Space Needle. Rimmel London.
  • HUBSPOT  |  SATURDAY, APRIL 12, 2014
    [Information] The Definition of List Segmentation [In Under 100 Words]
    With better targeting comes better conversion rates -- because you''re sending the most relevant information possible to your contacts. 'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. email marketing
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Information] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. Offer information online that you would usually print. You can even offer online informational sessions for those that cannot attend an in-person event. Not everyone is ready to apply today.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Information] How Colors Impact What We Purchase [Infographic]
    Research shows that 90% of information transmitted to the brain is visual , and visuals are processed 60,000 times faster in the brain than text. Check out this informative and fascinating infographic from KISSmetrics to see if you''re using the right colors in your marketing collateral. branding Design
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Information] How to Grow Your Email Contacts Organically
    Here’s the tough question: How much information should you require? Conversely, you want enough information to be able to cultivate these prospects well. Here’s potential information you can request: Name. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Information] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Encrypted Google Paid Search Queries.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Information] Marketo Tells How to Use Social Media for Lead Generation
    'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Information] 6 Fundamental Value-Based Selling Tips
    It can be helpful to create a “structure” for the call — one that includes time for informal conversation. Whether it’s a response to a request for information or a “touching base” call, provide your contact with something that is worthwhile to their job, decision-making process, or business needs. Follow Mike on Twitter @MikeKamo.
  • MARKETING ACTION  |  FRIDAY, APRIL 11, 2014
    [Information] Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
    Hosted by David Fowler, Act-On Software’s Chief Privacy & Deliverability Officer, and Craig Swerdloff, CEO of LeadSpend, the Spam Traps webinar packs a ton of useful information into a fast-paced hour, including step-by-step instructions for avoiding traps and blacklists … and undoing the damage if you’re caught. Now what? Two reasons.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Information] Royal Content Across the Pond
    The morning’s sessions were packed with great ideas and information from impassioned speakers, such as Buzzfeed ’s social strategist Jonathan Perelman, Nielsen’s research guru Brian Fuhrer, Sid Lee’s inspirational Will Travis, and Intel’s rather hilarious Pam Didner. 'I’m writing this from sunny Naples, Fla., Seventy percent of U.K.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Information] 7 Tips for Creating a Home Page that Establishes Trust
    Have current information. When buyers get to your website, they’re in a hurry and want to find information quickly with minimal distraction. Tip #5: Include contact information: Email, phone, and company address. If contact information isn’t readily available, your prospective buyer may leave your site. Blech. Hmmmmm.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Information] How to Write Survey Questions: 7 Things NOT to Do
    And this stuff actually matters -- if you don’t ask the right questions the right way (and there are a lot of ways), you won’t get the information you need to make the informed decisions you''ve been tasked to make. 'Writing a survey from scratch is no walk in the park. it''s just not. 1) Don''t write leading questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Information] 5 Insightful B2B Content Marketing Strategy Videos
    The information being presented should be trustworthy, cutting-edge, and forward-thinking. Resources : Determine what human and economic resource needs (digital and physical) will be needed to disseminate the information being provided. 'Content is king, and the king is everywhere we turn on the web. Enjoy! TL;DW Summary : Sharmila C.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Information] A sustainable process for optimized content marketing and brand publishing
    Work together on a system to help the editorial board stakeholders stay informed of their roles, task completion checklists and sign-offs for any particular project. 'You spend a lot of time researching, planning, and creating all kinds of content online. It’s a common challenge. Everyone is busy. Establishing an Editorial Board.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Information] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. When seeking buyer information, where better to turn than your own sales team? This knowledge can inform a whole range of buyer personas. Company information. Here’s what I found.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 10, 2014
    [Information] Heartbleed Bug – What is it and should you be worried?
    'In an effort to stay on top of breaking news, eMagine team members Alex Jankuv and Leah McNaughton share their perspective on the recent news, and the steps eMagine has taken to secure their client’s information: What is Heartbleed? OpenSSL is most commonly used to encrypt credit card information during online transactions.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Information] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Information] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Image source. Fact Check.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Information] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Google wants to move beyond providing information, towards answering your question as a user and providing a better experience. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Information] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Just picture Larry Page back in 1998 saying, "O ur goal is to organize the world''s information and to make it universally accessible and useful." 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta? Tweet about Google. 2) Apple.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Information] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    This will give you valuable information for adjusting your timing and increasing your conversion rates. 'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Cold Call Timing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Information] How to Achieve a Return on Conversation with Emotional Marketing
    By going beyond cliché information, I’ve helped you to get to know and understand me. If we want to develop closeness with someone, we disclose personal information to them in hopes they will accept us and that our admission resonates with them. If you only talk in facts, you may only receive factual information in return.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Information] How to Avoid the Black Hole of Sales Leads
    To quote physicist Brian Greene: “Black holes, we all know, are these regions where if an object falls in, it can''t get out, but the puzzle that many struggled with over the decades is, what happens to the information that an object contains when it falls into a black hole. 'Are Sales Driven by Numbers or Quality? Is it simply lost?”.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Information] Twitter's New Profile Layout Is Here: What You Need to Know
    Another (more minor) difference is when you follow new people, that information is included among your list of tweets. Finally, if you select one of the other tabs under your header image -- such as "Followers" or "Following," that information is presented to you in an entirely new way. Profile Picture. Additional Layout Changes.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Information] Needs-Based Marketing for Executive Buyers Today
    The common theme to all of these suggestions is that you need to rely on the plethora of data available to make insightful and informed sales calls and marketing campaigns. It’s no secret that the buyer’s journey has changed. There have probably been equally as many articles written on getting to the right buyer at the right time.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Information] How to Reduce Your Call Tracking Costs
    The information is so vital that hundreds of thousands of marketers are willing to pay for the data. 'Obviously the value of call tracking data is significant. The ability to marry call conversion data to specific marketing initiatives and optimize campaign for ROI is vital. The insight gained from call tracking is critically vital. Automate.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Information] 7 Email Etiquette Rules to Send By
    Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. We didn’t think so. ” 4. ” 5.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Information] 6 Ways to Use Call Tracking in Your Call Center
    For more information read: 45 Cool Analytics We Can Extract From Phone Calls. 'Call centers have long had very sophisticated software that manages the entire call center environment everything from call cues, agent performance, scripts, and even record-keeping. These tools are robust and powerful. They are also expensive.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Information] Tear Down This Wall Between Ad Tech and Marketing Automation
    For example, for every 100 people that visit a company’s website, typically about one person discloses their personal information. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  Anonymous cookies.  Paid channels.  Narrower reach.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Information] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. 'More marketing doesn''t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies ? I''d pass on getting more of those things any day. you get the point.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Information] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Along with the basics (such as age, gender, education, and income) you should also consider more in-depth information such as where your consumers shop, what other websites they frequent, how often they purchase your product or service, and their current opinion of your brand. Design the organizational structure of your website.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Information] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    Leveraging the data you have collected about your prospects in your own disparate systems, merging it and combining it with other publicly available (and relevant) information about the accounts that you want to sell to, and then using it to predict which ones might actually be in a buying cycle is the key to predictive lead scoring. Netflix?
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Information] Are You Paying Too Much for Call Tracking?
    Rather, this blog post will simply lay out some information about call tracking pricing. 'How much should your call tracking be costing you? How much are you paying? These items will be listed in no particular order. Our effort is to list some specific things to watch for, pay attention to, and note as you consider your call tracking pricing.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Information] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Professionals spend 51% of their time managing information instead of acting on it.". 90% of surveyed professionals admit to having thrown away information without reading it.". 'The internet is a busy, busy place. Luckily, there are lots of ways you can try to get noticed online. Or maybe you offer search-engine friendly content.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Information] B2B Marketers Need a Fresh Perspective
    There are many buyer surveys that basically reflect buyers as saying, don’t call us, we’ll call you; stop pitching us; quit trying to go around my staff to get to me and give us more substance in the information you provide. 'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Information] Using Social Data to Improve Student Recruitment Online
    SimilarWeb has free and paid features, and it gives you some pretty cool information with just the free version! 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. Which Channels? Look at Data within Social Advertising.
  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Information] White Papers: Refresh or Write Fresh?
    The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. Was written more than a year ago.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Information] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    The problem with easy access to information is that there’s too much of it. 'Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. ” attitude. “BOOM!”
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Information] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? First, let’s define content marketing. What’s your profitable customer action?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Information] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    The modern consumer is able to access company information and offerings through digital channels at a moment’s notice. The more information at the fingertips of sales and support teams, the easier it will be to resolve issues, customize service, and close sales. Well, it’s true! Focus on the Experience. Keep It Mobile. Ping Me.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Information] Spring Clean B2B Lead Generation in 5 Easy Steps
    There is bound to be some information, ideas and strategic thinking of value therein for other audiences externally. 'Refresh, Recycle, Repurpose, Refinish, Recreate. Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. follow the 15-60-25 rule.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Information] Google Penalties – All You Need to Know
    Manual: Luckily, Google will inform you if you’ve been struck with a manual penalty. 'Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too. What is a penalty?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Information] Rise of the Marketing Platform
    Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights. As isolated channels and siloed information converge, so does the idea of the all-important coordinated buying experience. 'Author: Jon Miller I’m about to make a staggering statement.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 8, 2014
    [Information] How Does Social Media Impact a B-to-B Purchase?
    They’re not looking for information, but quality content. 'B-to-B purchases are usually more complex and the selling cycles are longer with multiple decision makers in the mix. Here are some points of interest that would relate to Manufacturers: Purchasing process teamwork – 55% include 1-3 people and 37% include 4-7 people.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Information] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Takeaway: Hint at the chance to access new and/or exclusive information, using words like "surprising" and "reveal" to position your content as exciting and unique. 'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Information] 4 Telltale Signs That You Need a Website Redesign
    CMS allows you to easily update information on your website including current content, new pages, and blog posts to keep everything relevant and up to date. That means your website needs to feature a large amount of interesting, useful, and helpful information that is updated regularly. Your Website Doesn’t Work on Mobile Devices.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Information] 21 Fantastic Facebook Marketing Guides
    'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Hell Yes!
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Information] 70 New (Really) Marketing Automation Stats
    of B2B buyers are willing to provide detailed information in return for white papers. Only 38% of marketers have a single view – including current and historic information – of how customers interact with content across the digital touchpoints. Looking for how-to information? 'They’re getting old. It’s also 3 years old. license.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Information] 70 New (Really) Marketing Automation Stats
    of B2B buyers are willing to provide detailed information in return for white papers. Only 38% of marketers have a single view – including current and historic information – of how customers interact with content across the digital touchpoints. Looking for how-to information? 'They’re getting old. It’s also 3 years old. license.
  • 3D2B  |  TUESDAY, APRIL 8, 2014
    [Information] How to Win Appointments With B2B Decision Makers
    This enables the admin to offer a wealth of information. Ask when would be a good time for you to call the manager back, and also provide your contact information and when it’s easiest to reach you. 'Business-to-business appointment setting is essential because you need to get in front of decision makers to grow your business.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Information] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Marketers need an analytical brain to process all the information we see every day. 'Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? We''ve broken these qualities into 3 categories: Core Behavioral Traits, Key Marketing Skills, and Specialized Skills. Core Behavioral Traits. Decisive.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, APRIL 7, 2014
    [Information] Women Dominate Smartphone Use
    Efficiently give me the information they’re after and make female-oriented content entertaining and shareable. 'The Chinese say women hold up half the sky. Everyone knows that men and women think act and feel differently, but women have embraced smartphones as an all-encompassing Swiss Army Knife for life. Men are 1.5 Abandon them.
<< 1 2 3 ... 151 152 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1