• VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Information] Why Keyword Level Call Tracking?
    When properly implemented, call tracking does not prevent a company from maintaining consistency in their name, address, phone number (NAP) business information. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? 55% Bing Ads. 52% Display Networks. 52% Facebook. 26% LinkedIn.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Information] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    Christie gives the example of how people were vary of sharing credit card information online until the reward of fast and easy online shopping outweighed the risk. 'Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. percent of the people who aren’t online globally is 14.4 trillion.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Information] 6 Tips to Creating an Ideal Landing Page
    Keep all your important information and calls-to-action above the fold. 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Who is my audience?
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Information] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Moving on to longer-form video content, customer testimonials are a great way to share how you solve specific customer problems, but you may want to get more information from your viewers before giving them access to your content. Can this information be used to create leads automatically? How to get started. Questions You Gotta ask!
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Information] The Forgetful Person's Guide to Staying Organized at Work
    Mine usually has emails that require all different types of responses -- some need a reply, others contain information for pieces I''m editing, others are fodder for pieces I''m writing, and others are things I actually need to do. 'At some point in our lives, we have to just accept who we are. forget where I parked my car. Click it.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Information] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 29, 2014
    [Information] How to Use Social Media for Small Business Marketing
    'I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small … Continue Reading.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Information] Health Care Marketing: Personalization, PHI, and Preference Centers
    Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. But under HIPAA, private health information (PHI) that’s linked to personal identifiers must be treated with special care. Health Care Marketing Restrictions.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 28, 2014
    [Information] 6 Habits of Highly Effective Salespeople
    Tools like call tracking and call routing can provide sales reps with all the information they need about incoming calls to better prepare them to close, and highly effective salespeople do everything they can to make use of them. 'Most companies have that one sales rep who just can’t lose. They Set Objectives for Every Sales Call.
  • HINGE MARKETING  |  MONDAY, JULY 28, 2014
    [Information] CPA Brand Strategy: How To Make The 3 Levels Work For You
    Prospects will only retain a limited amount of information about your firm. 'Building your CPA firm’s brand can be a real challenge. Multiple practice areas, service lines, and offices all add to the complexity of developing and implementing an effective strategy. Let’s start with what we mean by your brand. Your Brand Defined.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [Information] How to Have an Effective First Conversation When B2B Teleprospecting
    Leave the product information for later conversations. Gather key information from the prospect, and then ask for 30 minutes in the upcoming week to regroup. 'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep.
  • WRITTENT  |  MONDAY, JULY 28, 2014
    [Information] 17 Must-Know Conversion Copywriting Hacks
    Make your copy concise and scannable , with the most important information highlighted at the beginning and end of your content. With so much information constantly at their fingertips, readers are getting smarter all the time. 'Image source. Growing your readership is desirable, but it’s not enough. Make it Rhyme. Yes, really. Repeat.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Information] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    To mitigate communication challenges, JetBlue set up a robust internal network to keep all social media teams informed and get information to and from every airport efficiently. But Laurie''s team empathized with their customers on Twitter, informed them, and tried to help whenever they could. JetBlue No big deal! Social Media
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Information] The Inbound Marketing Methodology Explained [VIDEO]
    Once you’ve got the right visitors to your site, the next step is to convert them into leads by gathering their contact information. Contact information is the most valuable currency there is to the online marketer. 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Information] Marketer’s Guide to Mobile Marketing Orchestration
    Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. Download your copy here or by clicking on the banner below. Get your guide now!
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Information] Got CRM? Why You Need Marketing Automation Too
    As Matt Heinz of Heinz Marketing says: “ In a nutshell, the only thing CRM systems do is organize your information…They keep track of your sales, but they don’t engage your prospects…They capture your sales process, but they don’t execute it. “…Sales CRM is strategy. Suddenly my computer got friendly and helpful.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Information] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Documentation is paramount, according to Jordan, because it’s “so important to leave a trail of bread crumbs so that you understand it – if you go back a year later, anyone on the team can pick up on the information that you put together and be able to decipher it.”. After the test was completed, the program rolled out globally.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Information] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. When: Sept.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Information] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    But LinkedIn doesn''t need that data: it already has vastly better information in its own files. 'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. Both illustrate the continuing evolution of marketing technology towards a data-centric world.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Information] Email Campaign Gets an “A” on Design, “F” on Offer
    Such “call us if you have questions” have no business in lead generation emails because 1) they distract from the primary call to action (the assessment), and 2) they only underline the overwhelming perception of being sold to, as opposed to being offered information of value. And indeed, it is all those things. Thanks, but no thanks.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Information] 8 Key Questions That Will Help You to Know When to Update Your Website
    Call-to-actions are a great way to gather a bit of information about your customers. For more information on creating an effective website, check out our free Lead Generating Website Guide. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Information] Data Dictionaries: Why They’re Important for Every Company
    An important concept to understand when discussing data dictionaries is that they do not hold any actual data, but information about the data. Data dictionaries store what we call “metadata,” information about how to store and manage the data in a database system. Constraint information. Auditing information.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Information] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    'Empty shelves. Protesting employees. It''s any company''s worst nightmare. If you haven''t heard about the Market Basket story yet, here it is in a nutshell: The Demoulas family that runs Market Basket has been feuding for decades, CEO Arthur T. In the wake of the coverage, executives everywhere have been left wondering: How did ex-CEO Arthur T.
  • MARKETING ACTION  |  FRIDAY, JULY 25, 2014
    [Information] Sales and Marketing Alignment: the Essentials
    The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Agree to agree. Seriously. Shake hands and mean it. Or closed sales.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Information] 9 Persuasive Writing Tips for a Copy that Sells
    That’s where your important information, most eloquent copy, and persuasive statistics should go. 'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Information] Paid Search & The Truven 15 Top Health Systems
    However, the Mayo Clinic is also a thought leader in the healthcare space and invests heavily in informing and educating the public. Again, part of the reason is that Mayo Clinic positions itself as a thought leader that provides valuable information. Truven graded health systems all over the U.S. on quality and efficiency.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Information] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Information] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Information] The smarter way to collect content
    The information of those who have collected the content on the day can then be passed to your lead hungry sales team. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Information] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Using this information can be a great strategy in identifying a specific audience based on their interest within that niche. Informational blog posts? 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. FollowerWonk. BuzzSumo.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Information] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Remember to download this Excel file if you want to tweet all of these quotes in bulk, and check out the Insider''s Guide to INBOUND for more information about these experts. 'When do you feel most inspired? Lots of people feel most inspired at events. You come away feeling renewed and energized. 25 Inspirational Quotes From Inbound Experts.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Information] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Well, it’s time to put that information to use. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The Panda penalty, that is, if not the $200 million hit. Here are 8 ways to ensure it doesn’t happen to you.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Information] Considering Starting a Blog?
    If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Information] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In an easy-to-understand manner, Maex outlines how to turn what may seem like meaningless numbers into valuable information that improves your bottom line. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Information] Do B2B Companies Really Need to Be on Facebook?
    If you are creating content to educate, inform and entertain customers and prospects, that is the first step. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. What are you trying to accomplish with social media?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Information] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. ” It’s not exactly a normal word or an informational search. Informational Search. Informational searches are the rubber-meets-the-road of SEO. Navigational Search.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Information] The Modern Marketing Agency Pitch
    If you win the business, this information will be foundational to building your client’s buyer personas and delivering content that will resonate with each. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Kittens? Not so much.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Information] How to Get More People to Register for Your Next Event
    Give enough information. It’s better to overcommunicate any event information that could cause confusion by adding an event-specific FAQ on another tab so as not to clutter your main page. The FAQ page should include things like what to bring to the event, age restrictions, dress code, or parking information. Social.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Information] Tale of a Blog Overhaul (Slideshare)
    For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information] E-Commerce Calls-To-Action
    They make the purchase, download a manual, or request more information. Click here for more information. In the end, we are trying to convince the consumer to click and purchase this merchandise or supply information, so think about phrasing that would make us want to click on it ourselves. Shop today. Shop women’s.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Information] Fresh Insights in Selling to SMBs
    These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. SMB is where there’s enough volume to do plenty of testing.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Information] 9 Pillars for a Killer Content Marketing Strategy
    The information should strike a chord with readers emotionally, intellectually, and/or in terms of practicality. Consumers are smart and can differentiate solid information from spam. Your readers, once engaged, will expect to receive information from you on a steady basis. 'Image source. Two words: content marketing.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Information] The benefits of outsourcing telemarketing as part of your demand gen program
    Standard lead generation is only the beginning in this process and everything that is done from this point on will work to inform, interest, qualify and cement the relationship with a potential buyer. This means up to date information, processes and outsourcing a few activities that your firm should rethink doing themselves.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Information] Your Customers Want to Talk to You
    If you are like most companies, you will fail to provide that information. Social Media Person: But the customers who forget their login information keep messaging us when they can’t get into our terrible website. This week, we should look at the much more pernicious problem of Customer Hide and Seek. So I’m going to visit the website.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Information] Writing Services & Quality Leadership Content for Coaches
    P.S. If you are interested in renewing your subscription, be sure to check your email for information on additional savings. 'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Information] Customer Lifecycle Marketing: Reporting, Part 2
    Your database should provide this information. 'This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Are there nurturing steps at which leads stall or drop out?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Information] 5 Reasons LinkedIn Has Lost Its Luster
    So the next time someone endorses you, remember this: your connections are now choosing what information LinkedIn has about you, and advertisers are using that information to market to you. 'By Eric Wittlake, {grow} Contributing Columnist. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Information] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    There’s a lot of things your data can tell you and the future of video marketing belongs to those that start listening and making informed content decisions. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. What’s the purpose of my video content? My advice? month?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] Guide Campaigns in Assisted Living Marketing: A Case Study
    Fathom’s clients will continue to grow and prosper through this innovative strategy that provides valuable information and support to caregivers. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so. That’s interesting.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Information] Facebook Introduces “Buy” Button – What It Means for Your Biz
    ” They plan to share more information as they gather feedback from the test. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Davis shows this image: Just because information has been growing exponentially since 1990, doesn’t mean people have the ability to consume that much more. Talk about irony: when searching for this information overload chart , Google yielded over 1.2 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] Tips for Reducing Duplicate Healthcare Content
    By using one of the three options above, healthcare systems can reduce the negative impact of duplicate content on their website and still meet the search demand with valuable, informative content. 'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Information] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. Make sure your advertisement presents the information as accurately and clearly as possible. 'CAN-SPAM.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Information] B2B Content Marketing: Do More Than Reinvent the Wheel
    don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Period. Long-Form Content. Sort of. It’s frustrating!
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Information] City Analytics: How Chicago Leads the Pack in Big Data
    United Airlines provided some fascinating insight into how they are saving $16 million a year in their transference of “flight bag” information—the 40lb bag of manuals and safety documentation required by the FFAA to be aboard every aircraft—onto iPads. Go Cloud! What purpose does all this data serve? Data for the People. General
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Information] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Mick shows how B2C companies are merging silos of information and obtaining a 360° view of customers, and explains why B2B firms must do so as well. '“Science holds the key to unlocking human potential.” To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. LOT, it turns out.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] The C-Word and Higher Education Marketing
    The entire experience of requesting information from a university, researching a school, setting up a campus visit, applying, acceptance, and paying tuition is happening online for many students. This major shift follows the way today’s college-bound students prefer to consume information.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Information] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    This information keeps both teams on track with their metrics and allows for better communication on what’s working and what’s not, as well as more insightful conversations on how to serve your sales numbers. What are the most crucial factors to look for in an outsourced teleprospecting team? Most people''s answer would be: cost.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Information] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Rich Pins include additional information on the pin itself such as item pricing, availability, ingredients, movie ratings, and even maps. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. shop two weeks ahead of schedule. back to school gifts. college DIY.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Information] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    The first time she visits your website and fills out a request for information, your solution notices this and assigns 10 points to her score. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in. Intrigued?
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Information] 23 Outstanding Social PR Guides
    Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Information] ? 5 Tips for Marketing in a Highly Regulated Industry
    Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. And administrators can exercise tight control over who is allowed to access information in the database. It can also have a huge financial impact.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Information] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. hope you found this information helpful! Humans! What Hiring Managers Definitely Care About. Length. Formatting.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Information] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Information] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Information] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    And because Vidyard also integrates with key marketing automation systems, you can pump information on who’s watching your video and for how long straight into your marketing automation contact records for segmentation, scoring and nurturing. Marketers know that video content and social media are a perfect match. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] A 3-Step Framework for Leading a World-Class Marketing Team
    What worked yesterday won’t necessarily work tomorrow -- especially in the digital realm where human attention spans are shrinking and audiences are bombarded with a wealth of information. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Information] Total Marketing Automation: The North Star of All Marketing Engines
    Address the failure with better content marketing, better search features, better placement of the right information in the right place at the right time. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing. Yes, this is a controversial goal, but stay with me….
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Information] 12 experts define Key Performance Indicators (KPIs)
    The most important performance information that enables organizations or their stakeholders to understand whether the organization is on track or not.” –  Bernard Marr. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Information] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The show is thoughtful yet practical, providing useful information on ways to stay creatively engaged and thrive despite real-world issues. 'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Information] 5 Reasons to Invest in Interactive Content
    but with interactive content, you ask less questions up front and receive more valuable information as they interact. By measuring and quantifying interactions, you can infer more accurate and valuable information about them. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The “Guess Which Won” App.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Information] Partner Hiring and Training
    My program this year is “ Bartender’s Guide to Cloud Profits ”” It’s just one example of information that will be shared during the conference. 'Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Information] 5 Statistics Every Sales Executive Must Know
    An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Information] Straight talk on social media consulting
    The problem is made immensely more difficult by the density of information on the web which is exploding. The problem is made immensely more difficult by the density of information on the web which is exploding. 'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] Is Parallax to Blame for Poor SEO?
    Websites with parallax design house all that juicy content on just a single page with one URL, one set of meta information, and one effective h1 tag. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Information] Lead Capture: How undermining value impacts conversion
    Version A of the lead capture page featured a long-copy format with information on the treatment facilities and a call-to-action located below the fold at the bottom of the page. In this case, the shorter length of the page made it more difficult for the right customers to gain the information they needed. Version A. Version B.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Information] The New Definition of SEO [Video]
    The Future: As Google’s algorithms continue to evolve, the interpretation of information will become increasingly similar to the process of the human brain. Remember, people don’t search for the specific companies to answer their questions, rather they search for the relevant information that will provide solutions. Transcript.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Information] Don't Miss Out! Catch Up on This Week's Most Shared Content
    The CIA’s official style guide for intelligence publications was recently released to the National Security Counselors after a Freedom of Information Act request. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. Tweet. Tweet. It sure is interesting. Tweet. Tweet. Tweet.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Information] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. They simply want information of value. He or she simply wants information on how to solve a problem. In her interview, Ms.
  • CRIMSON MARKETING  |  FRIDAY, JULY 18, 2014
    [Information] Why You Need To Master Digital Marketing [Video]
    Most organizations face challenges in digital marketing in three main areas: thinking that you’ll have a complete buyer data warehouse with your marketing analytics and data discovery information; aligning the varying departments of your organization; testing and learning from marketing intelligence. . Digital Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Information] Are Millennial Marketers More Analytical?
    In other words, marketers don’t invest in advanced measurement because they don’t think the resulting information will drive enough improvement in their marketing results. That''s not an unreasonable belief: much ROI information is in fact interesting but not actionable and, therefore, adds no business value. End of discussion.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information] The Fallacy of the Lazy Millennial
    Give us a computer, some speedy wi-fi, and a little bit of background information and we will most likely know new things about your prospects, customers, and segments through digital self-education. Information fuels us, and we are mighty good at finding what exactly it is that we are looking for. They also might drink craft beer.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Information] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Information] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
    We were surprised to see Tory Burch ask for 10 pieces of information. 'Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers. We recently shared everything you’d want to know about sign up forms and how to grow your list using them.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    If you’re not convinced of the power of visual content or would like more in-depth information about visual content, take a look at the infographic below, created by Digital Marketing Philippines , for 12 data-backed reasons why you should integrate visual content into your marketing campaigns. 10 Interesting Stats About Visual Content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Information] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2.
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Information] 17 Powerful Persuasive Writing Techniques
    Check out the  Writtent Academy for information and tips on how to write effective and persuasive copy. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers. Focus On Your Best Audience. Tell Them Why. Be Authoritative.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 17, 2014
    [Information] Chicago Tech Community: Anyone Can Learn to Code, Part 2
    'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! If you’re just joining us, part one is here for you to catch up on.) Just like my first experience with ACLTC, I was not disappointed. What had been a blank screen only minutes before transforms into a website with different layers of functionality.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Use that information to show them CTAs for offers that appeal to those same interests. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I''m concerned, dynamic calls-to-action are the only calls-to-action. Not hip to the difference? Here are a few ideas to get your wheels turning. Wrong.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Information] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Producing high quality, informational content shows clients that you have a strong understanding of your field and their needs. It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. Conduct research. This is a no-brainer. Use content marketing.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Information] Why Companies Don’t Market to Their Customers
    The analysis of data to inform decisions and provide insights into marketing and sales is still a huge gap in many organizations. 'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Information] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    When you’re inviting your prospects, try to give them all of the information they need to decide if this webinar is right for them, or more importantly, if it’s right for someone on their team. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! Win-win!
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Information] Link Building Basics: Finding link opportunities
    Leverage Information from Competitor Analysis. The web is often a free flow of information and ideas. Leverage information from competitors – Use the information you discover during a competitor analysis to find the sites that are linking to your competitors and reach ot to them yourself. Advanced search modifiers. Recap.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Information] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Editors want to make the best use of their time at trade shows to gather information that they can share with the readers of their publications, e-newsletters and on their websites, to showcase the latest industry trends. 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Here are a few ideas to take advantage of the editors’ presence: 1.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Information] How to Build Your Email List [GUIDE]
    It can ask them to sign up for your offers or newsletter, which many of your readers are likely to do on their way out if your information is compelling. She’ll include information like recipes and cooking tips, and keep her readers informed about any popup, or temporary restaurants. Got a mailing list for snail mail? Voila! .
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Information] Customer Lifecycle Marketing: Reporting, Part 1
    However, there is much more useful information to be gained through careful reporting and analysis of key metrics at all stages of the customer lifecycle. Capture: Capitalizing on the prospect’s initial attraction to you and gaining enough of the prospect’s information to start a new relationship. Attract. How popular is your brand?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information] 35 Tech Terms Translated Into Plain English
    APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Alt Text.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. Most likely, experiences across the previous siloed departments will inform each other, teach each other and propel each other.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Information] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information. 'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends.
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