• BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Information] 3 Lessons for marketers from the Ray Rice affair
    To anyone even remotely following what happened, it was abundantly clear from previously available information what had happened in that elevator. Emotional videos move people powerfully and they also reach many more people than any other form of information. Note that no new facts came out in the case. Think about this.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Information] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. 'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Information] The 3 & 5 of Winning Drip Marketing Campaigns
    The following euphemism has been beaten to dust, but in this case it’s also a truism: “Deliver the right information to the right person at the right time.”. 'How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Take your time.).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] Don't Send Prospecting Emails Like This – Please!
    But w ith the overwhelming amount of information flooding inboxes today, every single word in your email to a decision maker has to be carefully thought out. 'There''s no way around it. Email has to be a core part of your prospecting strategy. Decision makers rarely answer the phone and seldom get back to you when you leave a message.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] What You Probably Didn’t Know About Editors
    Editing is also about knowing where gaps exist and directing the content creators to gather more information. longtime Wall Street Journal writer and editor, Blundell documents the almost obsessive culture at that newspaper with packing more information into less space. When I finished, the piece was better than when I started. Wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] 8 Tips to Cultivating a Successful API Program
    ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. 'Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] How to Avoid Customer Service Disasters
    Finding out up front if they are a current customer who needs support, a prospect who is ready to buy your product, or someone who is looking for some general information about your product or service can ensure that you forward them on to the the right part of your customer service team. Call Routing Hosted IVR
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] Blogging Tips: Unique Ideas to Boost Your Blog
    All of us bloggers like to include informative bits of information in our blog posts. 'I feel like we hear a lot of the same blogging tips over and over again. Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Back Up Your Facts with Links and/or Data. This will boost your credibility.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] 2 Steps to Develop Your Social Recruitment Strategy
    Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Remember that 64% of … Continue Reading.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Information] 3 Tips to Reduce the Workload on Social Media
    Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. 'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] ralph lauren for womens paul tollett
    'Red River Solutions owns two thrivingdvds box sets conferences and in addition provides conference production and management to clients which offer science based educational information in a very conference format to physicians, doctors and patients. They’re Polo brand, one blue, the other beige, both 100 % linen.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Information] HubSpot Jumps into the CRM Marketplace
    The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity. Can a HubSpot service offering be far behind?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How CMOs Can Make Big Data Relevant to the Sales Team
    'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How to Use B2B Marketing to Propel Rapid Sales Growth
    You need to identify your top suspects and collect as much information about them as you can. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. Drop the timid approach.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Data, Information, and Knowledge
    'Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] My 4-Step Process to Marketing Research for Content Creation
    4) Know your process for filtering information. that I want to read in order to find all the information on a specific topic. Everyone has a different process for sorting their information. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? Just hit subscribe!
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. 'This blog post is off to a good start because you’re currently reading it. Shocked?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Three Major Challenges of Influence Marketing for Businesses
    m just sharing it for your information.) Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. Social Media Influence
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Marketing Your Multi-Product (or Multi-Division) Brand
    You’ll still want to use this information for cross-sell opportunities and bundle deals (selling multiple products for a single price). 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products. Base Interest on Behavior.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] What Are You Doing to Drive Opted-in Emails?
    Write for people and search engines  - Yes, your message is ultimately for people, but search engines help spread the word to others looking for similar information. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] 5 Ways You Can Add Social Proof to Your Landing Pages
    Trust seals are symbols that help reassure site visitors that their sensitive information is secure with the company they''re giving it to. Here are a few that might be familiar to you: In theory, people feel better about filling out your forms with their information if you use a trust seal -- but that''s not the case for every company.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    If you enjoyed this post, please click here to receive updates and information about B2B lead generation and do leave me a comment. 'In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.   “Know the rules well, so you can break them effectively.”  ? Dalai Pablo Picasso.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] 5 Tips for Awesome Slideshare Content Inspiration
    Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading. She has 7 years of experience in search and social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? They edit what you see in your news and claim ownership of all your content and personal information? 'I have this creative system to develop blog post ideas. So I started cleaning out the closet. Up for it? What was I thinking?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example.
  • VIDYARD  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] Good idea? Adding Video to Your Email Campaigns
    As it turns out, online audiences can actually process visual data 60,000 times faster than text alone , so adding a video is a huge win when it comes to both information retention and snagging the attention your brand deserves in the first place. Sold on the value of video in email? You can also watch the first episode in the series here.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Gracefully Terminate an Employee
    Consult with HR and legal on how to terminate an employee, and inform IT and security. Don’t: Change the decision unless new and compelling information is presented (this is not the norm). This blog post has provided information designed to help our readers better understand the legal issues surrounding HR. Do : Prepare.
  • FATHOM  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Laws of Marketing Power: Create Compelling Spectacles
    Otherwise you’re just another fleeting brand image or advertising message lost in the daily barrage of “push” notifications, condemned to a sad graveyard littered with information overload. '“People love what is grand, spectacular and larger than life.”. Robert Greene,  The 48 Laws of Power.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Quantifying the Value of Social Media Engagement in B2B Marketing
    Information is Power ? Information is available 24x7; it’s social, local, mobile, and contextually relevant. the flow of information with buyers. information exchange, allowing buyers. In a B2B sales cycle, information. or +1 877.762.9727 For sales information, please. Entire content © 2012 Gleanster, LLC.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Why Content is the New Sales Call
    ” It can occur on their mobile device, while chatting on a social network or when they search for information and the results that ensue. Some of the highlight reel data points of the ZMOT study were: • 84% of buyers engage in Zero Moment Activities (Online Information/Education). • 10.4 Content Is The New Sales Call.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Spend more time calling prospects who have opened your emails numerous times, and don''t waste any time on inaccurate or irrelevant information. The contact information also tends to be more accurate. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Mass email marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Pick up the DAMN PHONE!
    Using social intelligence salespeople can see the events in people’s lives; they can use that information to make more personal connections.There are over 40 chapters in this book all filled with nuggets for today’s salesperson. For more information from Joanne check out: www.NoMoreColdCalling.com. 'Pick up the DAMN PHONE! Books
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Calls to action in content marketing
    That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. Instead of losing them completely, create an opportunity to move them along the funnel with more basic information. Offer Design. Plan B.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Information] The Content Marketing Mantra: “Create Once, Use Many”
    Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. However, the best-case scenario is … Continue Reading.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Is Content Marketing A Sustainable Marketing Strategy?
    The Myth Of Information Overload. But first, let’s talk about the historical precedence of the crock of shyte that is the information overload theory. In my research, I found that Roman historian Seneca thought there was too much crappy information in his world for people to handle. ” So first, the context. Volume.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Win at B2B Video Marketing
    Think : Educate & Inform. 'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Ready?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Information] Professors Share Observations on the State of B2B Marketing
    am teaching students about the importance of their public, online presence and how to keep up with a constant flow of information in their industry. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania. Eric Bradlow , K.P.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How Data Science Is Transforming Sales and Marketing
    Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. 'What in the world is data science?  And why should you care? In fact, it’s moving the entire stadium. It’s a form of predictive analytics. Reports & Analytics
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.). 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. After that, Pinterest unveils promoted pins.
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Information] Master 5 Copywriting Formulas to Grow Sales Online
    Anything that helps retain important information is a good thing, and A Forest is one such device. 'Image source. Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. Your content must then gain the reader’s interest. Your words must appeal to their emotions for them to buy.  Savvy Panda explains.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Information] 11 Lesser-Known LinkedIn Features You Should Be Using
    Creating a company page not only allows a business to provide the latest company and industry news, event information, and job opportunities, but it also helps position your business and its employees as experts within your industry. To get the most out of a group, post relevant information and contribute by commenting on other’s input.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. As coincidence would have it, I found some information. Finding that information though prompted more questions. My knees were returning to having nightly pain.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    In a broader sense, Google sought to remove the need for a physical wallet altogether by allowing consumers to store credit cards, bank account information, gift cards, coupons, customer loyalty cards etc. HCE allows payment information to be validated and stored remotely on the cloud, effectively bypassing the mobile device’s secure element.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] 3 Significant Trends Impacting Marketing Leaders Now
    But without a simplified strategy in place for harnessing this insight, as well as centralized tools to maximize the value of the customer information we’re gleaning, we’ll continue to operate in ways that offer siloed, seemingly uninformed customer communications. Check out the podcast here (form required). Marketing Efficiency
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] Link Building Basics: Outreach
    Some key information that you should contain in your outreach list includes: Name of contact. email for more information). For more information on the elements of an effective outreach email – check out Jon Ball’s article on Search Engine Journal. So far, we’ve learned the basics of: Conducting a niche analysis.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] The Essential Pre-Conference Packing and Preparation List
    If you''re coming to INBOUND, here''s a link that''ll explain the area and where you''re going , and here''s some information about fun stuff in the area , divided up by "persona" -- because we''re geeky like that. After I got through it all, I felt like it could be useful for anyone attending pretty much any conference soon. It could be 80.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] Interesting Infographics: Demystified: Top 7 Email Marketing Myths
    'Do you experience confusion when you come across too much information regarding email marketing? In this infographic by Alchemy Worx , B2B marketers are provided with 7 important marketing points that professionals should simply deem as myths. Myth: Your customers ignore your emails if you send them too frequently.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Information] Jazz up Your B2B Video Marketing With These B2C Lessons
    This can lead to an influx of support calls and delivering the same ramp-up information to each company as they implement your solution. 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it. We’re not judging).
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Informed Enterprise insideview Knobile Sales 2.0 'In case you were tied up with that Cupertino distractio […]. Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Social CRM social selling
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] 9 Magnetic Headline Formulas to Grow CTR
    Readers want information. Tell the readers, “You need this information!” For more information on writing clickable headlines, check out this Writtent blog post full of resources for writing killer headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. Tell Them How To. How To __.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    Where do they search for information? Do they prefer the internet or to get information in person? 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” Heads in the boardroom turned to the puzzled CEO. End of story.” Who is Jack? What do they value?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    Here is some valuable information on the BMA: BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. Be the primary repository of the best in business-to-business marketing information and resources. Inform, Engage, Inspire. INFORM. I need board members. ” on YouTube.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Blogging vs. Journalism: Identifying the Fundamental Differences
    Notice the flow of information being presented. 'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Tone and Structure. Timing.
  • ISCOOP  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] SEEMO Focuses on Press Freedom in Romania
    For more information, contact SEEMO in Romania at marina.constantinoiu[at]seemo.org  or SEEMO in Vienna at  info[at]seemo.org. International speakers will join Romanian journalists, editors, media experts and media directors in discussing the media situation in Romania and Europe. Albania News
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] B2B data – Get smart not big
    'We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available.  For 99.9% of B2B companies, Big Data either doesn’t apply or is way down the road.  Why is this true?  So now you’re asking, what’s Smart Data ?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] New Changes Coming to Google Adwords
    Here’s additional background information and steps you can take to get your account ready for the change. Visit our SEM blog category to stay on top of the newest trends, as well as gain additional information. 'Just as the seasons are changing, Google Adwords is changing, too. Below is a recap to get you up to speed.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Being of Service Matters More than Being Social for Media Relations
    Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Marketers, It's Time To Go To Back To School [New eBook]
    " Hyperbole aside, we think this absolutely falls into the above category − by reading this piece of content you will learn some invaluable information and when applied correctly and accordingly can take you to new places. 'September of course means many different things. For a lot of us it means another football season is upon us.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Field Report: What’s Hot in Content Marketing
    All of us marketers know the story by now — we live in a world of information abundance, which means our buyers hear more marketing messages than ever, and are therefore more likely to ignore marketing messages than ever. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] 9 Tips to Spot Amazing Blog Writers
    For more information on why stories matter more in the age of the internet, check out  Why Storytelling Matters: A Data-Driven Explanation. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Writing Samples. SEO Knowledge. Compelling Storytellers.
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] When it Comes to Content, Honesty is the Best Policy
    Note: Deere won’t disclose the exact circulation, nor does it share budgetary information.). 'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from the very first in content marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] 6 Ways to Make Your Content Drive Long-Term ROI
    If you want more information on how to do this, check out this blog post.). One evergreen technique that I''ve seen have great success is placing an updated note to an old article informing readers that it was recently updated. 'Creating content is hard work. What if they kept on delivering traffic, conversions, and revenue?
  • ENGAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] When it Comes to Content, Honesty is the Best Trick in the Book
    Note: Deere won’t disclose the exact circulation, nor does it share budgetary information.). 'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from one of the very first in content marketing.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.
    Americans now engage with 7 different sources of information every day, through multiple channels, screens, and devices. This one did: Every 48 hours, we are cranking out the same amount of information as has been produced from the beginning of recorded time until the year 2003. 'Real-time marketing is the new sexy. Here’s a peek.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Mistakes can include incorrect information, spelling errors, and poor grammar. ” In order to further engage your leads, keep your emails informative but concise. 'Properly engaging in conversations with someone is the most important part of developing a relationship. When building relationships, content and context are key.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    This is alarming to say the least and while it is great to see 2,500 people at an event like Content Marketing World soaking up information and burning up the Twitter stream at what seems like 250 tweets per minute, there has to be some application of all this learning in our day-to-day worlds. ONLY 38%! How do we make this happen?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    It may be as simple as “press 1 for sales, press 2 for support, press 3 for account information, press 4 for business hours, etc.” Forcing callers to pick an option can weed out the misdials and robocalls, and provide answers to callers inquiring about non-sales related matters or account information.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Millennial “hipsters” and boomer “hippies” – both socially engaged
    For example, 94% of Millennials use at least one outside source for purchase guidance, and more than half consult four or more sources of information. Already this segment accounts for $1.3 trillion in consumer spending out of a total of $11 trillion (source: study by Moosylvania).
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Overcoming Pain Points in Blogger Outreach
    Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. 'Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. And I take this task seriously. … Continue Reading.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    'Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information. "Funnel that," Davis joked. “Stop creating campaigns,” Davis advised. How do you do so?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Are You Leveraging Social Media Across Your Manufacturing Business?
    Place your customer in the center of your efforts and then deliver your information in various ways so they can get it in the format they prefer. 'There are all kinds of buzz words out there—integrated marketing, 360 degree marketing, etc. Selective use of social media  - Use the appropriate media to get in front of your prospects.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Common Headline Writing Myths We Should All Stop Believing
    The information gap theory of curiosity states that people are driven by the desire to gain some new knowledge or information. The downside of the information- or curiosity-gap theory is that it can degrade credibility if the content doesn''t deliver on what the headline promises. Like these … OMG! Wait Until You See Them!
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Obey Facebook’s Rules of Engagement (Or Else)
    If you click through on that link you’ll probably find that you have to give a lot of personal information to be entered to win that iPhone, if indeed the offer is even legitimate. And unfortunately, if you’re using a third-party app you won’t be able to see the App Insights that will show you that information. Give people control.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Are You Prematurely Aging Your Case Studies?
    want my clients to be able to use a case study for as long as the information is still relevant and not worry that four numbers will make the story sound outdated. 'During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story.
  • FATHOM  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing
    Again, be aware of, or sensitive to, any confidential information, customer records, and so on. 'You’ve seen these images online. The smiling face of a call center representative. The happy grins of satisfied customers ordering a product on their laptop. The epic hero shot of a generic warehouse or factory building. Look closer. Good, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. Once we have a good understanding of what content is being linked to, shared, and ranking, it can help inform our own content marketing decisions. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it? Adwords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. 'The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading. Social Media and the Law
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Backlinks: Why They Still Matter and How to Build Them
    Examples include in-depth, well researched blog posts, informative videos, which entice people to subscribe to your YouTube channel, and images that make people want to pin, tweet and Like their hearts out. This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] The Four Big Wins of a Marketing Calendar
    Disconnected calendars are also error prone – each time you re-enter information, you’re creating a new opportunity for mistakes. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. We’re executing faster, running more campaigns and programs, and coordinating across more channels than ever. And marketing is a team sport.
  • ENGAGE  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] This Is My First Ever Blog Post, and It’s About Writing Blog Posts
    OK, that was bad—but there’s so much more information out there offering blogging best practices. 'Since I’ve never written a blog, I needed to start with researching the basics of what makes a good post. realize it’s hard to stand out as a blogger when it feels like you’re trying to reinvent the wheel over and over—and over—again.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] The Real Roadblock to Social Business Success
    They’ll get brand messages wrong, or argue with customers, or reveal trade secrets, or disclose sensitive financial information, or bash competitors, or bash management, or tweet while drunk, or say something racist or sexist, or…whatever. But it’s jarring to still come across such reports today. marketing and HR).
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    Increasing security measures on a site is imperative to protecting a company’s bottom line today, and of course the privacy of your customer’s information. Google plans to continue their discovery of additional uses for rich snippets in SERPs, because rich snippets provide useful information for the end user. HTTPS: Encryption for SEO.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Big Data WILL Transform Your B2B Lead Generation
    Tony Robbins says we are past the age of information; people are now looking for wisdom and value. If you enjoyed this post, please click here to receive updates and information about B2B lead generation and do leave me a comment. '—If You Learn How to Use It  . And yet, these masters do it time and time again.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Information] 5 Exciting Sessions Happening at Content Marketing World
    Along with other industry experts, she’ll highlight a variety of helpful workshop-style tips, including how to use audience segmentation and linguistic analysis data to inform and quantify a cohesive content marketing strategy to attract, acquire, and engage a clearly defined and understood target audience. Yes, that Kevin Spacey !
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Information] OLD - DO NOT USE 5 Exciting Sessions Happening at Content Marketing World
    Along with other industry experts, she’ll highlight a variety of helpful workshop-style tips, including how to use audience segmentation and linguistic analysis data to inform and quantify a cohesive content marketing strategy to attract, acquire, and engage a clearly defined and understood target audience. Yes, that Kevin Spacey !
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Information] The 5 "Must Haves" To Ignite A Lead Generation Blog
    And while that kind of information is appropriate to include on a website, it’s not going to generate many leads. These are the snippet of information that appears below the link of a search result. The anchor text you include in the link indicates to the search engines what the linked information is about. Wendy Piersall.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 8, 2014
    [Information] The Best Sales Prospecting Qualification Questions to Ask
    If your prospects are truly that interested in the area you are looking to help them improve upon, they are going to be willing to share this information with you, at least at a high level. One of my favorite aspects of my role as Director of Customer Success is working with organizations just like yours. The answer to these questions is No.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 8, 2014
    [Information] 4 Motivational Melodies to Help You Communicate on Social Media
    Sure, you should let customers know about an upcoming sale or tell subscribers about a new service that you’re about to add, but make sure these informational posts aren’t the only think you’re posting. It should be information that helps your customer in some way. You don’t want that on your social media feeds.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 8, 2014
    [Information] Social, mobile, cloud and big data: knowledge as a product
    The amount of information that comes to us in our inbox increases dramatically year after year. Just try to imagine each piece of information you have in your organization as a physical inventory item. Aren’t things okay the way they used to be? If “the old way” worked for the last 20 years, why do we need to change?
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