• DISTRIBION  |  WEDNESDAY, MARCH 29, 2017
    [Information] How to Respond to Negative Customer Feedback on Social Media
    your service is subpar”), you’ll need to ask for more information. Suggestions are incredibly valuable information that can be used to take your business to the next level. Swift response times are favorable, but it’s perfectly acceptable (maybe even advisable) to take a deep breath and process the information before responding to feedback. Transform negative social media feedback to positive relationships.
  • VIEWPOINT  |  WEDNESDAY, MARCH 29, 2017
    [Information] Lists and the Rest of the Story
    Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down.
  • HUBSPOT  |  WEDNESDAY, MARCH 29, 2017
    [Information] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    It's also important to maintain a blog with regular updates that keep people informed while consistently boosting traffic. Many businesses underestimate the value of a blog with fresh content, but the kind of people manufacturers want to attract will be actively looking for more information for these products and services. Valuable content such as blog posts, guides, ebooks, white papers and videos can all work together to provide prospects with valuable information.
  • THE POINT  |  WEDNESDAY, MARCH 29, 2017
    [Information] 5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads
    I’ve written elsewhere that companies should abandon the notion that you can somehow know enough to deliver precisely the right information at the right time, at every step of the buyer journey. But to ignore the buyer journey altogether is to pretend that more qualified leads don’t have different information needs.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 29, 2017
    [Information] The potential of blockchain technology: what every marketer should know
    DISTRIBAUTED APPS (dAPPS) — When you have a shared data layer and a shared protocol, the management of information becomes liberated. The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 29, 2017
    [Information] Simple steps to website marketing success
    Your prospects don’t care how clever or hip you are; they just want to find the information they’re after quickly and painlessly. Your visitors want information and you want…what, exactly? Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Here are a few marks your site should absolutely be hitting. Keep navigation simple.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 29, 2017
    [Information] Presentamos VerticalResponse en español
    Además, el éxito de las campañas se puede mejorar constantemente por medio de sugerencias y claves disponibles con suscripción gracias a nuestros Informes Avanzados. Read in English | Leer en español. Si tienes tu propia pequeña empresa, ya sabes lo importante que es buscar nuevas oportunidades. Hoy nos complace anunciar la versión en español de VerticalResponse.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 29, 2017
    [Information] 5 Steps to Hero: Using Story to Transform Social Media Reporting
    When reporting is done right, it should do two primary things: inform people about the current state of matters, and suggest a direction for moving forward that inspires discussion. Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Information] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    The body of a news story also includes things like quotes from sources (more on this a little later), statistics, background information, and other critical details, with the least important information at the end. It says that “We process the vast exposure to information and try to spit out a logical understanding. Instead of citing the publication, go to the original study or source, verify it, and then include the information.
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Information] Why Your Marketing Needs to be Data-Driven
    Marketing today is driven by data-backed research and customer information that can be captured at every stage in the buying process. So, collect as much information about your target market as much as you can. Customers want information that’s useful to them. New information derived from metrics and data enable marketers to continuously improve your marketing campaigns in tune with the customer’s ever-changing needs.
  • LEAD LIAISON  |  TUESDAY, MARCH 28, 2017
    [Information] How Marketing Automation Can Help Real Estate Agents Convert More Leads
    Lead Liaison uses data from over 100 social networks to enrich Prospect (Buyer) profiles with social information, giving you more insight into who you buyers are and what they are looking for. Agents can use web forms to convert more website visitors while simultaneously gathering additional information about that buyer, like their bedroom count or location preference. Real estate is a fast-paced industry, and buyers want information quickly.
  • KAON  |  TUESDAY, MARCH 28, 2017
    [Information] EXHIBITORLIVE! 2017 is Over, Now What?
    The velocity of technology disruption within the events space is hitting an all time high, and Trade Show Managers are required to start thinking more strategically about technologies that will keep customers connected, engaged, and informed, not only in the trade show space, but more importantly BEYOND. As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event.
  • CONTENTLY  |  TUESDAY, MARCH 28, 2017
    [Information] Why Financial Brands Are Investing More in Educational Content
    The show, aimed at millennials, takes a more informal stab at discussing personal finance issues. Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. Personal finance is all but ignored in most public school systems, and “nearly all developed countries have a higher personal savings rate than the United States,” according to the St. Louis Federal Reserve.
  • I-SCOOP  |  TUESDAY, MARCH 28, 2017
    [Information] Compliance reality check: do we really know where sensitive data sits?
    If you want your knowledge workers to waste less time, it’s important that they know where the data and information they need sits. Knowing where data sits. It’s probably the biggest challenge of any business. In order to fully leverage data you need to know where it sits. Even better: that the systems containing the […]. Compliance and regulation file sync and share General Data Protection Regulation
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Information] My Campaign Sucks…Now What?
    A multi-touch digital ecosystem , aligned with the buyer’s journey , that helps marketers capture lead information , nurture and qualify leads , and finally empowers both the lead and the salesperson for a sales conversation. 4) Capture lead information. A typical lead capture transaction occurs when the marketer provides something of value to the potential lead in exchange for their contact information. Two words: access & information. We’ve all been there.
  • CONTENTLY  |  TUESDAY, MARCH 28, 2017
    [Information] 7 Tips for Using Social Platforms to Improve Your Internal Communications
    When you start creating individual teams with managers and direct reports, and expand to multiple states and countries, you need to take a serious look at how information travels within your company. I checked in the bare minimum amount to make sure I wasn’t missing information about the company party or changes in the corporate handbook and that was it. This post originally appeared on Social Media Week. How are your company’s internal communications?
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.
  • KEO MARKETING  |  TUESDAY, MARCH 28, 2017
    [Information] How are your 2017 Marketer’s Resolutions Coming Along?
    The best clients can provide you with the information. At the start of every New Year, people make resolutions; things they are going to do in the coming year to improve their lives. Unfortunately, many times they are not able to keep up their resolutions. The top three resolutions for most people are to lose weight, become organized and spend more time with the family. With those as a guide, let us look at the top three resolutions that digital marketers should be accomplishing.
  • WEBBIQUITY  |  TUESDAY, MARCH 28, 2017
    [Information] A Practical New Resource for SMBs: B2BMarketing.Technology Launches
    Looking for practical guidance and useful information about martech strategy and evaluation? B2B marketing professionals are faced with an expanding universe of tools to help them produce, distribute, and measure the results of content marketing (among many other tasks) more effectively. But, particularly for small to midsized businesses, the marketing technology (martech) landscape presents as much confusion as promise.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Information] Healthcare needs social media influencers and influence
    Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob. All we needed to find is everyone who would benefit from a) learning how best to keep themselves and their lovedones safe and b) have the platform to propagate such useful and easily-operational, easy-to-follow and share, information.
  • BIZIBLE  |  TUESDAY, MARCH 28, 2017
    [Information] Best Practices for Revenue Ops: Data & Analytics
    Data and analytics, through the lens of B2B ops, is about getting the right information to the right people, whether that’s marketers or salespeople. De-duping and cleaning out bad data (incorrect contact information) isn’t a one-off activity; it needs to be built into the process. As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers.
  • LEAD LIAISON  |  TUESDAY, MARCH 28, 2017
    [Information] Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking
    Foster needed a way to make this information actionable for his sales team. It is also used as an additional conversion tool to help reveal more information about website visitors. Through Lead Liaison my website meets them, gets their names, and helps us to get the information that best helps the customer,” Rory Foster, Communications Director at Bo Beuckman Ford. For more information, visit [link] or call 1-800-89-LEADS (895-3237). .
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Information] 4 Content Promotion Strategies to Increase Engagement
    If a visitor is browsing your website, there’s a good chance they’ll be interested in or want more information about related topics. For example, if someone browsed your website for information about your account targeting solution, you may want to serve them an ad that promotes your latest gated asset on account-based marketing. Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Information] How to Get Better Marketing Talent
    And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. Give them the right information to help them know who they are. When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like? “I
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Information] How to Create Facebook Lead Ads: A Beginner's Guide
    Typically, lead generation marketers collect information through form submissions on a website. Ever wish you could just reach people and collect information from them without asking them leave the social network they're already browsing? This feature means you can capture lead information from the Facebook platform and avoid the friction of a longer click-through path for the user. This step is particularly important because it ensures the security of the user's information.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 28, 2017
    [Information] Why Your Business Needs Outbound Lead Generation
    Customers are now in control of the information they receive and the channels through which they get their information. Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. This is why inbound marketing strategies are so. The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Information] Why Agencies Need to Take Transparency More Seriously
    Citing transparency as a primary aim, the social media giant is debuting its updated blog, rechristened "Measurement FYI," to provide better information on metrics, partnerships, products, and research. Using a software as a service (SaaS) platform brings these pieces together, providing a convenient system for managing and maintaining multiple relationships in which all relevant partner information (contracts, tax forms, real-time reporting, payouts, etc.)
  • RADIUS  |  TUESDAY, MARCH 28, 2017
    [Information] The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access
    All of this intelligence is driven by network effects that ensure you have the best information about your prospects to drive great campaigns. Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on. When we started Radius in 2012, our team had one goal in mind – make it simple for marketers to access high-quality data, leverage intelligence, and ultimately drive revenue.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Information] 10 Top B2B Marketing Metrics for 2017
    Because buyers have access to more information than ever before, 70% of the buying process is now complete by the time a prospect is ready to engage with sales. That information can be used to inform marketing and sales teams of what to write or say next. The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 27, 2017
    [Information] What Email Marketers Need To Know About the Changes To Verizon Email Addresses
    This is a perfect time to message those subscribers - ask them to update their profile, verify all contact information is accurate, and update their subscription preferences. Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Information] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Tokens ” or “Merge Fields” are system-referenced data points within an automation solution hat adjust contact-presented information based on field values. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 27, 2017
    [Information] How to be strategically authentic
    The amount that people share on the web varies greatly from the “full meal deal” which includes addictions, neuroses, and break-ups, to the “stoic plan” which contains very little personal information at all. The amount of personal information we share isn’t just a reflection of our personality. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Information] How to Create a Twitter Moment: A Step-by-Step Guide
    Whether the tweets are all originals from the brand’s account or are a compilation of different voices, the Moment serves to provide Twitter users with as much information as possible. Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline?
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Information] THE HACKIES: How leading marketing executives tackle martech
    Organize Teams for Information Sharing. Even in the most collaborative cultures, teams can benefit from more formalized information sharing structures to ensure critical learnings are shared quickly and individual strengths are optimized. Form informal partnerships with VCs and others in the start-up community to keep a pulse on new investment areas and capabilities in the market. This article is a guest post by Liam O’Connor of Lenati.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Information] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Marketers create profitable relationships with potential customers by delivering the value and information these prospects want at every touchpoint through the buyer’s journey. Look at pages visited, datasheets downloaded, and contract renewal information and payment history, and tie it to engagement data to understand when to reach out for an upsell or cross-sell. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation.
  • ENGAGIO  |  SATURDAY, MARCH 25, 2017
    [Information] Account Based Marketing – It’s All About the People
    Now it’s time to use this information to craft your content. The world as we live in it today is not the same as it was even ten years ago. We’ve experienced a technological revolution unlike any we’ve ever seen before. As we pursue the latest trends and technologies, we begin to forget that marketing is all about the people. A rapidly growing trend is account-based marketing, a B2B marketing strategy that focuses sales and marketing resources on a clearly defined set of target accounts.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Information] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    If you have a digital audience, there’s a good chance that you have trouble connecting the information your data provides with a way to use it to improve your content strategy. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans.
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Information] B2B Marketing Experience: The Case For and Against Gated Content
    If you’re going to take the time and effort to put together a great PDF download, you should be getting something of value (contact information) in return, right? Using the contact information gained from the form, the sales team can follow up, marketers can send nurture emails, and the demand machine rolls on. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Information] 5 Ways to Use Your Blog to Test New Ideas
    Typically, people will click through to your blog post based off one piece of information: your title. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.”
  • VIDYARD  |  FRIDAY, MARCH 24, 2017
    [Information] How Brian Used Video in Customer Success to Communicate Change
    Something that informed them of the situation and let them know that they’d be well taken care of. Every CSM knows that change can be a big sticking point for customers, especially a change like a new customer success manager. That’s why, when Brian Jacklin, previous CSM at Vidyard, confirmed that he was changing roles within Vidyard he knew that he needed to do something special for his 61 accounts.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 24, 2017
    [Information] The ABCs of A/B testing | How to base your subject lines on science
    Recent research points to the following other helpful information as you attempt to create meaningful subject lines for your emails. When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone.
  • BIZNOLOGY  |  FRIDAY, MARCH 24, 2017
    [Information] Meet the king, the queen, and the crown jewels: content, customer experience, and data
    Data offers you insights into precisely what Andrea needs, as well as providing you information about how well your content answers her questions and provides a great experience throughout her journey. Just as you can’t drive a car when you can’t see where you’re going, you can’t grow your business without the right insights and information. Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits?
  • CONTENT STANDARD  |  FRIDAY, MARCH 24, 2017
    [Information] If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy
    Even if you’ve done a great job with persona creation, you can’t provide the right information to the right person at the right time relying solely on archetypes of your readers or buyers. For more information on Skyword Personalized Recommendations , reach out at learnmore@skyword.com. You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This should be easy.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Information] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    16: National Freedom of Information Day #FreedomOfInformationDay. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
  • B2B MARKETING INSIDER  |  FRIDAY, MARCH 24, 2017
    [Information] Weekend Reading: “Sales EQ” by Jeb Blount
    Buyers have more power—more information, more at stake, and more […]. For the 115th episode of The Marketing Book Podcast, I interviewed Jeb Blount, author of “Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal.” ” Jeb Blount explains that the sales profession is in the midst of a perfect storm. The post Weekend Reading: “Sales EQ” by Jeb Blount appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Information] 7 Best Practices for Optimizing Sales Enablement
    The longer buying cycle and the highly informed buyer are facts of life which aren’t going anywhere. Marketing plays a key role, ensuring that the right information, tools, and subject matter experts can be delivered in a way that is relevant to each unique selling situation. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Information] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    But what if you’re using a tool that allows you to capture even more information? For example, with a medium like interactive content where you can collect much more information than just behavioral actions, that data may not neatly correlate to something in your MAP or SFDC. Or perhaps, they answer questions about their goals or submit other relevant information, like favorite tradeshow – score it. If you can capture their information, you can use it.
  • OPENTOPIC  |  THURSDAY, MARCH 23, 2017
    [Information] 5 Things That Have Always Worked For Digital Marketers, Until Now
    Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only way we can keep up is through innovation and information. The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Here are five things that have. The post 5 Things That Have Always Worked For Digital Marketers, Until Now appeared first on Opentopic. Brands & Marketers
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Information] The Legally Hazy World of Cannabis Marketing
    After Colorado regulators released new purchase limit regulations that many in the state would have to follow, Lauren Gibbs, the founder of Rise Above Social Strategies, tried to promote a post to inform dispensaries how they could better comply with the law. They said somewhat absurdly that it was promoting marijuana use,” Brian Vicente told Denver’s local Fox station, “when really all we were doing is promoting good information about what’s going on on our streets.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Information] Report: Just 7% of Marketers Deliver Real-Time Data-Driven Engagements
    Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. The “Empowering the Data-Driven Customer Strategy” report from the CMO Council recently discovered that only 7 percent of marketers say they are always able to deliver real-time, data-driven engagements across their touchpoints with customer data.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 23, 2017
    [Information] 7 Ways To Use Account-Based Marketing Throughout the Year
    A lot of existing content used for your marketing and sales efforts can apply to a wide audience, but now is the time to take that information and personalize it with statistics, findings, and language to illustrate your understanding of that group of accounts. Along the way, you are fueling it with information and insights from your accounts about what they want to know and how you can help them.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Information] How to Create a Customer-Driven Content Strategy | SMX West 2017
    Where are they going to find the information leading to their decisions? The data we collect allows us to make more informed content decisions. Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Information] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you're a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good , of digital fundraising KPI’s you must have a handle on. New donor acquisition rate. This KPI is a simple and as broad as it seems.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Information] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    To help videos stand out in general search results, use schema markup (semantic vocabulary) to provide the information search engines need. Entries in a video sitemap must include video title, description, play page URL, thumbnail, and raw video file URL, and must match the information included on your site. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Information] What Good Data Means for B2B Marketing Strategies
    Now, drag and drop every data point you listed and associate it with a step in your funnel, taking the time to answer one simple question: “What does this data point actually inform about this step?” This is an easy, yet powerful review process that helps your team identify where you have useless data and where there are gaps in your process that could use more informed decision-making. It’s been a long day at the office for our heroic marketing manager.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Information] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    Depending on what you want to learn, some segments of your audience will be more informative than others. After discussing everything we'd learned about our customers, the copy and design team had a reasonable idea of what information we'd need to share to drive a conversion. New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Information] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Where are they getting their information? As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché).
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Information] How to Nurture Leads with Email Marketing
    The Internet of Things (IoT) is radically changing the way people search and receive information. This means grouping your leads by their browsing activity, demographic information, and purchase history. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few.
  • THE POINT  |  WEDNESDAY, MARCH 22, 2017
    [Information] Email 101: Tell Me Something I Don’t Already Know
    To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Set-up paragraphs can be a necessary evil if the information on offer is purporting to describe a solution to a problem the reader may not know he has, or an opportunity he may not know exists.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Information] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Information] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    Importantly though, the additional qual work also provided loads of valuable insight into the types of content, tone and messaging that resonated best with both the audience and influencers, and it helped inform Google’s ongoing social engagement strategy. If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.
  • OPENTOPIC  |  WEDNESDAY, MARCH 22, 2017
    [Information] How AI and blockchain will change business organization
    There are good reasons why work is organized around closed, self-contained organizations called “companies” and “corporations” Nobel prize-winning economist Ronald Coase showed in his theory of the firm that there are three costs in the economy: the cost of finding talent, resources and information to create value (cost of search); the cost of getting people to work together in an.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Information] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    Like any type of portfolio, bringing all the necessary data together and providing analytics about that data can help identify under performers and top performers so more informed decisions can take place that addresses the underperformance that might have previously gone unnoticed. When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest.
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Information] Using Video in Sales to Identify and Prioritize Quality Leads
    Knowing a prospect has downloaded a whitepaper is useful information, but you may never know if they actually read it. If you’re sending out your 6 to 8 touches, and not seeing a response, it may mean that the prospect isn’t interested, but it also may mean that the prospect is still feeling out whether or not your solution is right based on the information you’re sending them. Sales has never been an easy job to automate.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 22, 2017
    [Information] Make your mark | Create your own logo in minutes
    To create the perfect logo for your business, follow these simple steps: Enter your industry information and the text you want to use. Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Nothing is more important to your company’s brand than its logo.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Information] How to Start Generating Leads for Your B2B Company
    The phenomenal power of the internet as an information gathering and sharing tool is very well pronounced in the grand scheme of B2B marketing. At any given day, you will find people turning to online search more and more, looking for information, ideas, or solutions that suit their needs. On the other hand, if you want more quality leads, use long forms to ask more information about what your customers need.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Information] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. So if you’re relying on data residing in CRM systems that were never built to track buying signals, gaining perspective and making good decisions from your data, you’ll be missing a vast majority of the most insightful information available. This article is a guest post by Raviv Turner of CaliberMind.
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Information] 4 Ways to Use Audio in B2B Marketing
    Once our brains have interpreted these auditory signals, we follow a series of steps that consist of recalling, evaluating, and responding to the information we consume: Source: Matthew Edward Dyson. Podcasts, like blogs, follow the pillars of inbound marketing, in that you’re creating valuable, educational content for people who are searching for information on what your business does best.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 22, 2017
    [Information] 10 B2B Lead Generation Strategies for 2017
    In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Information] Why B2B Phone Calls Are Popular in 2017
    Plus, tools like web conferencing platforms that make it easy for them to share information with prospects help level the playing field with outside reps. Use tools to clean up databases and provide quality information to the reps who make the calls, enabling them to be as efficient as possible. B2B companies are increasingly selling from remote locations over the phone. Perhaps a decade ago, most people would not have predicted this turn of events.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Information] 7 Effective Techniques for Better Email Marketing
    You want to make sure you give your reader plenty of information or otherwise plead your case. Sure, they talk a pretty good game when it comes to their bedtimes, but generally speaking, they’re not the most reliable sources of information. You’ll have a list of people you can tap at a moment’s notice for information, polling, and best of all, real sales and ROI. Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle?
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Information] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    For more information, visit [link]. ##. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. PHOENIX, ARIZONA – On Wednesday, March 29, from 3 PM to 5 PM, THE Arizona Technology Council will present “ Women in the Workforce – Lady Leaders: How to Thrive in a Male-Dominated Industry ,” at The Newton, 300 West Camelback Road, Phoenix, AZ, 85013.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Information] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In addition, the research found 41 percent of people spend the most time reading and viewing Weibo, indicating it’s a source of news and information for many users. In China, the use of Weibo, a social media platform, is expanding. Not only are more users getting involved, more than 1.3 million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ).
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Information] Why The Best Story Wins in Business
    Visit TOPO Summit for more information about the conference for sales and marketing leaders on April 12-13 at San Francisco’s Pier 27. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Information] All social media sites should offer profit sharing and ad revenue
    Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information. There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Information] The 2017 Information Technology Guide to B2B Content Marketing
    To ensure the insights were of the utmost relevance to marketers, this research specifically narrowed in on Information Technology, by examining self-identified IT professionals along with the IT content being produced by organizations today. As the responsibility of the Information Technology Department grows, professionals will require higher levels of research to not only stay abreast of new solutions and trends, but also make strategic purchase decisions.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Information] Interview with Infer on Predictive and ABM
    Do my reps have the right information on these accounts, and where are the gaps? Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides. Josh: In the Martech Maturity Model I wrote about, I placed Predictive tools at Stage 6 – the very end of the 24-36 month implementation timeframe for firms to build out martech. Do you agree or disagree, and why?
  • CONTENT STANDARD  |  TUESDAY, MARCH 21, 2017
    [Information] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    Brands and their decision-makers look to case studies for basic information. It streamlines the case study’s focus to eliminate unnecessary information. They’re looking for next-level information. This newer model inverts the traditional release of information. Business 2 Community reinforces the belief that appearing credible and supplying the desired information are paramount to the success of any case study.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Information] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    They may be informal and short, inquiring about a recent visit or purchase. One other option is to conduct informal interviews with customers – one on one or in small groups. Be prepared for an onslaught of information. Related: Be sure to have someone take notes and/or record the session (with participants’ consent) so you can review the information later. What do your customers think of your business? No, really – do you know? Have you asked?
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Information] How Redesigning HubSpot.com Doubled Conversion Rates
    A cornerstone of this project was that we used copy-first design, meaning that the copy would inform the design (not the other way around). At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Information] Why Agencies Should Abandon Advertising and Invest in Owned Media
    Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment. Look at what consumers want in information and advice, and then develop content around those needs. But they will share informative, engaging content, getting your business in front of individuals who are more likely to be qualified leads.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Information] Who Should Be Part of Your Account Based Marketing Team?
    Provides trusted information to the customer. Teamwork is everything in sports. And it plays a big role in nature. Account Based Marketing is a team effort. A successful account-based effort is both resource-intensive, and cross-functional. Like sports, and in nature, the team you choose will make, or break, your early ABM efforts and could be what sets you up for success, or ultimately holds you back.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Information] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    In our business, we curate high quality information on companies and buyers that sell to companies. Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence. Salesforce’s Einstein launched late last year , Adobe’s Sensai two months later , and IBM and Salesforce announced a partnership to sell their AI together, earlier this month.
  • ACTIVEDEMAND  |  MONDAY, MARCH 20, 2017
    [Information] Why Agencies Should be Doing More Webinars
    Ideally, webinars provide information to viewers they can use, representing genuine content marketing. Hosting webinars gives you the opportunity to build events around ideas and information from your clients’ companies. Webinars Offer Agencies So Much More Than Just Lead Generation. Webinars are good for lead generation. In addition to being good for agencies, they are good for their clients.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Information] Are You Measuring Event Marketing The Right Way?
    This information is critical for measurement and, more specifically, for attribution. Because events are offline interactions, a lot of this important information is missing. For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Information] 6 assumptions push marketing gets wrong
    Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. The best ones feature experts who aren’t writing to spin the corporate line but rather, to give valuable information. I recently gave a keynote address to the Content Strategy Applied conference in London.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 20, 2017
    [Information] This is the week that was in B2B: from purchase paralysis to creepy business attire
    Overwhelmed by information and potential choices, it argues that buyers are taking longer than ever to make purchases and abandoning them more often. In a week where former chancellor George Osborne bagged yet another job , JPEGs got a whole lot smaller and a BBC World Service interviewee started to doubt the benefits of working from home, there was much to talk about in the world of B2B marketing…. Purchase paralysis’ of the week. goes to B2B buyers according to a new article by HBR.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Information] 5 Health Care Brands that Make Twitter Marketing Look Easy
    For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. Through gifs, business highlights, important facts, and responses to current events, the provider has created a social voice that’s engaging and conversational, yet informed and trustworthy. There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Information] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Most platforms collect data automatically, but it’s important to look at what type of information is being collected to ensure you’re able to glean actionable insights. Demographic information: Age, interests, and so on. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Information] Stop creating Random Acts of Content
    You need to fight through the overwhelming information density of our world and stand out. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Information] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Information] 7 Benefits of Closed-Loop Reporting
    Don’t waste time sending your leads information that they don’t need. You have the information you need to maximize your budget and increase your revenue. Whenever you get new market information, closed-loop reporting allows for a continuous cycle of updates and improvement , so you never find yourself out of touch. In marketing, the meaning of closed-loop reporting is right in the name.
  • CONTENTLY  |  FRIDAY, MARCH 17, 2017
    [Information] The Biggest Roadblock to Data-Driven Marketing
    When it comes to data collection, I want my information hidden from companies as much as possible. I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. Fortunately (for me, at least), various search settings and browser options let me limit what I share. Plenty of others feel the same way, which has led to more stringent laws governing personal data. But for those in the business of data-driven marketing, that’s a big problem.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Information] Tips for pulling off a successful business event
    Read on to learn how to prevent a disaster during your next event with tips and information about what to do and what not to do when selecting the venue for your next business event. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Information] 10 Tips to Help Marketers Make Political Emails Great (Again)
    You can also direct them to a preferences management page to update their key information. It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes to read through your Facebook feed you’ll be inundated with post after post arguing about immigration policy, healthcare reform, environmental regulations, and the merits of the Electoral College system.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Information] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    Informal banter with today’s younger crowd is a great way to show you care. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Half the time, I contribute to it, sure, but the rest of the time, I feel completely left behind.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Information] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    Plus, there remains conflicting information about his life and the exact dates of its major events. In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Information] How to Create the Three Parts for Any Sales Funnel
    It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. You do that by gathering contact details plus enough information to enable you to reach leads in a relevant manner at a later date. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.
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