• MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Information] The B2B Funnel is More Like a Pinball Machine
    Providing information that matches prospects needs based on who they are and where they are in the buying process. Who's to say that a white paper that's being used specifically for lead gen isn't just as applicable to a prospect in your database and nurture program that hasn't seen that information? Demand generation.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Information] Utilizing Lead Nurturing to Convert Leads into Customers
    Unlike your business blog, which can be read without providing personal information, premium content offers give your brand an opportunity to turn site visitors into marketing leads. Although it may be free, make sure to have visitors provide their name, email, and other basic demographic information in order to receive it. Click here!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Information] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. User interface is a second differentiator.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Information] How to Annotate a YouTube Video [Quick Tip]
    Notes  are pop-up boxes containing text, which you can use to add on informative information. 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. How to Annotate a YouTube Video.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • TOM PISELLO  |  FRIDAY, OCTOBER 24, 2014
    [Information] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information. The key?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Information] Feature Friday: Customizing Your Account
    The emails kept on file will be where we send password resets and billing information, and you can change your password before you forget it. Follow along in this video to see how easy it is to keep your account information up to date and accurate. After all, we strive to be the easiest company you’ll work with! General
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Information] 10 Ways to BOOST Your Social Media Traffic
    One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. 'Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. by eduardogaleazzo.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Information] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Like so: Live updates for flights and shipping information will automatically appear as well. . 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. How to Get ''Inbox''. How Inbox Works.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Information] Getting Down to Business: Nurturing Leads
    Once they enter their information, we know that they’ve stopped by our booth, they’ve had a conversation with our staff. 'Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business ® , a radio talk show focused on the small business. DAVID :        Welcome back. You generated leads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Information] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    No longer responsible solely for lead generation and high level nurturing, modern marketers are educating prospects, sharing specific solution information and cultivating relationships. They are turning their information monologues into dialogues as they replace static content with dynamic exchanges. Interactive content can help.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Information] What Gmail’s Inbox App Means to Your Email Marketing
    Highlights helps keep important information from emails front and center. According to Google’s blog, information “ such as flight itineraries, event information, and photos and documents emailed to you by friends and family. Here’s what you need to know about how this new app could impact your email marketing.
  • ENGAGE  |  THURSDAY, OCTOBER 23, 2014
    [Information] Lessons for Editors: How to Notice More
    This simply means to ask questions in situations where you feel something is off or there isn’t enough information. 'As an editor, it’s my job to notice things, you know, like errors and such. This sort of comes naturally because as a Virgo, I’m very particular. But I am human and can become complacent in everyday life. Be skeptical.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Information] 5 Steps to Build a Community of Engaging Fans through Social Media
    'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Community Building
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 23, 2014
    [Information] What We Learned at CRMUG 2014
    'If you missed us at CRMUG, don’t miss our “get informed […]. Conferences CRM Intelligence Marketing Intelligence Sales 2.0
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Information] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    The goal is to make sure that a Buyer who is on the cusp of making a decision will see your ad, and that your ads’ keywords and ad copy will be informed by a well-researched understanding of the pains and priorities of the Buyer at every stage of the buying cycle. The PPC rewards can seem sweet (page one, anyone?), Embrace the long tail-.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Information] Are you tired of playing Google’s game?
    That’s a pretty big deal in today’s information-overloaded world. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about. Working with Google is exactly like that.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Information] 8 Easy SEO Tools Everyone Should Use
    With a quick look, you can see the Page Authority, Domain Authority and even backlink information. This tool is perfect for small businesses because it’s easy to use and the provides a wealth of data and information. . 'Search engine optimization is something you need to do to help people find your business online. Free Tools.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Information] How to Personalize Customer Interaction on Social Media With Data
    'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Author information. Social […]. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Engagor.com.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] Semantic Search: Keyword Choices and Relevancy
    mere 2500+ years later, modern marketers are starting to become masters of linguistic analysis, understanding language patterns and using that information to help develop quality websites and content holistically – that is, naturally…not forced. 'Have you read the recent SearchMetrics ranking factors survey? Easy to read content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] Semantic Search: Keyword Choices and Relevancy
    mere 2500+ years later, modern marketers are starting to become masters of linguistic analysis, understanding language patterns and using that information to help develop quality websites and content holistically – that is, naturally…not forced. 'Have you read the recent SearchMetrics ranking factors survey? Easy to read content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Information] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] What Do Fashion and Marketing Have in Common?
    We are all bogged down by information overload every day, in work, in play, at home. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] What Do Fashion and Marketing Have in Common?
    We are all bogged down by information overload every day, in work, in play, at home. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. license.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] How Hospitals Should Respond to Ebola on Social Media
    Communicating with your community and patients is critical at a time when they are looking to their healthcare provider for information on a crisis (or perceived crisis) that is relevant to them. Make your statement meaningful and informative, potentially with links to further resources for more details. Post a statement.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Data, Information and Knowledge: When Information is Good, But Not Enough
    'Note: Today’s guest post is one in a series provided by […]. CRM Intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Matching Webinar Content to the Buying Cycle
    As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Benchmarks.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Don’t give enough information for the prospect to make a decision on the spot. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 3 Don’ts of small business content marketing
    Know their names, and use that information on the web site, when they sign on. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Good luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Thought Leadership, Why’s That Important?
    Give them some content they can share, that they can engage with and relate to, you are the expert inform them of that. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story. Take hold of that.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Customer Experience Strategy: Who Are You Talking To?
    While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. But seriously, as a marketer, who do you think you are talking to? Customer Experience Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Make it your goal to earn the respect of your current team members, and become the go-to person for information and advice. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. Mold yourself into the person that currently does that job.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Are You Using Automation Tools to Help in Social Media?
    Insights  – Provides information about your Facebook audience. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. SocialOomph  – I use this tool to help repurpose my content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    If you give away too much information, their curiosity is gone. When people see “FWD:” or “RE:” in the subject line, it’s a sign that they’re going to get some deeper information. But if they see that you’re actually providing some more information and following up in a real way, you won’t provoke their anger. Only joking!).
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Top 5 Content Marketing Blog Aggregators
    Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. 'Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 5 Email Metrics that Matter to Marketers
    Make it easy to sign up by asking for as little information as possible. Visitors must provide their information before they can download a white paper or watch a video. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Opt-ins.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    It provides more information than your typical weather app, but understands the order in which the information will be the most valuable to the user. And, for that skeptical friend, you can text or email the split bill information to anyone when you are done. 'Want to track your packages with the swipe of your finger? 2) IFTTT.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 5 Email Metrics that Matter to Marketers
    Make it easy to sign up by asking for as little information as possible. Visitors must provide their information before they can download a white paper or watch a video. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Opt-ins.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] This is Your Brain on Content Marketing
    But beyond understanding analytics and using it to inform marketing decisions, smart marketers are also visualizing data to create more compelling stories. 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Information] Design B2B Marketing Content in Pursuit of Inquiry
    Based on the information in the content, not the packaging. 'In writing my new book, Digital Relevance , I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? It should.
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Information] Your Sales and Marketing "CFO-Ready"?
    Many CFOs understand that technology—especially big data and analytics—presents an opportunity to inform actionable insights, improve efficiency and drive the growth and profitability of the organization." IT execs and managers your marketing campaigns have been targeting, and who your sales reps are comfortable talking to. What to Do?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information] Why Is No One Paying Attention to My Content on Social Media?
    You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Information] 43 Tweetable Answers to Top Questions About Twitter
    Find information on when to tweet here.  Another user cannot access this information.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Twitter Questions.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Information] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. 'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or at Find New Customers.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs influence CEOs more than almost any other exec. CEOs are increasingly calling on CMOs for strategic input, according to the study.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Information] 3 Free Tools to Create an Awesome SlideShare Presentation
    First of all, a few words about PowerPoint which I am not including into the list […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. This time let’s share some tools that will make a presentation creation a breeze! She has 7 years of experience in search and social media marketing. SlideShar
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Information] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    You can present information that relates to your product or service offering while providing a more practical use for readers. Even if they are not far along in the sales funnel, you may become a trusted source of information in their minds. Prospective businesses are increasingly turning to the web for information on future purchases.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Information] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Interviews with experts are one-of-a-kind offers that your readers might love to give up some of their information to watch, listen to, or read -- but the key is that the interview has to be  good. But that doesn''t mean you can''t offer a PDF download of your SlideShare in exchange for some information. We''ve all been there.)
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Information] IP Reputation and Domain Reputation
    More information here.) 'As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. Multiple factors help determine this important benchmark, such as: Do your emails provide value for both new and old customers?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Information] IP Reputation and Domain Reputation
    More information here.) 'As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. Multiple factors help determine this important benchmark, such as: Do your emails provide value for both new and old customers?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Information] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    While data and reports can be spewed out by “systems” and “automation”, how you interpret this information overload and use it to deliver a richer customer experience is still left up to the savvy marketer. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Information] Message Personas: 40 Questions for your Buyer Personas
    Information Sources: What is your preferred mode of communication? Where do you go to get information when researching or problem solving? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Describe yourself. What is your title? 
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Information] How to Leverage New Media & User Experience in Your Digital Marketing
    Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Information] How to Leverage New Media & User Experience in Your Digital Marketing
    Simply put, the internet of things is everything being placed online and big data analyzes huge amounts of information that help us better understand our customer and their behaviors. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today.
  • FATHOM  |  MONDAY, OCTOBER 20, 2014
    [Information] Delivering Buyers a World-Class Education
    The old expectations (better, free information) have long since passed, and sellers who dwell there need to catch up and recognize that the buyers of today and tomorrow are going to be demanding “world-class” learning. The sooner we recognize this, the better chances our businesses have of staying strong for the long haul.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Information] Align Your Brand Messaging, Start From the Ground Up
    Your brand’s tone will likely be different in a personalized “Happy Birthday” email to a loyal customer than it does in a detailed, informative eBook to a segment of your target audience. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Information] 8 Ways What You Write Will Affect Your Bottom Line
    It can often manifest itself in the following forms: Terrible jokes or references to irrelevant insider information. Using your blog to publish “common sense” or low-value information. Incredibly general information that’s not directly applicable to your audience. However, as I’m sure you know, not all writing is created equal.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Information] 7 Reasons Your Business Needs an Automated Welcome Email
    welcome email sets the tone, instantly showing customers what kind of communication and information they’ll receive as a member of your email list. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. Statistics show these new subscribers are most engaged within the first 48 hours.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Information] Track Exactly Who’s Watching Your Videos in Emails
    Email marketing platforms already give you a lot of great information about who’s opened your email, who clicked through and who bounced, but what would happen if you could use your email marketing platform to get specific information about how viewers interacted with videos you’ve sent out in emails? link] vyemail=user@test.com.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Information] 15 Steps to Building a Better Facebook Contest
    Timeline contests are very easy to put up, but using third-party software […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Facebook
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Information] How the Internet Works: An Explanation Even Non-Techies Can Understand
    In addition to carrying data, each packet contains destination information, so it knows where it''s going. Third, we have the internet layer, where the Internet Protocol (IP) assigns address information and determines the route the data will take. Challenge accepted, Schmidtty. Let’s get started, shall we? In the Beginning.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Information] Are Efficiency and Creativity at Odds With One Another?
    It’s invisible because good design tends to be the component that is not noticed; it’s a vehicle for the information to make an impact. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. Here''s what they told us.
  • ISCOOP  |  FRIDAY, OCTOBER 17, 2014
    [Information] Foreign Ownership will be Limited in Russian Media
    Critics say that this will further limit the Russian population’s access to free information, writes the British newspaper Telegraph 'Several big international media companies will have to sell off part of their Russian activities over the next two years. This is bad news for free media in Russia.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Information] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    If you’ve ever felt overwhelmed by the thought of big data, or by the number of programs with which your data is collected, integration presents the ability to combine this information in fewer places. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    'At InsideView, we’re all about saving you time. T […
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, OCTOBER 17, 2014
    [Information] Content Marketing for Industrial Companies – Authenticity is Mission Critical
    Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] 'Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. This is only a content summary. Please click on the headline to read the full article.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Information] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Information] 3 Points, 5 Questions – Personas Driving Marketing Insight
    With so much access to information online, there’s really no need in contacting a vendor until they are at the final stages of making a decision. 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us! Not to mention our offerings have changed.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Information] Recruitment : The Success of a Social Referral Program
    Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Information] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    You can see what this looks like in this slide from Nick Demey : To make sure your slide cover is readable, even with Facebook cropping, make sure all of your key information fits in the bounds of Facebook’s image dimensions. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt. 1) Title.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Information] 32 Resources to Write Great Blog Headlines
    It’s both informative and entertaining at the same time! Find out how to create a list of useful information, where to look for it, and how to organize it to be there for you when need it. It also will help you to sum up and refresh the information you’ve just learned. 'Image source. million blog posts are written every day.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Information] The Secret of Lead Generation For the Complex Sale — Part 1
    She’s grappling with how to get from where the sales force is today, calling into headquarters for information and carting around trunks full of sales materials, to where they need to be to gain an edge on the competition. 'Top executives are visionaries. They know where they want to take their organizations. Become their GPS.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Information] SMX East 2014: Key Takeaways & Statistics from the Show
    The presenters offered some interesting information on how Schema markup helped improve search traffic and helped increase conversions for a number of sites. Schema offers another way to provide relevant information about your site to the search engines. 'At the beginning of October, Derek and I headed down to New York for SMX East.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Information] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Click to tweet! Click to tweet! Bon voyage!
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Information] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. 'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. Meagen tells us how.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Information] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    First, leave specific information about the purpose of the call, including name, company, and objective. This genial voicemail will put your contact at ease with informal wording such as “give me a ring” and “iron out the specifics,” and should boost your response rate. However, what happens when your prospect doesn’t answer the phone?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Information] Link Building Basics: Tracking Results
    By leveraging the information you glean from tracking your current campaign you can optimize your strategies in the future for increased efficiency. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Recap.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Information] Draw Me a POEM: Define Media Influence
    Author information. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Raymond Morin. This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin. Social Media Influence
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Information] Rated I: For Strong Infographic Content
    They are an awesome way to clearly present complex information. For example, if you have an interesting but dense report that you’d like more people to engage with, try translating that information into an infographic. People absorb visual content faster and with greater ease than reading the same information. Production.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Information] My Top 25 Social Media for Business Quotes
    I’ve also seen more people tweet out soundbites […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Social Media Quotes
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Information] Email marketing: Is emailing purchased data a waste of time?
    It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content. 'Does e-mailing cold data really cut the mustard? Watch this space.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Information] Email Etiquette: Don’t Sabotage Your Career
    Don’t add fluff or information that isn’t needed. This helps you position yourself as someone who is simultaneously respectful of others’ time and also mindful of keeping them informed. 'Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Information] Email Etiquette: Don’t Sabotage Your Career
    Don’t add fluff or information that isn’t needed. This helps you position yourself as someone who is simultaneously respectful of others’ time and also mindful of keeping them informed. 'Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Information] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    And so without that cause, they may be gathering information to find out what’s out there, but there’s no real reason driving them to change. JANELLE:           Thank you, Skip, for coming today and sharing this critical information. Janelle Johnson is Act-On’s Director of Demand Generation. What did we do wrong? No deal.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Information] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    And so without that cause, they may be gathering information to find out what’s out there, but there’s no real reason driving them to change. JANELLE:           Thank you, Skip, for coming today and sharing this critical information. Janelle Johnson is Act-On’s Director of Demand Generation. What did we do wrong? No deal.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Information] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. 'People don’t like to be interrupted. These opinions are more prevalent in millenials than any other generation.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Manufacturing buyers also use industry and supplier websites to source information. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret. just never thought to niche myself. Freedom!).
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Getting Your Customers Out of Line With a Virtual Call Center
    Caller Information at Your Fingertips Have you ever called into a support line and provided information to an automated system, only to have the service representative ask you to identify yourself again? For support calls, information on the caller will be instantly available and a new ticket can be created from the call.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] The Evolution of the Sales Role
    Although it was an informal role, he could sell his product by manipulating the consumer with an exaggerated and inaccurate description of the product. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    Dealing with an aspect of life close to a person’s heart is no small feat, but there are plenty of ways to create content that can appeal to a person’s need for information from hospital bloggers who understand, not marketers simply trying to convert. 'Reaching The Community With Your Hospital Blog. Healthcare
<< 1 2 3 ... 166 167 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...