• HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] How to Hack a Custom Twitter Background [Quick Tip]
    The most important information (the character and the show information) hangs out close to either side of the tweet, but as you expand your browser beyond that, smaller and less important details appear. 'Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    This can be combined with information about the company to generate recommendations for what to do next. In fact, if anything surprised me during this project, it was how much information could be derived from a relatively small amount of user input. That''s it -- just 29 items, although some do have subitems. Not bad for free.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Sales Leadership: You are the Practice Squad
    Miscellaneous information, some distracting, some valid. 'Sales Leadership: You are the Practice Squad. On every football team you have the team of starters and you have a practice squad, their job is to represent what the competitions offense or defense game plan or playbook might look like. limited description of the existing technology.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your goal should be to inform your target audience, not throw a hard pitch at them. Provide plenty of information about what your firm is capable of and let your readers realize that you’re the best choice. member of the Information Technology Associate of America? 'Did you know you’re being watched? Write well.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Google Authorship Removed From SERPs
    From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. 'On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It’s possible.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] The Myth About Sales Pipeline
    As sales continued to hone their approach, the information was shared with marketing, which then implemented changes to the lead qualification process and standards.  'Most sales managers or Sales VPs will tell you that in order to meet their quota, they must have a pipeline of X.  However, what if this approach was wrong?  it’s still bogus.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] 5 Time-Saving Business Tools You Need to Know
    This is particularly important if you’d like to correct any inaccurate information on your website URL, address, phone number, and so forth. 'Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. All the results in a fraction of the time. And, it’s free.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Messages Nonprofits Can Use to Raise Awareness
    Author information. 'Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Claire Axelrad. Claire Axelrad. Twitter | Google+ | LinkedIn |.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] The New Nonprofit: Better Communication, Bigger Donations
    If you don’t know how they’re reacting, how can you make informed decisions? Robust marketing automation systems can truly double as a donor platform, storing that kind of relational information over many years. Unfortunately, the retention rate of first year donors is only 23.7%. When it comes to fundraising, email is still king.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] One change that dramatically improved B2B marketing results
    Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. 'You can’t rely on your own data. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Are You Ready For the Future of Email?
    Ultimately when it comes to data and emailing, make sure you have complete “profile information.” It starts with us knowing that you’re doing this, and we get that information from the behavioral data. 'Heather R Morgan is an economist, writer and entrepreneur. AARON : Someone recently said, “It’s not inbound, it’s not outbound.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] 10 things you need to know NOW about OmniChannel Marketing
    The future belongs to wearable technology, augmented reality, and advanced filters to help us deal with overwhelming information density , a fourth digital layer. The future belongs to wearable technology, augmented reality, and advanced filters to help us deal with overwhelming information density, a fourth digital layer. ” 3.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Which Works Better for Blog Conversion: A Standard CTA or a Full Form?
    Our forms are long for a reason : More fields allows us to collect more information about our leads in order to better qualify them. 'File this one under Why You Need to Test Stuff for Yourself. Makes sense, right? And it worked! Our post view-to-submission conversion rate increased 4X once when we switched over to the forms. Test Results.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Information] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Find out how the organization is tapping the marketing cloud in conjunction with internal products to automate solutions to age-old problems, leveraging data from smart measuring tools to deliver valuable information to sales teams. 'London calling! View the working event agenda here and check out resources to justify your trip to London!
  • ISCOOP  |  MONDAY, SEPTEMBER 1, 2014
    [Information] Investigative reporting a dirty word in Russia
    For them information and communication is a given fact. You just have to find and combine the right information from official sites. 'Independent voices are being strangled under new Russian laws, Swedish Elisabeth Hedborg reports. Wow – I had merely told a story about a scandal at our local dairy factory in Vologda. Elisabeth Hedborg.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Information] 11 Actionable Writing Tips [+Examples]
    Including them in your blog posts makes you sound smart, informed, and authoritative. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Write in Solitude.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] Quantifying the Value of Social Media Engagement in B2B Marketing
    Information is Power ? Information is available 24x7; it’s social, local, mobile, and contextually relevant. the flow of information with buyers. information exchange, allowing buyers. In a B2B sales cycle, information. or +1 877.762.9727 For sales information, please. Entire content © 2012 Gleanster, LLC.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Information] Google Retires Google Authorship
    “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. 'Google announced yesterday that after three years, the company has retired Google Authorship. Did you use Google Authorship? Why or why not? Share away in the comments.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Information] [Video] How the Social Employee Fuels the Brand #SocBiz
    Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven. 'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. How does this work?
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Information] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    in his presentation, described his first job working as a pool cleaner, and how they struggled to keep track of clients, home profiles, and work order information. Needless to say, we were impressed. . Popular Penguins. The first thing we noticed when we walked in to 1871 yesterday was the T-shirts. And, boy, were these penguins popular.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Information] 7 Tips to Hire the Best Freelance Writer
    You want your writer to deliver great content on time, so make sure you reciprocate by delivering the information they need and paying them on time. Too often, clients withhold information or provide only vague direction, then are surprised when the writer doesn’t deliver as expected. 'Image source. Know What You Want.
  • BIZNOLOGY  |  FRIDAY, AUGUST 29, 2014
    [Information] Location-Based Targeting – what does it really mean for marketers?
    There are a lot of implications for the information provided by location-based technology, some that have consumers on edge. Healthkit’s aim will be to centralize all the health information of its users to one central spot, allowing access by permission to physicians and other healthcare providers. Photo via Flickr on Creative Commons.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Information] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Author information. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. Tammy Kahn Fennell.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Information] Lead Segmentation: Enhance Your Email Marketing
    Don’t waste your time informing past customers about your organization, they already know who you are! New prospects, rather, may need to be informed about your organization. 'After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Challenge/Opportunity.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Information] 6 Psychological Tricks to Help You Nail Your Next Interview
    “Implicit attitudes tend to remain untouched by contradictory explicit information," said Sengupta. 'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Information] How to Create an Effective Video Marketing Strategy
    If you’re like most people, you’d prefer the richer medium of video, since it conveys far more information in an easier, more engaging way. 'Imagine you’re buying shoes and are curious about how they fit or how they look from different angles. Benefits of Using Video. There are other, less measurable benefits to using video marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Information] Conference Attendees: How to Get the Most Bang for Your Buck
    wanted to be a sponge and soak up as much information as I possibly could. 1) The Learner’s Conference Checklist: One of the most common goals for conference attendees is to simply soak up as much information as possible. 'Want to know the best way to waste your company’s time and money? No, seriously. Events networking
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Information] Why You Still Need a Content Marketing Strategy for B2G
    The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. Content marketing principles transcend industries and enable you to be the hub of information in your niche.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Information] Market Basket Boycott Has a Happy Ending
    It was very easy to focus on the top-level stuff, such as how the employees used social media to keep each other, the media and customers informed. 'Rainbow from Market Basket parking lot. c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. And, I had a front row seat!
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Information] Why marketing is more important than sales
    With more information available than ever before we now research every single purchase and with more and more of the transactions taking place online. 'Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Information] Security Breaches in Healthcare: How To Protect Patient Data
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. To uncover ways you can help protect your patient data and prevent security breaches in healthcare, we interviewed Jay Ketchaver, Manager of Information and Technology and Security for Fathom Healthcare.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Information] B2B Marketers still struggle with lead nurturing
    The tone of the messaging needs to be informative and helpful, instead of sales-y.  Ask for a response, to collect additional information and feedback, always moving toward that qualification stage.  The Bizo study reveals some intriguing issues for marketers today.  This is a mistake.  See the attached chart for an example. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Information] 6Sense Finds B2B Prospects Using Web Site Activities
    It’s important to clarify that 6Sense doesn’t receive individual contact information from its Web site partners; instead, Web site data is aggregated by company. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Information] How to Drive Traffic From Social Media Contests
    Author information. 'Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Information] The Marketers First Virtual Event – Are You Ready?
    Discuss trends in marketing, find experts on any topic, and exchange contact information (or add one another on LinkedIn!). 'Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Information] Step 3: What you do when a visitor to your website is NOT ready to buy?
    The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust and when he or she is finally ready to buy, she turns to her preferred supplier – you! Content Marketing – to nurture leads, you need to share information of value to them and that means good content.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Information] Behind the Profile: 7 Tips for Doing an Interview
    You want your story to inform and perhaps inspire readers. 'We all know a natural storyteller, someone who recites entire conversations, does imitations, and describes how everything felt and looked and smelled. Ask what happened and you get the full play-by-play. But most people need encouragement. Do the interview in person or by phone.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Information] How to Develop an Unforgettable Voice in Your Writing
    We are engaged in a cycle of communication whereby each of us gains information from the other. The challenge for me was that I had to receive your information beforehand by becoming familiar with your site. 'To be a successful writer, you must possess an unforgettable voice. Cultivating a voice isn''t easy, but it''s possible. IMPACT.
  • MARKETING ACTION  |  THURSDAY, AUGUST 28, 2014
    [Information] Choosing the Right Colors for Effective Emails and Landing Pages
    Use not only different colors but also a combination of different shapes, positions, line types and coloring patterns to convey information in multiple ways to all users including those who cannot distinguish differences in color. 'Color is powerful – it can communicate emotion, draw attention, set a mood, and make a statement. Oh, Canada.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Information] Your Leads Are Annoyed With You: Here's Why [Data]
    63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy. But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Information] How to Identify Buyer Personas for Professional Services Marketing
    Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Whether they are ready to purchase now, or some time in the future, they are arming themselves with information and looking for trusted resources.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Information] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    This ability to look at not only the last touch point of leads but the first as well gives marketers a broader scope when analyzing leads and their behavior, making it possible to make more informed marketing decisions. According to analyst firm BIA/Kelsey, 30 billion calls were made to U.S. It’s called clickstream reporting. Prove ROI.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Information] 5 easy copywriting rules for your content strategy
    Excited about sharing new information? Be sure that you have enough information and insight on your topic to speak with authority or raise questions worth considering before plunging in to write about something that was heretofore unfamiliar. 'Quality content includes many ingredients. Your tone. Bantering? Concerned? Not a copywriter?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Information] 3 Highly Effective Word-of-Mouth Marketing Tactics
    ” For more information on creating a compelling brand story, see our post on finding your brand’s content marketing narrative. “The way they manage the information and the service they have in delivering the wine makes me incredibly loyal, and I advocate them to everybody. Creating shareable content on your website.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Information] New Strides Made in reddit Advertising Features
    Author information. 'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Jesse Aaron. Jesse Aaron. |.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Information] 5 Writing Tips to Drive Your Readers to Action
    That’s why any blogger worth his salt knows that by being conversational in a blog post (using personal pronouns and an informal tone) you’ll be able to connect with your readers and they in turn will get to know you and your business better. 'Image source. But driving your readers to action isn’t as easy as it looks.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Information] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    For the analysis, we need to create a data set containing new wins with the following information: Lead creation date (or Open date if it is more applicable to your business). Hope this information is useful for your marketing planning purposes. 'Cohort analysis is an often-overlooked area of marketing analytics. Lead to Win Velocity.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Information] The Anatomy of an Optimized Blog Post [Infographic]
    4) Relatively Informal Language. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. Bloggin
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Information] How To Chop Up Your Webinar Content
    Rather, contain useful information relevant to the topic at hand. When our webinar is complete, we start digging into the full hour of insights, data, and best practices and repurpose that information into multiple supporting assets, including SlideShares, infographics and blog posts. And she loves helping them do it. Social Media.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Information] The ABC’s of Great Blogging: Be Original and Offer Insight
    You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Information] No Time for Blogging? Think Again!
    If there are concepts or topics that don’t have a home on your website, a blog is a great place to store this information. Not every blog post has to teach your customers something or has to offer ground-breaking information. 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do!
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Information] 20+ Metrics for Measuring B2B SEO Performance
    If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. You can find the complete curriculum, information on instructors, and registration here. Search Engine Optimization Fundamentals. Organic search engine traffic.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Information] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    Right from the early stages of research, comparative analysis of available options and extensive information gathering, buyers are independently, self-navigating through the buying cycle. If you enjoyed this post, please click here to join our email list to receive blog updates and information about B2B lead generation. And they do.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Information] 5 Ways to Create an Engaging Customer Experience
    Author information. 'Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. LinkedIn |. Customer Experience Marketing
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Information] How to Get People to Read Your Entire Blog Post
    As a writer, I’ve held back some important information until this critical point. 'Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. Clicking the “publish” button gave you a huge sense of satisfaction. Hypocrites!
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Information] Breaking Silos: Help Spot Errors Before They Cause Problems
    The reason: The user’s experience runs across all touch points of a brand and requires that other people, in addition to an information architect or a UX engineer, be involved in the planning stages. In the interactive space, however, the industry functions a bit differently, and great creative solutions grow with collaboration.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Information] How to Promote Your Social Contests to Lure More Subscribers
    Author information. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn’t work, despite your best efforts.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Information] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Facebook, on the other hand, played the advertising game right, as it uses the information it has about you to create relevant and targeted ads. 'Guest post by Ariel Applbaum. Historical Lessons. Lessons. billion users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Information] The business case for content marketing consistency
    Even re-tweeting great information and links is an example of micro-content that can keep you connected in a consistent way. 'Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. She was such an impressive young woman. She would never say a word.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Information] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Enter the contact’s information. Click Add More to add additional information fields. If you want to add more than one email address, phone number, or any other information, click the plus icon   in that section. Get more information from Microsoft Outlook support. Add the email address and any other information.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Information] The New Reality for Architecture, Engineering and Construction Marketing
    These newly minted decision makers and influencers are consuming information differently. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. With some reflection time, I’ve internalized the conference theme of “power: play.” Diversity grows.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Information] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    In link format, users see additional information about a link like a headline and meta description. Photo posts with the URL in the caption don''t display that information. 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Social Media
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Information] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    More often than not, secure sites require the entry of some of your personal information. In order to protect this information from hackers or other insidious spam bots, a site can be set up in a “secure way” that ensures that users are communicating with the authorized owner of the site. What is HTTPS? SEO Concerns About HTTPS.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Information] Content vs. SEO: Which is More Important?
    Social media has changed the way in which information is spread. 'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Industry / website niche.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 25, 2014
    [Information] 5 Benefits Every B2B Data Provider Should Have
    good exercise to test the data you have is to not only determine its accuracy, but also determine if your list provider can append the information as well refresh it. 'If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Here is what I find to be most crucial: 1. Delivery time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Information] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    which information flows. They can use such intelligence to empirically inform (sometimes even automate through algorithms) how they provide service, market to, and interact with individual consumers based on their unique histories and preferences. Marketing is about to get a whole lot more complicated. Enter Big Data.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Information] 10 lessons on Walmart’s social media strategy
    By having a number of Twitter accounts, Walmart aims to provide information on Walmart’s major activities and initiatives – from sustainability to diversity, from healthier foods to charitable giving. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Information] Psychological Triggers in Email Marketing for Social Media
    Author information. 'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Wade Harman. LinkedIn | Pinterest |.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Information] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Interactive content can help you slice and dice this information into bite-sized, consumable pieces. Here’s how these three benefits break down: 1. This:  .
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Information] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    However, one theme of all these headlines is a basic tenet of good headline writing: their employment of the information gap theory of curiosity , put forward by Dr. George Loewenstein of Carnegie Mellon University. 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Information] Coming clean on Facebook reach
    'Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? challenged him — Why write an article that seems to be so counter to the facts? The truth about Facebook reach. Super.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Information] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    If you sell kitchenware, someone with a family will have different questions, information needs, and interests compared to a college student. 'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first."
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Information] The 5 Step Formula for a Perfect Blog Post
    Instead, find a way to present information in a unique light. 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Content is broken up with subheaders. Use them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Information] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    This final case study is about how a drug information provider for health IT companies leveraged the knowledge that its conversion rate was much higher with already engaged prospects, so the goal was to increase ROI by focusing on what the team called “known” contacts. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2014
    [Information] B2B Marketing Content Must Address "Soft" Factors
    You see, the business executives strongly agreed that as information grows and decisions become more complex, they are relying more on those "soft" factors to decide the way forward, including the vendor's culture (53%) and reputation (70%). These traits can tell us a lot about how to structure content to make it more appealing.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Information] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    Without the proper handling and information delivered to Sales, your reputation for facilitating quality sales engagements can be in serious jeopardy. Use marketing data to inform your sales team of the lead’s particular interest (their soft spot) ahead of time so they can be prepared to address and take advantage of the opportunity.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Information] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    Here are some suggestions for how to do that: Visual – Visual people process information through their eyes, and are therefore drawn to content types they can see, such as infographics, videos, and SlideShares. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Information] In content creation overload? Here’s what to do.
    Maybe you can add additional information and enhance the readers’ experience. Writing short “why you should read this now” summaries fleshes out your post and gives your readers more information. Many prospects require additional education before they can make an informed buying decision. Create an ebook.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Information] 5 Marketing Lessons Learned from marketing Find New Customers
    There is no other way to get that useful information. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. Stop Selling. When the World Zigs, You Zag. Face it.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Information] 32 Blog Post Ideas for Your Next Article
    What are your go-to sources for high-quality industry information, statistics and research? 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Winning Tweets.
  • ENGAGE  |  FRIDAY, AUGUST 22, 2014
    [Information] For the NFL, a Good Problem to Have (Part 2)
    Mr. Waller, sir, I’d be happy to supply you with my contact information 'When we left our hero —National Football League CMO Mark Waller—he sounded like a man drowning in a sea of content. . We have a responsibility and desire to tell the story of the past,” Waller told The New York Times. Ed Neal broke my nose seven times. Yes, that’s right.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Information] A Brief History of Marketing Technology (and Social Media Marketing)
    Once you understand this information, you can create targeted campaigns for lead types in order to generate sales more effectively. 'Up until the Industrial Revolution, all goods were made by hand. In order to learn the trade, a person would have to spend years as an apprentice and work for free to become a full-fledged tradesman. Hargreaves.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Information] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    That means that their minds are crammed with interesting information, and with so much on their plates, they may not always be the most organized speakers. 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. When to Use Their Voice. 1) Main ideas. Your opinion is moot, and therefore should be mute.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 21, 2014
    [Information] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
    Visit the 2014 Markie Awards page for submission details and information on previous winners. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie Awards submission deadline has been extended to Sunday, August 31.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. What does that tells us about the difference ways they relate to and gather information?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] What Are Attribution Reports? [FAQs]
    By using this information, they can then make better-informed decisions about where to invest their time and resources. Attribution reports pull that information together to show the number of times a blog post is viewed before the conversion. 'A marketer''s job isn''t easy. So how do you do that? What Is an Attribution Report?
  • FATHOM  |  THURSDAY, AUGUST 21, 2014
    [Information] In Healthcare, You Are Your Keywords
    Once a user graduates from the research phase by finding some general information, they then move into the consideration phase. We like to use MyWebPosition , as our initial ranking tool, as it gives a lot of reliable information regarding current rankings. As they say, “you are what you eat.” Healthcare
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Information] 5 Ways to Boost Inside Sales Training Reinforcement
    Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Role Playing.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 21, 2014
    [Information] The 3 Most Important Things I Learned as an Intern at Sonnhalter
    While observing these meetings, I wanted to be well informed and if needed, participate in the conversation with confidence. With this kind of preparation, I was well informed and ready to learn new things. Each day is full of new information and writing it down helped me commit it to memory. Research skills are important.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. What’s the difference between updating and claiming? ” 5. Website.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). Social Media Examiner. We Are Social.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] How to Become the Best Blogger in Your Niche
    What will the reader do with the information? You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. 'Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.”
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