• AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • SCRIBBLELIVE  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Cocktails & Content [San Francisco]: What We Learned from Our Panelists
    The customer journey needs to inform all content decisions and strategy. On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Rich Pearson  – SVP Marketing and Categories @ Upwork.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Is This the Next Step in Marketing Automation?
    In my opinion, most of these posts give very little practical information about how a B2B company can start to effectively put together a solid strategy. Friday Five , a curated collection of five recent articles on one topic. This time it's all about Marketing Automation. Personalized Videos: the Next Step in Marketing Automation.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Data Security: Spotting a scam before disaster
    million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. Data is everywhere, and as long as it’s out there, hackers will try to get it. Data shows the average consolidated total cost of a data breach grew from $3.8 Like this post?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] How to Plan & Execute Effective 'Welcome' Emails
    For starters, subscribers are not searching for information regarding a specific topic, rather they are interested in certain products and receiving up-to-date information about new releases and discounted offers. How successful are your 'welcome' emails? Let's get started. How to Plan & Execute Effective 'Welcome' Emails.
  • KAPOST  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] The Future of Content Marketing: Here’s Where We’ll Be in 2020
    Your audiences are likely dealing with a combination of information overload and too few hours in the day. The marketers who are able to make a difference are in a strong position to reach their audiences with personalized, relevant information. The world of content marketing is bursting with energy. Content agencies are flourishing.
  • ACT-ON  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Is It Time for a Pay-to-Play Email “Stamp”?
    Now for full disclosure, I don’t possess any insight or information that would lead me to believe that a pay to email (token, stamp, tax, call it whatever) is on the horizon. One moment, didn’t we already try this: Goodmail ? We did and it didn’t work. With the recent acquisition of Yahoo! Consider this. Napster changed the culture. ”).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] How Building Tools Can Generate New Leads for your Agency
    This gives us a significant amount of information and insight into the current SEO performance of a prospect’s site. You need to define an action which gives you enough information and a clear follow up path. But what if you could build something new to give your clients an advantage? But Why Should You Build Your Own Tools?
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] What You Gain (and Lose) With Ungated Content
    They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand is a transaction. For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] 3 Rules for Creating Branded Content About the Election
    In most cases, it’s not meant to inform the public in a strictly journalistic fashion. Give your audience information that they need, and nothing else. Once you’ve nailed the best angle for your election content, then comes the work of choosing what information to include and how to present it.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] The Ultimate Guide to eCommerce Lead Generation – Opentopic
    – Lead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc.
  • EMEDIA  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Best of Series: As Seen on LinkedIn
    These LinkedIn articles will keep you informed as you wrap up the year. LinkedIn Pulse has become an excellent resource for B2B marketers. This article discusses some of our favorite Pulse posts. Blog Social Media Best Of Marketing/Sales Management Content Blog Post Audiences Homepage Resources
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Marketing Minds Series – Kickoff – Share Your Mind
    Each individual holds a unique experience, made up by knowledge, skills, tools, and behaviors. I’m hoping to capture some of these unique stories and experiences to better inform us all. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Marketing Minds
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Keep Your Customers Coming Back in Times of Content Overload
    As Director of Social Marketing at Citrix, Justin Levy has succeeded in not only working with Wikipedia on ensuring an accurate and informational page, but also in balancing the need to push out content without overwhelming the audience (both internal and external). Joining us is simple. Choose a Content Pros podcast and press play.
  • READYPULSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] 4 Keys to Launching a Successful Influencer Marketing Campaign
    Making the conversation two-way will help you build a foundation for a solid relationship and make certain the information that’s distributed makes sense for both the brand and your influencers. Influencer marketing focuses on key individuals rather than a target market as a whole. Find the Right Influencers. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Cross-Channel Orchestration: Customer Journeys Done the Right Way
    Marketers who use the Orchestration Canvas can do everything from a simple A/B test right up to more complex multivariate tests that help a marketer make informed decisions about what customer experience makes the most sense. The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great.
  • VIDYARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] The Most Popular Types Of Videos On YouTube [Infographic]
    YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network  one of the largest sites in the world and a goldmine for socially-savvy digital marketers. So how can marketers ensure that audiences will be receptive to their YouTube videos?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] What Wikipedia Doesn’t Tell You About SEO Techniques
    With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. If you haven’t, I suggest the buttered cat paradox. Different SEO Techniques.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!
    In addition, prospect databases usually lack critical opportunity information including the following: Current "pain" or challenges at the company. When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over?
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Email Marketing Best Practices: Testing Your Emails Before Hitting Send
    Have you ever emailed (or Tweeted) a company when their links didn’t work, or received an “Oops” email after a company sent you an email with the wrong information in it? Editor’s note: What does it take to put together an email? ” We all have some experience with email not working the way it was supposed to.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Need a Reason to Celebrate?
    The Customer Service Group sponsors the official Customer Service Week program, providing information, support materials and inspirational stories from service and support professionals across the country. I happen to have a great one: It’s National Customer Service Week! Never heard of it? The U.S. Get creative.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] How to Run a Lean, Mean, Nonprofit Marketing Machine
    Infographic with post information. Select how you want to repurpose it by aligning with behavioral triggers that will send an automated email series or become critical information in the email series itself. Some clichés are clichés for a reason. Everyone needs to do more with less. This doesn't mean squashing creativity. Relax.
  • ACT-ON  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy
    We help businesses expand their use of video content around marketing and sales; track and analyze their video to better understand what’s working and what’s not; and also better understand their viewers and be able to understand who is actually watching, how long are they engaging and use that information for better business insights.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Lead Generation Metrics You Should Be Aware Of
    You need to have the right information about your business to develop well-informed decisions that increase your chances of success. An effective lead generation strategy operates on a foundation of data, not guesswork. The post Lead Generation Metrics You Should Be Aware Of appeared first on Marketing Insider Group. Content Marketin
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] 5 Classic Debate Techniques To Help You Nail Your Next Pitch
    At least it lets the prospect know that you heard them, you understand where they're coming from, and you're interested in getting them the right information. 5) Remember that your "judges" are human. You might be asking, "What the heck does debating have to do with pitching prospects?". A lot, actually. Pitches are similar.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Barbara Winters, HG Data’s New VP of Marketing, Discusses Strategy, Branding and Messaging
    Or is it because Internet access makes so much information available? After more than a decade in marketing leadership at Intel, including branding, campaigns, and market research across both consumer and B2B audiences, Barbara Winters joins HG Data as the new VP of Marketing. Barbara, thank you for making time for us today. Sales is tough.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] 4 Questions You Need to Answer Before You Create a Content Plan
    Identify channels where your target audience or personas already seek information relevant to your product and brand message. Identify the intersection of topics your brand can own—be it entertainment content, educational and informative content, or utility content—and what your audience seeks. 4. How are they talking about food?
  • PFL  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Near Field Communication & Direct Mail
    Near-field communication (NFC) technology allows you to embed information into print materials, making them truly interactive. NFC brings print technology into the modern era, making it dynamic and expanding the amount of information that can be shared and the ways in which consumers can interact with brands and services.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] What is Account-Based Marketing? Everything You Need to Know
    If you’re already doing ABM, skip down for tips, examples and information on ABM measurement. Indicators like key contacts interacting with your website, bottom of the funnel touchpoints, total number of contacts engaged, and recency of touchpoints, are all used to inform the score. This post is for you. Sales and Marketing Alignment.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Forecasting Best Practices: A Sirius Perspective
    That historical information helps refine a more data-driven model for projections. Reps have never seen a deal that they can’t win. Joe Ort knows this all too well. He has been in sales at SiriusDecisions , which empowers business leaders to make better decisions, execute with precision and accelerate growth. Joe Ort. Greater transparency.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Ask a Content Guy: How Do I Monetize My Content Marketing?
    This belief informs our own content strategy, guiding us in the right direction. As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It turns out they’re not. sales rep.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    For more information and best practices on how to optimize a blog post click here. 2) Increase blog ranking with external links. Social sharing outreach - Don't have the contact information you need for an email? But are they bringing in traffic? So what can you do about it? Get that post to rank well organically! Bottom of page 1?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] How B2B Vendors Can Generate Trust and Credibility With Their Website
    This includes: Complete contact information, an updated About section or company information, and a summary of the products and services your business offers. Is your failure to display pricing information on your website losing you sales opportunities? What do B2B buyers actually want from your website? Test your assumptions!
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Short-form & Long-form: Where They Fit in Your Content Strategy
    Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. How to Ensure Long-form Content Educates and Informs. Search engines, specifically Google, reward high-value, educational and informative content by ranking them higher on search result pages. Pithy observations. Show off. 
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    The problem that many large hospitals and healthcare systems run into is not knowing what information to pull or how to combine it across different channels, people, and/or departments. For a while now, the steady digital marketing mantra has been “Content is king.” And above all, a content strategy should not be created in silos.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Pubcon Preview: Content, Media & Site Reviews
    Once the social team has performance metrics to report for that piece of content, they can funnel that information back to the content and search teams so they can adjust their respective strategies accordingly. The fall tends to take the team around the country and this year is no exception. Which ones? Glad you asked. Heading to Pubcon?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Why Video Is The Answer To Employee Communications Teams’ Prayers
    Have you stayed away from video because you’re afraid to put confidential information on YouTube? So if some employees are based in regions where access to YouTube is banned or limited, they can still get all the vital information they need. What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. The bonus?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?
    The most common mechanisms used today to encrypt the sensitive information you send over the Internet rely on how difficult it is for conventional computers to figure out the key necessary to decrypt it. Yup, that’s the future hacking your present. As Ron Weasley would say , “Can we panic now?” ” Well, not yet.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Your Holiday Marketing Wrapped Up With a Bow — The 2016 Everything Holiday Resource Center Opens Soon!
    These comprehensive guides will provide you with all the information and strategies you need to engage your business’s target audience and drive sales during this crucial time of the year. Prepping your business for the busy holiday season doesn’t have to be a daunting task. Email and social media marketing how-to’s.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Going Global in Marketing Involves More Than Just Translating The Words
    Formal or Informal Translate everything! ” One measure of tone is formality or informality. When being sold to, most people enjoy formality or informality based on the country they grew up in and the kind of advertising they’ve internalized. Globalization is key to Modern Marketing. This is a matter of tone.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] A Brief History of Facebook Marketing
    Facebook was easily capable of mining profile data and targeting cheerleaders for this purpose, which opened the floodgates in the marketing industry for how brands could be using information explicitly provided by users to their advantage. broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief. Like*. Love*.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Introducing the Single Page Calculator: SnapApp September Release
    Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page. In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] New Vidyard Interactive Player Makes Videos More Engaging
    Lead Capture: Add a fully customizable form to any part of your video, and the information entered and detailed analytics about the viewer’s engagement will be pushed directly into your Marketing Automation Platform. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Ask the Experts: Delivering a Consistent Customer Experience
    The belief is that we’re living in a world of the informed buyer, where the prospect knows about your business and products far before they fill out the Contact Sales form. Customer experience. The two words that haven’t stop buzzing in our ears since 2015 with no signs of slowing down. What does marketing have to do with effective CX?
  • CEROS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Lessons in Design and Marketing Innovation from the Early Days of Nike
    With a revolutionary product and a stellar piece of informational companion content, Bill and Phil had themselves a winning formula just before the fitness boom was about to hit in the late 1960s and early 1970s. Happy reading! Everything you need is already inside.”. Bill Bowerman, Nike co-founder. His name was Bill Bowerman.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Content Marketing Takes a Turn for the Better: New 2017 Research
    Also, keeping your management informed of progress helps everyone stay realistic — and committed. If you were able to join us at Content Marketing World  — or have been following some of the coverage — you know that the tides are turning. To what factors do marketers attribute this increased success? research Click To Tweet. Click To Tweet.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] How to Speak the Same Language as Your Marketing Audience
    We’ve moved beyond the Information Age and are now in something yet-to-be-named but more advanced. Tie together the personas, the problems, and the phrasing to plan clever, kicky – and informed – copy that illustrates how your product solves problem X. Who are you writing for? Do you know the buzzwords they use every day? Start there.
  • 3D2B  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Channel Partner Marketing: How to Support Partners and Increase Your Revenues
    Using professional telemarketers, however, you can design a follow-up program to collect more information about leads, gauge prospects’ interest and discuss their specific needs. Collect additional information that can help channel partners close the deal. But what are you doing to add value to your channel partners’ efforts?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] How to Build a Social Media Army
    The key with this content is to provide customers with a compelling enough value proposition so that they are willing to give you their contact information. The idea behind premium content is to market the information as “exclusive” and to convince them that the content has a higher value. Training your team. Working together.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Facebook Live Almost Died. Now It Could Rule the Media World
    The platform has become a place where you broadcast updates to everyone in your life, not share information only with close friends. On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The future.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Everybody has a plan — until they get digitally disrupted
    Informed decision-making. The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” ” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” ” Digital will disrupt your business. An industry insider or an industry outsider?
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Announcing Vidyard’s New Interactive Video Player
    We’ve also made it even easier to gather the information you want from your viewers. The information the viewer enters, as well as detailed analytics about the viewer’s engagement levels and behaviours, will be pushed directly into your Marketing Automation Platform. He knew I had seen too much. Finally that day is here!
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Ranking Our Top 10 Blogs from the Summer
    Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. It’s been just about a full month gone by since the unofficial conclusion of summer – the kids have returned to school and everyone’s back on the daily work grind. But let’s remember some warmer times, shall we?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] The Hashtag That Could Tilt the Marketing Automation World
    Because he doesn’t have access to this information in the customer resource manager or marketing automation platform (MAP), this integration is valuable for him. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. According to Litmus , in the past 12 months, 50.6
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] How to Make the Most of Your To-Do List: 7 Styles to Try
    But thanks to cloud technology and the ability of calendars to merge together in one place -- like iCal or my phone's calendar software -- I can have all of this information on a single platform. In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We are a to-do list family. His answer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] The One Thing That’s Better Than Knowing Your Customers
    Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Surveys.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Why Your School Should Move Away from Purchased Lists
    For more information on how to build lists from scratch, check out out ebook From Stranger to Student >> Look at the contrast. Bought lists suck because they usually have inaccurate, old information. We're not just talking about a lack of information or inaccurate information you'll find on a purchased list.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] 9 Types of Interactive Content for Innovative Lead Gen
    The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. This quiz from BrightEdge doesn’t ask for participants’ information until the very end of the quiz. Or to help your sales team gather more information about a prospect. 2. Videos.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Users are consuming more content than ever on social media networks, and content creators will have to shift their publication strategy to meet their audience where they’re gathering information. 3) Intel. That was a lot of information. It keeps things interesting. What content types do readers want to see more of in the future?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] Five Content Marketing Tips for B2B Success
    The next key is to strike a balance between providing useful, informative content and promoting a brand and its products. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information] 10 Common Phrases You Should Stop Using in Client Emails Immediately
    When communicating over email without the aid of body language and tone, it's important to convey information in precise, detailed terms. The additional information will help assure the client that you know exactly what's wrong, and more importantly, how to fix it. Think your email skills are strong ? Think again. In reality? Maybe.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Information] Selecting a Budget-Savvy Marketing Agency
    They would then use this information to create at least three scenarios that can be used to project both budget needs and expected results. Selecting a marketing agency based upon budget does not mean that you should choose the cheapest. Where will you be in five years? Scenarios could include: Lean Marketing Plan. Target Plan. Stretch Plan.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Information] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Those using search engines are typically actively searching for information, while those visiting a Facebook homepage are likely more interested in being entertained by friends, family, and curated content relevant to their interests. Facebook and Google. Can you think of two names more synonymous with success in the tech industry? Blog Fee
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 26, 2016
    [Information] The Perfect Close
    especially enjoyed how James takes the reader from sharing  information on his personal sales background (helps everyone relate to the challenges in selling)  to  research on High Value Selling vs Lower Value Selling and how the closing process and the sales process must change with high value offerings with levels of success up to 42%.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Information] ScribbleLive Spark: Learn More About Your Audiences With Polls
    In turn, this information equips you with the know-how to create content that is customer-centric and relevant to your target reader. TL;DR. In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audience and their interests. Why is this? What / How.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2016
    [Information] Why A/B Tests Are Just Part of the Story
    Only the real user behavior gives you information on how your website is perceived by the user and what your users really experience. Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. Do You Ask the Right Questions? Testing & Optimization
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Information] IBM World of Watson – Overview
    – World of Watson incorporates the kind of information you gained from IBM Insight — the tools to get the best out of your data — and raises the game. Read the original article: www-01.ibm.com. The post IBM World of Watson – Overview appeared first on Opentopic. Brands & Marketers
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Information] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    If a contact clicks through, the system doesn’t just capture his or her information—it also tracks the behavior. Your marketing and sales team can then devise more personalized campaigns around that information. At most companies, improving lead volume, velocity, and value falls squarely on the shoulders of marketing teams.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Information] How to Get People to Actually Listen to You
    Then, once we receive and interpret auditory signals, we follow a series of steps that consist of recalling, evaluating, and responding to the information we consume: Source: Matthew Edward Dyson. Make it informative and interesting. Remember -- make it informative and interesting, but also make it true to yourself and your brand.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Information] 5 Key Differences Between Email Marketing and Marketing Automation
    Static Information vs. Dynamic Lead Scoring. Email marketing tools know only the information about your leads that you provide, which is often just contact information. Your business is getting traction. You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Information] 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
    When McDonald's removed antibiotics and artificial preservatives from their chicken this year, they wanted an ad campaign that not only informed consumers about these changes, but also tapped into nostalgia surrounding their famous nuggets. Nostalgia marketing is the advertising equivalent of comfort food. Atreyu exclaims. told Adweek.
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Information] Why Businesses Need Marketing Qualified Leads
    Every company’s lead scoring criteria is unique but typical ways to develop a system include analyzing your current and prospective customers’ business/industry information, interests they’ve shown, and their activity levels regarding your branded content. In marketing and sales, we’re always on the lookout for leads. Conclusion.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Information] 6 Easy Ways to Predict Content Marketing Trends
    For storytellers and content creators, this information can be invaluable in creating an editorial calendar that sets your brand apart. 2. Not only will this information help you extrapolate on the future of your industry, but it will help position you as a primary source and authority for that information within your industry.
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] The Nurture Executive Forum: Uniting Transformational Marketers
    Topics that will be covered include understanding marketing best practices, launching integrated marketing, understanding data collection, using data to inform marketing, and learning how to grow rapidly as a marketing team and as an organization. “Nurture is the end to end customer experience, across all facets of the relationship.”.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] Personalization Without People?
    The trouble is, a lot of your customers don’t like the idea of sharing their information with you – what exactly are they so afraid of? Findings by Boxever  have shown that attitudes toward personalization and privacy are complex, and there are a few reasons why many of them are so against sharing their personal information with companies.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] Winning B2B Email Campaign Keeps it Simple
    They just offer free information on how to be successful. In B2B email marketing , does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives action. To me, this is a campaign that works. But they didn’t. Unlock?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    When a candidate comes to your site we want to guide them to either the search jobs page we want to guide them to the contact page want to guide them to a conversion page so we can capture who they are because at a high-level they’re just a number until they actually give us their information and become a user on that website. Maybe?
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Make sure that your blog is offering useful information first and foremost, and then figure out ways to organically tie it back to whatever you’re selling. You might write a post like “5 Ways to Tone Your Arms and Chest” and while you are doling out valuable information, you also link to some of your equipment that will get the job done.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] Socialize your videos for business development
    Buyers crave the information and new ideas that your subject matter experts can share. If it’s a video for business development,  its only goal should be to get the viewer to seek more information. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Use Video to Activate Other Media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] How to Run Marketing Better with Effective Budgeting and Planning
    When you’re asked how your marketing plan is contributing to revenue growth, you want that information at your fingertips. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. But, and it’s a big but, how do you decide what initiatives to undertake?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] How to Create Content for Your ABM Strategy [Infographic]
    Where do they consume information? Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. And that’s where content comes in. What do they care about? Understand What Exists.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] SnapWrap: On Writing, Building a Team, and More!
    Pepsi won the taste test, but a piece of information essential to the test was not mentioned. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] Voice Search Strategy: What Marketers Need to Know Now
    So how should marketers be thinking about it -- especially when information and research are still limited? Those numbers, says my colleague Matt Barby , show how voice search “is changing the way people find information." A main point of voice search is to get an answer immediately, without actively searching for it. That's great.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] This Content Marketing Stuff is Getting Complicated
    So we’d always start with the content operations assessment to inform which one of the modular workshops is best suited. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers. Sales go up.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Information] 7 Things You Need to Know About Optimizing for Mobile in 2016
    Visit Schema.org for more information on the structured data options available for your site. Google’s Search Console provides information about your mobile performance such as the number of clicks, impressions and the click-through rate of your mobile search results, as well as the mobility of your site and any issues associated.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] More Than Automating Emails For Marketing Automation
    Once you have your strategy established, and your buyer personas identified, you can technically set up your MAP to identify who is engaging with your organization, where they are in their buyer journey, and what type of information to deliver to them next to guide them down the correct path.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 8 Roles You Need to Build an Ace ABM Team
    Using that information, salespeople can decide which accounts are ready to move forward, and which ones still need time in the nurture/outreach process. [4] The Content Ninja(s). Ready to stack the deck? There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] Check us out in Gartner’s 2016 Market Guide
    When shopping around for a sales or marketing solution, it’s important to have reliable information. You want to make 100% sure you’re investing in a technology that fits your team’s needs in the short and long term. – Solutions can be divided into marketing solutions (top of funnel) and sales solutions (middle and end of funnel).
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] More Than Automating Emails For Marketing Automation
    Once you have your strategy established, and your buyer personas identified, you can technically set up your MAP to identify who is engaging with your organization, where they are in their buyer journey, and what type of information to deliver to them next to guide them down the correct path.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 50 Facts about online consumer behavior not to ignore
    96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Capitol). Consumers spend an average of 79 days gathering information before making a major purchase. (GE Capitol). FINDING YOUR AUDIENCE. Conductor ).
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] Email Design: Let’s Get Typographical
    Comic Sans: This casual, non-connecting script inspired by comic book lettering is common in informal documents and children’s materials. As an example, you may choose to use one font for your information-themed newsletters, and another font for fun sales or special offers. broad range of enthusiasts (font geeks?) Accessibility.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] Lead Liaison Gives Customers Exactly What They Need
    This valuable information is then added to the visitor’s profile, forever capturing a person’s interest and making their profile even more robust. Sales teams can then use this information to hyper-target their efforts, leading to more closed business. For more information, visit [link] or call 1-800-89-LEADS (895-3237).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Big conferences can be overwhelming—from all the people to information—so I hope this list helps you create a fun to-do list of important stuff to do and see. Author: Elaine Ip So much to do, so little time. Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Sessions. Reserve your seat now.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] How to Make Your Job Descriptions More SEO-Friendly
    To make sure that important pieces of information don’t get passed over, orient your job titles so that the most relevant words fall within the scanning window of the first 1-2 words. [The following is a guest post provided by Glassdoor.]. Nowadays, it’s no longer enough to simply write a compelling job description and hope for the best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] The disconnect between social media popularity and business effectiveness
    Let’s say you do a web search for information on the best way to grow tulips. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. You can automate just about everything.” ” Reflecting on this, it’s true. What is true?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 4 Steps to Get Started with Marketing Automation
    Maybe your goal would be to get more conversions (a number), or to have traffic convert at a higher rate (a percentage) Try creating really good landing pages that offer something a visitor would be willing to trade their contact information. No more quilting together information about a campaign from a bunch of different information streams.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Information] What Is a Content-Enabled Campaign?
    What lead information do we need to ask for? The goal is: Ensure that the content is creating a two-way conversation – not a one-way information dump. Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience.
<< 1 2 3 ... 197 198 >>