• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Information] Organizing the Sales Effort
    'Optimism is on the rise in the A/E business as 2015 holds promise of continued improvement in economic conditions. Some seem to think that a return to normalcy is just around the corner. But count me among the skeptics. The growth in new business opportunities is certainly welcome, but the competition for work isn''t easing up. Where to start?
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Information] The Secret to Success for Manufacturing Websites: Foundation Pages
    Consider adding information about employees and management , and providing links to social media profiles and other web properties. Include photos of the products that use the specific material, descriptions of the benefits of using that material, and any other necessary information. Go check him out! ABOUT US. PRODUCTS. SERVICES.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Information] BYOD: A Building Block of the New Mobile Office
    Automated Call Distributor : Operate seamlessly as one team regardless of location or device by using a call management system to easily monitor call activity, provide agents with caller information, and integrate with your CRM or help desk systems. And this number will only grow as Gen Y continues to expand in the workforce. 34% of U.S.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Information] 2015 : The Influencer Marketing in the Digital Age
    They recognize the strategic impact of influencers in social media and are integrating content into their marketing budget. […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Leaders now understand the importance of using content to stand out. Social Media Influence
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Information] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    We consume more information in a day than our ancestors did in a lifetime. With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. It was the next big thing back when people used AOL. However, it does continue to grow and evolve; driven, in many ways, by changing consumer demands.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Information] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    prime opportunity to capture lead information is allowing visitors to preview a box based on their preferences. With this type of guide you can provide detailed information about your most popular products including their origin, why they benefit the consumer, scientific facts and data, and best practices on how and when to consume them.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Information] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. Because the sales reps have the lead’s detailed activity history at their fingertips, they can begin with a warm, informed conversation – not a cold call. Sounds great, doesn’t it?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Information] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    single page can deliver a limited amount of information, so you need to determine what that information is going to be. The more information you load up on your main pages, the less likely the user is to remember any of it. Along the way, however, there are deeper levels of both information and action. About Page.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Using Call Tracking to Demonstrate Marketing ROI [183 Words]
    This is necessary for both internal information tracking and to provide data to clients. 'Are you proving your ROI with actual data? shocking number of marketers are not taking advantage of the data at their disposal and are failing to track ROI. Lead and Account Attribution. Advertising Agencies and Publishers. Phone Calls. Read More.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] 3 Online Marketing Trends To Take Advantage Of
    Facebook, Twitter , and Amazon provide so much more information about human behavior and psychology then we ever had access to before. Learning about how your users are interacting with your page and understanding new information is extremely valuable for your online marketing efforts. Active digital-fraud fighter.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Human-to-Human Marketing: A Trend for 2015 and Beyond
    With technology comes the constant influx of information thrown at consumers from every which way on a daily basis. They understand the way we consume information, and they especially get it when it comes to humor. 'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As an athlete.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    For more information about Ifbyphone’s Winter 2014 Release or to request a demo, visit our New Features page. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. Ifbyphone’s new Winter 2014 Release provides the 360-degree call analytics and automation technology to help you do it.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Amplify Your Business with Social Media Giveaways
    Email your customers about the opportunity, include a blurb about it in your newsletter, and place a banner on your website with information directing them where to go to participate. 'By now, most companies are engaging their customers in some way through social media. Instead, consider tying a promotion like this into an event or holiday.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] 10 Things Epic Copywriters Do
    Web design best practices and technology platforms can change both drastically and quickly, but the art of presenting information in a way that persuades will never go away. 'Image source. The world’s greatest copywriters aren’t just writers. Check out our comprehensive guide  here. Investigative Research. Interviewing Experts.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Three Ways to Optimize Social Media for Hotels in 2015
    Author information. 'It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. It’s also a good idea to begin thinking about overarching plans for the […].
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Just like reruns of great TV shows, good content continues to inform, engage or entertain target audiences, even when it’s not hot off the presses, so it offers a relatively stable supply. 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. It matters.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Business Newsletter Tips: Don’t be the Grinch this Holiday
    But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. This way I can keep my newsletter to a manageable length that I can format for easy scanning, and still include enough valuable information that solves a problem. Allow me to organize my thoughts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] 21 Questions To Help You Define Your Content Marketing Strategy
    What topics and sources of information are most important to them? 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Which is totally fine because we’re here to help. Strategy
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
    This information is great to have, because it has a direct correlation to the relevancy of the content and demonstrates what your recipients want to be getting from you. This will give you a lot of information about relevancy, but it can also indicate reputation issues.  Opened and glanced through the message.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Information] A 10 Minute Recipe for Establishing Brand Tone of Voice
    After completing all 5 videos, here is what we had for in scope: Informative. 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Candid.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Information] 10 Lessons from 10 Years Paid Search Experience
    purchases, especially big purchases, they begin by gathering information. Very general words and if you''re doing search, you should be writing copy that provides information and links to a general discussion of what they''re looking for. Humanology". We found that you need to have a balance between technology and people. Copywriting.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Information] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 2.8% Prediction 2:  The Gap Between Vendors and Customers Will Continue To Grow.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Information] Mending the Festering Relationship between Sales and Marketing
    This information can include what customers are searching for and the keywords that produce the most leads. 'While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. Let’s begin by examining why this is significant. Why it Matters. Read More.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Information] How Print Publications Impact B2B Content Marketing Development
    As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research. But B2B SEOs can leverage this realization to make more informed online marketing decisions. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality? Final Thoughts.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Information] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. And as a social space, people will be more receptive to information on a company’s trustworthiness (both bad and good). That’s it.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Information] Get Recognized: 10 Small Business Awards You Should Enter
    The American Business Stevie Awards feature an impressive array of categories in management, marketing, customer service, human resources, information technology, new product/service and more. Winning an award tells customers that you’ve been vetted by a third party and bested other companies to come out on top – no easy feat!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Information] How To Build Your Following On SlideShare
    It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information. 'SlideShare is a valuable tool that is shockingly under utilized. Ann Smarty. Ann Smarty. SlideShare
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Information] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    With worldwide reach, real-time information sharing and unconstrained time slots, primetime is all the time online and the opportunities are limitless. By providing both an informative and entertaining browsing experience, YouTube’s magnetic pull on the average consumer is only intensifying. Simple’. So, Vlogging is big business.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Information] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    I’d like to thank you and Bill for all the information that you’ve provided today. 'Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. What are your thoughts to that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Information] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Visit the 2015 Markie Awards page for submission details and information on previous winners. Go for it! 18 at 12 p.m. ET/9 am.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Information] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    Everyone rightly talks about optimizing the shopping cart , but by giving consumers information they need to make an informed purchase before they hit the cart, you increase the chances of their actually buying from you—if not immediately, then later on down the road. Fear not. What does this mean? What does this mean?
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Information] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    It collects and processes information on website visitors who identify themselves in return for valuable content. Here’s how landing pages work: When someone visits your site, goes to a landing page and fills in a form, landing page software automatically adds that information to a leads database. We hit it off immediately.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Information] 10 Inbound Marketing Myths It's Time to Leave Behind
    These myths are often repeated by others without proper exploration or background information. 'Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. Let''s look at what they are.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Information] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots  of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole. ”  Hi Google.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Information] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Even more importantly, though, the press releases began to get reprinted by smaller journals and organizations, saturating the web with information about his new book. We study them because we want to understand how they attained that status and what we can learn from them. ” On His Own. ” The Book that Changed Everything.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Information] Three Ways to Rock Organic Search Results
    WooRank provides this information during a free 7-day trial, and for a small fee , you can get other features. When your site or blog has valuable information on it, other sites will want to link to it as a resource or source of information. 'Every business could benefit from more website or brick and mortar visits.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Information] Brand storytelling lessons from the Serial podcast
    The story twists and turns upon itself as new information is revealed, testing our assumptions about Adnan, Jay, and the defense attorney, as well as several minor characters. What information will be revealed next? This season, its first, examines the case of Adnan Syed, who was convicted as a teenager of murdering his ex-girlfriend.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Information] The Do’s and Don’ts of Using Facebook for Business
    DO: Keep people informed. Do it in a way that’s Facebook-appropriate: Use photos, be friendly and warm, and keep it informal. 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Information] What Facebook’s Next Round of Algorithm Changes Means for Pages
    Author information. 'In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This time the change, which will be implemented in January, affects the kinds of content fans and followers will see from the brands they follow. What’s behind the change? Facebook
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Information] AMP UP Your Sales
    Andy has put together 40 chapters of concise, practical and most important the right information that when implemented can drive your sales to the next level. 'Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. kept nodding my head and saying; Yes, Yes, Yes as I turned the pages. And then POW!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Information] The Life of a Content Asset: Tracking Real ROI
    And to get more information on tracking content marketing ROI download our ebook, Solved Mysteries: Tracking Your Content Marketing ROI. 'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Downloads. Not too shabby!
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Information] Lead Generation via Influencers and Experts in 4 Steps
    Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. 'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Remember, less is more. What’s in it for me?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Information] Data Management: Essential Best Practices For Getting Started
    Check out the Modern Marketing Essentials Guide to Data Management to get the rest of the story, because once marketers start focusing on usable data, even more sources of information come to fruition—providing both a valuable and challenging concept to tackle. 'Data is the fuel of all our marketing activities. Reality Check. And more.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Information] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    Testimonials of this type can detract from the primary offer and create the aura of a sales pitch for your company that runs counter to the information of value the reader is searching for.”. Include complete contact information for your company. Those factors are: • Providing relevant, useful and original content.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 12, 2014
    [Information] Are you Missing out on these Google Marketing Tools?
    Think Insights can be used to quickly assess new developments in the industry and gain access to information updates. This makes it very simple to quickly find information that is relevant to your purpose. It is simple to investigate and visualize information from a number of international databases with Google''s Public Data Explorer.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Information] How To Build A Better Email Unsubscribe Page
    It might not seem like a big deal now, but this information could save you a heap of subscribers if you can nip a problem in the bud before it grows bigger. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place….
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Information] Is Email Marketing Making a Comeback?
    The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. It’s rare that marketers see those same response rate numbers with social media. Look professional.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Information] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    once heard a clinical psychiatrist named Dr. Mark Goulston suggest that at the start of an engagement you can inform the client that you may have to provide them with bad news or negative feedback. He also suggested that you can ask the client how to best deliver that kind of information. Your baby’s ugly. ” 4.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Information] 4 Strategies to Optimize Your Differences From Amazon
    Not only do 67% of consumers report that an image is “very important” when choosing a product, but more than 50% of consumers think product images are the most important factor , beating out all other product information like descriptions, ratings, or reviews. We did that when we looked at three strategies to borrow from Amazon. 1) Curation.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Information] Interesting Infographics: Who Do People Buy From?
    We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to people that know their stuff, who generate trust and help them make informed decisions throughout the process. What resonates best with a B2B buyer? Becoming Thought Leaders.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Information] New Year’s Resolutions For Your Social Customer Service
    New investments in technologies and organizational changes to support this evolution are inevitable […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Social customer care has become a true business necessity. Sofie is Community Manager at Engagor.com.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Information] Why you should write an ebook
    The best kinds of ebooks are the ones that really give away some valuable ideas and information. 'An ebook is an amazing way to generate new leads for your business. Its a free download that educates and inspires your prospects. Often people make the mistake of putting together an elaborate sales pitch as an ebook. Events
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Information] Why does Jeff Ogden of Find New Customers blog so often?
    Using cloud storage like Box.com was also smart too, because all of my Find New Customers information, stored in Box.com on the Acer computer, were quickly moved to the new Lenovo Yoga 2 Pro, and was no problem at all. 'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Here are my 3 Reasons for you.:
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Information] Should I Gate This Content? [Flowchart]
    Yet considering elements like content quality, objectivity, utility, and format can help marketers make a more informed decision and avoid awkward choices like asking someone to fill out a form to see their own name on a list (true story!). 'We marketers seem to like rules. And when none exist, we''ll settle for guidelines.)
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Information] 5 Things You Need to Know About Copywriting 
    Rather than presenting a “wall of text” that your readers will gloss over, break up the copy so that it’s easy for readers to skim and take in the important information very quickly. If readers find it easy to take in the information, they’re more likely to continue reading. 'Image source. Trying to understand copywriting? Ready?
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Information] Video Best Practices that Apply in Every Industry
    If the majority of people do not make it through half of the video, make sure you put the important information at the beginning of the clip! Every industry is different, so each video you create probably differs pretty significantly from those that we publish at Nes Financial. It should be related to your brand. Consumers need to trust you.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Information] Tuning into Valuable Marketing Data with Conversation Analytics
    These words contain an abundance of information such as buyer sentiment, customer intelligence, and conversion data. This information is then relayed through a variety of ''indicators.''. Once the information is processed by conversation analytics it is used by marketers and businesses to learn what happened on the call.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Information] The Real Price We All Pay for “Brand Journalism”
    Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News. Journalism has morphed into “communitainment.”
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Information] Predictive Marketing Analytics Drive Advertising Results
    'Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Image: Courtesy of Higher Ed Marketing .
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Information] Does Your College or University Have Too Many Social Media Accounts?
    You need to check for comments and respond to them with thoughtful, insightful information. The use of hashtags in your social media posts can be effective for attracting the attention of candidates who are looking for information on trending topics. Too many accounts makes for difficult management. Hashtags can become a nightmare.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Information] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Content marketers looking to learn more about SlideShare will have all the information they need to build a successful campaign after unwrapping this book. 'FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! Wrist Warmers.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 11, 2014
    [Information] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
    The key to getting the most out of this feature is to regularly post relevant and interesting information to each showcase page. There are many different types of content or information you can post, and here are just a few options: Updates or revisions to products or services. You can visit MAGNET online at manufacturingsuccess.org.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Information] Internal Social Business for Leaders series: 1. Your profile
    High level hard skills are also important: financial analysis, data management, information security, corporate communications go well with soft skills such as leadership, public speaking, negotiations and innovation. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Information] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Simply put, it is a diagram used to organize information into a visual form. The brain also likes to work on the basics of associative information that are shown through these concepts and ideas. Starting with the main concept or idea behind your information, recreate it as a mind map with a purpose. Why does mind mapping work?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 11, 2014
    [Information] 3 Blogger Outreach Trends That You Can Implement
    Author information. 'As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. ve seen spectacular ones. ve seen poorly executed strategies. And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities. Kristen Matthews.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Information] Find The Right Mix With The Content Food Groups
    They struggle to find the right balance between informative and promotional with their content marketing and how to create reusable content. Spinach is packed with nutrients; likewise, your “spinach” content should be packed with valuable, educational information. So, here’s what you need to build a robust content food pyramid: Roasts.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Information] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Joe Pulizzi: Joe is a known champion for content marketing tenets and best practices , but he also lets his emotions — like his passion for his hometown of Cleveland, for example — inform and enrich his work for the Content Marketing Institute. Why 21+ though? You can follow Jill on Twitter via: @Jill_Rowley.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Information] The 6 Building Blocks of Organizational Structure [Diagrams]
    An informal organization, on the other hand, places more value on the individual. 'The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you''d like to download the full guide, click here. What are the different levers we can pull? The 6 Building Blocks of Organizational Structure.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Information] Tips to Get Your Business Newsletter Read
    This could range from, “Congratulate on their success”, to, “Contact me for more information.”. 'Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. That’s it. Finding the __That is Uniquely You.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Information] Tradeshows and Events Drive Highest Quality Leads
    Because these scheduled events are put on by a real person, in real time, B2B prospects often assume that they’ll need to provide detailed contact information. 'Going to trade shows and in-person events can be an expensive proposition. Flights, hotels, ground transportation, and registration fees add up fast – and that’s just for attendees.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Information] How to Use Video Content to Drive and Support Other Content Marketing Activities
    It takes its information-rich research to social media, using platforms like Facebook, Twitter, and YouTube to further broadcast its ideas through video across channels. When you think about how you engage with a story or an idea, you don’t often rely on a single source, nor do you access information in one standard way.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] 18 Unexpected Formulas to Increase Website Conversions
    When you say something as simple as, learn more under one of your paragraphs; you''re promising to give them more information about what you were just talking about. Is she another salesperson looking for information? 'Are you making the most out of the traffic that your website is receiving? Your Opinion Doesn''t Matter. Be specific.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Extend Your Content's Reach within the B2B Buying Committee
    While marketers tend to focus on pre-sales content that builds awareness and informs short-list selection, they need to focus on an asset balance that addresses all stages of the continuum buying experience. 'B2B marketers know there are a number of people involved in a complex buying decision. 30% from the bottom up. 29% from the top down.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] The 9 Biggest Misconceptions About Video Production
    TL:TMI – Too Long: Too Much Information. The video shows exactly how the product works in real time with all the specs and technical information. With this much information, it would be better to break up the 30 minutes into a series of 30 or 40 short videos. 'Today, everyone has a smartphone. It feels unnatural. videos.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Building Your Brand at All Stages of the Pipeline
    Content Marketing Everyone loves a well-written, visually inviting and informative blog (you’re reading one right now). Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. We call them Visible Experts. Branding
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Twelve Laws for Social Media Holiday Campaigns
    Here are twelve laws with which social […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. 'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Social Media and the Law Uncategorized
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] 4 Holiday Social Campaigns That Win & Why
    While a user watches the video, they can click on any of  the pieces that interest them and then, once the video is finished, those items populate into a list allowing the user to see more information or purchase them. Here’s hoping that these inspire you to create something fantastic and put some cheer into your Holidays!
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    They recognize the simple fact that customers don’t care which database or application their information resides in; they just want their problem solved, their product shipped, or their information delivered. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged. Read the full report here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] How Much Should Sponsored Articles Really Cost? [New Data]
    Lack of industry-wide advertising standards, confusion surrounding definitions and forms of sponsored content, informal pricing methodologies, and unexplored benefits have all created a haze of disillusion around sponsored articles. 'Sponsored articles are one of the new shiny new objects in the content marketing world. PR) – 0.000007(AR).
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] The 19 Best Content Marketing Blogs From 2014
    And while the information is basic, it’s highly effective. 'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. am sure you have your own favorites, so please add them in the comments below. Email subject line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Now what?
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    The list of criteria filters check for grows and changes all the time as they learn from user activity and share information with each other. They also want to feel secure that their information and identities are not under attack. 'It’s the holiday season, which means marketers are really busy. How do Spam Filters Work? Reputation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] 10 Ways to Mix Up Your Visual Content on Social Media
    Here''s an example from Fairtrade''s Facebook Page : The key to great infographics is to use as little text as possible, add interesting icons and use colors to make your information stand out. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety. Facebook: Twice per day.
  • 3D2B  |  TUESDAY, DECEMBER 9, 2014
    [Information] How to Segment Your Market and Increase B2B Conversions by 355%
    Then, as we develop a relationship, we ask more questions to assess the information that they would like to receive. 'Do you want to increase your conversion rates by 355%? Of course you do. What’s the secret? It makes sense. To create a robust, successful marketing campaign you need to provide content and messaging that’s relevant.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Information] Get a Jump on Your Competition with Pre-Launch Marketing
    When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Information] Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]
    One company will focus on security while the other on information management. While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that. Manny Kostas is the CMO of Symantec  Corporation. Corporate Marketing Podcasts
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Information] Top Trends in A/E/C Marketing for 2015
    They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 1) Responsive Websites.
  • LEADERSHIP  |  TUESDAY, DECEMBER 9, 2014
    [Information] 3 Attributes of the Modern CMO
    She emphasizes that while digital media, mobile marketing, social media and Big Data have all put information at our fingertips, it is easy to feel swamped in a deluge. Because of the regulation, all of the teams are very familiar with information, reporting, analytical skills and documentation. How Do You Achieve Your Brand Purpose?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Information] How to Fight the Infobesity Monster with Quality, Shareable Content
    Your audience is looking for information. 'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. those eyes!).
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