• B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Information] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. It’s the use of superlatives. Am I being too harsh? I don’t think I am.
  • LEADERSHIP  |  FRIDAY, MAY 29, 2015
    [Information] Interesting Infographics: A Social Media Etiquette Guide for Business
    Treat LinkedIn as a professional space and ensure your posts are relevant to your business and provide valuable information. Groups are places to share information that users will find valuable, not places to promote your business or advertise. You are presenting yourself as an informed, articulate participant in your field.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Information] 8 Interesting Charts on How the Internet Is Changing
    Opportunities in the fields of education, healthcare, and government exist, and companies in these industries could reap the benefits of making more information and services available online. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Mobile Usage Has Outpaced Desktop.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Information] Tweeting for Business? Keep the Focus on Clients
    The overarching reason to use Twitter is to attract attention from target audiences, and to keep them interested by delivering information they can easily understand and use. Tap marketing staff to create messages about upcoming offers, industry news, new content, and other information. But this can be controlled.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Information] 10 Things to Stop Doing in Your Next Public Speaking Opportunity
    Always get advanced information about your audience, and put yourself in their shoes. Most of us at some point in life have to stand up in front of other people and make some sort of presentation. That’s just the way it is. Preparing your talk. So, you’ve just been invited to make a presentation and the fear starts to set in. Plan in analog.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Information] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Use the information to keep the next contact from leaving. 15: Collect contact information with Twitter Lead Generation Cards , which requires the reader to do nothing more than click on the call to action and then hit submit. A healthy email list is vital to any business. Remove or win back inactive contacts. Too many emails? Tip No.
  • INTEGRATED B2B  |  FRIDAY, MAY 29, 2015
    [Information] The price of poor language
    In our information age, where we’re bombarded daily with promotional communications, one way to sort the wheat from the chaff is by the quality of the English. Are you confusing your customers with second-rate English? For example, did your company recently win a price ? Are your people competent , and (by implication) not skilled? Period.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Information] How to Use Instagram with Your Blog
    Ready to start getting […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. Peg is a social media strategist, writer, and speaker. Social media is her passion. And her job.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Information] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer. Your audience is in control.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Information] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Before we dive into some real-life applications of these principles, it's important to start with a clear understanding of how they are defined: Social Currency: Social currency taps into our desire to feel like "insiders" and share information that makes us look good. They provide a handy way to consume information on the go. And why?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Information] Psychology of Ecommerce Sales: The Noble Edge
    The other were given no additional information. Those who believe the winery to be socially conscious rated the taste of the wine higher than those who had no additional information. Others were informed by marketing materials. Familiar with companies that have a noble edge? Sure you are. Who’s Buying the Good Will? Ecommerce
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 28, 2015
    [Information] suitecx Offers Industrial-Strength Customer Journey Maps and More
    Customer journey mapping is just one feature within suitecx, which is sold as three modules: diagnosticcx to gather and organize customer experience information; visualizecx to display maps, findings, and recommendations; and precisioncx, which defines contact strategies and campaign flows.
  • FATHOM  |  THURSDAY, MAY 28, 2015
    [Information] 4 Types of Metrics Every Sales & Marketing Team Should Use
    At this point, we may not even have names or contact information. It may be a very old list of contacts or newly purchased list of email addresses and/or phone numbers with possibly inaccurate or outdated information that the marketing team wishes to nurture and attract via marketing outreach efforts. Marketing Conversions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 28, 2015
    [Information] The Basics of Persuasive Sales Content Marketing Copy
    Reason basically consists of all the informational and logistical aspects of your product and of the impending sale. As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. However, the bottom line being the bottom line there is an inherent need to sell of course. Take some time to construct a buyer persona.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Information] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    martech makes it easy to track buyer behavior and inform better marketing campaigns Click To Tweet. Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Gather The Data.
  • VIEWPOINT  |  THURSDAY, MAY 28, 2015
    [Information] How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)
    And for that reason, I’d like to share those concepts with you. I’ve broken down the information into a 3-part blog series—with each part addressing one of three critical steps you must take to set your lead generation program up for success: Part I: Executive sponsorship and periodic reinforcement. Those kinds of relationships really suck.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Information] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    hours per day is spent viewing information via mobile device (roughly 29% of total time). Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. New Marketing Data. In the US, 2.8
  • BIZNOLOGY  |  THURSDAY, MAY 28, 2015
    [Information] Three barriers to B2B data-driven marketing
    Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. While most senior marketers and other executives will pay lip service to the importance of customer information, it’s rare that they understand what is in their databases, and how to maintain and improve it consistently.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Information] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Instead of just going to these sites and content marketers for information, go to them inspiration. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. And the answer will be both a surprise and a relief. But who?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Information] 5 Ways to Get More People to Read Your Emails
    These informational emails are a great way to keep your customers engaged. You can use this information to create groups. Knowing this information, you can gear email campaigns accordingly. 5. The secret to email success is to constantly collect contact information from prospective customers and clients. Humor. Curiosity.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Information] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    Understanding how your customers engage, which channels perform best, what content and campaigns are succeeding, and even the specific solutions/benefits/messages that resonate with your prospects is all valuable information that marketers can use to optimize and scale their acquisition and experience activities. Are they active users?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 28, 2015
    [Information] Tips For Online Real Estate Videos
    Buying a house is the largest investment the average person will make in their lifetime and […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Shortly after the launch of YouTube, the real estate world was one of the first industries to embrace the idea of video. Video
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Information] 6 Ways B2B Marketers Are Falling Short Today
    We are just cluttering our minds and our desks with information that is far more interesting than useful. As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Blah blah blah. No, they aren’t new. Your turn.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Information] Should Your Consulting Firm Be Specialized?
    As you decide on a specialization, consider the experience, education, and access to information and resources within your firm. Your clients’ needs, some of which will change over time, will inform your specialization. In the past, specializing could be risky for consulting firms. There are definite benefits to specialization.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Information] Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]
    So she did a little research (informed in part by her own experiences as a Millennial) and decided to release her story on her website, one chapter at a time. In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. Podcast Daily
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Information] How to Use Google Analytics to Create More Effective Content
    This is good information to have, but it can get unwieldy if there are more than a handful of active goals. This is essential information if you do pay per click or other advertising. Ask yourself: What’s the next best piece of information to offer them after they read/watch this? Usually, it’s search engine optimization.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Information] A Primer on Sales Competitive Battle Cards
    Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information] The 6 Month Website Redesign Framework
    Information Architecture. When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could make one from scratch. Those fast solutions will be satisfying in the short run, but you’ll get more out of making your own dinner. It’s up to you). Month 1. Woohoo!)
  • THE ROI GUY  |  WEDNESDAY, MAY 27, 2015
    [Information] The Art or Science of Sales and Marketing?
    This part of the brain is responsible for thinking and processing rational information such as cost-benefit analysis, financial justification and ROI. With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits. And here too, we see the debate regarding art and science. The good news?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Information] How To Get Out of a ‘Relationship Rut’ With Your Customers
    To do this effectively, customers expect companies to know who they are, engage them with personalized, relevant information, and to lead them by anticipating their future needs and maintaining loyalty. I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. That’s a long time!
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Information] 4 Uncommon Ways to Help New Customers Discover Your Business
    To make the process run a bit smoother, be sure also to create a simple resource that includes some basic information about your business that your advocates can easily pass along to any new prospective customers. A growing customer base is critical to any thriving business. Create unique content that truly adds value. advice.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 27, 2015
    [Information] How to Write an Award Winning Expert Ebook
    Information, inspiration, entertainment – what’s compelling? I get calls from  executive coaches and consultants  who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is  yes : in certain fields, I am a  ghost writer. Congratulations, Di! They may even have an outline. some say). story?
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Information] Overcoming Five Barriers to Content Creation
    The truth is, content is meant to inform, educate, and entertain – it allows people to learn. Everyone at your organization has a story to tell, an insight to share, or an experience to learn from, so why isn’t everyone at your organization creating content? Content, though, isn’t exclusively textual. Brand & Content Trending
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Things to Check: Have you included your basic contact information, including name, address, email address, and phone number? Have you included relevant information about your education? Have you included reference names and contact information, or simply, "references available upon request"? It's anxiety-inducing, is what it is.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 27, 2015
    [Information] Content Marketing And The Rise Of The Citizen Storyteller
    When you look at that idea in the marketing ecosystem and the ability to create valuable experiences for audiences, those outside of the core “story” team need to be more participatory in how the story is told, rather than being on the receiving end of information they’re fed. That’s still very important, but back up one step further. Social.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information] 2 Big Steps to Remove Friction During the Checkout Process
    They need a little prodding, which is why you have to use the time you have to gather as much information as you can. Guest checkout deprives you of information that could lead to future sales, but it definitely offers the benefit of more sales right now. Yes, selling is your main goal, but you want those customers to come back, right?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Information] How to Beat the Newest Facebook Algorithm Change
    Author information. On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. With the new algorithm, Facebook will try even harder to show users a good mix of relevant and trending content from friends/family and the brand pages they follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Information] Do People Trump Content in Marketing?
    Courtesy of Google, we have an immeasurable library of information in the palm of our hand. Courtesy of Google, we have an immeasurable library of information in the palm of our hand. By Eric Wittlake, {grow} Contributing Columnist The world is digital. We find, research, and buy online. sales presentation. Not a video. Not a video.
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Information] Are You Compliant with Global Email Marketing Regulations?
    According to the FTC, the requirements are as follows: Don’t use false or misleading header information. Full business information identification is required. Our ability to use that data to market to those individuals creates amazing opportunities, but it creates a huge responsibility as well. USA:  . Identify the message as an ad.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Information] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    For more information visit www.keomarketing.com.  . Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. PHOENIX, Ariz., Please join the conversation online at LinkedIn , Facebook , & Twitter ,  using hashtag #B2Awards.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Information] 5 Tips to Get the Most out of Your Pardot Campaigns
    Utilize Pardot’s Nurturing Lab for more examples and tips and look for more information from Pardot on the Intelligent Engagement Studio, which is scheduled to be released this year. For more information on sales and marketing alignment, look for upcoming Pardot webinars. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Information] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    If you enjoyed this post,   please click here   to receive updates and information about B2B lead generation and do leave me a comment.  . “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. Fathom , 2013).
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 26, 2015
    [Information] B2B Marketing Events - June 2015
    In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. June is jam packed with some killer events on a range of topics related to b2b marketing.
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Information] Is the Infographic Dead?
    If you’ve ever searched for infographics, you know how difficult it can be to actually find one that provides the information you really want. Today, infographics churned out for viral attention are a dime a dozen. Beginning in 2007, infographic posting steadily rose until 2012, when it peaked, according to Fast Code Design. Not Dead Yet.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Information] 38 Essential Website Redesign Terms You Need to Know
    If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Just like in newspaper design, most designers will put the most important information above the fold.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Information] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    During keyword research, I look for longer tail searches that provide insight into the types of information people are looking to consume. Work to get them peeling back that onion of information inside them. At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Information] What B2B’s Need to Know About The Adwords Live Stream
    This information is crucial if Google wants to make CPA bidding the norm for B2B advertisers. Two weeks ago was the most exciting day of the year for paid search nerds! May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Better CPA Bidding.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Information] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Marketers are tracking data about their customers, but not to inform strategy. Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Information] Use Pinterest Analytics to Increase Visits to Your Retail Website
    Understanding your Pinterest followers and using that information to grow your business is a huge opportunity with an estimated reach this year of over 47 million users. General interest board impressions can give you more information on what your followers are looking for. That’s where Pinterest analytics come in. Interests.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Information] 5 Successful Marketing Automation Best Practices
    Author information. I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. The panel consisted of vendors and experienced professionals in the marketing automation space. Here is a complete list of the speakers. Initially we identified some […]. Joe Ruiz. Joseph Ruiz.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Information] [Infographic] Go Mobile and Responsive…Or Go Home!
    And to learn more information about mobile marketing strategy, be sure to download our latest and greatest Definitive Guide: The Definitive Guide to Mobile Marketing. Author: Dayna Rothman The evolution of search puts Google’s latest algorithm into perspective—the internet is expanding and the need for ranking is crucial.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 26, 2015
    [Information] Big Data – Is it Really Worth the Effort for B-to-B?
     By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. understand the concept of what Big Data is, but truthfully, I’m having a hard time getting my arms around whether it’s worth the time, money and effort to track everyone’s movement. Everyone is concerned about the customer experience. What are your thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Information] Five good reasons to ignore Google
    My point is that how we get our information is probably fragmenting. Related Stories Three marketing truths for an information dense world The art and science of developing an enterprise content strategy A blueprint for succeeding in a world of overwhelming information density. Google is holding us back. When you’re epic.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Information] How To Make Content Real Good [Slides]
    They are looking to be informed and entertained. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. My Dad passed away 5 years ago.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Information] MarTec, Meet AdTech: the Future of Marketing Automation
    They’re going online and looking to their social network, they’re looking at third-party review sites, and they’re getting more information on their own before they pick up the phone to contact someone on the sales team. Josh and Paige discussed marketing automation adoption rates, the customer journey, and the convergence of AdTech/MarTech.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Information] 5 Simple Ways to Optimize Your Website for Lead Generation
    That CTA leads them to a landing page, which includes a form used to collect the visitor's information. Once a visitor converts into a lead and their information enters your database, you have the opportunity to send them a kickback email , i.e. a "thank-you" email. Optimizing your website to generate leads is a no-brainer.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Information] 16 Reasons Why People Leave Your Website
    Raise your hand if this has ever happened to you: You arrive on a website looking for a specific piece of information, only to get caught in a seemingly endless maze of poorly laid-out navigation options. If you were totally new to your website, how would you expect to find the information organized? Your product images are polished.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Information] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    In this area, you will find a lot more truth and, in my view, more information you can actually use to improve your marketing. Next week, we’ll look at how to mine the Win column for helpful marketing information. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Information] How to Build Effective Teams Based on Personality Type
    For more information on how to easily identify personality types, check out this post.). Their friendly, informal brand of leadership can send out a strong, clear signal that this group can work together and make things better for everybody. This post originally appeared on HubSpot's Sales Blog. Designing a Group. Morale is high.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Information] 6 Tips for Making the Most of Your Retargeting Campaigns
    With this information in tow, you can then create more optimal ad experiences by highlighting the products or services these specific groups previously viewed and directing them back to pages they visited. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ready? repeat, 2%.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Improving ROI with Marketing Optimization
    Closing Thoughts. 8 For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • EMAGINE B2B BLOG  |  FRIDAY, MAY 22, 2015
    [Information] Google Search Console; A Softer Gentler Google Webmaster Tools?
    So, while the name seems a little more welcoming, it’s still the same old Webmaster Tools, and will leave the uninitiated scratching their heads wondering what to do with all of this great information. In an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. Is this claim to good to be true?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 22, 2015
    [Information] Get a Sneak Peek of VerticalResponse’s New Salesforce App [VIDEO]
    For more information on our new Salesforce app, check out our recent blog post. © 2015, VerticalResponse Blog. Salesforce rules the world when it comes to customer relationship management (CRM) platforms. But even the world’s #1 CRM needs assistance on filling the funnel with customers. All rights reserved.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Information] Using reddit for Hiring Talented Employees
    Author information. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you remember what reddit is let’s go a little deeper. Yes, […].
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Information] How to Never Run Out of Content Marketing Ideas
    With this foundation of information, you can identify which content is working within your niche. Content Explorer provides you with key information on each article you find, like the title, the website, the date it was posted and a link to see it for yourself. As a content creator , coming up with new ideas all the time can be tough.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Information] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    In short, "that" introduces essential information, meaning the stuff that would turn your sentence into nonsense if you took it out. On the other hand, "which" introduces non-essential information and is preceded by a comma. Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Information] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    The holidays seem so far off, but trust me: they are approaching full speed. For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime. Ecommerce
  • FATHOM  |  THURSDAY, MAY 21, 2015
    [Information] Consumer Brand SEO Pulse: 5.21.15
    Survey: Consumers Prefer Mobile Browser To Apps For Local Information”. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Navigation 2.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Information] 5 Easy Ways to Streamline Internal Communication
    In today’s world, it’s easier than ever before to access information and communicate from anywhere. Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. Send a company newsletter. All rights reserved.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Information] 3 Ways To Build Trust With Your Website Visitors
    Don’t leave them guessing as to what your company does, tell them exactly what you can do for them by making that information up-front and visible. Thorough Contact Information – no one wants to wait for a service representative to contact him or her in 24-48 hours, they want to pick up the phone and talk to you right away.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Information] Does advertising or engagement build stronger brand equity among Millennials?
    Instead, 95% say friends are the most credible source of information. The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits.  Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Information] Social Media Influence Marketing: Why Include Blogs
    Author information. In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Information] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Hotham’s post also included information from a Straight Pride U.K. Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Ding, Ding, Ding!—that’s Period.
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Information] Changing the Sales Conversation [PowerViews LIVE Highlights]
    On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. Buyers have changed and so must sellers. What’s a salesperson to do? They’re more risk averse and expect results. Phrasing.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Information] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Under the buy button program, Google will store shoppers’ credit card information and store the data for future purchases on its shopping pages. Furthermore, Google will not share this payment information with retailers, but will merely pass the payments on to retailers once they’ve been collected. What It Is. Hmmm…. and Japan.”.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Information] Social Media Lessons From 8 Tech Support Companies
    CMIT Solutions is posting content frequently, and there’s a good balance between informational links and entertaining images. There’s a good balance between informative blog posts and fluffy entertainment, but the next step is encouraging comments and discussion. 24/7 Techies – Facebook and Twitter. Total # of followers: 4,473.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Information] 33 Inspiring B2B digital marketing case studies
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Is it harder or are we not looking hard enough?
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Information] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    The way people consume information on Facebook is not controlled by businesses with big advertising budgets. simply changed the tense to present and substituted readers, information and Facebook for consumers, products and marketing to illustrate the parallel. But I think he's missing the point. Let me show you what I mean.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Information] Buck the Trend: Three Keys to Better Email Response
    Read Tim Asimos’ thorough blog post on responsive design for more information. 2. From the time a prospect begins interacting with you until they buy, and then until they re-buy, they are giving you information: How did they find you? penny doesn’t sound like much … but it’s a 10% lift, and who wouldn’t want that? percent.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information] Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”
    Immigration into one holistic class of data that combines buyer information as a professional purchaser, consumer and individual is driving the “right message, right channel, right time” ethos in b2b marketing technology. While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Information] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    If you enjoyed this post,   please click here   to receive updates and information about B2B lead generation and do leave me a comment.  . An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. There is no other way to describe my favourite set of wheels, the Tesla Model S.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Information] Ways To Recycle Your Old Content
    Use old content to create informative presentations for your audience, it’s presented in a different way and you can always put in a little time to expand on the content in it. In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. Videos. Presentations. Blogs.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Information] Google’s New Search Analytics Report: What You Need To Know
    Google announced that the updated report has taken users’ feedback into consideration in order to supply more in-depth information that was lacking in the Queries report. This month has been a busy one for Google. Here’s what you need to know: Why the change? How accurate is it? However, at first glance I’m not very impressed.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    If some employees lack good photos, schedule a companywide photo session. 4) Contact Information Make it easy for prospective clients who find your employees and want to know more to get in touch. Contact information should include an email address, phone number, Twitter handle, and company URL. Your employees are your advantage.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Information] FAQ on Starting a Profitable Podcast from Scratch
    Podcasting, as far as media goes, is one of the most inexpensive things you […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Information] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Until recent years, buyers had to contact the sales team fairly early on in their buying research to get product information. Now, buyers are showing up much better informed about the purchase they want to make, and at that stage are most interested in one thing: price. So give the prospects what they want – help them get informed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Information] The marketing conference guide for socially awkward people
    Distill the essence With so many speakers sharing their tips, your brain tissue gets pounded with information. But not all that information is created equal. Even if you take smartphone shots of the slides, you are overwhelmed with the information. But not all that information is created equal. Think different. Just one.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Information] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Information] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Combining the qualitative information with in-person feedback can provide a good signal of whether lead quality needs to improve, or if it's already really good that may allow you some room to experiment. b) A/B test elements of your form. Do they need additional information? What's the best length for landing page forms? The result?
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Information] 4 Steps to Creating Content That Converts
    Gate only your premium content, the stuff that’s so good that people would be willing to “pay” for it with their information. As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best.
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