[Information] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    But LinkedIn doesn''t need that data: it already has vastly better information in its own files. 'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. Both illustrate the continuing evolution of marketing technology towards a data-centric world.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Information] Email Campaign Gets an “A” on Design, “F” on Offer
    Such “call us if you have questions” have no business in lead generation emails because 1) they distract from the primary call to action (the assessment), and 2) they only underline the overwhelming perception of being sold to, as opposed to being offered information of value. And indeed, it is all those things. Thanks, but no thanks.
    [Information] 8 Key Questions That Will Help You to Know When to Update Your Website
    Call-to-actions are a great way to gather a bit of information about your customers. For more information on creating an effective website, check out our free Lead Generating Website Guide. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Information] Data Dictionaries: Why They’re Important for Every Company
    An important concept to understand when discussing data dictionaries is that they do not hold any actual data, but information about the data. Data dictionaries store what we call “metadata,” information about how to store and manage the data in a database system. Constraint information. Auditing information.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Information] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    'Empty shelves. Protesting employees. It''s any company''s worst nightmare. If you haven''t heard about the Market Basket story yet, here it is in a nutshell: The Demoulas family that runs Market Basket has been feuding for decades, CEO Arthur T. In the wake of the coverage, executives everywhere have been left wondering: How did ex-CEO Arthur T.
    [Information] Sales and Marketing Alignment: the Essentials
    The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Agree to agree. Seriously. Shake hands and mean it. Or closed sales.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Information] 9 Persuasive Writing Tips for a Copy that Sells
    That’s where your important information, most eloquent copy, and persuasive statistics should go. 'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Information] Paid Search & The Truven 15 Top Health Systems
    However, the Mayo Clinic is also a thought leader in the healthcare space and invests heavily in informing and educating the public. Again, part of the reason is that Mayo Clinic positions itself as a thought leader that provides valuable information. Truven graded health systems all over the U.S. on quality and efficiency.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Information] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Information] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move.
    [Information] The smarter way to collect content
    The information of those who have collected the content on the day can then be passed to your lead hungry sales team. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
    [Information] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Using this information can be a great strategy in identifying a specific audience based on their interest within that niche. Informational blog posts? 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. FollowerWonk. BuzzSumo.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Information] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Remember to download this Excel file if you want to tweet all of these quotes in bulk, and check out the Insider''s Guide to INBOUND for more information about these experts. 'When do you feel most inspired? Lots of people feel most inspired at events. You come away feeling renewed and energized. 25 Inspirational Quotes From Inbound Experts.
    [Information] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Well, it’s time to put that information to use. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The Panda penalty, that is, if not the $200 million hit. Here are 8 ways to ensure it doesn’t happen to you.
    [Information] Considering Starting a Blog?
    If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention?
    [Information] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In an easy-to-understand manner, Maex outlines how to turn what may seem like meaningless numbers into valuable information that improves your bottom line. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
    [Information] Do B2B Companies Really Need to Be on Facebook?
    If you are creating content to educate, inform and entertain customers and prospects, that is the first step. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. What are you trying to accomplish with social media?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Information] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. ” It’s not exactly a normal word or an informational search. Informational Search. Informational searches are the rubber-meets-the-road of SEO. Navigational Search.
    [Information] The Modern Marketing Agency Pitch
    If you win the business, this information will be foundational to building your client’s buyer personas and delivering content that will resonate with each. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Kittens? Not so much.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Information] How to Get More People to Register for Your Next Event
    Give enough information. It’s better to overcommunicate any event information that could cause confusion by adding an event-specific FAQ on another tab so as not to clutter your main page. The FAQ page should include things like what to bring to the event, age restrictions, dress code, or parking information. Social.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
    [Information] Tale of a Blog Overhaul (Slideshare)
    For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information] E-Commerce Calls-To-Action
    They make the purchase, download a manual, or request more information. Click here for more information. In the end, we are trying to convince the consumer to click and purchase this merchandise or supply information, so think about phrasing that would make us want to click on it ourselves. Shop today. Shop women’s.
    [Information] Fresh Insights in Selling to SMBs
    These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. SMB is where there’s enough volume to do plenty of testing.
    [Information] 9 Pillars for a Killer Content Marketing Strategy
    The information should strike a chord with readers emotionally, intellectually, and/or in terms of practicality. Consumers are smart and can differentiate solid information from spam. Your readers, once engaged, will expect to receive information from you on a steady basis. 'Image source. Two words: content marketing.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Information] The benefits of outsourcing telemarketing as part of your demand gen program
    Standard lead generation is only the beginning in this process and everything that is done from this point on will work to inform, interest, qualify and cement the relationship with a potential buyer. This means up to date information, processes and outsourcing a few activities that your firm should rethink doing themselves.
    [Information] Your Customers Want to Talk to You
    If you are like most companies, you will fail to provide that information. Social Media Person: But the customers who forget their login information keep messaging us when they can’t get into our terrible website. This week, we should look at the much more pernicious problem of Customer Hide and Seek. So I’m going to visit the website.
    [Information] Writing Services & Quality Leadership Content for Coaches
    P.S. If you are interested in renewing your subscription, be sure to check your email for information on additional savings. 'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.
    [Information] Customer Lifecycle Marketing: Reporting, Part 2
    Your database should provide this information. 'This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Are there nurturing steps at which leads stall or drop out?
    [Information] 5 Reasons LinkedIn Has Lost Its Luster
    So the next time someone endorses you, remember this: your connections are now choosing what information LinkedIn has about you, and advertisers are using that information to market to you. 'By Eric Wittlake, {grow} Contributing Columnist. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Information] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    There’s a lot of things your data can tell you and the future of video marketing belongs to those that start listening and making informed content decisions. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. What’s the purpose of my video content? My advice? month?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] Guide Campaigns in Assisted Living Marketing: A Case Study
    Fathom’s clients will continue to grow and prosper through this innovative strategy that provides valuable information and support to caregivers. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so. That’s interesting.
    [Information] Facebook Introduces “Buy” Button – What It Means for Your Biz
    ” They plan to share more information as they gather feedback from the test. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Davis shows this image: Just because information has been growing exponentially since 1990, doesn’t mean people have the ability to consume that much more. Talk about irony: when searching for this information overload chart , Google yielded over 1.2 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] Tips for Reducing Duplicate Healthcare Content
    By using one of the three options above, healthcare systems can reduce the negative impact of duplicate content on their website and still meet the search demand with valuable, informative content. 'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Information] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. Make sure your advertisement presents the information as accurately and clearly as possible. 'CAN-SPAM.
    [Information] B2B Content Marketing: Do More Than Reinvent the Wheel
    don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Period. Long-Form Content. Sort of. It’s frustrating!
    [Information] City Analytics: How Chicago Leads the Pack in Big Data
    United Airlines provided some fascinating insight into how they are saving $16 million a year in their transference of “flight bag” information—the 40lb bag of manuals and safety documentation required by the FFAA to be aboard every aircraft—onto iPads. Go Cloud! What purpose does all this data serve? Data for the People. General
    [Information] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Mick shows how B2C companies are merging silos of information and obtaining a 360° view of customers, and explains why B2B firms must do so as well. '“Science holds the key to unlocking human potential.” To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. LOT, it turns out.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information] The C-Word and Higher Education Marketing
    The entire experience of requesting information from a university, researching a school, setting up a campus visit, applying, acceptance, and paying tuition is happening online for many students. This major shift follows the way today’s college-bound students prefer to consume information.
    [Information] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    This information keeps both teams on track with their metrics and allows for better communication on what’s working and what’s not, as well as more insightful conversations on how to serve your sales numbers. What are the most crucial factors to look for in an outsourced teleprospecting team? Most people''s answer would be: cost.
    [Information] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Rich Pins include additional information on the pin itself such as item pricing, availability, ingredients, movie ratings, and even maps. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. shop two weeks ahead of schedule. back to school gifts. college DIY.
    [Information] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    The first time she visits your website and fills out a request for information, your solution notices this and assigns 10 points to her score. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in. Intrigued?
    [Information] 23 Outstanding Social PR Guides
    Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.
    [Information] ? 5 Tips for Marketing in a Highly Regulated Industry
    Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. And administrators can exercise tight control over who is allowed to access information in the database. It can also have a huge financial impact.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Information] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. hope you found this information helpful! Humans! What Hiring Managers Definitely Care About. Length. Formatting.
    [Information] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Information] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    However, until now the majority of this content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand’s ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Information] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    And because Vidyard also integrates with key marketing automation systems, you can pump information on who’s watching your video and for how long straight into your marketing automation contact records for segmentation, scoring and nurturing. Marketers know that video content and social media are a perfect match. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] A 3-Step Framework for Leading a World-Class Marketing Team
    What worked yesterday won’t necessarily work tomorrow -- especially in the digital realm where human attention spans are shrinking and audiences are bombarded with a wealth of information. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
    [Information] Total Marketing Automation: The North Star of All Marketing Engines
    Address the failure with better content marketing, better search features, better placement of the right information in the right place at the right time. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing. Yes, this is a controversial goal, but stay with me….
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Information] 12 experts define Key Performance Indicators (KPIs)
    The most important performance information that enables organizations or their stakeholders to understand whether the organization is on track or not.” –  Bernard Marr. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
    [Information] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    The show is thoughtful yet practical, providing useful information on ways to stay creatively engaged and thrive despite real-world issues. 'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges?
    [Information] 5 Reasons to Invest in Interactive Content
    but with interactive content, you ask less questions up front and receive more valuable information as they interact. By measuring and quantifying interactions, you can infer more accurate and valuable information about them. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The “Guess Which Won” App.
    [Information] Partner Hiring and Training
    My program this year is “ Bartender’s Guide to Cloud Profits ”” It’s just one example of information that will be shared during the conference. 'Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake.
    [Information] 5 Statistics Every Sales Executive Must Know
    An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
    [Information] Straight talk on social media consulting
    The problem is made immensely more difficult by the density of information on the web which is exploding. The problem is made immensely more difficult by the density of information on the web which is exploding. 'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] Is Parallax to Blame for Poor SEO?
    Websites with parallax design house all that juicy content on just a single page with one URL, one set of meta information, and one effective h1 tag. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example.
    [Information] Lead Capture: How undermining value impacts conversion
    Version A of the lead capture page featured a long-copy format with information on the treatment facilities and a call-to-action located below the fold at the bottom of the page. In this case, the shorter length of the page made it more difficult for the right customers to gain the information they needed. Version A. Version B.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Information] The New Definition of SEO [Video]
    The Future: As Google’s algorithms continue to evolve, the interpretation of information will become increasingly similar to the process of the human brain. Remember, people don’t search for the specific companies to answer their questions, rather they search for the relevant information that will provide solutions. Transcript.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Information] Don't Miss Out! Catch Up on This Week's Most Shared Content
    The CIA’s official style guide for intelligence publications was recently released to the National Security Counselors after a Freedom of Information Act request. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. Tweet. Tweet. It sure is interesting. Tweet. Tweet. Tweet.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Information] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. They simply want information of value. He or she simply wants information on how to solve a problem. In her interview, Ms.
    [Information] Why You Need To Master Digital Marketing [Video]
    Most organizations face challenges in digital marketing in three main areas: thinking that you’ll have a complete buyer data warehouse with your marketing analytics and data discovery information; aligning the varying departments of your organization; testing and learning from marketing intelligence. . Digital Marketing
    [Information] Are Millennial Marketers More Analytical?
    In other words, marketers don’t invest in advanced measurement because they don’t think the resulting information will drive enough improvement in their marketing results. That''s not an unreasonable belief: much ROI information is in fact interesting but not actionable and, therefore, adds no business value. End of discussion.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information] The Fallacy of the Lazy Millennial
    Give us a computer, some speedy wi-fi, and a little bit of background information and we will most likely know new things about your prospects, customers, and segments through digital self-education. Information fuels us, and we are mighty good at finding what exactly it is that we are looking for. They also might drink craft beer.
    [Information] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
    [Information] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
    We were surprised to see Tory Burch ask for 10 pieces of information. 'Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers. We recently shared everything you’d want to know about sign up forms and how to grow your list using them.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    If you’re not convinced of the power of visual content or would like more in-depth information about visual content, take a look at the infographic below, created by Digital Marketing Philippines , for 12 data-backed reasons why you should integrate visual content into your marketing campaigns. 10 Interesting Stats About Visual Content.
    [Information] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2.
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Information] 17 Powerful Persuasive Writing Techniques
    Check out the  Writtent Academy for information and tips on how to write effective and persuasive copy. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers. Focus On Your Best Audience. Tell Them Why. Be Authoritative.
    [Information] Chicago Tech Community: Anyone Can Learn to Code, Part 2
    'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! If you’re just joining us, part one is here for you to catch up on.) Just like my first experience with ACLTC, I was not disappointed. What had been a blank screen only minutes before transforms into a website with different layers of functionality.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Use that information to show them CTAs for offers that appeal to those same interests. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I''m concerned, dynamic calls-to-action are the only calls-to-action. Not hip to the difference? Here are a few ideas to get your wheels turning. Wrong.
    [Information] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Producing high quality, informational content shows clients that you have a strong understanding of your field and their needs. It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. Conduct research. This is a no-brainer. Use content marketing.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Information] Why Companies Don’t Market to Their Customers
    The analysis of data to inform decisions and provide insights into marketing and sales is still a huge gap in many organizations. 'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Information] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    When you’re inviting your prospects, try to give them all of the information they need to decide if this webinar is right for them, or more importantly, if it’s right for someone on their team. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! Win-win!
    [Information] Link Building Basics: Finding link opportunities
    Leverage Information from Competitor Analysis. The web is often a free flow of information and ideas. Leverage information from competitors – Use the information you discover during a competitor analysis to find the sites that are linking to your competitors and reach ot to them yourself. Advanced search modifiers. Recap.
    [Information] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Editors want to make the best use of their time at trade shows to gather information that they can share with the readers of their publications, e-newsletters and on their websites, to showcase the latest industry trends. 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Here are a few ideas to take advantage of the editors’ presence: 1.
    [Information] How to Build Your Email List [GUIDE]
    It can ask them to sign up for your offers or newsletter, which many of your readers are likely to do on their way out if your information is compelling. She’ll include information like recipes and cooking tips, and keep her readers informed about any popup, or temporary restaurants. Got a mailing list for snail mail? Voila! .
    [Information] Customer Lifecycle Marketing: Reporting, Part 1
    However, there is much more useful information to be gained through careful reporting and analysis of key metrics at all stages of the customer lifecycle. Capture: Capitalizing on the prospect’s initial attraction to you and gaining enough of the prospect’s information to start a new relationship. Attract. How popular is your brand?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information] 35 Tech Terms Translated Into Plain English
    APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Alt Text.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Information] The Digital Reality: How Technology has Transformed the New Business
    Freed from “911 HELP” calls hailing from other departments, the tech experts can bring their knowledge to the decision making table, using information technology to achieve business goals throughout all departments. Most likely, experiences across the previous siloed departments will inform each other, teach each other and propel each other.
    [Information] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information. 'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Information] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    This is a tricky question because the answer is: as frequently as possible,  as long as  it is natural for the industry and always provides valuable information to the end-user. Here’s the WHY from an SEO perspective: Google prides itself on delivering relevant and working websites to its searchers when they search for information.
    [Information] E-Newsletters: What’s the Ideal Format?
    Then the footer information: How readers can contact us. 'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half What about PDF files? Of course.
    [Information] B2B Appeals that Motivate Action
    If you have the task of generating leads for a new product or service, create the curiosity in your advertising by withholding a little information. They want information on how to do their jobs better, make their companies more profitable, and have a successful business and home life.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Information] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
    [Information] Actionable Research: A Roadmap to a Successful Rebrand
    For more information on performing research in professional services, download our free Professional Services Guide to Research. 'What does it take to successfully rebrand a firm in professional services? Imagine that you are in a foreign city and need to drive across town. You have a road map and a GPS device. How loyal are your clients?
    [Information] The Art of Influence for Great Copywriters
    The art of persuasion is a process, and one that can be far-reaching if you take the time to share helpful and useful information with your readers in exchange for their time, or extend some kind of small gesture to make them feel respected and appreciated if they take action. 'Image source. Fortunately, it doesn’t have to come naturally.
    [Information] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful. 'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Sadly, no. Creating Content. Boy Voyage!
    [Information] 4 Steps to Content Curation for Inside Sales Reps
    As social sellers, it is imperative that we constantly share valuable information and insights with our networks. By sharing content from other sources, you are not only showing your network that you respect the opinions of others in your industry, you are also showing them that you’re well informed on topics that are important to them.
    [Information] 21 Decoded SEO Terms Everyone Should Know
    Sitemap A site map tells bots exactly where to look on your site, and how information is organized. 'Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! 301 stands for the HTTP (hypertext transfer protocol) status code. Instead, they read the ALT text. Create one here.
    [Information] You’ve Got Great Content. Now What?
    Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. It’s the beginning. He views his primary goal as encouraging engagement. Now What?
    [Information] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
    The work involves sifting, sorting, arranging and publishing information. Chances are you have lots of bits and pieces of information on your products/services. content can be segmented for social media and drive folks to your curated site with more information that they requested. 'What is Content Curation? builds your brand.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Information] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. Or as Google puts it, “If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site." Off-page SEO. ” Boom.
    [Information] Does blogging still matter in 2014?
    ” Because of this, a lot of ex-bloggers have switched from free blogging to information-based Kindle ebook publishing. Because of this, a lot of ex-bloggers have switched from free blogging to information-based Kindle ebook publishing. 'By Mars Dorian, {grow} Contributing Columnist. Five years ago, I wrote my first blog post.
    [Information] Email Blacklists 101: Key Players and How to Stay Off Them
    For more information, click here. 'Email blacklists (also known as blocklists or block lists) are everywhere. They rank from the formidable to the obscure. The exact number of blacklists is not fully known – there are at least hundreds. To put it bluntly, Blacklists Happen. Let’s take a look. Blacklist Basics. Just mention the name “Spamhaus.”
    [Information] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Stay tuned to the blog for more conference insights, including best modern marketing practices, as well as information aboutour Summer Release for our leading Oracle Marketing Cloud solutions. 'by Kevin Akeroyd | Tweet this The onus is on us. Simply put, modern marketers have to deliver the goods. The stakes are incredibly high.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Information] How to Create a Good First Impression on a B2B Phone Call
    She provided her contact information and company name, Healthtest, when downloading a white paper from your website. You should: Check out Mary on LinkedIn, and anywhere else there is information about her, to learn about her background and responsibilities. When cold calling, you’re operating with less information. Research.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Information] What’s The Deal With Pain Points?
    In contrast to advertising, content marketing doesn’t simply offer a solution, but because it’s offering information that’s useful to the customer, it can lead the customer to information that addresses their pain points. That’s not too far from what marketers do when they identify a pain point. What’s the deal with your customer base?”
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Information] 9 Awful Ways We Push Customers Away
    With major gaffes like Target''s security breach, shoppers are extremely wary of where they swipe their credit cards and what information they share with businesses. Ask only for information that is absolutely essential to complete a purchase. Do not ask for the same information twice. 'Picture this. What made Patty leave?
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