• CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Information] A brief introduction to network science math in marketing
    RL is able to continuously adapt itself based on new information, making it ideal for optimization problems embedded within dynamic networks such as budget allocation and display targeting. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward. Thanks, Tyler! Marketing Data
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Information] 3 Ways To Research Companies For Personalized Video Sales Outreach
    In 3×3 research, find only 3 pieces of contextualized information about your prospect, the company or the industry that you plan on using in a sales conversation. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. No more than three bullet points!
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Information] How to simultaneously attract new prospects and retain loyal customers
    Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  Understand what really matters to your customer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Information] Does Your Martech Stack Add Up to a Good Customer Experience?
    It means delivering contextualised and informed messages appropriate to different channels. The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Why does your martech stack need to deliver a good customer experience?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Information] How Publishers Develop and Monetize Audiences with Digital Marketing
    Advertisers typically target on demographic or firmographic information, so those slices might always be the primary factor in a publisher’s segmentation and targeting. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. The short answer is yes.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Information] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Facebook changes its platform and rolls out new products all the time, so we'll keep marketers informed as the social network turned news company continues to evolve. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. January 2017. June 2016.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Information] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    You need to have a good idea of what your customer is like, which type and size of company they work for, the kinds of problems they need to solve, why they might buy from you, and where they’ll search to get information. Otherwise, you’ll be overloaded with information. Measuring Your Magnetism. How many people visit your site?
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Information] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Companies use persistent cookies to compile information on people who have used their website. It is made possible through predictive analytic software and related automated technologies that can store the most important information necessary for successful sales. This saves you money and improves your conversion rates. Using cookies.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Information] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The advertising team is having trouble tracking down a figure, while at the same time the executive board is curious to see a breakdown of the previous quarter’s web traffic and lead information. Even just five years ago, the primary challenge for marketers was being able to gather accurate and useful information. Right?
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Information] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    Game Informer, a print magazine from GameStop, is also on the top 10 list. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Information] Here’s How to Get Closer to Your Audiences with Storytelling
    As the barriers to publishing high-quality content become lower, the digital landscape is now saturated with more information than human beings have the brain spans to process. Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 What’s popular?
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Information] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    BuzzFeed’s decision to publish the dossier led to widespread hand-wringing from media critics, who argued that a journalist’s job is to verify information and report what’s true, not simply release a document like this. Selected by Joe Lazauskas, editor-in-chief. Esquire: A.J. Selected by Jordan Teicher, managing editor.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Information] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. Information: Looking for certain information. Keyword performance is difficult to predict. The chart below illustrates.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2017
    [Information] 7 Things Your Email Deliverability Consultant Wish You Knew
    As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. How much is too much? Email Marketing
  • VIEWPOINT  |  FRIDAY, JANUARY 13, 2017
    [Information] 5 Steps to Account-based Marketing Success
    If you’re curious about what ABM can do for you, and how to adopt this methodology, you’ll find a lot of helpful information here in this SlideShare. ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. Segment and Stratify.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Information] The Power of Unsolicited Pitch Letters
    We review all of the target’ s public facing information to understand its value proposition, competitive landscape, leadership, reputation, marketing & sales sophistication and apparent resources. Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Information] How to Create Powerful Customer Testimonials Using Video
    Here are three main things to consider: Questions : Lay out your questions ahead of time to get the stats and information you need out of your interviewees, and plan what your story arc is. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. You’re busy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Information] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    We can create smart lists that pull audiences based on data already housed in the system, and as we bring in new leads, we can build and update all kinds of information—from geographic location to company name and industry. Author: Cassidy Milder Every growing organization has important thresholds to cross. Now that’s truly priceless.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Information] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    As it turns out, there’s quite a bit of misunderstood information out there in response to that question. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. So how do you prioritize them? Not to learn.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Information] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Modern marketers must enhance their customer databases with information that is deeper than demographic and history profile data. Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Information] 8 Ways to Maximize the Value of Online and In-Person Events
    If a registration form allows an attendee to request information by email rather than by phone, for example, that preference data should be applied to all of your applicable campaigns. 7 ‒ Select your metrics and analyze your results. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • LEADERSHIP  |  FRIDAY, JANUARY 13, 2017
    [Information] What Type of Leader Are You?
    This style of leadership is less effective if team members aren’t informed enough to make the best decisions. Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. Pace-Setting Leader.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Information] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    These include: Providing relevant and educational information that’s of interest to your target audiences. Webinars offer an informative and engaging experience for prospects. By paying close attention to the questions or themes that come up during your webinars, you can gain valuable information to drive your content strategy forward.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Information] How to Create a Content Promotion Plan in 3 Steps
    Add this information to your buyer persona – or use it to create one if you don’t have a buyer persona yet. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Full articles?
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Information] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    You can find the most important information from the webinar below—or you can  watch it now. Missed our webinar? We’ve got your back. Paid search is complicated. When it comes to healthcare marketing, though, intense competition, stringent legal requirements, and complex privacy laws can all heighten complexities. The result?
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Information] How to Plan Marketing Content Around Event Promotion
    In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. Bookend the experience by putting together a recap that reminds the reader of all of the amazing, insightful information that was delivered during the event.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Information] 8 Steps to Open a Baidu PPC Account
    If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area. Baidu representative will contact you after you leave your information. This includes bank account information, local tax payment certificate, check, bank statement, bank payment order form.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Information] 8 Steps to Open a Baidu PPC Account
    If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area. Baidu representative will contact you after you leave your information. This includes bank account information, local tax payment certificate, check, bank statement, bank payment order form.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Information] Why Financial Services Brands Need Content Marketing Now More than Ever
    Financial firms need to curate digital content that helps Millennials—in all their diversity—make informed financial decisions. Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. Should she plan for retirement? Buy a house? The problem?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Information] Marketing Automation for Associations
    The first thing you can do with marketing automation is "score" these prospects based on all the digital information you've been able to collect about them and how they've interacted with your association online. Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Information] Anatomy of an Infographic
    An infographic is a mashup word representing a design that’s part information, part visual. Don your research hat and start gathering information. It needs to present information logically. “Infographic” was a hot marketing buzzword a few years ago. What is an infographic? Why infographics are so darn effective. Storyline.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Information] 5 Interview Questions to Assess Emotional Intelligence
    Emotionally intelligent people will be able to explain a conflict situation clearly and objectively , giving a specific run down of how they felt at the time, how they managed those feelings, and how they used social cues from those around them to inform their decisions. Emotional intelligence is more than just a buzzword. See how they react.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Information] How Content & SEO Marketers Can Help Each Other Be Successful
    Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. Next up? In Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Information] 5 ways to use graphics to illustrate a complex idea
    Long paragraphs of text can lose people, and readers can start skimming and miss important information. They’re able to cover all of the information they need to during the class, and the slides help students remember. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Information] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    For more information regarding the organization or to make a donation , visit the Big Brothers Big Sisters of Central Arizona website. For more information, visit  https://keomarketing.com. ###. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz., to 7:30 p.m. at Rustlers Rooste in Phoenix.
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Information] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    An organization’s internal teams also gain a lot of great information through passive listening on social media, and via active listening through customer service. Well, only if you can gather that information in a helpful way and turn it into content that converts. It’s the perfect storm of value, right? Who are they?
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Information] The Content Marketer’s Guide to Lead Generation
    If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Ways to improve lead-form conversions. What the future of lead gen content may look like.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Information] Your New Year’s Marketing Resolutions
    Even if you are far away from Canada, some companies might be based in Canada with American offices.  We will have more detailed information on this in the coming months. Current clients, prospects, and all of your internal staff should be on your monthly email list.  Just make sure they are all permission-based.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Information] Digital Asset Management in the Martech Cocktail
    You can’t attract, acquire, and engage an audience without a proper collection of systems to manage customer data, compelling content, and product information. It lends itself to “RACI” models where you can assign Responsible/Accountable/Consulted/Informed participation within a responsibilities matrix. It’s not always obvious.
  • SNAPAPP  |  TUESDAY, JANUARY 10, 2017
    [Information] Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss
    More information on the workshop below! You can now register for Marketing Fit! hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. Seems like a great experience, right? Why Marketing Fit? 1. Keynote Talk by Matt Heinz.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Information] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Capture feedback and quickly send information on bugs and fixes clearly and concisely. More Information: Get ViewedIt: [link]. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. It’s a win-win for all.”. About Vidyard.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Information] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    In professional relationships clients often have to share sensitive or embarrassing information. Because the professional closing the sale is also the one doing the work, the client can establish a working relationship during the sales process, and there is no information lost in the transition from prospect to client. Sales Defined.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Information] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    dynamic interactive experience, you should be able to create very targeted information exchanges that drive repeat visits and long term engagement. Original article published on Mobile Marketing Watch. . As fast as companies are developing these apps, they are also noticing a quick decline in usage. It’s always a work in progress.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Information] How Data Will Change Marketing in 2017
    Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Enhanced Content Relevance. Faster and More Accurate Timing for Campaign Production.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [Information] Modeling B2B video content on micro-learning
    The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information. What is micro-learning? It’s said to be a “learner-centered” approach. Like this post?
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Information] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Find that key point that can give you more information, even if it isn’t totally relevant to what you eventually want to sell them. What does that lead to?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Information] 4 Effective Methods to Increase Your Survey Response Rates
    Don’t have enough information about your prospects? Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. Probably not.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Information] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    While you aren’t immediately charged, you are required to provide billing information as soon as you make a commitment. Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. It wasn’t always like that.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Information] How to Entice Your Clients to Join the Marketing Automation Party
    Multiplies Leads:  Sending the right message to the right people at the right time by delivering specific emails and content via automated campaigns nudges prospects to opt in to continue receiving information that’s relevant to them. Here’s where you  capture  contact information voluntarily given by potential customers. Listen.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Information] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    This system is possible because if anyone at Facebook leaked information, they’d be canned. Here’s what you missed while deciding never to wear a backpack skiing again … Recode: Mark Zuckerberg shares Facebook’s secrets with all his employees, and almost none of it leaks. Selected by Dillon Baker, tech editor. block].
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Information] Who will come out on top in 2017? Mobile or Desktop?
    Health information: 46% on mobile and 54% on desktop. News/information: 44% on mobile and 56% on desktop. I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. Savvy marketers are advised to pay attention! exabytes per month. 2018: 14.9 exabytes per month. 2019: 21.7
  • OPENTOPIC  |  FRIDAY, JANUARY 6, 2017
    [Information] 10 reasons to be excited about data analytics in 2017
    Information is vital to evolving digital businesses because analytics touches everyone. We live in an exciting time of accelerated innovation and heightened global competition, full of unprecedented levels of opportunity for analytics professionals. Indeed, in the modern business environment every business. Brands & Marketers
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Information] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Enhanced all of the company technology stack information. I remember it so vividly that it’s crystal clear. Really? They want faster growth ? That’s a monumental challenge. So…How Did 2016 Turn Out? How Did We Achieve This Growth? We Invested In Accurate Sales Intelligence, For Us. Yes, we know this seems really obvious. Period.”!
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Information] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    With the focus on informing and entertaining, top of the funnel was the more obvious target. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Please.”.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Information] 5 tips to help you make business decisions that get results
    Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. Know everything about your business.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Information] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    Smith advises readers on engaging with online consumers effectively; using social media, apps, and blogs to cost-efficiently capture more leads; making connections and using the right words to close more sales; and creating websites that maximize sales by minimizing off-putting informational clutter. 4. Marketing, Sales, and Branding. Duncan.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2017
    [Information] How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]
    It'll help you figure out what information is essential to include on your poster, and how to make it aesthetically appealing -- without overwhelming the viewer. There's something about the word "poster" that seems very. retro. remember having a Metallica poster hanging in my room as an angstry teenager. But what are the success factors?
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Information] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    We start with background information on how the Salesforce CRM works to aid in understanding what’s required to do account-based marketing and how Bizible addresses these requirements with lead-to-account mapping. This tells marketers keywords, campaigns, and channel information for each lead. Contact is created under the Account.
  • LEAD LIAISON  |  THURSDAY, JANUARY 5, 2017
    [Information] Breaking the Lead Gen Stereotypes
    Gather information about the activity of your referral network and analyze pipeline results to make intelligent decisions about how to continuously improve the program drive higher conversion and sales. Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Guest Poster:  Sahand Sojoodi.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Information] 6 B2B Online Marketing Predictions for 2017
    These bots do everything from answer customer service questions, providing a personalized shopping experience for the client, or just offering advice information about your service. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-Degree Photo and Video. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Information] 6 B2B Online Marketing Predictions for 2017
    These bots do everything from answer customer service questions, providing a personalized shopping experience for the client, or just offering advice information about your service. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. 360-Degree Photo and Video. Chat Bots.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Information] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    Keeping this information in a CRM might be worthwhile so the salesperson can send the birthday wishes directly. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads. This is often an eye-opening experience.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Information] Amazing Account Based Marketing Tactics for Your Entire Funnel
    When those people consume that information, we send them an eBook which is all about marketing automation and higher education. Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? And that’s what made Charm Bianchini’s talk at Viewtopia so impactful. Literally.
  • BIZNOLOGY  |  THURSDAY, JANUARY 5, 2017
    [Information] New Year’s resolutions for digital marketers
    But they use data to inform and improve what their instincts suggest. Your customers now carry more computing power and access to information in their pocket than we’d even imagined possible just a few years ago. Adopt a test and learn mindset. Do you know how the most successful marketers continually win online? They focus on testing.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 5, 2017
    [Information] Why Information Overload Shouldn’t Be a Big Marketing Concern
    It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them. Meanwhile, 77 percent liked having so much information.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Information] 7 Ways to Generate Leads on Social Media
    Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. ” Most leads take only a few seconds to decide whether they’ll read a page and give their information, so keep your landing pages simple and design minimal to avoid overwhelming your leads. Special Offers.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website. Certainly email is not dead , but it is getting harder to do well. Email personalization really works. Seriously, stop.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information] 7 Resolutions Your School's Marketing Department Should Make
    When you collect information through their digital behavior and optimized online forms , put that intel to use when customizing the content you email individuals. 2) Better communication with Enrollment/Admissions. You need to address their most pressing concerns, answer their burning questions, be a resource for the information they seek.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Information] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    Consider the following: 67% of consumers would stop buying from a company if their personal or financial information were stolen from it; and 39% say they would remember a major privacy or security breach forever, according to a report from Adroit Digital (now MediaMath ). And the alleged role Russia and other hackers had in the U.S.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Information] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    You provide background information to give the reader context. This clearly explains to them how you plan to use their information. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. ” That’s what you’re aiming for. Title.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2017
    [Information] How Personalization Takes Interactive Content to the Next Level
    The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate. When we talk about interactive marketing content, we often use the word dialogue.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information] 3 Traits That Separate the Best Leaders from Average Ones
    It's important to note, however, that the best leaders don't just make unreasonably impulsive decisions -- they take measured risks to move their organizations into the future and keep ahead of the competition. 2) They know how to sift through information and find the most important parts. Check them out below to see where you stand. Passion.
  • KAPOST  |  WEDNESDAY, JANUARY 4, 2017
    [Information] How to Write Content for the C-Suite
    Chief information officers face different constraints than chief marketing officers and other members of the executive team. If you’ve been tasked with writing content for the c-suite, you may be feeling a bit nervous and wondering how, exactly, to begin. Don’t let these questions intimidate you. Include a call to action (CTA).
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Information] How to Avoid Working in Silos that are Bad for Your Content Strategy
    It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer be better at their job. Create content that will have a bigger business impact.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Information] Call Tracking and PPC. Are You Doing it Right?
    Integrated with Sales Integrated call tracking, which enables sales teams to see phone call activity, lead attribution, and customer information within an application is vital in today’s marketing landscape. It is important to consider all keyword information, including PPC and call tracking keywords. Don’t Assume! Wrong.
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Information] Sweeten Your Content With Search Intent Insights From Google
    We will take a look at the phrase “healthy holiday cookies” in order to determine what type of information users are likely looking for when conducting this or a similar search. Can information be presented in a table or chart? When it comes to creating visible website content, a good rule of thumb is to give the people what they want!
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Information] Research Reveals 7 Keys to Lead Generation Success
    Audiences click on lead gen pieces to get informed.  We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries. This is the single most important performance factor. Technology.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Information] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    ” In our survey, consumers said they appreciated native advertising that informed their purchase decisions. When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. The Daily Beast now gets 90 percent of its ad revenue from native ads.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Information] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    The people who said “yes” to a call was just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. All sales leads are not equal. Of those 350,000, about half—178,000—were actual sales leads.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Information] Blast Off: The Internet of Things Is Headed to Mars
    While NASA’s Curiosity rover continues to rumble across the planet’s rust-colored landscape gathering information, conducting studies and sending back captivating pictures to Earth, NASA is using consumer tech to bridge the gap between Earth and Mars in new, exciting ways. Why Send Tech to Mars? That interest is its own asset.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Information] 17 of the Best Tools to Find and Interview Remote Candidates
    But the platform’s insightful and objective assessment scores help non -technical recruiters make more informed decisions. You don’t know it yet, but you need Kelsey. She’s an ideal fit, the right mix of smarts and experience, temperament and personality. She’s the missing link your department has been looking for, needing. right? Wrong.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Information] 9 Key Steps When Going From Concept to Content
    It will solve a problem, provide important information, inspire, or be uniquely entertaining. Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. know you have, because we all have. Audience.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Information] The 10 Best Marketing Action Blogs of 2016
    These posts were chosen because they received the most reads, garnered the highest social shares, or contain valuable nuggets of information as Act-On favorites. And although there’s been a huge resurgence of marketers talking about the strategy, there seems to be an overabundance of information floating around about ABM. The result?
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Information] 6 Phrases that Kill Your Credibility with Clients
    People often unknowingly fall back on jargon when they want to sound clever or informed , but in reality, it can end up hurting your credibility much more than it helps. When you rely too heavily on jargon to convey information, it can diminish the meaning of your message and cause unnecessary confusion. Let us know in the comments.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Information] The Talent War, and Other Big Content Marketing Trends for 2017
    The concept—creating entertaining and informative stories for brands so that they could connect with people online—made enough sense. Six years ago, I started working in content marketing. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team. It’s expected.
  • NUSPARK  |  TUESDAY, JANUARY 3, 2017
    [Information] 3 Tips to Designing Blog Pages to Capture Leads
    To capture leads, obviously we need forms and lists so we can save contact information and begin a nurturing process appropriate to the prospect’s sales-funnel level. If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. Add a Subscribe Form. Where do I place the subscribe form?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Information] 4 Actionable Insights from Google Search Console Search Analytics Reports
    With this information in hand, B2B marketers can establish further benchmarks for SEO program performance , brand-specific, non-branded, and in general. Fortunately, search analytics reporting provides further information on the individual key phrases that make up performance for this theme. Branded versus Non-Branded Search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Information] 4 Actionable Insights from Google Search Console Search Analytics Reports
    With this information in hand, B2B marketers can establish further benchmarks for SEO program performance , brand-specific, non-branded, and in general. Fortunately, search analytics reporting provides further information on the individual key phrases that make up performance for this theme. Branded versus Non-Branded Search.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Information] Boxever Puts Airline Data in Context for Better Passenger Experience
    vacant seats and upgrades), loyalty status, and even current flight information. Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. office in 2014.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Information] Our Top 10 Blogs of 2016 at a Glance
    With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. You’ll need to read his blog to find out!
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 3, 2017
    [Information] Creating the Connected Customer Experience
    Consumers and customers are empowered with more information than ever. January 3, 2016 by Carla Johnson We live in a world of constant connections – access to anything, anytime, anywhere. read more. Customer Experience Carla Johnson Digital Customer Experience Mobile Customer Experience Salesforce Type A Communications
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 3, 2017
    [Information] Creating the Connected Experience
    Consumers and customers are empowered with more information than ever. January 3, 2016 by Carla Johnson We live in a world of constant connections – access to anything, anytime, anywhere. read more. Customer Experience Carla Johnson Digital Customer Experience Mobile Customer Experience Salesforce Type A Communications
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Information] 13 Gmail Plugins That Make Client Communication Easier
    The plugin also highlights key contact information about the person you are emailing, such as links to their social profiles, so you can gather intel on what the person is interested in or recent events in their professional life and personalize your messages. How much time do you spend on email each week? Price: Free. 3) Mailburn.
  • HALEY MARKETING  |  MONDAY, JANUARY 2, 2017
    [Information] Davis Staffing Launches Amazing New Website
    The new site features a gorgeous blue-hued homepage with ready access for job seekers and employers in Chicago’s Southland and Northwest Indiana to find the information they need. Each of their four locations has its own dedicated page chock full of information to ensure that customers, whether on mobile or desktop can easily find them.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Information] For Better Push Notifications, Take a Cue from Publishers
    With a quick look at your lock screen, you can absorb the notification information. Are push notifications at risk of becoming spam? It’s a question brands and publishers have been struggling to answer. push notification is a message that pops up on a mobile device, even when you aren’t actively using an application.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Information] Entering Protopia and a world of continuous marketing disruption
    By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media. How does marketing change when customers can’t trust the eCommerce systems that hold their financial information and deliver their products? By Mark Schaefer. Largely, we have lived in a business world of peaceful evolution.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Information] Fonts & Feelings: Does Typography Connote Emotions?
    In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content. This is an example of cognitive fluency , a theory that posits when our brains have difficulty processing information, the task at hand appear more challenging. Think about your favorite book for a moment.
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