• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Information] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    The pins will pull in information like pricing, availability, reviews, and content ratings to make the pins more useful to your target audience. Provide helpful information that tells the reader 1) what they''re looking at, and 2) what they can do with the content that lives behind the pin. 'Tumblr. Instagram. Source: BrandonGaille ).
  • ANNUITAS GROUP  |  WEDNESDAY, APRIL 23, 2014
    [Information] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Information] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. The key is providing information without directly promoting your firm. 'As a professional services executive, you have a lot on your plate. So, what is content marketing? Content marketing helps increase both.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Information] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    You''re weeding through the existing data to find relevant and successful topics to add to your interest targeting information. 'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. ET (11 a.m. Want to tune in? Secure your spot here. ). ET/ 11 a.m.
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Information] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. 'The oldest question in business is how to drum up more customers. Create a Discussion. Turn Customers Into Sales Members.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Information] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. It doesn’t matter if we work in B2B sales and marketing or provide sales and marketing for B2C clients.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Information] Social Media Marketing Automation Dos and Don’ts
    You can also schedule tweets for information about a big launch or promotion. Why not promote it while the information is still fresh – even if it’s been a few weeks since you wrote it? Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Information] Google Glass and I
    Of even greater significance is the degree to which we are giving up information about ourselves without any real understanding of the value or consequences. Crowdsourcing apps, such as foursquare or waze, make sharing information and private data a no-thought-required action. And so it goes with every new technology.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Information] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    Richer Data: Our new tracking methodology uses enhanced cookies to capture more information on each caller’s site visit, providing deeper insights into purchasing patterns across your customer base. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. Tools to Monetize and Manage Calls in a Mobile World.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Information] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    We begged our past call tracking provider for two years to get them to provide better ‘how-to’ information and make their system simpler,” Burckhardt says. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. Overview. Challenges with a Call Tracking Competitor.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Information] The Role of Content In The Future of Marketing [SLIDESHARE]
    The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Tweet This ). Successful brands are becoming publishers and storytellers by creating content that buyers want.  ( Tweet This ). Content marketing is more than a buzzword!  Content Marketing
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Information] 7 Unglamorous, Unpopular Truths About Content Marketing
    Your job as a business writer is to deconstruct information and present it in a way people can easily absorb. 'I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. So, that''s what I did.
  • ENGAGE  |  WEDNESDAY, APRIL 23, 2014
    [Information] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
    But long-form journalism still carries its weight as a vehicle for information, persuasion and education. 'The BuzzFeed-ification and Upworthy whitewashing of the Internet has some traditional journalists spooked. Their fear is that the push to generate more pageviews will decrease the quality of content produced. You know, “ clickbait.”.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Information] 6 Easy Blog Posts You Can Write to Attract Readers
    But lists are clear and concise and can convey information in an easily digestible format. Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic. But there are so many kinds of blog posts that attract readers that it’s hard to choose.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Information] 35 SEO Copywriting Tips for Rocking Content
    Sharing information is what the Internet is all about. ' . SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Bookmark, share, and enjoy!
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Information] Is Your About Us Page Killing Your B2B Marketing Strategy?
    Potential prospects click on this page because they want to know if your company has the resources, services and credibility necessary to meet their specific needs – And your “About Us” page must offer the information to match. So try to keep this information short, and focused on how it solves the pains of the consumer.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Information] The Anatomy of an Inbound Ecommerce Website
    The blog features products, how-to videos, images from customers, and general lifestyle information. This gives buyers the warm and fuzzies, letting them know personal information will be protected at all costs. 5) Up-Front Information. Check out this particular email that simply informs users of new features coming soon.
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Information] Four Ways Your Sales Team Benefits from Inbound Marketing
    The intent is to provide them with enough value that they will interact and voluntarily give their contact information and thus turn into viable leads. 'Inbound marketing can positively impact many areas of an organization, although it is sometimes difficult to see the direct benefit supplied to each. Don’t believe me? Lead Generation.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Information] The 7 Principles of Conversion Centered Design [SlideShare]
    This is when it becomes helpful to step back and learn the general principles we should be following to inform our optimization efforts. 'In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. The 7 Principles of Conversion Centered Design From KISSmetrics.
  • SALES CHALLENGER  |  TUESDAY, APRIL 22, 2014
    [Information] 3 Sure Ways to Lose Top Sales Talent
    Frequent employee exits limit sales organizations’ efforts to build next-level skills and capabilities in their salesforce, which is a bigger problem now than ever before as customers are getting smarter, more informed, and more demanding. Attrition rates continue to stay high and employee engagement levels low.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Information] Is it Time to Change the Universal Definition of a Lead?
    Buyers are actively researching information they seek. While this is good reason and a great opportunity to relay this information in interesting ways, most buyers are also tuning out because of all the ‘noise’. 'Change is good, change is healthy, change is refreshing; change is often, inevitable. Has this changed? Let’s discuss this….
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Information] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Monitor and Update Campaign Information Often. Since so many users are searching on mobile devices, when they come across your brand and want more information right away, the easiest way to get in touch is to call you rather than filling out a tiny web form on their small screen. Analyze and A/B Test Your Content. Budget Wisely.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Information] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Monitor and Update Campaign Information Often. Since so many users are searching on mobile devices, when they come across your brand and want more information right away, the easiest way to get in touch is to call you rather than filling out a tiny web form on their small screen. Analyze and A/B Test Your Content. Budget Wisely.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Information] A Tour through the New Facebook Ads Manager
    Now, ads can be separated into groups based on demographics, geographic information, and interests. If the user needed a combination of information from different reports, both reports had to be downloaded and manually combined. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Information] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Overflowing with both personality and invaluable information, each of Jeni Elliot’s posts at The Blog Maven is a must for your reading schedule. 'Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. No problem!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Information] 5 Mid-Funnel Lead Nurturing Mistakes
    Tune it up by refreshing your customer information. 'Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1.
  • ENGAGE  |  TUESDAY, APRIL 22, 2014
    [Information] Does Your Health Care Publication Need a Facelift?
    Clinical information is important but should come down the road, not at first glance. . Reaching out to your community through eye-catching images gets information read, offers an immediate connection with the reader and echoes the positive, uplifting voice of your publication’s stories. Local First. Attention Spans Are Short.
  • MARKETING ACTION  |  TUESDAY, APRIL 22, 2014
    [Information] Lead Management: 7 Steps to the Process that Creates Revenue
    Through the use of marketing campaigns, this process is where leads are regularly provided information, based on their wants/needs. 'Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. This post was originally published on his Demand Gen Coach blog. We are republishing with Jay’s permission. –slx.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Information] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    Create an app to share timely information. 'A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Disney is “wholesome family entertainment,” while Universal Studios is more like “Disney for big kids.”
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Information] 10 Tips to Drive Webinar Attendance
    Pick an Appealing Topic – With your target audience defined, find a topic that will appeal to them, something that fills an information need they have. Scrub” email lists first to ensure you have current information. The tips below will help your webinar approach (or exceed!) that 65% attendance target. . Event Recruitment & Follow-U
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. This infographic contains data from dozens of industries and a variety of sectors. got one. 1) Shock and Awe.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Information] 9 Tips for Running an Effective Phone Interview
    Focus your full attention on the interview so you can stay alert for important nuggets of information that the interviewee either says or hints at. First, you''ll want to press her for more context -- was there any critical information she wasn''t given that she needed to get started? First of all, make the time. minutes.
  • CRIMSON MARKETING  |  MONDAY, APRIL 21, 2014
    [Information] How To Generate Revenue From Big Data [Infographic]
    'Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. The post How To Generate Revenue From Big Data [Infographic] appeared first on. Corporate Marketing Infographics
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Information] Improve Your Email Response Rates with List Segmentation
    Even if you only have 20 people on your list, it’s never too early to start sending your subscribers specifically targeted information and creating categories that will come in even handier as your list grows. You can also ask current subscribers to send you the information you’re looking for. Consider segmenting your list.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Information] Which Marketing Analytics Should You Be Looking At?
    This information will help you determine what types of content your audience is interested in and what subset of your audience is qualified to become a customer for your company. 'Access to so much data has made marketing analytics overwhelming for many a marketer. the list goes on. Scenario #1: You need brand awareness. Look at traffic.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Information] How Typography Affects Your Internet Marketing
    While you may not think about typography when you’re optimizing your website, it can make a big difference in how readers view and understand your information. Ultimately, having a readable font is important as it makes it easier for you to convey information. 'English: Example of Tahoma typeface (Photo credit: Wikipedia).
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Information] 25 social media listening aids to increase your hearing
    From this data set, you have several widgets that allow you to see an overview of all the information or you can drill down to the nitty-gritty. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ).
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Information] How to Conduct a Website Content Audit in 3 Easy Steps
    content audit involves compiling a list of all the content pieces on your site along with information about these pieces in terms of their value to your company. You can use the information gleaned from your web audit in two ways. Take the opportunity to improve and update it to reflect your website redesign goals. Topics. Shares.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Information] 4 Must Dos For Sales and Marketing Pros
    What customers really care about is information and insight about their business, not what the supplier is peddling. It’s our job to feed that information back into Marketing so they can craft the messaging and materials to support that insight. He was clearly embarrassed, lost and distraught. Helped navigate alternatives. WRONG.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Information] 8 Types of Content to Help Engage Prospective Students
    But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying. You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels.
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Information] This Week in Digital Strategy 4.18.14
    Take a look at the great articles that will provide valuable information for optimizing your content strategy. 'Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. An aspect of digital strategy that we want to harp on this week is the importance of content marketing.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Information] The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool
    So go on, get inspired and informed on the latest and greatest in email marketing. 'Some people think email is dead. They say that it''s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating. Well, hate to break to you, but those folks are wrong. How''s it worked for you? email marketing
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Information] Thoughts on #Socialnomics 2014 by Erik Qualman
    'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Information] 6 Things Zombies Can Teach You About Content Marketing
    Instead, just focus on creating thoughtful, creative, informative content and sharing it like crazy. team of content creators provides a variety of voices and perspectives and diversifies the kind of information you will be able to share with your audience. Your Content Should Be…Alive. This is the most obvious. Virality Is A Mystery.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Information] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    This informative article provides a great easy-to-understand outline for designing the best blog post headlines. One of our most trusted sources for writing and marketing information today also offers great tips for how to write killer headlines. 'Learn How To Write Killer Headlines. How To Write Magnetic Headlines. Great tool.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Information] Content marketing metrics and analytics: it’s all about you
    What information to require on gated content forms. 'When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Information] 13 Solutions to Your Most Common Landing Page Problems
    Use similar terms to describe the offer behind the form on your landing page that your audience would use when searching for information on the topic. Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. right? Want to learn how?
  • MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Information] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    Today’s consumers don’t respond to conventional “Mad Men”-style marketing and advertising tactics; instead, they respond to engaging, informative content that speaks to them and not at them. Instead, organizations need to have programs in place to satiate consumers’ appetite for information. The solution? Lead nurturing. And it scales.
  • FATHOM  |  THURSDAY, APRIL 17, 2014
    [Information] GMAC Releases 2014 Survey of Prospective MBA Students
    ” Get additional information about the survey. 'Graduate Management Admission Council (GMAC), the group that administers the GMAT Exam and determines eligibility for MBA programs, just released their annual survey of prospective students for 2014, based on data collected in 2013. Tweet this ]. Higher Education
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Information] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    We released this information in an infographic earlier this week. 'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. It was this missed opportunity data that surprised us the most when we analyzed the millions of call segments that flowed through LogMyCalls in Q1.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Information] A Handy Guide to Optimizing Your Social Media Channels
    Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g. 'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Information] Grow Your B2B Audience by Considering Size, Engagement and Value
    It attracts people who are looking for information or entertainment. Once they get entertained or they find information, they leave. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. That’s simply no way to build traffic. They’re there.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Information] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Collect information  from a prospect (e.g., Copy:  Detailed information on the product(s) or offer, including a  call to action. Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. Would it upset you?
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Information] How to Cut Your Marketing Cost-Per-Sale
    For more information download our FREE e-book: Bridge the Divide Between Sales and Marketing.” . 'Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.  . Let’s say a company sells technology solutions to operations managers.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Only then can we actually have an informed discussion about cost and timeframes with the people who will implement our ideas. For this level of information, you need to get down and dirty with code and start building from scratch. but do we actually grasp what''s running behind the scenes of all these digital campaigns? Here''s why.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Information] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    It literally listens to the call trying to pick out words and phrases that would provide information about what happened on the call. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in Seems silly.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] How to Take the Perfect Screenshot Using "Inspect Element"
    Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. 'I work with an amazing product team. What Is Inspect Element? Here are some use cases: You''re a front-end developer.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Information] Attribution for the Assist
    Based on the results you see using whichever model you are using, it is important that you truly analyze and understand the data so you can make the most informed budget allocation and planning decisions. 'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while. 
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Fill out the information, and then click on Update Author Profile. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? And how do you know if you did everything you need to do? Refer to this list! After that, you can focus on the content and attracting visitors to your blog.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Information] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    To start with, marketing automation provides you with better information than you’d get with a manually orchestrated campaign. It usually displays this information statistically and graphically, giving you insights at a glance into which campaigns are effective and which are not. She was raised in both America and Germany.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Information] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses. What sort of content works best?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Information] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. You have gathered all your information and integrated the data with analytics technology.  'Quick review: phone calls matter ! Makes sense, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Information] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. You have gathered all your information and integrated the data with analytics technology.  'Quick review: phone calls matter ! Makes sense, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Information] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    The information can be applied to track performance of PPC ads, conduct A/B testing, identify lead-generating keywords, and even measure call length when compared to sales outcomes. You have gathered all your information and integrated the data with analytics technology.  'Quick review: phone calls matter ! Makes sense, right?
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Information] Using Online Data to Predict Patient Behavior
    If you know that come November, your patients and prospective patients are hungry for information around concussion prevention, you can offer workshops, clinics and online information around the topic when it is most sought after. It is very likely that the online information is a leading indicator of flu cases.  Social media.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Information] Content marketing is NOT link building
    As you provide more content, your target audience will begin to view your brand as a source of useful information. 'There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. Content Marketing. Strengths.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information] The Triggered Emails You Need to Make Your Marketing Automation Work
    The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer. If it''s a follow-up to registering for a webinar, include the webinar information, including the time and date and how to log in.
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Information] Matthew Crawley in a Dress
    But in 2014, most fashion brands have embraced the information age with an ebullient kiss-kiss, and their contributions to the content landscape often brim with imagination and cultural relevance. Even today, stalwarts like Chanel, Celine and Dior still do not sell their clothes online. Vogue’ s Kimye cover. Verdict? The “First Kiss” video.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Information] Our 5 Favorite SFA Software User Interfaces (UIs)
    robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Pipedrive ’s home screen arranges deal information from left to right in columns that illustrate the natural flow of your sales pipeline. Microsoft Dynamics CRM. Pipedrive. Sales Cloud by Salesforce.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Information] Matching Marketing Technology to Business Strategy: A Starting Framework
    But here’s the thing: just about every discussion of marketing technology starts off with the (true) fact that today''s customers demand a highly personalized experience informed by detailed knowledge of their history. Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin? Business strategies still differ.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Information] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. The content includes industry news, campus event information, and highlights of college milestones, like CalDay. 7) The University of Texas Austin.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Information] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do. Along with helping customers along their purchase decision journey, a stellar business website can provide valuable information to the sales team via form submissions.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Information] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do. Along with helping customers along their purchase decision journey, a stellar business website can provide valuable information to the sales team via form submissions.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo WHEN:  Thursday, May 8 (11:30 a.m.–1:00 00 p.m.).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Information] How to Find Elusive B2B Buyers
    Rather, it is to use pull marketing to make it easy for them to find you when they are already looking for information about your offerings. 'Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  The answer to all these questions is the same. messages from clients.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Information] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    In Information Technology, we have seen a significant migration in the decision making power from the CIO and IT executives to the business units taking the lead decision making role. 'An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Indeed. Where do you get the content?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Information] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    Whatever the case, reading Copyblogger is a sure-fire way to absorb useful information and come away with a taste of their edgy writing style that you can perhaps apply to your own writing. Lesson for content marketers: Provide readers with a variety of content types (informative, fun, long-form, shorter, etc.) Overit. Curata.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Information] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Q: The IAPP is a mystery to most marketers.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Best Practices for Blogger Outreach
    Give them just enough information so they understand your idea. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Information] If You’ve Got It, Use It (Data, That Is)
    This is a great example of how data can inform real-time personalization. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). Nothing earth-shattering.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Information] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    His blog is known throughout the industry and he’s a respected source of information. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? If possible, some exclusive little tidbits are always helpful.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Information] Why the First Rule of Culture Is Misguided [SlideShare]
    An example is our core tenet of transparency -- w e share uncommon amounts of information with all of our team members. We don’t allow individual groups (“States”) to override this basic, inalienable right to information. The first rule of culture is that you don’t talk about culture. We Make Decisions Faster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Information] The best marketing insight I’ve received in the past 5 years
    Cialdini, in this information-dense world, how does a leader stand out?” Cialdini, in this information-dense world, how does a leader stand out?”. 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. ” His reply: “Be more human.”
  • CRIMSON MARKETING  |  MONDAY, APRIL 14, 2014
    [Information] Is It The CMOs Job To Manage Data?
    'As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But But is the CMO the right person for the job? The post Is It The CMOs Job To Manage Data? appeared first on. Corporate Marketing Other Interesting Topics
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Information] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    Because you’re talking with prospects, you’ll be able to tailor your email nurturing and send highly relevant information. Providing customized content is critical as there is a real risk of spamming your prospects with the wrong information, which will do more harm than good to your relationship. Define a Good Lead. Score Your Leads.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Information] Heartbleed Bug: What You Need to Know
    ” Put simply, this means your usernames, passwords, and credit card information were potentially at risk of being intercepted. 'By now you’ve probably heard the buzz and received more than a handful of emails from various companies about the Heartbleed bug. What is Heartbleed? What is OpenSSL? through 1.0.1f. What can you do?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Information] The Purpose of Repurposing Content
    Each industry and business model will have its own slightly nuanced version of the buyer''s journey, but the fundamentals are the same: People in each stage have their own set of distinct behaviors, information needs, and knowledge consumption preferences. After a minute or two, we started grouping them into themes. hope it''s helpful.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Information] How to Unlock the Lead Generation Power of Your B2B Website
    It collects and processes information on website visitors who identify themselves in return for valuable content. That’s why you need clear headlines, bullet points, a relevant image and a clear promised of what the visitor will gain from filling out the form and submitting the information. Landing Pages. Forms. Thank You Pages. Javi
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Information] The End Game: How to Create Opportunities Early In Inside Sales
    When you finally do talk to someone in person, don''t scare them with too much information. Entice them with your product or service, concentrate on how it can improve their specific situation, and then schedule another conversation for more information. But not only is sales a month-to-month game; it''s also quarterly and yearly.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Information] What Every Managing Partner Needs to Know About Marketing Professional Services
    'Every day, managing partners are required to make decisions about topics we are not fully informed about. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. Perhaps the area where these decisions are most common and most fraught with peril is marketing. Think about it.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Information] After an Event: How to Connect and Follow up on Email + Social
    If someone you met at an event asked for information on a certain product or service that you offer (or handed you a business card), don’t automatically add them to your email list. Share information about the event directly. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Information] How to build brand trust – 4 essential steps
    More information on how to rejuvenate your brand trust is in our website:  www.ThePathfinderGroup.net. 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly Emotions are the primary drivers for behavior and these decisions, not cognitive thinking.  source:  Webbed Feet.
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Information] Using the Unsubscribe Process to Grow Your Company
    If this is the case, you may get valuable information about your actual website, which generally gets more traffic than the landing pages tied to an email marketing campaign. 'Making sure you have a solid email unsubscribe strategy is nothing new. Not to mention the legal requirements…). It’s not as bad as it seems. Not endearing!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Information] 83 Exceptional Social Media and Marketing Statistics for 2014
    54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? No, not that.)
  • SALES CHALLENGER  |  SUNDAY, APRIL 13, 2014
    [Information] The (Slowly) Changing Face of Procurement
    We frequently talk about how the rise of informed customers is changing this dynamic for Sales, how empowered customers will refuse to buy from anyone pushy or annoying, favoring Challengers that can helpfully show them a new way forward. Interesting, the same force—the rise of informed customers—is starting to change Procurement.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Information] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Information] How Can Content Marketing Generate Leads?
    To gain leads from your external content, you will need to create natural seeming content that is creative, humorous, or informative to give outside groups a reason to link to you. 'Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • SYNECORE  |  SATURDAY, APRIL 12, 2014
    [Information] 7 Inspiring Examples of Parallax Scrolling Websites
    This site is both whimsical and informative and it''s a great example of how the effect can be used to juxtapose photography and illustrated elements to give the illusion of depth. 'The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Sony: Be Moved. Seattle Space Needle. Rimmel London.
  • HUBSPOT  |  SATURDAY, APRIL 12, 2014
    [Information] The Definition of List Segmentation [In Under 100 Words]
    With better targeting comes better conversion rates -- because you''re sending the most relevant information possible to your contacts. 'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. email marketing
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Information] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. Offer information online that you would usually print. You can even offer online informational sessions for those that cannot attend an in-person event. Not everyone is ready to apply today.
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