• LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Information] 7 Steps to Brilliant B2B Marketing [Part 2]
    Give them useful, relevant, entertaining information that provides value to them. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Information] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Culture of Content: The Foundation.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Information] Staffing and Launching Your Content Marketing Program
    and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. All rights reserved. Introduction 3 II. Building an Editorial Calendar 20 V.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Information] Content Marketing Playbook: Strategy and Roadmap
    of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Information] Evangelizing a Content Marketing Program
    metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 16% 2.9%
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Information] 3 Keys to Getting Sales-Qualified Leads
    Gather key anecdotal information about a prospect’s. exchange for information. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. program running right now. Or maybe you are considering one. leads.
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Information] How Artificial Intelligence Is Helping Brands Create Ads Just For You
    Opentopic blog >> fastcocreate.com Consider all the information about your likes, dislikes, wants, needs, and behavior that are out in the world. Whether it’s Facebook, Twitter, apps, games, or any other digital interaction, it amounts to a giant pile of data just about you. Cognitive Technology Cmo cognitive technology
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Information] Does Your Content Have Superpowers?
    Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Information] Is “Sadvertising” an Effective Video Marketing Strategy?
    With so much information bombarding users across devices and platforms, the more emotionally visceral the content, the more likely it can catch and retain our limited attention spans. If given a choice, I’ll always skip an ad versus sit through it. It took a battery commercial to change my mind—and bring me to tears. Video Marketing
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Information] 9 Resources to Help You Become a Better Leader
    In fact, many industries have Slack groups you can join to talk about the latest trends and get advice on problems you're facing. (Or lurk in the background like I do to absorb as much information as possible.). Some things in life are relatively straightforward to learn. Want to knit a scarf? Learning to lead others isn't so linear. Period.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Information] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    Monica: Thinking about how people consume information to learn from it and testing with a variety of abilities. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see. You glance to your left and far, far off in the distance you see a train is coming. You freeze. It felt so real.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Information] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    Will every member of your audience be presented the information on your dashboard in a live session? As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? The VP of Sales?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Information] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    His petition now has over 500 signatures, and Haskins has a “video information session” with the company tomorrow at 3:30 p.m. At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. After months of tweeting at Denny’s for a job, Haskins decided to start the petition.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Information] Ask a Content Guy: What Content Metrics Really Matter?
    Communicate that information in a few different ways. Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Think of me as the three-eyed raven from Game of Thrones , except I won’t set you up on a blind date with a White Walker. could go on.
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Information] How to Improve B2B Event Marketing ROI with Marketing Attribution
    Try it, track it, then use the data to make informed decisions in the years to come. The happy customers will help you sell to the key prospects and the informal atmosphere is a nice way to have valuable conversations with current customers about their likes, dislikes and how you can better help them. Deciding Which Events to Attend.
  • SNAPAPP  |  THURSDAY, MAY 26, 2016
    [Information] Introducing Our Latest Feature: Create a Personalized Summary
    Including it with their lead data lets you do some powerful marketing, such as emailing it to them later or arming your sales team with the information gathered for a more informed follow-up. Here is some more information to questions you may have: What content can I include? Love it? Anxious to get started? Content loading
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Information] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    With this approach, nearly everyone who was asked willingly participated and provided honest information. Listen to the podcast now to analyze the state of marketing transformation and audience building or find an overview of the topics below. What’s Behind the Name Change? That is, they used a survey/market research based approach.
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Information] Improve your SEO by Fixing Your Old Web Content
    If your content is still accurate and important information, if it earns a lot of inbound links, and if it continues to drive traffic then it’s worth keeping. Perhaps you can update the information or re-write it in order to create added value. Here are four ways to address it: Leave it alone. Add a 301 redirect away from it.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Information] PRMM Interview 21 with Scott Lum on content and social media marketing
    All these different technologies that are coming down the road may not be seen as marketing but by feeding that information back into the company we’ll be able to create better products. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. Enjoy the Video! What should I do?”.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Information] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Flipped learning enables students to learn new information at home, virtual field trips invite students to explore historical landmarks with ease, and innovative file sharing technologies empower students to collaborate with peers around the world. Funding for edtech companies is booming. billion  of private investment in edtech companies.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Information] Promotional products: making them effective branding tools for your business
    Here is a breakdown with more information on each of our three “rules” for choosing effective promotional products. Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. That is almost double all other mediums combined.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Information] How Data-Driven Are Today’s Modern CMOs?
    Over seventy-five percent of respondents believe their customers currently receive little to no personalized information, indicating plenty of room for organizational growth in expanding personalization efforts. Testing is still largely informal. Most marketing leaders have data on the brain. t’s time to get personal. CMO Corne
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Information] What to Include in a Business Thank You Letter
    Personal Information. When you’re sending a thank you letter to a specific person, include some personal information. If you formed a relationship with the person during the sales process, take it a step further and include information about the person’s job, family, hobbies, or anything else that you know. Hope for the Future.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Information] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Producing valuable, non-salesy content that answers customer questions and leads them through the decision-making process can make a huge impact on attracting the right buyers who are hungry for information. Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? Send Timely, Relevant Responses.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Information] Microsites and SEO: Why B2B Link Building Matters
    The probability that most of these vendors will link back to the report is high because of the quality of information presented. Likewise, buyers looking for cloud-based solutions are likely to share and link because of the report’s neutrality and high-quality information. Everyone loves being called out for doing great work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Information] Keeping your content promise, even when it hurts
    think in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. think in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. encouraged her to give it a shot. It was a difficult decision. Pop-ads.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Information] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events. At the other end of the funnel, Demandbase will help salespeople choose messages by feeding them information about the likely interests of target individuals. Some do, most don't.
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Information] KEO Marketing Wins Three 2016 American Business Awards
    For more information, visit  https://keomarketing.com. ###. PHOENIX, Ariz., May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. About KEO Marketing. KEO News
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Information] Is Your Referral Program Getting You the Leads You Need?
    But even those that don’t can make informed referrals to your firm based on their grasp of your expertise, as well as share your content with others. You can gain crucial information by looking up leaders among your target audience, finding which LinkedIn Groups they belong to , and following relevant conversations. Strategic Content.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Information] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Because all of the information is pulled straight from the A/B testing software, it’s important to use a descriptive naming convention that you’ll recognize when you are analyzing the data in your attribution solution. A/B testing has become a staple in the data-driven marketer’s diet. Read more about A/B testing basics here.). Version B.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Information] The Danger of Not Having the Right Testing and Optimization Technology
    It needs to also aggregate customer data to help you bundle your audience into segments/profiles, which helps locate profitable opportunities and make informed hypotheses. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Oracle Marketing Cloud
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Information] Do You Know When to Start Investing in Display Advertising?
    For more information on navigating display and the paid media curve be sure to stay tuned to the Fathom blog. I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Breaking Down Query Demand & What It Means for Display Advertising.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Information] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Have you ever had any formal or informal paid advertising training or education? If you segment your audience based on their professional information, like role, company, industry, etc., If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you. With over 1.4
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Information] 3 Insights from Search Insider Summit
    It’s all about learning how to build and optimize owned content properties to intercept more of the audience in their information journeys, and ultimately help them become loyal clients. I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. Voice search. Attribution modeling.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Information] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    As a first step, try looking at the information that flows between departments and teams. Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. How so? It’s because CCM isn’t just about messaging. Artur Schnabel, concert pianist.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Information] How to Learn Anything Faster
    Studies show that the more different ways you experience a piece of information, the more likely you are to retain it. Sleep plays a big role in our ability to learn new information and skills. How long does it take to acquire a new skill? The key word in Gladwell's book is "expert.". It doesn't take 10,000 hours to learn something.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Information] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Pony up for the sponsorship level that gives you contact information for all attendees. The most valued skillset that your account executives possess is their ability to advance a potential customer through the buying cycle to close. This specialization helps both groups stay productive and motivated. Their pipeline has essentially dried up.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Information] Is Predictive Intelligence the Future of B2B Marketing?
    This takes into account other technologies, such as CRM or marketing automation , and demographic information to predict whom sales and marketing should be nurturing closely. Predictive analytics also leads to informed idea generation and content development. In the last century, the world saw a massive revolution of innovation.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Information] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Pony up for the sponsorship level that gives you contact information for all attendees. The most valued skillset that your account executives possess is their ability to advance a potential customer through the buying cycle to close. This specialization helps both groups stay productive and motivated. Their pipeline has essentially dried up.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Information] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Indeed, I’ve been telling clients for some time now that they will need a mix of consolidated and federated sources, with federation clearly the right choice for contextual information that is only relevant in a small number of situations. This isn’t really a new idea – it’s called federated access and has been around for decades.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Information] How Much Do Your Leads Cost?
    tell them that they need a whole lot more information than that (decision makers and influencer data and business issue, compelling event and a sense of urgency) to call a lead sales-ready and worth sales’ time to pursue. Understand the price you are paying for your leads and then optimize. Have additional decision makers been identified?
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Information] Are You Leveraging Your Content for Sales Enablement?
    This data also allows the right follow-up information to be sent to the right people at the right time. Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. Of course you do. What Is Content for Sales Enablement?
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Information] How Content Becomes a Sales Conversation
    Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. They put forth monumental work to pull out the golden nuggets of information for each prospective buyer (also known as the heroic effort approach). They do not feel engaged or understood, and their expectations are not met.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Information] Creating Killer Content with Data: Pubcon Austin 2016
    Typically, when I look at this report, I start seeing type themes (eBooks, studies, infographics, blog posts) which help inform overall content needs beyond just topics. It doesn’t give us everything we wanted but to Google’s credit, they have added new features over the years and provided us with data we can use to inform our decisions.
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Information] Avoiding The Predictive Analytics #Fail In Demand Generation
    Such a model needs to capture not only core contact and firmographic/demographic information, but also must capture key segmentation information (which may not be firmographic/demographic), as well as behavioral information at a content offer and engagement channel level. Everybody’s doing it, right? Are you doing it?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Information] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Following accounts in Sales Navigator will provide you with up-to-date information on what is happening within that company. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. Warm Introductions. So how do you get started?
  • INFER  |  TUESDAY, MAY 24, 2016
    [Information] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. About Infer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Information] Someone’s making money off your copyrighted content (But it isn’t you)
    By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. In fact, they may even be making money off of you without your knowledge. Copyright in a world of curation.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Information] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    With so much access to information and choices, buyers expect more from the companies with whom they interact. Secondly, you’ll want to inform. Demand generation, aka “demand gen,” isn’t just about leads. Demand gen is about creating high quality leads that engage with your brand – and eventually turn into revenue.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Information] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    With so much access to information and choices, buyers expect more from the companies with whom they interact. Secondly, you’ll want to inform. Demand generation, aka “demand gen,” isn’t just about leads. Demand gen is about creating high quality leads that engage with your brand – and eventually turn into revenue.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Information] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Trying to go viral? It seems like everyone is these days. affected BuzzFeed’s traffic. Here’s some of what we learned. You're Just Wrong".
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Information] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    For more information or to register for this event , visit the Arizona Technology Council website. For more information, visit  https://keomarketing.com. ###. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016  . PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Information] Myth Busters: 4 Misconceptions About Predictive Intelligence
    As B2B marketers we’ve all had to grapple with well-informed buyers who can investigate your product, do comparison shopping and get deep into the decision-making process without ever filling out a form on your website or connecting with your sales team. I hope you find the below post useful. Now Acme Inc. Bingo! Or Or is it?
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Information] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. Welcome back to our four-part series on marketing operations leadership.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Information] 4 Content Trends Every Marketer Should Be Following
    All of these devices will present brands with opportunities to add value by serving useful or relevant information. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. On May 19, we held our West Coast Summit in San Francisco. Points to Red Bull logo.). But that’s changing.
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Information] The Myth of the 10x Marketer – How to Multiply Impact
    Their lives are consumed by the quantity of digital information, causing attention spans to decrease and expectations for brands to increase. As humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. It’s how we express ourselves. We Live in Complicated (Marketing) Times.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Information] 10 Online Lead Generation Techniques for Professional Services
    Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal. Because it requires registration, you can collect basic information on a session’s attendees. Online Lead Generation Techniques that Work.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Information] The real value of engaging your audience in content marketing
    Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. Nobody was getting paid to tell us how great the music was.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Information] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Add SMS opt-ins to your online forms so you can send important information to customers on their mobile devices. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Information] 8 #SDSummit Case Study Sessions to Attend
    Trading on Information and Insight to Fuel Intelligent Growth. If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week  is absolutely packed. This year’s lineup includes a variety of customer case study presentations from top-tier companies. ROOM: Ryman Ballroom A.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Information] How Do You Choose a Blog Platform?
    In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org? Which is best? Which one is best? WordPress.com.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Information] 15 Best Practices for Email Unsubscribes – With Examples
    So I try that, but my login information is rejected. Include information about when and where someone first subscribed. Here’s an example of this information in an email footer: And another example on the opt-out or manage preferences page: 8. So when your subscribers say “goodbye,” it doesn’t have to mean forever. Hardly.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Information] 15 Best Practices for Email Unsubscribes – With Examples
    So I try that, but my login information is rejected. Include information about when and where someone first subscribed. Here’s an example of this information in an email footer: And another example on the opt-out or manage preferences page: 8. So when your subscribers say “goodbye,” it doesn’t have to mean forever. Hardly.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Information] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Boomerang. Google Groups.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Information] 10 (Almost) Effortless Ways to Boost Facebook Engagement
    The infographic below (from Digital Information World and Social Clinch) offers some great advice. I’ll highlight the tips before showing you the infographic. Opentopic blog >> postplanner.com With all the talk about Facebook reach lately, I thought you’d appreciate a refresher on how to boost Facebook engagement.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Information] Pressure
    Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. TV companies have seen the early signs of transformation taking place in how people discover, consume, and share information. Pressure. The Backstory. But let’s start at the beginning.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Information] When Sensory Marketing Works and When it Backfires
    Manufacturers understand it too, which is why tactile information like the famous contour of a Coca-Cola bottle or the textured burlap packaging of Marfa brand soaps are unique and memorable. Some manufacturers. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Information] When Sensory Marketing Works and When it Backfires
    Manufacturers understand it too, which is why tactile information like the famous contour of a Coca-Cola bottle or the textured burlap packaging of Marfa brand soaps are unique and memorable. Some manufacturers. Marketing ROI Cmo undefined marketing roi
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Information] The Role Call Tracking Plays in Sales Planning
    Into this foray have come integrated marketing automation platforms such as ActiveDEMAND, which offers a feature known as CallForensics and that takes the concept of call tracking – measuring every incoming call associated with a marketing campaign – to a dynamically new level. How does this pertain to sales planning?
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Information] How Business Development Roles Can Leverage Marketing to Close the Sale
    As marketers monitor the marketplace and respond to daily requests for information, they inevitably become a wellspring of information on your firm (and clients). The buyers of professional services have a formidable advantage: an extremely sophisticated power of choice. growing number of buyers are digital natives. How Hinge Can Help.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Information] 7 Steps to Brilliant B2B Marketing [Part 1]
    This week’s infographic created by Smart Insights is a great primer on how to build up a comprehensive B2B marketing strategy, divided into 7 different steps.  It contains much information, so I’ll be breaking it into two parts posted this week and next.  B2B marketing is a machine with different moving parts. Let’s take a look!
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Information] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    You should vet these opportunities yourself and make an informed decision. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. only to realize later that an error made it all the way through to your customers' inboxes. Want an example? Want to learn more about these processes? Design.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Information] Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to Sleep
    In my job , I must deliver financial information, instructions on policies and procedures, and other important information to groups of varying sizes. Is the information time-based where chronological order is a factor? Provide complex information. Public speaking. Do your palms start to sweat at the mere mention of it?
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Information] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    Video content is quickly becoming one of the most powerful ways to breakthrough information clutter. Facebook : On the other hand, Facebook—especially Facebook live—takes less production effort, making it easier to share information in real time and build brand credibility. Do you know which platform is best for your needs, though?
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Information] Why ABM Marketers Need A Predictive Account Engagement Score
    Specifically, it informs the sales team when to strike, it helps the marketing team understand where to spend more time, and more broadly, it’s a great leading indicator of revenue. When it comes to account-based marketing measurement , one of the most important metrics (after revenue) is account engagement. The Importance of a Single Score.
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [Information] A No-Fuss Approach For Engaging Finance Advocates
    Finance professionals love to impart their knowledge, share their credentials, and be used as a source of information. This could include multiple choice feedback surveys or quizzes, or trivia challenges around product and industry information. Those who work in finance are detail-oriented, consummate professionals. Download now!
  • KEO MARKETING  |  THURSDAY, MAY 19, 2016
    [Information] The Advanced Guide to Content Marketing for 2016
    Instead of the same old information about editorial calendars and personas, you will learn how to use new content marketing to capture and keep your prospects’ attention. “Content is KING!” says everyone who hasn’t been living under a rock the past few years. Is content marketing dead because of this?  Content Marketing
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Information] 2016 Big Data 100: 50 Coolest Business Analytics Vendors
    Opentopic blog >> crn.com Calling itself “the data dexterity company,” Attivio markets software that helps users find information, including unstructured data, throughout their IT system and work with it for decision-making tasks. Tools include content analytics, data source discovery and search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Information] 9 Content Marketing Gems Hidden Within Game of Thrones
    There’s a reason why sites like BuzzFeed generate an insane amount of unique visitors: They post the hell out of photos of cute things like puppies and kittens!  At the end of the day, readers want not only to be informed and educated when they seek out your content; they also want to be entertained!  Because it’s badass.  Martin? 
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Information] 3 Reasons Why No One Is Sharing Your Content
    In other words, if your content is not providing information that’s valuable enough for your audience’s audience , it won’t be shared. One way to perform audience research is to use interactive content to gather information. 60% of B2B marketers say producing engaging content is their biggest challenge for 2016. No kidding, right?
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Information] 5 Branding Techniques that Do Double Duty
    Remember that people want to quickly scan for information on a web page so this is not the place for a lengthy bio. Include information on the skill sets and traits you value, employee benefits, and growth/learning opportunities. It also showcases your experts, attracts visitors and nurtures prospects. Additional Resources.
  • LEAD LIAISON  |  THURSDAY, MAY 19, 2016
    [Information] Your Crash Course to Offering a Crash Course
    With that information, you then have the chance to market to that lead in the future. Converting visitors often requires giving away something of value. An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Why Offer a Crash Course?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Information] [Infographic] Why Creating A Personal Online Experience Is Critical
    Think about how convenient it is when the product or information you need is shown immediately to you when you visit a website. Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Information] Building A Successful On-Demand Webinar Strategy
    Then post a form that asks for the contact information of anyone who wants to see the full webinar. At first, the form you post should request the name, company name, position, phone number, email address, and any other information you want to know about your target audience. Here’s why you should do it and how you can get started.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Information] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Not all of the information is absorbed in that initial training since there’s a lot thrown at them. Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. About a year ago, I had a moment of panic at the office in regards to sales enablement. Mass Edit/Update.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Information] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Not all of the information is absorbed in that initial training since there’s a lot thrown at them. Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. About a year ago, I had a moment of panic at the office in regards to sales enablement. Mass Edit/Update.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • HALEY MARKETING  |  THURSDAY, MAY 19, 2016
    [Information] Which Makes a Better Impression on You…
    Does your website welcome, engage and inform them? Does it make it easy for them to take the actions that matter most to your staffing service – things like requesting more information, placing a job order, applying to a job or submitting a resume? The guy on the left – or the guy on the right? Expectations are high. Not sure?
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Information] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Information] Lead Generation Tweaks for Building a Better Sales Pipeline
    Today, we’re living during the information revolution. Given all the information available, the buyer journey has changed. In the modern multi-touch marketing world, assigning value to lead characteristics that relate to your organization will inform how best to approach leads. Within so much data, new best practices are a must.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Information] Lead Generation Tweaks for Building a Better Sales Pipeline
    Today, we’re living during the information revolution. Given all the information available, the buyer journey has changed. In the modern multi-touch marketing world, assigning value to lead characteristics that relate to your organization will inform how best to approach leads. Within so much data, new best practices are a must.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Information] Blog ROI: 4 Tactics to Capture Greater Results
    The company discovered that its current approach, which included publishing company news, promotional information, and other self-focused details, wasn’t helping its blogging ROI. Instead, the company needed to create content that would inform, engage and bring value to its target audience. But what they do need is useful information.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Information] Blog ROI: 4 Tactics to Capture Greater Results
    The company discovered that its current approach, which included publishing company news, promotional information, and other self-focused details, wasn’t helping its blogging ROI. Instead, the company needed to create content that would inform, engage and bring value to its target audience. But what they do need is useful information.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Information] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    For more information and to request a complimentary marketing audit: https://keomarketing.com. Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. Phoenix, AZ.  But now it is too much. Prospects are buried by all the content and they are ignoring most of it. About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Information] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth.
  • BIZIBLE  |  WEDNESDAY, MAY 18, 2016
    [Information] How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing
    In this post we show you how to turn your marketing data into a forecast so you can make good budgeting decisions and deliver actionable information to the leadership team. Because forecasts are living and breathing numbers, changing as current information gets inputted, forecasts can help you meet your sales opportunity and revenue goals.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Information] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Can your display ads be used to gather useful demographic information for your TV or radio efforts? What’s the point of advertising through multiple channels if you aren’t going to leverage the insights you gain? Can your SEO rankings be used to determine gaps in your paid search coverage? Why Should You Care? What Should You Do? Conclusion.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Information] How to Bridge the Customer’s Trust Gap
    Potential customers don’t trust the information they get from the sales force. When asked “Would you find information or advice given by people in the following business units to be trustworthy or untrustworthy?” Contact with the sales force means they are interested and want more information.  They responded like this. Summary.
  • SNAPAPP  |  WEDNESDAY, MAY 18, 2016
    [Information] “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content
    The animated information, especially in content form, ones that you can interact with, helps people understand your core message in a much simpler way. Marketers go wrong by just creating based off whatever they want versus using data, trying to understand the reader, before they start putting any information out there. Easy, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Information] Personalization Makes Programmatic Advertising a Win-Win
    Even in the face of smarter programmatic advertising (software-created, specifically-targeted advertising) algorithms and massive databases storing information on industries, businesses, consumers, and everything in between, ads are still falling flat with your audience–where the use of ad blockers is clear evidence that something needs to change.
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