• SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] Social Media Marketing: It's Complicated.
    Once we have this general information down, we can start digging into campaign objectives and KPIs (key performance indicators). 'I work from home part of the week. This arrangement usually finds me and my trusty laptop settling into a ratty old nook near the kitchen. Yesterday, though, I got lucky. Who is our client’s intended audience?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] Tips for Finding an Authentic Voice in Higher Ed Marketing
    All of this information and feedback will be crucial to helping you identify what makes your university different. Invoke your best UX design alter ego and use the information you’ve gathered from your focus groups and weekly jaunts around campus to create a few personas that represent your key audience. So how do we do this? Not sure?
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    This is extremely helpful information for marketers and can help you demonstrate that those who click your emails are more likely to convert to a paying customer than those who just open them. 'With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How a Small Business Owner Turns Instagram Followers into Customers
    She took the opportunity to share pictures and information about her pregnancy. 'Small businesses are flocking to Instagram to create an album of marketing eye candy. While this visual channel is a great engagement tool, can your social audience actually become paying customers? They are our community,” Sigfusson says. Share your story.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] Why Google’s latest change should worry you
    Because this change means that all the listings above the fold—fully 100% of the information users see without scrolling—are paid listings. 'Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. That’s right. What does this mean for your business? Read on, friends, read on.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How to Create a Winning Google Plus Profile
    Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Author information. Combine this […]. Peg Fitzpatrick. Social media is her passion. And her job.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    Opportunity Cost: There’s no doubt that I’ll be getting several calls and emails from vendors that get my information at conferences. As a marketer, I’m certainly ok with this process if I want to hear from this vendor and if they are sending me valuable information as part of their nurturing process. The first score?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] The Authentic Crisis on Social Media
    This post is activated by a conversation […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. 'You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] Business Casual: How to Navigate the Workday in Style
    If you’re just joining a new company and you’re uncertain where the dress code bar is set, err on the side of conservative until you gather more information. 'Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. Professional Attire Depends on Where You Work.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] The Power of the Pivot: Get Started with Excel Pivot Tables
    The benefits are many, including: The ability to generate and extract meaningful information from large tables within minutes. Organize your data in rows and columns, with each row containing information about one record, such as a sales order or inventory transaction. What is a pivot table? Time savings and efficiency. Use headings.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How to Produce Flawless Audio Interviews With Industry Experts
    Instead, spend a few minutes warming up your guest by asking informal questions and previewing what you want to cover in the interview itself. 'There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. That''s where this article comes in.
  • ISCOOP  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] SCOOP Russia Partner on “Foreign Agent” List
    The Moscow-based information agency MEMO.ru Petersburg and the Freedom of Information Foundation — to be included in the “foreign agents” list. 'SCOOP Russia’s partner organisation, The Regional Press Institute in St. Petersburg, has been put on the list of “Foreign Agents” by the Russian Ministry of Justice.
  • 3D2B  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Step by Step to B2B Appointment Setting Success
    This information is harder to find in standard data sources. It doesn’t hurt to ask data brokers and subscription houses if they have the information you’re looking for. Then, call the companies to obtain the missing information. So, how do you get more live appointments? Decide Who to Call. Build the Database from Scratch.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 9 Data-Driven Tips for Using Images in Blog Posts
    For that reason, it’s crucial to use your images to communicate information. These types of informative, data-packed visual content are still definitely in. 'Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Include Relevant Images. Use More Images. Image source.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [Information] The Evolution of B2B Marketing—Brain to Brain
    If you enjoyed this post,   please click here   to receive updates and information about B2B lead generation.    You can also email or call me, Louis Foong, at (905) 709-3827.    . 'We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Target specific personas.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Information] The Power of the B2B Buyer's Perspective
    When a buyer is working to solve a problem or meet an objective, he or she needs to gather enough information that they are confident about making a decision that will not adversely impact their careers. It's flawed. And they should be competent at all of those conversations. That's not our job! SO not my job! Got it. Find Your Story.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 8 Reasons Why We Fail to Make the B2B Sale
    hope this information helps you and your company achieve a better level of sales success. 'I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned. B2B Sales
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Information] The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)
    phone number that they can merely tap and then be connected with you in conversation means more than just easy connectivity: it means behind that brand is a human being that they can trust to be there when they need more information. When consumers are searching for products and services, they are gathering information. They’re Eager.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    The first message you send to a potential prospect should be informative. You do want more information from your prospects, however, so lead them to a landing page on your website that might interest them. Unfortunately, that presence isn’t always positive. The result? It’s a common occurrence. You may think that a “How can I help you?”
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Six Key Elements of Successful B2B Social Media Strategies
    It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day. Anyone with an email address can create an account. Focus.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    This information provides you with the number unique domains that link to your content – The more unique domains that link to a piece of content, the better. This is some of the most valuable information that Google Webmaster Tools provides. 'Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Drive Social Media Traffic to Your Crowdfunding Campaign
    This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. 'In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, Social Media Traffic Generation
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 25, 2014
    [Information] How Are You Utilizing Training?
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, 'I don’t think any manufacturer out there would argue the importance of training. What But sometimes there is no substitute for in-person training. How are you utilizing Training?
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Why Do Marketers Struggle with Content Marketing Effectiveness?
    Gather relevant information to build those buyer personas and deep buyer insights and don’t think about developing content without it. 'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. What will make your content stand out?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    People are using Pinterest as a place to find helpful articles […] Author information Julia Campbell This monthly Pinterest column is contributed by Julia Campbell. 'If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. have more than doubled and continue to grow. Pinterest
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Information] 5 principles of Information Architecture & why it matters to marketing
    We need information to survive. recently attended a day all about Information Architecture (IA) put on by Akendi. IA is the structural design of shared information environments. In order to start with an IA, it’s important to understand how people search for information. 'Humans are ‘informavores’ after all.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Information] The Never-Ending Cycle: Content Informs Data Informs Content
    'The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. Just as content relies on data, data informs content. Data Is King.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Information] How to Recycle Your Old Content for Clever Social and Email Marketing
    'This is a sponsored post written by me and sponsored via Syndicate Ads. All Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Information] Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]
    '“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago. Four of those tips are: Think like an Executive: “When you’re swimming in the data…you don’t think like an executive…you’re thinking like a marketer,” says Mark. Marketing Technology Podcasts
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Information] The 6 Most Common B2B Questions about Twitter
    Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). For more information about this, read the blog post by Amanda MacArthur, Tiny Twitter: What’s the Best URL Shortener for Twitter?
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Information] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    What could you do with more, enriched information about your prospects and customers? Here are some ideas for different types of information you can gather about your audience, and how you can use them to personalize your marketing efforts. This information can be a great way to personalize with relevant content. 1) The Basics.
  • ACSELLERANT  |  MONDAY, NOVEMBER 24, 2014
    [Information] Show the Crocodile Brain ‘Contrast’ to Grab Its Attention
    Contrast draws the attention of the crocodile brain, which must then pass the information to the neo-cortex for consideration. '“Why is this so different from that? The difference might make it dangerous… or tasty.” This series of posts about the development of sales messaging is based on the brain research of Dr. Robert Ornstein.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Information] 5 Free Social Media Tools We Are Thankful For
    This gives you click through tracking information on any links you share on your networks. 'It’s the time of year again to give thanks. This year, we are thankful for all those little tools that help us perform our jobs a little better at no extra cost. Bow down to these useful and practical social media tools! Seriously Bitly, thank you.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Information] 4 Emails Your Service-Based Business Should Send
    For example, an insurance agency could include information about changing state policies. Educational information. 'Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Information] 11 expectations to have from a great SEO proposal
    Competitive Analysis informs keyword decisions and desired results. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). How do you know?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Information] 4 Keys to Creating a Differentiating Customer Experience
    In this previous post I identified five ways of creating an engaging customer experience as: Providing Utility Nurturing Community Creating Connection Offering Choices Delivering Convenience Customer experience is becoming […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Information] The Science of Productivity: How to Get More Done in a Day
    Part of this stems from our addiction to information. Scientists have discovered that the dopamine neurons in our brains treat information as a reward. While quitting cold turkey would seem best, the RSS replacement is a more realistic step closer to higher productivity, as it''ll satisfy my urge for information. Where are you?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Information] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    70% more likely to be seen as a good source of information by people around them. 'If you’re not taking advantage of advocacy marketing (aka  influencer marketing, referral marketing, and word-of-mouth marketing ), you should give it serious consideration. History and the above data points suggest they’re right. First things first ….
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Information] Lead Nurturing: What it is, and what it is not
    Helping to answer a question or offering more information. Sending information that is relevant to the recipient’s problem. Giving them useful information that sticks with them and/or helps them grow as an individual or company. We discussed the challenges of communicating what is and isn’t lead nurturing.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Information] 7 Must-Know Writing Tips [+Examples]
    I’m going to give you one of the most general yet effective writing tips I know: The best writers are avid readers, and they tend to take in information from many sources throughout their everyday lives. Ingest as much information as you can on a daily basis and you’ll see it reflected in the quality and efficiency of your writing.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [Information] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    You slaved over that email copy for days and it contains important information for your customers! 'It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. Improved SEO. First off, utilizing video in your content marketing efforts will no doubt improve your SEO.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Information] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    The submission form will help provide more information, but since this is a Twitter award you can send a tweet. 'Nominate your favorite employee – @SocialEmployee Advocacy Leader. I’m happy to announce that the nomination for 50 Top Twitter @SocialEmployee Advocacy Leaders – #EmployeeSEAL is now open.  About the Award.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Information] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Information] 8 Holiday Fundraising Tips for Non-Profits
    LiveStrong , a non-profit that supports cancer patients, puts that information right on its donation form. 'While retailers are gearing up for their busy season, so are non-profits. survey from Charity Navigator shows that charities raise 41% of their annual contributions in the last six weeks of the year. Tip #1: Share stories.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Information] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    Is there a way to arrange your social […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. 'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Information] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    For instance, readers must feel there is some gain in sharing, such as providing the information to other like-minded people, or supporting a specific cause by making certain knowledge known. Make Sharing Simple. One way you can make this possible is by including social share buttons in very visible areas on your site. Follow @cameronjohnso
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Information] Digital marketing shifts coming out of AdTech 2014
    Content confusion Marketers KNOW they need to be creating content, but they don’t know how to effectively inform the entire content marketing process. Smart’ content marketing makes use of information such as keyword data from current, relevant conversations in social media and competitive content intelligence from search.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Information] What Is Content Strategy, Really?
    It’s a longish deck that tells the story of our research, the insights we uncovered and how that insight will inform our content approach. 'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. She needed help with content strategy. Got it. Except, not really. Let me explain. What inspires him?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Information] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    Author information. 'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Should CTR be a Key Performance Indicator for B2B Advertisers?
    With more complete information, we can make decisions to benefit the campaign. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. Good” is relative. In Summary.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Let the market view in
    They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Marketers can be overly swayed by hype and the latest “shiny new object.”
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Elevate Your Holiday Marketing on Social Media
    'It’s hard to believe 2014 is almost over! Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Information] WordPress.com and Search Engine Optimization
    promote your blog in intelligent ways to people who are looking for information about your topic. Because the blog of Find New Customers is in WordPress,com, this SEO information is very important. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. WordPress,com and SEO.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Information] 7 Questions to Ask Before Creating a Video Campaign
    Having this information is vital for understanding the needs of your audience and optimizing your videos. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! What are your goals and expectations?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Five Recipes for Marketing and Sales Disasters
    Ignoring Requests from the Table (No Targeting or Segmentation): If you’re cooking Thanksgiving dinner, and Aunt Petunia informs you that she has a gluten allergy, you’re going to make sure to serve her gluten-free options, right? 'Who doesn’t love Thanksgiving? versus only 44% of All Others. Well, the research shows that it’s worth it.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Information] A Beginner's Guide to Retargeting Campaigns
    List-based retargeting works after you already have someone''s contact information in your database. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. But in reality, the buyer''s journey is probably not so linear. Let''s dive right in. Awareness.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Why Don’t We Market To Our Customers?
    With the multitude of systems and information that exists in an enterprise, things can and often do get messy quickly and organizations need to define data standards to govern: –          Who has access to the data and what levels of control do they have? '* This post first ran in July 2014. Lack of Data Governance. Lack of Analytics.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Dealing with Difficult Co-Workers
    This kind of information will reduce the odds of a scenario where it’s your word against theirs. 'Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Find out if you are the only one with an issue. Now what?
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Information] Lead Scoring Strategies for Agencies: Best Practices
    This information can demonstrate whether your company has a strong plan for growth as well as whether or not there are any headcount issues. 'How can agencies help businesses develop lead scoring strategies that get results? They also have a great logo.) Settling the Score. They’re familiar with the systems being used. Going Negative.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 7 Critical Components of Believable Testimonial Videos
    Feel free to stray away from an intro screen with your brand information and the introduction of who you’re talking to and what they do right away if it’s boring and blasé. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. Set Expectations.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Google Rolling Out Mobile-Friendly Label in Search Results
    ” preceding its URL, Google doesn’t see this as being mobile-friendly, nor are these types of sites Google’s preferred method of presenting information to searchers. Due to social media and email, we access more and more information using our mobile devices. Definitely yes. Uses text that is readable without zooming.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce
    These portraits, when hovered over, also give information about the individual’s hometown and years of service. That is, it conveys and prioritizes the most important information and balances what could a complex mess of options into an intuitive design. Grade: A-. Grade: A.  This one succeeds wildly. Grade: A+. Grade: A+.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] How to Do Competitive Analysis in a Crowded Industry
    The Internet has made information about the competition more accessible for researchers. gather this information from the websites, their social media platforms, from interviews and customer surveys. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Infographic: Mobile Market Domination and How to Adapt
    For more information about how the market has changed and will continue to change, take a look at the infographic below: Owen Andrew is a tech writer and multimedia enthusiast who has spent several years writing for publications both in print and web format. 'Technology is undergoing a major shift. Home computers are practically irrelevant.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 5 Tips for Crafting Provocative E-Mails That Work!
    Don’t include too much content, and for goodness sake, don’t throw every piece of information in hopes of it sticking. 3 - Once upon a time … tell your value story versus pitching your products Did you know that: 71% of business execs say content from companies turns them off when it seems more like a sales pitch than valuable information.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 10 Commandments of Social Media For B2B
    Will my target audience find this information useful, informative, or interesting?”. Relevant – Along with adding value, is the information your sharing relevant to your audience or industry? Marketers put out plenty of salesy messaging, information dense whitepapers, and newsy press releases. Vanity – Make it pretty.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. High level, informational, and non-promotional messages are appropriate. Some appropriate content types include: white papers, blogs, case studies, and informational videos. Engage.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    If you send a discount via email or a link to testimonials about your hot, holiday gift; share that information on social media, too. Share useful holiday information. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. 'Brace yourself. Yes, 68 percent.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Involving SEOs in the content creation process
    Utilizing this information, an SEO can offer suggestions in terms of: Type/format – blog post, infographic, video, interview, roundup, podcast, etc. They can use the information gleaned from this analysis to provide insights into what has worked for your competitors (and what hasn’t). Content comes in many forms. Length. Conclusion.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 7 Ways to Promote Your Slideshare Presentation
    Presentations can be both hosted and noticed […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. She has 7 years of experience in search and social media marketing. SlideShare
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Simplify the Checkout Process and Be Transparent About Shipping Information If the path to purchase is too complicated, with too many steps or fields, shoppers will abandon. Show shipping information up front—don’t hit them with it at the end as an unpleasant surprise. over 2012 in 2013. million (Adobe). year-over-year (IBM).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Last Minute Lifts – How to Increase Traffic on Black Friday
    Capturing all this information will be beneficial in helping you remarket to people. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. This preparation makes an “in the moment” response easier to execute. Set Up Triggered Campaigns.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Planning for 2015: Stop Making Stuff to Make Stuff
    Am I using credible sources of information that tell a story that supports our value proposition? 'You know, for marketers, this is a really relaxing time of year, what with the upcoming holidays, temperatures dropping, and year-end revenue numbers to hit. Oh, and all that measurement we need to wrap up to show off our good work in 2014.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Manufacturers: Contractors are expecting more from you. Are you delivering?
    Contractors, no matter what kind, are looking for good information, not a sales pitch, but information that can help them do their jobs. 'Progressive contractors, I believe, are changing the way they are interacting with their manufacturers. When I ran across this research recently, it verified in my mind that it holds true.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    When you need to deliver an interesting message, prove a point, or communicate information to convince your boss, colleagues, or prospects, data is a great tool to use. Which one does a better job conveying information? 'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] 22 Must Know SEO Writing Tips for Higher Rankings
    Keeping a file that contains all your best ideas, keywords, templates, and information can save you a lot of time when writing. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Don’t worry, no keyword spamming or black hat tactics. Plan ahead.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] The Content Marketing Word Of The Year?
    talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second. And my focus for the future of content marketing was for brands to be: Informative. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Storytelling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Image Recognition technology is a goldmine for marketers
    The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. However creepy the instantaneous nature of facial recognition technology might seem, the reality is that your information is already public, available for analysis.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Email Metrics that Matter: Key Data for the Holiday Season
    By adapting your emails to cater to mobile devices – and allowing recipients to access the information at their fingertips and on the go, you are increasing your chances of engagement and responses. Looking for more information about email marketing? Focus on email opens and clicks. Personalized, targeted messages get more results.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Information] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In order to successfully engage and add value, you have to do more than just present information about your products and services, much of which they can learn about on their own via the Internet and social media. But nowadays, you have to go even further than mining publicly available about your prospects. So what are these insights?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Information] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. Like we mentioned above, we''ve always had a long lead generation form on our landing pages -- we''ve wanted a decent amount of information to properly qualify incoming leads for Sales. right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Information] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Hopefully the information in these benchmark reports can be helpful as your organization looks towards 2015 B2B marketing goals and objectives.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Information] Database Marketing, Going Back to Basics for the New Year, Part 2
    We can direct them to a landing page to try and collect more information like persona details. 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We’re being careful to mark these different groups so we can make big moves at once.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Information] This is the week that was: The science of Christmas charm
    Jeremy found that there was a lot that can be found from the John Lewis audience data – and how that would have informed the strategy. 'The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Opinion of the week. Have a read. Enjoy.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 15 Facebook Holiday Contests You Can Create in Minutes
    Author information. 'The holiday countdown has begun! If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. And if you need some motivation for pulling such a contest together, here you go: 63.4 percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.*
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. to that account’s behaviors.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Information] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Not only will shortened links host tracking information for you to assess the effectiveness of your tweets, but they also appear much cleaner in a tweet. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. Facebook Best Practices.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Information] WTF is Content Marketing, Anyway?
    'Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Photo Image Credit: Econsultancy. At that moment a simple but profound question came to mind: WTF is Content, anyway?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 6 Traits of Highly Effective Data Analysts
    During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. 'Guest post by Robert Murphy, Managing Partner at Movéo. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream.
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