• THE POINT  |  MONDAY, MAY 4, 2015
    [Information] How to Write a Better Content Syndication Abstract
    they describe the value of the information, and. 2. When writing abstracts, use terms like “learn” and “discover” — language that implies the benefit of downloading your information. Abstracts (the short descriptions that accompany content online) are often an afterthought. Remember: an abstract is, essentially, an ad. Overview.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Information] SEO and Professional Services Marketing: What Every CEO Should Know
    Among the most important of these is the incorporation of “ keyword phrases ” into your site copy and metadata – information in your site’s code that is visible to search engines but not to casual visitors, describing your site and the topics each page covers. Does that seem counterintuitive? The top reason?
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Information] Why Do All Company Videos Look Alike?
    Author information. When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video. Most of the time, their competitors are doing nothing, but if they are doing video, most videos are not only hard to locate, they look like every other video that has […]. Video
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Information] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    But as a company scales, there will inevitably be more emails to produce and thus more chances of human error making an entrance (think: typos, outdated information, poor formatting). Author: Phillip Chen When companies grow quickly, they can often be unprepared for some of the challenges. Quality Assurance for Email Marketing.
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Information] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    To keep up with our information-seeking audiences, we need to create content that engages and connects with their needs. One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects changing the way they search, consider, and buy. Testing Types.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Information] How to Use Website Customization and Video to Get More Customers
    First, consider using Google Analytics to get the information you need about your website visitors, so they can be segmented in ways that make sense for your company. Use the information from Google Analytics to create custom content to wow each visitor. Let’s say, for example, you wanted a black, 2-door sports car. Ya, you do!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] Improving ROI with Marketing Optimization
    Closing Thoughts. 8 For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Information] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    The only thing you should add to your basic information is a link to recent positive PR. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Information] Is Social Advertising Subverting Social Media Marketing?
    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend. billion in 2015.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Information] How To Increase Customer Loyalty And Revenue
    Because customers provide their contact information at signup, this also means grocery chains can send coupons specifically addressing items those customers regularly purchase. Editor's Note: Today's post comes courtesy of John Rampton , entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc.,
  • VIDYARD  |  FRIDAY, MAY 1, 2015
    [Information] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
    Essentially, it means that the marketing and sales teams are working together to collect, analyze, leverage, and – here’s the key word – share the right information with each other to identify, attract, and convert the best leads. So what is closed-loop marketing, exactly? Okaay…but what does that mean? And then what?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Information] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Author information. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions. It makes people relax.
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Information] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Make sure you’ve done the research and added proper keywords to your post so that it can readily be found by those using Google to look for information. Hosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! But there’s no use simply putting up a post and hoping somebody notices.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Information] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    In the online arena, there has been a dramatic increase in the amount and quality of information that’s available to you about your B2B customer. Simply use your web resources to research the customer: what information is public? What information have they been accessing on your website? Know Your Customer. Be Creative.
  • CMO ESSENTIALS  |  FRIDAY, MAY 1, 2015
    [Information] 3 Ways to Battle the CMO-CIO Disconnect
    What’s more, research on marketers using analytics and business intelligence — tech most commonly supported by IT — shows that among marketing leaders, the top concern is that too many decisions are based on an incomplete understanding of information. With the help of technology, of course. Create open communication.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Information] What Is CRM (Customer Relationship Management) Software?
    That's where CRMs come in: They automatically keep track of your prospect and customer information so you can focus on growing. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. What Is CRM Software? Do You Need a CRM System? but 20?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Information] Why You Should Create More "Boring" Content
    There’s a stat going around that visual information can be processed 60,000 times faster than text. I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” The result? Listen.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Information] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    Begin with research, gathering information to examine if technical SEO best practices have been followed. If you’re lucky enough to have access to a variety of tools, I recommend gathering as much information as you possibly can before starting on your analysis. Review Crawl information. Competitive link information.
  • BLOG MY CALLS  |  THURSDAY, APRIL 30, 2015
    [Information] 3 Ways to Reduce Your Call Tracking Costs
    But – are you paying more than you need to for this information ? This is where you need to ask yourself exactly what information is going to be useful for your specific purposes. Paying for this data is worth it for these clients because they use this information to improve their ads and enhance their ROI. Extract Value.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Information] 6 Questions to Answer When Launching a B2B Content Marketing Program
    We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. This shift in behavior has opened up an endless need for content, especially among B2B marketers. Question #1: What are the goals of the strategy?  . Title. Status.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 30, 2015
    [Information] 10 Questions to Ask In Your Business Demographics Survey
    Discovering valuable information about your customers has always been coveted in the business world. You can also collect the information needed to make the right decisions for your company. Or, use the information collected to tailor your product or service to better serve your customers. The reasoning behind this is logical.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Information] 10 Fantastic Instagram Posts and Why they Work
    Author information. Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Peg Fitzpatrick. Peg Fitzpatrick contributes a monthly column on Google+. And her job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Information] Sometimes you don’t need community. Sometimes you just need a hamburger
    Related Stories Why customer personas may be an outdated marketing technique Maybe your podcast is not a podcast The first step in social media marketing is not social media A blueprint for succeeding in a world of overwhelming information density 10 soul-grabbing brands that prove you don’t need SEO to succeed. Another thing. Come on.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Information] 9 Ways to Generate Leads with Mobile Marketing
    Download the eBook to get more information and tips for taking advantage of mobile to develop successful lead generation strategies. Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices with them 24 hours a day, seven days a week. Create Mobile-Friendly Email.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Information] 8 Email Workflow Tips for the College Admissions Process
    When a student creates an ID or login for the application, they could get enrolled into a workflow that gently reminds them of their application and provides tips and contact information if they need help. Let's say you have a general workflow that provides top of the funnel information to students about your institution.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Information] 5 B2B Social Media Tips to Drive Prospect Engagement
    Sharing information and insight on other posts and comments establishes your expertise and credibility. For more information about social media marketing and developing a successful campaign, download our Social Media Guide. Transparency and responsiveness have long been cornerstones of good business practice. On Twitter or Facebook?
  • FATHOM  |  WEDNESDAY, APRIL 29, 2015
    [Information] Audience Research: How to Reach & Engage Millennials with Healthcare Content Marketing
    Actionable insight: Don’t create cookie-cutter content about routine checkups, vaccinations, health screenings, and other day-to-day medical information. Offer plenty of research-heavy information. Actionable insight: Have an informative set of content on your website or blog that is based on practical health research.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Information] Task management is time management: 3 tools that work
    And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 29, 2015
    [Information] 3 Emails You Should Send to Increase Customer Appointments
    When you get a request, you can follow up with more detailed information about the service you offer and pricing plans. 3. I’ll call you email. Keep adding email contacts to your list by setting up a sign up form on your website and social media channels so customers have an easy way to get more information about your business.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Information] 10 Marketing Leaders Distinguished by Industry Expertise
    Well, given the ability of any buyer or consumer to fact check, verify, of challenge any information presented to him or her, it’s never been more important to practice what you preach, and walk the walk of the talk you’re talking. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. Industry: Manufacturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Information] Four steps to stay on top of social media trends
    Plag** is a cross between Tinder and Imgur, a place to share information and photographs for rapid dissemination across borders—just like an airborne virus. Plag** is a cross between Tinder and Imgur, a place to share information and photographs for rapid dissemination across borders—just like an airborne virus. Unplug!
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Information] 5 Steps to Creating a Successful Lead Scoring Program
    This information often becomes a critical component of a service level agreement (SLA) that defines when a lead is considered sales-ready and is ready for immediate follow-up. In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey. Are they just becoming aware that they have a problem?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 28, 2015
    [Information] See How We Power You to Work, Informed
    We’re strong believers in the power of market int […]. Market Intelligence insideview video market intelligence Social Selling
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information] Search: How to Optimize for User Intent
    Informational: This one is self-explanatory. The person is looking for information, and you want to answer their question or help them solve a problem. In addition to providing information, you also want to do everything you can to make visitors feel comfortable about doing business with you, so they are more likely to convert.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Information] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Internal linking is where you link to a page on your site that has additional information relevant to your topic. Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Or, you can keep your existing site but add a blog. Which option would you choose?
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information] Critical Email Marketing Do’s and Don’ts for Professional Services
    Mix up the format of the content you send to appeal to the different ways people like to learn information. DO: Have Mobile-Friendly Emails Since more and more individuals are using their phones to consume information, don’t be left behind with an email that doesn’t render properly on mobile devices. Online Marketing
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Information] 10 Incredible Inbound Marketing Statistics
    Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Still not convinced? The Cold Hard Facts. Marketo ).
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    Tracking which pins do well and which don’t is vital information you can use to keep bettering your strategy and approach to Pinterest. That being said, don’t sell yourself on every pin – share helpful or relevant information on some of your pins and boards, as well. So, where do you begin? Well, Pinterest is no different. Conclusion.
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Information] Impact of Social Media and Blogging on B2B Vendor Selection
    There is so much information out there (often, it’s just noise) that the best way, so far, to break through the noise and be heard is to nurture with high quality, valuable content. Whether it is your social media profiles or your company blog, you have to inform and engage through touching and reaching out to prospects indirectly.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] How Ecommerce Can Capitalize on How Men and Women Use Pinterest
    Rich Pins with prices and other information do well with women who want to comparison shop for a while before making a choice. Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. Shopping Actually Makes Men Happy. Men Are More Decisive.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Information] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    You have, no doubt, read that prospects are impatient with sales reps that ask a lot of discovery questions (especially if the information can be found with a little research). When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. Exciting when it works.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Information] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    “Meaning Of” Information. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Animals. Puppy. Puppies. Kitten. Kittens.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Information] 10 DIY Ways to Get More Visits to Your Website
    From business hours to a profile picture, you decide how much information to put in. Does your website serve as an informational placeholder? In other words, does it offer basic information about your business and product with minimal interactive features? It’s a rhetorical question, really. Not to worry. YellowPages.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Information] The Top 10 WordPress Contact Forms
    Author information. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […].
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    For instance, if you are attending an event, maybe they would like event templates so they can invite key prospects. 2) Give the sales team visibility into marketing activities in the CRM: At Marketo, information is shared with our inside sales reps, so that over time, they get to know their prospects before they make a call. Sales.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] 14 Helpful Tips for Getting the Most Out of a Conference
    You don’t want to miss important information, or for a roomful of people to form a negative first impression of you by showing up late. Conferences are information avalanches. All that information you gathered from customers and prospects? This post originally appeared on HubSpot's Sales Blog. So you’re going to a conference.
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Information] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Experiment with which language works best to encourage people to reveal this information. Leverage social media to encourage your followers, customers and clients to share your information and your content. Word of mouth is the original marketing channel. The oldest form of marketing also ends up being the most effective. question.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    These reports are released monthly and provide lots of useful information like average post response and engagement rates from brands in your industry. It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! So how can you figure out which networks your customers are using?
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 9 Highly Reputable Resources for Compelling Marketing Stats
    Your organization’s reputation is built by the information you publish online. You need to know who’s publishing the most accurate and up-to-date information, so you can cite it accordingly. Marketing Charts is designed exclusively as an informative tool for busy marketing professionals. Sounds almost too good to be true.
  • BIZNOLOGY  |  MONDAY, APRIL 27, 2015
    [Information] Understanding consumers
    People spend most of their time on the go online, and they become receivers of crazy amounts of information in real time. What it is missing is not more data, but a way to understand them, visualize them, and last but not least, to give the right information to the right stakeholders. What is the solution to this fuzzy environment?
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Information] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    added a pop out form to collect some information from viewers and a final call to action directing to her Facebook page. As a marketer, I’ve always believed in the power of video. Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. Are your viewers actually engaged viewers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Information] How to Successfully Launch Your First Marketing Automation Program
    Once your customer information is properly organized, you can begin creating drip campaigns. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 27, 2015
    [Information] The Positive Psychological Employee Advocacy Program
    Author information. Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. Wade Harman. This monthly Social Media Psychology column is contributed by Wade Harman. Social Media Psychology
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] Not Getting What You Want From Blogging? Ask These 11 Questions
    So if you’re hurting for traffic or leads, changing up your publishing frequency (while maintaining quality, of course) is one lever you can pull. 7) Is my information credible? And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. You did it. SlideShare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Information] Why customer personas may be an outdated marketing technique
    As I explained in my Content Shock article, we’re in a period where the novelty of content marketing has worn off.  In an environment characterized by dramatically increasing levels of information and a limited ability to consume it, we have to do things differently — much differently — to stand out. Finally, the dam burst.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 8 Myths People Believe About Analytics (But Shouldn't)
    Or if you want to track what channel attracts the most traffic to your blog post, you need to add tracking information into the link that you share on different networks (Note for HubSpot customers: HubSpot will automatically track all links that you post through Social Inbox or the Email App.). Maybe math was never their strong suit.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Information] 10 Tactics to Optimize Your YouTube Channel
    Place the most important keywords and information at the top of the description to keep it from being hidden behind the Show More tab. 3. This increases the search engine’s ability to ‘understand’ the information in the video and display it appropriately. Everyone remembers the king – but the shrewd ones keep an eye on the queen.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Information] Bombora Feeds B2B Data to Everyone
    It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. All that information has many uses: [feel free to insert your favorite cliché about how data being important]. But I had never gotten a clear picture of exactly what they do.
  • SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Information] 4 Tips For Using Facebook to Market a Conference
    Overall, Facebook is one of the most effective ways to share event information. If you’ve ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you’re doing everything right, sometimes things go wrong that you don’t expect that are also often out of your control. Why Facebook?
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Information] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Information] Great quality content is the key to leads
    Content marketing is suffering the same fate with many brands realising that consumers want to learn and consume great and useful information. The problem is there is too much information that is simply a clever title or headline and then actual content is a sales pitch. It may just surprise you as to what you find. CONTENT MARKETING
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Information] The Link Between Content And SEO
    Product Information As Content. This can be technical information, brochures or press releases. Content is a very important factor in getting a high ranking result on search engines, yet people often overlook this. For search engines, the word content means words and a lot of them. Find target keywords that your competitors overlook.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Information] 5 Things Your B2B Buyer Wants You To Stop Doing
    And when you're only listening for cues and opportunities, you’re likely to miss out on a lot of other information that could help you in the future, from key relationships to broader context. As a sales coach, trainer, and consultant, I hear a lot of well-intentioned advice about what it takes to sell to senior B2B buyers today.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Information] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Use this information to create a title. ” Informational Lists. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Information] How to Use Slideshare for Influencer Marketing
    Author information. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Content marketing is a […]. Ann Smarty. Ann Smarty contributes a monthly column on Slideshare. Ann Smarty. Comments Great post Ann.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Information] The Ultimate Online Editing and Proofreading Checklist
    Does the content contain any sensitive or controversial information that we need to get anyone's approval on before publishing (e.g. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Topic Selection. more interesting? creating.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Information] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    As noted in the book Emotionomics : Leveraging Emotions for Business Success  by Dan Hill, the emotional brain processes sensory information in one fifth the time the cognitive brain takes. For more information on how to address the emotions of your buyers, check out our free toolkit on how to Create Buyer Personas. How to do that?
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [Information] Above the Fold Still Critical for B2B Email Design
    Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e.
  • KEO MARKETING  |  THURSDAY, APRIL 23, 2015
    [Information] Email Marketing Can Be Profitable with Big Data
    This includes information about their location, demographics, purchase habits, online behavior and more. You can also use this information to determine the best timing for your communications, and the best call to action for your audience. Email marketing has been around since, well, the invention of email.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Information] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. ” Only 39% of #B2B marketers see conversion rates increase from buyer personas – why?
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Information] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    You have to know how to use buyer personas to inform and enrich your marketing efforts. They’ve recycled the information they were already using and that’s not very helpful. In marketing, you have to understand buyer personas. You have to understand that a buyer persona is more than just a general representation of who your buyers are.
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Information] Improve Your Content: From Passive to Interactive
    Delivers personalized insights - Buyers indicate “they want more detailed and industry-specific information” to understand more about the challenges they should be paying more attention to, and how others have smartly overcome the issues with your solutions. More white papers, More infographics, More videos. The secret is Interactive Content.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Information] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    If your company is B2B, communicate to your audience in an educational, informative way. Plus, as we mentioned in the previous tip, it also helps with your inbound marketing by providing readers with information or educated opinions on topics they’re seeking out. Well, at the most basic level, they’re all human. Then, post about it!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 23, 2015
    [Information] Keeping Up with KoMarketing: Travel News & Conference Previews
    This dynamic session will give you the information you need to leverage your web site and social media to make sales. Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby. Get excited!
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Information] Face The Facts: Your B2B Needs A Blog
    Keeping an updated blog with company insights, industry news, and unique and informative content is not only beneficial for brand awareness, website traffic and lead generation, but it is something your target audience craves and actively searches for. But isn’t that the same for any marketing tactic? Boost SEO ranking. Gain trust.
  • HINGE MARKETING  |  THURSDAY, APRIL 23, 2015
    [Information] Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)
    Check out our Lead Generating Website Guide for more information on creating a high performance professional services website that will convert web visitors into leads. Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. Enjoy! On Twitter and LinkedIn? Websites
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Information] How to Market a Conference Using Twitter
    This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. You can tweet about everything from informative speakers to interesting presentation takeaways. To an extent, the more your post, the better your chances to inform people about your event. Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Information] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Schedule some social copy around the articles you’ve found - social media should be about entertaining and informing your audience, so offer something other than your own blog post or products. Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute. 9am: Arrive at work, check your emails.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Information] Why Can’t I get an accurate forecast?
    When you have sufficient data, share this information with the entire team and discuss that you will continue to measure this data and it will be added to your Sales Dashboard-assuming you have one! Why can’t I get an accurate forecast? Just week I heard that comment from a new client and he was the President of the company. 
  • VIDYARD  |  THURSDAY, APRIL 23, 2015
    [Information] CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video
    As for video, we suggest starting with your high-level key messages, and then breaking these down into sub-topics that can act as short, consumable bites of information. Leaders need to catch up to communication technology and extend their power and influence through digital channels. And do so at scale. Are your employees important?
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Information] Content meets the B2B buying process (1 of 2)
    Bob informs me that an update version will be published later this year and is appropriately titled The Content Marketing Handbook. For more insightful information from Bob, go to www.bly.com/reports. This job is made even more difficult as there are typically three types of buyers with different informational needs and objectives. 
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Information] Marketing Automation ~ What are You Automating?
    Preparing for the summit has […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Information] Change the Channel to Ignite Content
    Four reasons why traditional book publishing is dying (and what’s next) Three marketing truths for an information dense world. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience? The answer is YES. Could I benefit from the same idea in a new channel of distribution?
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Information] Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future
    Give these users content and links that provide useful, actionable information or offer a quick, convenient method to purchase. The internet’s purpose has always been to democratize information –– and now, its helping ecommerce businesses democratize their product offering across possible touchpoints. Timing Matters. and 10 a.m.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Information] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    Bad: View more information about our CEO by clicking here. The data is embedded in the image and can include information such as: Copyright information. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common. Keywords.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Information] New Blogger? Get Started on WordPress.com
    For more information on creating attention grabbing content that your readers engage with, take a look at our ebook, Attraction 101: Content Marketing and learn the 3 essential ways to use content marketing for generating leads. Assess Your Skill Level. Don’t let that stop you from building and launching a blog through WordPress.com.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Information] Inbound Marketing Basics: How to Attract More Customers
    The goal of inbound marketing is to have prospects find you when they are searching for information or a solution, and then to give them content that starts a relationship and draws them into the sales cycle. And the better informed the sales rep is, the more likely they are to have a productive sales call. 4. What’s generating leads?
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Information] Content Marketing: How to Grow Your Business by Growing Your Audience
    That means growing a targeted audience and delivering content that’s useful, informative and solves problems. For more information about Fathom’s approach to content marketing, contact us today. Growing your audience is important for growing any business. But what exactly does that mean? Content marketing can help with that. People.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Information] 5 Essential Tips to Consider before Boosting a Facebook Post
    If the post is focused on information only relevant to current fans, it’s important to target only those people. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. While this may seem like a simple concept, there are certainly challenges. Location. Gender.
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