• ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Information] In a Data-Driven World, What Is Highly Effective in Social Media?
    What kind of information are followers looking for, in which form and for what reason? 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. For Twitter, some say use 100 characters of the 140 limit. Eastern time.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Information] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines. Brian Kardon is the CMO of Lattice Engines. Lattice
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Information] 8 Reasons Your B2B Website Is Ready For A Redesign!
    You have to make your website as easy as it can be for users to find the information they need and get in contact with you. Make sure you subscribe to current SEO blogs and articles to stay informed. For example, forms should be simple and ask for only the necessary information. 'By Dawn Gadless  | Business Development Director.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Information] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    The following quiz is designed to help you determine if your B2B content marketing strategy is right-or left-brained, information that can help you craft an overall strategy that is greater than the sum of its parts and ultimately lead to more effective marketing campaigns. via Google Analytics and use it to inform future content creation.
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Information] How do you Develop and Communicate your Unique Business Benefits?
    Click here for more information. 'Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects? If you answered “Yes”, you are not alone. One-size -fits-all value communications don’t cut it anymore. Benefit Categories? Tailoring to Stakeholders?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Information] How and When to Use the 9 Most Common Types of Image Files
    PDFs were invented by Adobe with the goal of capturing and reviewing rich information from any application, on any computer, with anyone, anywhere. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Have you ever wondered when you should use a JPG instead of a PNG?
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Information] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    The type of information that is most helpful at this stage is vendor-neutral information that helps identify problems or symptoms. What he doesn’t want at this point is lots of information about the company that is providing the content (e.g. To know, follow the buyer''s journey. Awareness. Slow down! Consideration. Decision.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Information] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 19, 2014
    [Information] Event Marketing: How to bridge the content chasm
    They are there to learn, meet new businesses and gather information. 'Content marketing at events is stuck in the past. Here''s why. It''s no surprise that events are big business. One in three business buyers attend them and over one fifth of the average b2b budget is spent on them. The thing is, attendees arn''t there for the hard sell.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Information] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    The most efficient and effective emails are sent using up-to-date information, and NetProspex offers an easy solution. Rapportive - Important Information About Your Email Recipient. Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. Read her articles here.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Information] 3 Ways to Justify Your Event Spend
    'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Event organizers can now collect and analyze information about attendees before, during, and after their event. 2) Basic Event Metrics. 3) Revenue Attribution. In Conclusion.
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Information] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    When you’ve got all the information you need and it’s time to get down to the business of writing, here are a few tips to help you along: Keep the headline short and snappy. Too many to count, it turns out.) And I’ve enjoyed writing every one of them, because they always provide a wonderful opportunity to tell a story. can always hope.).
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Information] The Rise of Social Leaders #SocBiz25 #SocBiz
    Big data also factors into this model of engagement, since any interaction can yield valuable information. By understanding that a purchase decision is not the only beneficial result, we are teaching brands and advertisers to broaden what they consider a positive business outcome and how to use that information to their advantage.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Information] Health Systems’ New Best Friend: Google AdWords Review Extensions
    The above information has streamlined our ability to help our healthcare partners get more clicks and conversions by building that initial credibility before the user even clicks through to their web site! 'Out of all industries, reviews and overall reputation are most important to the healthcare industry. I’ll check reviews online.
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Information] 10 Tips for a Successful Trade Show Follow-up Campaign
    Never say “to learn more” or “for more information.” Consider a triggered program of 2-3 emails in the days following the show (offering varying types of informational content) so that prospects don’t wait weeks until they next hear from you. Here are 10 tips for designing an effective trade show follow-up campaign. Any response (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Information] 4 Communication Tips for Ramping Up a New Inside Sales Client
    It’s important to take the time to listen and internalize all information you are given during the ramp up period. Active listening will help you retain new information, which will better the relationship between you and your client. 'Ramping up on a new project can be stressful for business development and inside sales reps.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Information] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Here’s an example: Tips: Like the example above, your newsletter should offer a variety of information. If more information is needed, include a link. You’ll get an idea of how they use these marketing tools and can draw on that information to fuel your own campaigns, Bastian says. Social media marketing is free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Information] Should you make the leap into sponsored content?
    I think one of the ways to stand out in this information dense world is radical honesty. 'The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. This is a trend I predicted in the 2012 book Return On Influence. As
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Information] A Short Rant About Content Strategists
    Content marketing changes too fast to be able to rest on your strategic laurels, anyway -- if you don''t stay in the game, practicing and creating all the time, the information off of which you base your strategy will be moot in a couple years. 'I''ve been not writing this post for a long time. We haven''t figured out clear career paths yet.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Information] 7 Lies About Freelance Writers You Believe
    While a degree means the writer probably has a good grasp of language and style, it’s no guarantee that they are educated with up-to-date information on  content and SEO , formatting, social media, trends, etc. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? We wish. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Information] Why Servant Marketing Matters
    Servant marketing works like this: How we sell and market informs customers of how we’re going to serve them. Our customers are more sophisticated than ever and have access to more information and more options. This requires a different kind of thinking to drive a different way of marketing. The problem with today’s customers.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Information] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Information] How Are Marketers Embracing Opportunities From Big Data?
    ” Make sure you have the right information to create the most accurate buyer personas. 'Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. Don’t micromanage your creativity.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] Quantifying the Value of Social Media Engagement in B2B Marketing
    Information is Power ? Information is available 24x7; it’s social, local, mobile, and contextually relevant. the flow of information with buyers. information exchange, allowing buyers. In a B2B sales cycle, information. or +1 877.762.9727 For sales information, please. Entire content © 2012 Gleanster, LLC.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Information] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Is this infographic missing any important information? 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Pinpoint the content you would like to distribute to customers. Step 2. Step 3. Step 4. Step 5. Step 6. Step 7. Step 8.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 15, 2014
    [Information] Successful Subject Lines Deconstructed
    Sure, but keep the most important information in the beginning so it’ll have the most impact. Be topical and have a sense of urgency Successful subject lines should catch your reader’s attention by being fun, catchy, surprising, and/or informative. Subject lines are one of, if not, the most important parts of your email.
  • BIZNOLOGY  |  FRIDAY, AUGUST 15, 2014
    [Information] Link building basics: Vetting link prospects
    For more information on these various levels of relevance, check out  this post. 'Hello, and welcome to the latest edition of my Biznology series on link building basics. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities. The “Smell Test”. Authority. Audience engagement. Traffic.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Information] The 12 Types of People You’ll Meet at a Conference
    This is the person who’s just at the conference to soak up as much information as possible. Then, this information is compiled, analyzed, and turned into a plan of action. 'To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? Just kidding.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Information] How To Get Super Smart On Keyword Research In One Hour
    Google Keyword Planner – “ …the SEO Gods have given us an awesome (free) tool that tells us almost all of the information we need to make informed decisions about which keywords are best for our business.” 'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Information] Getting Started with Video Marketing: Q & A
    Look at your goals, and at your other outlets of information. 'This post is a continuation of last week’s “ Is 2014 the Year of Video Marketing?” This week, I’ll be recapping Richard Boehmcke of Vibrant Motion , Kristen Craft of Wistia , and Zach Cole of Lyft as they A your Qs. Q: Which companies are doing video “right”? And that’s fine too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Information] 10 Questions to ask in a B2B Content Marketing Questionnaire
    To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • ANNUITAS  |  THURSDAY, AUGUST 14, 2014
    [Information] Five Reasons Why Your Email Gets Blocked
    often find that the content is more promotion and less informative, which confuses many recipients as to why they signed up for these emails. 'The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” Not to mention getting blocked from particular networks.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Information] How Changing Sales is Impacting Your Business (without your knowledge)
    You undoubtedly need both a coach and good information, «FIRST_NAME». 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Frankly, in our long history, it’s something I’ve never done before. No sales pitches.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Information] The Worst Thing You Can Do as a Content Marketer
    What is the key information you want someone to take away from this content? 'The answer to the question, “What is the worst thing you can do as a content marketer?” seems pretty straightforward: Don’t write bad content. Bad content can equal content whose quality is poor, but it can also mean content that is just wrong for your audience.
  • VIEWPOINT  |  THURSDAY, AUGUST 14, 2014
    [Information] Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"
    'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. ’” And that’s why he wrote this book. ” B2B Sales
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Information] 6 Perfect Places for Your Email Sign up Forms
    For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” And entrants are informed they are signing up for Cinquain’s email list when they enter.l. 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Information] Lots of Vendors Can Help You Find Leads on the Web
    Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. Types of predictive models available.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Information] Are QR Codes Dead?
    So I decided to look for success stories and data to see whether I was ill-informed or QR codes really are still a thing. 'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Information] Social Media and the Stock Market: A Lesson in Global Manipulation
    And as the public’s collective trust in the media fades, trust in information shared socially is on the rise. Although the account was suspended and the information was corrected as quickly as possible, the immediate effect this misinformation had on the stock market was astounding. 'By Kate Prince, {grow} Community Member. Read on.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Information] Questions from the 5 Futuristic Email Tactics Webinar
    Put key information at the top. Find more information in the slides from the Marketing Sherpa Email Summit on SlideShare. These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Limit email width to 600px wide.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Information] 4 Fresh Ways to Squeeze More Conversions Out of Your Blog
    For the information required to implement this feature on your blog, check out this blog post. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. But on your blog, following others could be stunting your growth. How is that even possible? Let me show you what we did.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Information] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    In order for employees to be able to carry that message out and provide customers with the right information, a brand must clearly define what it stands for, its mission, vision, and values. 'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. FOR EWORD by David C.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Information] Don’t Ignore These 10 Financial Services Marketing Trends
    Financial institutions have always been faced with this challenge and were early adopters of the MCIF (Marketing Customer Information File), CIF (Customer Information File), and other capabilities to capture important customer data. Here are 10 key trends that should be on the radar of every bank and financial service marketer: 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Information] How Marketing Can Collaborate with Sales to Create Engaging Content
    Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it''s critical that the content propelling a prospect through the pipeline is informative and relevant. Consider using sales tools to inform the content you create. But that''s much easier said than done. Go prospecting.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Information] Google+ 301: How to Start and Grow a Community
    You need to know whether the creation of your community will be filling an informational void or competing with other already established communities. Ask questions, provide feedback and comment on information shared by members. Communities are the Google+ version of Facebook “groups.” Get ideas for content creation.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Information] Content Marketing: How do you know if it���s working?
    Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. 'How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Is it: Sales.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Information] What Are Buyer Personas & Why Do they Matter?
    However, trying to start a campaign or business based entirely on demographic information isnt always enough. Main elements would include: Demographic Information. Main sources of news and information. Essentially, every facet of your marketing strategy can be fueled by the information gleaned from your buyer personas.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Information] Landing Page Best Practices You Should Still Test For Yourself
    Pictures and videos help visitors digest information on a page more quickly. Take B2B company ContentVerve, for example: They found that changing a call-to-action button copy from "Order Information" to "Get Information" increased the conversion rate by 38.26%. Think of how much bandwidth it would save you and your team!
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Information] 5 Steps to Launching Your First Product on Amazon
    Then just create your account and add your personal information. 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. Create your Amazon Seller Account. Its pretty straightforward.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Information] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. Establish etiquette for what information to share via IM vs. email. 'This post originally appeared on the Sales section of Inbound Hub. Enjoy this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Information] 3 B2B Conversion Tracking Mistakes Not to Make
    'One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. It will help you make more informed decisions on budgets both now and in the future. Or at least we should know that. No Conversion Tracking. Poor Goal Tracking .
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Information] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment. Stop thinking about Googles algorithm.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Information] B2B Content Marketing: 3 “Must Haves”
    Surprisingly, this content was given the same weight of importance as technical information, and both of these only slightly fell behind pricing information as the most important piece of content, at 43%. For lead generation, white papers can be key to help you identify potential prospects and gain their contact information.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Information] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Sign up for our email newsletter to receive tips and information on B2B lead generation. Ask for more information and request your MyLeads2Go demo today. 'Last week I talked about quick wins. Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Information] 3 Simple Ways to Make Email Marketing Work for You
    For more information, grab our free guides, How Email Marketing Helps Your Business and The Beginner’s Guide to Email Marketing. 'No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option.
  • HINGE MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Information] Video Marketing Tips for A/E/C Firms: 7 Best Practices
    However, hopefully this list will positively inform your choices as you begin your video marketing endeavors. 'All A/E/C firms have stories to tell. From pulling clients out of technological tailspins, to helping them salvage the design of a complex structure within restrictive land-use regulations. Lead with the story. Keep the pitch subtle.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Information] How to Create Content That Sells [SlideShare]
    This type of content isn''t self-promotional -- you typically use it to answer industry-related questions and address topics that''ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. But what does that actually mean? Content Creation
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Information] Nurturing Cold Social Leads is a Lot Like Online Dating
    Would you put up an online dating profile with an amazing photo of yourself, but no information about who you are in your actual profile? This is your chance to give people introductory grounding information so they understand who you are and what you do  quickly. 'I hate to admit it, but I know a lot about online dating.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Information] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    Request more information? 'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!"
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Information] Laws of Marketing Power: Court Attention at All Costs
    Given the countless distractions of today’s always-on information age, attention is harder to get than ever. Consider that Web users spend 80% of their time looking at information “above the page fold” and only 20% of their attention below the fold, despite propensity to scroll. Attention is a scarce resource.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Information] Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
    To get people to interact with you (and then maybe check out your website), you''ve got to provide your Fans with posts that give them the right information at the right time. 'When it comes to growing your business on Facebook, getting people to Like your page is only the first step. Check it out, and happy Facebooking! Facebook
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Information] How to Create Secure Passwords You Can Actually Remember
    Don''t use real words or any identifying information. You should also avoid using proper nouns (including your dog''s name), keyboard patterns (qwerty is the obvious one, but any keyboard patterns are easily guessable), letter or number sequences, romantic connections, or biographical information like your date of birth. Thirty?
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Information] Increase Brand Awareness with Social Media Marketing
    They also follow through with links back to theirhomepage where readers can find more information on the women in the Department of Energy. 'Why Social Media Matters & How Manufacturing Marketers are Lagging. In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing. Facebook: 76%.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 11, 2014
    [Information] 3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support
    Most companies inform their callers that they record calls for quality assurance, but whether those companies are actually listening to those calls is another conversation. 'Marketing, sales, and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 11, 2014
    [Information] 3 Traits to Inspect in a New Hire Interview for Inside Sales Success
    Instead that candidate will likely lose that prospect right away, obtaining no useful information for our clients. 'As the end of summer draws near, hiring season looms upon us inside sales professionals. At AG Salesworks, weve seen many potential inside sales reps walk through our door for interviews in the past few weeks.
  • E-QUIP  |  MONDAY, AUGUST 11, 2014
    [Information] What Client Surveys Tell Us
    Clients depend on timely information and updates to meet internal deadlines, manage budgets, satisfy reporting requirements, and allocate time and resources. 'I''m in the midst of doing another client survey, this one the sixth I''ve performed for a very successful engineering firm and long-time client of mine. This is stating the obvious.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Information] The No B.S. Guide to Reducing Your Website's Bounce Rate
    I’m tired of reading the same hackneyed information about “reducing your bounce rate,” so I decided to stop looking for the advice that doesn’t exist and create some of my own -- a list of not stupid ways to crush your bounce rate. She has the information she needs, and she’s done. Let’s nail it.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Information] 9 Data-Driven Copywriting Tips
    But today’s content marketers have an immense amount of information at their fingertips. If you’re not data-driven, you’re probably missing out on a wealth of information. 'Image source. Copywriting is creative work. Today, you’re in luck. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Information] The Revenge of the Content Monster
    The people wanted information. 'I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. It was everywhere.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Information] 57 Little Things to Double Check Before Your Website Launch
    Page URLs consistently reflect site information architecture. This valuable information will allow you to continually improve your website going forward, so you don''t want to forget this stuff. 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Page Content. Design.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Information] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Be sure to write in a way that clearly delivers detailed information that gets very specific. Provide actionable, real, informative and relevant value. One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. Understanding User Intent. Voice Technology.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Information] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    to evidence the profound impact technology is having on the marketing function  that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. In the digital world, data = information, and information = $$$). Heres why.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Information] How Marketing and Sales Can Work Together to Close More Leads
    Sales no longer controls the flow of information in the buying process -- the customer does. Part of the job of inbound marketers is to gain insight into the buyer’s need for information at every stage of the journey. The truth is that your marketing automation platform is only as good as the information that you put into it.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Information] Hinge���s Fab Five: July 2014
    billion daily searches on Google can be separated into three basic categories: navigational, informational, and transactional searches. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. Lee Frederiksen, Hinge Marketing. The 3.5
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Information] Feature Friday: How To Update Your Billing Information
    But when it comes time to update your information online, you might not know exactly where to enter in your new cards information. The post Feature Friday: How To Update Your Billing Information appeared first on Ifbyphone. After all, we strive to be the easiest company youll ever work with! Have another idea for a video?
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Information] You���re Taking These Marketing Maxims Way Too Literally
    ” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. I’m not saying: It’s not a good idea to create informative, long-copy content.
  • FATHOM  |  FRIDAY, AUGUST 8, 2014
    [Information] How Facebook Found My Dog: Lexie���s Tale
    It was a woman calling to inform me that her daughter had spotted Lexie in their backyard and recognized her from a post shed seen on Facebook. 'Last week I experienced the worst five days Ive had in a while. My rescue dog Lexie ran away for the second time in seven months. felt like I had failed my dog. Know your target audience.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Information] Why Quality Content is the Core for Any SEO Strategy
    However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share. Qualitative content is fresh and informative.
  • VIDYARD  |  FRIDAY, AUGUST 8, 2014
    [Information] How to Create a Click-Worthy Video Thumbnail Image
    We look at faces to gather real information daily, so it’s no wonder why we like seeing them in videos. The play button might be the most powerful call to action on the web, but your video’s splash screen or thumbnail image plays a huge part when it comes to attracting the clicks your video deserves. But first.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Information] Multiple Channels, One Marketing Strategy
    Keep your information current. Keep your information current and relevant to your audience; the content you create should answer the questions your potential customers are currently asking. Keep your information current and up-to date, and don’t be afraid to newsjack. The element that isn’t obvious to all brands is the “how.”
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Information] Interesting Infographics: Enhance Your Twitter Strategy With These New Stats
    With this information in tow, analyze your company’s feedback from Twitter users. 'Have you ever wondered how many times companies receive Twitter mentions on a daily basis? Also, which of the tweets that mention your company do not get retweeted? Over 30% of tweets that cite companies do not contain these companies’ Twitter handles.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Information] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    Salespeople called prospects that had little to no information on possible solutions to business issues, so they were happy to set meetings with your salespeople – because that’s where they got information. Prospects lacked information. 'This is also a mail sent out by Find New Customers. Let’s look at a past example. Summary.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Information] Dawn of the Planet of the Smartphones
    According to Pew Research, 74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location. 'Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. Don’t Fight It.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [Information] Content Relevance- Keeps It Far From Boring
    If your Buyer wants and needs the information that you are delivering, they are likely to Engage with it and ask for more (opt-in or provide additional contact information). 'Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? Relevance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Information] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. Add a call-to-action such as contact information, other social media profile web addresses, or references in context to third party sites and information. Good Examples.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 7, 2014
    [Information] Host a Successful Manufacturing Day Event
    Plan informative and interactive activities. 'By Rachel Kerstetter, PR Engineer. What are you doing October 3 rd ? hope your answer is hosting (or attending) a Manufacturing Day (MFG Day) event. Not sure what MFG Day is? For the long answer, visit MFGDay.com. Do you want to improve your image in the community? Put together a simple agenda.
  • ENGAGE  |  THURSDAY, AUGUST 7, 2014
    [Information] Filling up Your Creative Tank
    Can the information be delivered differently than what is expected? For example, if you only use photography for your designs, could you utilize a conceptual illustration or present your information as an infographic or charticle? What are ways to give your information legs to walk past the printed piece? Take the Scenic Route.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Information] Do You Know How to Delegate?
    Equip them with sensitive information that''s inappropriate? It also offers your teammate the information they need to make intelligent decisions on their own. 'Control issues. It looks lazy. I''m used to doing all the work myself. If I''m not careful, I''ll become irrelevant. In short, it helps everyone up their game. Be a leader?
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Information] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Contact Information: This should include the best ways to contact you, plus a website or landing page that includes information to your target prospects. 'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads.
  • FATHOM  |  THURSDAY, AUGUST 7, 2014
    [Information] How Microdata Can Help Your E-commerce Site
    Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets. They also include valuable information for searchers which makes them look more reputable and trustworthy. And it’s easier than you may think. What Is Microdata?
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Information] Marketing Agency Metrics: How to Measure What Matters
    We also had informal focus groups (asking our friends and family). They’re both critical to the success of your campaigns – and to the success of your client – so keeping track of this information is key. But in one very important regard, we were behind the curve: Metrics weren’t an integral part of our process. But that was about it.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Information] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    We believe this is because people now understand that they can go to websites to get actual information from a business … thus, they when they go to website for that information, they''re much more likely to fill out a landing page form to get it. Overall, our landing page template for customers has converted 32.1%
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Information] The Biggest Gap in Marketing Software Selection Isn't Product Information
    At a time when the marketing automation industry is more confusing than ever -- and when 25% of marketing automation buyers are unhappy with their results*-- it''s essential to have solid, detailed information to make a sound decision. This is much closer with the kind of information you’d get from consumer view sites like Yelp.
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