• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AKOONU  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Research Shows More Isn't Better
    Creating informational, engaging content helps empower buyers to research and make decisions. Better is better. We’re educating buyers and moving them through our funnel. We’re helping them…. right? Strategic Marketing Buyer's Journey
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    The motion of the ball bypasses critical branding pieces, keeping the reader engaged, while ensuring you are subjected to the most pertinent information on the page. .  . 3. One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? That's it. Think about that for second. Action.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Five habits of highly-effective entrepreneurs
    It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. However, the research indicates that the relationship only accounts for a few percentage points in variation and that there are many other factors that determine one’s success. Focus on customers.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Information] How to Create Content for a Winning Account-Based Marketing Strategy
    That’s because as companies have flocked to content marketing, they have inundated your target market with all kinds of juicy information. Research from the Information Technology Services Marketing Association (ITSMA) reveals that three in four executives will read unsolicited marketing materials if they are relevant to their business.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Back to Basics: How to Write an Effective Business Blog
    You can educate and inform without being condescending. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. they ask.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Information] Top Webinars You Should Watch For Marketing Success in 2017
    According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. For example, you could target businesses that have a strong social presence and then use that information to personalize direct mail ( ex: add Twitter handles to mailers ).
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Information] 5 Great Pinterest Marketing Resources
    Social Media Examiner is a wealth of information, and this podcast definitely delivers some extremely valuable tips. Shopify has crafted a beautiful and informative infographic detailing some significant points for marketers managing ecommerce sites. Is your brand getting great marketing results from Pinterest? Bloggers can, too.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Information] Matrix of 31 Marketing Funnel Metrics [Infographic]
    BOFU metrics can also compare lower-funnel results with higher-funnel activities in order to inform on which TOFU and MOFU strategies ultimately generated opportunities, customers, and revenue. These metrics are built to do more than just inform, they’re configured to prompt a specific action. click to enlarge). Top-of-Funnel Metrics.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Information] Five levers of relevance for digital authors
    In the case of information, the work involved requires cognitive effort. Once you have their time and attention, a good rule of reducing cognitive effort is to make your audience comfortable with the amount of information you are presenting. ” Several people have asked me what this means. have written a book on this topic.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Information] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Look for insights that answer the following questions: Are users looking for information or products? If the results for your keyword searches are mostly definitions of the term or industry “how to” articles, that means the target audience is looking for information. Where does this information fall in the buyer’s journey?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Information] The 26 Best WordPress Plugins
    NGFB creates complete and accurate social meta tags and Schema markup—including titles, descriptions, hashtags, images, videos, ecommerce product details, author profile / authorship, co-authors, publisher information, ratings, event details, recipe information, and more—all from your existing content. Google Review Count:  312. grow}.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information] The Stories Behind 5 Social Networks That Never Caught On
    Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. Here are some ideas, if you’re not already doing them: Provide helpful, actionable content that helps your audience learn skills and come back for more information from a trusted source.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    The information proved to be invaluable for our digital PR team, so we wanted to share how the publishers’ insights can help your team improve your brand’s media outreach efforts in a five-step guide. The media needs content to report, and marketers need exposure for their content. Steps for Improving Your Media Outreach. Build media lists.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information] How to Build a Growth-Minded Design Process at Your Agency
    Perhaps the site now loads faster, better protects sensitive information, or is easier to use on mobile devices. As important as creativity is to an agency's success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time?
  • CONTENTLY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    With a library of quality data, we now have concrete information that guides us when figuring out who is most responsive for rush projects, strongest at fact-checking whitepapers, and most professional for phone calls. 3. Intervention works like this: The talent team makes sure the request provides sufficient information.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics comprises marketing data and insights that leverage real-time capabilities and algorithms to provide the most accurate information in the moment. Adaptive analytics are useful for both the marketing and sales teams because it can help inform each team when it’s optimal to engage and with what content.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] Why Agencies Should be Using Custom Facebook Audiences
    demographic information or interests). Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices –  targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like  Facebook Ads. At a glance, these include: Focused Targeting.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] What Does Employee Engagement Have to Do With Marketing?
    They’re the people with front-line information on your company. Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. percent increase in total consumer spending.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] Go Where Your Customers Are – Wise Words from Sweta Patel
    People don’t want to set aside a set amount of their day to watch  a webinar when there is so much information out there. Buyers are wanting information. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. It’s a bit nebulous. Especially on social media.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] A guide for mid-career informational interviews for marketing technologists
    have reached out to a few people to ask for informational interviews. And isn’t informational interviewing more for people who are starting out in their careers, anyway? But informational conversations in mid-career are alive and well too! Here’s a sample outreach you can use to ask for an informational meeting.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] Improve Customer Experience and Email Deliverability With a Preference Center
    It’s a way to collect more information about your subscribers, get to know them better, etc, The concept seems like a no-brainer for marketers whose main goal is to be more relevant to their subscribers. Most people like to be given a choice. Let’s not wait for that day. Take Another Look. promise it will be worth your while.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] The crisis of message credibility and impact on brands
    Geoffrey Nunberg , a linguist at the University of California, Berkley School of Information , emphasizes that “words must be exactly right when describing statements that fall short of the truth.” Our world is more passionately polarized than ever. The entire subject of “misstatements” and the credibility of claims is very fuzzy.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] Make the Shift from Automation to Engagement Marketing
    Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. Bombarded with thousands of messages daily, your audience actively finds ways to avoid information that doesn’t pertain to them. Simply dabbling in multi-channel marketing is no longer an option.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] Where Retailers Fall Down: Mobile Marketing and Newsletters
    Your first touch on an audience member is likely to inform them about what your brand is and sells, not to immediately strike up a conversation. Digital marketing for retail brands is about as close to the Wild West as it gets. Except that many of them are missing the mark. So what are retail brands to do? Think Loyalty First. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] Three ideas to end the social media poison
    quit all the subscriptions to newspapers that worried more about click-bait articles than actually informing me. By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] 13 Creative Marketing Brackets That Are NOT About Basketball
    Though the last time this consumer news and information site ran a bracket was 2013, I had to include it here because it is so sinfully fun. March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. If, like me, you’re not a sports enthusiast, you might not even know what a bracket is. Vulture. BuzzFeed. TheFW.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] The Art of Managing a Flexible Schedule
    So if you don’t already have a flexible work schedule -- but you want one -- here’s some helpful information to present to your manager when making the case for this setup. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. Check it out here. ).
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] How to Get More Leads From Social Media
    But ultimately, it’s all skewed information. Here’s the truth: You’ve already got the best source of information for how to get more leads. Your analytics data holds vital information. What’s your impression of how hard it is to generate leads on social media? Effectiveness vs. Difficulty for Lead Generation. So, what’s changed?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information] 6 Seemingly Harmless Ways You're Sabotaging Your Proposals
    Seemingly Harmless Proposal Mistakes. 1) You don't know enough to make informed choices. The hazard is taking the RFP at face value without interpreting important information that's hiding in plain sight. 60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Information] Integrated: Modern Marketing’s Latest Buzzword
    What information are they looking for? In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. great example— integrated. Depending on who you ask, integrated could mean a number of things. So exactly what does integrated marketing mean? Who are they?
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Information] Integrated: Modern Marketing’s Latest Buzzword
    What information are they looking for? In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. great example— integrated. Depending on who you ask, integrated could mean a number of things. So exactly what does integrated marketing mean? Who are they?
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Information] A Complete Guide To The Buyer Journey
    Searchers are looking for overviews and conceptual information to get a better understanding of the problem or topic. good doctor will not only provide information about a health problem, but will listen and provide even more information on what a patient with particular symptoms should do to alleviate their problem. Conclusion.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Information] Webinar: How Content Marketing Generates Leads
    If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere. Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Information] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    For more information, visit  https://keomarketing.com. ###. Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. Renee Yeager, President-Elect & Co-VP of Programming, Yeager Marketing. About KEO Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Information] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Information] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    For more information on HRC Arizona, visit [link]. For more information, visit  https://keomarketing.com. ###. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., with the general reception following at 6:00 p.m. The event will culminate with an awards ceremony. Matt Dallas is the recipient of the Visibility Award.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Information] The Front Lines of Predictive Intelligence
    Here’s what we’ve learned by using predictive intelligence to inform more advanced sales and marketing tactics. Finally, we leverage predictive to inform our marketing campaigns so that we can continually test-and-invest in various creative and channels. That is, until we added Infer Predictive Scoring to the mix. Campaign Measurement.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Information] 2016’s Most Prospected Companies By State
    For more information on smarter prospecting, check out our ebook The Superhero life of Your Prospecting Email. No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Some of the messages we receive are well-crafted, on the mark, and personalized to our issues, and others….well,
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Information] Major Changes Come to Content Marketing World 2017
    number of attendees requested information on how to build quizzes, calculators, and other interactive assessments into their content marketing plans. A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. But I digress.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Information] 5 Smart Ways to Automate Your Marketing
    Have all forms automatically transfer information to your CRM software. You want to be like Goldilocks, choosing the “just right” amount of information. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. Attract.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Information] The 21 Best Content Curation Tools
    Sample review:  “CurationSoft enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.” — Maximize Social Business (Drive). Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). GetApp.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Information] Does More Data Help, or Hurt Social Advertisers? [Infographic]
    Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions. According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions."
  • OPENTOPIC  |  MONDAY, FEBRUARY 20, 2017
    [Information] Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog
    Disparate and disconnected information systems, the uncertainties within regulatory environments around the world and the inevitable disruptions in core business models all. And yet, few industries in the world face more complex problems than health care. Brands & Marketers
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Information] Competitors want you out, influencers want you in
    Before that day was out, the bloggers had between them created a hashtag for counter-attacking the antagonist, and written extensive, highly informed – and highly read and shared – blog posts telling it from their side. “We don’t have any competitors.”. I’ve heard this often. The space you occupy is not empty. The influencers you know….
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Information] Knowledge management in the age of social media
    Information is one of the most important resource any organization has. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. But, how to use the power of this information found on social media with a knowledge base? Social media trends. billion active users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Information] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” Big Data won’t be a “thing” very soon. ” No.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Information] How to Become a Household Name
    What it Replaced: Search engine Google replaced generic terms for searching for information online. This helps searchers find the information they’re looking for faster when brands optimize website content according to how people try to find information. “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Information] 15 Inspiring Examples of Small Business Branding
    This helped inform the reflective surfaces, cut-out logo and a website design which reveals and reframes layers of content.". If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Information] How Personalization Affects Lead Nurturing
    Think about it this way: would you rather receive a marketing message reflecting generic industry and company updates OR would you prefer a message that provides you with relevant information based on your industry and chock-full of topics that are relevant to your needs and position? It isn’t that easy. Personalization Creates Trust.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Information] This Week in Content Marketing: Medium Picked the Wrong Business Model
    It’s a fascinating dissection of how to “leverage the dismissals, anger, mockery, and contempt of the population to prove credibility,” and Robert urges all marketers to become more informed on this manipulative technique. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Information] Infographic: How Event Marketing Can Boost Your Content Strategy
    They can also work well for gathering important customer information, such as contact details and demographic data. Internet users are bombarded with ads on almost every app, website, and social platform. Say you want to establish your company’s expertise in B2B software. Brands CMI event marketing expertise Infographic
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Information] Why Interactive Content Matters for Agencies
    Not only do you end up with content that buyers engage with, but you also have the opportunity to connect more information about a particular person in a more organic way – think about answering questions within an interactive quiz. It simply does not work as well as it used to. Interactive content is also helping shorten sales cycles.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Information] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Sumo Stories and MailChimp’s What’s In Store newsletter are good examples of companies expressing the basics of their brand—often using video and good graphics—with good humor and worthy information. Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone. Email—it will not die! Maybe.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Information] How to Run a Successful Webinar from Beginning to End
    Keep an eye on its performance over the next few months to see what kind of pipeline it’s generating, and use this information to inform your decisions about future webinars. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Eek! 4. Follow Up.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Information] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    It produces sustainable value, helps them to communicate with their clients, and is a great way to exchange information in a meaningful way. You can even re-use the same information in multiple formats to extend your reach. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Information] Seven Best Practices for Building and Growing a Subscriber List
    This information will guide you to other sources where your widget-lovers hang out and subscribe.” Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Information] An Email is Not a Campaign: the Case for Integrated Marketing
    Lessons learned in one channel – a copy test on LinkedIn, for example – can inform and optimize the campaign elsewhere. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations. An email campaign here.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Information] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    We live in a “ post-truth ” world of “ alternative facts ,” so I understand the need to ground our writing in indisputable information. Is luck responsible for a browser extension that “ helps Twitter users get more information about the people they’re following “? sure did. There were hundreds of results.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Information] 8 Tips for Running Your First Influencer Marketing Campaign
    If you have counter-intuitive information that hasn’t been covered yet, that could work particularly well. 6. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 An area where we’re not seeing these kinds of rates of decline is influencer marketing.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Information] Lessons from 2017 AEC Research: Marketing & Growth Insights
    It’s free and confidential—and you will get access to critical information not available to the public. It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. This years’ High Growth Study was no different. The vast majority of respondents (86%) conducted business in the US only.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Information] 10 Tips for Increasing Your Influence
    This means that you will be acquiring new knowledge and information which you can then pass on to your audience. Being an influencer isn’t a case of entering every conversation around every popular topic at any given time; it’s about sharing information in an area you have an abundance of knowledge and passion around. Focus
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Information] Better built than bought – how to build your email marketing list
    Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material. Here’s why. First though, why should we even care about email marketing right now? But purchased lists typically lead to problems. Do I know you?
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Information] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    It’s no fun if you have to manage another database, but if the information can be sent directly to your marketing automation or CRM platform, you’re golden. How is this viewer engagement information gathered? Integrations : Integrations are critical – they streamline information transfer between your current systems and your VP.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Information] 75 Interactive Infographic Examples to Inspire 2017
    Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . Created by The Economic Policy Institute, this interactive information graphic tells the story that the economy is suffering no matter how high the stock market soars. And, for good reason. Enjoy!    . #1.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Information] How to Write Effective Job Ads for Your Hiring Funnel
    One way to do that is to include a bit of information about the role itself, your company, or the benefits. What's so hard about writing an online job ad ? On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. But how do you do that? But think about that.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Information] How to Motivate Customers Across the Entire Buyer’s Journey
    It informs the way I behave. And because of that, you can talk to him ‒ or her ‒ in an informed, tailored way. If you know your customers, you know when they are just testing the waters, when they want more information, and when they’re ready to make a decision. You need to put that information to work for you. Your turn.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Information] The State of Video Marketing 2017 [New Data]
    huge 83% of consumers reported finding an informal (chatty, laid back, conversational) voiceover track that communicated like a friend or family member, more relatable and persuasive than a traditional, formal voiceover. Of course, it's no secret that video content has become staggeringly popular. Some of the highlights include.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Information] The 17 Best Project Management Tools
    Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. Stakeholders can assemble and share information online to more quickly solve complex problems.” — ForwardGeek. Effective digital marketing is a team sport. Google Review Count:  317.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Information] How to Design a Pitch Deck that Doesn't Suck
    And it's your job to make your information as digestable as possible. When we process information in list format, the basic language-processing areas of our brains get activated. Don't do this: This information might be impressive, but it isn't likely to stick with your audience when presented in list form. How can you help?
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] Lead Nurturing’s Biggest Challenges
    These are some of the elements you should track to determine the success of a campaign and inform your decisions for future lead nurturing efforts. Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. Challenges of Lead Nurturing in Marketing Campaigns.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Attracting prospects who have never heard of your brand before requires higher-level information and crafty titles for your content. Use this as a tool to ask for as much relevant persona information as possible. 4. Informational / introductory mailer package. Use the content created in #11 that provides extensive information.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    As customers interact with the AR application, they absorb more information because they are so emotionally connected to the experience itself. In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] 10 Amazing Interactive Videos
    In collaboration with the National Film Board of Canada, The Guardian created this interactive video to encourage viewers to consider how the information revolution affects us personally, socially, and morally. 7. Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] Apply Yourself: 28 Marketing Awards Worth Going For
    It overhauled and redesigned the system, which reportedly resulted in a tremendous amount of employee connection and engagement, and using it as a resource to explore HR, IT training, and marketing information. “Something that is conferred or bestowed especially on the basis of merit or need.”. So go ahead -- apply yourself. This U.K.-based
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] 4 Internal Struggles Great Leaders Must Overcome
    Being isolated at the top can compromise your decision making and leadership effectiveness , both of which require having as much firsthand information about a situation as possible," wrote author and business consultant Ron Ashkenas. Internal Struggles All Great Leaders Must Overcome. 1) Combating the Consequences of Isolation. Robin D.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information] Five Tips to Help You Write Outstanding Content For Your Blog
    This shows visitors your blog is a reputable source of information, which can keep them coming back. Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. Organize Your Content.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Information] Scaling Inside Sales for New Product Introductions or Market Expansion
    If you’re using lead generation, the process begins when you receive contact information from someone who is interested in your content, product or solution. They know how to ask the right questions and listen to the answers, so they have the information they need to qualify and nurture leads and deliver sales opportunities.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Information] Weekend Update: Should You Publish Every Day?
    In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. People are online and news is breaking and people want to be entertained and inspired and informed twenty-four hours a day, seven days a week.” to 11 p.m
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [Information] How to Evaluate Demand Opportunities in 5 Steps
    Can you use your qualification criteria to inform the targeting? Depending on the opportunity and the information provided, this step can be a difficult task to get accurate. 3. B2B marketers are always looking for ways to reach their target audience and drive more demand. Identify CPL (CPL). CPC-to-CPL. CPM-to-CPL. Adding It All Up.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Information] How to evaluate a B2B Inbound Marketing Agency
    Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person. For more information, contact KEO Marketing or call us at 888-702-0679. Tracking of campaign KPIs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Information] The Good, the Bad, and the Ugly of Seasonal SEO
    Your consumers may be looking for information about the 2017 RSA conference, but instead find your landing page for the 2014 show. They’re immediately going to bounce off your page and find the information somewhere else. Oh Valentine’s day. This pertains to holidays, actual seasons, trends/fads, and popular events. And it still is.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Information] Interactive Content, Marketing Automation, and the Engagement Economy
    As a result, teams are turning to interactive experiences and marketing automation to more efficiently deliver personalized experiences that truly give customers a voice and collect important information at the same time. In this traditional white paper, you can see that there’s a lot of information packed into the document.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Information] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Techseen: While handling sales and marketing, you gain access to user information that is fed while operating the mobile apps. Infer goes even further to protect sensitive information by adding end-to-end encryption, isolating customers’ data on secure servers, and employing annual penetration testing. What’s your take?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Information] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You’ll need to plan, configure triggers, map leads to accounts, map old lead fields to new contact fields, identify and capture persona information, reconnect other martech integrations, and audit the entire process along the way. These decisions will inform the rest of the process. Like it? Technical: Planning. Hackies
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 14, 2017
    [Information] Set up your email campaign: VerticalResponse’s new editor makes it easy
    Click Add Manually and enter in the contact information. If there is data you don’t want included in your list, select Unmapped and we won’t upload that information. Fill out the contact information and select the list you want to add it to. Creating an email list. Then click the Create new list button.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Information] Be Mine: A Brief History of Valentine's Day Marketing
    But next time you hear someone label Valentine’s Day as “Hallmark holiday,” you’ll have a wealth of historical information to respond with. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. How Valentine's Day Began and Evolved.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Information] The Secret to Crafting an Awesome Sales Pitch
    Much of the shift can be seen in how people are using online technologies to find information about brands, buy products and services, keep up with trends, and connect with people or communities. The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Information] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    For more information or to register for this event , visit the Arizona Technology Council website. For more information, visit  https://keomarketing.com. ###. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Information] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    Marketing attribution reports provide two important pieces of information: 1) The high level of view of how much influence marketing has on revenue. In order to create change and drive impact in different areas of the company, marketers can use revenue information to bolster their reasoning. How Much Do You Undervalue Marketing?
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Information] 7 Things You Should Know Before Researching Content Marketing Solutions
    Knowing this information ahead of time will give potential potential partners a chance to anticipate your strategy over the long term. Start by thinking about what kind of information your audience wants to see. Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. Nope, no clue.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Information] The Branding Process for Professional Services Firms
    You will get far more honest and useful information than if you carry out the research yourself. The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand Identity. Brand Tools. Brand Launch. Brand Building. What is a brand?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Information] 4 tips to improve your YouTube channel
    This makes it important to select keywords that are relevant to people who want to find new information.  Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Use your video content to usher your audience to your website to get more information.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Information] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    While keywords remain central to much of what we do, the new attitude of search engines is to seek out relevant information and excellent user experiences. It’s that wonderful, humbling time of year. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. Stay on Top of Trends. The fix?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Information] 4 Value Selling Tools to Move Leads Down the Funnel
    Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Information] The 29 Best Social Media Monitoring Tools
    The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% These tools can help you find out. 1) Socialbakers. Google Review Count:  345.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Information] 13 Web Design Trends to Watch in 2017
    Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company. It's a modern, uncluttered approach to presenting information. 7) Illustration. The landscape of web design is constantly evolving. 12) Modular Design.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 11, 2017
    [Information] With Great Power: Ethical Marketing in the Face of IoT
    If you’re a retail brand, this means you’re inadvertently prioritizing customers based on discriminatory information. They can choose to share location information through apps, give access to their contact list, and provide other information via their mobile technology. Understanding the Ethical Use of Data (EUoD).
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