• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Information] Two Marketing Success Stories from the History of the Super Bowl
    To read more on the research that informed these marketing success stories, download Aberdeen’s free reports: Customer Analytics: making Big Data work for the Marketer. 'Marketing and advertising professionals can often talk for hours about the Super Bowl without once mentioning football. What’s in a Name? You know, the Super Bowl.’ ”.
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Information] 3 Steps to Digital Marketing Success in 2015
    Paid advertising, email and even SEO all take time to gather information and make the necessary adjustments to succeed. People want relevant, timely and helpful information. For more information, read  Digital Marketing Trends Manufacturers Should Focus on in 2015 to make the most out of your budget this year. Have patience.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 26, 2015
    [Information] Your B2B Data Checklist for Evaluating New Lists
    For example, VP of Financial Planning and Analysis may be more informative than CFO if the technology is more applicable to the former. 'At AG Salesworks, we engage with a number of different vendors to procure B2B lists depending on the requirements outlined by each client. Are there specific states that we should assign priority?
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Information] Using Video to Turn Website Traffic into Leads
    Second, they’re visiting company or brand websites to get more information. 'I’m a big believer in using video as part of your digital marketing program. Over the past three years, we’ve done over 150 videos at PGi and I’ve spoken about our video strategy at many conferences. Customer Behavior Today. Today, no one wants to receive cold calls.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Information] 7 Tools to Get Free Publicity for Your Business
    These directories house pertinent information like your location and phone number. You put in your vital business information like location, store hours, contact information and photos. Typically, the contact information is to a celebrity’s agent or publicist, but it’s still valuable information.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Information] The Psychological Impact of Google Hangouts
    In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. 'For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. Social Media Psychology
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Information] MarTech Momentum Continues into 2015
    Sharing files and information impacts productivity and can simplify the life of marketers and customers. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. For example, ChiefMarTech reported there was over $3.3B
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Information] Why Content is Social Media Dietary Fibre
    m all for recycled content and squeezing every last bit of goodness out of what you have, but at some point, you need to be adding new information to the conversation. It doesn’t need to be entirely your own information, though the more original ideas you can toss out there, the better off we’ll all be. It’s New(ish). It’s Visual.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Information] 5 Facts Every Business Needs to Know about the Mobile Revolution
    According to Comscore 78 percent of mobile searches and 64 percent of tablet searches for local business information result in a purchase , while only 61 percent of PC/Laptop searches result in a purchase. 'Guess what? The world is in the middle of a mobile revolution. Mobile Users are More Likely to Convert. Omnichannel is on the Rise.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Information] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    Qualification information for each lead. For example, one partner had an administrative person at the meetings enter information about leads into the CRM system as people were talking. Soon, sales began to see why they needed to capture accurate information about leads in the system. Also, it should be the same person.
  • WRITTENT  |  SUNDAY, JANUARY 25, 2015
    [Information] 7 Myths You Believe About Freelance Copywriters
    It was often stuffed with keyboards, and just wasn’t informative or valuable. 'While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use  freelance copywriters ? They’re Not Reliable.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Information] 17 Demand Generation Stats Every CMO Needs to See
    Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. But how can you improve your KPIs if you don''t understand which ones really matter? Marketing Data Daily
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [Information] Does Sharing Financial Information Improve Performance?
    'I''m working with a family-owned engineering firm that has tentatively decided to take a bold step: to start sharing financial information with all their employees. Another 17% shared this information with only select employees, while 76% provided no such data to their staff. Is there a trend here? Meanwhile, 85% of companies in Inc.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Information] How to Differentiate Content Curation on Social Media
    After all, professional services buyers are on the look out for information and answers to their questions. 'Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How the content is introduced and is another way to differentiate sharing content.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Information] Mobile will disrupt your industry: 3 ways to protect your business
    billion people worldwide can access all the world’s information where, when, and how they want. 'How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” Even coffee only got support from just over half the respondents.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Information] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    The tips go in […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Information] 5 Tips for Developing Strong Buyer Personas
    They lack the depth of information to build great content for your marketing campaigns. What sources does this person turn to for information and daily news? To get answers to these questions, get information from all the places you can. To create great lead generation campaigns , you start with buyer personas. In fact, in his.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Information] SEO Basics + a Checklist for Content Marketers
    For more information on keyword research, take look at some of Act-On’s SEO resources: SEO 101 Part 3: Keyword Research. With all the information available through online platforms today, there’s always a way to track something. 'What are the SEO basics all content marketers should know? Use keywords literally and deliberately. Period.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Information] The 11 Key Elements of Amazing Copywriting
    It’s leaving just a teensy bit of information missing so your readers have to keep reading for more. And then, when they can stand it no longer, you bridge the gap with the information they’ve been waiting for. 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Information] Increase College Admissions with Inbound Marketing
    Not only will this help with brand awareness and provide helpful information to those looking for it, your website serves as your inbound marketing hub – many inbound marketing activities will link to and push traffic to it in order to capture lead information. This can be achieved through inbound marketing. 2) Identify Your Audience.
  • HINGE MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Information] A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond
    Insight for better budgets Last year, the Association for Accounting Marketing (AAM) and the Hinge Research Institute partnered to create a first-of-its-kind benchmarking report , helping accounting firms assemble more informed budgets. The result? Fortunately, there’s a better way: basing the budget on research.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Information] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    do not regard advertising as entertainment or an art form, but as a medium of information. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. He''s called the Father of Advertising and the King of Madison Avenue. Quotes From the Graphic. The consumer isn’t a moron; she is your wife.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Information] Is Email Marketing Really Dead?
    Make sure you have personalized targeted lists and only send them personalized information based on the list they are in. For example, your Manufacturing prospects should not be receiving information on “Digital Marketing for Healthcare in 2015” or a webinar invitation for “SEO Best Practices for Real Estate” and vise versa. email
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Information] Spreading the Word
    Those used to be the best methods for sharing information. Any marketer knows that writing informative and engaging content is the first step to making content share-worthy. Your goal should be helping to connect others with information they want and need to receive. 'Shout it out loud. Make yourself be heard. Spray and pray.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Information] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    As it turns out, he is actually on the phone with Jake from State Farm, getting information about a discount on insurance. 'Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. In the case of Jake from State Farm? That resonance lies in the phone call. Even at 3am.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Information] 8 Steps To A More Effective B2B Content Marketing Program
    To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Information] 3 simple tips to build good local links
    If you build a landing page that explains the discount and provides information, oftentimes the universities receiving the discount will include a link to your discount page from their websites. 'Links from other websites are essential for search optimization and improving your website’s search visibility. Offer honest testimonials.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Information] Your Guide to Email Design
    Prioritize your content, putting the most important information first. Include your contact information. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. Email Newsletters. Fonts.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Information] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. 'It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Information] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    For more information on hiring best practices, download Aberdeen’s free reports: Why the Candidate Experience Needs to be a Priority ASAP, January 2015. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? resume that’s more than two pages long. Missing metrics.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Information] 5 Lead Generating B2B Website Trends
    CTAs offer something valuable to users usually in exchange for some information from the user. This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. Today people expect access to information and expertise at no cost. 1) Calls-to-Action (CTA).
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Information] 10 Quick Competitive Advantages for Modern Marketing
    Part of this may be because video allows you to convey more information in less time, but clearly, there is an advantage in it. 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. If you want to ensure that marketing’s contributions turn into revenue through sales, lead scoring is a critical edge. vs. 6.9%).
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Notable insights include: Drink Global, Act Local: NewsCred client Pepsi regards its website as a publishing platform to express the brand’s values, not as a repository of corporate information. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon. Demand Generation Podcast
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    The Google study referenced in tip #1 found that viewability rates vary across content, verticals, and industries, so staying on top of information and best practices in your industry is key. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve successful results. Paid Search
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Information] 2015 Resolution Series: Professional Development
    The great thing about webinars is you have access to great information from the comfort of your office, whether you’re rooted to a desk or on the go. We have some great information coming your way! – AnnaMarie Tush, Digital Marketing Associate . Blogs. We will continue to read our favorites including: Search Engine Land.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. In a 3/1/2006 article from Information Week, we learn that “Majority of CEO’s Plan Radical Change.”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Why transparency is essential for building corporate brand trust
    Millennials prefer to work for firms that are leaders in disclosure, and even see it as their civic duty to leak information on shady or secretive deals. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Consumers used to believe most advertising and political propaganda.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Information] 4 Ways Your Audience Can Provide Content Ideas
    You can always reach out to that fan and ask for more information about his/her experience to build a longer article. 'You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? Ideas are often best started at the source – your audience. It can be tricky coming up with content ideas.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Information] The Buyer's Journey or Hide and Seek?
    Use data to inform your team about prospect behavior and adjust your messaging accordingly to their role in the organization and stage in the journey. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. Picture the NYC garment district in its heyday, the late 80s. When they came out for lunch or a meeting, “Bingo!”
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Information] The Anatomy Of A Great SlideShare Deck
    Breaking down SlideShare slides, you can start to find a winning formula that will help […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. 'Creating the perfect SlideShare slide is more than a skill, it is an art. She has 7 years of experience in search and social media marketing. Thank you!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    This is where you send emails to leads that, over time, guide them toward an informed purchase and, hopefully, become a customer. Use email to build a relationship with leads by providing useful information that helps them do their job better. 'To acquire customers, does your marketing focus more on social media than email? McKinsey.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Event Marketing: Time to bridge the content chasm?
    With 1 in 3 business buyers attending live events , exhibitions and tradeshows are now the single most influential source of information on the path to purchase for a b2b buyer. They are there to learn, gather information on potential partners and suppliers and most importantly make new contacts. But are these events really working?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Where Is Content Headed?
    The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. Publishers are clearly feeling the pressure of consumers’ shifting information habits from print to digital and mobile content experiences. 'Marketing (As We Know It) Is Doomed! It wants to grow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Information] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Each element can be clicked to reveal more in-depth information, making this a great way to give a big-picture view while still providing full detail. Which tools are best to tell your story?
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Information] How to Create a Logo: Designers Give a Look Inside Their Process
    And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. First, there''s the information you''re trying to glean from them: what they do, what they think about themselves, and who they sell to. Read on to find out. What''s in a Logo?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Information] How to Know Which Hashtags to Use in Your Social Media Posts
    Don’t take the information they give you as the final word. 'So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Use hashtags!
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Information] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    With everything they need at their fingertips, it’s much more likely they’ll update data based on new information. 'How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” It seems like this missing link is made of gold.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Information] 5 Key Advantages of Data-Driven Marketing
    Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused campaigns based on consumer behavior. The tools and data available to marketers today have practically eliminated the need for guesswork. 1.Marketing Attribution. Read More.
  • KEO MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Information] Mobile Makes Cross-Device Tracking Essential
    'We have discussed the explosion of mobile device usage frequently here, and that huge shift in how people are accessing information will force marketers to change the way they track and connect with their target audiences. Marketers have long known the value of recognizing contacts and users. There are a number of tools and tactics for this.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [Information] How to Blog Workshop February 20, 2015 in Los Angeles
    For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. 'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Who Should Attend? About the Workshop Presenter.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Information] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Marketers are getting much more specific information about where to put their resources. Consumers want to share their information. 'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Would you care about what they had to say? couldn’t agree more.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Information] A Few Reasons Why Voice is Vital to Your Call Analytics
    Imagine your CMO or client comes to you and requests information on sales calls from the past month. This information can then be used to help plan and optimize paid search strategy. 'If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business.
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Information] The Future of Patient Engagement in Healthcare Marketing
    'Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. In fact, 90% of adults 18-24 say they would trust medical information shared by others in their social networks. While 2015 is already well on its way, what is the future of patient engagement in healthcare? Engage young adults.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Information] 12 Noteworthy Examples of B2B Companies on Instagram
    In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: So, what does this mean for B2B companies? Microsoft. HootSuite.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 20, 2015
    [Information] Think You Can Trick Google? Think Again…
    That’s why we have put together a free webinar to inform other B2B digital marketers of the common mistakes that could be hurting their SEO visibility. 'Search Engine Optimization is simply not what it used to be. As the Web continues to grow and expand, search engines continue to challenge businesses in achieving that #1 spot.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Information] How to Garner Sweet Success on Instagram
    Take a look at the example below and make sure your profile has the relevant information you want to communicate. Contact information. 'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. Get a good picture. Pixlr Express.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Information] 6 Essential Customer Experience Questions You Must Answer
    Most people are to able come up with at least one brand in […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Why do you love it?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Information] 5 B2B Social Media Lessons Cisco Learned in 2014
    may be stating the obvious here but it’s important to emphasize how information consumption continues to evolve in favor of visual content and short-form video. 'With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. Social analytics are mission critical. Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Information] 28 (of the) Best LinkedIn Marketing Guides of 2014
    'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Information] The state of the nation on SEO, content strategy and earned media
    It’s about providing the right information at the right time. don’t know that Google actually thinks in terms of author or not, but there’s an expression in information retrieval called entities. An entity creates information, and it has others citing it like in professional journals. It’s about insight.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Information] 5 Ways to Systematize your eNewsletter Production Process
    Contact us today for more information. 'Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? He’s smart and creative, and I enjoy reading his news.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Information] SEO for Home Builders: How to Optimize Your New Home Communities
    Basically, we want to help Google identify what is on our website so that they can help searchers find the correct information. Each community has a unique name and a page that has information about that community as well as listings and floor plans. Many SEO companies want you to think you can''t do what they do. Page Title.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Information] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    The last decade has seen particularly large strides in our scientific understanding of brain function, learning, information processing, and decision making, especially as they relate to marketing. 'It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Information] How to Run a Blog Lead Generation Analysis
    But the post-level information is important to help us figure out the best topics and formats for our posts. This information can help me cater my future content toward the topics that drive lead generation. This will help you understand how your audience consumes information. Not sure how to run a blog lead analysis? Next Step?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Information] 10 (More) Marketing Terms You Need To Know
    It is the middle-man of software information. Sometimes, users don’t know what you want them to do with the information you provide, so you must include a strong Call-to-Action telling them what to do next. 'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?”
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Information] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. Virality.
  • SAZBEAN  |  MONDAY, JANUARY 19, 2015
    [Information] Measurement Basics for Facebook Pages
    Hey, we get it. But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. There’s the immediate, of course. Did attaching a photo to that update on your holiday hours generate more engagement than last year’s post with no photo?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 19, 2015
    [Information] The B2B Sales Development Rep's Guide to Data Management
    Upon opening a record, take the extra time to ensure your contact’s professional information is correct and that the company information is up-to-date. Do you try to make use of the information gathered thus far? After all, quality data is the key to success in inside sales. Here are 3 steps to B2B data management: 1.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Information] The Pyramid of Relationships with Social Media Influencers
    Starting with the centrepiece: The Pyramid of Influence in Social Media, corresponding to the five levels of Maslow’s […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Information] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    'The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. Call Tracking Virtual Call Center
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Information] Perfecting the Personalization Puzzle for Mobile Marketing
    To move from blasts to a multidirectional information exchange, implement A/B split tests that track which content provides the deepest engagement. The information request could be simply to log in and connect your mobile phone number to an existing profile or it could be fill out your profile for the first time. didn’t think so.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Information] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    You may like to dive deeper on some of your more successful posts in a podcast, and your audience will value the additional information. 'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. Quite the opposite. 1) Email Newsletters. Bonus Tip.
  • ENGAGE  |  MONDAY, JANUARY 19, 2015
    [Information] What Content Marketing and Teaching Burpees Have in Common
    Audiences want accurate, innovative, interesting information that helps them do whatever they do better. If your brand isn’t providing beneficial information and adding value to the conversation, consumers will have no problem finding another brand that does. He said, “If she comes back, you’ll know you did a good job.” Hear me out.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Information] Where Should You Focus Your Social Media Efforts in 2015?
    What do those trends mean to your social media strategy in […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. 'Welcome to 2015. by Neal Schaffer - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Information] 12 Ideas to Ignite Your Content NOW
    Social recommendations from friends and family are the most trusted source of information for consumers according to eConsultancy. It is social media’s most important way to organize information. Both list posts and infographics help customers consume content more effectively in an information-dense environment. Here we go.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Information] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    For example, if you have a webinar, send them a follow-up email with more information. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [Information] Data Driven Marketing via Data Unification
    We now have systems, tools and best practices that enable us to get the information we need to be smarter about how do marketing outreach. So much information in so many different platforms, systems and tools. Identify all systems that collect customer or prospect information. Departmental perspectives on customer relationships.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 16, 2015
    [Information] Why Conversation Analytics Trumps Human Call Scoring
    The information collected through human call scoring can be extremely useful. 'When it comes down to it -- human call scoring cannot compete with Conversation Analytics. There are several reasons for this, but let’s start with some background on call scoring. Human Call Scoring. The Biggest Problems. How Conversation Analytics is Different.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Information] The Right Way To Spend Millions on Senior-Living Advertising
    Your target demographic tends to be even more inclined than the general public to pick up the phone and call , as they might be afraid of what actually happens with their information when submitted via form. know what you’re thinking: Why would anyone be excited to target senior citizens in need of long-term care? Calls Matter.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Information] Fathom Education Marketing Awards $4,000 Scholarship to KSU Nursing Student Emma Hill
    For more information about the scholarship, visit our page for the Fathom Fund for Purpose-Driven Students. 'Emma Hill, a nursing student at Kent State University, was recently awarded the first Fathom Fund Scholarship for Purpose-Driven Students. It’s easy to see that Emma works extremely hard at everything she does.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 16, 2015
    [Information] Announcing the Content Pros Podcast and Episode 1 with Jay Baer
    We'll also be layering in visual notetaking for some of our favorite episodes to add another way to consume the information. 'I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Visual notes from this episode.
  • AVITAGE  |  FRIDAY, JANUARY 16, 2015
    [Information] Improve Sales Proficiency With Relevant Sales Conversations
    Traditionally, buyers were dependent on vendors through their sales representatives for information. B2B buyers don’t need vendor/product information until later in this process. They don’t believe — often because they haven’t experienced — sales reps can provide any other useful information.
  • AVITAGE  |  FRIDAY, JANUARY 16, 2015
    [Information] Improve Sales Proficiency By Being Relevant to Buyers
    Traditionally, buyers were dependent on vendors through their sales representatives for information. B2B buyers don’t need vendor/product information until later in this process. They don’t believe — often because they haven’t experienced — sales reps can provide any other useful information.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Information] The Rise of Innocuous Holiday Shopping: End-of-Year Ecommerce Data Shows New Trend in Mobile Commerce
    None of this information should be surprising. 'Q4 is typically a strong quarter for retail. Between Black Friday, Cyber Monday, Super Saturday, Hanukkah, and Christmas -- just to name the bigger shopping events -- there are a ton of potential customer touch points on which your brand can capitalize to increase sales and revenue for year end.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Information] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    Consumers have enough messages to think of in the time of information overload. 'People are inherently selfish. Sorry, err no offense! But seriously, from a marketing perspective, consumers are really only interested in products that will help them. It’s crazy really. And maybe hard to believe, but we seriously can’t visualize.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Information] 9 ways to reboot your digital marketing for the new year
    Update your profile copy and contact information. 'I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. make it happen.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Information] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Author information. 'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. This […]. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie Miller. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Information] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    Ultimately, though, content works for lead scoring because it measurably reflects the researching and self-informing behaviors of buyers as they progress through the buyer’s journey, while stuff marketing only imitates that pattern. In aggregate, all of this can even threaten the overall relationship between marketing and sales.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Information] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    No one else can access the information you put in there. 'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That one''s my favorite.). Facebook.
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