• LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Information] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    Maintain presence of all relevant meta information such as title and description. hope you found this information useful or at least helpful in helping you better manage and communicate with your SEO team. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. Keep loading times short.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Information] 8 Key Changes In Google Search B2B Marketers Should Know
    Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. 'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Information] Your November Holiday Marketing Checklist
    Inform Customers about Increased Email Frequency If you plan on increasing your email frequency in November (hint: you should!), Holiday Countdown to the Big Four Consider sending an informative email to your customers this week counting down the days for all the major November shopping events. 28), Small Business Saturday (Nov.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Information] Mobile and behavioral
    The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Both the GSM and location data itself do not reveal much information about the behavior of the users. There are four different steps in this framework.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 31, 2014
    [Information] How Businesses Can Size-Up Subreddits for Promotion
    Some companies simply don’t see the value or may feel confused/intimidated by the strange social mannerisms and passionately […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. 'Even with reddit climbing its way to the 10th most popular and trafficked website in the U.S. Reddit
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 31, 2014
    [Information] 7 Killer B2B Halloween Marketing Strategies
    Maybe it seems like a no brainer, but check out Zombie Marketing Tactics: The “Dead” Practices that Still Have Life , for more information. 'What can Halloween teach us about marketing? It’s not a trick question; there are plenty of marketing treats to take away from this fun yet frightening holiday. Give Bite-sized Treats Without Tricks.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Information] 8 Data-Driven Tips for Using Images in Blog Posts
    4) Present information in visual formats, like infographics. It’s common to say, “I’m a visual learner,” as opposed to someone who learns better by reading or listening to information. According to Jeff Bullas,  articles with images get  94% more total views  than articles without images. Ninety-four percent!
  • WRITTENT  |  FRIDAY, OCTOBER 31, 2014
    [Information] 7 Writing Tactics You Are Wasting Your Time On
    Present general information in a novel way and give answers that lend the reader a new perspective. 'Image source. Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid. Skimping on quality. Yes, yes, and yes. Focusing on fluff.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Information] Wise.io Provides Another Choice for Automated Predictive Modeling
    It can handle pretty much any type of data and includes advanced natural language processing to extract information from text. maintains a database of information it has loaded from source systems. had already planned this week to write about Wise.io This week, I’ll stick with Wise.io. Let’s run through them with Wise.io inputs.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Information] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    More information on the EY Entrepreneur Of The Year Ontario awards and the winners of each category can be found at [link]. 'KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada.
  • TOM PISELLO  |  THURSDAY, OCTOBER 30, 2014
    [Information] Aristotle’s Persuasions and the Neuroscience of Purchase Decisions
    This part of the brain is responsible for thinking and processing rational information such as financial justification / ROI. 'What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine. Show contrast, painting a picture between business-as-usual and proposed improvements.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Information] Turning Website Visitors into Leads
    Your website still represents your brand and who you are as a company, but it also needs to inform and educate buyers and help provide the sales team with insight into what these buyers are looking for. JIM : Sometimes web directors get offended when I say I’d like to put a request for information button up. JANELLE : Thank you.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Information] Why Cost Per Lead Can Be a Bad Metric
    During one of our meetings with a prospective agency, they were thrilled to inform us that they could get us to an average of $175 cost per lead. 'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. However, the real response to this is what does that really mean?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Information] Connect the Online Dots with the Power of Google Plus
    Author information. 'Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time. Let’s go through the […].
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Information] This is the week that was: Getting inside the head of a B2B buyer
    With the content avalanche picking up speed, it’s really refreshing to see a programme that not only has been well thought out but is as entertaining as it is informative. 'As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Enjoy. Slideshare of the week.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Information] The Scariest Blog: No Personality
    You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. 'What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Information] Standing out in a world of information density
    'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. There is no blanket answer to the issue of standing out in a world of increasing information density.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Information] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    This informs all kinds of things including your content marketing strategies, talk tracks, and persona refinement. Your customer support personnel and salespeople are a wellspring of information about what prospects and customers are looking for across all stages of the funnel. Know Who They Are. Yes, I’m talking about personas. Do it.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Information] 7 Current Design Trends Every Marketer Should Know
    They allow the visitor to interact with the company in a fun, playful, yet informative way. . On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . 1) Flat Design . 5)  Grid Design .
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Leverage Web Analytics to Determine Lead Generation Goals
    For example, if leads are voicing similar objections during sales calls, you can develop tactics to overcome those objections and to provide the leads with the information they are seeking to make an informed purchase decision. 'How many monthly leads does your business need to generate to achieve monthly revenue goals? 20 = 20%.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 3:  Retargeting/Remarketing – Retargeting is considered to be “ interest-based advertising ” by Google AdWords, and it restricts this based on “health or medical information.” wanted to take some time to write about the various challenges when advertising for healthcare organizations. Medical services and procedures.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. It is now.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. 'Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    'The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Why the Best Marketers Ask If You Want Fries with That
    But before you can even begin to understand that information, you’ve got to understand the person at the other end of the communication. But if there’s one thing that hasn’t changed about marketing, despite ceaseless advances in technology, it’s this: Marketers are still challenged to connect with real, live human beings.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What information would they find helpful that you can provide? 'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Being the best-informed marketer in the business helps you deliver better-researched, more relevant content to the largest audience. 'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Here’s a plan taking you from post-toast to sofa-time. Write up your ideas. thousand?
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Is there a skills gap in the boardroom?
    Today we can find out about any product, company, person in a few clicks of the keyboard on our smartphone and we can have all the information we need. This is not nice to haves, content creation is not self indulgent this is educating the new breed of customers that expect information and answers in an instant. Why not?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] What the growth of inside sales means to B2B marketers
    Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. 'I heard an arresting comment at the LeadsCon conference in New York in August.  It strikes me that this development bears enormous implications for B2B marketers. But there are differences, as well.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Marketing Opportunities on Douban
    Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. 'Due to China’s enormous internet population many niche sites have been created.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Marketing Horror Stories
    in the morning telling you that an email can no longer go out because some of the information it contains has changed. 'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Happy Halloween everybody, and enjoy! Scream in horror!
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    How do we stand out in an increasingly dense information world? 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Is it through sponsored content? Native advertising? Mark W. and conversion ?important
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] How to Future-Proof Your Content Marketing Strategy
    In Upworthy''s headline, you satisfy your curiosity by clicking through to the video for the information. Knowing this, I would look carefully at the information I include to be sure at least part of it is evergreen in nature. 'Trends come and go in the world of digital marketing. Content is a long-term game.  Lesson from Upworthy.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Information] Content Calendar for Content Marketing
    In fact I don’t get to see the information on who calls the client, but I do get to see the emails that come in as well as watch the trends. 'I have been working with one of our clients for a few years on their search and social media campaigns. Metrics for content marketing, are key to understanding campaign performance!
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Information] What’s the ROI of Outsourcing B2B Telemarketing Services?
    Phone and information technology costs. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. It’s another to make it happen. Read more.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Information] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions). 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Is your industry new and fragmented?
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Information] How to Write a Darn Good Sentence [SlideShare]
    Numerous studies have been conducted on sentence structure, word order, and how readers retain information. 'Literary theorist and legal scholar Stanley Fish wrote , "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.". Blogging Content Creatio
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Information] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    These IVRs gather information and direct your call to the proper place. By integrating your virtual call center directly with your IVR, you remove these issues by providing the support representative with the information the customer already gave through the IVR. To do so, many seasonal employers are turning to virtual call centers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Information] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Providing exciting and timely information is another area where Kim excels across social media platforms. For B2B social media marketers, Facebook gives a place to reveal more about their businesses, by providing an about section, and basic information and contact information sections. Kim K.’s online Tanning salon time!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Information] Why You Don’t Want Tsu Social Media?
    Even with a Tsu user guide. […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. 'I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different. People didn’t like it.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Information] Free Ebook: How to Master Personalized Marketing
    Whether they''re visiting your website or receiving one of your emails, people want to see information that is relevant to them. 'Before the rise of inbound marketing , traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Personalization to the Rescue. Leave a comment below.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Information] Ready for Events That Work?
    Skip the sales pitch, but make sure you have eager Squirrels all over the room and don’t be afraid to force your guests to take some information or nasty little trinket on the way out. 'I’ve got just three words for you: Breakfast. Lunch. Dinner. Breakfast events are a terrific way to engage prospects and clients both. More on that later.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Information] Don’t look now. Here come the post-Millennials
    Kids today are very concerned about who is seeing their personal information and go to great lengths to try to conceal what they are doing. BONUS: Here is a short video interview with Todd with even more information from his research: Click here if you can’t see my interview with Todd Lefelt. And rightly so. Privacy is not dead.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Information] 9 Examples of Extraordinary Infographics From 2014
    They’re intended to present information quickly and clearly -- but often, they fall flat. . With the internet, we can add now add interactivity to what once were unchanging representations of information.” 'This post originally appeared on the  Insiders  section of Inbound Hub. To read more content like this,  subscribe to Insiders.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Information] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    With all of the content out there, it’s important to give people in your funnel information that they will engage with. 'OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. d see social media experts popping up everywhere, claiming that social selling was the wave of the future. My bad.).
  • E-QUIP  |  MONDAY, OCTOBER 27, 2014
    [Information] Collaboration as Competitive Advantage?
    The field crew goes back to the site to collect more information. Start collecting this information now as a baseline, then compare it to the results that come from a more integrated project approach. 'The concept of a collaborative planning and design process is hardly novel. Except for the fact that it is so needed in our industry.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Information] 7 Tips to a Stellar Welcome Email
    Send a welcome email immediately When someone new signs up for your email list , they are actively seeking more information about your company. “Sending a welcome email is the first step of good faith that you will honor their email address and commit to communicating valuable information with them,” she says.
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Information] Sharing for Engagement on Twitter
    You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. 'Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Content is the key to engagement. Be Concise. Be Visual.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Information] 45+ Resources to Master Blog Writing
    Chomp chomp includes exercises, quizzes and informative presentations. Research indicates that people remember visual information better. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. It doesn’t mean it’s impossible, though! Grammarly.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Information] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    Sophisticated call tracking and call management tools are cheap and easy to implement, and enable customer service reps to view caller information before answering the call—why are businesses not using them? 'This time of year, being scared is generally a good thing. The truth is, customers simply don’t trust you without a phone number.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Information] Long-Form content and the art of persuasion
    Not only will you uncover new information, you’ll also gather rich stories that can illuminate your point of view. 'Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Be relevant by finding a news hook. Make your case.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Information] 7 Ways to Host a Killer Contest on Pinterest
    Author information. 'Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest! Pinterest contests are a great way to increase engagement and even get more sales. Julia Campbell. This monthly Pinterest column is contributed by Julia Campbell. Pinteres
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Information] 3 Points, 5 Questions – Personas Driving Marketing Insight
    With so much access to information online, there’s really no need in contacting a vendor until they are at the final stages of making a decision. 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us! Not to mention our offerings have changed.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Information] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Create a call to action – Find an area to not only include a call to action, but also make your contact information highly visible and keep it current. Set a time every month or so to review your profile and update your information. One vital key to social media marketing is always showing current information. Your Profile.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Information] 10 Ways to Optimize Your Lead Conversion Rate
    When people ask for information, they expect a rapid and personal response. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. Then, use this information to begin predicting those that will become future customers. Use your manners.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Information] 5 Tips For Maximizing Your Video Marketing
    Videos are ideal for condensing large amounts of information that you want your audience to absorb easily and fluidly. 'Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words.
  • HUBSPOT  |  SUNDAY, OCTOBER 26, 2014
    [Information] 7 Ways to Improve Your Relationships With Tough Clients
    If the client resists such a schedule, use “I” statements (see #3) to make the case: “I want to make sure we stay on track and take responsibility for informing you of our progress and learning about what might have changed on your end. 'This post originally appeared on The Agency Post. 2) Invest in the relationship.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Information] The B2B Funnel is More Like a Pinball Machine
    Providing information that matches prospects needs based on who they are and where they are in the buying process. Who's to say that a white paper that's being used specifically for lead gen isn't just as applicable to a prospect in your database and nurture program that hasn't seen that information? Demand generation.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Information] Utilizing Lead Nurturing to Convert Leads into Customers
    Unlike your business blog, which can be read without providing personal information, premium content offers give your brand an opportunity to turn site visitors into marketing leads. Although it may be free, make sure to have visitors provide their name, email, and other basic demographic information in order to receive it. Click here!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Information] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. User interface is a second differentiator.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Information] How to Annotate a YouTube Video [Quick Tip]
    Notes  are pop-up boxes containing text, which you can use to add on informative information. 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. How to Annotate a YouTube Video.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Information] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information. The key?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Information] Feature Friday: Customizing Your Account
    The emails kept on file will be where we send password resets and billing information, and you can change your password before you forget it. Follow along in this video to see how easy it is to keep your account information up to date and accurate. After all, we strive to be the easiest company you’ll work with! General
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Information] 10 Ways to BOOST Your Social Media Traffic
    One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. 'Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. by eduardogaleazzo.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Information] How to Define Market Needs to Align Content Effectively
    Interview-informed buyer personas may be able to give you plenty of knowledge, but how do you do you gain experience on the intricacies of your market as well? For more information on integrating third party research, read 5 Tips for Using Third-Party Research in Content Marketing. and your content, in particular ? year over year.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Information] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Like so: Live updates for flights and shipping information will automatically appear as well. . 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. How to Get ''Inbox''. How Inbox Works.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Information] Getting Down to Business: Nurturing Leads
    Once they enter their information, we know that they’ve stopped by our booth, they’ve had a conversation with our staff. 'Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business ® , a radio talk show focused on the small business. DAVID :        Welcome back. You generated leads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Information] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    No longer responsible solely for lead generation and high level nurturing, modern marketers are educating prospects, sharing specific solution information and cultivating relationships. They are turning their information monologues into dialogues as they replace static content with dynamic exchanges. Interactive content can help.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Information] What Gmail’s Inbox App Means to Your Email Marketing
    Highlights helps keep important information from emails front and center. According to Google’s blog, information “ such as flight itineraries, event information, and photos and documents emailed to you by friends and family. Here’s what you need to know about how this new app could impact your email marketing.
  • ENGAGE  |  THURSDAY, OCTOBER 23, 2014
    [Information] Lessons for Editors: How to Notice More
    This simply means to ask questions in situations where you feel something is off or there isn’t enough information. 'As an editor, it’s my job to notice things, you know, like errors and such. This sort of comes naturally because as a Virgo, I’m very particular. But I am human and can become complacent in everyday life. Be skeptical.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Information] 5 Steps to Build a Community of Engaging Fans through Social Media
    'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Community Building
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 23, 2014
    [Information] What We Learned at CRMUG 2014
    'If you missed us at CRMUG, don’t miss our “get informed […]. Conferences CRM Intelligence Marketing Intelligence Sales 2.0
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Information] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    The goal is to make sure that a Buyer who is on the cusp of making a decision will see your ad, and that your ads’ keywords and ad copy will be informed by a well-researched understanding of the pains and priorities of the Buyer at every stage of the buying cycle. The PPC rewards can seem sweet (page one, anyone?), Embrace the long tail-.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Information] Are you tired of playing Google’s game?
    That’s a pretty big deal in today’s information-overloaded world. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about. Working with Google is exactly like that.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Information] 8 Easy SEO Tools Everyone Should Use
    With a quick look, you can see the Page Authority, Domain Authority and even backlink information. This tool is perfect for small businesses because it’s easy to use and the provides a wealth of data and information. . 'Search engine optimization is something you need to do to help people find your business online. Free Tools.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Information] How to Personalize Customer Interaction on Social Media With Data
    'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Author information. Social […]. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Engagor.com.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] Semantic Search: Keyword Choices and Relevancy
    mere 2500+ years later, modern marketers are starting to become masters of linguistic analysis, understanding language patterns and using that information to help develop quality websites and content holistically – that is, naturally…not forced. 'Have you read the recent SearchMetrics ranking factors survey? Easy to read content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] Semantic Search: Keyword Choices and Relevancy
    mere 2500+ years later, modern marketers are starting to become masters of linguistic analysis, understanding language patterns and using that information to help develop quality websites and content holistically – that is, naturally…not forced. 'Have you read the recent SearchMetrics ranking factors survey? Easy to read content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Information] The Un-Tapped Value of Employee Social Capital
    Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Not so much.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] What Do Fashion and Marketing Have in Common?
    We are all bogged down by information overload every day, in work, in play, at home. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Information] What Do Fashion and Marketing Have in Common?
    We are all bogged down by information overload every day, in work, in play, at home. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. license.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] How Hospitals Should Respond to Ebola on Social Media
    Communicating with your community and patients is critical at a time when they are looking to their healthcare provider for information on a crisis (or perceived crisis) that is relevant to them. Make your statement meaningful and informative, potentially with links to further resources for more details. Post a statement.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Data, Information and Knowledge: When Information is Good, But Not Enough
    'Note: Today’s guest post is one in a series provided by […]. CRM Intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Matching Webinar Content to the Buying Cycle
    As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Benchmarks.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Don’t give enough information for the prospect to make a decision on the spot. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 3 Don’ts of small business content marketing
    Know their names, and use that information on the web site, when they sign on. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Good luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Thought Leadership, Why’s That Important?
    Give them some content they can share, that they can engage with and relate to, you are the expert inform them of that. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story. Take hold of that.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Customer Experience Strategy: Who Are You Talking To?
    While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. But seriously, as a marketer, who do you think you are talking to? Customer Experience Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Make it your goal to earn the respect of your current team members, and become the go-to person for information and advice. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. Mold yourself into the person that currently does that job.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Are You Using Automation Tools to Help in Social Media?
    Insights  – Provides information about your Facebook audience. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. SocialOomph  – I use this tool to help repurpose my content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    If you give away too much information, their curiosity is gone. When people see “FWD:” or “RE:” in the subject line, it’s a sign that they’re going to get some deeper information. But if they see that you’re actually providing some more information and following up in a real way, you won’t provoke their anger. Only joking!).
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] Top 5 Content Marketing Blog Aggregators
    Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. 'Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Information] 5 Email Metrics that Matter to Marketers
    Make it easy to sign up by asking for as little information as possible. Visitors must provide their information before they can download a white paper or watch a video. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Opt-ins.
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