• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Information] ABM Vendor Guide: Differentiators for Result Analysis
    For more information or to order, click here. and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Information] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. This narrows the field drastically. Many can also push messages to other channels via marketing automation or CRM integration.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Information] Eight priorities for advertisers investing in analytics technology – Mumbrella
    Relentless streams of information lead to data indigestion. mumbrella.com.au – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. The post Eight priorities for advertisers investing in analytics technology – Mumbrella appeared first on Opentopic.
  • ANNUITAS  |  THURSDAY, AUGUST 25, 2016
    [Information] 3 Basics For Benchmarking
    Never focus on vanity metrics or seek information that cannot be utilized. Surveys and benchmarks aren’t as easy to conduct and produce as you would think, but keep the basics in mind, and they can provide a great deal of information and data that is beneficial to many, not just your own organization. 2.Keep it simple-.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Information] You Should Want to Win First Prize, Right?
    For more information on our services that increase your organic search traffic, visit our services page or contact our expert marketing professionals today. Humor me for a moment and pretend your staffing firm is a pizza restaurant. You make great food, and business is going well, but it could always be better. Then there is Candidate B.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Information] Is Your Funnel Full of Fool's Gold?
    As part of the process to develop leads into prospects, this group of prospect developers has the responsibility to document a complete contact history, develop a company profile, and gather information about the budget, decision timeline, individuals involved, events or other factors driving the decision, pain points, hot buttons and competition.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Information] 5 Things to Pay Attention to in a B2B Competitive Analysis
    So much information, so little time, amiright? pull this information using SEMRush’s backlink analyzer, which has a handy export feature for further investigation into each individual link.  . Not only will this inform as to whether they are indeed focused on SEO, but it will also help determine their keyword priorities.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Information] Meet the Vidyard Team, Video Style: Garth Newton
    actually use video on the internet as a form of entertainment and information gathering, so I watch a lot of Netflix and a lot of MLB.tv as I’m a huge baseball fan. So day-to-day my favorite video is probably the one I just watched and was entertained or informed by. Wondering how to improve your baseball game?
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Information] Your Business Newsletter: What’s Your Brand Personality?
    It should include tips and information that invites your prospects and clients to take action. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Information] Why it’s a very good sign that people don’t read your content
    The first reason is, by sharing content, people want to look cool, informed, or funny. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated. know how to read. Stop it. Okay?”. Is his audience?
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Information] What Personality Assessments Reveal About Your Customers
    sharing their personal information with you. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career?
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Information] 10 Groups to Join on LinkedIn if You’re in Marketing
    From design to SEO to account-based marketing, these groups are a great place to start for solid information on all things marketing. With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. Infographic ©2016, Statista. for marketers. Top LinkedIn Groups for Marketers: 1.  Digital Marketing.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Information] Why Empathy Is the Key to Being More Creative
    Creativity needs to be informed by real perspectives and grounded in a real-world context. Confidant : Listen -- summon the patience to observe and absorb information. Not all creative insights are useful. Ultimately, good design means creating something that people actually want to use. Applied Empathy. Where do they go out for fun?
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Information] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    For more information about KEO Marketing agency services or to request a complimentary marketing audit, please visit us online at [link]. ###. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. About KEO Marketing. KEO News
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Information] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    By using AR to overlay images and information over existing environments, buyers can visualize the solution to a problem they may not have known existed. However, these are all consumer-oriented initiatives. What about B2B marketers? At Bulldog Solutions, we believe that the answer to that question is, categorically, YES! Event Experiences.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Information] How giving useful ideas and secrets builds trust
    They provide too much information freely. People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. Your content or ideas should educate, and inform and be valuable even if people never buy from you. talked about freely sharing ideas and helping people.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Information] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Demographic information will help you tailor your marketing approach through the process. Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. It’s not always obvious. At the highest level, digital marketing gets top priority. Marketing Skill #1: SEO.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Information] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    Scoring can also do a better job of prioritizing accounts within the list, often by incorporating event and intent information to uncover opportunities that would otherwise remain hidden. My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Information] American Recruiters Strives to Be Better With New Custom Website
    Looking for a website that is designed to inform, convince and help out new prospects? American Recruiters, headquartered in Parkland, Florida, happily announces the launch of its new custom website with the goal of helping its candidates and clients Be Better. Look no further than American Recruiters’ new website.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Information] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    Lead magnets are an effective technique for gaining a prospect's contact information. This checklist informs you about everything you need to watch out for from pre to post webinar. 6) The Workbook. The problem is that these magnets can take a lot of time and energy to produce. The ultimate guide to housetraining a puppy. Conclusion.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 24, 2016
    [Information] Semi-Homemade Interactive Experiences
    Allowing the user to explore some additional information about your product or service while gating the assessment is a combination meant for success. By providing more information up front, you are engaging the user with your brand and building the trust they need to trust your assessment results. Want to make it even more your own?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Information] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Because your audience consists of existing customers whose demographic and behavioral data are already in your database, it’s likely that you already have all this information at your fingertips. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? But how can you get started?
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Information] 3 Ways to Boost Your Sales With an ROI Calculator
    Acquity Group also reported that 83% of buyers look for information on supplier websites. It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. What do those numbers mean to you ?
  • ACT-ON  |  WEDNESDAY, AUGUST 24, 2016
    [Information] What You Need to Know About Email Feedback Loops
    Some of the basic requirements when applying for a FBL are contact information, having an IP and domain, as well as an email address set up to receive the complaint messages. Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. Every discipline has its own definition of “feedback loop.”
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Information] Once Upon a Time: How to Boost Your Selling Through Storytelling
    But you still need a cache of information to have a relevant story to fit every circumstance. But having the information is just the starting point. You’re there to inform and to relate; to reinforce your message and to seed a foundation built on trust. Dad, Tell Us a Story. And my poor brother. My kids love these stories.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Information] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    Only ask for what you need to get a candidate’s basic information along with their resume. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Who does NBC blame for the flop? MILLENIALS. No time?
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Information] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. For decades, the B2B marketer has been a manager of projects. And now there’s a budget cut.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Information] Top Three Common Product Demo Mistakes
    Resist the urge to add call out buttons, detailed text descriptions and extra information that would take away from the product demo itself. Here are the top three common mistakes I’ve made (and corrected!) or experienced with product demos. One Size Fits All. Decision Maker – finally the person who owns ultimate purchasing power.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Information] Introducing Contently Social
    They expect high-quality, relevant information from both media and brands—and they want it fast. In 2016, people don’t just visit their social channels for cheap thrills. There are a lot of tech companies out there that promise to make your social publishing more efficient. Others focus on upping quality to increase engagement.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Information] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    Utilizing Oracle Spatial and Graph with Esri for Pipeline GIS and Linear Asset Management, Dave Ellerbeck, Global Information Systems. THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. January 31 – February 2, 2017. We want to hear your story. Business Intelligence. Cloud.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Information] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    The webinars are informal and unscripted, and most even allow attendees to ask questions throughout the session. They say the brain processes visual information 60,000 times faster than text , so it only follows that webinars would be used for educational purposes, right? Hands up! It’s definitely not always easy! Educational Webinars.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Information] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience. Because LinkedIn is a professional network, as a best practice, B2B marketers aim to share highly educational resources and informational pieces on the platform.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Information] The Five Best Pinterest and Instagram Marketing Tools
    Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. BuzzBlogger.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Information] What Does “Going Pro” Mean for Your Email Marketing?
    Think in terms of “sticky” content — useful, fun, or humorous information in bite-sized pieces to capture readers’ attention and keep them coming back for more. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Humanity as a whole gets 193.3
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Information] 5 Ways to Get Personal With Your Audience at Scale
    While it’s important to properly support and communicate product information, it is equally, if not more, important to communicate to your audience based on the problems your solution personally solves for them. Email scripts insert and adjust delivered content based on rule-based criteria and calls to external information sources (e.g. displaying
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Information] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Contact us today to request more information! Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). Strengthen your talent pool? Struggling to reactivate your candidates?
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Information] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    tend to focus on whether I’m making the best decisions, creating the best tools, and giving people the clearest ways to get the information they need. This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Information] Does Your Nonprofit Need Marketing Automation?
    The more information your marketing automation system can gather about the people in your database, the more it can do for you. Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. It may well for your organization. But not every organization's marketing team is ready for automation. Tweak.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Information] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    You’re not offering excellent educational or entertaining content in exchange for contact information in your ads (Point 2, above). And – with Ad Extensions – local businesses with decent Ad Rank scores can extend their ads with more information about their business – like phone numbers, hours, and addresses. First, nail the basics.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Information] 9 Reasons Why Your New Business Program Is Failing
    If any piece of information feels even slightly unnecessary or gratuitous, omit it. This will help you organize your thoughts and distill your presentation into a more digestible chunk of information. A whopping 66% of agencies have no plan in place to develop new business. And your time and resources are understandably precious.
  • LEANDATA  |  MONDAY, AUGUST 22, 2016
    [Information] The Salesforce Bucket List
    Think of it as a shortcut because buckets can be used just like any other field to sort and filter information. This way, that information is included in the report, but I still can easily focus on the individual AE’s performances without distraction. Now, let’s take a closer look at how to get the most out of your reports.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Information] 8 Ways Data Can Improve Online Marketing Today
    As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our marketing practices. The internet is a seemingly infinite space of data if you know where to look. With billions of users interacting with and creating content, the term “gold mine” certainly comes to mind.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Information] ABM Vendor Guide: What to Look for in External Data Sources
    Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. The idea was that functions define major categories of systems, while the sub-functions differentiate systems within each category.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information] The Importance of Adding Location Specific Pages for Local SEO
    Not only do location pages make it easier for users to find your address and contact information, but there are very specific SEO reasons why they’re an absolute must. Your physical location’s address, phone number, and any other contact information. When a search engine crawls a page, it’s looking for a very strong overall theme.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Information] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    Moms and dads are the gatekeepers of the weekly shop,” Hepburn said. “If we can give them more information that helps them make informed decisions, it will help them during their purchase.” Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The journey from global to local.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Information] Diving Deeper Into Drip Campaign Best Practices
    webpages visited, assets downloaded, buying habits and preferences, etc.) To realize true data-driven segmentation, marketers need to make the most of all available prospect information. We also touched on the ways in which they have been changing based on how customers are becoming more discerning while technology advances.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Information] 5 Data Futurists to Follow on Medium Right Now
    Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. Independent data journalist, Max Galka, is fascinated with information. data visualization expert, his expertise led to the creation of FOIA Mapper , a searchable database of government information.
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information] Finding Experts Using 5 Visibility Techniques
    Often the services they purchase are sensitive in nature — say, legal assistance or tax preparation — and the service provider may be privy to critical information that, for the client, can make the difference between profitable success and catastrophic failure. But how do today’s buyers go about finding experts? They search online.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information] 3 Tips for Mastering Inbound Marketing
    Hubspot has a series of great templates that guide you through what information you need to build a solid client persona.  Giving current clients surveys is an excellent way to collect information that can help you build accurate, research-based personas. So, you’re passionate about marketing, right? Wrong!  00p.m. and 4:00a.m.-7:00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Information] How to gain a competitive advantage through your content
    think that an awful lot of us growing up in sales probably just thought we were awesome at prospecting, but in reality it was the buyers who needed information from us and that was the real reason we were successful generating our own leads. But B2B companies have found success in content marketing , and they’re upping the ante. Lots of it.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information] Where Is Your Firm in the Content Marketing Life Cycle?
    Contact our team of marketing educators today for more information. You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? Mature – 24%.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Information] The Making of Vidyard’s New Website Product Tour Videos
    In one video, for example, we talk about our analytics, and what kind of information the viewer gets out of it. The style of the videos were clean and modern, while providing detailed information so it was important to keep the effects clean, as well. Recently, Vidyard quietly launched our new website. Pre-Production. The message.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Information] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. The work and the job titles emerge. Where does social media strategy live?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Information] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    But many aren’t taking full advantage of the information they have access to. While data provides a wealth of information that brands can leverage to enhance their strategic and tactical initiatives, the sheer volume of insight to manage may hinder the innovation that marketers and advertisers can achieve. Enter Data Management.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    B2B organizations have access to massive amounts of data from their internal marketing and sales activities, prospect and customer behaviors, and customer service information. However, for some of these B2B organizations, their efforts are falling short. What does data have to do with ABM success? In one word: everything. Lead Management b2
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Information] How to Tap Your Own Employees for Influencer Marketing
    Professional opinions and insights comprise the industry-level information your audience is looking for, while ongoing personal context gives your audience a chance to “pull back the veil” a bit and get to know the person behind the handle, so to speak. Who was the “convincer” in your high school? The Friendly Exec.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Information] From Branding to Demand Generation
    How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. People were not visiting our website even though we are subject matter experts on certain topics.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Information] Social Media Audiences Are Great, But Email Audiences Are Better
    Ascend2 has three good, recent studies that offer a bit more information about email marketing vis–à–vis social. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. We’re not done yet.
  • DISCOVERORG  |  FRIDAY, AUGUST 19, 2016
    [Information] Why Recruiting is Like Marketing
    Recruiting leaders should build a prospecting training plan, AND they should invest in technology that provides their recruiters with the information they need to effectively reach out to passive candidates. What lessons did I learn through this experience? Build a Recruiting Pipeline Funnel with Clear Goals For Each Candidate Stage.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] Content Strategy for Marketing
    pushing products through mass media has been upended, as consumers, empowered by information, are demanding. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. specific information.” and value.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Culture of Content: The Foundation.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] Staffing and Launching Your Content Marketing Program
    and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. All rights reserved. Introduction 3 II. Building an Editorial Calendar 20 V.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] Content Marketing Playbook: Strategy and Roadmap
    of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information] Evangelizing a Content Marketing Program
    metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 16% 2.9%
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Information] Guide to ABM Vendors: What's in a Complete ABM Stack?
    They’ll usually bring their own data and combine it with your own information. Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. All the functions are indeed required, but the sub-functions are optional. The table below shows the details. There sure is!
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Information] How to Create the Perfect Social Media Posts – Part 1
    On the same note, put some work into the description – include all relevant information, keywords, and links to your website, blog, and other social media channels. Powerful social media marketing techniques. multi-channel approach is always best. LinkedIn. This is a major platform for many B2B companies, so it’s important to stand out.
  • LEAD LIAISON  |  FRIDAY, AUGUST 19, 2016
    [Information] How Your Personality Affects Your Sales
    When it comes to sales, those personality indicators can explain what you prefer—say face to face versus  phone interactions—or how you process information—whether you trust experience or symbols, for example. Have you ever thought about how your personality affects what you’re doing at work? View the entire infographic here!
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Information] How Does Content Marketing Help with SEO?
    By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Information] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    The fact is that buyers today are more informed than ever, self-directing the majority of their journey before they ever interact with you, so hitting them with the right content at the right time is key. While your prospects may have been out on vacation throughout the summer, they’ll be back at their desks in no time. They key?
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2016
    [Information] Business Newsletters: Is Your Newsletter Still Relevant?
    It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response?
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Information] Back to School – Let’s Keep Our Kids Safe Online
    Today’s teens and preteens have very limited awareness about the information that they share when using the Internet. What they share goes into a vast pool of PII (personally identifiable information) that advertisers buy, sell, swap, trade, and use. Sharing information, ideas photos etc. I love this time of year. link]. link].
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Information] [INFOGRAPHIC] The Periodic Table of ABM Elements
    Sometimes, they will also have a page in which a form was filled out, such as a content download, a request for more information, or a demo. Want more information on ABM? Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. Here it is: (click on image expand).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Information] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. Hopefully the result is worth the effort. The fundamental challenge was two-fold. Awesome!
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Information] Buzzwords in Marketing Automation: Inbound Marketing
    This information makes it easy to run a powerful inbound marketing campaign. You have people coming in from multiple traffic sources and once they arrive on your site, they engage with different pieces of information. Inbound Marketing: its meaning and how it relates to marketing automation. They realized something else, too, though.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Information] 3 Magic Questions a Sales Manager Must Know
    During the life of any complex sales opportunity it is sometimes difficult to for a salesperson to keep their arms around the abundance of information, questions, insights and tactics. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why do anything? Any person and organization has a myriad of priorities. Why now?
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Information] Use Your Healthcare Practice Website Design for Subtle Promotion
    From the menu placement to your contact information, everything you add to your site has a. If you thought that your healthcare practice’s website design wasn’t important enough to be part of your healthcare marketing plan, think again. Marketing Technology
  • KEO MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Information] Five Tips for an Improved Website Conversion Rate
    Visitors who are not familiar with your company may be hesitant to enter their contact information, even in exchange for something of value. Visitors also scan in an F-shaped pattern, so place greater weight on the information at the top and left side of your page. “What is a good conversion rate for my lead generation campaign?” 
  • BIZNOLOGY  |  THURSDAY, AUGUST 18, 2016
    [Information] Marketing moves from schemers to schemas
    Think about the classic customer database schema, where you store the first and last names, address, gender, age, and plenty of other information. Marketing has come a long way in the last 20-odd years since the advent of the Worldwide Web. Now, it’s not schemers but schemas that we are all talking about. You can always add another tag.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2016
    [Information] 5 Reasons You Need a DMP
    In order to understand these relationships it is necessary to know that although the third-party data collection often involves a purchase or affiliation agreement, it provides critical information on demographics or behaviors on the sites you don’t own. This is the most efficient process for managing one-to-one relationships.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Information] How to Write Better Headlines for Your Facebook Ads
    His theory is that when we are exposed to a gap in our knowledge, we feel the urge to fill in that gap with new information. Because it's almost painful for us to learn that there’s something we don’t know until we resolve it by learning new information. Check out the full announcement here for more information.). 5) Leverage lists.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Information] How To Make the Most of the YouTube Content Marketing Customer Journey
    This type of content marketing, where companies give away helpful information for free, is very common on company blogs. We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. We snack on funny videos, curious or intriguing tidbits that get us through a busy day.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Information] Why Virtual Agencies Might Be More Creative
    Opens doors to normally inaccessible information. I wrote this post by the pool. Not by my pool -- I don’t have one -- but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that -- work by pools. I can work when I want, how I want. That’s 43%.
  • READYPULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Information] The Science Behind Our Social Media Obsession
    Through a series of experiments, Harvard University researchers learned that the act of disclosing information about oneself activates the same part of the brain that is associated with the sensation of pleasure, the same pleasure that we get from eating. Everyone is obsessed with social media and the fixation is only growing. Conclusion.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Information] 114+ Copywriting Formulas to Get Traffic & Leads
    People Regularly Pay Me [$] for This Information – But You Can Have it FREE. Example: People Pay Me $100 for This Information – But You Can Have it FREE. Require : Give visitors the information they require before the CTA. Send actionable information. That’s why copywriters have been using them for years. Most Popular.
  • LEANDATA  |  WEDNESDAY, AUGUST 17, 2016
    [Information] The Real R&D: Reports and Dashboards
    They are a great way to convey an accumulation of key information to executives because they can provide high-level snapshots of the business. On the other hand, my manager asks me to gather information for a series of metrics. In the sales operations world, “R&D” doesn’t stand for Research and Development. First, some definitions.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Information] Who Just Took My Car?!
    thanked him and then turned my attention to the service attendant and gave her my information and reason for the visit. Retirement in today’s economy is not feasible for everyone. We’re often seeing our fathers, mothers, uncles, and aunts needing to work well into their 60s or 70s despite working hard and saving their entire life.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Information] 5 easy steps to building ongoing thought-leadership content
    To build an engaged audience, you must understand who your buyers are, what their issues are, and where they get information from. Have your questions written out, know what information you want to extract, and line up the video clips with that production plan. 5. Start with a content audit. What were the responses? Content Strategy
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Information] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    The Forbes brand has become well known for providing unparalleled information on business, investing, technology, entrepreneurship and leadership,” said Sheila Kloefkorn, founder, president and CEO of KEO Marketing. Sheila Kloefkorn Joins Invitation-Only Organization by the Forbes Media Company. PHOENIX, Ariz., About KEO Marketing. KEO News
  • I-SCOOP  |  TUESDAY, AUGUST 16, 2016
    [Information] The undervalued enabler and accelerator of digital transformation: security
    Cybersecurity Digital business Digital transformation Research 2016 Global 1000 outlook Accenture BT CGI Chief Information Security Officer CISO compliance cybersecurity transformation Dell Dimensional Research KPMG transformationThis is also the case for cybersecurity.
  • BIZIBLE  |  TUESDAY, AUGUST 16, 2016
    [Information] 5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
    Give Only As Much Information As Needed, Like Contribution To Revenue. Quantity and quality of information is important when communicating to the board or CEO. So how do you decide what's necessary information and what's not? It also means focusing on the quality of the information, e.g. is it supported by evidence?
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Information] Selling With Content: What’s Repeatable and What’s Not?
    As buyers, we don’t need to talk to sales people to get the information we need—therefore, we don’t take phone calls (and get upset when we feel tricked). The development of stellar content that adds value and caters to niche audiences will always work—give someone good information that they can use and they’ll thank you for it.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Information] 5 Strategies to Build Trust and Sell Through Email
    But just as important is that little piece of information that appears next to your subject line: the “from” name. When you generously share content without asking for anything in return (including personal information through a form), people are more likely to do what you suggest. This dream isn’t necessarily a pipe dream. Email
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Information] Small But Mighty – Building a Power Team
    Although I didn’t have any experience in marketing automation, email marketing, or any of the related technologies, I drank up any information I could on these new subjects. I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Happily ever after, right? Not quite.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Information] Marketing Strategies for Reaching the Wearable Devices Market
    wearable device is different than a Smartphone: information is delivered in a glance. Mobile devices like smart phones require short bits of information. Wearable devices require even smaller, more visual types of information. The wearable devices market is growing very quickly. Make content (even more) “glance-able”.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Information] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    The informational microsite. Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Campaign Questions. And How?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Information] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. Let’s get to it! Apparently, I’m not the only B2B marketer who feels this way. Format.
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