• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Culture of Content: The Foundation.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] Staffing and Launching Your Content Marketing Program
    and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. All rights reserved. Introduction 3 II. Building an Editorial Calendar 20 V.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] Content Marketing Playbook: Strategy and Roadmap
    of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information] Evangelizing a Content Marketing Program
    metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 16% 2.9%
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Information] Keep Calm and Email On: What the Success of Brexit Means to Marketers
    In the near term there will be lots of information and continued commentary on this subject, we will certainly will keep you updated as we lean more. Wow, was I wrong. As you may remember, I predicted that the vote would be for Britain to stay in the European Union. How Brexit will affect General Data Protection Regulations.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Information] How to Avoid Content Creator Burnout
    This is the process of sifting, sorting, arranging, and publishing information you curate from the Internet and presenting it in a meaningful and organized way. Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line. Content Creation is a Team Effort. Have a Plan.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Information] Search Localization Changes Everything
    These include: Attributes : Users will be able to provide additional, category-specific information about locations. The ads in the Local Finder results rely on AdWords location information (called an “extension”). This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Information] Q&A With Dave Stein and Steve Andersen
    Instead, we tell our readers what they need to do, share information on how to do it, and back up our assertions with examples from industry-leading companies that use this approach with their own customers. Dave and Steve invite you to visit [link] for more information.). How did the two of you decide to collaborate on this book? A.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Information] How to Use Video Marketing to Boost Lead Conversion
    During the webinar, I learned a lot of great information about this form of marketing and how to. Opentopic blog >> xoombi.com Are you harnessing the power of video in your marketing strategy? Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Information] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    Whelan noted that with content marketing, “You have resources available and you’re trying to cull them together to make something valuable that is educational, informative, entertaining and uplifting…You have deadlines, but they’re not as quick as they are at a daily paper. The autoplay ad,” Brenner said.
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Information] How to protect yourself on Twitter
    Anyone searching for information on the convention sees those pictures, and may assume that they are officially sanctioned messages, as I at first did. This is incredible,” I thought. “A group of attendees at this prestigious conference have gone off to a strip club, and not only are they tweeting about it, they’re using the convention tag?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Information] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Is your contact information displayed in the footer? The benefit of having a mobile app is that you’ll not only gain opted-in mobile users, but you’ll also be able to engage them in a deeper way and collect more information about their preferences and motivations. Author: Jamie Lewis Is it time for your brand to get mobile?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Information] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    It's a win-win -- both for the content creator and the audience that craves information in its desired format. Jon Meck, Technical Marketing Manager at LunaMetrics: Go Beyond Hit Counting - Making Analytics-Informed Marketing Decisions. See something that strikes your fancy? Come join us from November 8-11 in Boston. Stunts. Pranks.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Information] How to Write a Great Email Signature: 9 Tips With Real Examples
    So if you're just putting your name and a point or two of contact information in your signature, you're not taking full advantage of the opportunity to connect and engage with the people you're emailing. Jamming your signature full of links and information is just plain spammy and self-promotional.). Even better? That's super fast.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Information] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Video appeals to both the auditory and visual senses, and because of that dual stimulation, people end up retaining  68 percent  of the information they’re presented with. Before you know it, you’ll have a healthy library of both informative and entertaining video content for viewers to engage with. million words. The Avengers? 
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [Information] Anatomy of a Successful B2B Sales Email
    Do your research on your prospects, and make sure your emails contain interesting and buyer-centric information. For outreach emails, you want to keep it short and snappy, but also include valuable information. Keep it brief and personalized, and invite the prospect to contact you for more information. Outreach Emails.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 24, 2016
    [Information] Five tactics to convert page visitors into leads
    When faced with gated content] 41% will simply leave the website and refuse to give up the information required.”. 40% of visitors will fill out only the required fields necessary to access the content, while 13% will provide false information on themselves to access it. Brevity is the soul of wit. Lower the drawbridge. Be iconic.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Information] Full text of “Comm Solutions”
    Schiel Network Engineer Comm Solutions Company (717) 599-9013 dschiel@commsolutions.com May 10, 2013 {00841 020;vl} This information is intended to be for the use of. Opentopic blog >> archive.org – Solutions create. connect. secure. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Information] 10 Marketing Blogs All CMOs Should Read
    New trends emerge quickly, and new information spreads like wildfire. Opentopic blog >> entrepreneur.com Online marketing isn’t a passive game; it demands active participation. Ideally, you’ll have. Marketing Technology Cmo undefined
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information] Applying Consumer Market Web Usability Lessons to Professional Services
    Users can dig deeper for specifications and more information, but typically this requires some dedicated digging. Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. The Highest Traffic Websites in 2016. times*.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Information] Will Facebook’s $50 Million Gamble Pay Off?
    Reports from The Information suggest that celebrities—not the media companies Facebook is paying the most—are the ones dominating Live. In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Sound familiar? The move makes a lot of sense.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Information] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    This is due to AdWords Extensions that give your ads the ability to display more information, therefore “extending” the length of your ad. Here’s what these ads look like with and without extensions: See how the ads with extensions provide more information and take up more space? What Are AdWords Extensions. Why Use AdWord Extensions.
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Information] Straight from the Horse’s Mouth – Content Buyers Want
    Use the information you already have on your buyers to develop questions that will provide greater insight. Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Think about where there may be a gap in your current content strategy.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Information] Security Never Takes a Holiday
    data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. Does purchasing a safe car make you a safe driver? Their J.D. And why is that?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 23, 2016
    [Information] 5 Actionable Content Marketing Insights from Latest Report
    Demanding detailed information and providing a generic response is an unsatisfactory experience. 5. In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. It needs proper analysis.” Download it today for a better tomorrow.
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information] Staffing Conference Virgin
    And many will bounce off your site if they can’t quickly and easily leave their information. FSA 2016 Summit: my first experience at a professional staffing conference. Aside from the small talk and selling portion, I listened to a wealth of speakers on a range of topics related to staffing. Dare to Be Different. Staffing and Social Media.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Information] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    In recent years, the explosion of information at our fingertips has led to the ultimate battle for attention. There’s a principle in economics that lies at the heart of how the entire economy works: scarcity. Scarcity is the simple concept of something being in short supply. Scarcity is everywhere. Scarcity isn’t a bad thing. Not better.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Information] Read All About It! 7 Steps to An Effective Email Newsletter
    Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In a Nielsen Norman Group study, more than 40 percent of consumers said they appreciate the following content in a newsletter: Information about work-related news or company actions. Bring it. Reports prices/sales.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information] Target Your Best Prospects by Segmenting Your Best Customers
    Then, they pair this knowledge with data from exploratory questions, onboarding information, and third party tools. Segmentation also highlights which of your customers are leaving, helping you understand what causes them to churn and therefore make a conscious effort to fix it. Identify Your Best Customers to Find Your Best Prospects.
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information] One Job Board Solution Balancing the Needs of Two Divisions: A Case Study in Shareworthy Service
    Balance Staffing. Founded in 1997, Balance Staffing’s mission is to match talented candidates with great work opportunities. Providing staffing and workforce management solutions, their mission and values (integrity, relationships, passion and innovation) guide their actions today and decisions tomorrow. “ We couldn’t be happier!
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Information] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    Writers can use metaphors as a way to summarize or paraphrase events or meanings and immediately give readers the information they need to understand the story you’re trying to tell. “We are entering into a new information age,” said Travaline, rounding out the presentation. However, the content space is noisy.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Information] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    This helps users feel a sense of privacy and security even when sharing and displaying lots of personal information. You’ve probably heard the statistic before that our brains process visual information 60,000X faster than text. In other words, we need visual and verbal information to digest and remember information.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Information] ABM: An Ancient Practice?
    In 2004, the Information Technology Services Marketing Association (ITSMA) published the paper, Account-Based Marketing: The New Frontier , acknowledging that ABM offers more than just personalized messaging but also the promise of creating deep and trusted relationships with key accounts. Google Trends. Accessed 6/22/2016. Stay tuned….
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Information] While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
    Opentopic blog >> mediapost.com Content marketing platform NewsCred has published some interesting findings about how content informs purchase decisions and budgets for content marketing. live survey conducted at NewsCred’s recent #ThinkContentSummit found that, despite the. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Information] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    For more information, visit  https://keomarketing.com. ###. PHOENIX, Ariz., June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Women Business Leader by Forbes. About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Information] A Thought Leadership Marketing Strategy Based on Research
    But not just through your lens, well informed as it might be. You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. This information in turn helps you understand how to talk about and message around those services or solutions. Why is this?
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Information] What the Avengers Can Teach Us About Divisible Content
    More important, though, is how HubSpot repackages an old story with new information to create an original asset. When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. The goals are similar. The Avengers went on to make $1.5
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Information] ABM Analytics: What Should You Focus On?
    Using an algorithm to predict the likelihood that an account will convert to a customer, account engagement scores wrap up the success or lack of success of ABM efforts for any particular account and inform both the marketing team and the sales team of the best next step. That is the goal. Everything else is an indicator for revenue.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Information] If It’s Not in Salesforce, It Didn’t Happen
    When you have a data-driven approach, you need a central hub of information. But that can’t be done if all the information isn’t available. If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. That’s very much our mantra. It’s binary.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Information] Building a Data-Driven Culture in Marketing
    Cognitive Technology Cmo cognitive technology
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Information] 5 Tips for Better Website Usability
    When you’re looking for specific information on a web page, you probably don’t want to read a novel to find it. Instead, users quickly scan web pages to find the information they’re looking for. Controlling this “hierarchy of visual information” is crucial to great usability, and can be accomplished in many ways. Second?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Information] How to implement a Video 1st content marketing strategy that drives action
    Think of all the use cases: the story that you have in your organization that give buyers information that they need to hear and understand before they buy from you. It was much quicker to “say” this information than to write it. Why a Video First content marketing strategy makes sense. Forget about video! Take
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Information] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    For instance, they may just be gathering information for a decision they plan to make several months from now. Bear in mind that some of the information you need for scoring and segmenting your leads will likely not be available by looking at online information only. “A small leak will sink a great ship.”
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Information] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    You continue to learn and read and talk to those people. I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information. think this is why talking to customers is so important.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Information] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    You continue to learn and read and talk to those people. I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information. think this is why talking to customers is so important.
  • CEROS  |  WEDNESDAY, JUNE 22, 2016
    [Information] The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity
    Nature released a study in 2004 suggesting people are more likely to make creative solutions after a night’s sleep when they review the information again in the morning. Happy reading! Inspiration. It keeps ideas moving while helping you stay productive. Creative people use a variety of tactics to facilitate inspiration. Exercise. Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Information] OfferUp offers an addictive new app for eCommerce
    OfferUp can be a treasure trove of information regarding public perception of your product. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp.
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 22, 2016
    [Information] Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?
    As the public relations and content marketing evangelist at Skyword, I’m tasked with cutting through the mass of information in reporters’ and analysts’ inboxes to spark interest in the company’s latest accomplishments. Call me old-fashioned, but I like press releases. This question is one worth asking. Make It Yours.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Information] The Psychology of Color in Marketing
    Twitter is “giving everyone the power to create and share ideas and information instantly, without barriers.” Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). It seemed crazy, but it was an instant hit and led to an entire rainbow of ketchup colors – and ultimately, 25 million units sold.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Information] Data Journalism: A Simple Guide for Marketers
    Below you'll find helpful information surrounding what data journalism is, what data journalists do, and how you can get started. Thanks to the wealth of information available today, data journalism continues to evolve and expand. After all, t he brain processes visual information 60,000 times faster than it does text. UNdata.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 22, 2016
    [Information] Sell Me This Pen. Some Advice for Technology Marketers
    They are free to use the pen (I have more if you need some) also so they can share their notes with you so you can make an informed decision about my joining your team. It’s a tool for you, and your team, to gather the right information and make the right decision. Technology Marketers Need to Know How To Sell. Sell Me This Pen.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Information] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Information like call attempts, connections, length of call, and outcome can be leveraged against these numbers to provide vivid understandings of how your scenarios are working within specific segments – or where tweaks are needed. Call notes, appointments set and kept, and basic information is easily tracked. Takeaway.
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Information] The Essential Capabilities for Response Handling
    To be competitive today, you need to make your company representatives available when potential customers are seeking information. This information will empower salespeople to hit the ground running when they receive new leads. It is possible to have too much of a good thing. Those statistics are stunning but true. Lead Qualification
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Information] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The Dashboard Effect Through the use of client dashboards, agencies can, while fully utilizing its own branding, share with their clients common information. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. The result was data gaps and an incomplete picture. Sound good?
  • HINGE MARKETING  |  TUESDAY, JUNE 21, 2016
    [Information] Best Brand Strategy: Branded House or House of Brands?
    Our focus into professional services has informed a clear understanding of what makes a strong brand. The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. Brand Strength = Reputation x Visibility.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Information] Proven Tactics to Create Sales and Marketing Alignment
    Use shared databases to make this information available to all and use shared calendars to keep both teams up to date on the other’s progress. 5. In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. But, in the real world, that ideal scenario seldom holds true.
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Information] The New Era of Successful Design and Image Selection
    Images not only help people retain more information longer, but they also have the ability to increase people’s willingness to read a piece of content. Data sources, types, pieces, organization, and interpretation will provide valuable information that will be useful for making business decisions. The Importance of Visual Assets.
  • LEANDATA  |  TUESDAY, JUNE 21, 2016
    [Information] Connecting Workflow Rules to Picklists in Salesforce
    They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. One of the great features in Salesforce is all the different ways you can use Picklists. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist.
  • LEANDATA  |  TUESDAY, JUNE 21, 2016
    [Information] Linking Together Two Picklists in Salesforce
    This is also provides a nice feature of streamlining giant picklists so only the most relevant information is shown. One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. This first post will look at how to link two Picklists.
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Information] Three Phases of High-Performance Campaign Creation
    While creating quality campaigns at scale may seem a daunting task, it is important to follow best practices to create quality, targeted campaigns that will capture your audience’s attention, provide them with the information they are looking for, and drive them into the pipeline. Click To Tweet. Use bullet points. Include a form. After.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Information] 10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth
    Opentopic blog >> marketingprofs.com Marketers in every industry are facing a challenge: They need to drive business results effectively and efficiently, using data-derived insights to inform their marketing strategy. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Information] Google Adwords Update Can Affect Local Search Marketers
    The ads in the Local Finder rely on AdWords location information (called an “extension”). Google will use the location information to place your ad in the map results if your ad doesn’t make it into the Local Search 3-pack results. Local business ads have begun appearing in the map section of the Local Finder results. Local Search
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2016
    [Information] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    As the copy reads on the image itself: An overwhelming 76% OF MARKETING LEADERS BELIEVE THAT THEIR CUSTOMERS CURRENTLY RECEIVE LITTLE TO NO PERSONALIZED INFORMATION, indicating a need for growth in personalization efforts. I don't know about you but back in school I was not all that fond of tests. Pretty simple when you think about it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Information] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    More specifically, they allow you to hear directly from clients and customers on key areas of focus – information you can use to align your content marketing assets with issues of priority for your audience. give your content that extra oomph): What Is Client Industry Immersion? Relationship Building. Modex Supply Chain Expo in Atlanta, GA.
  • SNAPAPP  |  TUESDAY, JUNE 21, 2016
    [Information] Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions 994%
    The first page I tackled was our interactive infographics information page. Your website is an incredibly powerful conversion channel – unless no one is converting. Many marketers have no idea if their website is an effective lead generation tool (which probably means it’s not as effective as it could be). Why I made the copy changes I did.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 21, 2016
    [Information] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4
    Don’t: Bombard them with unnecessary information. Newsletters can include all types of content, including a letter from the director, information about upcoming projects, updates on initiatives, volunteer profiles, a success story, industry-specific news, and event recaps. 2. Part 1). Part 2). Part 3). Part 4). Newsletter.
  • VIDYARD  |  TUESDAY, JUNE 21, 2016
    [Information] How to: Control Access to your Video and Restrict Video Sharing with Vidyard
    Once you’ve embedded it on a web page, you can restrict it to make sure it can’t be embedded or shared anywhere else – this will protect your top secret training information from leaking outside of your company. These videos – along with any others you want protected – can be secured safely and effectively. Find out how below! Blog Vidyard
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [Information] A Guide to Creating Content in the Best Formats For Your Audience
    There are so many formats to consider when deciding how to present information to your audience. First and foremost there is what you’re capable of. If you can’t make video content because you don’t have the tools, well then that answers that question! If you are in the fortunate position where you do have more […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Information] Research shows “be more human” really works
    The authors also said that this effect was particularly significant in situations where customers wanted to minimise risk – for instance, for cultures high in uncertainty avoidance, meaning, such cultures that tend to resist change, make detailed plans and, generally, seek a lot of information before adopting an innovation. But does it work?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Information] 5 User-Generated Content Mistakes to Avoid
    It allows shoppers to see relevant information provided by the most relatable and reliable source — your past buyers. When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. Takeaways. Ecommerce Content Marketing
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Information] How to Find The Best Influencers for Your Company
    There is a paid version, but you can get basic information with the free version, too. Followerwonk is based on Twitter information. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to the study, 75% of marketers struggle with it. At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Information] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Information] The Danger Of Outsourcing Your Whole Content Marketing Program
    Like duplicitous cabbies, they inflate profit margins through information asymmetry. They benefit from working with clients who are less informed on the real costs and effort. Have you ever gotten ripped off by a cab driver in Cancun? The driver sitting outside the airport claimed to have the best price. And that creates complications.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Information] Why Agencies Aren’t the Answer for Content Marketing
    Like duplicitous cabbies, they inflate profit margins through information asymmetry. (Or as I tried to write it, before spell check scolded me, ass ymmetry.). They benefit from working with clients who are less informed on the real costs and effort. Have you ever gotten ripped off by a cab driver in Cancun? Your voice. They do.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Information] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    When firmographic and geographic information is attached this engagement data, a score is produced using a predictive model. So how do you use this information in a systematic way? We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Information] 15 Content Marketing Blogs We Love
    Not just because we like sharing the information wealth, but because it’s better for everyone that way – you get a variety of content from different points of view instead of the all-Uberflip channel, we get to subsidize our own. Marketing ROI Cmo marketing roi
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Information] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    Contact us today for more information! Whether or not you’re into basketball, the 2016 NBA Finals was one for the record books. Lebron showed the world why he’s better known as King James , and the Cavaliers’ showed the 73-win Warriors that a great season only means so much if you can’t finish in the playoffs. million others viewers.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Information] Microsoft buys LinkedIn: the largest martech acquisition in history?
    are the services that their prospects and customers turn to for information, entertainment, communication, and social networking, if marketers want to reach their audience there, they must play by the rules that these Internet services dictate. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion.
  • FATHOM  |  MONDAY, JUNE 20, 2016
    [Information] What Aspects of Marketing Aren’t Changing?
    And these audiences are more informed than ever and are expecting higher quality and faster response time from brands. These days, it seems that everything is changing. It’s true that marketing, too, has seen massive transformations as well as the rise and fall of many trends and technologies. Everything is Changing and Nothing is Changing.
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [Information] Check out the New PureB2B Website
    At the heart of the change, the move from marketing based on past behavior, to data-driven marketing based on current information, needs and consumption is transforming the way that technology companies are able to reach prospects that are in-market for technology products. hope you find the site useful, easy to navigate and informative.
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Information] Cameron & Company Goes Modern With New Website
    blog written by Haley Marketing will provide ongoing current information for their clients, employees and job-seeker prospects. Have a look at their beautiful new site at www.temp-pharmacist.com. The post Cameron & Company Goes Modern With New Website appeared first on Haley Marketing Group.
  • HINGE MARKETING  |  MONDAY, JUNE 20, 2016
    [Information] Specialization as an Effective Brand Marketing Strategy
    The key is to make an informed decision with a thorough understanding of each strategy’s particular brand marketing benefits and challenges. Specialization has long been an effective brand marketing strategy to command premium prices, generate more leads , and close sales. Is this the end of the generalist? There is, however, a snag.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Information] Test These Calls to Action to Increase Conversion Rates
    So much time, effort, research, and resources put into good content can fall by the wayside if nobody looks at the material or provides follow up information during the discovery experience. These same CTAs could be used for infographics or ebooks that provide information that users think they have a strong handle on. Challenge.
  • VISUALLY  |  MONDAY, JUNE 20, 2016
    [Information] A Guide to Finding Your Brand Voice
    ” Their voice guide is simple and to the point: Their brand voice is consciously designed to feel human and help readers find the information they need without friction. How important is a brand’s voice? Especially if you’re a content marketer. Yet too often, brands fail to develop or define a solid brand voice. Reliable?
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Information] The challenge of authenticity
    This means learning their information needs and using that data as the basis of what content you should write and how you present it. This was true in print and is even more apparent on the web, where you only get found if your writing is relevant to someone’s information journey. still want to do that, but not this time.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Information] Performance Advertising Gmbh
    offers medical information. Opentopic blog >> y2.siren.staticcling.org About us. Admanic is an advertising agency with sophistacated marketing solutions. Our mission is to. Advertising.com combines the industry’s most advanced technology, precise targeting and a quality network. NetDoktor.de ADPACK SMART ADVERTISEMENT.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Information] Get Your Blog On: 4 Steps to Blogging Success
    Content plays an important role in this, and as marketers, you can use it to provide your buyers with the information they’re looking for and elevate your brand above all the other distracting marketing messages they see. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Information] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As you aim to show you have this quality, refer to the company's culture code to inform your language choice. Keep an organized spreadsheet with more information than you think you'll need. The average job search is a peculiar paradox. Either way, it doesn't take long before you start to feel like the Goldilocks of job searching.
  • THE ROI GUY  |  MONDAY, JUNE 20, 2016
    [Information] From Challenger to Transformer
    Digital Transformation Hierarchy, a progression from information governance, to digitization, to business process transformation, and ultimately business model disruption. Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Information] The overwhelming implications for driverless cars and marketing
    The information cockpit. For example, the Spotify or iTunes of the future will have access to all of the personal information being collected from our travels and align a sponsor precisely with our interests and our destination. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways.
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Information] The Evolution of Account-Based Marketing
    You’ve updated her on a new case study, informed her when new product releases ship, and sent her the monthly newsletter. In my consulting days at Microsoft, I was fortunate to get a peek behind the curtain at the tactics that have been used by both the US and Worldwide sales teams for two decades. The time involved was enormous.
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Information] Optimizing Your Website for Lead Generation
    Increase the likelihood of visitors providing their personal information by making your forms accessible and easy to fill in. This can be done by posting a sign-up form on every page, but make sure that it only requires essential information that your sales team needs, nothing more. Optimize Lead Generation Forms. Conclusion.
  • CONTENT STANDARD  |  SATURDAY, JUNE 18, 2016
    [Information] Why Creative Marketing Strategies Deserve to be Gamified
    Suddenly a classic medium can be gamified by allowing users to get whatever they want out of it, rather than stacking all the information in front of them at once. A few weeks ago I relistened to a standup bit by comedian Dara Ó Briain , who reveals an awesome approach to creative marketing while ranting about video games. Games are engaging.
  • HINGE MARKETING  |  FRIDAY, JUNE 17, 2016
    [Information] How Niche Marketing Can Be A Successful Strategy
    Once you know the pain points and perceptions, make sure you have a solid plan on what to do with that vital information. Differentiation is the most common—and often the most difficult—marketing issue for professional services firms. Now let’s turn our attention to exploring potential solutions, including niche marketing. An identity crisis.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Information] 7 Compelling Reasons to Invest in Mobile Marketing
    Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Opentopic blog >> blogs.oracle.com Mobile has experienced a meteoric rise in recent years. Marketing ROI Cmo marketing roi undefined
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Information] Divide and Conquer: Managing Territories
    All of this stems from the fact that we’re able to be much more systematic with all of the information available because of new technology.”. You don’t want to be looking at five different sources of information to run a report. The three things that matter most in real estate are supposed to be location, location, location. Boundary.
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Information] Divide and Conquer: Managing Territories
    All of this stems from the fact that we’re able to be much more systematic with all of the information available because of new technology.”. You don’t want to be looking at five different sources of information to run a report. The three things that matter most in real estate are supposed to be location, location, location. Boundary.
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