• WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Information] 8 Ways What You Write Will Affect Your Bottom Line
    It can often manifest itself in the following forms: Terrible jokes or references to irrelevant insider information. Using your blog to publish “common sense” or low-value information. Incredibly general information that’s not directly applicable to your audience. However, as I’m sure you know, not all writing is created equal.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Information] 7 Reasons Your Business Needs an Automated Welcome Email
    welcome email sets the tone, instantly showing customers what kind of communication and information they’ll receive as a member of your email list. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. Statistics show these new subscribers are most engaged within the first 48 hours.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Information] Track Exactly Who’s Watching Your Videos in Emails
    Email marketing platforms already give you a lot of great information about who’s opened your email, who clicked through and who bounced, but what would happen if you could use your email marketing platform to get specific information about how viewers interacted with videos you’ve sent out in emails? link] vyemail=user@test.com.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Information] 15 Steps to Building a Better Facebook Contest
    Timeline contests are very easy to put up, but using third-party software […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Facebook
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Information] How the Internet Works: An Explanation Even Non-Techies Can Understand
    In addition to carrying data, each packet contains destination information, so it knows where it''s going. Third, we have the internet layer, where the Internet Protocol (IP) assigns address information and determines the route the data will take. Challenge accepted, Schmidtty. Let’s get started, shall we? In the Beginning.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Information] Are Efficiency and Creativity at Odds With One Another?
    It’s invisible because good design tends to be the component that is not noticed; it’s a vehicle for the information to make an impact. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. Here''s what they told us.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] Improving ROI with Marketing Optimization
    For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • ISCOOP  |  FRIDAY, OCTOBER 17, 2014
    [Information] Foreign Ownership will be Limited in Russian Media
    Critics say that this will further limit the Russian population’s access to free information, writes the British newspaper Telegraph 'Several big international media companies will have to sell off part of their Russian activities over the next two years. This is bad news for free media in Russia.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Information] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    If you’ve ever felt overwhelmed by the thought of big data, or by the number of programs with which your data is collected, integration presents the ability to combine this information in fewer places. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    'At InsideView, we’re all about saving you time. T […
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, OCTOBER 17, 2014
    [Information] Content Marketing for Industrial Companies – Authenticity is Mission Critical
    Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] 'Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. This is only a content summary. Please click on the headline to read the full article.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Information] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Information] 3 Points, 5 Questions – Personas Driving Marketing Insight
    With so much access to information online, there’s really no need in contacting a vendor until they are at the final stages of making a decision. 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us! Not to mention our offerings have changed.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Information] Recruitment : The Success of a Social Referral Program
    Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Information] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    You can see what this looks like in this slide from Nick Demey : To make sure your slide cover is readable, even with Facebook cropping, make sure all of your key information fits in the bounds of Facebook’s image dimensions. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt. 1) Title.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Information] 32 Resources to Write Great Blog Headlines
    It’s both informative and entertaining at the same time! Find out how to create a list of useful information, where to look for it, and how to organize it to be there for you when need it. It also will help you to sum up and refresh the information you’ve just learned. 'Image source. million blog posts are written every day.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Information] The Secret of Lead Generation For the Complex Sale — Part 1
    She’s grappling with how to get from where the sales force is today, calling into headquarters for information and carting around trunks full of sales materials, to where they need to be to gain an edge on the competition. 'Top executives are visionaries. They know where they want to take their organizations. Become their GPS.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Information] SMX East 2014: Key Takeaways & Statistics from the Show
    The presenters offered some interesting information on how Schema markup helped improve search traffic and helped increase conversions for a number of sites. Schema offers another way to provide relevant information about your site to the search engines. 'At the beginning of October, Derek and I headed down to New York for SMX East.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Information] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Click to tweet! Click to tweet! Bon voyage!
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Information] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. 'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. Meagen tells us how.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Information] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    First, leave specific information about the purpose of the call, including name, company, and objective. This genial voicemail will put your contact at ease with informal wording such as “give me a ring” and “iron out the specifics,” and should boost your response rate. However, what happens when your prospect doesn’t answer the phone?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Information] Link Building Basics: Tracking Results
    By leveraging the information you glean from tracking your current campaign you can optimize your strategies in the future for increased efficiency. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Recap.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Information] Draw Me a POEM: Define Media Influence
    Author information. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Raymond Morin. This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin. Social Media Influence
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Information] Rated I: For Strong Infographic Content
    They are an awesome way to clearly present complex information. For example, if you have an interesting but dense report that you’d like more people to engage with, try translating that information into an infographic. People absorb visual content faster and with greater ease than reading the same information. Production.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Information] My Top 25 Social Media for Business Quotes
    I’ve also seen more people tweet out soundbites […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Social Media Quotes
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Information] Email marketing: Is emailing purchased data a waste of time?
    It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content. 'Does e-mailing cold data really cut the mustard? Watch this space.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Information] Email Etiquette: Don’t Sabotage Your Career
    Don’t add fluff or information that isn’t needed. This helps you position yourself as someone who is simultaneously respectful of others’ time and also mindful of keeping them informed. 'Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Information] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    And so without that cause, they may be gathering information to find out what’s out there, but there’s no real reason driving them to change. JANELLE:           Thank you, Skip, for coming today and sharing this critical information. Janelle Johnson is Act-On’s Director of Demand Generation. What did we do wrong? No deal.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Information] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. 'People don’t like to be interrupted. These opinions are more prevalent in millenials than any other generation.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Manufacturing buyers also use industry and supplier websites to source information. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret. just never thought to niche myself. Freedom!).
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Getting Your Customers Out of Line With a Virtual Call Center
    Caller Information at Your Fingertips Have you ever called into a support line and provided information to an automated system, only to have the service representative ask you to identify yourself again? For support calls, information on the caller will be instantly available and a new ticket can be created from the call.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] The Evolution of the Sales Role
    Although it was an informal role, he could sell his product by manipulating the consumer with an exaggerated and inaccurate description of the product. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    Dealing with an aspect of life close to a person’s heart is no small feat, but there are plenty of ways to create content that can appeal to a person’s need for information from hospital bloggers who understand, not marketers simply trying to convert. 'Reaching The Community With Your Hospital Blog. Healthcare
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. What are the benefits of using a social login? More revenue. Valid emails.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] How to Create a Unique Social Hotel Experience
    Author information. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie Miller. Social Media for Hospitality
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? How We Approached Conversion Optimization. It made a lot of sense.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] How Infrastructure and Speed Is Affecting Your Content Distribution
    Understand the landscape:  Where are they currently going for information and how are they accessing it? Optimize:  How can we ensure we''re collecting the right data to inform decisions on how to improve in perpetuity? 'Real-time content success starts long before the heat of the moment. Getting started with audience development.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] How to Create Real-Time Content with Long-Term Value
    Understand the landscape:  Where are they currently going for information and how are they accessing it? Optimize:  How can we ensure we''re collecting the right data to inform decisions on how to improve in perpetuity? 'Real-time content success starts long before the heat of the moment. Getting started with audience development.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] It Takes a Village (and a Strategy) to Raise an Audience
    Understand the landscape:  Where are they currently going for information and how are they accessing it? Optimize:  How can we ensure we''re collecting the right data to inform decisions on how to improve in perpetuity? 'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. 20-22.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] The Chasm of Expectations Between B2B Marketers and Buyers
    It’s true, information is more accessible today than ever before. Many buyers turn to Google, not sales, to find the information they are looking for. As marketers, we are still busy making information more accessible, but buyers are learning to expect high quality education and understanding. Or even with their mom.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Information] How to Write About Things You Know Nothing About
    What information exists on it already? Identify the most credible sites off of which to draw actual facts and information. They''re excellent places to continue your reading as you gather background information, but also typically have relevant data points you can incorporate in the content. Ask your sources for quotes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Information] F1 Racing and Data: The Developments, Challenges & Rewards
    ” While that much information is necessary to design, test, and run these astonishing vehicles, it comes at a price. “This kind of real-time, consolidated view is the only way you can successfully inform and personalize the next communication and the next,” advises Akeroyd. Pole position. Turbocharged. Green flag.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Information] CommandIQ Gives Marketers Flexible Database and Messaging Options
    The only thing that’s certain is a CDP will create a multi-source database of customer information. They can use any information in the system database: there is no distinction between events like email opens and attributes like customer address. But each adds value that makes a system easier to sell than a database alone.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Information] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    For more information about GLIDE, please call (415) 674-6000 or visit www. 'We all want to do something to make the world a little bit better. The Tchotchke Tchallenge exemplifies how you don’t have to be a Fortune 500 company or a billionaire to give back; even small companies can make a difference. The #Tchotchke Tchallenge.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Information] Does Your Sales and Marketing Management Contribute to the Company?
    You will probably uncover more valuable information in that 15-minute coffee conversation than you would have within a formal hour-long sales meeting. 'What does it mean to be a manager, director, SVP, VP, President, COO, CFO, or CEO, outside of the responsibilities listed in the job description? But that''s not always the case.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Information] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Such an approach allows us to review monthly reports as well as trends and discussion happening on social platforms that we can then use to inform content strategy for the month. 'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Timely.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 14, 2014
    [Information] Psst! Want to Know How to Write Irresistible Subject Lines?
    Whether it’s an opportunity, invitation, or information, most people don’t want to be left out. 'Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. ” Which subject line would entice you open? The post Psst!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Information] Social Content Marketing Planning for a Live Event
    Author information. 'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Justice Mitchell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Information] The social media forecast: Cloudy!
    could see the basic problem of needing software and a hardware “opener” to access information, which people would ultimately reject … and they did. could see the basic problem of needing software and a hardware “opener” to access information, which people would ultimately reject … and they did. Gigantic, in fact.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Information] Marketing Automation’s Growing Role in Customer Lifecycle Management
    We all know how infuriating it is to be on a call with a credit card call center operator, and giving them all your information, and then being transferred to someone who asks you all that information again. think the biggest challenge, really, is identifying the sources of information that you have. 'An Act-On Conversation.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Information] 100 Questions to Ask Yourself When Creating a Buyer Persona
    With this information, how will you go about buying the perfect birthday present for her? Note: To keep things simple, I’ve referred to the buyer persona in question as male, though the information is equally applicable to female customers. You know her age, gender and what she does for a living, but not much more than that.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Information] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    They’re on their phone searching for information now and rather than hunting around on your website on their small smartphone screen, they want to press “call” and speak to you directly to get all the answers they need, right away. 54% called because they have questions or need more information than a website can answer. See next stat.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Information] A Story About Why Building Credibility Matters When Teleprospecting
    Hesitantly, I still transferred her -- but not without informing our Marketing Director first about her tone throughout the entire interaction. 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. Here’s how the conversation went: Me: “Hello, this is Maureen with AG Salesworks, how can I help you?”.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 'Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? ” 6.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Information] Increasing engagement in content marketing
    And in the aggregate, this information can help guide your content marketing editorial calendar – publish content that interests your audience!). Here are a few tips on increasing engagement. Reminding people to favorite, like, forward, or otherwise share your content is important, as is making that engagement easy. Personalize.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Information] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  Location, location : Conference attendees can be tired, overwhelmed with information and worried about keeping up with their day-to-day tasks. What is it?
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Information] How to Write an In-Depth Post in Less Than Two Hours
    I’m not researching generic information about “social media.” Certain sites have some of the best information on certain topics. Do you need to add to a point, or move some information around? 'In content marketing today, quality is more important than ever. That’s a lot to ask of a single article.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly. This means you’ll know when someone is thinking about your company and solutions; you can even set alerts that inform you when a particular buyer is on a specific page. 1.    Eliminate Cold Calls. 3.    Know When to Call.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Information] Keys to Optimizing a Website to Drive Conversions
    Ensuring that your content – whether it’s a blog, About page, or other information – is useful and stimulating to your target demographic will keep users coming back to your page for future information, leading to higher conversion rates.  'A good website can make or break your marketing efforts.  Create an Intriguing Design. About Me.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Information] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    There’s a happy medium of information that needs to be shared with the sales team so they can perform their task efficiently. View up-to-date information about your contact. So what do we do with all of this data? The Internal Operations Problem with Big data as it Relates to Sales and Marketing. Assign yourself or a coworker a task.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Information] How to avoid Google’s huge mistake
    If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.” When your pages contain useful information and functionality, they will attract many visitors and links. In this case, you actually should listen to Google and do what it says, not what it does.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Information] 3 Social Media Functions SEO Tools Can Help With
    Author information. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Neal Schaffer.
  • WRITTENT  |  FRIDAY, OCTOBER 10, 2014
    [Information] 5 Factors that Distinguish Great Copywriters
    This information is extremely valuable for your business. 'Image source. It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If As in most things, the key to writing great copy is lots of practice.
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Information] Still Haven’t Embraced Content Marketing? Why Not?
    The intention is to educate your target audience with useful information that answers their questions before they’ve had the chance to ask them. 'Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Enter content marketing.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Information] Creative Student Recruitment: Getting Personal in EDU Marketing
    Instead of simply marketing the college, focus on informing and empowering the student. 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. They get lost in the data. They stress under deadlines.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Information] Why Facebook Isn’t Worried About Ello
    ” Some people are rooting for Ello to unseat Facebook by tapping into user rage over the giant social network’s controversial approach to using member information to sell advertising. I’ve seen this scenario play out again and again, and result is a foregone conclusion. They will be disappointed. Invariably the script is the same.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Information] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline. With the amazing popularity of smartphones, a significant number of online medical information is being found through mobile.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Information] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Patients are no longer just seeking their doctors for medical advice—they’re asking their friends, their family and, the never-ending wealth of information that resides on the internet. 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. has changed drastically. Digital Marketing Healthcare
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Information] 10 Must-Attend Food and Beverage Conferences
    We will have all of the information you need to help you buckle up for a successful 2015!” 'The food and beverage business is a huge industry that includes agriculture, food processing, wholesale and distribution, retail, technology, and even marketing. ” Have you been to any of these conferences? Share in the comments.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Information] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    When well deployed, Social Business solutions enable a workforce that is more informed, skilled, and engaged: those who use it effectively become indispensable for the organization. Knowledge Management (KM) experts have been trying to find the Holy Graal of information management for so long that they might be missing the obvious.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Information] Using SlideShare to Boost Your PR Efforts
    SlideShare is a social discovery platform where users […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. The company was acquired by LinkedIn in May 2014 and the tight integration between the two means that for PR, SlideShare is worth consideration.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Information] Web Design 101: How HTML, CSS, and JavaScript Work
    HTML and CSS are actually not technically programming languages; they''re just page structure and style information. You see, HTML, developed back in 1990, was not really intended to show any physical formatting information. In the same way, the last defined style sheet informs my browser which instructions have precedence.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Information] How to Design Content Remarketing Campaigns That Actually Work
    Stay away from boring, plain, informational ads that look the same as every other ad out there. In AdWords, you can overlay user demographic information on top of your remarketing audiences to find the needles in the haystack. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Information] Creating Targeted B2B Content with Account Based Marketing
    How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform? Before they request a demo.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. 'Preparation Precedes Performance. Match and Merge.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Information] New Frontiers in Data Driven Marketing
    Everybody loves big data but few people talk about the downside: sloshing huge buckets of information into a giant data lake means that everybody has to do their own refining before they can do anything useful. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Extract meaning from big data. Journey mapping.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] Facebook Relaunches Atlas: What Does It Mean?
    They can also sell the information to marketers, but our personal identities are still protected. This enables the company to sell the data in the context of your personal information. Furthermore, it provides supremacy in mobile and potentially an appealing dataset for marketers: A package of personal/behavioral information.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    One day, you could be having a quiet, informal lunch with one of your peers, and the next day you might be sharing something that person said that you found particularly inspiring with your network. 'Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. But it’s not enough.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] How Marketers Can Decipher the Data Deluge
    The data holds huge opportunity for B2B marketers, but many encounter a roadblock when they learn that they need to clean and sort through the deluge of numbers in order to convert the information into valuable insights. Since everything from your car to your thermostat is now connected, data is being created faster than ever.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    Google offers a report similar to Sitelinks that let the advertiser know detailed information on a Callout’s performance. 'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] New Blogger Outreach Research Reveals Insights for Marketers
    You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. 'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?
    I scanned the “ Ruthless Pragmatism ” blog post, looking for the “interesting stuff”: a glimpse in to the person of Kevin Spacey; information on new theories, concepts, and methods in content marketing; and relevant tips to make life easier for me and my readers. 'Is Your Web Content Worthy of a Once Over?" Give the people what they want.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] Which Version Won? Understanding Confidence Level in Email A/B testing
    Read this article for more information on standard error and related concepts.). 'Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. B testing is a comprehensive topic; we will go into it in depth in a future blog post. is 0.96.
  • VIDYARD  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] 5 Things You Need to Know Before Creating an Animated Explainer Video
    Animated explainer videos are simple bites of product information that allow a consumer to make informed decisions without having to scroll through endless feature sheets. When consumers are constantly bombarded with advertising and information, why make it more complicated for them to learn how amazing your product is?
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Information] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards. 'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Twitter. Facebook. General.
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Information] Beware of Misusing Personality Assessments
    They can be useful in helping us recognize our personality tendencies and how they compare with those we work with—assuming they agree to share that information. Apparently the company was impressed with my business development background, but they expressed concern about my lack of related technical expertise. But that''s not the case.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Information] Bridging the Email Marketing Gap Through Personalization
    While people typically expect messages about transactional or billing information to come from a company directly, one opportunity for increasing engagement for promotional or nurturing campaigns comes through the personalization of the sender. Be a Friendly Sender. Email senders can greatly influence a recipient’s likelihood to click “open.”
  • FATHOM  |  TUESDAY, OCTOBER 7, 2014
    [Information] Let’s Get Personal: Focusing On the Human Side of Your Digital Presence
    While this isn’t necessarily a requirement of an informational website, it can be useful when it comes to relating to your audience. Show your reader why the information on your webpage is relevant. 'Healthcare is an extremely personal market – after all, few things are more personal than your health and wellness. Using Empathy.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Information] Hello Ello: What You Need to Know About This New Social Networking Site
    Collecting and selling your personal information, reading your posts, and mapping your social connections for profit is [stet] unethical. ” Ello points out that many social networks started out as ad-free, but then switched gears, modifying privacy policies and selling user information to advertisers. Ello is totally ad-free.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Information] Full Disclosure: Why It Matters to Social Media Marketers
    Many commentators and regulators have questioned the value of this kind of […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. 'When is the last time you actually read any of the mouse print that flashes on your screen during a television commercial?
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