• HINGE MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Information] Brand Tracking Is Easier than You Think
    Potential buyers are willing to exchange information for content — the digital equivalent of dipping a toe in the water before deciding whether to jump in. Capturing the right information at the right time is paramount to a successful inbound marketing strategy — and it’s equally important in brand tracking. What is brand tracking?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Information] Putting Meaning Back Into Marketing
    Now it’s time to put the same amount of energy into informing the company about what marketing does well - and how they can collaborate as a team to increase the role the department plays in driving strategic change. Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. Data Analysis and Insight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Information] The Dark Power of Medium
    Link to relevant personal blog posts as supporting information within your Medium post. By Kiki Schirr, {grow} Contributing Columnist. Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. million unique signups.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, DECEMBER 7, 2016
    [Information] Business-to-business (B2B) pricing strategy research – part 1
    That’s where market research comes in.  It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios. This week I take a look at the Gabor-Granger and Brand Price Trade Off (BPTO) techniques. Gabor-Granger. Brand Price Trade Off (BPTO).
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Information] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The companies used the entry information to move customers through their sales funnels in the future. When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. But where should you start?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Information] How to Create an Annual Marketing Plan [Free Tool]
    Once you’ve filled in your information, you’ll come away with a plan that helps you: Outline your annual marketing strategy. Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Information] 3 Sales Emails Proven to Boost Reply Rates by 8x
    No problem, share your screen in a sales email to capture attention and communicate more information. If you’re like most sales reps, you know how hard it is to stand out and get noticed. The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. Webcam Selfie Videos. Screen Capture Videos.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Information] 3 Ways to Connect Video Advertising to the Customer Journey
    If they are shown information about safety, technology and financing, but only interact with safety content, the brand could then use this data to apply a further layer of segmentation to those customers by showing more content about car safety the next time that those customers return to the website. Cross Channel Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Information] 37 Big Data Case Studies with Big Results
    BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. CAESARS ENTERTAINMENT : Combines patrons’ gambling outcomes with their rewards program information to offer enticing perks to those who are losing at the tables. Who’s using it?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Information] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    While market research is a very valuable tool in determining this list, some of it is qualitative -- that is the kind of information you’re able to contribute using intuition and experience. 2) Research your accounts. However, it can help to have that detailed information and representation of your ideal business customers. Right?
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Information] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Even a couple of keywords in an ad’s display URL can deliver an additional information, or give context. I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Relentlessly.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Information] The 24 Best Visual Content Creation Tools
    How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Visual and video content will become increasing important.” 11) Envato.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Information] The Cure for the Common Cold Call: LinkedIn Warm Calling
    To discover what’s important to John, read his LinkedIn Summary and information about his current position. You purchased a list, and John Smith is now in your database. He has not, however, expressed to your company any interest in your products or services. As such, he falls into the category of “suspect.”. call to John is cold. Be Visible.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Information] 25 Content Marketing Stats to Guide Your 2017 Strategy
    That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. The takeaway: Infographics make it easy for readers to understand a large amount of information quickly, as the visuals here make statistics easy to grasp. Orbit Media Studios. Experian.
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Information] What customers want from their mobile marketing experience
    Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Check out Kaon Interactive  for more information. . Original article published on Mobile Marketer. Web mobile optimization is a must. Interactive selling experiences.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Information] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    It was a big day for xAd, which tracks location data based on where audiences take their mobile phones. (If you walk into a Target, xAd will be able to inform its clients on how to better serve you ads.) The goal was to entertain and inform an exclusive group of data-collection experts in tech, retail, fashion, and advertising.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Information] Big Data Poised to Get Much Bigger in 2017
    At least that’s what Neeraj Sabharwal, Head of Cloud and Big Data at Xavient Information Systems. Big Data is only going to get much bigger, so big in fact that companies attempting to deal with massive and more complex data sets are going to find it much harder to manage and derive value out of those massive lakes of data.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Information] Social media strategy leaders: Lisa Marcyes
    With 55% of B2B buyers doing their research by using social networks, social channels provide a real-time platform where buyers can share information, research products, and make informed decisions when it comes to their purchasing decisions.). Welcome, Lisa ! Could you please describe your professional background? MKTGnation Summit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Information] Save the Data: How to Marry Your Figures With Your Customer Profile
    On the one hand, we now have access to more information about our prospects and customers than ever before. The eventual goal is to create a complete (or near complete) and consistent customer profile, holding all the information available to you about where and how that person has interacted with your brand. Data-Driven Marketing
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Information] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    For any job candidate, navigate to the Preferences tab on the LinkedIn Jobs Page in your LinkedIn profile, fill out some information for this new tool and see what happens! Any recruiter who wants to search your profile will have the latest information about your awesome accomplishments. How Does It Work for Job Candidates?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Information] Content marketing strategy: Start with questions, end with insights
    For me to become known in that information-dense environment, I’d have to do something bolder, like offering “hub” content – case studies, insights, and strategies you won’t find anywhere else. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” move to insights.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 5, 2016
    [Information] The Content Marketing Debate: More (Better) Is Definitely More
    That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. Content Marketing
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Information] How the Brain Processes Different Types of Content [Infographic]
    The folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they communicate information to your audience. Check out the full infographic below for helpful takeaways about how to tailor your content strategy according to how your audience interprets information. The reason?
  • EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 4, 2016
    [Information] This is the week that was in B2B: from customer objectification to invisible payments
    Alex Smith writing for Campaign argues that the wealth of information about brands available online means we no longer need advertising. In the week that Castro smoked his last cuban cigar, Apple reveale d it is investing in self-drive cars and we had our first viral VR injury , there was much to talk about in the world of B2B and beyond.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Information] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    Rather, false news pages are created with the express intent of disseminating intentionally false, inflammatory information for the purpose of driving web traffic and social sharing. Content shouldn’t try to inform, lead into the overall website, drive a lead, and drive a sale at the same time. Understanding the Beast.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Information] Automated Behavioral Segmentation: Personalized in Real Time
    Content should be updated each time they return to the site to encourage movement down the sales funnel, without being turned off or distracted by information they simply don’t need. The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Information] 3 Ways to Optimize Customer Experience Via Email
    Marketers can empower customers to optimize their use of a brand’s products and services by offering targeted applied use case information, or case study stories of similar customers. The CX quest is on. This means that a vast majority of companies are putting most, if not all, of their eggs into the customer experience basket.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Information] How to Automate Your Account-Based Marketing Strategy
    Many times, the marketing team is responsible for normalizing contact-provided information so that all of the right variations on the same company are grouped into the same account—for example, Acme Inc., Author: Patrick Groover Marketers are always looking for the next best thing. Audience Management for  Account-Based Marketing . Acme Co.,
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Information] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? Check it out below. Step #1: Follow the leaders.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Information] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Ideal customer profiles usually include firmographic and demographic information like company size, industry, and common buyer titles. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. Evaluate last year’s successes and failures  . Did you make your lead goals? Nail down your messaging.
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Information] The Flavors That "Sales Ready" Leads Come In
    20,000 companies with multiple contacts and verified technical environment information in the right companies (no email addresses). (Cartoon courtesy to Kenny Madden). once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. Guess which one they chose? None of the above.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Information] 5 Types of SEO Audits for B2B Organizations
    With this information in hand, we know to avoid replicating this material in future content development. The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses. Screaming Looking for more SEO-centric link acquisition information?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Information] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Similar to knowing which devices your readers use, information about their preferred browsers helps you test your emails to make sure they look and perform the way you intended them to. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. Device statistics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Information] Pause Your Holiday Playlist. It’s Time for Content Pros!
    Ruth Carter’s experience in creating content while working as a lawyer has provided her with the skills and knowledge necessary to share insightful information to help you stay on a safe path while keeping your materials profitable. The holiday season is in full swing. Why paying for content means pop-ups, whether you like it or not.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Information] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    When users tap the button, a tag appears on up to five products in the post with price information. With a quick scroll, it’s easy to take in a bunch of information in a short amount of time. The tags basically provide information that was already being put out there, but in a more seamless manner. 3. Ads are a turn-off.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Information] Journey Mapping: What Paths do Staffing Customers Take?
    Leverage information from your ATS, web analytics, billing system, client database, reviews and customer/candidate satisfaction surveys to begin identifying how, why, when and where customers engage with your company and brand. Supplement data with anecdotal information. But it’s far from a straight line. Survey your customers.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Information] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    But SSL helps to prevent these “man-in-the-middle” attacks -- “ a form of eavesdropping where communication between two users is monitored and modified by an unauthorized party ” -- and keeps user information secure. In fact, only 3% of online shoppers say they would enter their credit card information on a site without the green padlock.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] 3 Insights to Help Build Your Unified Customer Database
    Those who think it’s unimportant ask for product information, vendor lists, and pricing. The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. But it’s a rich set of data so this post will highlight some other helpful insights. 1.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Why You Need Long-form Storytelling to Become a Thought Leader
    The foundation of effective thought leadership is built upon sharing content that is so in-depth and informative that it influences how your target customer perceives and thinks about a topic. This is a preview/snippet from our piece:  Without Long-form Storytelling, You Will Never be a Thought Leader. Anecdotes fuel conversation.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] How to Strengthen Your TV Ads with Paid Social
    With all of this information at my disposal on my smartphone , I find myself drawn less to watching my TV. Social media is breaking through that fragmentation by being a viewer’s single source for information, entertainment, connecting with others, and advertisements. The Consumer Transition from TV to Social Media & Mobile Phone.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Why Business Development Begins with Your B2B Website
    Many of your web visitors will happily exchange some of their personal information for a valuable piece of content. The most important piece of information you will collect on these forms is a person’s email address. Hinge University offers a wealth of tools and information to make your website more powerful and persuasive.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Why Business Development Begins with Your B2B Website
    Many of your web visitors will happily exchange some of their personal information for a valuable piece of content. The most important piece of information you will collect on these forms is a person’s email address. Hinge University offers a wealth of tools and information to make your website more powerful and persuasive.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] How to Drive Website Engagement? 13 Examples of Interactive Content
    Experience” is the key word there – you need to provide more than just an information dump. This survey helps the company detect trends affecting the dynamic information technology channel. The blue CTAs encourage action (“try it!”) and the calculators themselves help users make informed decisions about their finances.  . 9.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Outside-in marketing: a pragmatic approach to content marketing
    Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . Content Marketing is rapidly growing, but is often done poorly. It’s a huge waste of money that does more harm than good. Don’t worry. Integrating them isn’t rocket surgery.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] 5 Brands That Are Marketing Smarter with Machine Learning
    With the advent of AI and its warm welcome as a new form of marketing technology , we’ve had a lot of information and potential thrust at us in a seemingly short period of time. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe. Hyatt Hotels. Westworld , this is not.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    Everything is at our fingertips: information, food, entertainment. But just think of the possibilities – this approach could be just the first part in a series that entices people and then informs and sells them. Is it just me, or are we in the Age of Convenience? mean, Netflix. Do I need to say more? Mostly, they fail. Say what?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] 10 Examples of Facebook Ads That Actually Work (And Why)
    Finally, you can include all the information needed for the user to decide if they want it or not, including the time period it is usable, the number of people who has already claimed it, and the exact amount the offer is. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. It's relevant.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Required Lead Information. . Part one  was about getting started. 
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Though gathering information from interested visitors is a key part of offering inbound content, lead gates can have a roadblock effect on your prospects. This approach not only gives the visitor more value before submitting their information, making them more likely to convert, but also fuels your database with better profile data.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Information] Maslow’s Hierarchy for SDR Teams
    While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc. In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. So how do we hire? Be short.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Information] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    good VR video agency will point these things out to you, so you can make better, more informed decisions. Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion. No joke. Content
  • OPENTOPIC  |  TUESDAY, NOVEMBER 29, 2016
    [Information] Without data, your marketing strategy won’t cut it in 2017
    We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. Marketing - Publishers
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Information] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. Describe your company’s demand gen workflows.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Information] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Getting diverse feedback and information from multiple sources is critical and helps you frame your strategy. Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Here’s what he had to say. You don’t.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Information] Better Social Selling, an Interview with Jill Rowley
    The way that people buy, and go about getting information, has dramatically changed, and the way that we’re selling hasn’t. Have you ever wondered about how you can leverage social selling for better lead generation and business development? images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Yeah, absolutely.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Information] How to Validate Your Blog Post Topics: A 3-Step Process
    These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster. When you have a clearer idea of the demographic and psychographic traits of your ideal audience, you can then use this information to substantiate your list of ideas.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Information] 13 Customer Loyalty Best Practices for B2B Companies
    Different ways they take in information. This is also an ideal way to get more information than surveys can give you. Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. It’s hard to ignore stats like that. Build your brand.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Information] Keyboard vs. Pen: What's the Best Way to Take Notes?
    TL;DR: As i t turns out, understanding how your mind captures, retains, and recalls information can help you become more productive. Writing notes by hand in long-form will force you to synthesize the information, which helps you remember and recall it. Growing up, I was fascinated by my mom's shorthand notes. Try a tablet and stylus.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Information] 7 Common Myths About Big Data
    Big data enables your firm to be better informed and to make better decisions as a result—meaning it has strategic, not merely technological value. Ramirez, as quoted by Data Informed : “The biggest misconception about big data is that it is a technology issue. Guest post by Michael Ryan. Big data is a short-lived fad. ” 6.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Information] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    Annie’s reports aren’t just a spreadsheet of numbers -- they are factual bits of information organized in an easy-to-read report that shows not only the state of the union -- but what and how to improve their marketing efforts. marketer's time shouldn’t be spent collecting the information, or even reporting on it. The simple part?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Information] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    The Wall Street Journal’s incredible “Blue Feed, Red Feed” interactive experience showed the vastly different information Facebook shows based on your political affiliation. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. This movement is exactly what we need.
  • COMPUTER MARKET RESEARCH  |  MONDAY, NOVEMBER 28, 2016
    [Information] 6 Rules that need to be in your Sales and Marketing Channel Program
    Along with detailing the benefits and opportunities, that the program creates, channel partners want to know as much information as possible in order to ensure their efforts don’t result in a waste of time. 6 Steps that Bring Clarity to Channel Sales and Marketing Programs. For example, is the program open to: Direct Market Resellers?
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Information] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    Vajre shared a video he produced with Joe Chernov, which was so successful at telling the Terminus story that people started reaching out to Chernov directly for more information. Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar? Startup Videos Don’t Have to be Perfect. Don’t Tell Your Own Story.
  • SNAPAPP  |  MONDAY, NOVEMBER 28, 2016
    [Information] November 2016 Release: Customize Your URL Domain Name
    They will supply you with a list of some technical information we need to approve your custom domain for use. For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager.  As always, we welcome all suggestions and feedback:   [link].  . Content loading
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Information] Close up, nobody is normal: Generation clash or ageism?
    Team informed. Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Why They Clash. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. Boomer. Gen X. Millennials. Training . The hard way.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Information] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    So a DMP helps marketers to build more complete customer profiles by bringing together information from a whole host of different sources. The system pulls all the disparate information together and matches it to the prospect/customer concerned. Who are you really marketing to? which can result in duplicate or inaccurate data inputs.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Information] For Holiday Mobile Marketing Success, Think Year-Round
    Holiday-specific content can play an important role with “ showrooming ” consumers, who check their mobile phone for more information while they shop in a brick-and-mortar store. Curated gift guides (with links to online reviews) can provide must-have information to customers discovering items in a store’s physical location.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Information] Four Tactics for Better Lead Nurturing
    The best way to do that is through directive information. For more information, contact KEO Marketing or call us at 888-702-0679. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. good campaign sends new research findings, tip sheets, eBooks, etc.,
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Information] How to Write an Introduction: A Simplified Guide
    Scary information + how you're helping + how the reader can do his or her part = compelling intro. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. mean, you already have a blog post you want to write. You could tell a joke ("Ha!
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Information] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    So how can marketers use this information to create better content? When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. But the young Spielberg had a solution. Here are a few tips. Guess.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Information] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Among the highly valuable information it provides, I was particularly encouraged to see how Gartner defines our discipline, as well as how its analysts provide a clear and well-detailed discussion of its pros, cons, challenges, and opportunities. This week’s show. Recorded live on November 16, 2016; Length: 59:33). Click To Tweet.
  • I-SCOOP  |  FRIDAY, NOVEMBER 25, 2016
    [Information] Digitization, digitalization and digital transformation: the differences
    ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitizationRecently I heard someone saying he wanted to digitize his business.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Information] The new Superpowers: CCS Predicts
    Suffer a data breach and you’ll need to inform people affected within 72 hours or risk a fine of up to 4% of your revenue. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond. Those that ignore it will fail.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Information] 7 Marketing Automation Mistakes You Can't Afford to Make
    However, if you add up all of the time you spend posting on social media, updating contact information, and other tasks, you end up with a large chunk of your day spent on things that can probably be automated. We want to help you understand marketing automation, and how and when to use it to your organization’s benefit. billion per year.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Information] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Given the proliferation of information, how can we marketers ever find the time to consume content, especially when we’re so busy creating it ourselves? This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. What’s your wake-up routine?
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Information] Google Message Extensions Means Even More Ways to Track PPC Attribution
    How Message Extensions Come into Play Google message extensions allow people to see your ad, click an icon and contact you directly by text message – with one tap on your ad, potential customers can reach you to book an appointment, get a quote, ask for information, or request a service. Sound too good to be true? Undeniably not.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Information] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    It warms them up to your brand, and starts to qualify them with better information on what they might need. In fact, I create content that people are actively looking for, because it's helpful, entertaining, or informative. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. gross.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How to Build a Full-Funnel Content Distribution Strategy
    In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. When all teams have access to the most recent versions of content, it’s easy to get the right information out to influence customers at any stage.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Put your most vital information here and make sure to include the main keyword you are targeting in the associated ad group. The secondary headline is best for supporting information. Also add reviews, ratings, location and call information if you have these available, and they are relevant for your business. Source. Conclusion.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How Do Your Email Engagement Rates Stack Up Against Your Competitors?
    Financial services, for instance, achieves by far the highest open rate at over 30 percent, which makes sense since emails likely pertain to important financial information such as account balances and fraud warnings. At this moment, 11 unread marketing emails are collecting dust in my personal inbox. Florida in March does sound lovely.)
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    While we have preconceived beliefs before conducting our search, the information we find at the top of that Google search is proving to change our beliefs. We are still going to find valuable information and make decisions based off of those search results. Google has deemed this holiday retail season the Year of the Supershopper.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. I’ve been thinking about some of the things a marketer could do with this new capability. Have you ever wished you knew more about the consumer side of your business customers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] Adapting To The NEW Consumer With Better Analytics
    AND this is information that can be accessed at scale to understand the new consumer. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. Now it is. Over To You.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] An Introductory Guide to Google’s Search Console
    There are reports and data about technical aspects of your site, messages from Google, links to technical information and solutions, as well as graphs to track your site’s performance in search. Indexing is the process search engines go through that finds, analyzes and stores information for quick and accurate retrieval. Index Status.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    In other words, the process for sending Instagram's ephemeral direct messages mirrors a "group text" experience, which is informed by the company's knowledge of users' adoption of Instagram Direct over the last year. Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. just to name a few.
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [Information] How to Build Rapport on a B2B Sales Call
    You don’t want to give the gatekeeper enough information to make a judgment call on behalf of the boss. In addition to the contact records, you’ll need to arm them with target market and audience insight, product information and the specific call to action/outcome you want. Seven seconds. Mention by name a mutual contact or customer.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Information] Which Comes First: Lead Nurturing or Inside Sales?
    In the context of a “new lead” program (or, as we sometimes call it, a “Welcome Series”) automated emails can be much more informal, and even personalized from the SDR. For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. Do you agree?”. appeared first on The Point.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Information] What is Advanced Geo-Fencing Display and Why You Should Use It?
    physical behavior of people—and online information to really hone in on prospective buyers in ways you cannot using either just online or just offline. Advanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting? Well then, what is advanced geo-fencing? So, what’s the big deal? Well yes, but that’s not all!
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Information] 7 Blogging Bloopers Your Business Will Want to Avoid
    Think about why your company has a blog in the first place – to attract potential clients with informative and intrinsically valuable content. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing. Typos are one of the biggest – and most unforgivable – blogging mistakes. Blogging
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Information] The more the messier for content marketing SEO success
    The genius of letting a few days go by before the first deep editing is that all the mistakes, all the informality, and the colloquialisms of we the rabble, pre-spit-polishing and detailing. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please.
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Information] Overcoming Common Challenges to Building a Content Operation
    While those team members can be trained on new processes and tools, many aren’t well informed of the wider strategy behind the content operation and the benefits they should expect to gain from change. Challenge #1: Executive Alignment. CMO, COO or even the CEO) with power or influence over all key functions. Opportunity Statement.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Information] 51 Essential Email Marketing Tips to Help Marketing Automation
    Make sure your marketing emails give subscribers information they don’t already have, or solve a problem for them in some way. Use this information to serve your subscribers better. Behavioral triggers are the actions or behaviors of your subscribers that reveal information about where they’re at in the buying process.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Information] Building a Brand Strategy
    The website was beautiful, informative and ahead of it’s time.  Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The results however, were abysmal. The company had failed to develop a strong brand message and image. Get a Demo.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Information] What Does Your Amygdala Have to Do with SEO Strategy?
    Usually when people are actively seeking out information on the internet they fire off informal, sometimes grammatically incorrect queries into their search bars, then choose the results that resonate with them the most. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Marketing SE
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Information] 7 Ways to Improve Your Site’s SEO Game Today
    The sitemap allows Google to find each URL easily, along with information on when the URLs were last updated and the type of content on the URL. link should be a way to give readers more information on a certain topic, not take them to a website that has nothing to do with the text. Stay Informed of SEO Changes. Yesterday.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Information] 4 Common A/B Testing Mistakes (And How to Fix Them)
    When working to validate or disprove your hypothesis, don’t just throw out any results that aren’t statistically significant -- use these results to inform your later tests, instead. Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. png">. The Fix: Run an A/A test.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Information] Do you have to be a great writer to be a great blogger?
    Comment on information they need to know NOW. By Mark Schaefer. If you’re not confident in your writing skills, can you still be a great blogger? Let’s be honest. Good writing matters. But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. Read it out loud. Cut, cut, cut. Start.
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