• HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Information] What the Heck is Thought Leadership Anyway?
    It means putting the pieces in place for meetings to happen by getting the right information about their leads. Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership? Look. I get it. We’re all inbound marketers here. We were all trained to do this. That’s thought leadership.
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Information] Best Practices For Identifying And Developing Marketing Personas For ABM
    In-person meetings or phone calls are the best way to get the information necessary to develop your personas. Here’s the type of information that you’ll want in order to be able to leverage your personas for effective ABM. These are the types of key stakeholders that you expect to be involved in the deal. Who initially found you?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Information] For B2B Brands and Their Agencies, It's Time To Get Down To Business
    Tech of course plays a major role considering many of the marketing technology tools live on the B2B brand side—such as the marketing automation system with prospect contact information. So many things in the world are changing, literally as we speak. So why wouldn't the relationship between brands and their agencies change, too?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Information] How to Find a Marketing Automation Platform That Grows With You
    Innovation impacts the modern marketer in a number of ways: it keeps your team on the front line of communications, it lowers the cost of marketing over time, and it enables powerful programs through highly organized and accessible information. Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Information] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    According to the data from CNNIC (Chinese Internet Network Information Center), as of December 2015, there were 566 million people using search engines, which accounts for the majority of Chinese Internet users (82.3 In fact, most marketers have no idea where to start. Great User Base and a Broad Business Adoption. year-over-year. percent.
  • LEAD LIAISON  |  WEDNESDAY, JULY 27, 2016
    [Information] Buzzwords in Marketing Automation: what is Dynamic Content?
    That tool can then combine behavioral information (things the visitor does within your website) with demographics from your CRM. Dynamic Content: its meaning and how to apply it. part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? It’s a way to hyper-target your audience. How does it work?
  • SNAPAPP  |  WEDNESDAY, JULY 27, 2016
    [Information] Know Your MOFU: Start a Dialogue to Increase Conversion Rates
    The point is that Influitive used a fun way to capture detailed information about each user, see who downloaded an ebook after the quiz, and were able to qualify or disqualify leads for their sales team. We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? The traditional approach.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Information] How to Become a More Productive Writer: 7 Helpful Tips
    Now that I had this information, I could use this daily window to focus on my writing when it mattered most. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. Yes, we’ve all been there. to 3 p.m.,
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Information] The 4th Reason for Content Marketing: A Profit Center
    But the leaders persevered and, after approximately two years, received the information they needed: Subscribers and readers of the magazine traded five times more than non-subscribers. This post was co-written by CMI’s Chief Content Adviser  Robert Rose. Goal of sales or win. When they are — your brand will be top of mind. Jyskebank.tv
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Information] All About Those Leads: Crafting Content for Conversion
    You can also test progressive profiling options on gated pieces to lower the barrier to entry on awareness pieces and ask for more information as someone consumes content on a topic further down the funnel. 5. Happy reading! Some recent survey data confirms this point. Create Content That Stands Out. Use Personalization to Your Advantage.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Information] 10 Examples of Awesome Landing Pages that Convert
    The introductory paragraph gives just enough information to intrigue, but isn’t too long. Testimonials and trust symbols round out the overall look and feel of the page and provide additional information about the company. 5.  To lead more users to your products, you need to create a showstopping landing page. Unbounce. Wistia.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Information] A Tale of Three Sales Processes
    Maintaining accurate information in a CRM is crucial both as a measurement of the overall business and individual sales reps. The challenges for sales and marketing operations pros never end. Dirty data. Frustrating tools. Inefficient workflows. Turning a revenue-generating machine into a well-oiled engine isn’t easy. The next one is on Aug.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Information] Using Psychology to Optimize Your Lead Generation UX
    Put your value prop front and center when asking for someone’s information. By using unexpected, unbelievable, or even incorrect elements in your lead generation flow, you can surprise this area of the brain enough to pass information through to Wernicke, which will then trigger actions from your users. Happy reading! Paul Rand.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Information] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    Term: Provide more information about targeted keywords. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Medium: CPC, email, etc.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Information] How to Use Trigger Events for More and Better Leads
    It also helps me track my industries, competitive information, customer news, and potential customer news. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  .
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Information] Five Steps to Increased Brand Loyalty
    You can help with this by pulling together industry information and making it available to your customers. wise company uses this to build the relationship through information-sharing that is beneficial to the client. One of the biggest challenges facing marketers is retaining customers. Once You build brand loyalty. Be consistent.
  • SNAPAPP  |  TUESDAY, JULY 26, 2016
    [Information] This Month in Interactive Content: The Best of July
    Apply it to Your Marketing: Offer your visitors multiple ways to explore the information they’re looking for. Apply it to Your Marketing: Choose the right content format for the information you want to express. The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. Who: ESPN.com.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Information] Spice Up Your Emails With Animated GIFs
    Many times, this issue can be solved by ensuring that the first image of your GIF includes the necessary information that you want the viewer to see such as the call-to-action, offer, or main image. Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs!
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Information] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    At the time, Skyword had recently launched the Content Standard, a digital publication and enterprise information hub focused on the future of marketing, creativity, and storytelling. It’s a scene that’s played out so many times in my marketing career. calendar reminder went off on my iPhone. The Prodigal Marketer Returns.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Information] Do You Need to Worry About CAN-SPAM Lawsuits?
    Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. To quickly recap  CAN-SPAM , the main takeaways for marketers are: No false or misleading header information. Include information about how your email recipients can opt out. Wrong. .
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Information] 6 Overlooked Ways to Win More New Clients
    You need more than a fleeting first impression to make an informed decision. Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Strategies for Winning More Clients. 1) Make sure they're worth it.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Information] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    This can be extremely valuable information later on. gave you my information because I had to in order to get that whitepaper.” One of the slickest options is to use a tablet with an app designed to capture email addresses and other information. Plenty of subscribers. Three list-building mistakes to avoid. Don’t buy subscribers.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Information] 3 Ways to Get Executives Excited About Guest Posts
    For individual posts, the marketing team provides a short outline of what they expect the piece to look like, with room for the expert to fill in additional information. If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. ” 2.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Information] 3 Ways to Get Executives Excited About Guest Posts
    For individual posts, the marketing team provides a short outline of what they expect the piece to look like, with room for the expert to fill in additional information. If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. ” 2.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Information] How to Align Your Content Marketing Strategy and Plan
    Focus on making the most out of your resources: to stand out from a sea of other content creators, be consistent in delivering the best quality of information. Then, with your plan in place, you dive into the day-to-day and realize that your strategy is much harder than your original plan anticipated. Here are a few tips to guide you: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Information] Data In. Data Out. The Secret to Data Driven Marketing
    There is no use being a retailer and sending men information on women's clothing via email. If you have to ask for every piece of information your company has on someone, then odds are you don't actually have a plan. Think about sending an email campaign—generally you want to inform or sell. this is all feedback.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Information] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    As you’re planning your mobile marketing strategy, consider how it fits in with your initiatives on other channels and how each channel will inform the other. Identifying Identifying this information will inform how you should adapt your message to each channel and individual. How can they do it? In fact, in the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Information] Finally, the truth about social media and customer engagement
    There are many other strategies to combat information density (which I outline in The Content Code   book) but I think the first step is to have reasonable expectations about the level of engagement we can sustain when a channel is becoming popular. By Mark W. Schaefer. And then, it got crowded. Fast forward to 2015.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Information] Mi6 Agency’s Top Charts for July 2016
    With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. We love this chart about charts! Sources.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Information] Is Word-of-Mouth Marketing Still Worth Your Time?
    Ultimately, this can enable the deployment of tools that make information easier to share. Word of mouth ranks as the most influential driver of purchasing decisions, edging out website information, email referrals, and online reviews, per Smart Insights. The adage goes that word of mouth is the best form of advertising.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Information] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Eight years ago, she launched an informational website, iDigHardware.com , to answer questions related to this highly specialized niche. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you. This week’s show. Sponsor (37:00).
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Information] Why Video Marketing Is a Huge Opportunity for Manufacturers
    Fender regularly engages its audience with informative and educational videos showing off its. Opentopic blog >> kunocreative.com Video marketing continues to rise in popularity, which creates a distinct opportunity for manufacturers. The post Why Video Marketing Is a Huge Opportunity for Manufacturers appeared first on Opentopic.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Information] [eBook] Account-Based Marketing
    All this information is great, but it’s useless without results. Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Information] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. So what can you do to make sure that your potential customer is getting the information that you want them to have? Awareness.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] Definitive Guide to Planning a New Content Initiative
    trying to inform a specific type of influencer who regularly recommends your product. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? to plan and produce effective content for their respective companies. In that time, we’ve. the “what”.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Culture of Content: The Foundation.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] Staffing and Launching Your Content Marketing Program
    and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. All rights reserved. Introduction 3 II. Building an Editorial Calendar 20 V.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] Content Marketing Playbook: Strategy and Roadmap
    of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information] Evangelizing a Content Marketing Program
    metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 16% 2.9%
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Information] Fashion Influencer Marketing: What Good Looks Like
    Tommy John marketers empower customers to use UGC to create fan-level marketing pieces and then employ custom software to catalog and organize this information for use. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. Consumers are constantly redefining new fashion trends every day.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Information] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    For more information on how to get the most out of the LinkedIn ads, check out the guide below. Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. The data from a single-touch model was inaccurate by as much as 25%. Building Awareness With LinkedIn Ads. Nurturing Mid-Funnel.
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Information] Is your website’s newsroom missing key pieces of content?
    If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Contact Information. Some companies seem to bury their contact information or hide it behind contact forms. Do not do this. Press Releases.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Information] Why a Single View of Your Customer is Vital for Success
    Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Disparate apps are plugged in, further alienating customer information. Let Oracle help.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Information] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Be friendly, informative, and timely. If you aspire to join the 40% marketers who are sending transactional emails and seeing serious results, then sending friendly, timely, and informative emails is a must.  Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email. Password Resets.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [Information] Content Marketing Strategy Tips: Build Your Competitive Positioning
    They want actionable, practical information that will help them achieve their goals. If you’re in the process of building or optimizing your content marketing strategy , you’re likely encountering a few challenges. You’re also probably wondering how to create content that is optimized for your audience. Prioritize Context.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Information] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    Then come buzzwords like “content marketing” and “SEO”, aiming to improve sales through informative blog posts and quick loading websites. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. Dillon Baker, Contently.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Information] Rethink Marketing Automation – for the CASL-Compliant Marketer
    You need to: (1) obtain consent, (2) provide your identification information, and (3) provide an unsubscribe mechanism. You can look at pages visited, datasheets downloaded, renewal information and payment history and tie it to engagement data to understand when to reach out for an upsell or cross-sell. How does CASL affect marketers?
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Information] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. The lesson?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Information] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    We want to share information based on shared value with the audience. Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” ” Today, the big question is “How the hell do I pull this off?” How much do you think that’s legit?
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Information] Top 10 Marketing Automation Mistakes
    If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. For further information on a related topic, download our free white paper on “ Top 10 Tips for Lead Nurturing Success.”. Launching lead scoring too soon. Not setting up SPF and DKIM.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Information] The Day of the Fish: B2B ESP 2016 Recap
    Once marketers use data to inform their content and marketing strategy, then they can begin to reach prospects in a meaningful and lasting way and create true momentum. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Stop just making noise and vomiting on every channel. Latest
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Information] What are the building blocks of a lead generation strategy?
    From engagement to conversion Now that you have them engaged (they are reading these articles and consuming your content), you need to have some way of converting them, which means that they’re going to fill out a form and give you some information about them in exchange for something valuable. How do you get people to engage?
  • KEO MARKETING  |  THURSDAY, JULY 21, 2016
    [Information] Best Website Design Guidelines for a Great User Experience
    Instead, they are coming to your site to find specific information or to perform an action. Simplicity can be created in a number of different ways: Create information “chunks”. Visitors gather information best in short bits of information encapsulated in one or two paragraphs. What is a well-designed website? Simplicity.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Information] How to Be Creative in B2B PR
    Done well, you’ll glean a ton of useful information to enhance your creativity. Use this information to influence your strategy and you’ll quickly gain an advantage over those competitors who aren’t as forward-thinking. Guest post by Heather Baker. Become an Expert in Your Client’s Sector. However, that’s just your starting point.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Information] What Must Fall if Twitter Is to Succeed?
    And that’s what people love(d) about Twitter so much—that it encourages creativity and brevity, and facilitates a mass consumption of information that would be impossible virtually anywhere else. After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Information] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    This is because phrases that have high search volumes and conversion rates in paid search can inform content creation to drive SEO and improve conversion rates. That content can also be promoted on social media, where user engagement can inform further optimization and new topics and keywords for you to explore. Analysis Paralysis.
  • HALEY MARKETING  |  THURSDAY, JULY 21, 2016
    [Information] Infographic: The Best Staffing Firms Do THIS Differently
    Make sure everyone who comes in contact with applicants is consistently upbeat, informative and supportive. What do Best of Staffing® winners do differently? It’s simple: they treat their talent amazingly well! Summarized from Inavero’s What Makes Best of Staffing® Winners Different? Be friendly! Final Thoughts.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2016
    [Information] How Inbound Marketing Killed Cold Calling
    Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. The No. thing sales people need in order to sell effectively is someone to sell to. Inbound […]. Content Marketing
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Information] 8 Project Management Mistakes to Avoid at All Costs
    Your team needs a way to share information and keep everyone updated on their work; otherwise, you risk members veering off course and losing sight of milestones. strong project manager does not resist new information or data that can change the course of the project for the better. So why do so many projects fail?
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Information] How Google Designs Great Content, in 5 Steps
    ” During the Q&A after the keynote, when asked about the homogenization of contemporary design, Giampietro also reminded the audience, “Interfaces are fashion … and fashion is information. Giampietro was joined by Amber Bravo, an editor at Google Design, to reveal the five steps Google takes in creating its content.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Information] Is Content The Solution for Your Shrinking Sales Pipeline?
    In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. The net result is that your prospects don’t need your salespeople to get the information necessary to make an informed purchase decision. Despite a vibrant U.S.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Information] Enbridge reaches US$177M settlement for US pipeline spills
    Opentopic blog >> pressofatlanticcity.com We have used your information to see if you have a subscription with us. So far we have not found one. If you feel you are currently subscribed please click on the button to attempt to find your account. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Information] The 9 Circles of B2B Marketing Hell
    Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content? click to view larger ). Think about it.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Information] How To Evaluate Software Integrations: 3 Important Considerations
    For a salesperson accustomed to finding information within Salesforce, leaving that system and tracking down the right report in another software application can create friction. We’ve all been there. This makes sense. – Click to tweet. Setting up an integration can be a very different experience depending on how exactly it was built.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Information] How To Evaluate Software Integrations: 3 Important Considerations
    For a salesperson accustomed to finding information within Salesforce, leaving that system and tracking down the right report in another software application can create friction. We’ve all been there. This makes sense. Setting up an integration can be a very different experience depending on how exactly it was built.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2016
    [Information] Retailers, Do You Know Consumer Holiday Shopping Habits Are Changing?
    One of the interesting angles we learned from the qualitative interviews was that the utility of social was not simply as another channel for brands to disseminate sales information. I don't know where you are in the world but from where I sit it's 90+ degrees with very high humidity nearly every day for the past X number of days.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Information] 13 Suggestions for Content Marketing Inspiration
    Prospects, influencers, subject matter experts, and others making up the framework of an industry or market offer up a lot of interesting information. Encourage people to take good notes, capture contact information from friendly movers & shakers, and collect (not toss!) The undeveloped kernel is a type of node. Listen. Observe.
  • LEAD LIAISON  |  WEDNESDAY, JULY 20, 2016
    [Information] Buzzwords in Marketing Automation: Landing Page
    As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. The page should look like it is a part of your website (same color scheme, logo, etc), but only have one option: to collect the visitor’s information. Landing Pages: its meaning and how to apply it.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Information] 4 Simple Secrets to Optimal Content Scheduling
    With this learn-as-you-go technique you will surely see the habits of your target audience and learn valuable information about them, your content, and yourself. 2. Find the middle ground between being relevant and informative. Your activity has to be interesting and informative, but even those things have their limits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Information] What is Blockchain and what is its impact on marketing?
    Transaction  – When a user records information to the Blockchain. Because it can keep record of any digital information, it is ideal for currency, but could also be used to issue birth certificates,  record marriages, or to keep track of music license pay outs. By Kiki Schirr, {grow} Contributing Columnist. What is Blockchain?
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Information] Key Takeaways from DGR’s Sales Enablement Tech Report
    Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. Key Takeaways from the 2016 Sales Enablement Tech Report. Here are three major findings from the report: Sales Enablement Tools Make a Big Impact. Why does this happen? Case studies.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Information] 6 Success Factors for Adopting Marketing Automation
    These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience. Are you getting ready to implement marketing automation? Congratulations!
  • BULLDOG SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Information] The Newbie’s Guide to Predictive Marketing
    Adds in learning with signals from the web, like: Publicly available financial information about your customers/prospects. Predictive marketing—it often sounds like a confusing combination of statistics, Harry Potter magic and crystal ball readings. But, the problem is, I have to care. What is predictive marketing? and possibly) Prospects.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Information] Data Visualization App Using GAE Python, D3.js and Google BigQuery
    Imagine that you have a large set of data with millions of rows and you’re faced with the task of extracting information from the data. How do you make sense of a large set of data? The simple answer to this question is that we do so via data visualization, but what is that, exactly? Data visualization is the pictorial.
  • LEANDATA  |  TUESDAY, JULY 19, 2016
    [Information] Ensuring Data Quality with Validation Rules
    want the highest quality data possible, and that means making sure all the relevant information is in its proper place. In plain English, Validation Rules force users to add more pertinent information to a record. You know, standard information like the person’s name, company, contact information and so on. That’s it.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Information] Ebook Analytics and What We Didn't Expect to Find Out
    This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise. And this test case was no exception. and form fills (equivalent to eBook downloads).
  • RADIUS  |  TUESDAY, JULY 19, 2016
    [Information] How To Improve your Content Marketing With Predictive Scoring
    Marketing and sales set thresholds to determine when leads are qualified and use these scores to inform their decisions. Nowadays content marketers are generating too many inbound leads for sales. There are no insights into which content is attracting the most valuable audiences. That’s where predictive scores come into play. Wrapping It Up.
  • RADIUS  |  TUESDAY, JULY 19, 2016
    [Information] How To Improve your Content Marketing With Predictive Scoring
    Marketing and sales set thresholds to determine when leads are qualified and use these scores to inform their decisions. Nowadays content marketers are generating too many inbound leads for sales. There are no insights into which content is attracting the most valuable audiences. That’s where predictive scores come into play. Wrapping It Up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2016
    [Information] 5 Tips For CMOs To Keep Their Creative Teams Humming
    Creatives involved in content strategy need to be regularly informed of the latest developments in copywriting, SEM/SEO, UX, blogging and social media marketing. Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Content Strategy. Development. Design.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Information] 20 Online Marketing Tools That Boost Campaign Results
    The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Editor is a free tool offered by Google that allows you to download your paid search campaign information, make changes with editing tools, then upload the changes to AdWords. SEO Tools. What is it? What is it?
  • ANNUITAS  |  TUESDAY, JULY 19, 2016
    [Information] The (Almost) Lost Art of Listening in Demand Generation
    Once you have those inputs, what are some things to listen for that can inform your content strategy? There are some personas who use vendor web sites as their go-to source of information. Marketers talk. A lot. Well, a lot of us do. There’s definitely a disconnect somewhere. Too often, content strategies aren’t based on buyers.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Information] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    By using traditional collateral to push one funnel while digital material pushes another, brands can end up accidentally creating artificial audience segments that are only informative insofar as they tell you where a viewer initially was onboarded—which frequently won’t give you a full picture of what interests or engages your audience.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Information] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Information] The 3 factors behind Snapchat consumer behavior
    By Jay Acunzo, {grow} Community member. Say you’re in the business of building dams. Your dams are made of steel, concrete, and granite — you know, for that fancy-dam feel. Question: If that’s your livelihood, what’s the first thing you need to understand incredibly well in order to build the best damn dam? Answer: Water. Let’s dive in.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Information] The 17 Best Keyword Research Tools for SEO and SEM
    query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Also find contact information for domains, successful AdWords ad texts, and negative keywords. And of course, keyword stuffing, as an SEO tactic, is long dead. and Amazon.com.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2016
    [Information] Easy Ways to Increase Registration and Attendance for Your Webinars
    Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s […]. Content Marketing
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Information] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    They can have valuable information, genuine personality, and even be downright remarkable. If you’ve got a customer-only newsletter, then you can offer some things that might not be right for prospects: New release information that affects the product or service they pay you for. If you’re like most people, it’s boredom. Growing roses?
  • MARKETRI  |  MONDAY, JULY 18, 2016
    [Information] Don’t Start a B2B Inbound Marketing Journey with marketing automation software
    You’ve probably heard about Inbound Marketing, a promising, digitally driven modern methodology that “pulls” leads into the sales funnel by attracting them with interesting and useful information. No more interrupting prospects with cold calls. No more once-and-done, overpriced ads. You’re ready to take a sip! Inbound Marketing B2B Marketin
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Information] The One Big Secret of Social Media Success
    The post The One Big Secret of Social Media Success appeared first on Opentopic. Cognitive Technology
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [Information] The Contextual Inbox: Moment-of-Open Email Marketing
    Real-time technology can detect that information instantly from the recipient device. Every email deployed showcases different content, based on the recipient’s unique information. Are you one of the 40% of email marketers who don’t segment their email campaigns? Active vs. inactive subscriber filtering. Email Marketing
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Information] Breaking Down the Fundamentals of Account-Based Marketing
    This sort of information is critical to an effective ABM initiative. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? Develop Personas.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Information] Why Silent Facebook Video Is So Popular
    Without sound, the video doesn’t impart any information. Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. But not all companies are keeping up with the trend.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Information] Using Interactive Content to Build a Scalable Account Based Marketing Program
    By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. progressive profiling) to gather enough information to complete an account profile. If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. Source: Bizible.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Information] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Include an email and phone number so visitors can quickly find the right information. There's a lot going well for Tune's contact page: the beautiful design, the calls-to-action, the clearly displayed contact information, and the form below the fold for visitors who want to get in touch with specific inquiries. Ready to get inspired?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Information] From Scratch: Four (Free) List Building Strategies
    Any possible information contained in the company’s  existing contact data. Describe how often they’ll get email from you if they give you their information. Try to collect geographic and demographic information so you can deliver relevant content. In this post, we’ll cover the first four. Welcome back! Blog bylines.
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [Information] How to Become a Better Content Team Leader
    This way everyone on the team can access the information in one convenient location. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. Marketing teams build reputations around thought leadership and influential best practices while also reducing overhead for their companies.
  • CONTENT STANDARD  |  SATURDAY, JULY 16, 2016
    [Information] Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?
    Mobile tech, including location data and other forms of private information sharing, has proven that consumers are willing to sacrifice a little privacy in exchange for better services. It’s valuable information for the thermostat companies, but consumers also benefit from more efficient energy usage and lower heating and cooling costs.
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