• CONTENTLY  |  MONDAY, MAY 2, 2016
    [Information] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    Under BrandAmp, companies work with AARP Media Sales to craft high-quality custom content to inform and tell their brand story to their target audience. Contently Case Stories is a series highlighting some of Contently’s most successful clients. In fact, they’re arguably the most powerful and influential consumers out there.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Information] How Content is Transforming the Enterprise
    As a result, the content movement has become about more than just marketing; it’s about an evolution in the way brands share information. In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. ”). We’re already seeing this with our clientele at Contently.
  • BIZIBLE  |  MONDAY, MAY 2, 2016
    [Information] How To Perform Actionable Win Rate Analysis With Marketing Attribution
    Calculating the win rate alone is easy to do and provides useful information. Win rate is an essential bottom-of-the-funnel marketing metric. Measuring win rates gives B2B marketers a constant gauge of how well marketing efforts are converting prospects, especially at the bottom-of-the-funnel. Measuring and analyzing win rates is critical.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Information] 3 Enterprise Lessons Learned From MME16
    Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information. " In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement.
  • CAPTORA  |  MONDAY, MAY 2, 2016
    [Information] [Highlights] Building a New Model for Growth Marketing Webinar
    Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here. On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Information] How Branded Apps Drive the Customer Experience
    Still in the motoring world, it highlights Audi, which has WiFi, ties the sat nav into geo-coded pictures (show it the Eiffel Tower and it’ll take you to Paris), whilst offering information on how to save phone battery power by shutting other apps in the background. Who’s Doing It? Why Do It? It won’t stop there. Takeaways.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Information] 3 Things You Need to Know About SEO This Year
    Teenagers use it increasingly for homework help—searching for information on the web—and these habits are likely to continue as they enter adulthood, when they will use voice search to make appointments, place orders, and make major purchases. Author: Nate Dame SEO is in a constant state of change. Mobile is Always Growing.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Information] The Difference between Content Marketing and Marketing Content
    This closed-loop strategy enables B2B organizations to create content that supports all channels and internal teams while delivering essential and valuable information to sales prospects, improving the speed of completed sales, and creating a wonderful customer experience along the way. 1. What’s  content chaos? Align. Execute.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information] 11 Helpful Resources for Improving Your Business Skills
    For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Business podcasts serve as a great way to stay informed and inspired when you're on-the-go, like on a run or during your commute. Business" is quite a versatile topic with many components. My last tip here?
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Information] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Look at pages visited, datasheets downloaded, and contract renewal information and payment history, and tie it to engagement data to understand when to reach out on an upsell or cross-sell. True or False: Modern marketing departments are dominantly focused on demand generation activities? Marketing is easy to overcomplicate. Don’t believe us?
  • AVITAGE  |  SUNDAY, MAY 1, 2016
    [Information] Create relevant content based on personality profiles
    But I had no idea how to use that information to help me sell. It informs my communication. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? could read their personality and peculiarities.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Information] This Week in Content Marketing: The Future of Television Advertising Is Native
    She also ignores the fact that content marketing, if it’s done thoughtfully and strategically, can share information and educate – without being obnoxious about it. The interview went well, and covered a lot of great information. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Quantifying the Value of Social Media Engagement in B2B Marketing
    Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. Information is available 24x7; it’s social, local, mobile, and contextually relevant. the flow of information with buyers.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Rethink Marketing
    and information they want at every touchpoint through the buyer’s journey. access to information and choices, their expectations are higher. downloaded, and contract renewal information and payment history, and tie it to. Copyright © 2016 | Act-On Software www.Act-On.com RETHINK. for more than a decade. darling? never-ending.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] A Better Way to Calculate Your Churn Rate
    An informative guide focusing on customer churn rate
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Content Marketing: 11 Steps to Engage, Entertain, and Inform
    Learn step by step how to keep your audience engaged, entertained, and informed with your content
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Improving ROI with Marketing Optimization
    Closing Thoughts. 8 For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Information] [Highlights] Building a New Model for Growth Marketing Webinar
    Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here. On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Information] Measuring the Performance of Your Newsletter
    More in-depth information allows you to customize the language and content in an approachable way compared to a promo campaign. Newsletters are informative – presenting the opportunity for a ‘soft pitch’ offer. Examine your current content, CTAs, and other information you provide as cues. Delivery Rate.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Information] Why Facebook’s Future Is Brighter Than All of Social Media’s
    The company made a massive investment in creating a content platform for its users, but didn’t anticipate the decline in quality of each post and never put processes in place to manage the water-faucet of information pouring into its system daily. At the core, social media has always been about connections made between individuals.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Information] Financial Advisors Need to Get Personal or It’ll Cost Them
    Now that we’ve gone through the basic two components of segmentation, you can define and build specific segmentations for your clients and prospects that leverage both demographic and behavioral information. and partners (agencies, third parties, etc.) in order to pull all the information that you need for lead scoring. Segmentation.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Information] Complement Your Content Strategy with Account-Based Marketing
    You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. Content remains one of the strongest pillars for a successful  B2B marketing strategy today. So consider other marketing concepts that would be good complements to the work you’re already doing on the content side.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Information] Strategies to Drive Member Engagement
    If you’re tracking information about all your members in a central marketing or communications data, you’re in a strong position to create customer segments. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. Final Thoughts.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Information] 14 Stress Management Apps to Relax Your Mind & Body
    It's a great resource for external information, covering everything from information about anxiety to physical and mental relaxation techniques. It also offers some great information and resources on depression, anxiety, stress, and more. Stress and anxiety -- to some degree -- are natural parts of everyday life. Price: Free.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Information] How 3 U.K. Companies Became High-Class Publishers
    ” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. As U.K. We have to try to maintain a balance.”
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Information] First Marketing Automation Software Company to Include Handwritten Letters
    The letters are unbelievably customizable, allowing users to choose handwriting style, ink color, letter size, insert dynamic data fields (lead owner information, recipient information), and add company logos to stationery or the envelope. For more information, visit  [link]  or call 1-800-89-LEADS (895-3237).
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Information] 3 Clever Tactics to Improve Your Search Engine Optimization
    Information that tells Google the location of your business can cause your website listing to move higher on the search result pages when the searchers enter that location. Include your local information on external sites (like Yelp) and link them to your site.  Here’s more information about search engine optimization. 3.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Information] 6 Different Ways to Organize Your Marketing Stack
    In this marketing stack, you can see how data flows seamlessly between teams and tools who use this information to constantly improve overall marketing efforts. . 2. Want more information on building a  martech  stack? When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. Mostly, no.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Information] 5 Criteria for Selecting A Professional Services Marketing Firm
    Most of us are in the habit of searching online for information about a firm or individual we’re about to meet. As professional services firms continue to place greater emphasis on their own marketing, they are looking outward for expertise in the multitude of disciplines that make up a modern marketing campaign. Additional Resources.
  • ANNUITAS  |  THURSDAY, APRIL 28, 2016
    [Information] Personalization and Oracle’s Modern Marketing Experience
    In a great conversation with our fellow Atlanta friends Social123 last night, we talked about how certain people WANT to have their data found based on the up-to-date-ness and accessibility of that information. The technology-driven world we live in is full of data–endless amount of data about your industry and your customers.
  • ION INTERACTIVE  |  THURSDAY, APRIL 28, 2016
    [Information] What Should We Be Personalizing?
    You can do topic suggestions by using current topics or any of the information you gathered from using the practices I listed previously. This was a difficult post to write. And I think I’m starting to understand more and more why marketers get overwhelmed with personalization. There. Personalize. Or so I thought…. So here it is. Say My Name.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Information] What is Outside-In Marketing?
    By that, we mean understanding your buyers well enough to intercept them on their information journeys to progress them towards purchasing your products. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book. Like this post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Information] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    For example, he sees great value in information that can help convince clients of the efficacy of a new campaign. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. Enhance professional and personal skills.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Information] 4 Ways to Make Your Mobile Marketing Stand Out
    Use your buyers’ behaviors on one channel to inform your communication to them on the next channel they use. Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Information] Pulling our pants down: Personal branding with Chris Brogan
    How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. How do you stand out in a world of overwhelming information density? ” Personal branding is a system of building allies, not necessarily friends.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Information] Why Prospective Students Aren't Opening Your Emails
    If you keep sending information about your criminal justice program to prospective students who've expressed an interest in your medical billing certification program – it's no wonder they're not opening your emails. That's how you get the right messages and information in front of the right people at the right time. No longer.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Information] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Sharing quality content not only positions your firm as a leading source of information, but it also helps you build the trust of your audience. Or you.the company that’s been providing them top-tier information and support to help them better themselves and their career? Most importantly, I’ve seen the staffing industry shift.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Information] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    Without careful attention to the harmonious connection of data and information, marketers can’t manage the funnel, and deliver reliable and precise metrics to decisionmakers. Note that Clear Code also includes information on data flow. It’s the point of the Stackies award , organized annually by the MarTech Conference. Conclusion.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Information] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    Chatter allows individuals across an organization to share information such as articles or presentations in one collective space—whether on a group or in the general thread. Even if this information is posted in a group, the groups are typically set to public, allowing for cross-group knowledge sharing. Building Groups. volleyball).
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Information] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    And, by bringing marketing skills to the executive mix, a firm gains a deeper, data-driven understanding of target markets, which channels are driving conversions, how prospects are learning about your firm, and how changes in all these arenas can—and should—inform a firms’ growth strategy. The Evolving Role of the CMO. Additional Resources.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Information] 10 Ways to Engage Your Audience with Interactive Content
    Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Ratings are a great way to ask your audience directly about their content experience.   You don’t need any information to add this to your content–only the technical know-how.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Information] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    The goal here is to be educational, informative, and lovable, which are very familiar goals on our marketing team. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Information] Keep Up with the Evolving Consumer by Using Data
    The key for marketers is being able to follow the trail, sift through all of the noise, and extract out the valuable insights to inform campaign messaging, placement, and timing—right place, right time, right message. Improving Your Marketing Campaign Effectiveness with New Data Management Platform (DMP) Integrations. Product News
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Information] Most Valuable Publishers
    As Robertson put it: “Traditional media and beat writing is critical to storytelling and information just as much as what it is that we do.” When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. and Turner Sports. Media Featured The Players' Tribun
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Information] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Not only that, they’re adding interactivity to create additional learning opportunities – creating an exchange of information with their prospects and customers. Retention video:  How-to/Tutorial with hotspots for deeper dive information. Confession: I downloaded your PDF, but I probably didn’t read it. Choices, choices. Absolutely.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Information] B2B Marketing Strategies that Raise Visibility and Win New Business
    SEE ALSO: Our webinar on link building for more information on this strategy. There are two types of emails to consider: Educational emails provide content that is meant to be informative. what goes? What are these strategies? Link Earning. Social media. Speaking engagements. Networking. Email marketing. Win-win. Who will be attending?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Information] 8 Reasons Super Specialized Companies Should Embrace Inbound
    One of the principles of inbound marketing is that you should educate and inform, not sell. You have to do your homework in order to understand what the issues are in the business, and how to bring new information and insights to bear on these issues through web pages, blogs, whitepapers, case studies and other materials. Superniche.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Information] Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee
    He holds a degree in information systems from Clarkson University, an MBA from The Wharton School, and he has more than 20 years of marketing and consulting experience in the staffing industry. For more information about ASA, visit americanstaffing.net. For Immediate Release. staffing, recruiting, and workforce solutions industry.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Information] The 10 Don’ts of Twitter for B2B Marketing
    Maybe create a custom graphic or provide additional information around the topic. With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 26, 2016
    [Information] Improve Campaign Performance and Prospect at Scale with New InsideView Target and Oracle Eloqua Integration
    The challenge has always been getting to the right prospects with all the relevant information needed to drive the highest campaign performance – typically measured by response, lead conversion and opportunity pipeline value. Outbound marketing campaigns are the core focus of most B2B Demand Generation teams.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Information] The New Normal – Responsive Design
    Now this next bit of information may be hard to believe, but it is true. According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. More emails each year are being opened on the mobile platform, and the numbers don’t lie.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Information] Want People to Read Your Emails? Use These Tips.
    If they’ve communicated previously with a staff member, or would benefit from receiving communication from the CEO, COO or a recruiter, try using their professional contact information instead. Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Information] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    million weekly readers (in print and online) make it “Minnesota’s #1 local source for news, information and community news.”. Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. But so-help-me Mark Zuckerberg, I will never stop trying. The image. million users.
  • ION INTERACTIVE  |  TUESDAY, APRIL 26, 2016
    [Information] Hot Off The Press: Interactive Content Trends
    We typically keep this meeting internal but there is a lot of valuable information that could be useful to other content marketers as well. Here’s the example and few areas that really stood out in their experience: To get the most value out of the single page experience the team include tabbed content to layer the information.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Information] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    And with the advent of Rich Pins (Pins that include extra information on the Pins themselves), the platform is making it easier for brands to connect and engage with consumers. Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. But where do brands fit into this ecosystem?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Information] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Greater access to information and exposure to technology are developing a new breed of salespeople. And   with this standard, the sales team is asking for tools that don’t just collect information. The modern salesperson is used to having any and all types of information at their disposal. Where are my Star Trek fans?).
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Information] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. The longer version is more complicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Information] Does Your Blog Deliver a Positive User Experience?
    Having trouble finding more information about the topic, site or author. Please visit [link] for more information and connect with her on Twitter. By Linda Dessau , {grow} Community member. You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there? You want your blog to be just that kind of place.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Information] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    They help you visualize your audience, streamline your communications, and inform your strategy. These resources are designed to help you organize your audience segments, collect the right information, select the right format, and so on. Where did you go to find more information? Go where they're going, of course. Introduction.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Information] You Can Still Reach People Using Ad Block Software
    You can quickly capture information about your ad block audience by implementing technical solutions to track them. Sophisticated tools exist to collect that information, and both services and scripts will collect information about those using the blockers across their sites. Why Are Ad Block Users So Valuable? Conclusion.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Information] The Unseen Problem with Inbound Leads and How to Fix It
    They’re not going to respond to white papers, but they will take a phone call with a diligent, well-informed sales rep speaking directly to their issues. – Automated email engagement technologies like IKO help send hyper-customized messages at scale and provide information on which messages are most impactful. Takeaway.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Information] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Only 51 percent of respondents claimed that social media is a reliable source of information. As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? Here are the most important findings. 1. Multimedia and mobile matter the most. Native advertising is falling out of favor.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Information] Marketing Skills for the Future
    Every course we offer is informed by ongoing studies of high-growth professional services firms—research conducted by our sister organization, the  Hinge Research Institute. You’ll hear complaints about how experienced professional services marketers lack contemporary digital marketing skills. You’d have better luck locating a leprechaun.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Information] 15 best Big Data companies and why they stand out
    That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack. Source: Information Management ). Source: Information Management ). Source: Information Management ). source: McKinsey ). PALANTIR. ROUNDFOREST.
  • ION INTERACTIVE  |  MONDAY, APRIL 25, 2016
    [Information] When It Comes to Content Marketing, Think Like a Bee
    The beauty of interactive content is the mutually beneficial information exchange between the user and the marketer. This exchange of information can be extremely powerful. It is official — Spring has sprung. You know who else looks forward to this season? So basically, it is kinda a big deal if you like to eat.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Information] 3 Key Takeaways from Social Media Marketing World
    This gives the audience time to see you’re actively steaming, but also keeps you from rambling on once the information has been delivered. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Content is King, and Engagement is Queen. Be accessible. 1st WAVE ????
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Information] Why Is Social Media Marketing So Popular?
    Suddenly, the information available to those of us with a dial-up connection was second to none. Let’s play a game. Think of your life 10 years ago. Think of your life now. Now, think of five things that you have today that you didn’t have 10 years ago. Here are a few: Online grocery ordering and delivery. What a time to be alive.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Information] Why Am I So Tired? A Deep Dive Into Our Need for Sleep
    One study from a German research lab found that sleep helps our memory formation most if you know you will need the information later -- like when studying notecards for a test. Without adequate sleep, we have a hard time learning something new because our brain doesn't have the opportunity to review and "absorb" the new information.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Information] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing, at its core, is an information-based service. More than ever we have the ability to customize information- and data-based insights to each of our contacts. It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?”
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Information] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Not only that, they’re adding interactivity to create additional learning opportunities – creating an exchange of information with their prospects and customers. Retention video: How-to /Tutorial with hotspots for deeper dive information. Confession: I downloaded your PDF, but I probably didn’t read it. Absolutely.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Information] 6 Different Ways to Organize Your Marketing Stack
    In this marketing stack, you can see how data flows seamlessly between teams and tools who use this information to constantly improve overall marketing efforts. 2. Want more information on building a martech stack? When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Information] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This is because we're able to comprehend visual information much more quickly than text. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read. Every dollar counts. The dimensions include both desktop and mobile image sizes.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Information] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Robert and I agree that affiliate links are just baby steps in this direction; publishers need to develop a suite of products they can sell, and then overlay them with a content model that provides useful information to the audience and recommends products to them. Finally, we interpret BuzzFeed’s disastrous last quarter. Robert and I agree.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Information] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    ” Thinx’s blog,  Periodical , is rich with educational information surrounding women’s empowerment and all things feminism. Miki and Radha Agrawal didn’t plan on disrupting the feminine hygiene industry when they entered a three-legged race. All they wanted to do was win. She had her period. WE TRIED, THOUGH.”
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Information] Applying Growth-Driven Design to Ecommerce Websites
    With this information, you can start developing an informed and effective site, coming up with a global and page strategy that works to effectively attract, convert, close and delight your potential customers. The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Always start by setting S.M.A.R.T goals?
  • LEADERSHIP  |  FRIDAY, APRIL 22, 2016
    [Information] 10 Ways Automated Email Can Wow Your Customers
    Give your customers peace of mind by sending an automated order confirmation with shipping information, an order number, and contact details for every sale. Would you say that your company sends out more automated emails than personal ones? Welcome! This first email gives you the chance to make a great first impression on your customer.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Information] How to Turn Your Workspace Into a Den of Productivity
    Note: While it's unclear whether feng shui actually works, research does show that de-cluttering your desk can help improve focus as well as your ability to process information. 7) Use (at least) two monitors. As Dr. B.J. Tips for Making Your Workspace a Den of Productivity. 1) Let the sun shine. One potential solution? Better. That's okay.
  • KAPOST  |  FRIDAY, APRIL 22, 2016
    [Information] Lead Gen Hacks: 3 Strategies to Improve Content Conversions
    These days, buyers want information that addresses their specific needs and goals. If you don’t have a marketing database that tracks information about your readers, rely on your content as a starting point: create CTAs that are tailored to the pain point or theme that you’re addressing in each of your blog posts. Case Studies.
  • ACT-ON  |  FRIDAY, APRIL 22, 2016
    [Information] Brexit and the Digital Landscape – What Can You Expect?
    The Information Commissioners Office: https://ico.org.uk/. Thursday 23 June, 2016 is when the UK will vote on ongoing membership within the European Union, with the other option being an exit (Britain + exit = ‘Brexit’). What goes around comes around. I am not going to predict (yet – keep reading) the outcome of the vote. What happens next?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Information] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    As the name suggests, Hive’s goal is to make sharing information about which content works instantaneous. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), That model will be the same in the U.K.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Information] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    JP : Yea, absolutely, you can get a lot of information and interests on contacts from running lists through Sales Navigators. Depending on how you look at it, LinkedIn’s Social Selling Index (SSI) is either a vanity metric or a valuable measurement of your social selling activity on LinkedIn. How does a marketer get a score that high?
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Information] 7 Tips for Making Your Transactional Emails More Personal
    Give the reader a blog to read and share, give someone a primer if they just signed up for your service, or offer a consultation if they just downloaded some information on your product. Make sure people have no hoops to jump through if they want to ask you questions or get more information. Wait, what are transactional emails?
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Information] Why Knowledge of This Might Be All the Power You Need for Better Leads
    But while watching view counts climb might be a good ego boost, it’s not giving you the information you need to identify top opportunities and close more deals. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Sign Up Now!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, APRIL 21, 2016
    [Information] Marketing to Engineers Requires Accurate and Truthful Content Presented Logically
    They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Information] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    What I like best about it is it involves the whole team (SEO, social media, content), so we’re getting different perspectives to inform content strategy. The key is to keep an eye on the SMART goals discussed earlier, evaluating both successes and failures to inform and further refine your content strategy moving forward. Refine.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Information] Building Loyalty through Client Experience
    The format of the invoice, the clarity of information, and delivery method all affect the ease of which your client can process and pay. You can use this information to increase client awareness and align your entire firm around making these interactions positive for your clients. Understanding the Experience. Driving Client Loyalty.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Information] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    To learn more about how predictive behavior models are helping businesses win more customers, attendees can stop by booth MME-71 or visit Infer’s web site for more information. Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. three weeks). About Infer.
  • ION INTERACTIVE  |  THURSDAY, APRIL 21, 2016
    [Information] Adding Value with Personalization
    As a brand, the first way you can add value to an experience is to be aware of the way your audience accesses information. You’re probably wondering how can a user find value in something such as personalized content? Let’s start by discussing what is often valuable to a user when it comes to a digital experience. Was it intuitive?
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