• VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    Specifically, you need to use data to find a kernel of information, a lead, or a perspective that’s novel and tends to surprise your audience. There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. Then there’s remarkable content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Quantifying the Value of Social Media Engagement in B2B Marketing
    Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. Information is available 24x7; it’s social, local, mobile, and contextually relevant. the flow of information with buyers.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Moneyball for Sales & Marketing
    Materials that engage, inform, and are tuned to the pains of different prospects are going to. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport. process.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Improving ROI with Marketing Optimization
    Closing Thoughts. 8 For More Information. gained huge volumes of bottom-up information with which to plan, execute and track. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Informative: They provide numerous ways to. develop a “following” – fans that are informed anytime you upload something new. early in the process, while on-demand webinars produced as online presentations can offer a distinctive, informative experience for new buyers. offers a richer, more informative experience than.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Closing the Loop on Social Leads
    draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. Make sure your marketing analytics tool includes information about new leads generated from social. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] The Ultimate Guide to Building a Content Marketing Team
    Know your customers: What information problems can you. make informed decisions on how to. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. Introduction. by J.D. Peterson 1 Chapter ONE. why Build a Content Team? The First Step? How to Structure your. Content Team. skills.”
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    With a centralized source of information, your teams can deliver personalized. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. and lead their companies into the digital age. Increase. 22% 2
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Grande Guide to Social Advertising
    and information. like human, entertaining, and informative tend to be. Eloqua with not-for-publication information. of it reflects the information supplied by Twitter. of information that’s made Twitter a news hub. profile information. For more information on Geolocation, check out Oracle Eloqua’s.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Marketing Automation Simplified
    make the most informed purchase decisions. of information that marketers are applying to execute and achieve more refined marketing simply can’t be. They do, however, seek informative interactions to support their search. buyer’s actions in real time and delivers profile information that reflects. Marketing Automation.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    competitive product information and peer feedback. information that speaks directly to their needs and areas of interest,” says Jill Konrath, a leading sales strategist. The prospect information that was once relegated to the salesperson’s “wish list” is now available by tracking. Along the way, their information needs and.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Grande Guide to Lead Scoring
    information long before they have established things. information. may suggest a good fit, implicit—or behavioral— information is key to determining true buying interest. information in hand, you can treat leads accordingly. to capture, score, and measure information. Grande Guide to. series. investment in time.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Grande Guide to B2B Blogging
    Blogs are a top-ranked source for information in the. Your customers are hungry for information. 55% of B2B professionals say: They turn to blogs for business information. information to your employees, key stakeholders and. requires the willingness to share valuable information. Grande Guide to. series. cycles.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] The Demand Gen Pro's Cookbook
    information about prospects as you go. information from cross-channel, content, and social. THE DEMAND GEN PRO’S. COOKBOOK Tasty Tips From Marketing’s. Master Chefs INTRODUCTION THERE ARE MANY COOKS IN THE KITCHEN. IT’S A GOOD THING. The art and science of effective marketing and demand. delight. siloed fixings into successful mixings.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    company is kicked out of the short list for an RFP because contradictory marketing information and. Rockwell Automation helps manufacturers succeed and grow with industrial automation control and information. Integrated information from cross-channel, content, and social marketing with data management and dozens of. Effortless.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] The Ultimate Guide: Getting started with Social Selling
    in information gathering. for answers online instead of relying on information. brand information. information management, location intelligence, customer. spend time on social media. • Ask them where they get their information. 2. Provide high-value information. 4. The Ultimate Guide: Getting Started.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    the exact moment your information has the most value. information with an external data source, or by monitoring your progressive profiling and standard form. information not found in standard data sources. Make it responsible for reporting overall data health and communicating relevant data information (new. execute.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information] B2B Marketing Trends for 2016
    sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half."
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] A Better Way to Calculate Your Churn Rate
    An informative guide focusing on customer churn rate
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Content Marketing: 11 Steps to Engage, Entertain, and Inform
    Learn step by step how to keep your audience engaged, entertained, and informed with your content
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Best Practices for Creating a Content Marketing Strategy
    Good content marketing delivers high-quality, relevant and valuable information to prospects
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] How the New Facebook News Feed Changes Your Content Strategy
    Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Have You Achieved MarTech Independence?
    Long gone are the days when you would even have to inform IT of your purchase, since many of the most modern marketing technologies need no special servers, maintenance, or other attention from your technically-inclined colleagues. Or do you have to get some kind of go-ahead from IT or another part of the organization? Why does this matter?
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Watch your Tone! Does Your Copy Reflect Your Brand?
    Straightforward/informational. When you start a website project, one of your first priorities is deciding how the site can best reflect your business identity – what impression do you want people to get when they visit your site? If a website is a building, design is the architecture. How large will it be? How is it constructed? Fun/Humorous.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Why Written Plans Improve Web Site Project Success
    Basically, if the plan is not comprehensive or lacks important information, it won’t be effective. Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. Who are they?
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Information] 3 Tips for Embarking on an Account-Based Selling Program
    There are plenty of different avenues to find information on companies and contacts – the basics include LinkedIn, corporate websites, news publications, and the wider web – but if you’re looking to run a fairly sophisticated ABS program, a more advanced sales intelligence tool will pay dividends. Be The Expert. Stay Up To Date.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Top Ways to Attract Prospects Through Social Media
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! What I usually do in these blog posts is drill down into an infographic, and explore all of the information that it shares.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Simple Tricks to Use Social Media Effectively
    Haley Marketing Group has a ton of free information to help you learn how to utilize each platform and learn the best practices along the way. If you’re looking for additional information to help you learn, consider the resources below as great places to get started. When you’re new to social media, it can be scary. Be present. blog].
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Information] The most important questions to make your marketing work
    One of the reasons we’re always preaching about data-driven marketing around here is because that data provides you insights into—and ongoing information about the accuracy of—your answers. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. At all.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Differentiation Strategy: Standing Out Among The Competition
    When you write about an issue, think about what your firm does differently that helps set it apart from the competition and include that information in your content. Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. from the competition. It must be true.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Information] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What does this mean, and why is it important? What is a 360-degree view? How do they use it?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Information] 14 Content Marketing Tools to Help Your Business Grow
    Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content. As a marketer, you can use their News Alerts function to get information from a variety of sources in one place at one time, auto post content to social networks, and more. Guest post by Joan Guilbert.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Information] 8 Pieces of Marketing Wisdom for the Chinese New Year
    When both parties agree on what they owe each other to hit these goals, harmony is achieved. 5) "Create useful information specific to the people your business serves.". You'll see engagement increase. 6) "Create useful information specific to the people your business serves.". Cheesy? little. Want to give it a spin? headline.".
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Information] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    The simple solution is to keep up-to-date with changing FINRA regulations using their regular informational notices. However, placing these resources inline with relevant information might just be the thing your buyers need – and will make them feel more confident and assured when making big financial decisions. Finance. FINRA.
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Information] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. Its multi-touch capabilities that track campaigns and buyers journeys from beginning to end are all the rage in the B2B marketing space. But pop over to the next department and see what the sales team thinks of B2B marketing attribution.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Information] Job Board and HaleyMail Updates: Haley Marketing Release Notes v3.7.6
    Many mobile, desktop and web email clients display preheaders as a way to give the user more information before the email is even opened. Using HaleyMail or our job board? Good news: They both just got better! We've made some important updates to resolve minor issues and deliver a more seamless experience for you. What's a preheader, you ask?
  • 6SENSE  |  THURSDAY, FEBRUARY 4, 2016
    [Information] SiriusDecisions: Are You Data Driven or Data Deluded?
    Once armed with this information, you can evolve your organization’s use of analytics, moving beyond simple measurement and reporting, to exploratory and predictive analytics capable of guiding strategy and execution. This is where the SiriusDecisions Analytics Proficiency Assessment Model comes in. Planning for Analytics Success. Latest
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Information] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    In this post we'll demonstrate how to get the perfect blend of both and why they should inform one another if you want to achieve real marketing success. Marketing shouldn’t be driven by one or the other, but should be informed by both creativity and data. More often than not, people are reluctant to adapt to change.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Information] It’s More Than a Job – 3 Ways to Maximize Internships
    There is a lot of information to absorb when interning, so don’t be afraid to ask questions and take notes. For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. So make the most of it.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Information] Attention, hamsters! Get off the content treadwheel
    Search professionals decry the practice of loading up websites with keyword-stuffed crap designed to fool search engines into thinking they are informative and popular. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day. Uh-oh.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Information] Beyond Views and Downloads: Use More Advanced Content Analytics
    Content can have a direct impact on lead generation; for example, directly assisting them by providing a whitepaper when someone fills out their information or indirectly assisting them by educating them further and advancing them in the sales cycle. Author: Mike Telem Do you know what your top content assets were for the last quarter?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Information] Content Technology: How the Medium Improves the Message
    ” In that vein, you may yet see fresh incarnations of news using the latest in content technology, and it doesn’t necessarily have to be a Princess Leia-type beam of information. Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. The Medium Is the Message. the medium. Got that?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Information] How to Use Smart Content to Take Advertisements to the Next Level
    As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. Create a wishlist of the information that you’d want in an ‘ideal marketing world.’ Ask yourself: what information do you need to make your best decisions? The reason why?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 4, 2016
    [Information] 3 Reasons Why SEO and Content Marketing Fit Together
    You therefore need to use content marketing to ensure that there is enough for all the visitors who land on your site after searching for information. You can also follow him on Twitter @Diwasiuk for more information about SEO services. Your blog needs good Search Engine Optimization , or SEO. But don’t let that scare you.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] What is Proximity Based Marketing?
    As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Inbound Marketing
  • DIRECT RESPONSE COACH  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] 9 Questions to ask about your Direct Mail Creative
    You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. So you’ve been given the job of writing a new sales letter or direct mail postcard. Your mailer is ready. You’re happy with the way it reads and looks. You think [.].
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] How to earn customer loyalty in the age of chat
    Be sure they know how they’ll benefit – the task will be easier, or they’ll get their information faster. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. In a way, this surprised me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] 5 Critical things you need to know about Periscope now
    Keep the action and all relevant information right in the middle of your screen. Keep the action and all relevant information right in the middle of your screen. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. On Periscope, Geoff has 6.3 million hearts.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    Using people’s passions as an entry point to learn from them is far more likely to stick than a standard request for more information about their company or career. My second job out of college was with an incredible startup political agency called the Glover Park Group. and my life. The lesson? Another -- perhaps more effective -- strategy?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] How to Keep your School Blog Interesting
    Informative Blogs Attract Attention. school who made valuable information hard to find? What more important information can you add about it? Or because it wasn't informative or interesting to read? You can include extra, significant information about each post in your calendar. So human readers love them.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Really!
  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] Graymail: Navigating Email Purgatory
    While you may have been interested in that trade group’s information previously, their communications are no longer relevant or applicable to you. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. Maybe they bought another solution and it’s working fine. You bet.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] Latest Marketing Trends That Will Grow Your Tech Firm
    No doubt about it, decision makers are accessing information from mobile devices more and more. It is nearly the end of January and I am still catching up on the turn-of-the-new year blogs announcing the latest and the greatest—all of which promise 2016 to be the “best year yet.” And so it is with marketing. The solution?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Information] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    These provide basic information such as impressions, engagements, visits, deals and revenue by campaign, or sources, stages, conversion rates, and average duration by funnel stage. Claritix also lets users assemble information into binders, which are contain pages that are snapshots of dashboards, charts, and notes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Information] 8 Things to Do Before Interviewing Someone for Your Team
    Even worse, it has led you to hire talent who don’t work out or who walk into a whole host of surprises because they were only given partial information. It is human nature to want to engage, talk about yourself and share all kinds of irrelevant information with your candidate. Hiring talent is scary. Twitter and YouTube, yes. Refrain.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Using Facebook for B2B Lead Generation
    Having reached a content peak , many people are clamoring for a platform to aggregate the content they’re interested in because we can’t possibly consume all of the information we’re hit with on a daily basis. The first rule in content marketing is to distribute content where your target audience is. But things are changing—and quickly.
  • AVITAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Information] The Missing Ingredient for Sales Coaching
    To be successful sales people need: Knowledge and information (including sales strategy and process), Skills and techniques, Conversations and messages These inputs enable sale people to know What to do, What to say, How to say it. Training methods include information transfer, modeling best practices, and sales practice with feedback.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Skills for the New Marketer
    Furthermore, the same Economist report indicated C-suite plans to spend on technology, especially data and analytics to interpret the vast sea of information that is now measurable … offering tantalizing clues as to what people really respond to. Our discussion touched upon the skills and duties of marketers. Marketer as data scientist.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Information] 3 Ways to Use Tableau to be a PPC Rockstar
    Finally, we have an example of a time of day metrics dashboard used to create an informed day parting schedule. hope these examples of how Tableau can be used to manipulate paid search data have not only been helpful and informative but can get you just as excited as I am to jump into my data every day! Reporting. Data Aggregation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    While I do believe we do a better than average job demonstrating performance measurement  for our online marketing programs, we can only go as far as our clients let us, in terms of information access and capability. Documented process for following form submission information to sales communications. understand their skepticism.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Information] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    By providing product videos, you give buyers quality information that doesn’t hide behind good angles and lighting. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. Video Appears in 14% of Internet Search Results. Ecommerce
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Information] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    Secondly, digital audiences have moved to a news feed style culture of passive information delivery. Make sure that you’re consistently sending email updates with helpful and relevant information. Supplement this information with website browsing data: what content are your different segments taking interest to and why?
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Information] How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]
    And how can marketers like us use that information to create compelling social content? Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. How do people really use Snapchat?
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient. If you’re on the flip side of this – you’re the one sending these generic blast emails – I’ll be the first to ask you to kindly stop.
  • CAPTORA  |  MONDAY, FEBRUARY 1, 2016
    [Information] Are You Prepared for the Ideal Growth Marketing Scenario?
    You can gather this information from social networks, surveys such as those distributed by the Content Marketing Institute , and by asking your peers at networking events and tradeshows. One of the key challenges that marketers trying to scale often find is that the technology they use cannot keep pace with their growth trajectory.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 1, 2016
    [Information] What Slice of Pizza Do You Need?
    Work on role playing the “discovery” process, the art of asking questions, probing for information and building trust and confidence is critical. What Kind of Pizza Do You Need? It seems every year brings new challenges, yet what I find is successful partners focus on improving certain areas within their business each year.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Information] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    They carry information back to the brain to help us make informed decisions. We’re like this: Customer data informs much of digital business—marketing, production, customer service—it would be difficult to find part of your company that doesn’t have a relationship with it. We’d all be sea sponges.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Information] 5 Tools to Manage Your Freelance Content Team
    All your freelance writers have to do is log into your website’s WordPress account, copy and paste in their work, and fill in all the correct SEO information through the Yoast SEO plugin. Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 1, 2016
    [Information] Expert Interview Series: Matt Greener Of App Data Room About the Importance of Up-To-Date Information for Salespeople
    Up-to-date information is important for salespeople for a wide variety of reasons, including the […]. A mobile sales app is good for so much more than just being a virtual shopping cart or receipt. It can also help your sales team be more prepared during the sales pitch, be more organized and be in constant contact.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Information] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    The World Factbook : Information on people, places, history, government, economy, geography, communications, transportation, and military. Government’s open data” has information like housing price indexes, student loan data, health care provider charges and more in its more than 157,302 datasets. But it's also a challenging time.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 31, 2016
    [Information] How To Lead With Customer-Focused Content
    While the content medium has changed to digital and the stream of information has exploded, the function of gatekeeping is resurrected in a different capacity. by Creative Stall. The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago.  New Dilemmas For Marketers.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Information] Mobile Payments: Awesome or Overhyped?
    And if it’s too easy for them, it’s easy for someone who might attempt to steal their financial information. Those who enjoy using online wallets may just stick with their years-old PayPal account, while the rest are fine entering their credit card information any time they want to make a purchase. The Walmart of Mobile Payments.
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Information] What Kind of Print Collateral Does My Staffing Firm Need?
    These can effectively be used as part of your marketing efforts to inform your audience about a complex issue within a particular business segment or within the staffing industry. Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. Here are a few: Sell Sheets.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Information] Integrating mobile video branding into the auto purchase funnel
    Wouldn’t the name or brand who provided valuable information, answered questions, and whose stellar, organic reviews came from customers, friends, family or coworkers be favored over solicited 3 rd party review aggregator sites? Part One. think it’s time to address some of them for the auto marketers of today. The Good for Me? Like this post?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 29, 2016
    [Information] What Lies Ahead for Social Media in 2016
    The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. If it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media. Read the full story on Adweek. Social Marketing
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Information] 3 Steps to Webinar Success
    You also want to consider how you can make these topics informative and engaging, not just a sales pitch. Our top six value-add webinar activities include: Inform your audience ahead of time: As you drive registration to your webinar, do more than just promote the event. How to create an engaging webinar that stands out from the crowd.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Information] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    This is a good thing because Google will be able to better understand our content and can make more informed decisions on how to display it. We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. But even experts make mistakes, right? The Importance of Technical SEO. Yikes. Why Is This Good?
  • HINGE MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Information] Content Marketing 101: Creating Content That Stands Out
    Your goal should be to inform, not just get clicks. 2. relevant image can also help the reader retain 55 percent more information than they would without it. In the beginning, we all asked, “What is content marketing?” ” Then, “Does it really work?” ” These days, there’s no longer any doubt.
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Information] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    More leads will get stuck in the early stages of the campaign, fewer will convert, and the buck is passed to predictive scoring, manual and automated nurture to educate and inform purchase decisions. When it comes to leads, what’s the best strategy for sales success: volume or selectivity? Let’s look at how both approaches can work. .
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Information] Heads Up Sales…Change Is Coming
    When the insight brief was completed, the head of sales responded with, “that is not who are buyers are.” He continued to give a much different picture of their buyers and when asked where he received his information he replied, “I’ve been selling for a long time, I think I know what our buyers need.”. Accept the Reality.
  • FATHOM  |  THURSDAY, JANUARY 28, 2016
    [Information] Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
    Google is testing out a new feature of showing your personal information in your search results, using Google products you use, like Gmail, Google+ and Google Calendar. This includes call outs of your recent purchases, events you have coming up and even flights and reservations information. link]. link]. link]. link]. link]. link].
  • KEO MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Information] Social Media Impacts B2B Buyers Who Have a “Penchant for Learning”
    Improving engagement with buyers by meeting them with information, solutions, and insights at every stage of the buying cycle. An abundance of online resources and communication channels is rapidly blurring the line between traditional B2B marketing and sales activities. That doesn’t mean face-to-face selling is dead. cost reduction.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Information] 3 Ways to Use Customer Behavior History to Predict the Future
    It’s just a matter of knowing what information you need and when to use it. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. You might surmise they’re looking for more information. Of course not. From Search to Landing Page.
  • AVITAGE  |  THURSDAY, JANUARY 28, 2016
    [Information] Reframing Content ROI and the Case for B2B Content
    It doesn’t align with executive business parameters, or inform the kinds of decisions they make. Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI. It’s too granular.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 28, 2016
    [Information] Why Taking the “Mean Girls” Approach at Blog Writing Fails
    We read blogs to learn something new, to become informed, seek guidance, as well as other reasons. Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. Math was not my strong suit. And no. I don’t mean writing blogs in pink text on Wednesdays. Why, you ask?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Information] 8 Steps to Guarantee Marketing Automation Success
    This means getting rid of duplicate and inaccurate information before transitioning from multiple systems to just one. 4. EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Review what you are using now before changing anything. Marketing Automation
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Information] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    Sure, there are individuals inside the company that may always have an interest in keeping themselves informed about the market, but the real due diligence of an evaluation may only take about 90 days, or one quarter of the year. like the content from these companies, but there’s just no way that I can read that much stuff. Content Strategy
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Information] 16 of the Best Brands on Instagram Right Now
    In fact, doing so would feel a little off-brand from its kind of scrappy, informal personality. For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center , a whopping 26% of adult internet users use Instagram. Ready to get inspired? letsbefrank."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 28, 2016
    [Information] The Internet of Things will be ruled by kids
    For a large organization there is also the issue of how to take this IoT information and actually bring it into the enterprise IT infrastructure in a user-friendly way. For a large organization there is also the issue of how to take this IoT information and actually bring it into the enterprise IT infrastructure in a user-friendly way.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Information] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    It's your job as a marketer to make sure you're offering content so on-target to your prospects' needs, that they're happy to share their information with you —and look forward to future communications. Collecting the Right Information to Send the Right Emails. Your sign-up forms are your collection plate for all this information.
  • ACT-ON  |  THURSDAY, JANUARY 28, 2016
    [Information] Time Management: Put Time on Your Side
    For more information about tips for increasing your productivity check out Act-On’s guide – The High-Performance Marketing Department to learn the traits of high-performing marketing teams so you can work smarter, not harder. How many hours do you work each week? Instead of managing time, focus instead on managing energy.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Information] How to Make B2B Content Curation a Win-Win [Podcast]
    ” Check out the podcast page for more information. What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ?
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 27, 2016
    [Information] Two Call Tracking Trends to Keep an Eye On
    If you’re trying to find your most effective marketing channels, call tracking can provide this information. Here’s how it once began: People looked to the Yellow Pages to find phone numbers, and then came the ability to “Google” the information on a search engine. Two Call Tracking Trends to Keep an Eye On. Imagine that! Local Search.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Information] How Much Is Your Time Worth?
    Just contact your Marketing Advisor more information. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires. Usually it's near the bottom.
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