Contently

JULY 26, 2022

We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense. Understand your audience.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. 250,10% off for paid subscribers. Register here. Apply here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. How to find and win your first 10 customers 1. Art by Natalie Harney. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Get more done in less time. We also know that boosting productivity during the workday is easier said than done. Although we generally know what we want to do, we don’t always know how to do it or where to start. Although we generally know what we want to do, we don’t always know how to do it or where to start.

Product 168

Product Allocation Trigger Marketing Rules 168

Contently

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Want it to completely rewrite an older blog post?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Buffer

MAY 18, 2022

To grow, focus on doing less. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. Since launching, 12,724 pages have been built. We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Sword and the Script | B2B

APRIL 20, 2021

I got a call from a former colleague the other day looking for help. Of course, I was flattered and happy to re-connect with an old colleague. The problem is I can’t help her. And I don’t think any competent marketing expert that’s being honest can. Sure, I have some client conflicts, but that’s not the problem.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 71

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Dec, how are you? Declan Mulkeen (Strategic IC) - Very well, Alex, how you doing? How does that sound, Alex?

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

ConvertKit

DECEMBER 15, 2021

We invite creators of all stages from different industries and backgrounds to work toward the goal of building their audience for 30 days. Some start by creating a following on social media, some do it through streaming platforms, but no matter how you start, at some point, you always end up needing (and wanting!) Milestones.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

ConvertKit

DECEMBER 1, 2021

The irony is that you often end up working more hours than you would in a full-time job—and the stakes are much, much higher when you work for yourself. I didn’t want to work a 9-5 job…. So, I began building a startup and now work 24/7 instead. It’s the modern-day version of the bear barreling down on you.

Creativity 82

Creativity Template Top of Funnel Landing Pages 82

Buffer

MARCH 31, 2022

This line stuck with me when I first heard the song and remains with me today, especially when considering what shapes my behaviors and quirks. I grew up and came of age in a world where people loved to share every little bit of their lives (maybe a little too much). It's one of the things that drew me to working here.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. I just don’t know which half.” How these metrics are presented, however, makes all the difference.

Marketing AI 114

Marketing AI Marketing Attribution Work Management Marketing Management 114

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. With the right preparation and know-how, your brand can position itself to weather the storm and come out even stronger. Ben Franklin originally said, “In this world, nothing is certain except death and taxes.”

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Outgrow

APRIL 2, 2024

Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Jukka and here’s what we discussed about- 1. I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. Saksham Sharda: How long does it take you to get ready in the mornings? Saksham Sharda: Hi, everyone.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Oktopost

FEBRUARY 28, 2022

How to Implement an Employer Branding Strategy in 6 Steps. This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. On the other hand, a weak brand could lead to 10% more spending on each new hire.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Outgrow

FEBRUARY 5, 2024

Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Vitor and here’s what we discussed about- 1. I’m your host, Dr. I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. Saksham Sharda: How long does it take you to get ready in the mornings?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

ClearVoice

MAY 19, 2020

I think webinars will be a trend because they are convenient, cost-effective, informative, and an easy way to reach more people,” she explains. Everyone who attended had to commute, park, mingle and listen, cutting out a significant amount of their day. These days, McNamara says her events average 60 or more. Click To Tweet.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Martech Advisor

JANUARY 2, 2020

I’d argue that over the past couple of decades, B2B websites have not changed as much as we’d like to accept. It is also obvious that B2B websites are far less interesting than those of B2C companies. It is also obvious that B2B websites are far less interesting than those of B2C companies.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Optinmonster

SEPTEMBER 2, 2020

Do you want to learn how to create the perfect call to action to get customers to do what you want them to? In this article, we’ll show you how to create persuasive calls to action. In this article, we’ll show you how to create persuasive calls to action. Anchor texts in blog posts. 1) Web Page Buttons.

Examples 121

Examples Click Rate Social Media Copywriting 121

ConvertKit

NOVEMBER 20, 2020

Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. No matter how awesome email marketing is, if you have only 12 people on your list, you won’t be seeing significant results. In this article, we’re showing you how. Jump ahead. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” ” The second question should be, “How can I use this information in my own marketing efforts?”

CMS Development 119

CMS Development Content Marketing Media Planning 119

Hubspot

MARCH 5, 2021

YouTube users -- at least in the U.S. -- could see Shorts appear any day now. When explaining why YouTube decided to launch Shorts, a blog post from the tech giant read, "Every month, 2 billion viewers come to YouTube to laugh, learn and connect. Did you know that the first video published on YouTube was only 18-seconds long ?

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. I looked around for a "No thanks" button or an "X", but I almost couldn't find one. Here are just a few: 1. Why are ethics in design important?

Ethics 100

Ethics Design Guidelines Amazon 100

Convert

JULY 7, 2021

What they want, when they want it, and how to provide it in the best way possible. So let’s dive in… How Did We Come Up With This List? We then took their recommendations and broke down the important details for you: How much does each split testing tool cost? Now, I’ve added Ben first because I 100% agree with him.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Seismic

APRIL 27, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. In previous posts, I’ve shared some of the challenges and successes I experienced throughout my journey to build a social selling program.

Training 52

Training Paid Search Agency Marketing Management Opt-out 52

Fount Media

OCTOBER 11, 2021

I hate to break this – but it’s high time you change, update, and grow the Colleges Email list if you have a ‘Yes to the above question. I always have the same answer to all of them – yes, it is! Read this blog to know more about growing your colleges’ email lists as long as jack’s beanstalk in a short span!

Case Studies 52

Case Studies Case Study Education Webinar Metrics 52

EveryoneSocial

SEPTEMBER 2, 2021

Does sifting through app store listings, G2 reviews, and a deluge of lackluster blog posts covering how to pick the right employee apps have you feeling slightly overwhelmed? How many employees will use it? How many separate departments? How much of a budget are you working with? You’ve come to the right place.

Work Management 98

Work Management Mobile Marketing Budget Programs Marketing Management 98

Hubspot

SEPTEMBER 17, 2020

How do customers discover new products nowadays? We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. I Googled it and took the top ranking URL and put it into Ahrefs. What I am saying is that just ranking your page isn’t enough.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

JANUARY 16, 2020

When you land your first full-time remote job , you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren't close to its headquarters. For example, you might ask yourself, "Am I missing something important?"

Hubspot 99

Hubspot Work Management Wiki Paid Search Agency 99

Moz

FEBRUARY 18, 2021

If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. I think everyone kind of gets that. Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? Video Transcription. My name is Andy Crestodina.

Domain 68

Domain PageRank SEO Keywords 68

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . See how that works?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

ConvertKit

MARCH 15, 2021

I first met Nick True at a conference in San Diego put on by Pat Flynn. While I was working the ConvertKit booth, Nick walked up and introduced himself as a happy ConvertKit customer, and I knew within the first minute I wanted to interview him for a story. Nick was different, and I wanted to know more.

Youtube 93

Youtube Opt-out Opt-in Conference 93

Hinge Marketing

MAY 23, 2019

Buyers are not opening emails and clicking on links as much these days. Buyers are leveraging less referrals. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. Why wouldn’t you prioritize account-based marketing tactics over other less effective, traditional and digital means?

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Magisto

MARCH 17, 2020

I’ve been working remotely for over 10+ years ( shockingly my entire career ) I’ve dredged through the trenches to learn the hard lessons so you don’t have to. Try not to get overwhelmed and take things one day at a time. Hey team Cindy here, Head of Community and Social at Magisto. Never worked from home?

Work Management 98

Work Management Product Tips Order 98