Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. This can be a great way to add placeholder emails to plan for future work! Need help or have questions? And that’s not all you can do with Litmus.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Optinmonster

APRIL 8, 2024

They aid with navigation and help visitors discover related content on your site. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Martech

APRIL 17, 2024

Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” Great, but that doesn’t match how reporting works. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead.

Marketing Analytics Tools 117

Marketing Analytics Tools Analytics Google Pricing 117

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? It gives you a high-level overview of the last video, the top videos in 48 hours, recently uploaded videos, recent comment history, subscribers, views, watch time and revenue in the previous month, and the latest community tab posts.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Salesforce Marketing Cloud

APRIL 3, 2024

It was a true partnership that created shared trust and helped improve app adoption.” In a survey, 71% of participants selected academic advising as one of the top three supports that would’ve helped them complete a degree. This functionality works thanks to those business rules Attain Partners set up. Get a unified view

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Sprout Social

FEBRUARY 8, 2024

This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses. Tier 1 : This tier of support is delivered by frontline or help desk support. From there, they contact account services or our support team to reach our help center.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 138

Social Media ROI Media Cross-Selling 138

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Optinmonster

JANUARY 29, 2024

Here’s how you work it out: Step 1. Calculate How Much You Spent To Produce the Content Even if you produce your content in-house, there’s still a cost attached, because you’re paying the content creator’s salary or work done by other departments. What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

SocialPilot

JANUARY 31, 2024

It helps you to evaluate your steps and learn from others’ mistakes. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. It will help you protect your strategy from possible down-slides and take note of beneficial tips. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Salesforce Marketing Cloud

APRIL 9, 2024

Andy Cotgreave, senior data evangelist, Salesforce Link Copied Big data grew so fast and became so unwieldy that an entire industry emerged to help companies parse and analyze it. Our customers have done a lot of work to pull what they thought was trapped data and put it into these really excellent data platforms. Let’s face it.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Contently

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. She became popular during the pandemic by helping people find cost-free ways to get virtual care. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 5, 2024

Chase reaches across brands, merchants and shopping verticals, providing a comprehensive view of purchase behavior; this strengthens the degree of personalization, helping brands deliver offers that stoke consumer interests.” Dig deeper: 2024 Predictions: Retail media networks Early adopters. Get MarTech! In your inbox.

Advertising Agencies 115

Advertising Agencies Media Verticals Paid Search Agency 115

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Salesforce Marketing Cloud

MARCH 19, 2024

Algo adopted a large language model (LLM) to help onboard new CSRs faster. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. That’s where RAG can help.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

OCTOBER 2, 2023

Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. All customer data should be viewed by the company only and comply with data privacy and data security best practices and directives.

Work Management 117

Work Management Paid Search Agency Marketing Management Advertising Benchmark 117

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Here are some steps that can help you optimize martech utilization. Are marketing teams prepared to use this data to enhance their work within these platforms?

Peer-to-peer 118

Peer-to-peer Paid Search Agency SMS Gartner 118

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Convince & Convert

DECEMBER 13, 2023

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. Then you just start at the top with the accounts showing the most buying signals and work your way down. So, what is it? CRM, Outreach, web app). What problem does it solve?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Salesforce Marketing Cloud

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Outline what works well and document areas or processes that could use improvements.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

OCTOBER 16, 2023

How it works. YouTube’s new advertising offering has the potential to give your brand visibility during key cultural moments and help you reach your target audience. Video View Campaigns saw similar results in testing, delivering 40% more views and a 30% lower cost-per-view than in-stream only. Get MarTech!

Youtube 95

Youtube Ads Cost Per Thousand CPM 95

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. They help you hook the right customers — those who would benefit most from what you have to offer. Good sales pitches are helpful, specific, and unique. Focus on your prospect’s point of view.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Sprout Social

MARCH 16, 2022

But video creation requires work. And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 124

Work Management Marketing Management Resource Management Allocation 124

Martech

MAY 3, 2023

To help with that MarTech and Harris, a/k/a the Google Whisperer, created our series Getting Started with GA4. For every vendor you work with, ask what the support model for GA4 will be. No Views to see When you go to the Admin page in GA4 you’ll quickly notice something is missing. The views column is gone. Get MarTech!

Paid Search Agency 119

Paid Search Agency Marketing Analytics Tools Tips Domain 119

B2B Marketing Directions

APRIL 20, 2024

The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." Producers of Thought Leadership - "Managers (and higher) who both consume thought leadership and work for an organization that produces free thought leadership."

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Top Rank Marketing

FEBRUARY 26, 2024

We’re here to help you make the right decision. A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients. #3:

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. As humans, we all come with various experiences, all different points of views regardless of skin color, whom you love, etc.

Social Media 112

Social Media Practices Media Best Practices 112

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. When shopping for new vendors, look beyond the features and capabilities of a platform to discover how it can help you access all of your relevant data.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Salesforce Marketing Cloud

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions. View initiatives

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137