Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 52

Social Media Template Work Management Marketing Management 52

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Hubspot

FEBRUARY 5, 2018

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. Not all "state-funded" media is created equal.

Youtube 72

Youtube Broadcasting Marketing Proposals Content 72

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth CPA 101

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Customer Experience Matrix

APRIL 1, 2020

Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. government was by far less relied upon (25%) than anywhere else (31% to 63%).

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. This has made many other governments wary.

Ethics 105

Ethics Marketing AI Multivariate analysis Paid Search Agency 105

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. If you have a policy that governs how you decide whether to keep or discard an email address, it’s probably time to review and possibly update it.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No matter your industry, you can make waves on social media. That’s an understandable feeling. Get ready to be inspired.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Webbiquity

APRIL 30, 2020

Widespread, ongoing lockdowns by governments have led many businesses to the verge of bankruptcy. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands. As of this writing, more than 3.1

Tools 232

Tools Social Media Social Networks Work Management 232

Marketing Insider Group

SEPTEMBER 10, 2019

Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts. Back in 2015, this athletic footwear company took a bold step, empowering its employees to become brand advocates.

Case Study 145

Case Study Case Studies Activities Studies 145

Convince & Convert

MARCH 30, 2013

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. Why, specifically are you on YouTube, Google Plus or beyond?

Social Media 152

Social Media Media Social Networks Work Management 152

Marketing Insider Group

FEBRUARY 14, 2012

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks!

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Convince & Convert

MARCH 8, 2016

This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. Why tight government regulations don’t have to mean a social desert for your community. In This Episode. ScopeScope.

Social Media 74

Social Media Media Skype Training 74

Convince & Convert

MARCH 22, 2016

Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. The first, Shovel Buddies , is an American comedy-drama film featuring YouTube superstar Kian Lawley. Total Mentions. POTUS in ATX. See you next week!

Social Media 98

Social Media Media Buzz Twitter 98

Contently

JUNE 16, 2022

For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. At its heart, successful content marketing is about creating and maintaining excellent customer relationships.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Convince & Convert

APRIL 26, 2016

Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? In This Episode. Quotes From This Episode.

Social Media 75

Social Media Media Barriers Skype 75

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. It’s normal to feel that uncertainty around what you’ll do with your social media program, and how you can move forward as painlessly as possible.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. Governance will be embedded into or layered on top of these agents.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Envy

JANUARY 16, 2020

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences. Keep up with him on Twitter , YouTube , and JeremiahGrossman.com. Melissa Elliott. Jeremiah Grossman. Mikko Hypponen. Paul Asadoorian.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

ClearVoice

SEPTEMBER 4, 2020

Government emails see a 30.5 Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. 41 percent of social media users say it helps them feel more connected to others in real life. GetResponse ). More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

nDash

OCTOBER 13, 2022

Social media. Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. Government public records are available to read for free online. You can also try looking for information through YouTube and relevant websites. Public information sources.

Research 98

Research FAQ Training Amazon 98

Martech

MARCH 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” “Marketers aren’t going to be able to execute media like they’re doing today.” ” Perhaps more threatening to Google’s roadmap, the U.K.’s

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

Brandpoint

JUNE 18, 2020

Procedures and messaging that are spot-on for today could be completely out of date during the next phase of the “new normal,” due to government regulations, changes in consumer habits or preferences or differences in the way your company is conducting business. Full use of social media. Comprehensive FAQ pages.

Work Management 118

Work Management Marketing Management Service Planning 118

Binary Demand

MARCH 11, 2024

Artificial intelligence (AI) has taken center stage, transforming media management from simple profiles to a nuanced, contextual approach. Trusted voices in complex sectors will emerge as influential figures, reaching audiences akin to traditional media channels. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media. And how do you measure success?

Social Media 130

Social Media Lead Scoring Lead Ranking Work Management 130

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. Search Engine Land. Salesforce.com. Future trends.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80