KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. Similar to Google Analytics, the data gives you great insight into your site performance. For much of the world, it’s a must-have (free!)

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

SocialPilot

DECEMBER 6, 2023

Recency: Twitter’s algorithm also emphasizes recency when determining which tweets to show in a user’s timeline. Here the main parameter that influences the display of your social media posts is recency. You can also follow trends through hashtags and find trendy hashtags that go with your content.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Nuvi

SEPTEMBER 22, 2020

Plus, those reviews are critical in gaining visibility on sites such as Google. The lowest-performing residential locations underperformed in all review categories, particularly star rating average, review volume, review recency, and review response. COVID-19 Has Influenced Customer Perceptions.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Heinz Marketing

OCTOBER 20, 2021

This was during the infancy of the internet and Google reviews and car finding apps didn’t exist yet. Yet if you Google it today, there are literally no results. What reminded me of all of this was a very recent case of frequency illusion… (AKA the recency bias). My husband likes to research and get the best deal.

Ad Frequency 102

Ad Frequency Word of Mouth Marketing & Strategy Internet Marketing 102

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. Google Ads pioneered Quality Score in their Ad Rank algorithm to reward advertisers that created relevant ads with a lower cost per click.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Litmus

MARCH 16, 2022

For example, data provided by your ESP and third-party tools like Litmus Email Analytics and Google Analytics can provide insight into what email clients your subscribers use, and how they engage with your messages. . You can also show personalized content based on recency, frequency, or monetary factors such as price points.

Ideal Customer Profiles 87

Ideal Customer Profiles Personalization Conversion Ad Exchange 87

ConvertKit

MAY 27, 2020

If you try to Google the “best time to post on Instagram”, you'll find lots of great studies to help you find that optimal time. Recency: Instagram will prioritize fresh content over content that is older. When Later performed a study on the matter, they concluded the best time to post was between 9 a.m. and 11 a.m.

Best Practices 138

Best Practices Landing Pages Activities Ideal Customer Profiles 138

Webbiquity

OCTOBER 9, 2018

Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

seo.co

SEPTEMBER 4, 2023

Google uses bots to crawl the web and index pages. How you structure and name your navigation links can play a role in how Google analyzes and indexes your website. Without proper navigation links, Google may treat every page of your website as having equal footing – which probably isn’t the case.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Heinz Marketing

JULY 11, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

Terms and Conditions 101

Terms and Conditions Amazon B2B Sales Paid Search Agency 101

seo.co

JANUARY 26, 2022

Etsy SEO involves optimizing for both Etsy searches AND Google searches. It’s like Google – except for handmade products and goods. It’s basically an Etsy-specific version of Google Keyword Planner. There are also offsite factors that can make your shop and listings show up directly in the Google search results.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. Sales Insights. Website Personalization.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

ClearVoice

MARCH 1, 2021

For local businesses, Google has gone so far as to plainly state that reviews in Google My Business can help your visibility (ranking) in the local pack area of search results: “High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location.”

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Nuvi

JUNE 12, 2019

The report found that the average Reputation Score for the retail banking industry is significantly lower than other industries, with banks indexing poorly in for online sentiment, recency of reviews, review response rate, review volume and other key factors. The resulting score is expressed as a number on a scale of zero to 1,000 points. “A

Enterprise Management 40

Enterprise Management Work Management Response Rate Analysis 40

ClearVoice

NOVEMBER 21, 2018

Flipboard and Pinterest are catching up to Google and Facebook as top referrers, meaning you have more potential channels to use as effective tools to drive traffic to your site. Google, Microsoft, Twitter, and Facebook announced they would join together to help people easily transfer data from one group to another. ” Email.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

ClearVoice

MARCH 17, 2020

Recency (i.e. Video resource library by Google Analytics. Google Analytics has multiple content hubs, but they have a great video resource library that lives on YouTube. Google Analytics has multiple content hubs, but they have a great video resource library that lives on YouTube. Topics (i.e. Framework elements (i.e.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Nuvi

OCTOBER 26, 2020

This could be a symptom of the general dropoff in review volume (as a result of Google suspending its reviews for weeks at the height of the pandemic), as well as a decrease in review responses. Reputation.com has over 250 integration partners, including Google, Facebook, Salesforce, J.D. To learn more, visit www.reputation.com.

Lead Scoring 52

Lead Scoring Lead Ranking Brand Identity Branding 52

Webbiquity

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Hubspot

FEBRUARY 12, 2018

Search engines like Bing and Google now consider tweets and Facebook shares in their algorithms. In Google Analytics, metrics like visitor loyalty and visitor recency are helpful, depending on your product. Consider social shares, as well. Search is social. Actionable Metrics: Active Users, Path to Conversion.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

Scoop.it

MARCH 26, 2020

Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. With Research Content, you can set up searches based on one or more terms at once (with modifiers like AND and OR), filter by recency, languages, content format, and even the domain. .

Curation 74

Curation Press Paid Search Agency Content 74

Albacross

NOVEMBER 4, 2021

For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Second-party Intent Data. Stay tuned.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

MARCH 5, 2015

Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. Predictably, recency and page/domain authority were paramount. Recency matters. 3) Strategically Optimize Content Mix.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Moz

JANUARY 1, 2019

Question optimization allows for increased organic search visibility through both featured snippets and Google's " People Also Ask " results. Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. It supports Google and Bing. Tools to discover questions 1.

Research 59

Research Optimization SERP FAQ 59

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? He looks at the headlines of some of the top posts on Google’s corporate blog (one of the most successful in existence) and reviews each to see how its subject matter might be applied to other blogs. Post this on Diigo.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JUNE 21, 2010

• Recency : blog content is typically updated much more frequently than commercial website content, providing an advantage in increasingly real-time search results. Post on Google Buzz. . • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

APRIL 27, 2015

Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Post on Google Buzz. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

Adobe Experience Cloud Blog

JULY 16, 2012

Facebook and Google both care about fresh, unique, legitimate content. And whether you talk about Penguin or Panda, there is a move towards QDF and QDD, Quality Deserves Freshness, which is recency, and QDD, which is Diversity – Quality Deserves Diversity which is diversity search results.

Facebook 48

Facebook Enterprise Management Ads Marketo 48

Moz

DECEMBER 21, 2020

I manually queried Google for “grocery store”, modified with the city name of each of the 50 US capital cities. This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. Review recency. Methodology. Brand diversity.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

B2B Marketing Insights - WE

MARCH 11, 2022

If you’re a local business looking to attract more customers through your website, then you need to rank for local search terms in Google. In this blog post, we will discuss how to use technical SEO and Google My Business (GMB) listings in tandem in order to rank higher in Google for service-related keywords.

Keywords 52

Keywords Google Work Management SEO 52

Hubspot

AUGUST 14, 2013

If you don''t have a conversion assist report, you can still get a sense of which pages are important on your site though the Visitors'' Flow report in Google Analytics. You can find it in any Google Analytics report, under the content menu. How should I order my navigation items? Order matters in website navigation.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

SEPTEMBER 1, 2011

Search engines like Bing and Google now consider tweets and Facebook shares in their algorithms. In Google Analytics, metrics like visitor loyalty and visitor recency are helpful, depending on your product. Keep readers' attention with a good call-to-action and links to other content and other parts of your site.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Moz

JANUARY 24, 2021

Tansy is also doing a better job with secondary categories, according to GMBspy , having selected brunch restaurant , american restaurant , and family restaurant to let Google know more about their relevance. None of our three competitors have responded to a single Google review. Google Posts, Q&A and menus. Place topics.

Studies 75

Studies Google Lead Scoring Lead Ranking 75

Moz

NOVEMBER 10, 2020

When Google lists a business, it gives good space to the business name, and a varying degree of space to the address and phone number. The good news is that, over the past three years, expert local SEOs have become increasingly convinced of the impact of Google ratings on Google local pack rankings.

SEO 64

SEO Lead Ranking Allocation Marketing Management 64

Hubspot

DECEMBER 9, 2014

The results will not be ranked by recency -- you''ll find old posts intermingled with newer posts for the same search term. (It''s Plus, that type of content will also be great for building sustainable traffic from Google -- a great way to cover all of your organic traffic bases.

Facebook 28

Facebook Social Media Keywords Display 28