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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

Press 130
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ZoomInfo Partners with Google Cloud to Speed Up Data Processing

Zoominfo

Fortunately, ZoomInfo customers who use Google BigQuery as their data warehouse will soon find themselves in the fast lane thanks to a new partnership between ZoomInfo and Google Cloud. “Enabling customers to gain superior insights and intelligence from data is core to the ZoomInfo strategy,” ZoomInfo CEO Henry Schuck says. .

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 170
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How call analytics is helping SMBs improve marketing and sales

Martech

Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., In addition to identifying high-quality leads, these systems can also track and analyze sales calls. This made call analytics enterprise-level expensive. And then they hang up.” Get MarTech!

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Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts. Related Reading: How and Why to Incorporate Sales Videos into Your Selling Process.

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