markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 100

Press Distribution PR Public Relations 100

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Fresh Content Google loves fresh content. These directories are generally best for new business websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 324

PR SEO Lead Scoring Lead Ranking 324

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Alert services such as Google alerts.

Public Relations 48

Public Relations Tips B2B RSS 48

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Google, Siri, and Alexa are all examples of NLP in action. Klue also specializes in giving clients insight into where their competitors are ranking in these channels.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? Be sure to Google “ write for us ,” “ submit guest post ” and other similar phrases.

PR 149

PR Google Press Public Relations 149

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” The effect of that one piece of content can even be reflected in Google search. That’ll put you in the press consistently, and you’ll be exposed to a larger audience. Conclusion.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Buffer

FEBRUARY 21, 2023

We created a Google Form to collect nominations. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

seo.co

DECEMBER 18, 2020

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. A brand’s online reputation can win it good press or bad press. Visibility. Higher conversion rate.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Zoominfo

NOVEMBER 20, 2023

It’s important to note, however, that Google is not giving content teams carte blanche to create tons of AI-based SEO content — quality, helpful content remains king. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

sagefrog

NOVEMBER 14, 2023

Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. Monitoring & Metrics: Utilize tools like Google Alerts or specialized PR software to track media mentions.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

NOVEMBER 14, 2018

Specifically, we’ll look at two aspects of this strategy: First, we’ll look at how Nerdwallet leveraged content to attract press attention and, in turn, large volumes of authoritative links. Data-Driven Stories + Good Design + High-Touch Outreach = Press, Links, and Improved Ranking Ability.

Startups 69

Startups Google Press Domain 69

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley explained that “Google wants to share the world’s best information.” What is off-page optimization?

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Big celebrities and even bigger bucks. Now there’s micro-influencer marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Press Releases Can Be Viable Content Type. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

APRIL 10, 2019

All of this bad press complicated Johansson’s job considerably, but he pressed on. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world. .

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Search an applicable phrase on Google and look at the results for related searches. Be a sleuth.

Media 122

Media PR Paid Search Agency Distribution 122

Biznology

MAY 12, 2015

Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. For Google, this means broken links, broken pages, ten-year-old templates.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

SEO 100

SEO Enterprise Management Digg Press 100

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Unless your company has Google-like benefits, you may be challenged to hold an SEO team together.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

FEBRUARY 21, 2018

as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. For example, let’s look to the world of public relations. Try the Google Sheets version of the same eight templates to share access with other Gmail users. a lot more.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Walker Sands

APRIL 10, 2019

Hitting or not hitting these metrics can inform your press strategy going forward. Certain publications like Forbes will even tell you how many people read your specific article. Use a tool like Moz’s Link Explorer to gain insight on different publications.

Media 40

Media Public Relations Effectiveness Domain 40

SmartBug Media

JANUARY 17, 2020

Much like when Google had to remove several pages from its search engine results in order to be GDPR compliant, marketers will also have to give their clients, customers, and subscribers easy access to their data and the option to opt out of all further communication. Public Relations Executives and GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Hubspot

DECEMBER 31, 2015

So how do you build press for a startup when you have no connections? How To Get Free Press For Your Startup When You Have No Connections. You can leverage remarkability to receive press by doing something remarkable. Trends emerge is every industry that can help propel your search for free press without connections.

Press 28

Press Startups Business Trigger Marketing 28