KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? How often do you review brand-based keyword search performance? They may not all be favorable for your organization either.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. How can I get something out of nothing?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2022.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. As a result, the original creators began to kick up a media stink.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

EveryoneSocial

OCTOBER 31, 2018

Businesses turn to social media to build a loyal audience they then leverage to boost sales and generate new leads. Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use.

Paid Social Agency 67

Paid Social Agency Paid Search Agency Advertisements Advertising 67

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 101

Press Distribution PR Public Relations 101

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Content Standard

JULY 31, 2015

Fifty-eight percent of retailers are increasing their spending on social media ads this year, just behind the rate seen for paid search spending. Those spending trends highlight a closing value gap between social media advertising and paid search, according to the National Retail Federation.

Paid Search Agency 40

Paid Search Agency Social Media Spending Advertisements 40

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What is localized social marketing? The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Adobe Experience Cloud Blog

OCTOBER 31, 2017

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? Implications For Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 77

Paid Content Promotion Marketing Websites Webinar Metrics 77

Digilant

APRIL 17, 2020

Mike Addonizio, vice president of paid media at omnichannel ad firm Digilant , said Google and Twitter are aware of the harm misinformation can cause on this issue, meaning advertisers can trust that coronavirus-related content will be “closely monitored.”.

Twitter 52

Twitter Ads Google Advertisements 52

Digilant

APRIL 17, 2020

Mike Addonizio, vice president of paid media at omnichannel ad firm Digilant , said Google and Twitter are aware of the harm misinformation can cause on this issue, meaning advertisers can trust that coronavirus-related content will be “closely monitored.”.

Twitter 52

Twitter Ads Google Advertisements 52

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. Search an applicable phrase on Google and look at the results for related searches.

Media 122

Media PR Paid Search Agency Distribution 122

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Trade Press Services

DECEMBER 11, 2023

Generative AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard make it easier than ever to access information and push the limits of creativity. When to Say ‘Yes’ to Generative AI Generative AI can save marketers valuable time, freeing up hours for more strategic activities.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Contently

JANUARY 26, 2017

You don’t have to search very hard to find irrefutable evidence. Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers?

Google 60

Google Paid Search Agency SERP Adwords 60

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists. Earned, owned, paid. But were we to blame?

Marketing Report 117

Marketing Report Content Marketing Business Content 117

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

seo.co

OCTOBER 6, 2021

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. Ranking #1 on Google takes time. There’s even a name for it: The Google Sandbox.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52