Marketing Insider Group

APRIL 17, 2023

Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Martech

FEBRUARY 2, 2023

There are quite a few different methods to calculate CLV, but a (relatively) straightforward method is the formula below: For each of those terms in the equation above, here’s a definition: Purchase frequency (PF): How often the average customer buys your product or service. The former might be in years and the latter in weeks.

Lead Ranking 139

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 139

Navigate the Channel

OCTOBER 20, 2023

Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Keywords must be used at a limited frequency and placed in captivating content. Aim for a keyword frequency between 1.5 Does keyword frequency still matter for SEO?

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. But we need you to help us achieve this vision.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered.

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Analysis Top of Funnel Advertising Agencies Content 287

The Point

APRIL 29, 2021

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. Is this something you’d recommend? ”. Photo by Solen Feyissa on Unsplash. appeared first on The Point.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Spiralytics

APRIL 25, 2024

We have some tactics to share that help harness your CRM into a powerful customer retention engine. Customized Communication: CRM insights help craft personalized emails, newsletters, and product updates for each segment’s interests and needs. This knowledge can help create — FAQs Tutorial videos Knowledge-base articles.

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Navigate the Channel

SEPTEMBER 22, 2023

However, there are many tools that will help us compile this information as well as make it visible so we see it on a regular basis, can analyze it, and make informed and strategic digital marketing decisions. What tools can help gather and analyze competitive intelligence? Why is it important to know what competitors are doing?

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Understand frequency with which prospects are being emailed. Help discover new unique audiences and prospects.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Martech

JANUARY 27, 2023

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. Which of these could help you succeed this year? I didn’t run any numbers to measure volume, isolate cadences or track frequency curves.

Email Marketing 141

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 141

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Zoominfo

OCTOBER 13, 2020

These patterns act as signals to help you identify customers that may be on their way out the door. Building predictive churn models requires some expertise and mathematical knowledge, but fortunately there are tools to help you with that. This map should highlight the most likely causes of your churn.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. How do you track if that activity helped meet your goals? Our buyers wanted help. Tip 2: Frequency Drives Results. It isn’t a department, either.

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Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Biznology

APRIL 30, 2020

Imagine the incredible advantages companies would have if they could help every employee crack the code and take destiny into their own hands, and literally create their future realities. Each thought fires neurons, and those firing neurons produce electromagnetic waves that emit frequencies outwards, just like matter.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Martech

JANUARY 8, 2024

Determine the frequency and content of email campaigns to be sent. Determine the frequency of email campaigns and the number of emails to be sent. Test duration: The duration of the test can vary depending on factors such as the size of the customer base, the frequency of email campaigns, and the typical purchase cycle.

SMS 70

SMS Marketing AI Best Practices CMO 70

DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. Here's a deep dive to help you determine your ideal blog publishing frequency.

Resources 99

Resources Planning Account Based Marketing Content Marketing 99

SocialPilot

MARCH 5, 2024

Simply put, looking at your follower’s breakdown based on age and gender helps you set a more holistic content marketing strategy. Location and Language Metrics As an elongation of age and gender metrics, this section helps you get insights into the location and language of your fans and followers. Why Should You Track This Metric?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

ConvertKit

AUGUST 4, 2021

A well-crafted welcome email helps to bridge the gap between your signup form and your future emails and convince your new subscriber they’re in the right place. Your newsletters main topics, focus, and frequency. The frequency and general topics. Announcing the frequency and structure of the newsletter. Your core values.

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Examples Newsletter Template Landing Pages 145

Launch Marketing

MARCH 28, 2023

Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. Through these efforts, vcfo has achieved content consistency and higher publishing frequency. Launch helped us crack the code on getting the expertise of our team onto paper! I say that having tried many other options without success.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Excelsior Research

SEPTEMBER 13, 2022

Why keyword frequency matters in every content? We have made a note to Why keyword frequency matters in every content? Why keyword frequency matters in every content? Unlike traditional marketing, digital marketing has many unspoken analytics which helps a company to increase the brand awareness. September 13, 2022.

Keywords 52

Keywords Ad Frequency Lead Scoring Lead Ranking 52

Digilant

AUGUST 10, 2021

So, to help you get started when creating your digital audio ads, we’ve put together 6 tips to ensure your digital ads are optimized for the best consumer experience. Audio offers a focused one-to-one connection, therefore the frequency in which your ad is heard is important. Let’s jump in. . What is Digital Audio? Ensure Measurement

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Advertising Agencies Creativity Advertisements Advertising 105

Optinmonster

MARCH 21, 2024

These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates. Implement Frequency Capping One of the most common pitfalls in retargeting is overexposure, which can lead to ad fatigue and negatively impact your brand perception.

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Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

JANUARY 25, 2023

This is especially helpful for teams using Slack’s free plan, where older messages disappear and for important transaction-related communications between teams that need a date-stamped record, e.g., when a client cancels a contract. Previously, your team had to create multiple quotes and invoices that could potentially confuse customers.

Ad Frequency 108

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 108

Vision6

JANUARY 9, 2022

Our advanced search feature helps you find and segment certain contact types, then create your ideal retargeting lists from there. If you need a little help, check out our how-to guide for advanced search and contact segmentation. Get your frequency right. Always keep your automations in mind when looking at email frequency.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Navigate the Channel

NOVEMBER 16, 2023

This shift in approach not only makes the survey more interesting but also helps you uncover deeper insights into your customer base. Customer surveys provide essential insights into your customer base, helping you make informed decisions and tailor your marketing strategies effectively. FAQs Why should I invest in customer surveys?

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Customer Surveys Response Rate FAQ Opt-out 65

chiefmartech

AUGUST 28, 2023

How does extent of usage or frequency of usage of a particular capability get factored into this? While “capabilities used” is a fuzzy measure of utilization, a more solid metric is frequency of use by the number of users who have a license/seat for that app. Now, I confess, I find this a rather dubious measurement.

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

Martech

AUGUST 31, 2023

If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. However, not all checklists are comprehensive enough to really help. Need help with your email marketing program? Having an effective email marketing program has never been more crucial.

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Email Marketing Deliverability Copywriting CAN-SPAM 111

Salesforce Marketing Cloud

JUNE 2, 2022

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. Einstein: Einstein Engagement Frequency “What-If” analyzer. Are you concerned about your customers feeling email fatigue from too many messages?

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Marketing AI Features Personalization Ad Frequency 98

Sana Commerce

FEBRUARY 22, 2024

This not only saves time but also reduces the risk of stockouts, helping maintain a seamless workflow and keeps customers happy. To encourage buyers to use their online platform, many B2B web stores offer discounts or incentives for subscribing, helping suppliers build closer relationships with buyers.

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. In the “Advanced Options” section, you can adjust the frequency of sending the reports, allowing you to send emails for specific time periods. The selected frequency also determines the data included in the report.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JULY 31, 2023

It may make sense to consider third-party software, ready-made to help you manage your accounts. We want to think about variables such as: Frequency. This may then govern which campaigns each list gets, the messaging and frequency. Ask yourself these five questions to assess if you are ready for an ABM solution. Email Marketing.

Account Based Marketing 91

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 91

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Since a quick uptick in volume may cause your messages to hit the spam folder, a ramp-up period will help you maximize campaign effectiveness.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Navigate the Channel

JANUARY 19, 2024

Also, consider the frequency of your posts. RELATED: 6 Ways to Always Have Social Media Content This level of interaction helps in building a loyal community that feels connected to you and your blog. This approach helps in building trust and credibility, making people more likely to visit and follow your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Digilant

NOVEMBER 8, 2023

In an ongoing effort to reframe premium experiences , AI is here to help. This will help advertisers uncover new audiences and create more curated and personalized ad creatives to speak directly to viewers. Frequency capping will be a major priority in 2024, especially as more brands turn to FAST channels to run campaigns.

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Advertisements Advertising Ad Frequency Classified Ads 59

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Focusing on use cases first is more helpful to your overall strategy. These solutions can help you capture attention, deliver tailored messages, and enhance customer relationships. But, no one is there yet.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131