Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Through market research, businesses can identify potential design elements and promotional strategies that resonate with their target audience.

Research 98

Research Service Product Planning 98

ANNUITAS

SEPTEMBER 7, 2021

To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Host focus groups, brainstorms, whiteboarding sessions, or whatever else is necessary to really understand what information is making an impact on conversations with prospects, and what information is just adding noise.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Host focus groups, brainstorms, whiteboarding sessions, or whatever else is necessary to really understand what information is making an impact on conversations with prospects, and what information is just adding noise.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Unlocks the potential of new technologies: The rise of Generative AI (GenAI) presents exciting possibilities for content creation and marketing.

CMO 57

CMO Enterprise Management Planning Work Management 57

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. how you present your product’s messaging in an initial product demonstration). Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

Hubspot

JULY 6, 2021

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Well, one of the only ways to measure brand salience is through surveys and focus groups. Unfortunately, it's not a mathematical metric that is easily measured.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. This can help you tailor your messaging to fit the company’s culture and present your solution in a way that will most likely resonate with decision-makers. What are AI personality profiling tools?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). Types of Website Navigation Links There are many different possible approaches to the design and presentation of your navigation links. Use focus groups and surveys to improve user experience.

SEO 64

SEO Practices Best Practices Lead Ranking 64

Liveintent

FEBRUARY 14, 2023

Email alerts and newsletters present valuable opportunities for publishers and brands to connect directly with their customers, improve those relationships, and drive loyalty by delivering the right content. Let’s take a closer look. The post How to keep your content strategy flexible and agile appeared first on LiveIntent Blog.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Martech Advisor

JANUARY 27, 2020

Learn More: Five Ways of Presenting Great Content. Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Biznology

JUNE 9, 2020

A lot of people have developed some strong opinions on present issues, as well as changed attitudes towards other people and brands as a consequence of their responses. Another amazing way is presenting personal stories from the CEO, your employees etc. They will appreciate the effort!

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. Surveys rely on strong recall skills, which may be challenging for those with ADHD.

Research 52

Research Design Peer-to-peer Ethics 52

Choozle

APRIL 9, 2024

Use inclusive language in meetings, emails, presentations, and informal conversations. We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Lead by Example: Be mindful of your language in everyday interactions.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Ranking 65

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Damn, Daniel!

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Convince & Convert

JULY 24, 2019

What is the overall desired outcome of being present on this platform? It’s a highly targeted, nearly free focus group. Social Media Channel Strategy Example (and Downloadable Template). Here’s how it looks in chart form. Download this Social Media Channel Strategy Template. Channel Goals. Channel Objectives.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Start keeping score of your brand’s social media performance The vast amount of social data available today presents an opportunity for business leaders to make informed decisions and deliver on key company priorities.

Social Media 79

Social Media Media Customer Satisfaction Lead Ranking 79

Hubspot

APRIL 4, 2023

I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. I conducted several focus groups to gather feedback from employees about their experience working for the company. For instance: "One area that comes to mind is the emergence of AI.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Hubspot

JUNE 1, 2018

Marketing is present in all stages of the business, beginning to end. They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. It builds your credibility, increasing trust in whatever you present or suggest as a next step or action item. Image attribution: Omar Lopez. Image attribution: Robert Bye.

Research 105

Research Content Marketing Paid Search Agency Content 105

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Sprout Social

FEBRUARY 8, 2021

The analysis is then presented to the relevant departments to help them move onto the next stage. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track. This is a common collection method for online retailers.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Heinz Marketing

APRIL 8, 2022

While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Often, it’s better to capture the power of a small but focused group to tackle specific problems. So, why not let them turn to your community? The Value of Community Learning.

Communities 107

Communities B2B CMO Paid Search Agency 107

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Convince & Convert

MARCH 8, 2017

What is the overall desired outcome of being present on this platform? It’s a highly targeted, nearly free focus group. Social Media Channel Strategy Example (and Downloadable Template). Here’s how it looks in chart form. Download this Social Media Channel Strategy Template. Objectives.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group.

Practices 104

Practices Marketing & Strategy Marketing Strategy Examples 104

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. This feedback will help you create sales support materials and other sales enablement collateral that reps will be more likely to use.

Tips 52

Tips Content Work Management Touchpoints 52

Sprout Social

APRIL 25, 2024

It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. Social media market research worksheet We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group. Download the template 5.

Work Management 52

Work Management Marketing Management Budget Programs Marketing AI 52

Hubspot

JANUARY 31, 2019

Immersion Neuroscience’s findings suggest that knowing what the brain actually resonates with is much more important than what people say they like, especially when you test ideas in focus groups -- participants are prone to shielding their true opinions due to groupthink and the urge to please authority figures.

Lead Ranking 100

Lead Ranking Lead Scoring Paid Search Agency Marketing Analytics Tools 100

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Getting buy-in requires sitting down with as many stakeholders as possible and building trust in your strategy by actively listening and iterating while staying true to your long-term ambition.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Eric Mower + Associates

JANUARY 18, 2019

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. By uncovering and leveraging insights from this member-driven feedback, an association can shape present and future offerings to its members.

Opinions 82

Opinions Focus Group Consulting Trends 82

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Make sure your social media team knows what matters to the business so they can mine and present insights to your leadership that will fuel your strategy. Why is social media intelligence different? Create a data dashboard.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116