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Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Neither approach works.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Neither approach works.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Then, you can improve your website based both on hard numbers and users’ experiences and opinions. For instance, in our case study of AdamEnfroy.com , we present subjective feedback in addition to quantitative data: See more examples of OptinMonster’s case study research. These groups usually involve sample sizes of 6-10 people.

Research 101
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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112
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Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.