Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Unlocks the potential of new technologies: The rise of Generative AI (GenAI) presents exciting possibilities for content creation and marketing.

CMO 83

CMO Enterprise Management Planning Work Management 83

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Hubspot

JULY 6, 2021

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Well, one of the only ways to measure brand salience is through surveys and focus groups. Brand salience is rather conceptual in nature. So, what do brands do?

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 136

Focus Group Research Sample Ad Frequency 136

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. how you present your product’s messaging in an initial product demonstration). Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. This can help you tailor your messaging to fit the company’s culture and present your solution in a way that will most likely resonate with decision-makers. What are AI personality profiling tools?

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing AI Profiling Personalization 119

Martech Advisor

JANUARY 27, 2020

Learn More: Five Ways of Presenting Great Content. Conduct a survey. Customer feedback is always a gift, and surveys are a great way to collect it. You can conduct a survey of existing customers or recruit people who match your target audience to provide input. Hold focus groups.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences.

Business 112

Business Analysis Work Management Forecasting 112

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The analysis is then presented to the relevant departments to help them move onto the next stage.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Salesforce Marketing Cloud

JULY 26, 2023

Surveys rely on strong recall skills, which may be challenging for those with ADHD. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Neurodiverse employees offered ideas in an unstructured way, which felt more natural to many than forms or surveys.

Research 52

Research Design Peer-to-peer Ethics 52

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). Types of Website Navigation Links There are many different possible approaches to the design and presentation of your navigation links. Use focus groups and surveys to improve user experience.

SEO 64

SEO Practices Best Practices Lead Ranking 64

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. It builds your credibility, increasing trust in whatever you present or suggest as a next step or action item. Image attribution: Omar Lopez. Recommended for you.

Research 105

Research Content Marketing Paid Search Agency Content 105

Choozle

APRIL 9, 2024

Use inclusive language in meetings, emails, presentations, and informal conversations. We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Lead by Example: Be mindful of your language in everyday interactions.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Hubspot

JUNE 1, 2018

Marketing is present in all stages of the business, beginning to end. They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Content Standard

MAY 22, 2019

Sometimes, a survey will offer the broad range of insights that can put you in the right direction. The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data. Narrow Down Your Research Methods.

Research 98

Research Sample Planning Brand Identity 98

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. This feedback will help you create sales support materials and other sales enablement collateral that reps will be more likely to use.

Tips 52

Tips Content Work Management Touchpoints 52

Tony Zambito

JANUARY 29, 2017

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Eric Mower + Associates

JANUARY 18, 2019

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. By uncovering and leveraging insights from this member-driven feedback, an association can shape present and future offerings to its members.

Opinions 82

Opinions Focus Group Consulting Trends 82

Unbounce

JUNE 17, 2021

It can also be the assumption that your future self will have the same wants as your present self. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Projection bias assumes other people have the same beliefs, attitudes, and thought patterns as you do.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Hubspot

NOVEMBER 23, 2020

Buying patterns are present in all of these types of consumer behavior, but they’re most prevalent and predictable through routine purchases. Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? Limited decision-making purchases (e.g. a new car).

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

APRIL 4, 2023

I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. I conducted several focus groups to gather feedback from employees about their experience working for the company. For instance: "One area that comes to mind is the emergence of AI.

Consulting 66

Consulting Sample Work Management Marketing AI 66

SpotMe Blog

AUGUST 30, 2021

In a survey , 34% of event planners reported that increased attendance was the most positive result of pivoting to virtual events. . It can also have UX benefits during presentations, keynote speeches, as it’s often easier to read subtitles than to split your attention between the presenter and a translator. . Focus groups.

Planning 52

Planning Work Management Marketing Management Conference 52

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks. Aston Martin hasn’t advertised in years. How’s that possible? That’s how.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Good psychographic segmentation gives companies an idea of how to present offers. Customer survey results. Instead, focus on the similarities that you find.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

KoMarketing Associates

MARCH 15, 2016

If you aren’t sure where to start, it might be worth doing a focus group to see what related interests are or to get a good idea of what appeals to your audience based on their online behavior. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

APRIL 7, 2023

You can gather information through surveys, focus groups, and interviews. Templates Creating resumes, cover letters, business cards, presentations, and more is much simpler with a template. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Tony Zambito

JULY 6, 2011

  Flash forward to the present day nine years later, I believe that buyer personas in general and as a marketing and sales process is at a critical juncture needing significant change.    This holds true for surveying methods associated with traditional market research, customer surveys, and focus group methods. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Hubspot

JUNE 8, 2020

Product presentations and demos. Customer surveys and feedback opportunities. Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content. Sales collateral for the Decision Stage includes: Pricing guides. Sales call scripts and email templates.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

SmartBug Media

AUGUST 1, 2019

This might take the form of a focus group or one-on-one interviews. Conduct a survey using SurveyMonkey or another tool. It's time to present your findings and take action. Oftentimes, you get the best feedback by using this tactic because you’re going straight to the source. Put Your Research into Action.

Research 81

Research Process Planning Marketing Budget Creation 81

Hubspot

DECEMBER 10, 2018

Additionally, designing artwork online might provide you with the opportunity to express yourself in a unique way, which could appeal to you if you tend to avoid expressing yourself in large groups. Market Research Analyst. Web Copywriter. A web copywriter is often required to write more technically, and less creatively, than a blogger.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Tony Zambito

MARCH 25, 2011

Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The second challenge can be termed "proliferation" in the sense that market research has become big business.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

MAY 11, 2010

  Amounting to as perhaps Aristotle might say if he were present today – a new means for people to achieve goals.    Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few. 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101