Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. What is the overall desired outcome of being present on this platform?

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. What is the overall desired outcome of being present on this platform?

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

seo.co

MAY 11, 2021

Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights. Good psychographic segmentation gives companies an idea of how to present offers. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Unbounce

JUNE 17, 2021

It can also be the assumption that your future self will have the same wants as your present self. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Projection bias assumes other people have the same beliefs, attitudes, and thought patterns as you do. Not you, I’m sure.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

JULY 6, 2011

  Flash forward to the present day nine years later, I believe that buyer personas in general and as a marketing and sales process is at a critical juncture needing significant change.    This holds true for surveying methods associated with traditional market research, customer surveys, and focus group methods. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Outgrow

AUGUST 17, 2022

Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. Where do your customers presently live? Focus group testing. What’s their annual income?

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40