Content Marketing Institute

DECEMBER 19, 2018

The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram. Fans of the Cartoon Network show Rick and Morty know the story: Last year, an episode of the series referenced a limited-edition Szechuan sauce made by McDonald’s in 1998 to promote the movie Mulan. Register by Dec.

Sample 88

Sample B2B Marketing Planning Content Marketing 88

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. Source: Facebook. By the time the call ended, Facebook's stock price dropping over 23% by the time the call ended. Most People Aren't Surprised by Facebook's Slowed Growth -- and Think the Company Will Recover. Sample size: 695.

Facebook 50

Facebook Sample Privacy Correlation 50

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Unbounce

JUNE 28, 2022

Instagram, Facebook, and Pinterest all offer in-app shopping experiences. Ask your marketing team which social networks bring the most cash flow and where your posts get the most engagement. According to Facebook Insights, 81% of shoppers research products on Instagram and Facebook before purchasing.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 110

Analytics Enterprise Management Work Management Business 110

ClearVoice

SEPTEMBER 15, 2023

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S. presidential election. and Canada.

Social Media 59

Social Media Peer-to-peer CAN-SPAM Media 59

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Learn more here.

Campaigns 140

Campaigns Examples Design Planning 140

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Social is one (crucial) lever in an integrated marketing strategy, so consumers may also learn about your brand in another channel and decide to turn to social for some quick product research. Social commerce , on the other hand, is the next frontier.

Buy 142

Buy Brand Identity Branding eCommerce 142

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Sprout Social

SEPTEMBER 24, 2020

Despite the shift in usage, it’s still a major network for finding new jobs and job candidates. Having a fully filled out profile helps with recruitment efforts, especially if you’re using the network to make new connections. This is not Facebook or Instagram. There are over 20 million open jobs on the network right now.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. 5) Facebook & Slack groups. Private Blog Networks (PBNs) – This is a black hat link-building technique that involves building a network of websites specifically created to link out to other websites.

Link Building 106

Link Building Work Management Marketing Management Service 106

NuSpark Consulting

SEPTEMBER 28, 2011

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

NuSpark Consulting

MARCH 30, 2016

In fact, research has proven this to be true. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. Example of a geofence.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Lead generation. Competitive analysis. Customer service.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? And when she thinks back on most of her work over the past five years, she says she’s found them by searching keywords on Facebook and Twitter: Subscribe to Facebook groups, e-newsletters and listserves — yes they are still a thing! Stay active within the community.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

The Lead Agency

OCTOBER 30, 2017

So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. Research your Competition. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Show off your employees. Your employees are important to you.

Social Media 74

Social Media Practices Media Allocation 74

MKT1

OCTOBER 24, 2023

To determine if you should double down on this market or segment, make sure you have similar or higher conversion rates throughout the funnel (even though the sample size might be small). This research helps inform your positioning, audience segmentation, channel selection, and campaign planning. They are that critical to your success.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

nDash

AUGUST 16, 2021

If I had a nickel for each time I saw a content writer on TikTok, Facebook, or other massive platforms talk about quitting their jobs and earning high six-figures monthly from home with little context how I’d be a rich girl and stop content writing forever. Start writing samples. COVID-19 has glamorized working from home.

Content 52

Content Ideal Customer Profiles Opt-out Copywriting 52

Sprout Social

MARCH 24, 2020

To wrap things up, let’s look into some sample scenarios where SWOT analysis would be particularly useful. That said, figuring out whether the initial investment makes sense requires some serious research. Here’s a sample SWOT analysis as it pertains to exploring a new network (for this example, we’ll use TikTok).

SWOT 86

SWOT Paid Content Analysis Social Media 86

Convince & Convert

JULY 17, 2015

What’s not to like about using other people’s networks to attract new clients and users? The most common way to build affiliate networks is to use discount sites. The best way for you to build your affiliate network is to find sites that put their content first. Use research tools to scout for vertical bloggers.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

Digital B2B Marketing

APRIL 4, 2013

However, if you don’t question what you see, read or hear, you will fall prey to new “research” or the bevy of experts peddling “solutions” that benefit them more than you. Question Research. If new research says B2B buyers rely on social media, dig into the survey. Question Networks and Publishers.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Conductor

DECEMBER 21, 2021

According to ABI research, more than 120,000 stores will use AR in 2022, and top eCommerce platform Shopify is helping retailers create or improve their AR capabilities. Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Buffer

MAY 6, 2019

We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Hubspot

AUGUST 21, 2023

I work with companies like Facebook and Google to help promote their college recruitment events." Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. I took a look at your business and noticed that [personalized comment based on research].

Template 69

Template Work Management Case Studies Case Study 69

Convert

JANUARY 16, 2023

Their strategy resulted in 300% growth and cutting their Facebook budget in half. For example, if you are planning to hire a copywriter to help you launch a Facebook Ad campaign, you could look at click-through rates, engagements, and shares. Ask Your Network for Recommendations. They pull off results instantly in numbers.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Sprout Social

OCTOBER 19, 2023

Reputation monitoring should be integrated into your marketing stack, plain and sample. There’s such a wide variety of networks to monitor This bears repeating! Tracking social platforms like Instagram, TikTok and Facebook is just the beginning. However, no brand should invest in a tool “just because.”

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Porch Group Media

APRIL 2, 2019

More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. In another survey from Curalate, 52 percent of respondents discovered a new retail product on Facebook that they were interested in buying.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

Hubspot

APRIL 23, 2020

As we brainstormed how to start our research, we had a few inputs to work with. With the combination of 1) a target audience, 2) an understanding of high-performing content types, 3) timing, and 4) our additional user research, we wanted to create a remarkable go-to resource for marketing managers building their strategies for the year.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Hubspot

DECEMBER 16, 2011

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. And of course, the marketing takeaway from all this heatmap research.

Social Media 28

Social Media Research Media Dwell 28

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

ClearVoice

MAY 30, 2019

Influencers say that the current algorithm changes at Facebook, Pinterest and IG have turned their careers into a game of “The Floor is Lava.” The Logic: You’re in a professional networking group — you’re just networking! The Shift: Do thorough research on the client/publication/brand of your acquaintance.

Cold Calling 77

Cold Calling Peer-to-peer Skype Content 77

Unbounce

JUNE 24, 2020

This technology replicates neural networks (not necessarily human ones) to perform highly sophisticated cognitive tasks. AI researchers typically take this one step further, though. ” Teams across the world are working on AGI, but the closest to a consensus from researchers is that we might see it sometime within our lifetime.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145