Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No.

CTR 50

CTR Features Organization SERP 50

Moz

FEBRUARY 9, 2021

For example, in my current job, I’m focused on creating content for retail store owners and others in the brick and mortar retail industry. To use the same keyword example, if I Google “types of visual merchandising,” the top-ranking articles contain lists. It isn’t an SEO-focused content brief without a query target!

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Features 28

Features Google CTR SERP 28

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 17, 2018

In other words, Quora has done all the work for Google already -- all you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google's search engine results pages (SERPs). It all depends on how much time the user spends on Quora.

Ad Exchange 78

Ad Exchange Lead Scoring Lead Ranking Work Management 78

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Image source: HubSpot.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Hubspot

FEBRUARY 18, 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus?

Tactics 28

Tactics SEO SERP Keywords 28

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 1, 2016

It just means you want to pick your spots. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). your URL, title tag, and meta description) appear in the search results, so are critical to getting the click. How and When to Use SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. so unless you're seeing changes take place in the top three spots, there's nothing to get too bent out of shape over.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 24, 2020

The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. Consider a backlink from a reputable site that leads to a page on your site, which we’ll call URL A. URL Specifics. You amend the URL again: [link].

SEO 100

SEO Lead Ranking SERP Enterprise Management 100

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. How to Detect Keyword Cannibalization. First, take a look at the content on each page. Worth noting?

Keywords 100

Keywords Lead Scoring Lead Ranking SERP 100

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Here’s what they are, in a nutshell, along with examples: Featured snippet. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

MARCH 16, 2021

To consider the importance of visual search in 2021, let's start with an example. In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. that will automatically generate an image sitemap once you input a URL.

SEO 101

SEO Practices Best Practices Lead Scoring 101

Hubspot

APRIL 25, 2017

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? For example: According to Medium, posts with an average read time of seven minutes captured the most attention. It's the short description you see on a SERP to "preview" what the page is about.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

SmartBug Media

MARCH 18, 2020

In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). They are add-ons to your search ads on Google SERPs (Search Engine Results Pages). Bid Adjustments: There are a number of spots that allow the advertiser to adjust bids based on performance.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

APRIL 30, 2018

For example, “We appreciate your feedback on [product/service] in [city, state]. Optimize URL, Title Tags, Headers, Meta Description, and Content. Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body.

SEO 101

SEO De-duplication Work Management Aggregators 101

Optinmonster

DECEMBER 2, 2019

75% of users don’t even scroll past the first page of the SERPs (search engine results pages). These factors include SEO elements on your website like keywords, meta description, alt text, URL structure, and more. spots higher in search engine results. Getting to the top of search engine results can be difficult though.

Statistics 78

Statistics Paid Content Traffic SEO 78

Hubspot

JUNE 5, 2012

For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Perhaps the best way to understand the way Google sees your site is to ask Google. 2) Screaming Frog SEO Spider.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

MARCH 16, 2023

Read these LinkedIn hacks so you can join the party, get spotted by your desired contacts, attract work or grow a following to 13,000+ people in a year. Personalize your URL. But first, you need to personalize your URL. Click “Edit public profile & URL.” Click the little pencil to edit the URL.

Linkedin 86

Linkedin Ideal Customer Profiles Banners Profiling 86

Hubspot

OCTOBER 14, 2016

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. 12 Examples of Beautiful 'Contact Us' Page Design. 2) Use the right tools.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Convert

MARCH 21, 2023

Click maps, for example, look like this: But that’s only one type of heatmap used in user research. For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. But this isn’t always the case. That’s where feedback, polls, and interviews come in.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

JULY 24, 2014

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Create pages that contain relevant keywords in the URL.

SEO 28

SEO SERP Domain Keywords 28

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new. It's a total pain.

Tips 28

Tips Content SERP Viral Marketing 28

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet. Paid search.

Paid Content 103

Paid Content Promotion Paid Search Agency Budget Programs 103

Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title. The number of external links to that URL.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

Hubspot

JANUARY 20, 2016

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. Rick Santorum has a whole campaign team at his disposal to fix his Google problem, not to mention spots on Mashable and Search Engine Land in the past 48 hours that address his issue specifically. You'll quickly be caught up to speed.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Content Marketing Institute

JANUARY 24, 2018

Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through. Page URLs are a mile long. 1 organically is no longer the top result seen by searchers because of design changes to Google’s search engine results pages ( SERPs ).

SEO 110

SEO Lead Scoring Lead Ranking Marketing & Strategy 110

Single Grain

JUNE 10, 2021

You can spot viral content, see the performance of just-released content, and filter the top content based on any geographic location. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. BuzzSumo lets you search by domain to uncover the top content of your competitors.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 According to this study, more than half of all clicks go to the top link on Google, and almost 90% go to the first five spots.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100