Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. In the example, the pillar topic would be content marketing strategy.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. For example, SEO.

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Keywords SEO Long Tail Marketing Tips 40

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce".

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Tagging eCommerce Classified Ads Long Tail Marketing 96

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Here’s an example of an email he sent. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first.

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Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. 1 spot as the most desirable and profitable area on the SERPs.

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CTR Features Organization SERP 50

Moz

FEBRUARY 24, 2021

For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

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Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? It should be fairly general; for example, in September 2017, “40 Sales Interview Questions to Recruit the Best Reps in 2017” ranked #2 for “sales interview questions.”. Delete Columns D-K.

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Lead Scoring Lead Ranking CTR SEO 77

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. If you deliver dramatically better engagement than your competitors,” he explained, “they will be hard-pressed to catch up with you in SERP.”

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". these features aren't going away, and they can steal traffic from everyone on the SERP. But this misses the bigger picture you should be exploring. How to Win at The New Zero-Click Game.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

NOVEMBER 4, 2010

For example, if you sell tennis shoes and have a selection specifically for clay court surfaces you would want your page URL to read: [link]. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Consider this example: The corrugated box industry has traditionally been limited to localized geographic areas due to shipping costs associated with shipping their bulky products.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. This point is best illustrated with an example. Connect with HubSpot : 7 Signs Your SEO Sucks, and How To Fix It.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. HubSpot has also found similar results, with some variation based on blogging goals.

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Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

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Keywords Inbound Marketing Optimization SEO 65

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

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PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Here are some examples of outdated SEO tactics in 2019: Content Machines. That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. For example, “pizza” sounds good. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

DECEMBER 12, 2011

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links). Domain - The main web address of your site (example: www.yoursite.com). Directory and Dmoz.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JANUARY 15, 2013

For anyone who stays up to date on social media and search engine news, this might sound remarkably similar to what Google tried to do with the invention of Google+, and its eventual incorporation of Google+ updates into the SERPs. The problem is, there wasn't, and still isn't, widespread 1) adoption, and 2) usage of Google+.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Replace any examples/case studies with new, current ones. For example, because we update all posts to include new examples, most list posts consist of almost entirely new copy.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. For our recent webinar with Salesforce , for example, we decided that we wanted to select social media as the overarching theme (who doesn't love to talk about social media?) Continuing with our Guinness World Record example, we knew we needed 10,000 attendees to break the record.

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Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results.

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Traffic Hubspot Lead Ranking SERP 73