Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. Woocommerce.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

seo.co

OCTOBER 27, 2020

Source: Hubspot. There are two main factors that supposedly influence the Google Sandbox penalty: The active age of the domain. Most notably, only relatively new domains are affected by the Google Sandbox. For example, Rand Fishkin of Moz fame claims that SEOmoz was a veritable victim of the Google Sandbox.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. For example, a keyword can have 100 MSV in the U.S., Number of referring domains — These are websites that do the backlinking.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

SmartBug Media

OCTOBER 12, 2020

Has your CEO ever typed a question or product into Google, and your competitor is the top of the search engine results page (SERP), and then you receive an email asking “Why aren’t we first on the list?” Do you want to become an industry leader for your segment? Do you want your sales team to be able to prospect faster and more efficiently?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. For example, if someone searches for ‘ best WordPress plug-ins’ the results in the top 10 will include ‘listicles’.

Google 52

Google SERP Keywords Domain 52

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? For example, let's say you create a persona called "Enterprise Ernie." At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

seo.co

OCTOBER 6, 2021

See Trello’s ad as an example: (Image Source: Trello ). This is a fine example of copywriting, but it doesn’t have enough meat to be qualified as “content” in this sense. For example, title tags, header tags, a meta description, and visual elements should all be included. Offsite Content. Offsite content has two main purposes.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. There are essentially three choices for setting up your international domain architecture: 1. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. Number of inbound linking domains. To improve domain authority. Ask yourself, "Is this site converting a reasonable amount of traffic? Bounce rate.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

MAY 27, 2020

If you're just getting started, here are five examples of measurable goals you can set: Get X referral visits from your guest posts OR Increase referral traffic by X% from your guest posts. Improve your SEO performance or SERP visibility by X%. Get X clients from your guest posts OR Increase clients from your guest posts by X%.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Strategic-IC

JUNE 25, 2019

Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. For example, HubSpot enables you to plan, create, publish, and measure your results in one place. Related: 5. Increase Content Engagement with Video.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” For example, when we search for “search engines” worldwide, we see Google at the top of the list. HubSpot Sidekick. What is it? What is it? :

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Lack of referring domain growth. Non-optimized URLs.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

MAY 30, 2019

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. It's critical that the domain in your display URL be the same as the domain in your destination URL.

PPC 101

PPC Template Work Management Marketing Management 101

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

NOVEMBER 20, 2018

Anchor text is the clickable, hyperlinked text on a website that links to other web pages on or off that domain. An example of anchor text is the following link to HubSpot’s homepage. Anchor Text Examples. What Is Anchor Text? It tells search engines and users what the hyperlinked page is about. Partial-match.

Lead Scoring 73

Lead Scoring Lead Ranking Domain Keywords 73

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Online Marketing Examples.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

NOVEMBER 28, 2018

The IP address for HubSpot is 104.16.249.5. While you can access a website using its IP address, most internet users prefer to use domain names or by going through search engines. Developers call this plan a wireframe or sitemap (not to be confused with sitemap.XML , which is a file that helps SERPs crawl and find your site).

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Hubspot

APRIL 2, 2018

For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. This will cue Google to pay extra attention your domain as you add content to your primary topics. People Often Ask: What is domain authority in SEO?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. When pitching a blog with a guest article, the best practice is to include examples of your work. Check the traffic and domain rating. We started Chanty from scratch.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. Below is an example of what the Tom Cruise knowledge graph panel looks like on Google. Really small. Both had fewer than five employees. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

seo.co

JUNE 4, 2021

For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. However, you can’t afford to take any chances that might get your entire domain name blacklisted from the search engines.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

NOVEMBER 14, 2018

Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry. For Nerdwallet, creating a high volume of great content over the past seven years was only possible if they were sure the content they produced would eventually rank at the top of SERPs.

Startups 69

Startups Google Press Domain 69

Hubspot

JANUARY 20, 2020

Becker advises you start your keyword research with competitive analysis, which allows you to see what similar domains are ranking for that you're not. these features aren't going away, and they can steal traffic from everyone on the SERP. Keyword Research is All About Telling a Story. Let's start with the basics. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 26, 2014

If you happen to have really strong domain authority -- strong enough that it can rival LinkedIn -- your content could still get some visibility. Let''s take, for example, YouTube, which is a comparatively high value domain. Alright, so what should I do? SEO content creation Social Media'

Linkedin 28

Linkedin Domain SERP Content 28

Hubspot

MARCH 5, 2015

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. For example, influencing page and domain authority is like steering an ocean liner: It’s doable, provided you’re not in a hurry. placement on SERP) whereas company blogs tend to rank around 7.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Hubspot

JULY 20, 2012

For example, let's say I link to a site about men's clothing in New York. That's a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs -- we create lots of content and our domain isn't brand spankin' new. Learning From This Story.

Marketing Websites 28

Marketing Websites SIC SERP Domain 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. For example, an educational PDF about an industry concept would be appropriate for a top-of-the-funnel offer, while a coupon or a demo would be at the bottom of the funnel.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

OCTOBER 18, 2012

By "not consider," I mean that by putting these links into the tool, you'll tell Google, "Hey, I know this is a sketchy link and I wish it wasn't linking to me, can you please not ding me for it when you're figuring out where to rank me in the SERPs? If you'd like to disavow an entire domain, you can do that. That would be amazing !".

Google 28

Google Tools SERP Domain 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137