Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s CTR?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Hubspot

MAY 30, 2019

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR).

PPC 101

PPC Template Work Management Marketing Management 101

seo.co

OCTOBER 27, 2020

Source: Hubspot. For example, according to Google’s John Mueller , “it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately. For example, Rand Fishkin of Moz fame claims that SEOmoz was a veritable victim of the Google Sandbox. So where does the truth lie?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? For example, the search query "Can you get driver's license renewed for someone else?" An SEO friendly FAQ page can be a great way to increase your rankings and CTR.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? It should be fairly general; for example, in September 2017, “40 Sales Interview Questions to Recruit the Best Reps in 2017” ranked #2 for “sales interview questions.”. Delete Columns D-K.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid. Bid Adjustments.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Features 28

Features Google CTR SERP 28

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JUNE 26, 2020

Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. To clarify, we'll consider an example: Let's say you're advertising social media analytics software for agencies. This results in a loss of ROI and CTR. The answer? Negative keywords.

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. Your valuable, shareable insights can attract backlinks.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Check out this page for more information.). Want more tips?

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

MARCH 20, 2018

For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. For example, if your Mexican subdomain is mx.domain.com, the meta tags you add to each blog post belonging to this subdomain will be in order to designate your web page as meant for Spanish speakers in Mexico. A Country Subdomain Before the gTLD.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

SnapApp

APRIL 4, 2018

For example, the average deal size may be low due to heavy and unnecessary discounting. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . CTR, Unique CTOR, Forwards/Shares and links clicked on. Kyle G Bradley. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. For example, an educational PDF about an industry concept would be appropriate for a top-of-the-funnel offer, while a coupon or a demo would be at the bottom of the funnel.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 18, 2015

For example, a page about Nintendo should include the word Nintendo more frequently than the words Mario and Luigi, but Mario and Luigi should (probably) appear on the page because they are related to the topic of the page. You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. based on data that's right under your nose. Organic Search Impressions.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. For example, “pizza” sounds good. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results. Our New Editorial Strategy.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

JANUARY 24, 2020

.” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Also, moving up a single position in Google increases relative CTR by 30.8%. Organic CTR. In 2019, the first five organic results in Google received 67.60% of all clicks , with the first position alone getting 31.7%.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JULY 31, 2023

Here are a few examples of local jargon and cultural icons that you could include in ad copy: Local jargon: This could include slang terms, catchphrases or other expressions that are commonly used in the local area. For example, if you’re advertising a hotel in New York City, you could use the Statue of Liberty or Times Square.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Hubspot

FEBRUARY 25, 2014

Here''s an example of what this might look like: Once you''ve completed this process for all of your pages -- or at least the most important ones if you have a ton of pages -- you can jump into your site to start adding keywords. Add another column in your spreadsheet to add more specific keywords that you want to add to that page.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) This will help Google use that data and display it in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

SmartBug Media

MARCH 18, 2020

CTR : CTR stands for click-through rate. CTR relies on the two previous key performance indicators—clicks and impressions. They are add-ons to your search ads on Google SERPs (Search Engine Results Pages). HubSpot is one of our favorites and is a highly useful tool for tracking leads.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

APRIL 25, 2017

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? For example: According to Medium, posts with an average read time of seven minutes captured the most attention. It's the short description you see on a SERP to "preview" what the page is about.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. How to Detect Keyword Cannibalization. First, take a look at the content on each page. Worth noting?

Keywords 98

Keywords Lead Scoring Lead Ranking SERP 98

Single Grain

MARCH 4, 2022

For example, if you are a SaaS business, you should look for an agency with several reputed SaaS clients. Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JUNE 5, 2012

For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. If you're not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve -- just don't expect them to reveal all their secrets. 5) HubSpot's Page Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. BrandpointHUB is the perfect example.). CTR: Clickthrough Rate. So, clicks / impressions = CTR. B2B: Business-to-Business.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118