Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. The End of Technical SEO: How Google’s AI Forces SEO Strategies to Be More Human.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. As you might already know, there are few quick fixes in the world of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

FEBRUARY 4, 2020

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. How You Calculate SEO Share of Voice. How to Use SEO Share of Voice to Improve Your Marketing. You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. For example, if your website isn’t performing well, your top priority might be to consolidate webpages and eliminate content that’s no longer relevant. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before.

Hubspot 74

Hubspot Traffic SERP Template 74

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Take, for example, a term like “form builder.”. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Ranking Lead Scoring Enterprise Management 60

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? With this strategy, you can, for example, see how a blog post or a social media campaign impacted sales or which campaign drove the most revenue. . When it comes to HubSpot, they support two types of multi-touch attribution reports: . Why is Hubspot Renowned for attribution reporting.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Types of SEO Data. 900 MSV worldwide.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Be Aware of Site Structure and Technical SEO Best Practices. Update Old Content. Apply the Skyscraper Method.

SEO 87

SEO Tips SERP Content 87

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Marketing Insider Group

SEPTEMBER 28, 2021

6 kinds of action words you should include in your content (with examples). If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Here are some examples in different tenses: Image Source. Consider this example: “Don’t miss another.” Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). For example, in March 2020, Google announced that websites will be penalized if they FAQ markup the same question and answer on different pages. Here is a Google example of a FAQ schema markup.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. For the SEOs who have been in the game for a while though, we already know this. For the SEOs who have been in the game for a while though, we already know this.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

DECEMBER 20, 2019

The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. To illustrate how hreflang works, let's consider an example. When you're optimizing your content for search engines, it's important to do everything you can to rank on the SERPs.

Tagging 93

Tagging SEO Sample Content 93

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. What is SEO? Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. Why is SEO Important?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. While HubSpot's "What Is Marketing? FAQ]" piece needs to be compelling -- and follow other SEO tactics -- to land on page one of Google, it will never reach its desired audience with the wrong title. Website title examples.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Let's take a look at several UX SEO best practices. Augmented Reality. times longer on a webpage.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

SmartBug Media

AUGUST 27, 2021

Finally, at the end sits paid search and all of our SEO efforts.”. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use HubSpot Ads Software to make reporting easy. Use SEO and SEM strategies to compete for rankings.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Moz

FEBRUARY 24, 2021

For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. Zoomers working as SEOs.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place. The difficulty with this, however, is that SEO is always changing.

SEO 48

SEO Paid Search Agency Trends SERP 48

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. And do you know what goes hand-in-hand with SEO? And do you know what goes hand-in-hand with SEO? For example, SEO.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

NOVEMBER 11, 2019

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Renderability Checklist.

SEO 61

SEO SERP Case Studies Click Rate 61

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.".

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Ranking 95

Navigate the Channel

JUNE 19, 2023

Our example is both. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Velocity Partners

FEBRUARY 20, 2024

Honing SEO skills. We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79