Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. If you deliver dramatically better engagement than your competitors,” he explained, “they will be hard-pressed to catch up with you in SERP.”

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

APRIL 17, 2014

For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). Figure Out the Best Times to Post.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). Consider the example displayed below.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. For example, an educational PDF about an industry concept would be appropriate for a top-of-the-funnel offer, while a coupon or a demo would be at the bottom of the funnel.

PPC 28

PPC Template Work Management Marketing Management 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. For example, the average deal size may be low due to heavy and unnecessary discounting. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Overall conversion rates are not very meaningful. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. Example: Optimizing a Holiday PPC Campaign in Action. It seems like just about everyone is rushing around this time of year.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Ranking 28

Lead Ranking Lead Scoring Generation Leads 28

Hubspot

DECEMBER 17, 2013

Posts that include this authorship information often benefit from better clickthrough rates, too -- probably because a pretty picture is impossible to resist. ;-). Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience -- and they factor it into their decision to surface content in the SERPs.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

FEBRUARY 25, 2014

Here''s an example of what this might look like: Once you''ve completed this process for all of your pages -- or at least the most important ones if you have a ton of pages -- you can jump into your site to start adding keywords. Add another column in your spreadsheet to add more specific keywords that you want to add to that page.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. If you went through that new social network evaluation I just linked you to and you think it's dumb, alright, I believe you. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. For example, Facebook currently has 79 percent of internet users, Snapchat has 229 million daily active users, and product videos can boost sales by 144 percent.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

MAY 1, 2015

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I divided all the posts into various categories by length and checked their SERPs. Use Real Examples. Add Visual Examples. Make "Boring" Content Interesting.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

SEPTEMBER 11, 2014

For example, I wrote an article called “ How to Predict Google’s Algorithm Changes. If you update your content frequently, the algorithm will favor your content in the SERPs. Make sure the content is compelling enough to maintain clickthroughs. What problems always need to be solved? This really works.

ROI 28

ROI SERP Content CMS Development 28

Hubspot

AUGUST 12, 2014

At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. A body: expands on every bullet, list item, step, and example in a logical order. 13 Stats That Will Spook Your Boss into Adopting Inbound Marketing.

Curation 28

Curation Template Stats Aggregators 28

Hubspot

APRIL 24, 2015

Did we include examples (real or hypothetical) to illustrate our points? Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Yet, are we still allowing the writer's individual writing personality to shine through?

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. BrandpointHUB is the perfect example.). CTR: Clickthrough Rate. For example, it could be revenue, conversions, CTR, or webinar registrants.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 9, 2013

or a more classic example, the Homer Simpson "D'OH!". In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Some research companies, for example, provide data and statistics for a fee. But how much worse is it when that "D'OH!" Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JANUARY 13, 2014

Not only does it enable you to respond to opportunities quickly -- like newsjacks, for example -- but it helps you recover from failures quickly, too. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. This post serves as a prime example. Dynamic Content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. That's a backlink. 1) The preview.

Link Building 75

Link Building Outreach Template Ad Building 75

Hubspot

JANUARY 20, 2016

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. The folks at Outbrain found that headlines with eight words had a 21% higher clickthrough rate than the average title.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. The folks at Outbrain found that headlines with eight words had a 21% higher clickthrough rate than the average title.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. This includes not just your typical list of the people you sell against, but also search competitors -- those who appear in SERPs for the terms for which you''d like to rank. expert answers?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

FEBRUARY 25, 2016

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change?

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28