Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Create an email template for reaching out to potential speakers for [Event].

Examples 77

Examples ROI Planning Work Management 77

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 56

Twitter Promotion Tips Television marketing 56

KoMarketing Associates

AUGUST 26, 2020

Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work. It’s not Twitter. Some of these guidelines may surprise some marketers. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Launch Marketing

JULY 19, 2023

Putting together brand identity guidelines , which spell out how visual elements of your brand is represented, ensures consistency and boosts recognition. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Community Events & Sponsorships. Strategic Partnerships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Litmus

OCTOBER 17, 2022

Follow Hannah on LinkedIn and Twitter. Guidelines to always keep in mind for email designers. For example, Litmus Experience (our event newsletter) was designed so that we can easily add an additional event, if needed. What guidelines should email designers always keep in mind? Tips for beginners.

Design 93

Design Practices Best Practices Newsletter 93

SocialPilot

APRIL 26, 2024

Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter. This way, you stay relevant and attractive to your audience.

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. Facebook, Amazon, Twitter, Snapchat and Pinterest).

Paid Content 127

Paid Content Tools Brand Identity Branding 127

KoMarketing Associates

APRIL 23, 2019

However, if they wanted to showcase their company culture a little bit more, they could create an Instagram account that shows their employees travel pics or photos of around the office and other company events. What Are Our Editorial Guidelines? This is KoMarketing’s strategy with their Instagram account. What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Event highlights : C-suite-level executives will want to see how people reacted to the day as a gauge for communications success. 1 month to listing day.

Marketing & Strategy 111

Marketing & Strategy Social Media Work Management Guidelines 111

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. For instance, strategies used by companies like Cisco and Oracle on Twitter, such as active participation in discussions on current events and live product demonstrations, could potentially be leveraged on Threads to boost engagement.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

ConvertKit

OCTOBER 6, 2020

These guidelines will help you grow your list without running into deliverability fallout from poor list collection methods. Physical signups (like at merch table, event, etc.). We’ll also give you some tactics to avoid when trying to boost your numbers. Ways you can grow your email list. Ways you shouldn’t grow your email list.

Deliverability 93

Deliverability Trade Show Landing Pages Guidelines 93

Contently

APRIL 4, 2019

Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. Here are a few guidelines to follow. Not sure if and how to proceed?

PR 167

PR Cable Press Paid Search Agency 167

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Now back to our story).

Twitter 100

Twitter PR Service Skype 100

KoMarketing Associates

DECEMBER 5, 2018

Here are some general guidelines and recommendations to consider across the different types of content marketing assets found in B2B websites. It’s a subjective guideline but worth revisiting on a case-by-base basis when considering implementation. Blog Posts and Articles. Lead Nurturing Assets. Organizational Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

AUGUST 18, 2020

Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work. It’s not Twitter. Some of these guidelines may surprise some marketers. It’s not Facebook.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. For example, the New York Times’ guidelines for journalists heavily emphasizes respect and objective reporting.

Social Media 120

Social Media Effectiveness Media Ethics 120

KoMarketing Associates

NOVEMBER 2, 2017

Industry Events. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Top Rank Marketing

JULY 7, 2023

Federal Trade Commission (FTC) has finalized an updated set of endorsement and testimonial guidelines for social media influencers and creators, and TermsFeed recently explored new disclosure best-practices and more. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 69

B2B Marketing B2B Planning Forecasting 69

Sprout Social

OCTOBER 5, 2020

The Chicago Bulls have close to six million fans on Instagram while the Miami Heat boast roughly five million followers on Twitter. Neistat, a vlogger in his own right, ended up Retweeting one of Thybulle’s vlogs to his two million Twitter followers because he was impressed with the athlete’s videography skills.

Generation 110

Generation Content Youtube User-Generated Content 110

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. Typically, defining your social media target audience is similar to drafting your company's buyer personas and will help you develop brand guidelines. On the other hand, Twitter appeals to younger audiences.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Seismic

OCTOBER 25, 2023

Today’s main stage content, impressive breakout speakers, and energizing community were the perfect way to wrap up this year’s event. They were joined by customers from OneStream and Salesloft who shared how to evaluate AI opportunities and risks, build company guidelines around AI usage, and how to shift strategies to integrate AI.

Marketing Analytics Tools 59

Marketing Analytics Tools Forecasting Organic Leads Sales Qualified Leads 59

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. 12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore.

Social Media 126

Social Media Social Marketing Examples Planning 126

Circle Studio

AUGUST 16, 2018

Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. Compared to Instagram and Twitter, Facebook is used more often on desktop computers. Twitter shares commonalities with Facebook and Instagram.

Social Media 94

Social Media Peer-to-peer B2B Thought Leadership Media 94

Hubspot

MARCH 31, 2020

There are so many rules and guidelines and so much planning and preparation involved. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. To learn more about Facebook’s contest rules, visit their Page Guidelines. How to Run a Contest on Twitter. Follow the Rules.

Social Media 101

Social Media Media Rules Guidelines 101

ClickZ

JULY 21, 2023

Walmart Open Call 2023 to accelerate growth with a $350 billion commitment towards ‘US Manufacturing’ The Open Call event provides small business owners and entrepreneurs with the opportunity to pitch their products to be sold on Walmart or Sam’s Club shelves or online. Join the conversation with us on LinkedIn and Twitter.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Litmus

MARCH 5, 2021

When looking for inspiration, keep your brand guidelines and brand voice top of mind. Plus, there are events and webinars that provide learning in a different setting for me. Carin follows fellow #EmailGeeks on Twitter: “My Twitter feed is like 75% email geeks. Does this work for your brand? Did it actually work?

Examples 105

Examples VALS Newsletter Communities 105

Brandpoint

OCTOBER 22, 2021

Lauren was gracious enough to answer a few of my pre-event questions about social media’s impact on brands and how humanizing your brand can make all the difference. Your brand personality should be a bit more structured, and have clear guidelines for how you approach typography, colors, language and so on.

Social Media 118

Social Media Media Brand Identity Branding 118

Biznology

DECEMBER 9, 2016

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Martech

JUNE 1, 2022

While the best strategies are always context-specific, there are general guidelines that can help with most audience development initiatives. For example, if you plan to use Twitter or Instagram, ensure you use the right hashtags and captions to reach the most people. High-impact audience development strategies.

Multi-Channel 112

Multi-Channel Ad Exchange Work Management Acquisitions 112

Optinmonster

MAY 16, 2023

The assessment criteria outlined in Google’s Quality Rater Guidelines heavily depend on a website’s reputation outside of its own pages to determine its level of trustworthiness. Leverage local link building opportunities by partnering with local organizations, sponsoring events, or participating in community activities.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. What We Know About Twitter Spaces. Twitter Spaces was softly rolled out to a small group of beta testers in late December and fully launched in May of 2021.

Social Media 98

Social Media Social Marketing Media Planning 98

Hubspot

APRIL 24, 2018

Facebook has published its internal enforcement guidelines. These guidelines -- or community standards , as they're also known -- are designed to help human moderators decide what content should (not) be allowed on Facebook. First, the guidelines will help people understand where we draw the line on nuanced issues.".

Communities 75

Communities Facebook Process Guidelines 75

KoMarketing Associates

MAY 21, 2015

Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. Make sure to listen first. Step Outside of Your Comfort Zone.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120