KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Otherwise, stale profiles or a presence that doesn’t match the brand’s voice or offerings won’t be worth the effort.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Community Events & Sponsorships. Strategic Partnerships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business.

Examples 77

Examples ROI Planning Work Management 77

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

NOVEMBER 2, 2017

Industry Events. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

ClickZ

JULY 21, 2023

Actionable advice Prioritize innovation within your own marketing strategies, leveraging digital channels to engage with customers effectively and enhance the guest experience. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty. Source ) U.S.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Optinmonster

MAY 16, 2023

Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions. While creating authoritative and relevant backlinks, your link building strategy should align with the link building guidelines from major search engines such as Google.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

KoMarketing Associates

AUGUST 18, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. Both personal profiles and company pages can publish native videos. One brand was able to take a one-hour recorded event and break it into over 40 different video excerpts, which is nearly half a year’s worth of video content.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Content Marketing Institute

FEBRUARY 19, 2018

Overall, supporting employees to develop their digital profiles is good for the bottom line. Set easy-to-follow, practical guidelines. TIP: Post your employee social media guidelines online to be transparent internally and externally. In some workplaces, employees are unable to access Facebook, Twitter, Instagram, etc.,

Personalization 108

Personalization Branding Brand Identity Paid Search Agency 108

Litmus

MARCH 5, 2021

When looking for inspiration, keep your brand guidelines and brand voice top of mind. If you’re curious about what inspires our email designer, Lily, check out her profile on Really Good Emails. Plus, there are events and webinars that provide learning in a different setting for me. Does this work for your brand? Every time.

Examples 104

Examples VALS Newsletter Communities 104

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Make sure to comply with Twitter’s contest rules.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Hubspot

AUGUST 30, 2019

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. It’s also very susceptible to external factors like news, trends, and current events. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Branding 77

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

APRIL 24, 2014

Visibility to social media profiles and pages. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SendX

MAY 24, 2019

Does it still have the potential to convert subscribers to customers? Your signature should include your name, website URL, and social media profiles. Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

BenchmarkONE

APRIL 8, 2021

For starters, it significantly reduces the costs of hiring marketers and advertisers, and it helps brands get in touch with their customers directly, establishing an interactive marketing touchpoint. As a result, the FTC has called for tougher penalties in cases where endorsement guidelines aren’t properly followed.

Cost 55

Cost Advertising Agencies Planning Work Management 55

KoMarketing Associates

OCTOBER 12, 2015

Learn about the best social media platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your e-commerce site. billion active social media profiles (+8% year over year growth or +176 million). Twitter (316M). billion active users online (+7.6%

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

BenchmarkONE

APRIL 8, 2021

For starters, it significantly reduces the costs of hiring marketers and advertisers, and it helps brands get in touch with their customers directly, establishing an interactive marketing touchpoint. As a result, the FTC has called for tougher penalties in cases where endorsement guidelines aren’t properly followed.

Cost 52

Cost Advertising Agencies Planning Work Management 52

BenchmarkONE

APRIL 8, 2021

For starters, it significantly reduces the costs of hiring marketers and advertisers, and it helps brands get in touch with their customers directly, establishing an interactive marketing touchpoint. As a result, the FTC has called for tougher penalties in cases where endorsement guidelines aren’t properly followed.

Cost 52

Cost Advertising Agencies Planning Work Management 52

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Social media contests can give your profile a huge surge in organic engagement to get the ball rolling. Visit the link in our profile to enter. Facebook, Instagram, Twitter or maybe Snapchat?

Social Media 97

Social Media Paid Content Media Viral Marketing 97

Sprout Social

MAY 18, 2020

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. At the beginning of the year, Twitter was filled with conversations related to staying home and COVID-19 virus.

Conversion 109

Conversion Youtube Education Class 109

Hubspot

OCTOBER 6, 2016

And we get it: You're busy, your client work comes first, and everyone on your team is already juggling roughly 10,000 responsibilities on a daily basis. Make sure you read up on your desired publication's guidelines and rules. You can find HubSpot's agency content submission guidelines here. 3) Webinars.

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 71

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. But what’s the ideal process for creating this document? Your clients’ needs will have changed this year (several times)—your communication plan should reflect that.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

SocialPilot

MARCH 4, 2024

But to make it easy for you, we have categorized it into 6 common ones: Profile picture Cover photo Event cover photo Group cover photos Stories Ads But before we go any further, it’s important to understand why there are many Facebook image size variations. Tips Do not select an image with a width smaller than 500 pixels.

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105

Hubspot

MARCH 12, 2018

Just like spammers destroyed Myspace, Twitter blocked automated following, and caller ID crushed the effectiveness of cold calling, cold email spamming from salespeople isn't going to work forever either -- even if the messages are personalized by algorithms and predicted to perform. I forwarded to a few of my clients. Flattery works.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Moz

JANUARY 28, 2019

You are what you E-A-T Google's Search Quality Rater Guidelines put a great deal of importance on the concept of E-A-T — an acronym for expert , authoritative , and trustworthy. Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy. And it’s not the frequency that matters, it’s the consistency.

Thought Leadership 74

Thought Leadership Transparency Ideal Customer Profiles Peer-to-peer 74

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Branding 80

Branding Brand Identity Advertising Agencies Mobile Advertising 80

Martech Advisor

OCTOBER 23, 2019

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. This includes your Customer Relationship Management (CRM), Customer Data Platform (CDP), Content Management System (CMS), analytics suite, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SnapApp

APRIL 13, 2012

Your custom landing pages may have been shuffled a bit when Facebook switched to the timeline view. Still, businesses can incorporate custom tabs to include information on contests, sales and other features. Exclusive content can also mean a fans-only contest, if it's done right and within Facebook's guidelines.?Yes,

Facebook 48

Facebook Branding Brand Identity Fulfillment 48

Hinge Marketing

SEPTEMBER 7, 2015

Note that the book should be written for target clients , not fellow professional practitioners. Here are some video cost guidelines. Make sure your blog is something that potential clients and referral sources want to read —having a blog just to have one won’t cut it. Create a high-profile interview series.

Budget Programs 48

Budget Programs Tools Branding Brand Identity 48

A Better Jones

AUGUST 3, 2018

I am a big believer in the power and importance of creating a customer-centric culture. But we also need to remember that within every department and every role, you may have more than one customer. There’s the company’s customer - whom you’re all there to serve - and your internal customer. That’s right.

Top of Funnel 47

Top of Funnel Buyer Personas Peer-to-peer Paid Search Agency 47

Hubspot

SEPTEMBER 15, 2017

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Bear with us, as we work our way through the saga of events. And even U.S. But how did it happen?

Business 74

Business Mobile Advertising Privacy Protection Mobile Marketing 74

SocialPilot

JANUARY 21, 2024

Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has skyrocketed. So, what does exemplary social media customer service entail?

Social Media 86

Social Media Marketing Management Service Ideal Customer Profiles 86

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! So, here are the main takeaways from the event: 1. These days your digital profile and reputation precede you, therefore you must establish a perception of yourself online—LinkedIn is the perfect place to do it.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! So, here are the main takeaways from the event: 1. These days your digital profile and reputation precede you, therefore you must establish a perception of yourself online—LinkedIn is the perfect place to do it.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40