Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. The content gives readers insight into your company and your products or services. Product and service information. Fact sheet. Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Customer Experience Matrix

JULY 1, 2023

The conventional answer to that question is that humans will still be needed to provide the creative and emotional insight that AIs cannot deliver. Frankly, I don’t buy it: just as people who can fake sincerity, have it made , the AIs will quickly learn to mimic creativity and find which emotion-based messages work best.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Webbiquity

FEBRUARY 17, 2022

In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. to drive revenue from your event. Why is Webinar Marketing Important for B2B Businesses?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Customer Experience Matrix

DECEMBER 13, 2020

The headline story is that AI is taking on more “creative” tasks such as content creation and campaign design, which were once thought beyond its capabilities. If anything has replaced AI as the buzzword of the year, it’s “no code” and related concepts like “self-service” and “citizen [whatever]”. events have changed forever.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

sagefrog

JANUARY 3, 2024

Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. Won Exciting Awards We took a leap and submitted an integrated marketing campaign for one of our clients to a prestigious international creative award— and won Silver !

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. We successfully met that deadline, effectively turning the rebrand into a larger event, because we didn’t start with a blank slate and we had trusted design resources who could start right away.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

SocialPilot

JANUARY 26, 2024

We have designed these prompts according to our needs and to drive the output we want. Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Let’s get back to the topic.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

OCTOBER 10, 2023

These giveaways can range from free, exclusive products to discounted services. Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Litmus

MARCH 27, 2024

Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! For events, send an Outlook calendar invite to Outlook users and a Gmail calendar invite to Gmail users!

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Greetings, fellow e-commerce obsessed!

Design 98

Design Practices Brand Identity Branding 98

Martech

DECEMBER 7, 2023

Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. This subscription service transforms your iPad or Android device into a high-performance second screen for your Mac or PC. Happy gifting! Get MarTech! In your inbox. See terms.

Marketing AI 115

Marketing AI Work Management Marketing Management Personalization 115

Marketing Insider Group

FEBRUARY 6, 2023

Curate creative, digital outside-in content delivering value across the customer experience (CX) and journey – with an on-line and off-line experience, delivered in a hybrid approach. As I have said at a variety of marketing conferences, events, and webinars in recent times – “It’s a great time to be in B2B marketing – enjoy!”

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 11.

Social Media 79

Social Media Template Work Management Marketing Management 79

Thinkers360

APRIL 20, 2024

7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73 33 Kunal Mehta Tata Consultancy Services Contact Kunal Mehta Score: 32.58 Markus Husemann-Kopetzky Score: 60.29 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30 6 Pamela Danziger Contact Pamela Danziger Score: 45.99 19 Ahmad M.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Marketing Insider Group

JANUARY 2, 2024

When you look at the resources poured into social media – time, money, creativity – it’s crucial to measure what you’re getting back. For many, the ROI of social media might not be justifying the investment, especially when these platforms are designed more to keep users on-site rather than directing them to your website.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Top Rank Marketing

SEPTEMBER 15, 2023

Social Media Today OpenAI Plugs ChatGPT Into Canva to Sharpen Its Competitive Edge in AI OpenAI — the AI research organization founded in part by Elon Musk, has rolled out an addition to its ChatGPT AI chatbot that allows integration with the popular online design platform Canva, OpenAI recently announced. percent in 2022, totaling $29.14

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advantage+ creative optimizations. Additionally, this summer, Meta will introduce additional methods for advertisers to notify users when an event begins and before it concludes.

Ads 69

Ads Mobile Advertising Marketing Management Tagging 69

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Paid Search Agency 107

Paid Search Agency Work Management Marketing Management Advertising Agencies 107

Launch Marketing

AUGUST 23, 2023

One of Launch Marketing’s core service offerings is to serve as a Virtual VP of Marketing for organizations in a growth, transition or interim phase. A VP of Marketing must be patient and willing to test, optimize, and retest a variety of creative tactics and methods to see what the audience receives best.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Brand Identity 112

Brand Identity Branding Advertising Agencies Cross-Selling 112

SocialPilot

JANUARY 21, 2024

This opportunity to interact allows hotels to show off their customer service chops in real time, enhancing the overall guest experience. Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Brandpoint

JUNE 25, 2021

Read ahead to learn more about their points of view on agency services and how they believe agencies can best serve their clients now and in the future. Looking back, it seems like we could have saved time and money if our agencies would have been integrated or offered more than the one service. Creative agencies were their own thing.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Salesforce Marketing Cloud

JULY 5, 2023

Design leaders are often the ones who end up determining what an ideal user experience looks like – and what it doesn’t look like. They later see an AI-targeted ad for event planners on their mobile social-media feed. Reciprocate for personal data Lim reminds designers that the value exchange today is still new.

Design 96

Design Personalization Ethics Ad Exchange 96

B2B Marketing Exchange

JANUARY 6, 2023

So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! Design Lead at Demand Gen Report (and our sister brand, Retail TouchPoints ). I’m Rhiannon Collazo, Sr.

Design 52

Design Work Management Touchpoints Curation 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

Campaigns 91

Campaigns Work Management Content Transparency 91

Valasys

APRIL 3, 2024

Addressing Consumer Concerns: While the consumer outrage fueled by the “AI” look has been undeniable, as shown by events such as the “Ninjago” picture scandal which Lego had to deal with a few months ago, the aesthetic impact of this technology has been quite limited. This news is sourced

Marketing AI 40

Marketing AI Advertising Agencies Advertisements Advertising 40

Valasys

MARCH 19, 2024

In other words, you can enter an era of exceptional productivity with generative artificial intelligence services built to cater to your diverse organizational and personal needs. In this post, you will learn the specific roles of these services in innovation within different areas. However, these experts may sometimes delay.

Marketing AI 40

Marketing AI Service Generation Curation 40

ClearVoice

JANUARY 29, 2024

Similarly, individuals outside the marketing department — e.g., industry specialists, customer support representatives , product designers, HR professionals, etc. Innovation and creativity: People who approach obstacles differently can ignite creativity. The numbers start making sense. Cute story, yeah?

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Push creative boundaries for your brand with these ideas: 1. Along with showing a hot item, they include a bit more information about the product and the designer.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118