Anything Goes Marketing

JANUARY 21, 2009

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Typically email recipients will block anything with the word "free".

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Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided.

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Anything Goes Marketing

OCTOBER 8, 2007

If I compare my exercise achievements to " closed loop marketing ," I get half-way as I am able to track if I've lost weight on my scale but I don't know what exactly contributed to this weight loss. This post is not meant to define or re-define the term "closed loop marketing". Closed loop marketing seems easy eh?

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Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

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Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. In today’s B2B purchase process, the marketer is no longer in charge.

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Anything Goes Marketing

FEBRUARY 25, 2007

When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. He is correct that you really need to dive deeper into who is responding to your email newsletter or whitepaper download.

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Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. That is a good use of Twitter for your marketing efforts.

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Anything Goes Marketing

MAY 14, 2007

If you have a marketing database you probably have something in there that is like a cancerous tumor. Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore.

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Anything Goes Marketing

MAY 5, 2011

Are your recipients not responding to your emails? You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be. This is a topic that I’m sure hits home with many of you.

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Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. Most likely the answer is cost as well as the belief that everyone reads and has easy access to email. I like to read a white paper on actual paper! Why did we stop doing this?

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Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Check out the video below from NFLShop.com.

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Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts).

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Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! EzineCheck : This tool also provides feedback on any issues with your email that will increase the chances that it will be labled as spam.

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Anything Goes Marketing

NOVEMBER 21, 2010

It’s not too early to start planning for email campaigns you will be launching next year. Tags: email marketing personalization social media. In this post, I’ll provide a summary on some interesting. In this post, I’ll provide a summary on some interesting.

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Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't.

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Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It

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Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time.

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Anything Goes Marketing

OCTOBER 20, 2009

I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. How about new parents?

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Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. You can use this information for future campaigns. Well it is.

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Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. Send one last email blast. Notice how we have used consistent branding between email and your website.

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Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. Why were response rates so high the second time around?

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Anything Goes Marketing

NOVEMBER 25, 2007

Should you or should you not place a survey (form) in your email? It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. This email goes beyond adding forms to your email.

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Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

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Anything Goes Marketing

MAY 7, 2008

Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". The content would be something like this: Here is the email address you entered: aquachad@gmail.com Is that correct?

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Anything Goes Marketing

FEBRUARY 12, 2007

While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. Email addresses are required when you leave a comment.

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Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Before we get to these, let’s examine the pitfalls that some marketers fall into when it comes to collecting data.

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Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

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Anything Goes Marketing

JUNE 22, 2008

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic.

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Anything Goes Marketing

MAY 3, 2007

Have you ever created a webinar campaign that had a finally tuned list that was directed at a specific vertical, spent days getting the emails just right, deployed the emails on time, had a good amount of registrations but only had 2 people actually listen in? It's easy if you have a good topic and a well thought out campaign.

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Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc.

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Anything Goes Marketing

NOVEMBER 6, 2006

If you're into testing and deliverability tips for your email marketing campaigns, here are two things that you can try right now: If you use one of those "Click here to view the email as a web page" in the top of your email, try removing it. In fact, remove all of that extra text in the email header.

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Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. When you receive the email, you can click on the video screenshot and the video opens in a new window. Looks difficult?

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Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. It's time that marketers "took back the night".

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Anything Goes Marketing

JULY 20, 2006

I have to admit that I was a bit excited when I saw this article on Imedia written by Wendy Roth with the headline " Email Marketing: What to Measure " as I just went through some internal discussions on this same topic. I never though that email should actually be delivered. Hey Wendy - Are you sure about that? They don't?

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Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet.

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Anything Goes Marketing

MAY 28, 2006

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback. Sometimes, you don't need to go too crazy to ensure that evrything is perfect for yourt campaigns.

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