Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . As we continue to come out of the deep freeze over the last few years, we are beginning to see encouraging signs of an economic recovery.  However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts.  MORE >>

From Sobizco, here's an infographic of a step by step guide for establishing and executing a social media strategy. View Original Article MORE >>

Google Plus (Photo credit: ivanpw). really felt like I needed to rush it through our recent free 30-minute How to Use Google+ for Business Webinar and that made me sad–there is so much there–so I sat down and used my trusty copy of Camtasia to record just about everything I know to the tune of 80-minutes of (obviously unscripted) tutorial on how to use Google+ for business, because there is so much depth to what can be done that I couldn’t get into a 30-minute Webinar. There’s a lot there–most of which I hope is useful to you.  Thanks! MORE >>

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Yet even businesses that do have a website underestimate its value. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. MORE >>

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. by Market My Career. MORE >>