Sat.Mar 17, 2012 - Fri.Mar 23, 2012

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Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc.

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”. 500 listed companies across the globe. 

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Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in  content marketing  tactics that affects professionals who want to  get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Sales and Marketing Alignment: How to Sell To A Sales Person

B2B Marketing Insider

Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. But the balance can be delicate at times, to say the least. But marketers often struggle trying to sell their ideas to sales people. So how do you sell a marketing strategy to sales people? Marketers Focus on Activities.

New Infographic: B2B Lead Generation & Content Marketing Trends


Presenting my first infographic. The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.

How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.  The second reality is that they are finding a very different buyer this time around than in the past. 

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We are all standing on digital quicksand

grow - Practical Marketing Solutions

The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. At first, this seemed like an odd way to promote a sporting event! This is a reflection on our normal tendency to focus on the negative. The negative is the news. Negativity Bias in Action. McFail. percent.

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7 Things Brands Need to Know About the Facebook Timeline

It's All About Revenue

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work preparing the Eloqua page , and are excited about what we put together. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. 1. No, you’re not crazy. Get feedback.

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. MQL to SAL: 66%.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. ” (Source: Search Engine Land ). Why use something that’s not working right?

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Should your blog posts look more like this?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contibuting {grow} Columunist. Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing. Connect with  Neicole  on Twitter at  @ neicolec. blogging Blogging best practices

5 Critical Actions to Improve Data Quality

Fearless Competitor

For B2B marketers today, data quality is an imperative. Bad data leads to bounces, unsubscribes and possible SPAM violations. But how do you create quality data and keep it clean? Fortunately, our friends at SiriusDecisions and Netprospex are holding a webinar on Wednesday, March 28th at 11am ET, entitled “ Get Serious About Your Marketing Data.”  ”  Register here.

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Webinar Invitations: Sell the Event, Not the Product

The Point

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an event. In order for a prospect or customer to register for your event, it’s critical that your email invitation convince him/her that the benefits of attending the Webinar make the investment in time worthwhile. There’s only one thing missing: namely, why exactly should I attend?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What Will Marketing Look Like in 2030?

Digital B2B Marketing

We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up. Marketing Will Move to the Extremes Every day it becomes more difficult for marketers to get and keep our attention. Carpet Bombing. Aggressive Interruption. Extreme Value.

Extended Video “How To Use Google+ For Business” Tutorial


Google Plus (Photo credit: ivanpw). started with nothing, creating a Gmail account, filling out all the private info about myself, joining G+, played around with it some, and then proceeded to create a simple, starter, Google+ Page for Business, using my Lodge as an example–since they didn’t have one. There’s a lot there–most of which I hope is useful to you.  Thanks!

For social media success, write, then IGNITE. Here’s how.

grow - Practical Marketing Solutions

I recently did some volunteer work for a national charity and provided counsel on their social media strategy. The PR Agency started the meeting by listing all of the “messaging” being developed to support a major fund-raising push in 2012. The list looked something like this: Press releases. Podcast. Promotional video. Slideshow. Photos and videos from local events.

Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation Blog

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. That’s why I decided to answer nine of the most pertinent questions here today and another 12 in a post on the MarketingSherpa blog tomorrow. These questions hit on key challenges in lead nurturing today. Map out the process. Do you have additional questions?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing?

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. We hope the ones we've gathered here get your sparkplugs firing on all cylinders. Enjoy! Silos: Good for farming. Bad for demand gen.

Do You Believe in Industrial Websites?

Industrial Marketing Today

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies. Here are a few actual sound bites: We are still using our first website that was created by our president’s 23-year old son-in-law. We put up a website because all our competitors have one.

To Make Marketing Automation Truly Hum, Look Beyond Software

Fearless Competitor

Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. The content contained in there was deadly boring. The scoring approach was weak. I had an epiphany right there. This led me to reach a conclusion.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The State of Social Marketing

It's All About Revenue

by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  The session was moderated by The Next Web editor Brad McCarty , and included Becky Brown of Intel and Tyler Willis of Unified. He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing. Rather than summarize my own panel, I thought I’d instead share my prep notes. This is exactly how I prepare for every session. Getting more engagement at events, sure.

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3 Easy Questions To Answer For Your First Blog Post

B2B Marketing Insider

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say. Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging ,  twitter and other social tools. Who are you? Photo Source.

7 Content Marketing Lessons from Napoleon Hill

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Napoleon Hill’s classic Think and Grow Rich was first published back in 1937. In the book, there are 15 powerful chapters that are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. Here they are with my notes. Desire. “Whatever the mind can conceive and believe it can achieve.” Faith. It was a non-issue…it just was. Get laser focused.

Create Content Like A Publisher – 7 Practices to Move Beyond Concept

Fearless Competitor

Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. It is a live, interactive video briefing. During the Q&A portion, you might even join the experts live using your webcam. Marketin

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). Yet even businesses that do have a website underestimate its value. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence.

13 Brands Using LinkedIn Company Page Features the Right Way


Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Looks like some of you may have gotten the hint! Blog RSS Feed. News Module. Careers Tab.

4 Lead Nurturing Campaigns to Run After the Sales Cycle

It's All About Revenue

by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some you might not have occurred to you. Others are for when the deal doesn’t quite make it. Here are a few different types you might find after the sales cycle has come to a conclusion. 1. The “Lost the Deal” Nurture. For those of us in the SaaS industry, a loss only lasts as long as the contract.  The first hints of buyer’s remorse will often come around three to four weeks after the deal is signed.

Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers

Fearless Competitor

This week, Jeff Ogden of the lead generation company Find New Customers had the opportunity to interview two top sales and marketing experts for Mad Marketing TV , the terrific marketing show sponsored by Act-On Software. Let me introduce you to them. And I want to thank both of these ladies for being great guests on the show. Maribeth Ross, VP, Marketing, Netprospex. Maribeth Ross.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The Guide to Facebook Timeline for Businesses [Infographic]

Modern B2B Marketing

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this infographic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. What new features do you think will be the most useful?

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To Pin Or Not To Pin: How Businesses Can Use Pinterest And Reduce Their Legal Risks Of Copyright Infringement

WindMill Networking

Go ahead. Let yourself enjoy Pinterest.  Pinterest is a pinboard styled social photo sharing website on which people can share what they find interesting and connect with people in the United States and abroad.  Relatively new, this social media network is extremely popular.  In August 2011, Time magazine listed Pinterest on its “50 Best Websites of 2011” column.  Legal Challenges Facing Pinterest.

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

Timing is an extremely important element in B2B marketing and sales.  The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?).  Most prospects are somewhere in between these extremes.  The trick is to sell the ones who are ready to be sold, nurture those who are in-between, and keep in touch with those who have no interest now but may in the future. Pull marketing allows prospects to be in control over the timing of the sale.  They are anyway, so why fight this?  Publish relevant content. 

Ethics and Social Media: Where Should You Draw The Line?


As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. While there will always be exceptions to the “correlations” that emerge from such data, universal truths about social networking usage and user behavior can be valuable. The Ethics Resource Center (ERC) is the oldest non-profit organization in the U.S. Dr. Patricia J. workforce in business. by Sharlyn Lauby. News & Notes

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

54 Pearls of Marketing Wisdom from HubSpot


The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” This and new sites like Pinterest show us there’s still room for new social networks, provided they offer something Twitter and Facebook don’t.”